Xponential Fitness, Inc. (XPOF): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la franquicia de fitness, Xponential Fitness, Inc. (XPOF) surge como una potencia revolucionaria, transformando cómo los estadounidenses experimentan entornos de entrenamiento especializados. Al curar estratégicamente una cartera diversa de marcas de acondicionamiento físico como Club Pilates, CycleBar y Row House, la compañía ha creado ingeniosamente un modelo de negocio escalable que empodera a los empresarios al tiempo . Esta exploración completa del modelo de modelo de negocio de XPOF presentará las intrincadas estrategias que han impulsado a esta empresa innovadora a convertirse en una fuerza que cambia el juego en la industria del fitness, ofreciendo información sin precedentes sobre su enfoque único para la franquicia, las plataformas digitales y la participación del cliente.

Xponential Fitness, Inc. (XPOF) - Modelo de negocios: asociaciones clave

Franquiciados

A partir del cuarto trimestre de 2023, Xponencial Fitness opera 2,217 estudios totales en 8 marcas. La composición de la franquicia incluye:

Marca	Total de estudios	Estudios franquiciados
Club pilates	704	684
Pura barra	548	528
Casa rojiza	156	146
Akt	72	62

Fabricantes de equipos de fitness

Los proveedores de asociación de equipo clave incluyen:

• Cuerpo equilibrado (equipo de Pilates)
• Concept2 (Row House Rowing Machines)
• Equipo de aptitud comercial precor

Asociaciones inmobiliarias

La huella inmobiliaria incluye:

Categoría	Número
Ubicaciones totales de estudio	2,217
Países con presencia	15
Estados de EE. UU. Con estudios	44

Proveedores de marketing y tecnología

La tecnología estratégica y las asociaciones de marketing incluyen:

• Mindbody (software de reserva)
• Plataforma de integración de clases
• Espacio de trabajo de Google
• Salesforce CRM

Embajadores de celebridades y de marca

Asociaciones notables de influencia de fitness:

• Anna Kaiser (Fundadora de AKT)
• Sebastien Lagree (método de fitness lagree)

Xponential Fitness, Inc. (XPOF) - Modelo de negocio: actividades clave

Desarrollo y expansión de la cartera de la marca de fitness

A partir del cuarto trimestre de 2023, Xponencial Fitness opera 8 marcas de fitness:

• Club pilates
• Barra de ciclo
• Casa rojiza
• Estiramiento
• Pura barra
• Akt
• Yogasix
• Retumbar

Marca	Ubicaciones totales	Ubicación doméstica	Ubicaciones internacionales
Club pilates	730	680	50
Barra de ciclo	280	260	20

Ventas y soporte de franquicias

Ingresos totales de franquicia en 2023: $ 64.8 millones

Métricas de desarrollo de franquicias:

• Nuevos acuerdos de franquicia firmados en 2023: 245
• Tarifa de franquicia inicial promedio: $ 45,000
• Tamaño del equipo de soporte de franquicia: 85 empleados

Marketing de marca y gestión de plataforma digital

Estadísticas de plataforma digital:

• Descargas totales de aplicaciones móviles: 750,000
• Seguidores de redes sociales en todas las marcas: 3.2 millones
• Presupuesto de marketing digital para 2024: $ 12.3 millones

Creación de contenido de clase de fitness

Tipo de contenido	Producción anual	Duración promedio
Clases en vivo	45,000	45 minutos
Clases a pedido	5,000	30 minutos

Estrategias de licencia y desarrollo de marca

Ingresos de licencia en 2023: $ 8.2 millones

• Países de expansión internacional: 12
• Nuevos acuerdos de licencia en 2023: 22
• Tasa de crecimiento de ingresos de licencia de marca: 18.5%

Xponential Fitness, Inc. (XPOF) - Modelo de negocio: recursos clave

Cartera de marca de fitness diverso

Xponential Fitness posee y opera 9 marcas de fitness boutique a partir de 2023:

• Casa rojiza
• Club pilates
• Barra de ciclo
• Pura barra
• Laboratorio de estiramiento
• Callejama
• Yogasix
• Retumbar
• Akt

Marca	Número de ubicaciones	Tipo de franquicia
Club pilates	765	Franquiciado
Pura barra	608	Franquiciado
Barra de ciclo	276	Franquiciado

Plataforma de aptitud digital patentada

Características de la plataforma digital:

• Transmisión de clase en línea
• Contenido a pedido
• Opciones de membresía digital

Sistemas de soporte de franquicia

Infraestructura de soporte de franquicia:

• Programas de capacitación integral
• Soporte de marketing
• Infraestructura tecnológica
• Guía operacional

Equipo de gestión

Ejecutivo	Posición	Años con la empresa
Anthony Geisler	CEO	10+
John Meloun	director de Finanzas	5+

Propiedad intelectual

Marcas registradas totales: 9 marcas de fitness

Conceptos franquiciables totales: 9 metodologías de acondicionamiento físico únicos

Xponential Fitness, Inc. (XPOF) - Modelo de negocio: propuestas de valor

Ecosistema integral de la marca de fitness

Xponential Fitness opera 11 marcas de fitness boutique a partir del cuarto trimestre de 2023, incluyendo:

Marca	Categoría de fitness	Número total de estudios
Club pilates	Pilates	716
Pura barra	Barro	554
Barra de ciclo	Ciclismo	269
Casa rojiza	Remo	135

Modelo de negocio de franquicia escalable

Métricas financieras que demuestran escalabilidad:

• Ingresos totales en todo el sistema: $ 319.1 millones en 2022
• Ingresos de franquicia: $ 47.3 millones en 2022
• Tarifa de franquicia inicial promedio: $ 49,500
• Inversión total promedio por estudio: $ 250,000 - $ 500,000

Experiencias de acondicionamiento físico especializados de alta calidad

Métricas de rendimiento de estudio:

Métrico	Valor
Ingresos promedio de membresía mensual por estudio	$22,500
Miembros mensuales promedio por estudio	350-450

Opciones de entrenamiento convenientes y accesibles

Estadísticas de compromiso digital:

• Usuarios de la aplicación digital: más de 250,000
• Ofertas de clase en línea: más de 30 clases en todas las marcas
• Crecimiento de ingresos digitales: 45% año tras año

Instrucción de aptitud física consistente y profesional

Métricas de entrenamiento del instructor:

Aspecto de entrenamiento	Detalles
Horas de certificación de instructor promedio	Más de 50 horas
Inversión anual de capacitación del instructor	$ 2.5 millones

Xponential Fitness, Inc. (XPOF) - Modelo de negocios: relaciones con los clientes

Experiencias personalizadas de membresía de fitness

A partir del cuarto trimestre de 2023, Xponencial Fitness reportó 2,316 estudios totales en 7 marcas de fitness. La compañía ofrece opciones de membresía escalonadas con 183,000 miembros activos.

Tipo de membresía	Costo mensual	Características
Membresía básica	$79-$149	4-8 clases por mes
Membresía premium	$149-$249	Clases ilimitadas, reserva prioritaria

Compromiso de la plataforma digital

La plataforma digital de fitness Xponencial generó $ 18.6 millones en ingresos en 2022, lo que representa un aumento del 31% año tras año.

• Aplicación móvil con más de 500,000 descargas
• Biblioteca de clase a pedido con más de 3.000 videos de entrenamiento
• Tasa de participación de clase virtual: 22% del total de miembros

Clases de acondicionamiento físico impulsado por la comunidad

La compañía opera en 7 marcas de acondicionamiento físico distintas con 2.316 estudios totales a partir del cuarto trimestre de 2023.

Marca	Tipo de clase	Tamaño de clase promedio
Pura barra	Fitness de Barre	12-15 participantes
Barra de ciclo	Ciclismo en interiores	20-25 participantes

Atención al cliente y comunicación en curso

Los canales de atención al cliente incluyen:

• Servicio al cliente digital 24/7
• Tiempo de respuesta de soporte por correo electrónico: 24 horas
• Participación en las redes sociales en 5 plataformas principales

Programas de lealtad y retención

Métricas de retención para 2022:

Métrico	Porcentaje
Retención mensual de miembros	78%
Tasa de renovación de miembros anuales	65%

Las características del programa de lealtad incluyen créditos de referencia, recompensas de hitos y eventos exclusivos para miembros.

Xponential Fitness, Inc. (XPOF) - Modelo de negocio: canales

Estudios de fitness físicos

A partir del cuarto trimestre de 2023, Xponencial Fitness opera 2,321 estudios totales en 7 marcas de fitness boutique. Desglose de la franquicia:

Marca	Número de estudios
Pura barra	608
Club pilates	770
Barra de ciclo	276
Casa rojiza	159
Akt	68
Laboratorio de estiramiento	340
Yogasix	100

Plataforma de acondicionamiento físico digital en línea

Ingresos digitales para 2023: $ 31.4 millones, lo que representa el 5.7% de los ingresos totales de la compañía.

Aplicación móvil

• Disponible en las 7 marcas de fitness
• Más de 500,000 descargas totales de aplicaciones móviles
• Usuarios activos mensuales promedio: 127,000

Marketing en redes sociales

Plataforma	Recuento de seguidores
Instagram	1.2 millones
Facebook	650,000
Tiktok	350,000

Sitios web de reclutamiento de franquicias

Los sitios web de desarrollo de franquicias generan aproximadamente 3.200 consultas de franquicia anualmente, con una tasa de conversión del 2.5% a los acuerdos de franquicia firmados.

Xponential Fitness, Inc. (XPOF) - Modelo de negocio: segmentos de clientes

Entusiastas del fitness

A partir del cuarto trimestre de 2023, Xponencial Fitness atiende a aproximadamente 1,2 millones de miembros activos en sus marcas de fitness. La compañía opera 2.303 estudios totales con 1.938 ubicaciones franquiciadas.

Tipo de cliente	Porcentaje	Gasto mensual promedio
Entusiastas de la condición física regular	48%	$ 129 por mes
Participantes de fitness dedicados	32%	$ 175 por mes

Individuos conscientes de la salud

La investigación de mercado indica que el 65% de los clientes de fitness xponentales priorizan el bienestar y las estrategias de salud preventiva.

• Rango de edad promedio: 25-42 años
• Ingresos familiares promedio: $ 85,600
• Motivación principal: enfoque de bienestar holístico

Grupos de edad 20-45

Desglose demográfico central para los segmentos de clientes de fitness xponencial:

Grupo de edad	Porcentaje de membresía
20-29 años	37%
30-39 años	42%
40-45 años	21%

Poblaciones urbanas y suburbanas

Distribución geográfica de estudios de acondicionamiento físico xponencial a partir de 2023:

• Áreas urbanas: 62% del total de ubicaciones
• Áreas suburbanas: 38% de las ubicaciones totales
• Concentración más alta: California, Texas, Florida

Participantes de bienestar corporativo

Estadísticas del programa de bienestar corporativo para 2023:

Métrica de asociación corporativa	Valor
Número de asociaciones corporativas	287
Empleados promedio por asociación	1,200
Ingresos anuales de programas corporativos	$ 14.3 millones

Xponential Fitness, Inc. (XPOF) - Modelo de negocio: Estructura de costos

Gastos de apoyo y capacitación de franquicias

A partir del cuarto trimestre de 2023, Xponencial Fitness informó gastos relacionados con la franquicia de $ 13.4 millones. Estos costos incluyen:

• Programas iniciales de capacitación de franquicias
• Soporte operativo en curso
• Recursos de desarrollo de franquicias

Categoría de gastos	Costo anual (2023)
Programas de capacitación de franquicias	$ 4.2 millones
Infraestructura de soporte de franquicia	$ 9.2 millones

Costos de marketing y desarrollo de marca

Los gastos de marketing para la aptitud física xponencial en 2023 totalizaron $ 22.1 millones, abarcando:

• Campañas de marketing digital
• Estrategias de posicionamiento de marca
• Iniciativas de publicidad nacionales

Canal de marketing	Porcentaje de asignación	Costo
Marketing digital	45%	$ 9.9 millones
Publicidad tradicional	35%	$ 7.7 millones
Desarrollo de la marca	20%	$ 4.5 millones

Tecnología y mantenimiento de la plataforma digital

Los costos de infraestructura tecnológica para 2023 fueron de $ 8.6 millones, que incluyen:

• Desarrollo de plataforma digital
• Mantenimiento de software
• Innovación tecnológica

Costos operativos de bienes raíces y estudio

Los gastos operativos de estudio en 2023 alcanzaron $ 67.3 millones, desglosados ​​de la siguiente manera:

Componente de costos	Gasto anual
Gastos de arrendamiento y alquiler	$ 42.1 millones
Mantenimiento de equipos de estudio	$ 15.2 millones
Servicios públicos y gastos generales operativos	$ 10.0 millones

Sobrecarga administrativa corporativa

Los gastos administrativos corporativos para 2023 totalizaron $ 16.5 millones, que incluyen:

• Compensación ejecutiva
• Infraestructura corporativa
• Sistemas de soporte administrativo

Categoría de costos administrativos	Gasto anual
Compensación ejecutiva	$ 6.8 millones
Infraestructura corporativa	$ 5.3 millones
Sistemas administrativos	$ 4.4 millones

Xponential Fitness, Inc. (XPOF) - Modelo de negocio: flujos de ingresos

Tarifas de licencia de franquicia

A partir del cuarto trimestre de 2023, Xponencial Fitness reportó $ 19.7 millones en regalías de franquicias y otras tarifas. La compañía opera 2,217 estudios totales en 7 marcas de fitness boutique.

Marca	Total de estudios	Rango de tarifas de licencia
Club pilates	708	$35,000 - $55,000
Pura barra	554	$30,000 - $45,000
Casa rojiza	154	$40,000 - $60,000

Ingresos de membresía recurrente

En 2023, se generó la aptitud xponencial $ 254.2 millones en ingresos totales, con contribuciones significativas de las tarifas de membresía recurrentes.

• Tasa de membresía mensual promedio: $ 129 - $ 179
• Base de membresía total: aproximadamente 1.2 millones de miembros
• Ingresos recurrentes anuales de las membresías: estimado $ 180 millones

Ingresos de suscripción de plataforma digital

Los ingresos de la plataforma digital alcanzaron $ 15.3 millones en 2023, que representa un crecimiento año tras año del 22%.

Servicio digital	Suscripción mensual	Suscriptores anuales
Plataforma digital XPOZ	$19.99	65,000

Venta de equipos y mercancías

Equipos y mercancías minoristas generadas $ 22.6 millones en 2023.

• Venta promedio de equipos por estudio: $ 12,500
• Margen de beneficio de mercancía: 40-45%

Pagos de expansión de marca y regalías

Pagos de regalías contribuidos $ 19.7 millones a ingresos totales en 2023.

Métrica de expansión	Valor 2023
Nuevas aperturas de estudio	315
Tasa de regalías	4-6% de los ingresos del estudio

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Xponential Fitness, Inc. (XPOF) over other options. It boils down to choice, quality, flexibility, and network scale, even as the company sharpens its focus.

Diverse, specialized fitness modalities (Pilates, barre, stretching) under one umbrella.

Xponential Fitness, Inc. curates a family of boutique health and wellness brands. As of September 30, 2025, the company focuses on 5 leading brands after recent divestitures, down from a high of eleven concepts at one point. This portfolio gives members access to specialized workouts like Pilates, barre, stretching, strength training, and yoga. For example, Club Pilates ranked #1 in Fitness: Pilates and StretchLab ranked #1 in Assisted Stretching in the 2025 Franchise 500®.

High-quality, personalized, and instructor-led boutique studio experiences.

The value here is the premium, focused instruction you get at each studio. The North America quarterly run-rate average unit volume (AUV) for the core business in Q3 2025 was $668,000, showing a 2% year-over-year growth. Total members across the platform reached 796,000 as of September 30, 2025, marking a 7% increase from the prior year.

Flexible access via the XPASS multi-brand membership option.

XPASS is the single subscription designed to unlock variety across the network. While specific XPASS plan numbers aren't current for late 2025, the underlying network it accesses is large and growing. The system-wide sales in North America for the core business hit $432.2 million in Q3 2025, a 10% increase year-over-year. This flexibility lets you move between brands like Pure Barre and YogaSix with one digital subscription.

Medically guided wellness solutions through the Lindora metabolic health brand.

This offering represented a foray into medically supervised weight loss and wellness. Xponential Fitness, Inc. completed the divestiture of the Lindora business to Next Health Management Group on September 19, 2025, to focus capital on core fitness modalities. By the end of 2024, Lindora had 30 clinics in operation. This brand was initially acquired in January 2024 for $9.5 million.

Convenience of a large, growing network of studios across 30+ countries.

The sheer footprint provides convenience and brand familiarity globally. As of September 30, 2025, Xponential Fitness, Inc. had 3,000+ studios open, with 5,300+ licenses awarded across 49 U.S. states and agreements in 31 additional countries. The company opened 78 gross new studios in Q3 2025 alone. This scale is a major draw for franchisees and members alike.

Here's a quick look at the core operational scale as of the end of Q3 2025:

Metric	Value (As of September 30, 2025)	Comparison to Prior Year
Total Members	796,000	Up 7%
North America System-wide Sales	$432.2 million	Increased 10%
North America Quarterly AUV (run rate)	$668,000	Grew 2%
Reported Revenue (Q3 2025)	$78.8 million	Decreased 2%
Adjusted EBITDA (Q3 2025)	$33.5 million	Up from $30.8 million

The core offering is supported by these numbers, showing growth in members and system sales even as reported revenue dipped slightly in Q3 2025. The company posted an adjusted net income of $19.3 million for the third quarter of 2025.

The value proposition is also supported by the continued brand recognition:

• Club Pilates: Ranked #133 on Entrepreneur's 2025 Franchise 500®.
• Pure Barre: Ranked #375 on Entrepreneur's 2025 Franchise 500®.
• YogaSix: Ranked #496 on Entrepreneur's 2025 Franchise 500®.

Finance: review capital allocation plan for Q4 2025 by end of month.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Customer Relationships

You're looking at how Xponential Fitness, Inc. keeps its members engaged and its franchisees supported in a competitive market as of late 2025. The relationship strategy here is multi-layered, balancing corporate oversight with local, high-touch community building, and digital automation.

Dedicated support from corporate field operations to enhance franchisee effectiveness.

Honestly, the health of Xponential Fitness, Inc. depends on the success of its operators, so corporate support is key. You saw them reorganize resources and launch a new field operations function back in Q1 2025, staffing it with 12 field managers to directly improve franchisee effectiveness. This hands-on approach is meant to counteract operational challenges seen in some brands, like the 4% annualized studio closure rate in Q3 2025, which is up from the 1.5% rate seen in Q1 2025. The goal is to get those mature locations-studios open over 36 months-back to growth, as they were flat at 0% same-store sales in Q3 2025.

Community-driven, high-touch relationships fostered by studio instructors.

The core value is delivered person-to-person. As of September 30, 2025, the network supported 3,000+ open studios globally, serving 796,000 total members, which was a 7% increase year-over-year. That's a massive community base relying on highly qualified instructors. The North America system-wide sales hit $432.2 million in Q3 2025, showing that while same-store sales dipped 1% for the quarter, the sheer volume of members and new locations is still driving top-line activity.

Here are the key operational metrics underpinning that community scale:

Metric (As of Q3 2025 End)	Value	Year-over-Year Change
Total Global Members	796,000	+7%
North America System-Wide Sales (Q3 2025)	$432.2 million	+10%
Global Open Studios	3,066	+8%
North America Quarterly AUV (Run Rate)	$668,000	+2%

Automated digital engagement via the XPLUS on-demand content platform.

You can't run a modern fitness platform without digital support. Management continues to emphasize investment in digital marketing and class content updates to enhance member engagement, which is smart given the competitive landscape. Revenue from 'Other services,' which includes the XPASS and XPLUS platforms, was $5.9 million in Q3 2025. While this was down 6% year-over-year, the focus remains on using this digital layer to supplement in-studio visits and provide value outside of the physical location.

The digital strategy supports the overall ecosystem:

• Investment in digital marketing continues.
• Focus on class content updates for engagement.
• XPLUS provides on-demand access.
• Franchise marketing fund revenue was $8.8 million (up 3% YOY).

Referral programs and loyalty incentives to drive membership growth.

While specific dollar amounts for referral programs aren't public, the results of driving member acquisition are clear in the overall numbers. About 90% of the North America system-wide sales growth in Q3 came from actively paying members, with the rest from pricing and mix shifts. This suggests that retention and referral mechanisms are working to keep the member base active, even as the North America same-store sales metric showed a 1% decline.

Personalized fitness journeys tailored to diverse demographics (Millennials to Baby Boomers).

The diversification across Xponential Fitness, Inc.'s portfolio-spanning Pilates, barre, stretching, strength training, and yoga-is the mechanism for tailoring journeys. The company operates in 49 U.S. states and 30 additional countries through franchise and master franchise agreements. This broad modality mix allows studios to capture different consumer preferences across the age spectrum, from younger demographics seeking high-intensity training to older groups focused on flexibility and low-impact strength. The North America quarterly run-rate Average Unit Volume (AUV) of $668,000 shows that the high-value proposition of these specialized experiences is holding up.

Finance: draft the Q4 2025 cash flow projection incorporating the Q3 Adjusted EBITDA of $33.5 million by next Wednesday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Channels

You're looking at how Xponential Fitness, Inc. gets its value proposition-the boutique fitness experience-into the hands of members and how it expands its footprint. The channels are a mix of boots-on-the-ground real estate and digital delivery, all heavily reliant on the franchise structure.

The primary channel for physical access remains the studio network. As of late 2025, the company is operating a network that exceeds the 3,300 open globally mark you mentioned, though the latest reported figure as of the end of the third quarter of 2025 was 3,066 global studios. This physical presence is supported by a massive pipeline of future locations, with over 5,300 global licenses awarded as of September 30, 2025. The expansion strategy uses both direct franchisee sales and master franchise agreements to penetrate new territories effectively.

Here's a quick look at the scale of the physical and licensing channels as reported for Q3 2025:

Metric	Value (as of Q3 2025)	Context
Global Studios Open	3,066	Represents an 8% year-over-year increase.
Global Licenses Awarded	5,318+	Up 3% from the previous year.
North America System-Wide Sales	$432.2 million	For the third quarter, up 10% year-over-year.
North America Quarterly AUV (Run Rate)	$668,000	Grew 2% year-over-year.

Recruiting and onboarding new franchisees is handled by a dedicated franchise sales team. To improve the speed of studio openings and ensure franchisee quality, Xponential Fitness implemented a new license sales team structure in mid-2025. Furthermore, the company took direct action to support the existing network, deploying 40 new staffers to assist struggling franchisees and improve studio-level operations. The channel for license sales was streamlined; Franchise Disclosure Document (FDD) updates finalized in the first quarter of 2025 enabled license sales in 36 states without registration delays.

The digital channel, primarily through the XPLUS platform for on-demand and live-streamed classes, is integrated but currently shows a different financial profile. Other service revenue, which bundles XPASS and XPLUS sales, was reported at $6.4 million in the first quarter of 2025. That figure represented a 19% year-over-year decrease, largely due to a strategic shift away from company-owned studio revenue streams. It's clear the digital component serves more as a value-add or supplementary channel rather than the primary revenue driver compared to the franchise royalty stream.

Global market penetration is heavily channeled through International Master Franchise agreements. Xponential Fitness has established these agreements across 30 additional countries outside the U.S. and Puerto Rico. The strategy for international growth is selective, focusing on qualified master franchisees. For example, master franchise partnerships are already active in key markets like Spain, Portugal, and Japan, anchoring the global expansion effort.

Corporate and local social media marketing drives awareness and supports the franchise sales channel. The company's overall marketing fund revenue, which is collected from franchisees, was $9.5 million in the second quarter of 2025, up 13% year-over-year, reflecting the growth in system-wide sales from the expanding studio base. This fund supports the marketing efforts that ultimately drive leads to the franchise sales team and customers to the studios.

• Franchise agreements cover 49 U.S. states and 30 additional countries.
• The company is actively cleaning up its franchise network, requiring inactive license holders to either open, sell, or exit their agreements.
• The focus for 2025 net new openings was guided to be between 170 to 190 globally.

Finance: finalize the Q4 2025 cash flow projection model by Wednesday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Customer Segments

You're looking at the core groups Xponential Fitness, Inc. (XPOF) serves as of late 2025. This isn't just about selling gym memberships; it's about serving distinct needs across a platform of specialized brands. The company operates a diversified platform of six brands: Club Pilates, StretchLab, YogaSix, Pure Barre, BFT, and Lindora.

Individual fitness consumers seeking specialized, low-impact workouts (e.g., Pilates, stretching)

This segment is heavily served by the largest brands in the portfolio, Club Pilates and StretchLab. Club Pilates is noted as the largest Pilates brand in the United States. These consumers value low-impact, structured movement. The overall consumer base shows sustained interest, with total membership reaching 796,000 members as of the third quarter of 2025, marking a 7% increase year-over-year.

• Club Pilates ranked #1 in the Fitness: Pilates category on Entrepreneur's 2025 Franchise 500 list.
• StretchLab ranked #1 in the Assisted Stretching category on Entrepreneur's 2025 Franchise 500 list.

Health-conscious individuals interested in holistic wellness and metabolic health (Lindora)

The Lindora brand specifically targets this group, offering medically guided wellness and metabolic health solutions. While specific membership numbers for this segment aren't broken out, its inclusion shows Xponential Fitness, Inc. is capturing consumers focused on health outcomes beyond just exercise.

Franchise owners and multi-unit operators seeking a proven, scalable business model

This is arguably the most critical segment for Xponential Fitness, Inc.'s revenue model. Franchisees are buying into established systems. As of September 30, 2025, the company had 3,066 global studios open, an 8% year-over-year increase, and 5,318 global licenses awarded, up 3% from the prior year. The North American Run-Rate Average Unit Volume (AUV) stood at $668,000 in Q3 2025.

Here are some key operational metrics relevant to the franchisee base:

Metric	Value (as of Q3 2025)	Context
North America System-wide Sales	$432.2 million	Represents 10% year-over-year increase.
North America Run-Rate AUV	$668,000	Modest 2% growth year-over-year.
Total Global Studios Open	3,066+	Represents an 8% year-over-year increase.
Total Global Licenses Awarded	5,300+	Up 3% from the previous year.

Community-oriented consumers preferring structured, group-class environments

Brands like YogaSix, Pure Barre, and BFT cater to consumers looking for a strong group dynamic and structured class format. Pure Barre ranked #1 in the Fitness: Barre category on the 2025 Franchise 500 list. These core brands, which historically included cycling, accounted for 95% of North American system-wide sales and 94% of open studios in North America as of Q1 2025.

• BFT (Body Fit Training) has expanded its franchise agreements into the UK and signed a master franchisor for Scandinavia.
• YogaSix ranked #496 on Entrepreneur's 2025 Franchise 500 list.

International partners looking to license established US boutique fitness brands

Xponential Fitness, Inc. actively targets international expansion through master franchise agreements. The company has franchise, master franchise, and international expansion agreements in 49 U.S. states, Puerto Rico, and 30 additional countries as of its Q3 2025 announcements. Master franchise partnerships are active in markets like Spain, Portugal, and Japan. This international segment is led by the President, International, Bob Kaufman.

If you're assessing the international pipeline, remember that the company is looking to replicate successful strategies globally. Finance: draft 13-week cash view by Friday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the Xponential Fitness, Inc. machine, which leans heavily on its franchise model to keep fixed costs manageable relative to revenue generation. The structure shows a clear split between corporate infrastructure costs and variable costs tied to franchise support and growth.

The company's cost base includes significant fixed costs related to its corporate overhead and the infrastructure built to support its growing franchise network. This is the engine room that keeps the whole system running, regardless of immediate studio sales volume. The presentation materials suggest an asset-light model with minimal incremental fixed Selling, General, and Administrative (SG&A) headcount growth, which is a key structural advantage for scaling.

Selling, General, and Administrative (SG&A) expenses have been a notable area of cost pressure, especially when factoring in non-recurring items like legal matters. For the first quarter of 2025, SG&A expenses were reported at $45.55 million, representing a 24.4% increase year-over-year, partly driven by legal judgment and settlements. However, by the third quarter of 2025, SG&A had dropped significantly to $24.7 million, down 47% year-over-year, attributed to lower legal expenses from insurance reimbursement and reduced restructuring charges. For the full year 2025 outlook, total SG&A was expected to range between $130 million to $140 million.

Marketing and advertising spend is a structured cost, often managed through the Marketing Fund, which is tied to system-wide sales. For the third quarter of 2025, Marketing Fund expenses were $9 million, an increase of 40% compared to the prior year period, supported by higher system-wide sales and associated marketing fund revenue contributions. You'll recall the announcement regarding a major Club Pilates campaign in late 2025, which falls under this category of growth-focused expenditure.

Restructuring charges have been a factor as Xponential Fitness, Inc. executes its strategy of exiting company-owned transition studios. While the specific annualized savings target of $13.5 million to $15.5 million wasn't explicitly confirmed in the latest filings, actual charges have been recorded. For instance, adjusted net loss in Q1 2025 excluded $0.6 million in restructuring and related charges, and Q3 2025 saw a decrease in SG&A due to lower restructuring charges from lease liability settlements.

Financing costs are a direct result of the capital structure. As of September 30, 2025, the total long-term debt stood at $376.4 million. The anticipated interest expense for the full year 2025 was estimated to be approximately $49 million.

Here's a quick look at some of the key cost and balance sheet figures from the recent reporting periods:

Cost/Balance Item	Period/Date	Amount
SG&A Expenses	Q1 2025	$45.55 million
SG&A Expenses	Q3 2025	$24.7 million
Total Long-Term Debt	As of Q3 2025 (Sep 30, 2025)	$376.4 million
Anticipated Full Year Interest Expense	2025 Estimate	Approximately $49 million
Marketing Fund Expenses	Q3 2025	$9 million
Restructuring Charges (Excluded from Adjusted Net Loss)	Q1 2025	$0.6 million

The cost structure is being actively managed through strategic shifts, such as outsourcing non-core segments, which allows for resource reallocation toward higher-margin areas.

• Franchise royalty fees are noted as having a 100% margin component.
• Franchise Sale involves Low Incremental SG&A, leading to nearly 100% EBITDA contribution.
• The company aims for high recurring revenue, which is 75% to 80% of total revenue as of Q1 2025.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Xponential Fitness, Inc. (XPOF), which, as of late 2025, is clearly pivoting toward high-margin, recurring income. The business model is designed to generate cash flow from multiple points in the franchise lifecycle, but the emphasis is shifting.

Franchise Royalty Fees

This is the bedrock of Xponential Fitness, Inc.'s financial stability now. Franchise Royalty Fees represent a recurring percentage charged to franchisees based on their studio sales. The typical royalty rate embedded in the franchise agreement is set at 7% of the gross sales of each location operated by a franchisee. Royalties are billed monthly as franchisee sales occur. This recurring stream is what gives the company its scalable, high-margin profile, which is why the segment is so heavily weighted in the current structure.

Franchise Revenue

Franchise Revenue captures the upfront cash infusion from new partners, which includes both initial franchise fees and area development fees. For the third quarter of 2025, this segment was the star performer, hitting $51.9 million. This figure represented 65.8% of the total reported revenue of $78.8 million for that quarter. To give you a sense of the initial fees, the initial franchise fee can range from $60,000 for a single studio up to $350,000 for a ten-studio area development agreement. These upfront payments are recognized over the franchise life, which the company has historically determined to be ten years.

Here's a look at the Q3 2025 revenue composition, showing the dominance of the franchise model:

Revenue Stream Component	Q3 2025 Amount (Millions USD)	Percentage of Total Revenue (Q3 2025)
Franchise Revenue (Royalties & Fees)	$51.9	65.8%
Equipment Revenue	$7.5	9.5%
Merchandise Revenue	Data Not Isolated for Q3 2025	6.1% (Q3 2025 Segment Share)
Total Reported Revenue	$78.8	100%

Equipment Sales

Revenue from Equipment Sales comes from the initial equipment packages required for new studio build-outs. This stream has seen a significant contraction, reflecting a slowdown in new studio installations. In Q3 2025, equipment revenue dropped sharply to $7.5 million, marking a 49% decrease compared to the same period last year. This segment accounted for 9.5% of the total revenue in Q3 2025.

Merchandise Sales

This stream involves revenue generated from branded apparel and accessories sold through the network. While the specific Q3 2025 figure isn't broken out separately from the total revenue decline, we know this category represented about 6.1% of revenue in that quarter. For context, Merchandise Revenue in Q1 2025 was reported at $6.26 million. This revenue stream, along with equipment sales, contributed to the overall 2% year-over-year decrease in total reported revenue for Q3 2025.

Digital Subscription Fees

Xponential Fitness, Inc. generates revenue through its on-demand platform, XPLUS, which offers digital access to workouts. This stream is intended to supplement in-studio attendance and provide recurring digital revenue from members. While the company actively promotes the platform as part of its offering, the specific financial contribution of Digital Subscription Fees to the Q3 2025 revenue total was not explicitly itemized in the latest public disclosures.

You should also note the Marketing Fund Revenue, which is a separate, mandatory contribution from franchisees that helps fund national marketing efforts. This stream was $9.27 million in Q1 2025 and contributed to the overall growth in franchise-related revenue in Q3 2025.

• Franchise Royalty Rate: Typically 7% of gross sales.
• Q3 2025 Franchise Revenue: $51.9 million.
• Q3 2025 Equipment Revenue: $7.5 million.
• Q3 2025 System-wide Sales (North America): $432.2 million.
• Total Q3 2025 Members: 796,000.

Finance: draft 13-week cash view by Friday.