Xponencial Fitness, Inc. (XPOF): Modelo de negócios Canvas [Jan-2025 Atualizado]

No dinâmico World of Fitness Franchising, a Xponencial Fitness, Inc. (XPOF) surge como uma potência revolucionária, transformando como os americanos experimentam ambientes de treino especializados. Ao curar estrategicamente um portfólio diversificado de marcas de fitness, como Club Pilates, Cyclebar e Row House, a empresa criou engenhosamente um modelo de negócios escalável que capacita os empreendedores enquanto oferece experiências especializadas e de condicionamento físico a consumidores conscientes da saúde em paisagens urbanas e suburbanas, subúrbios . Essa exploração abrangente da tela de modelo de negócios da XPOF revelará as estratégias complexas que impulsionaram essa empresa inovadora a se tornar uma força que muda o jogo no setor de fitness, oferecendo informações sem precedentes sobre sua abordagem única de franquia, plataformas digitais e envolvimento do cliente.

Xponencial Fitness, Inc. (XPOF) - Modelo de negócios: Parcerias -chave

Franqueados

A partir do quarto trimestre 2023, a Xponencial Fitness opera 2.217 estúdios totais em 8 marcas. A composição da franquia inclui:

Marca	Total de estúdios	Estúdios franqueados
Club Pilates	704	684
Barre puro	548	528
ROW HOUSE	156	146
Akt	72	62

Fabricantes de equipamentos de fitness

Os principais fornecedores de parceria de equipamentos incluem:

• Corpo equilibrado (equipamento Pilates)
• Concept2 (máquinas de remo de casas linhas)
• Equipamento de fitness comercial PreCOR

Parcerias imobiliárias

A pegada imobiliária inclui:

Categoria	Número
Locais totais de estúdio	2,217
Países com presença	15
Estados dos EUA com estúdios	44

Provedores de marketing e tecnologia

As parcerias estratégicas de tecnologia e marketing incluem:

• Mindbody (software de reserva)
• Plataforma de integração de classe
• Google Workspace
• Salesforce CRM

Embaixadores de celebridades e marcas

Parcerias notáveis ​​de influenciador de fitness:

• Anna Kaiser (fundador da AKT)
• Sebastien Lagree (Método de Fitness Lagree)

Xponencial Fitness, Inc. (XPOF) - Modelo de negócios: Atividades -chave

Desenvolvendo e expandindo o portfólio de marcas de fitness

A partir do quarto trimestre 2023, o Xponencial Fitness opera 8 marcas de fitness:

• Club Pilates
• Cyclebar
• ROW HOUSE
• StretchLab
• Barre puro
• Akt
• Yogasix
• Rumble

Marca	Locais totais	Locais domésticos	Locais internacionais
Club Pilates	730	680	50
Cyclebar	280	260	20

Vendas e suporte de franquia

Receita total de franquia em 2023: US $ 64,8 milhões

Métricas de desenvolvimento de franquias:

• Novos acordos de franquia assinados em 2023: 245
• Taxa média de franquia inicial: US $ 45.000
• Tamanho da equipe de suporte à franquia: 85 funcionários

Marketing de marca e gerenciamento de plataforma digital

Estatísticas da plataforma digital:

• Downloads de aplicativos móveis totais: 750.000
• Seguidores de mídia social entre marcas: 3,2 milhões
• Orçamento de marketing digital para 2024: US $ 12,3 milhões

Criação de conteúdo da classe de fitness

Tipo de conteúdo	Produção anual	Duração média
Aulas ao vivo	45,000	45 minutos
Aulas sob demanda	5,000	30 minutos

Estratégias de licenciamento e desenvolvimento de marca

Receita de licenciamento em 2023: US $ 8,2 milhões

• Países de expansão internacional: 12
• Novos acordos de licenciamento em 2023: 22
• Taxa de crescimento de receita de licenciamento de marca: 18,5%

Xponencial Fitness, Inc. (XPOF) - Modelo de negócios: Recursos -chave

Portfólio de marca de fitness diversificada

O Xponencial Fitness possui e opera 9 marcas de fitness boutique a partir de 2023:

• ROW HOUSE
• Club Pilates
• Cyclebar
• Barre puro
• Laboratório Stretch
• Streetstring
• Yogasix
• Rumble
• Akt

Marca	Número de locais	Tipo de franquia
Club Pilates	765	Franqueado
Barre puro	608	Franqueado
Cyclebar	276	Franqueado

Plataforma de fitness digital proprietária

Recursos da plataforma digital:

• Streaming de aula on -line
• Conteúdo sob demanda
• Opções de associação digital

Sistemas de suporte de franquia

Infraestrutura de suporte à franquia:

• Programas de treinamento abrangentes
• Suporte de marketing
• Infraestrutura de tecnologia
• Orientação operacional

Equipe de gerenciamento

Executivo	Posição	Anos com empresa
Anthony Geisler	CEO	10+
John Meloun	Diretor Financeiro	5+

Propriedade intelectual

Total de marcas registradas: 9 marcas de fitness

Total de conceitos franqueáveis: 9 metodologias exclusivas de fitness

Xponencial Fitness, Inc. (XPOF) - Modelo de negócios: proposições de valor

Ecossistema abrangente da marca de fitness

O Xponencial Fitness opera 11 marcas de fitness boutique a partir do quarto trimestre 2023, incluindo:

Marca	Categoria de condicionamento físico	Número total de estúdios
Club Pilates	Pilates	716
Barre puro	Barre	554
Cyclebar	Ciclismo	269
ROW HOUSE	Remo	135

Modelo de negócios de franquia escalável

Métricas financeiras demonstrando escalabilidade:

• Receita total em todo o sistema: US $ 319,1 milhões em 2022
• Receita de franquia: US $ 47,3 milhões em 2022
• Taxa média de franquia inicial: US $ 49.500
• Investimento total médio por estúdio: US $ 250.000 - US $ 500.000

Experiências de fitness especializadas e de alta qualidade

Métricas de desempenho de estúdio:

Métrica	Valor
Receita média mensal de associação por estúdio	$22,500
Membros mensais médios por estúdio	350-450

Opções de treino convenientes e acessíveis

Estatísticas de engajamento digital:

• Usuários de aplicativos digitais: mais de 250.000
• Ofertas de aula on -line: mais de 30 aulas nas marcas
• Crescimento da receita digital: 45% ano a ano

Instrução de condicionamento físico consistente e profissional

Métricas de treinamento de instrutores:

Aspecto de treinamento	Detalhes
Horário médio de certificação do instrutor	Mais de 50 horas
Investimento anual de treinamento de instrutores	US $ 2,5 milhões

Xponencial Fitness, Inc. (XPOF) - Modelo de negócios: Relacionamentos do cliente

Experiências personalizadas de associação de fitness

A partir do quarto trimestre 2023, o Xponencial Fitness registrou 2.316 estúdios totais em 7 marcas de fitness. A empresa oferece opções de associação em camadas com 183.000 membros ativos.

Tipo de associação	Custo mensal	Características
Associação básica	$79-$149	4-8 aulas por mês
Associação premium	$149-$249	Aulas ilimitadas, reserva prioritária

Engajamento da plataforma digital

A plataforma digital de fitness xponencial gerou US $ 18,6 milhões em receita em 2022, representando um aumento de 31% ano a ano.

• Aplicativo móvel com mais de 500.000 downloads
• Biblioteca de classes sob demanda com mais de 3.000 vídeos de exercícios
• Taxa de participação da classe virtual: 22% do total de membros

Aulas de fitness orientadas pela comunidade

A empresa opera em 7 marcas distintas de fitness com 2.316 estúdios totais a partir do quarto trimestre 2023.

Marca	Tipo de classe	Tamanho médio da classe
Barre puro	Barre Fitness	12-15 participantes
Cyclebar	Ciclismo interno	20-25 participantes

Suporte e comunicação em andamento

Os canais de suporte ao cliente incluem:

• 24/7 de atendimento ao cliente digital
• Horário de resposta de suporte por e -mail: 24 horas
• Engajamento de mídia social em 5 plataformas principais

Programas de lealdade e retenção

Métricas de retenção para 2022:

Métrica	Percentagem
Retenção mensal de membros	78%
Taxa anual de renovação de membros	65%

Os recursos do programa de fidelidade incluem créditos de referência, Milestone Rewards e Eventos Membros Exclusivos.

Xponencial Fitness, Inc. (XPOF) - Modelo de negócios: canais

Studios de fitness físico

A partir do quarto trimestre 2023, o Xponencial Fitness opera 2.321 estúdios totais em 7 marcas de fitness boutique. Falha de franquia:

Marca	Número de estúdios
Barre puro	608
Club Pilates	770
Cyclebar	276
ROW HOUSE	159
Akt	68
Laboratório Stretch	340
Yogasix	100

Plataforma online de fitness digital

Receita digital para 2023: US $ 31,4 milhões, representando 5,7% da receita total da empresa.

Aplicativo móvel

• Disponível em todas as 7 marcas de fitness
• Mais de 500.000 downloads totais de aplicativos móveis
• Usuários ativos mensais médios: 127.000

Marketing de mídia social

Plataforma	Contagem de seguidores
Instagram	1,2 milhão
Facebook	650,000
Tiktok	350,000

Sites de recrutamento de franquia

Os sites de desenvolvimento de franquias geram aproximadamente 3.200 consultas de franquia anualmente, com uma taxa de conversão de 2,5% para acordos de franquia assinados.

Xponencial Fitness, Inc. (XPOF) - Modelo de negócios: segmentos de clientes

Entusiastas do fitness

A partir do quarto trimestre de 2023, o Xponencial Fitness serve aproximadamente 1,2 milhão de membros ativos em suas marcas de fitness. A empresa opera 2.303 estúdios totais com 1.938 locais franqueados.

Tipo de cliente	Percentagem	Gasto mensal médio
Entusiastas regulares do condicionamento físico	48%	US $ 129 por mês
Participantes dedicados de fitness	32%	US $ 175 por mês

Indivíduos preocupados com a saúde

Pesquisas de mercado indicam 65% dos clientes de fitness xponencial priorizam o bem -estar e as estratégias de saúde preventiva.

• Faixa etária média: 25-42 anos
• Renda familiar média: US $ 85.600
• Motivação primária: abordagem holística de bem -estar

Faixas etárias 20-45

Redução demográfica central para os segmentos de clientes da Xoneial Fitness:

Faixa etária	Porcentagem de associação
20-29 anos	37%
30-39 anos	42%
40-45 anos	21%

Populações urbanas e suburbanas

Distribuição geográfica dos estúdios de fitness xponencial a partir de 2023:

• Áreas urbanas: 62% do total de locais
• Áreas suburbanas: 38% do total de locais
• Maior concentração: Califórnia, Texas, Flórida

Participantes do bem -estar corporativo

Estatísticas do programa de bem -estar corporativo para 2023:

Métrica de Parceria Corporativa	Valor
Número de parcerias corporativas	287
Funcionários médios por parceria	1,200
Receita anual de programas corporativos	US $ 14,3 milhões

Xponencial Fitness, Inc. (XPOF) - Modelo de negócios: estrutura de custos

Suporte à franquia e despesas de treinamento

A partir do quarto trimestre de 2023, o Xponencial Fitness registrou despesas relacionadas à franquia de US $ 13,4 milhões. Esses custos incluem:

• Programas iniciais de treinamento de franquia
• Suporte operacional em andamento
• Recursos de desenvolvimento de franquia

Categoria de despesa	Custo anual (2023)
Programas de treinamento de franquia	US $ 4,2 milhões
Infraestrutura de suporte à franquia	US $ 9,2 milhões

Custos de marketing e desenvolvimento de marca

As despesas de marketing para o Xponencial Fitness em 2023 totalizaram US $ 22,1 milhões, abrangendo:

• Campanhas de marketing digital
• Estratégias de posicionamento da marca
• Iniciativas nacionais de publicidade

Canal de marketing	Porcentagem de alocação	Custo
Marketing digital	45%	US $ 9,9 milhões
Publicidade tradicional	35%	US $ 7,7 milhões
Desenvolvimento da marca	20%	US $ 4,5 milhões

Manutenção de tecnologia e plataforma digital

Os custos de infraestrutura de tecnologia para 2023 foram de US $ 8,6 milhões, incluindo:

• Desenvolvimento da plataforma digital
• Manutenção de software
• Inovação tecnológica

Custos operacionais imobiliários e de estúdio

As despesas operacionais de estúdio em 2023 atingiram US $ 67,3 milhões, quebrados da seguinte forma:

Componente de custo	Despesa anual
Arrendamento e despesas de aluguel	US $ 42,1 milhões
Manutenção de equipamentos de estúdio	US $ 15,2 milhões
Utilitários e despesas gerais operacionais	US $ 10,0 milhões

Overhead administrativo corporativo

As despesas administrativas corporativas de 2023 totalizaram US $ 16,5 milhões, incluindo:

• Compensação executiva
• Infraestrutura corporativa
• Sistemas de suporte administrativo

Categoria de custo administrativo	Despesa anual
Compensação executiva	US $ 6,8 milhões
Infraestrutura corporativa	US $ 5,3 milhões
Sistemas administrativos	US $ 4,4 milhões

Xponencial Fitness, Inc. (XPOF) - Modelo de negócios: fluxos de receita

Taxas de licenciamento de franquia

A partir do quarto trimestre de 2023, a Xponencial Fitness registrou US $ 19,7 milhões em royalties de franquia e outras taxas. A empresa opera 2.217 estúdios totais em 7 marcas de fitness boutique.

Marca	Total de estúdios	Faixa de taxas de licenciamento
Club Pilates	708	$35,000 - $55,000
Barre puro	554	$30,000 - $45,000
ROW HOUSE	154	$40,000 - $60,000

Receita recorrente de associação

Em 2023, o Xponencial Fitness gerou US $ 254,2 milhões na receita total, com contribuições significativas de taxas recorrentes de associação.

• Taxa média mensal de associação: US $ 129 - US $ 179
• Base total de associação: aproximadamente 1,2 milhão de membros
• Receita recorrente anual de associações: estimado US $ 180 milhões

Receita de assinatura da plataforma digital

A receita da plataforma digital alcançada US $ 15,3 milhões em 2023, representando um crescimento de 22% ano a ano.

Serviço digital	Assinatura mensal	Assinantes anuais
Plataforma digital xpoz	$19.99	65,000

Vendas de equipamentos e mercadorias

Equipamentos e mercadorias de varejo geradas US $ 22,6 milhões em 2023.

• Venda média de equipamentos por estúdio: US $ 12.500
• Margem de lucro de mercadorias: 40-45%

Expansão da marca e pagamentos de royalties

Os pagamentos de royalties contribuíram US $ 19,7 milhões para a receita total em 2023.

Métrica de expansão	2023 valor
Novas aberturas de estúdio	315
Taxa de royalties	4-6% da receita de estúdio

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Xponential Fitness, Inc. (XPOF) over other options. It boils down to choice, quality, flexibility, and network scale, even as the company sharpens its focus.

Diverse, specialized fitness modalities (Pilates, barre, stretching) under one umbrella.

Xponential Fitness, Inc. curates a family of boutique health and wellness brands. As of September 30, 2025, the company focuses on 5 leading brands after recent divestitures, down from a high of eleven concepts at one point. This portfolio gives members access to specialized workouts like Pilates, barre, stretching, strength training, and yoga. For example, Club Pilates ranked #1 in Fitness: Pilates and StretchLab ranked #1 in Assisted Stretching in the 2025 Franchise 500®.

High-quality, personalized, and instructor-led boutique studio experiences.

The value here is the premium, focused instruction you get at each studio. The North America quarterly run-rate average unit volume (AUV) for the core business in Q3 2025 was $668,000, showing a 2% year-over-year growth. Total members across the platform reached 796,000 as of September 30, 2025, marking a 7% increase from the prior year.

Flexible access via the XPASS multi-brand membership option.

XPASS is the single subscription designed to unlock variety across the network. While specific XPASS plan numbers aren't current for late 2025, the underlying network it accesses is large and growing. The system-wide sales in North America for the core business hit $432.2 million in Q3 2025, a 10% increase year-over-year. This flexibility lets you move between brands like Pure Barre and YogaSix with one digital subscription.

Medically guided wellness solutions through the Lindora metabolic health brand.

This offering represented a foray into medically supervised weight loss and wellness. Xponential Fitness, Inc. completed the divestiture of the Lindora business to Next Health Management Group on September 19, 2025, to focus capital on core fitness modalities. By the end of 2024, Lindora had 30 clinics in operation. This brand was initially acquired in January 2024 for $9.5 million.

Convenience of a large, growing network of studios across 30+ countries.

The sheer footprint provides convenience and brand familiarity globally. As of September 30, 2025, Xponential Fitness, Inc. had 3,000+ studios open, with 5,300+ licenses awarded across 49 U.S. states and agreements in 31 additional countries. The company opened 78 gross new studios in Q3 2025 alone. This scale is a major draw for franchisees and members alike.

Here's a quick look at the core operational scale as of the end of Q3 2025:

Metric	Value (As of September 30, 2025)	Comparison to Prior Year
Total Members	796,000	Up 7%
North America System-wide Sales	$432.2 million	Increased 10%
North America Quarterly AUV (run rate)	$668,000	Grew 2%
Reported Revenue (Q3 2025)	$78.8 million	Decreased 2%
Adjusted EBITDA (Q3 2025)	$33.5 million	Up from $30.8 million

The core offering is supported by these numbers, showing growth in members and system sales even as reported revenue dipped slightly in Q3 2025. The company posted an adjusted net income of $19.3 million for the third quarter of 2025.

The value proposition is also supported by the continued brand recognition:

• Club Pilates: Ranked #133 on Entrepreneur's 2025 Franchise 500®.
• Pure Barre: Ranked #375 on Entrepreneur's 2025 Franchise 500®.
• YogaSix: Ranked #496 on Entrepreneur's 2025 Franchise 500®.

Finance: review capital allocation plan for Q4 2025 by end of month.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Customer Relationships

You're looking at how Xponential Fitness, Inc. keeps its members engaged and its franchisees supported in a competitive market as of late 2025. The relationship strategy here is multi-layered, balancing corporate oversight with local, high-touch community building, and digital automation.

Dedicated support from corporate field operations to enhance franchisee effectiveness.

Honestly, the health of Xponential Fitness, Inc. depends on the success of its operators, so corporate support is key. You saw them reorganize resources and launch a new field operations function back in Q1 2025, staffing it with 12 field managers to directly improve franchisee effectiveness. This hands-on approach is meant to counteract operational challenges seen in some brands, like the 4% annualized studio closure rate in Q3 2025, which is up from the 1.5% rate seen in Q1 2025. The goal is to get those mature locations-studios open over 36 months-back to growth, as they were flat at 0% same-store sales in Q3 2025.

Community-driven, high-touch relationships fostered by studio instructors.

The core value is delivered person-to-person. As of September 30, 2025, the network supported 3,000+ open studios globally, serving 796,000 total members, which was a 7% increase year-over-year. That's a massive community base relying on highly qualified instructors. The North America system-wide sales hit $432.2 million in Q3 2025, showing that while same-store sales dipped 1% for the quarter, the sheer volume of members and new locations is still driving top-line activity.

Here are the key operational metrics underpinning that community scale:

Metric (As of Q3 2025 End)	Value	Year-over-Year Change
Total Global Members	796,000	+7%
North America System-Wide Sales (Q3 2025)	$432.2 million	+10%
Global Open Studios	3,066	+8%
North America Quarterly AUV (Run Rate)	$668,000	+2%

Automated digital engagement via the XPLUS on-demand content platform.

You can't run a modern fitness platform without digital support. Management continues to emphasize investment in digital marketing and class content updates to enhance member engagement, which is smart given the competitive landscape. Revenue from 'Other services,' which includes the XPASS and XPLUS platforms, was $5.9 million in Q3 2025. While this was down 6% year-over-year, the focus remains on using this digital layer to supplement in-studio visits and provide value outside of the physical location.

The digital strategy supports the overall ecosystem:

• Investment in digital marketing continues.
• Focus on class content updates for engagement.
• XPLUS provides on-demand access.
• Franchise marketing fund revenue was $8.8 million (up 3% YOY).

Referral programs and loyalty incentives to drive membership growth.

While specific dollar amounts for referral programs aren't public, the results of driving member acquisition are clear in the overall numbers. About 90% of the North America system-wide sales growth in Q3 came from actively paying members, with the rest from pricing and mix shifts. This suggests that retention and referral mechanisms are working to keep the member base active, even as the North America same-store sales metric showed a 1% decline.

Personalized fitness journeys tailored to diverse demographics (Millennials to Baby Boomers).

The diversification across Xponential Fitness, Inc.'s portfolio-spanning Pilates, barre, stretching, strength training, and yoga-is the mechanism for tailoring journeys. The company operates in 49 U.S. states and 30 additional countries through franchise and master franchise agreements. This broad modality mix allows studios to capture different consumer preferences across the age spectrum, from younger demographics seeking high-intensity training to older groups focused on flexibility and low-impact strength. The North America quarterly run-rate Average Unit Volume (AUV) of $668,000 shows that the high-value proposition of these specialized experiences is holding up.

Finance: draft the Q4 2025 cash flow projection incorporating the Q3 Adjusted EBITDA of $33.5 million by next Wednesday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Channels

You're looking at how Xponential Fitness, Inc. gets its value proposition-the boutique fitness experience-into the hands of members and how it expands its footprint. The channels are a mix of boots-on-the-ground real estate and digital delivery, all heavily reliant on the franchise structure.

The primary channel for physical access remains the studio network. As of late 2025, the company is operating a network that exceeds the 3,300 open globally mark you mentioned, though the latest reported figure as of the end of the third quarter of 2025 was 3,066 global studios. This physical presence is supported by a massive pipeline of future locations, with over 5,300 global licenses awarded as of September 30, 2025. The expansion strategy uses both direct franchisee sales and master franchise agreements to penetrate new territories effectively.

Here's a quick look at the scale of the physical and licensing channels as reported for Q3 2025:

Metric	Value (as of Q3 2025)	Context
Global Studios Open	3,066	Represents an 8% year-over-year increase.
Global Licenses Awarded	5,318+	Up 3% from the previous year.
North America System-Wide Sales	$432.2 million	For the third quarter, up 10% year-over-year.
North America Quarterly AUV (Run Rate)	$668,000	Grew 2% year-over-year.

Recruiting and onboarding new franchisees is handled by a dedicated franchise sales team. To improve the speed of studio openings and ensure franchisee quality, Xponential Fitness implemented a new license sales team structure in mid-2025. Furthermore, the company took direct action to support the existing network, deploying 40 new staffers to assist struggling franchisees and improve studio-level operations. The channel for license sales was streamlined; Franchise Disclosure Document (FDD) updates finalized in the first quarter of 2025 enabled license sales in 36 states without registration delays.

The digital channel, primarily through the XPLUS platform for on-demand and live-streamed classes, is integrated but currently shows a different financial profile. Other service revenue, which bundles XPASS and XPLUS sales, was reported at $6.4 million in the first quarter of 2025. That figure represented a 19% year-over-year decrease, largely due to a strategic shift away from company-owned studio revenue streams. It's clear the digital component serves more as a value-add or supplementary channel rather than the primary revenue driver compared to the franchise royalty stream.

Global market penetration is heavily channeled through International Master Franchise agreements. Xponential Fitness has established these agreements across 30 additional countries outside the U.S. and Puerto Rico. The strategy for international growth is selective, focusing on qualified master franchisees. For example, master franchise partnerships are already active in key markets like Spain, Portugal, and Japan, anchoring the global expansion effort.

Corporate and local social media marketing drives awareness and supports the franchise sales channel. The company's overall marketing fund revenue, which is collected from franchisees, was $9.5 million in the second quarter of 2025, up 13% year-over-year, reflecting the growth in system-wide sales from the expanding studio base. This fund supports the marketing efforts that ultimately drive leads to the franchise sales team and customers to the studios.

• Franchise agreements cover 49 U.S. states and 30 additional countries.
• The company is actively cleaning up its franchise network, requiring inactive license holders to either open, sell, or exit their agreements.
• The focus for 2025 net new openings was guided to be between 170 to 190 globally.

Finance: finalize the Q4 2025 cash flow projection model by Wednesday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Customer Segments

You're looking at the core groups Xponential Fitness, Inc. (XPOF) serves as of late 2025. This isn't just about selling gym memberships; it's about serving distinct needs across a platform of specialized brands. The company operates a diversified platform of six brands: Club Pilates, StretchLab, YogaSix, Pure Barre, BFT, and Lindora.

Individual fitness consumers seeking specialized, low-impact workouts (e.g., Pilates, stretching)

This segment is heavily served by the largest brands in the portfolio, Club Pilates and StretchLab. Club Pilates is noted as the largest Pilates brand in the United States. These consumers value low-impact, structured movement. The overall consumer base shows sustained interest, with total membership reaching 796,000 members as of the third quarter of 2025, marking a 7% increase year-over-year.

• Club Pilates ranked #1 in the Fitness: Pilates category on Entrepreneur's 2025 Franchise 500 list.
• StretchLab ranked #1 in the Assisted Stretching category on Entrepreneur's 2025 Franchise 500 list.

Health-conscious individuals interested in holistic wellness and metabolic health (Lindora)

The Lindora brand specifically targets this group, offering medically guided wellness and metabolic health solutions. While specific membership numbers for this segment aren't broken out, its inclusion shows Xponential Fitness, Inc. is capturing consumers focused on health outcomes beyond just exercise.

Franchise owners and multi-unit operators seeking a proven, scalable business model

This is arguably the most critical segment for Xponential Fitness, Inc.'s revenue model. Franchisees are buying into established systems. As of September 30, 2025, the company had 3,066 global studios open, an 8% year-over-year increase, and 5,318 global licenses awarded, up 3% from the prior year. The North American Run-Rate Average Unit Volume (AUV) stood at $668,000 in Q3 2025.

Here are some key operational metrics relevant to the franchisee base:

Metric	Value (as of Q3 2025)	Context
North America System-wide Sales	$432.2 million	Represents 10% year-over-year increase.
North America Run-Rate AUV	$668,000	Modest 2% growth year-over-year.
Total Global Studios Open	3,066+	Represents an 8% year-over-year increase.
Total Global Licenses Awarded	5,300+	Up 3% from the previous year.

Community-oriented consumers preferring structured, group-class environments

Brands like YogaSix, Pure Barre, and BFT cater to consumers looking for a strong group dynamic and structured class format. Pure Barre ranked #1 in the Fitness: Barre category on the 2025 Franchise 500 list. These core brands, which historically included cycling, accounted for 95% of North American system-wide sales and 94% of open studios in North America as of Q1 2025.

• BFT (Body Fit Training) has expanded its franchise agreements into the UK and signed a master franchisor for Scandinavia.
• YogaSix ranked #496 on Entrepreneur's 2025 Franchise 500 list.

International partners looking to license established US boutique fitness brands

Xponential Fitness, Inc. actively targets international expansion through master franchise agreements. The company has franchise, master franchise, and international expansion agreements in 49 U.S. states, Puerto Rico, and 30 additional countries as of its Q3 2025 announcements. Master franchise partnerships are active in markets like Spain, Portugal, and Japan. This international segment is led by the President, International, Bob Kaufman.

If you're assessing the international pipeline, remember that the company is looking to replicate successful strategies globally. Finance: draft 13-week cash view by Friday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the Xponential Fitness, Inc. machine, which leans heavily on its franchise model to keep fixed costs manageable relative to revenue generation. The structure shows a clear split between corporate infrastructure costs and variable costs tied to franchise support and growth.

The company's cost base includes significant fixed costs related to its corporate overhead and the infrastructure built to support its growing franchise network. This is the engine room that keeps the whole system running, regardless of immediate studio sales volume. The presentation materials suggest an asset-light model with minimal incremental fixed Selling, General, and Administrative (SG&A) headcount growth, which is a key structural advantage for scaling.

Selling, General, and Administrative (SG&A) expenses have been a notable area of cost pressure, especially when factoring in non-recurring items like legal matters. For the first quarter of 2025, SG&A expenses were reported at $45.55 million, representing a 24.4% increase year-over-year, partly driven by legal judgment and settlements. However, by the third quarter of 2025, SG&A had dropped significantly to $24.7 million, down 47% year-over-year, attributed to lower legal expenses from insurance reimbursement and reduced restructuring charges. For the full year 2025 outlook, total SG&A was expected to range between $130 million to $140 million.

Marketing and advertising spend is a structured cost, often managed through the Marketing Fund, which is tied to system-wide sales. For the third quarter of 2025, Marketing Fund expenses were $9 million, an increase of 40% compared to the prior year period, supported by higher system-wide sales and associated marketing fund revenue contributions. You'll recall the announcement regarding a major Club Pilates campaign in late 2025, which falls under this category of growth-focused expenditure.

Restructuring charges have been a factor as Xponential Fitness, Inc. executes its strategy of exiting company-owned transition studios. While the specific annualized savings target of $13.5 million to $15.5 million wasn't explicitly confirmed in the latest filings, actual charges have been recorded. For instance, adjusted net loss in Q1 2025 excluded $0.6 million in restructuring and related charges, and Q3 2025 saw a decrease in SG&A due to lower restructuring charges from lease liability settlements.

Financing costs are a direct result of the capital structure. As of September 30, 2025, the total long-term debt stood at $376.4 million. The anticipated interest expense for the full year 2025 was estimated to be approximately $49 million.

Here's a quick look at some of the key cost and balance sheet figures from the recent reporting periods:

Cost/Balance Item	Period/Date	Amount
SG&A Expenses	Q1 2025	$45.55 million
SG&A Expenses	Q3 2025	$24.7 million
Total Long-Term Debt	As of Q3 2025 (Sep 30, 2025)	$376.4 million
Anticipated Full Year Interest Expense	2025 Estimate	Approximately $49 million
Marketing Fund Expenses	Q3 2025	$9 million
Restructuring Charges (Excluded from Adjusted Net Loss)	Q1 2025	$0.6 million

The cost structure is being actively managed through strategic shifts, such as outsourcing non-core segments, which allows for resource reallocation toward higher-margin areas.

• Franchise royalty fees are noted as having a 100% margin component.
• Franchise Sale involves Low Incremental SG&A, leading to nearly 100% EBITDA contribution.
• The company aims for high recurring revenue, which is 75% to 80% of total revenue as of Q1 2025.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Xponential Fitness, Inc. (XPOF), which, as of late 2025, is clearly pivoting toward high-margin, recurring income. The business model is designed to generate cash flow from multiple points in the franchise lifecycle, but the emphasis is shifting.

Franchise Royalty Fees

This is the bedrock of Xponential Fitness, Inc.'s financial stability now. Franchise Royalty Fees represent a recurring percentage charged to franchisees based on their studio sales. The typical royalty rate embedded in the franchise agreement is set at 7% of the gross sales of each location operated by a franchisee. Royalties are billed monthly as franchisee sales occur. This recurring stream is what gives the company its scalable, high-margin profile, which is why the segment is so heavily weighted in the current structure.

Franchise Revenue

Franchise Revenue captures the upfront cash infusion from new partners, which includes both initial franchise fees and area development fees. For the third quarter of 2025, this segment was the star performer, hitting $51.9 million. This figure represented 65.8% of the total reported revenue of $78.8 million for that quarter. To give you a sense of the initial fees, the initial franchise fee can range from $60,000 for a single studio up to $350,000 for a ten-studio area development agreement. These upfront payments are recognized over the franchise life, which the company has historically determined to be ten years.

Here's a look at the Q3 2025 revenue composition, showing the dominance of the franchise model:

Revenue Stream Component	Q3 2025 Amount (Millions USD)	Percentage of Total Revenue (Q3 2025)
Franchise Revenue (Royalties & Fees)	$51.9	65.8%
Equipment Revenue	$7.5	9.5%
Merchandise Revenue	Data Not Isolated for Q3 2025	6.1% (Q3 2025 Segment Share)
Total Reported Revenue	$78.8	100%

Equipment Sales

Revenue from Equipment Sales comes from the initial equipment packages required for new studio build-outs. This stream has seen a significant contraction, reflecting a slowdown in new studio installations. In Q3 2025, equipment revenue dropped sharply to $7.5 million, marking a 49% decrease compared to the same period last year. This segment accounted for 9.5% of the total revenue in Q3 2025.

Merchandise Sales

This stream involves revenue generated from branded apparel and accessories sold through the network. While the specific Q3 2025 figure isn't broken out separately from the total revenue decline, we know this category represented about 6.1% of revenue in that quarter. For context, Merchandise Revenue in Q1 2025 was reported at $6.26 million. This revenue stream, along with equipment sales, contributed to the overall 2% year-over-year decrease in total reported revenue for Q3 2025.

Digital Subscription Fees

Xponential Fitness, Inc. generates revenue through its on-demand platform, XPLUS, which offers digital access to workouts. This stream is intended to supplement in-studio attendance and provide recurring digital revenue from members. While the company actively promotes the platform as part of its offering, the specific financial contribution of Digital Subscription Fees to the Q3 2025 revenue total was not explicitly itemized in the latest public disclosures.

You should also note the Marketing Fund Revenue, which is a separate, mandatory contribution from franchisees that helps fund national marketing efforts. This stream was $9.27 million in Q1 2025 and contributed to the overall growth in franchise-related revenue in Q3 2025.

• Franchise Royalty Rate: Typically 7% of gross sales.
• Q3 2025 Franchise Revenue: $51.9 million.
• Q3 2025 Equipment Revenue: $7.5 million.
• Q3 2025 System-wide Sales (North America): $432.2 million.
• Total Q3 2025 Members: 796,000.

Finance: draft 13-week cash view by Friday.