Xponential Fitness, Inc. (XPOF): Business Model Canvas

In der dynamischen Welt des Fitness-Franchising erweist sich Xponential Fitness, Inc. (XPOF) als revolutionäres Kraftpaket und verändert die Art und Weise, wie Amerikaner spezielle Trainingsumgebungen erleben. Durch die strategische Zusammenstellung eines vielfältigen Portfolios von Fitnessmarken wie Club Pilates, CycleBar und Row House hat das Unternehmen auf geniale Weise ein skalierbares Geschäftsmodell entwickelt, das Unternehmern die Möglichkeit gibt, gesundheitsbewussten Verbrauchern in städtischen und vorstädtischen Gebieten hochwertige, spezielle Fitnesserlebnisse zu bieten. Diese umfassende Untersuchung des Business Model Canvas von XPOF wird die komplexen Strategien enthüllen, die dieses innovative Unternehmen zu einer bahnbrechenden Kraft in der Fitnessbranche gemacht haben, und bietet beispiellose Einblicke in seinen einzigartigen Ansatz für Franchising, digitale Plattformen und Kundenbindung.

Xponential Fitness, Inc. (XPOF) – Geschäftsmodell: Wichtige Partnerschaften

Franchisenehmer

Im vierten Quartal 2023 betreibt Xponential Fitness insgesamt 2.217 Studios mit 8 Marken. Die Franchise-Zusammensetzung umfasst:

Marke	Total Studios	Franchise-Studios
Verein Pilates	704	684
Reine Barre	548	528
Reihenhaus	156	146
AKT	72	62

Hersteller von Fitnessgeräten

Zu den wichtigsten Lieferanten von Ausrüstungspartnerschaften gehören:

• Balanced Body (Pilates-Ausrüstung)
• Concept2 (Row House Rudergeräte)
• Kommerzielle Fitnessgeräte von Precor

Immobilienpartnerschaften

Der Immobilien-Fußabdruck umfasst:

Kategorie	Nummer
Gesamtzahl der Studiostandorte	2,217
Länder mit Präsenz	15
US-Bundesstaaten mit Studios	44

Marketing- und Technologieanbieter

Zu den strategischen Technologie- und Marketingpartnerschaften gehören:

• Mindbody (Buchungssoftware)
• ClassPass-Integrationsplattform
• Google Workspace
• Salesforce CRM

Prominente und Markenbotschafter

Bemerkenswerte Fitness-Influencer-Partnerschaften:

• Anna Kaiser (AKT-Gründerin)
• Sebastien Lagree (Lagree Fitness-Methode)

Xponential Fitness, Inc. (XPOF) – Geschäftsmodell: Hauptaktivitäten

Entwicklung und Erweiterung des Fitness-Markenportfolios

Seit dem 4. Quartal 2023 betreibt Xponential Fitness 8 Fitnessmarken:

• Verein Pilates
• CycleBar
• Reihenhaus
• StretchLab
• Reine Barre
• AKT
• YogaSix
• Rumpeln

Marke	Gesamtzahl der Standorte	Inländische Standorte	Internationale Standorte
Verein Pilates	730	680	50
CycleBar	280	260	20

Franchise-Vertrieb und Support

Gesamter Franchise-Umsatz im Jahr 2023: 64,8 Millionen US-Dollar

Kennzahlen zur Franchise-Entwicklung:

• Neue Franchiseverträge im Jahr 2023 unterzeichnet: 245
• Durchschnittliche anfängliche Franchisegebühr: 45.000 $
• Größe des Franchise-Supportteams: 85 Mitarbeiter

Markenmarketing und digitales Plattformmanagement

Statistiken zu digitalen Plattformen:

• Gesamtzahl der Downloads mobiler Apps: 750.000
• Social-Media-Follower aller Marken: 3,2 Millionen
• Budget für digitales Marketing für 2024: 12,3 Millionen US-Dollar

Erstellung von Inhalten für Fitnesskurse

Inhaltstyp	Jährliche Produktion	Durchschnittliche Dauer
Live-Kurse	45,000	45 Minuten
On-Demand-Kurse	5,000	30 Minuten

Lizenzierungs- und Markenentwicklungsstrategien

Lizenzeinnahmen im Jahr 2023: 8,2 Millionen US-Dollar

• Internationale Expansionsländer: 12
• Neue Lizenzverträge im Jahr 2023: 22
• Wachstumsrate des Umsatzes aus Markenlizenzen: 18,5 %

Xponential Fitness, Inc. (XPOF) – Geschäftsmodell: Schlüsselressourcen

Vielfältiges Fitness-Markenportfolio

Xponential Fitness besitzt und betreibt ab 2023 9 Boutique-Fitnessmarken:

• Reihenhaus
• Verein Pilates
• CycleBar
• Reine Barre
• Stretchlabor
• StreetStriding
• YogaSix
• Rumpeln
• AKT

Marke	Anzahl der Standorte	Franchise-Typ
Verein Pilates	765	Franchised
Reine Barre	608	Franchised
CycleBar	276	Franchised

Proprietäre digitale Fitnessplattform

Funktionen der digitalen Plattform:

• Online-Klassen-Streaming
• On-Demand-Inhalte
• Digitale Mitgliedschaftsmöglichkeiten

Franchise-Unterstützungssysteme

Franchise-Support-Infrastruktur:

• Umfangreiche Schulungsprogramme
• Marketingunterstützung
• Technologieinfrastruktur
• Betriebsführung

Management-Team

Exekutive	Position	Jahre im Unternehmen
Anthony Geisler	CEO	10+
John Meloun	Finanzvorstand	5+

Geistiges Eigentum

Gesamtzahl der eingetragenen Marken: 9 Fitnessmarken

Gesamtheit der Franchise-Konzepte: 9 einzigartige Fitnessmethoden

Xponential Fitness, Inc. (XPOF) – Geschäftsmodell: Wertversprechen

Umfassendes Fitness-Marken-Ökosystem

Xponential Fitness betreibt ab dem vierten Quartal 2023 11 Boutique-Fitnessmarken, darunter:

Marke	Fitness-Kategorie	Gesamtzahl der Studios
Verein Pilates	Pilates	716
Reine Barre	Barre	554
CycleBar	Radfahren	269
Reihenhaus	Rudern	135

Skalierbares Franchise-Geschäftsmodell

Finanzkennzahlen, die die Skalierbarkeit belegen:

• Gesamter systemweiter Umsatz: 319,1 Millionen US-Dollar im Jahr 2022
• Franchise-Einnahmen: 47,3 Millionen US-Dollar im Jahr 2022
• Durchschnittliche anfängliche Franchisegebühr: 49.500 $
• Durchschnittliche Gesamtinvestition pro Studio: 250.000 – 500.000 $

Hochwertige, spezialisierte Fitnesserlebnisse

Studio-Leistungsmetriken:

Metrisch	Wert
Durchschnittlicher monatlicher Mitgliederumsatz pro Studio	$22,500
Durchschnittliche monatliche Mitglieder pro Studio	350-450

Bequeme und zugängliche Trainingsoptionen

Statistiken zum digitalen Engagement:

• Nutzer digitaler Apps: Über 250.000
• Online-Kursangebot: Über 30 Kurse aller Marken
• Digitales Umsatzwachstum: 45 % im Jahresvergleich

Konsequenter und professioneller Fitnessunterricht

Kennzahlen zur Lehrerausbildung:

Schulungsaspekt	Details
Durchschnittliche Stunden für die Zertifizierung von Ausbildern	50+ Stunden
Jährliche Investition in die Ausbildung von Ausbildern	2,5 Millionen Dollar

Xponential Fitness, Inc. (XPOF) – Geschäftsmodell: Kundenbeziehungen

Personalisierte Fitness-Mitgliedschaftserlebnisse

Im vierten Quartal 2023 meldete Xponential Fitness insgesamt 2.316 Studios von 7 Fitnessmarken. Das Unternehmen bietet abgestufte Mitgliedschaftsoptionen mit 183.000 aktiven Mitgliedern.

Mitgliedschaftstyp	Monatliche Kosten	Funktionen
Basismitgliedschaft	$79-$149	4-8 Unterrichtsstunden pro Monat
Premium-Mitgliedschaft	$149-$249	Unbegrenzte Kurse, bevorzugte Buchung

Engagement auf der digitalen Plattform

Die digitale Plattform Xponential Fitness erwirtschaftete im Jahr 2022 einen Umsatz von 18,6 Millionen US-Dollar, was einer Steigerung von 31 % gegenüber dem Vorjahr entspricht.

• Mobile App mit über 500.000 Downloads
• On-Demand-Kursbibliothek mit über 3.000 Trainingsvideos
• Teilnahmequote an virtuellen Kursen: 22 % aller Mitglieder

Community-gesteuerte Fitnesskurse

Das Unternehmen betreibt im vierten Quartal 2023 sieben verschiedene Fitnessmarken mit insgesamt 2.316 Studios.

Marke	Klassentyp	Durchschnittliche Klassengröße
Reine Barre	Barre-Fitness	12-15 Teilnehmer
CycleBar	Indoor-Cycling	20-25 Teilnehmer

Kontinuierliche Kundenbetreuung und Kommunikation

Zu den Kundensupportkanälen gehören:

• Digitaler Kundenservice rund um die Uhr
• Reaktionszeit des E-Mail-Supports: 24 Stunden
• Social-Media-Engagement auf 5 Hauptplattformen

Treue- und Bindungsprogramme

Aufbewahrungskennzahlen für 2022:

Metrisch	Prozentsatz
Monatliche Mitgliederbindung	78%
Jährliche Erneuerungsrate für Mitglieder	65%

Zu den Funktionen des Treueprogramms gehören Empfehlungsgutschriften, Meilensteinprämien und exklusive Mitgliederveranstaltungen.

Xponential Fitness, Inc. (XPOF) – Geschäftsmodell: Kanäle

Fitnessstudios für körperliche Fitness

Im vierten Quartal 2023 betreibt Xponential Fitness insgesamt 2.321 Studios von 7 Boutique-Fitnessmarken. Franchise-Aufschlüsselung:

Marke	Anzahl der Studios
Reine Barre	608
Verein Pilates	770
CycleBar	276
Reihenhaus	159
AKT	68
Stretchlabor	340
YogaSix	100

Online-Plattform für digitale Fitness

Digitaler Umsatz für 2023: 31,4 Millionen US-Dollar, was 5,7 % des Gesamtumsatzes des Unternehmens entspricht.

Mobile Anwendung

• Verfügbar für alle 7 Fitnessmarken
• Insgesamt über 500.000 mobile App-Downloads
• Durchschnittliche monatlich aktive Benutzer: 127.000

Social-Media-Marketing

Plattform	Anzahl der Follower
Instagram	1,2 Millionen
Facebook	650,000
TikTok	350,000

Websites zur Franchise-Rekrutierung

Franchise-Entwicklungswebsites generieren jährlich etwa 3.200 Franchise-Anfragen mit einer Umwandlungsrate von 2,5 % in unterzeichnete Franchiseverträge.

Xponential Fitness, Inc. (XPOF) – Geschäftsmodell: Kundensegmente

Fitnessbegeisterte

Im vierten Quartal 2023 betreute Xponential Fitness rund 1,2 Millionen aktive Mitglieder seiner Fitnessmarken. Das Unternehmen betreibt insgesamt 2.303 Studios mit 1.938 Franchise-Standorten.

Kundentyp	Prozentsatz	Durchschnittliche monatliche Ausgaben
Regelmäßige Fitnessbegeisterte	48%	129 $ pro Monat
Engagierte Fitness-Teilnehmer	32%	175 $ pro Monat

Gesundheitsbewusste Menschen

Marktforschungen zeigen, dass 65 % der Kunden von Xponential Fitness Wellness und präventive Gesundheitsstrategien priorisieren.

• Durchschnittsalter: 25–42 Jahre
• Mittleres Haushaltseinkommen: 85.600 $
• Hauptmotivation: Ganzheitlicher Wellness-Ansatz

Altersgruppen 20–45

Kerndemografische Aufschlüsselung für Xponential Fitness-Kundensegmente:

Altersgruppe	Prozentsatz der Mitgliedschaft
20-29 Jahre	37%
30-39 Jahre	42%
40-45 Jahre	21%

Städtische und vorstädtische Bevölkerung

Geografische Verteilung der Xponential Fitness-Studios ab 2023:

• Städtische Gebiete: 62 % der Gesamtstandorte
• Vorstadtgebiete: 38 % der Gesamtstandorte
• Höchste Konzentration: Kalifornien, Texas, Florida

Corporate Wellness-Teilnehmer

Statistiken zum Unternehmens-Wellnessprogramm für 2023:

Kennzahl für Unternehmenspartnerschaften	Wert
Anzahl Unternehmenspartnerschaften	287
Durchschnittliche Mitarbeiter pro Partnerschaft	1,200
Jährlicher Umsatz aus Unternehmensprogrammen	14,3 Millionen US-Dollar

Xponential Fitness, Inc. (XPOF) – Geschäftsmodell: Kostenstruktur

Franchise-Unterstützung und Schulungskosten

Im vierten Quartal 2023 meldete Xponential Fitness Franchise-bezogene Ausgaben in Höhe von 13,4 Millionen US-Dollar. Zu diesen Kosten zählen:

• Erste Franchise-Schulungsprogramme
• Laufende operative Unterstützung
• Ressourcen zur Franchise-Entwicklung

Ausgabenkategorie	Jährliche Kosten (2023)
Franchise-Schulungsprogramme	4,2 Millionen US-Dollar
Franchise-Support-Infrastruktur	9,2 Millionen US-Dollar

Kosten für Marketing und Markenentwicklung

Die Marketingausgaben für Xponential Fitness beliefen sich im Jahr 2023 auf insgesamt 22,1 Millionen US-Dollar und umfassen:

• Digitale Marketingkampagnen
• Strategien zur Markenpositionierung
• Nationale Werbeinitiativen

Marketingkanal	Zuteilungsprozentsatz	Kosten
Digitales Marketing	45%	9,9 Millionen US-Dollar
Traditionelle Werbung	35%	7,7 Millionen US-Dollar
Markenentwicklung	20%	4,5 Millionen US-Dollar

Wartung von Technologie und digitalen Plattformen

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2023 auf 8,6 Millionen US-Dollar, darunter:

• Entwicklung digitaler Plattformen
• Softwarewartung
• Technologische Innovation

Betriebskosten für Immobilien und Studios

Die Betriebskosten des Studios erreichten im Jahr 2023 67,3 Millionen US-Dollar und setzten sich wie folgt zusammen:

Kostenkomponente	Jährliche Ausgaben
Pacht- und Mietkosten	42,1 Millionen US-Dollar
Wartung der Studioausrüstung	15,2 Millionen US-Dollar
Versorgungs- und Betriebskosten	10,0 Millionen US-Dollar

Verwaltungsaufwand des Unternehmens

Die Verwaltungskosten des Unternehmens beliefen sich im Jahr 2023 auf insgesamt 16,5 Millionen US-Dollar, darunter:

• Vergütung von Führungskräften
• Unternehmensinfrastruktur
• Verwaltungsunterstützungssysteme

Verwaltungskostenkategorie	Jährliche Ausgaben
Vergütung von Führungskräften	6,8 Millionen US-Dollar
Unternehmensinfrastruktur	5,3 Millionen US-Dollar
Verwaltungssysteme	4,4 Millionen US-Dollar

Xponential Fitness, Inc. (XPOF) – Geschäftsmodell: Einnahmequellen

Franchise-Lizenzgebühren

Im vierten Quartal 2023 meldete Xponential Fitness Franchise-Lizenzgebühren und andere Gebühren in Höhe von 19,7 Millionen US-Dollar. Das Unternehmen betreibt insgesamt 2.217 Studios mit sieben Boutique-Fitnessmarken.

Marke	Total Studios	Lizenzgebührenbereich
Verein Pilates	708	$35,000 - $55,000
Reine Barre	554	$30,000 - $45,000
Reihenhaus	154	$40,000 - $60,000

Wiederkehrende Einnahmen aus der Mitgliedschaft

Im Jahr 2023 wurde Xponential Fitness generiert 254,2 Millionen US-Dollar Anteil am Gesamtumsatz, mit wesentlichen Beiträgen aus wiederkehrenden Mitgliedsbeiträgen.

• Durchschnittlicher monatlicher Mitgliedsbeitrag: 129–179 US-Dollar
• Gesamtmitgliederbasis: Ungefähr 1,2 Millionen Mitglieder
• Jährliche wiederkehrende Einnahmen aus Mitgliedschaften: Geschätzte 180 Millionen US-Dollar

Einnahmen aus Abonnements der digitalen Plattform

Umsatz der digitalen Plattform erreicht 15,3 Millionen US-Dollar im Jahr 2023, was einem Wachstum von 22 % gegenüber dem Vorjahr entspricht.

Digitaler Service	Monatsabonnement	Jahresabonnenten
Digitale XPOZ-Plattform	$19.99	65,000

Verkauf von Ausrüstung und Waren

Generierte Ausrüstung und Einzelhandelswaren 22,6 Millionen US-Dollar im Jahr 2023.

• Durchschnittlicher Geräteverkauf pro Studio: 12.500 $
• Gewinnmarge bei Waren: 40-45 %

Markenerweiterung und Lizenzgebührenzahlungen

Lizenzgebühren trugen dazu bei 19,7 Millionen US-Dollar zum Gesamtumsatz im Jahr 2023.

Erweiterungsmetrik	Wert 2023
Neue Studioeröffnungen	315
Lizenzgebühr	4-6 % des Studioumsatzes

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Xponential Fitness, Inc. (XPOF) over other options. It boils down to choice, quality, flexibility, and network scale, even as the company sharpens its focus.

Diverse, specialized fitness modalities (Pilates, barre, stretching) under one umbrella.

Xponential Fitness, Inc. curates a family of boutique health and wellness brands. As of September 30, 2025, the company focuses on 5 leading brands after recent divestitures, down from a high of eleven concepts at one point. This portfolio gives members access to specialized workouts like Pilates, barre, stretching, strength training, and yoga. For example, Club Pilates ranked #1 in Fitness: Pilates and StretchLab ranked #1 in Assisted Stretching in the 2025 Franchise 500®.

High-quality, personalized, and instructor-led boutique studio experiences.

The value here is the premium, focused instruction you get at each studio. The North America quarterly run-rate average unit volume (AUV) for the core business in Q3 2025 was $668,000, showing a 2% year-over-year growth. Total members across the platform reached 796,000 as of September 30, 2025, marking a 7% increase from the prior year.

Flexible access via the XPASS multi-brand membership option.

XPASS is the single subscription designed to unlock variety across the network. While specific XPASS plan numbers aren't current for late 2025, the underlying network it accesses is large and growing. The system-wide sales in North America for the core business hit $432.2 million in Q3 2025, a 10% increase year-over-year. This flexibility lets you move between brands like Pure Barre and YogaSix with one digital subscription.

Medically guided wellness solutions through the Lindora metabolic health brand.

This offering represented a foray into medically supervised weight loss and wellness. Xponential Fitness, Inc. completed the divestiture of the Lindora business to Next Health Management Group on September 19, 2025, to focus capital on core fitness modalities. By the end of 2024, Lindora had 30 clinics in operation. This brand was initially acquired in January 2024 for $9.5 million.

Convenience of a large, growing network of studios across 30+ countries.

The sheer footprint provides convenience and brand familiarity globally. As of September 30, 2025, Xponential Fitness, Inc. had 3,000+ studios open, with 5,300+ licenses awarded across 49 U.S. states and agreements in 31 additional countries. The company opened 78 gross new studios in Q3 2025 alone. This scale is a major draw for franchisees and members alike.

Here's a quick look at the core operational scale as of the end of Q3 2025:

Metric	Value (As of September 30, 2025)	Comparison to Prior Year
Total Members	796,000	Up 7%
North America System-wide Sales	$432.2 million	Increased 10%
North America Quarterly AUV (run rate)	$668,000	Grew 2%
Reported Revenue (Q3 2025)	$78.8 million	Decreased 2%
Adjusted EBITDA (Q3 2025)	$33.5 million	Up from $30.8 million

The core offering is supported by these numbers, showing growth in members and system sales even as reported revenue dipped slightly in Q3 2025. The company posted an adjusted net income of $19.3 million for the third quarter of 2025.

The value proposition is also supported by the continued brand recognition:

• Club Pilates: Ranked #133 on Entrepreneur's 2025 Franchise 500®.
• Pure Barre: Ranked #375 on Entrepreneur's 2025 Franchise 500®.
• YogaSix: Ranked #496 on Entrepreneur's 2025 Franchise 500®.

Finance: review capital allocation plan for Q4 2025 by end of month.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Customer Relationships

You're looking at how Xponential Fitness, Inc. keeps its members engaged and its franchisees supported in a competitive market as of late 2025. The relationship strategy here is multi-layered, balancing corporate oversight with local, high-touch community building, and digital automation.

Dedicated support from corporate field operations to enhance franchisee effectiveness.

Honestly, the health of Xponential Fitness, Inc. depends on the success of its operators, so corporate support is key. You saw them reorganize resources and launch a new field operations function back in Q1 2025, staffing it with 12 field managers to directly improve franchisee effectiveness. This hands-on approach is meant to counteract operational challenges seen in some brands, like the 4% annualized studio closure rate in Q3 2025, which is up from the 1.5% rate seen in Q1 2025. The goal is to get those mature locations-studios open over 36 months-back to growth, as they were flat at 0% same-store sales in Q3 2025.

Community-driven, high-touch relationships fostered by studio instructors.

The core value is delivered person-to-person. As of September 30, 2025, the network supported 3,000+ open studios globally, serving 796,000 total members, which was a 7% increase year-over-year. That's a massive community base relying on highly qualified instructors. The North America system-wide sales hit $432.2 million in Q3 2025, showing that while same-store sales dipped 1% for the quarter, the sheer volume of members and new locations is still driving top-line activity.

Here are the key operational metrics underpinning that community scale:

Metric (As of Q3 2025 End)	Value	Year-over-Year Change
Total Global Members	796,000	+7%
North America System-Wide Sales (Q3 2025)	$432.2 million	+10%
Global Open Studios	3,066	+8%
North America Quarterly AUV (Run Rate)	$668,000	+2%

Automated digital engagement via the XPLUS on-demand content platform.

You can't run a modern fitness platform without digital support. Management continues to emphasize investment in digital marketing and class content updates to enhance member engagement, which is smart given the competitive landscape. Revenue from 'Other services,' which includes the XPASS and XPLUS platforms, was $5.9 million in Q3 2025. While this was down 6% year-over-year, the focus remains on using this digital layer to supplement in-studio visits and provide value outside of the physical location.

The digital strategy supports the overall ecosystem:

• Investment in digital marketing continues.
• Focus on class content updates for engagement.
• XPLUS provides on-demand access.
• Franchise marketing fund revenue was $8.8 million (up 3% YOY).

Referral programs and loyalty incentives to drive membership growth.

While specific dollar amounts for referral programs aren't public, the results of driving member acquisition are clear in the overall numbers. About 90% of the North America system-wide sales growth in Q3 came from actively paying members, with the rest from pricing and mix shifts. This suggests that retention and referral mechanisms are working to keep the member base active, even as the North America same-store sales metric showed a 1% decline.

Personalized fitness journeys tailored to diverse demographics (Millennials to Baby Boomers).

The diversification across Xponential Fitness, Inc.'s portfolio-spanning Pilates, barre, stretching, strength training, and yoga-is the mechanism for tailoring journeys. The company operates in 49 U.S. states and 30 additional countries through franchise and master franchise agreements. This broad modality mix allows studios to capture different consumer preferences across the age spectrum, from younger demographics seeking high-intensity training to older groups focused on flexibility and low-impact strength. The North America quarterly run-rate Average Unit Volume (AUV) of $668,000 shows that the high-value proposition of these specialized experiences is holding up.

Finance: draft the Q4 2025 cash flow projection incorporating the Q3 Adjusted EBITDA of $33.5 million by next Wednesday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Channels

You're looking at how Xponential Fitness, Inc. gets its value proposition-the boutique fitness experience-into the hands of members and how it expands its footprint. The channels are a mix of boots-on-the-ground real estate and digital delivery, all heavily reliant on the franchise structure.

The primary channel for physical access remains the studio network. As of late 2025, the company is operating a network that exceeds the 3,300 open globally mark you mentioned, though the latest reported figure as of the end of the third quarter of 2025 was 3,066 global studios. This physical presence is supported by a massive pipeline of future locations, with over 5,300 global licenses awarded as of September 30, 2025. The expansion strategy uses both direct franchisee sales and master franchise agreements to penetrate new territories effectively.

Here's a quick look at the scale of the physical and licensing channels as reported for Q3 2025:

Metric	Value (as of Q3 2025)	Context
Global Studios Open	3,066	Represents an 8% year-over-year increase.
Global Licenses Awarded	5,318+	Up 3% from the previous year.
North America System-Wide Sales	$432.2 million	For the third quarter, up 10% year-over-year.
North America Quarterly AUV (Run Rate)	$668,000	Grew 2% year-over-year.

Recruiting and onboarding new franchisees is handled by a dedicated franchise sales team. To improve the speed of studio openings and ensure franchisee quality, Xponential Fitness implemented a new license sales team structure in mid-2025. Furthermore, the company took direct action to support the existing network, deploying 40 new staffers to assist struggling franchisees and improve studio-level operations. The channel for license sales was streamlined; Franchise Disclosure Document (FDD) updates finalized in the first quarter of 2025 enabled license sales in 36 states without registration delays.

The digital channel, primarily through the XPLUS platform for on-demand and live-streamed classes, is integrated but currently shows a different financial profile. Other service revenue, which bundles XPASS and XPLUS sales, was reported at $6.4 million in the first quarter of 2025. That figure represented a 19% year-over-year decrease, largely due to a strategic shift away from company-owned studio revenue streams. It's clear the digital component serves more as a value-add or supplementary channel rather than the primary revenue driver compared to the franchise royalty stream.

Global market penetration is heavily channeled through International Master Franchise agreements. Xponential Fitness has established these agreements across 30 additional countries outside the U.S. and Puerto Rico. The strategy for international growth is selective, focusing on qualified master franchisees. For example, master franchise partnerships are already active in key markets like Spain, Portugal, and Japan, anchoring the global expansion effort.

Corporate and local social media marketing drives awareness and supports the franchise sales channel. The company's overall marketing fund revenue, which is collected from franchisees, was $9.5 million in the second quarter of 2025, up 13% year-over-year, reflecting the growth in system-wide sales from the expanding studio base. This fund supports the marketing efforts that ultimately drive leads to the franchise sales team and customers to the studios.

• Franchise agreements cover 49 U.S. states and 30 additional countries.
• The company is actively cleaning up its franchise network, requiring inactive license holders to either open, sell, or exit their agreements.
• The focus for 2025 net new openings was guided to be between 170 to 190 globally.

Finance: finalize the Q4 2025 cash flow projection model by Wednesday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Customer Segments

You're looking at the core groups Xponential Fitness, Inc. (XPOF) serves as of late 2025. This isn't just about selling gym memberships; it's about serving distinct needs across a platform of specialized brands. The company operates a diversified platform of six brands: Club Pilates, StretchLab, YogaSix, Pure Barre, BFT, and Lindora.

Individual fitness consumers seeking specialized, low-impact workouts (e.g., Pilates, stretching)

This segment is heavily served by the largest brands in the portfolio, Club Pilates and StretchLab. Club Pilates is noted as the largest Pilates brand in the United States. These consumers value low-impact, structured movement. The overall consumer base shows sustained interest, with total membership reaching 796,000 members as of the third quarter of 2025, marking a 7% increase year-over-year.

• Club Pilates ranked #1 in the Fitness: Pilates category on Entrepreneur's 2025 Franchise 500 list.
• StretchLab ranked #1 in the Assisted Stretching category on Entrepreneur's 2025 Franchise 500 list.

Health-conscious individuals interested in holistic wellness and metabolic health (Lindora)

The Lindora brand specifically targets this group, offering medically guided wellness and metabolic health solutions. While specific membership numbers for this segment aren't broken out, its inclusion shows Xponential Fitness, Inc. is capturing consumers focused on health outcomes beyond just exercise.

Franchise owners and multi-unit operators seeking a proven, scalable business model

This is arguably the most critical segment for Xponential Fitness, Inc.'s revenue model. Franchisees are buying into established systems. As of September 30, 2025, the company had 3,066 global studios open, an 8% year-over-year increase, and 5,318 global licenses awarded, up 3% from the prior year. The North American Run-Rate Average Unit Volume (AUV) stood at $668,000 in Q3 2025.

Here are some key operational metrics relevant to the franchisee base:

Metric	Value (as of Q3 2025)	Context
North America System-wide Sales	$432.2 million	Represents 10% year-over-year increase.
North America Run-Rate AUV	$668,000	Modest 2% growth year-over-year.
Total Global Studios Open	3,066+	Represents an 8% year-over-year increase.
Total Global Licenses Awarded	5,300+	Up 3% from the previous year.

Community-oriented consumers preferring structured, group-class environments

Brands like YogaSix, Pure Barre, and BFT cater to consumers looking for a strong group dynamic and structured class format. Pure Barre ranked #1 in the Fitness: Barre category on the 2025 Franchise 500 list. These core brands, which historically included cycling, accounted for 95% of North American system-wide sales and 94% of open studios in North America as of Q1 2025.

• BFT (Body Fit Training) has expanded its franchise agreements into the UK and signed a master franchisor for Scandinavia.
• YogaSix ranked #496 on Entrepreneur's 2025 Franchise 500 list.

International partners looking to license established US boutique fitness brands

Xponential Fitness, Inc. actively targets international expansion through master franchise agreements. The company has franchise, master franchise, and international expansion agreements in 49 U.S. states, Puerto Rico, and 30 additional countries as of its Q3 2025 announcements. Master franchise partnerships are active in markets like Spain, Portugal, and Japan. This international segment is led by the President, International, Bob Kaufman.

If you're assessing the international pipeline, remember that the company is looking to replicate successful strategies globally. Finance: draft 13-week cash view by Friday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the Xponential Fitness, Inc. machine, which leans heavily on its franchise model to keep fixed costs manageable relative to revenue generation. The structure shows a clear split between corporate infrastructure costs and variable costs tied to franchise support and growth.

The company's cost base includes significant fixed costs related to its corporate overhead and the infrastructure built to support its growing franchise network. This is the engine room that keeps the whole system running, regardless of immediate studio sales volume. The presentation materials suggest an asset-light model with minimal incremental fixed Selling, General, and Administrative (SG&A) headcount growth, which is a key structural advantage for scaling.

Selling, General, and Administrative (SG&A) expenses have been a notable area of cost pressure, especially when factoring in non-recurring items like legal matters. For the first quarter of 2025, SG&A expenses were reported at $45.55 million, representing a 24.4% increase year-over-year, partly driven by legal judgment and settlements. However, by the third quarter of 2025, SG&A had dropped significantly to $24.7 million, down 47% year-over-year, attributed to lower legal expenses from insurance reimbursement and reduced restructuring charges. For the full year 2025 outlook, total SG&A was expected to range between $130 million to $140 million.

Marketing and advertising spend is a structured cost, often managed through the Marketing Fund, which is tied to system-wide sales. For the third quarter of 2025, Marketing Fund expenses were $9 million, an increase of 40% compared to the prior year period, supported by higher system-wide sales and associated marketing fund revenue contributions. You'll recall the announcement regarding a major Club Pilates campaign in late 2025, which falls under this category of growth-focused expenditure.

Restructuring charges have been a factor as Xponential Fitness, Inc. executes its strategy of exiting company-owned transition studios. While the specific annualized savings target of $13.5 million to $15.5 million wasn't explicitly confirmed in the latest filings, actual charges have been recorded. For instance, adjusted net loss in Q1 2025 excluded $0.6 million in restructuring and related charges, and Q3 2025 saw a decrease in SG&A due to lower restructuring charges from lease liability settlements.

Financing costs are a direct result of the capital structure. As of September 30, 2025, the total long-term debt stood at $376.4 million. The anticipated interest expense for the full year 2025 was estimated to be approximately $49 million.

Here's a quick look at some of the key cost and balance sheet figures from the recent reporting periods:

Cost/Balance Item	Period/Date	Amount
SG&A Expenses	Q1 2025	$45.55 million
SG&A Expenses	Q3 2025	$24.7 million
Total Long-Term Debt	As of Q3 2025 (Sep 30, 2025)	$376.4 million
Anticipated Full Year Interest Expense	2025 Estimate	Approximately $49 million
Marketing Fund Expenses	Q3 2025	$9 million
Restructuring Charges (Excluded from Adjusted Net Loss)	Q1 2025	$0.6 million

The cost structure is being actively managed through strategic shifts, such as outsourcing non-core segments, which allows for resource reallocation toward higher-margin areas.

• Franchise royalty fees are noted as having a 100% margin component.
• Franchise Sale involves Low Incremental SG&A, leading to nearly 100% EBITDA contribution.
• The company aims for high recurring revenue, which is 75% to 80% of total revenue as of Q1 2025.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Xponential Fitness, Inc. (XPOF), which, as of late 2025, is clearly pivoting toward high-margin, recurring income. The business model is designed to generate cash flow from multiple points in the franchise lifecycle, but the emphasis is shifting.

Franchise Royalty Fees

This is the bedrock of Xponential Fitness, Inc.'s financial stability now. Franchise Royalty Fees represent a recurring percentage charged to franchisees based on their studio sales. The typical royalty rate embedded in the franchise agreement is set at 7% of the gross sales of each location operated by a franchisee. Royalties are billed monthly as franchisee sales occur. This recurring stream is what gives the company its scalable, high-margin profile, which is why the segment is so heavily weighted in the current structure.

Franchise Revenue

Franchise Revenue captures the upfront cash infusion from new partners, which includes both initial franchise fees and area development fees. For the third quarter of 2025, this segment was the star performer, hitting $51.9 million. This figure represented 65.8% of the total reported revenue of $78.8 million for that quarter. To give you a sense of the initial fees, the initial franchise fee can range from $60,000 for a single studio up to $350,000 for a ten-studio area development agreement. These upfront payments are recognized over the franchise life, which the company has historically determined to be ten years.

Here's a look at the Q3 2025 revenue composition, showing the dominance of the franchise model:

Revenue Stream Component	Q3 2025 Amount (Millions USD)	Percentage of Total Revenue (Q3 2025)
Franchise Revenue (Royalties & Fees)	$51.9	65.8%
Equipment Revenue	$7.5	9.5%
Merchandise Revenue	Data Not Isolated for Q3 2025	6.1% (Q3 2025 Segment Share)
Total Reported Revenue	$78.8	100%

Equipment Sales

Revenue from Equipment Sales comes from the initial equipment packages required for new studio build-outs. This stream has seen a significant contraction, reflecting a slowdown in new studio installations. In Q3 2025, equipment revenue dropped sharply to $7.5 million, marking a 49% decrease compared to the same period last year. This segment accounted for 9.5% of the total revenue in Q3 2025.

Merchandise Sales

This stream involves revenue generated from branded apparel and accessories sold through the network. While the specific Q3 2025 figure isn't broken out separately from the total revenue decline, we know this category represented about 6.1% of revenue in that quarter. For context, Merchandise Revenue in Q1 2025 was reported at $6.26 million. This revenue stream, along with equipment sales, contributed to the overall 2% year-over-year decrease in total reported revenue for Q3 2025.

Digital Subscription Fees

Xponential Fitness, Inc. generates revenue through its on-demand platform, XPLUS, which offers digital access to workouts. This stream is intended to supplement in-studio attendance and provide recurring digital revenue from members. While the company actively promotes the platform as part of its offering, the specific financial contribution of Digital Subscription Fees to the Q3 2025 revenue total was not explicitly itemized in the latest public disclosures.

You should also note the Marketing Fund Revenue, which is a separate, mandatory contribution from franchisees that helps fund national marketing efforts. This stream was $9.27 million in Q1 2025 and contributed to the overall growth in franchise-related revenue in Q3 2025.

• Franchise Royalty Rate: Typically 7% of gross sales.
• Q3 2025 Franchise Revenue: $51.9 million.
• Q3 2025 Equipment Revenue: $7.5 million.
• Q3 2025 System-wide Sales (North America): $432.2 million.
• Total Q3 2025 Members: 796,000.

Finance: draft 13-week cash view by Friday.