Xponential Fitness, Inc. (XPOF): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de la franchise de fitness, Xponential Fitness, Inc. (XPOF) émerge comme une puissance révolutionnaire, transformant la façon dont les Américains éprouvent des environnements d'entraînement spécialisés. En organisant stratégiquement un portefeuille diversifié de marques de fitness comme Club Pilates, CycleBar et Row House, la société a conçu ingénieusement un modèle commercial évolutif qui permet aux entrepreneurs tout en offrant des expériences de fitness spécialisées de haute qualité aux consommateurs soucieux de la santé à travers des paysages urbains et suburbains de haute qualité aux consommateurs soucieux de la santé à travers des paysages urbains et suburbains . Cette exploration complète de la toile du modèle commercial de XPOF dévoilera les stratégies complexes qui ont propulsé cette entreprise innovante pour devenir une force révolutionnaire dans l'industrie du fitness, offrant des informations sans précédent sur leur approche unique du franchisage, des plateformes numériques et de l'engagement des clients.

Xponential Fitness, Inc. (XPOF) - Modèle commercial: partenariats clés

Franchisés

Depuis le quatrième trimestre 2023, Xponential Fitness exploite 2 217 studios au total sur 8 marques. La composition de la franchise comprend:

Marque	Total des studios	Studios franchisés
Club Pilates	704	684
Barre pure	548	528
Maison en rangée	156	146
Akt	72	62

Fabricants d'équipements de fitness

Les fournisseurs de partenariat clés de l'équipement comprennent:

• Corps équilibré (équipement pilates)
• Concept2 (Row House Rowing Machines)
• Équipement de fitness commercial précortif

Partenariats immobiliers

L'empreinte immobilier comprend:

Catégorie	Nombre
Total des emplacements en studio	2,217
Pays en présence	15
États américains avec des studios	44

Fournisseurs de marketing et de technologie

La technologie stratégique et les partenariats marketing comprennent:

• MindBody (logiciel de réservation)
• Plateforme d'intégration de classe ClassPass
• Google Workspace
• Salesforce CRM

Ambassadeurs de célébrités et de marque

Partenariats d'influenceur de fitness notables:

• Anna Kaiser (fondatrice d'Akt)
• Sébastien Lagree (méthode de fitness lagree)

Xponential Fitness, Inc. (XPOF) - Modèle d'entreprise: Activités clés

Développement et élargissement du portefeuille de marques de fitness

Depuis le quatrième trimestre 2023, Xponential Fitness exploite 8 marques de fitness:

• Club Pilates
• Barre de cycle
• Maison en rangée
• Brouette
• Barre pure
• Akt
• Yogasix
• Gronder

Marque	Total des emplacements	Lieux nationaux	Lieux internationaux
Club Pilates	730	680	50
Barre de cycle	280	260	20

Ventes et soutien de franchise

Revenu total de franchise en 2023: 64,8 millions de dollars

Métriques de développement de franchise:

• Nouveaux accords de franchise signés en 2023: 245
• Frais de franchise initiaux moyens: 45 000 $
• Taille de l'équipe de soutien à la franchise: 85 employés

Marketing de marque et gestion de plate-forme numérique

Statistiques de la plate-forme numérique:

• Téléchargements totaux d'applications mobiles: 750 000
• Abonnés des médias sociaux à travers les marques: 3,2 millions
• Budget de marketing numérique pour 2024: 12,3 millions de dollars

Création de contenu de la classe de fitness

Type de contenu	Production annuelle	Durée moyenne
Cours en direct	45,000	45 minutes
Cours à la demande	5,000	30 minutes

Stratégies de licence et de développement de la marque

Revenus de licence en 2023: 8,2 millions de dollars

• Pays d'expansion internationale: 12
• Nouveaux accords de licence en 2023: 22
• Taux de croissance des revenus de licence de marque: 18,5%

Xponential Fitness, Inc. (XPOF) - Modèle commercial: Ressources clés

Portfolio de marque de fitness diversifié

Xponential Fitness possède et exploite 9 marques de fitness Boutique à partir de 2023:

• Maison en rangée
• Club Pilates
• Barre de cycle
• Barre pure
• Étirement
• Transfert de rues
• Yogasix
• Gronder
• Akt

Marque	Nombre d'emplacements	Type de franchise
Club Pilates	765	Franchisé
Barre pure	608	Franchisé
Barre de cycle	276	Franchisé

Plateforme de fitness numérique propriétaire

Caractéristiques de la plate-forme numérique:

• Streaming de classe en ligne
• Contenu à la demande
• Options d'adhésion numérique

Systèmes de support de franchise

Infrastructure de soutien à la franchise:

• Programmes de formation complète
• Soutien marketing
• Infrastructure technologique
• Guidage opérationnel

Équipe de direction

Exécutif	Position	Années en entreprise
Anthony Geisler	PDG	10+
John Meloun	Directeur financier	5+

Propriété intellectuelle

Marques totales enregistrées: 9 marques de fitness

Concepts totaux franchisables: 9 méthodologies de fitness uniques

Xponential Fitness, Inc. (XPOF) - Modèle d'entreprise: propositions de valeur

Écosystème complet de la marque de fitness

Xponential Fitness exploite 11 marques de fitness Boutique au Q4 2023, notamment:

Marque	Catégorie de fitness	Nombre total de studios
Club Pilates	Pilates	716
Barre pure	Barre	554
Barre de cycle	Vélo	269
Maison en rangée	Aviron	135

Modèle commercial de franchise évolutive

Métriques financières démontrant l'évolutivité:

• Revenu total à l'échelle du système: 319,1 millions de dollars en 2022
• Revenus de franchise: 47,3 millions de dollars en 2022
• Frais de franchise initiaux moyens: 49 500 $
• Investissement total moyen par studio: 250 000 $ - 500 000 $

Expériences de fitness spécialisées de haute qualité

Métriques de performance du studio:

Métrique	Valeur
Revenus d'adhésion mensuels moyens par studio	$22,500
Membres mensuels moyens par studio	350-450

Options d'entraînement pratiques et accessibles

Statistiques de l'engagement numérique:

• Utilisateurs d'applications numériques: plus de 250 000
• Offres de cours en ligne: 30+ classes à travers les marques
• Croissance des revenus numériques: 45% en glissement annuel

Instruction de fitness cohérente et professionnelle

Métriques de formation des instructeurs:

Aspect de la formation	Détails
Heures de certification moyens de l'instructeur	Plus de 50 heures
Investissement annuel de formation des instructeurs	2,5 millions de dollars

Xponential Fitness, Inc. (XPOF) - Modèle d'entreprise: relations avec les clients

Expériences d'adhésion à la condition physique personnalisées

Depuis le quatrième trimestre 2023, Xponential Fitness a rapporté 2 316 studios au total sur 7 marques de fitness. La société propose des options d'adhésion à plusieurs niveaux avec 183 000 membres actifs.

Type d'adhésion	Coût mensuel	Caractéristiques
Abonnement de base	$79-$149	4-8 classes par mois
Abonnement premium	$149-$249	Cours illimités, réservation prioritaire

Engagement de la plate-forme numérique

La plate-forme numérique Xponential Fitness a généré 18,6 millions de dollars de revenus en 2022, ce qui représente une augmentation de 31% d'une année à l'autre.

• Application mobile avec plus de 500 000 téléchargements
• Bibliothèque de classe à la demande avec plus de 3 000 vidéos d'entraînement
• Taux de participation de la classe virtuelle: 22% du total des membres

Cours de fitness axés sur la communauté

La société opère sur 7 marques de fitness distinctes avec 2 316 studios au total au quatrième trimestre 2023.

Marque	Type de classe	Taille moyenne des classes
Barre pure	Fitness de la barre	12-15 participants
Barre de cycle	Cyclisme intérieur	20-25 participants

Support client et communication en cours

Les canaux de support client comprennent:

• Service client numérique 24/7
• Temps de réponse de l'assistance par e-mail: 24 heures
• Engagement des médias sociaux sur 5 plateformes primaires

Programmes de fidélité et de rétention

Mesures de rétention pour 2022:

Métrique	Pourcentage
Rétention mensuelle des membres	78%
Taux de renouvellement des membres annuels	65%

Les fonctionnalités du programme de fidélité comprennent des crédits de référence, des récompenses d'étape et des événements de membres exclusifs.

Xponential Fitness, Inc. (XPOF) - Modèle commercial: canaux

Studios de remise en forme physique

Depuis le quatrième trimestre 2023, Xponential Fitness exploite 2 321 studios au total sur 7 marques de fitness Boutique. Déchange de franchise:

Marque	Nombre de studios
Barre pure	608
Club Pilates	770
Barre de cycle	276
Maison en rangée	159
Akt	68
Étirement	340
Yogasix	100

Plateforme de fitness numérique en ligne

Revenus numériques pour 2023: 31,4 millions de dollars, ce qui représente 5,7% du total des revenus de l'entreprise.

Application mobile

• Disponible sur les 7 marques de fitness
• Plus de 500 000 téléchargements totaux d'applications mobiles
• Utilisateurs actifs mensuels moyens: 127 000

Marketing des médias sociaux

Plate-forme	Nombre de suiveurs
Instagram	1,2 million
Facebook	650,000
Tiktok	350,000

Sites Web de recrutement de franchise

Les sites Web de développement de franchise génèrent chaque année environ 3 200 demandes de demandes de franchise, avec un taux de conversion de 2,5% en accords de franchise signés.

Xponential Fitness, Inc. (XPOF) - Modèle d'entreprise: segments de clientèle

Passionnés de fitness

Depuis le quatrième trimestre 2023, Xponential Fitness dessert environ 1,2 million de membres actifs dans ses marques de fitness. La société exploite 2 303 studios au total avec 1 938 emplacements franchisés.

Type de client	Pourcentage	Dépenses mensuelles moyennes
Antariens de fitness réguliers	48%	129 $ par mois
Participants de fitness dédiés	32%	175 $ par mois

Personnes soucieuses de la santé

Les études de marché indiquent que 65% des clients Xponential Fitness priorisent le bien-être et les stratégies de santé préventive.

• Tranche d'âge moyenne: 25 à 42 ans
• Revenu médian des ménages: 85 600 $
• Motivation principale: approche du bien-être holistique

Groupes d'âge 20 à 45 ans

Déchange démographique de base pour les segments de clients Xponential Fitness:

Groupe d'âge	Pourcentage d'adhésion
20-29 ans	37%
30-39 ans	42%
40-45 ans	21%

Populations urbaines et suburbaines

Distribution géographique des studios de fitness xponentiels à partir de 2023:

• Zones urbaines: 62% du total des emplacements
• Zones suburbaines: 38% du total des emplacements
• Concentration la plus élevée: Californie, Texas, Floride

Participants au bien-être des entreprises

Statistiques du programme de bien-être d'entreprise pour 2023:

Métrique de partenariat d'entreprise	Valeur
Nombre de partenariats d'entreprise	287
Employés moyens par partenariat	1,200
Revenus annuels des programmes d'entreprise	14,3 millions de dollars

Xponential Fitness, Inc. (XPOF) - Modèle d'entreprise: Structure des coûts

Soutien en franchise et frais de formation

Au quatrième trimestre 2023, Xponential Fitness a déclaré des dépenses liées à la franchise de 13,4 millions de dollars. Ces coûts comprennent:

• Programmes initiaux de formation sur la franchise
• Soutien opérationnel continu
• Ressources de développement de franchise

Catégorie de dépenses	Coût annuel (2023)
Programmes de formation de franchise	4,2 millions de dollars
Infrastructure de soutien à la franchise	9,2 millions de dollars

Coûts de marketing et de développement de la marque

Les dépenses de marketing pour Xponential Fitness en 2023 ont totalisé 22,1 millions de dollars, englobant:

• Campagnes de marketing numérique
• Stratégies de positionnement de la marque
• Initiatives publicitaires nationales

Canal de marketing	Pourcentage d'allocation	Coût
Marketing numérique	45%	9,9 millions de dollars
Publicité traditionnelle	35%	7,7 millions de dollars
Développement	20%	4,5 millions de dollars

Technologie et maintenance des plateformes numériques

Les coûts d'infrastructure technologique pour 2023 étaient de 8,6 millions de dollars, notamment:

• Développement de plate-forme numérique
• Maintenance des logiciels
• Innovation technologique

Coûts opérationnels immobiliers et studio

Les dépenses opérationnelles en studio en 2023 ont atteint 67,3 millions de dollars, en panne comme suit:

Composant coût	Dépenses annuelles
Dépenses de location et de location	42,1 millions de dollars
Entretien de l'équipement de studio	15,2 millions de dollars
Services publics et frais généraux opérationnels	10,0 millions de dollars

Administration des entreprises

Les frais administratifs des entreprises pour 2023 ont totalisé 16,5 millions de dollars, notamment:

• Rémunération des dirigeants
• Infrastructure d'entreprise
• Systèmes de soutien administratif

Catégorie de coût administratif	Dépenses annuelles
Rémunération des dirigeants	6,8 millions de dollars
Infrastructure d'entreprise	5,3 millions de dollars
Systèmes administratifs	4,4 millions de dollars

Xponential Fitness, Inc. (XPOF) - Modèle commercial: Strots de revenus

Frais de licence de franchise

Au quatrième trimestre 2023, Xponential Fitness a déclaré 19,7 millions de dollars en redevance de franchise et autres frais. La société exploite 2 217 studios au total sur 7 marques de fitness de Boutique.

Marque	Total des studios	Gamme de frais de licence
Club Pilates	708	$35,000 - $55,000
Barre pure	554	$30,000 - $45,000
Maison en rangée	154	$40,000 - $60,000

Revenus d'adhésion récurrents

En 2023, Xponential Fitness a généré 254,2 millions de dollars Dans le total des revenus, avec des contributions importantes des frais d'adhésion récurrents.

• Taux d'adhésion mensuel moyen: 129 $ - 179 $
• Base totale des membres: environ 1,2 million de membres
• Revenus récurrents annuels des membres: 180 millions de dollars estimés

Revenu d'abonnement à plateforme numérique

Les revenus de la plate-forme numérique atteignent 15,3 millions de dollars en 2023, représentant une croissance de 22% en glissement annuel.

Service numérique	Abonnement mensuel	Abonnés annuels
Plateforme numérique XPOZ	$19.99	65,000

Ventes d'équipement et de marchandises

Marchandise d'équipement et de vente au détail 22,6 millions de dollars en 2023.

• Vente moyenne d'équipement par studio: 12 500 $
• Marge bénéficiaire des marchandises: 40-45%

Expansion de la marque et paiements de redevances

Les paiements de redevances ont apporté 19,7 millions de dollars au total des revenus en 2023.

Métrique d'expansion	Valeur 2023
Ouvertures de nouveaux studio	315
Taux de redevance	4 à 6% des revenus de studio

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Xponential Fitness, Inc. (XPOF) over other options. It boils down to choice, quality, flexibility, and network scale, even as the company sharpens its focus.

Diverse, specialized fitness modalities (Pilates, barre, stretching) under one umbrella.

Xponential Fitness, Inc. curates a family of boutique health and wellness brands. As of September 30, 2025, the company focuses on 5 leading brands after recent divestitures, down from a high of eleven concepts at one point. This portfolio gives members access to specialized workouts like Pilates, barre, stretching, strength training, and yoga. For example, Club Pilates ranked #1 in Fitness: Pilates and StretchLab ranked #1 in Assisted Stretching in the 2025 Franchise 500®.

High-quality, personalized, and instructor-led boutique studio experiences.

The value here is the premium, focused instruction you get at each studio. The North America quarterly run-rate average unit volume (AUV) for the core business in Q3 2025 was $668,000, showing a 2% year-over-year growth. Total members across the platform reached 796,000 as of September 30, 2025, marking a 7% increase from the prior year.

Flexible access via the XPASS multi-brand membership option.

XPASS is the single subscription designed to unlock variety across the network. While specific XPASS plan numbers aren't current for late 2025, the underlying network it accesses is large and growing. The system-wide sales in North America for the core business hit $432.2 million in Q3 2025, a 10% increase year-over-year. This flexibility lets you move between brands like Pure Barre and YogaSix with one digital subscription.

Medically guided wellness solutions through the Lindora metabolic health brand.

This offering represented a foray into medically supervised weight loss and wellness. Xponential Fitness, Inc. completed the divestiture of the Lindora business to Next Health Management Group on September 19, 2025, to focus capital on core fitness modalities. By the end of 2024, Lindora had 30 clinics in operation. This brand was initially acquired in January 2024 for $9.5 million.

Convenience of a large, growing network of studios across 30+ countries.

The sheer footprint provides convenience and brand familiarity globally. As of September 30, 2025, Xponential Fitness, Inc. had 3,000+ studios open, with 5,300+ licenses awarded across 49 U.S. states and agreements in 31 additional countries. The company opened 78 gross new studios in Q3 2025 alone. This scale is a major draw for franchisees and members alike.

Here's a quick look at the core operational scale as of the end of Q3 2025:

Metric	Value (As of September 30, 2025)	Comparison to Prior Year
Total Members	796,000	Up 7%
North America System-wide Sales	$432.2 million	Increased 10%
North America Quarterly AUV (run rate)	$668,000	Grew 2%
Reported Revenue (Q3 2025)	$78.8 million	Decreased 2%
Adjusted EBITDA (Q3 2025)	$33.5 million	Up from $30.8 million

The core offering is supported by these numbers, showing growth in members and system sales even as reported revenue dipped slightly in Q3 2025. The company posted an adjusted net income of $19.3 million for the third quarter of 2025.

The value proposition is also supported by the continued brand recognition:

• Club Pilates: Ranked #133 on Entrepreneur's 2025 Franchise 500®.
• Pure Barre: Ranked #375 on Entrepreneur's 2025 Franchise 500®.
• YogaSix: Ranked #496 on Entrepreneur's 2025 Franchise 500®.

Finance: review capital allocation plan for Q4 2025 by end of month.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Customer Relationships

You're looking at how Xponential Fitness, Inc. keeps its members engaged and its franchisees supported in a competitive market as of late 2025. The relationship strategy here is multi-layered, balancing corporate oversight with local, high-touch community building, and digital automation.

Dedicated support from corporate field operations to enhance franchisee effectiveness.

Honestly, the health of Xponential Fitness, Inc. depends on the success of its operators, so corporate support is key. You saw them reorganize resources and launch a new field operations function back in Q1 2025, staffing it with 12 field managers to directly improve franchisee effectiveness. This hands-on approach is meant to counteract operational challenges seen in some brands, like the 4% annualized studio closure rate in Q3 2025, which is up from the 1.5% rate seen in Q1 2025. The goal is to get those mature locations-studios open over 36 months-back to growth, as they were flat at 0% same-store sales in Q3 2025.

Community-driven, high-touch relationships fostered by studio instructors.

The core value is delivered person-to-person. As of September 30, 2025, the network supported 3,000+ open studios globally, serving 796,000 total members, which was a 7% increase year-over-year. That's a massive community base relying on highly qualified instructors. The North America system-wide sales hit $432.2 million in Q3 2025, showing that while same-store sales dipped 1% for the quarter, the sheer volume of members and new locations is still driving top-line activity.

Here are the key operational metrics underpinning that community scale:

Metric (As of Q3 2025 End)	Value	Year-over-Year Change
Total Global Members	796,000	+7%
North America System-Wide Sales (Q3 2025)	$432.2 million	+10%
Global Open Studios	3,066	+8%
North America Quarterly AUV (Run Rate)	$668,000	+2%

Automated digital engagement via the XPLUS on-demand content platform.

You can't run a modern fitness platform without digital support. Management continues to emphasize investment in digital marketing and class content updates to enhance member engagement, which is smart given the competitive landscape. Revenue from 'Other services,' which includes the XPASS and XPLUS platforms, was $5.9 million in Q3 2025. While this was down 6% year-over-year, the focus remains on using this digital layer to supplement in-studio visits and provide value outside of the physical location.

The digital strategy supports the overall ecosystem:

• Investment in digital marketing continues.
• Focus on class content updates for engagement.
• XPLUS provides on-demand access.
• Franchise marketing fund revenue was $8.8 million (up 3% YOY).

Referral programs and loyalty incentives to drive membership growth.

While specific dollar amounts for referral programs aren't public, the results of driving member acquisition are clear in the overall numbers. About 90% of the North America system-wide sales growth in Q3 came from actively paying members, with the rest from pricing and mix shifts. This suggests that retention and referral mechanisms are working to keep the member base active, even as the North America same-store sales metric showed a 1% decline.

Personalized fitness journeys tailored to diverse demographics (Millennials to Baby Boomers).

The diversification across Xponential Fitness, Inc.'s portfolio-spanning Pilates, barre, stretching, strength training, and yoga-is the mechanism for tailoring journeys. The company operates in 49 U.S. states and 30 additional countries through franchise and master franchise agreements. This broad modality mix allows studios to capture different consumer preferences across the age spectrum, from younger demographics seeking high-intensity training to older groups focused on flexibility and low-impact strength. The North America quarterly run-rate Average Unit Volume (AUV) of $668,000 shows that the high-value proposition of these specialized experiences is holding up.

Finance: draft the Q4 2025 cash flow projection incorporating the Q3 Adjusted EBITDA of $33.5 million by next Wednesday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Channels

You're looking at how Xponential Fitness, Inc. gets its value proposition-the boutique fitness experience-into the hands of members and how it expands its footprint. The channels are a mix of boots-on-the-ground real estate and digital delivery, all heavily reliant on the franchise structure.

The primary channel for physical access remains the studio network. As of late 2025, the company is operating a network that exceeds the 3,300 open globally mark you mentioned, though the latest reported figure as of the end of the third quarter of 2025 was 3,066 global studios. This physical presence is supported by a massive pipeline of future locations, with over 5,300 global licenses awarded as of September 30, 2025. The expansion strategy uses both direct franchisee sales and master franchise agreements to penetrate new territories effectively.

Here's a quick look at the scale of the physical and licensing channels as reported for Q3 2025:

Metric	Value (as of Q3 2025)	Context
Global Studios Open	3,066	Represents an 8% year-over-year increase.
Global Licenses Awarded	5,318+	Up 3% from the previous year.
North America System-Wide Sales	$432.2 million	For the third quarter, up 10% year-over-year.
North America Quarterly AUV (Run Rate)	$668,000	Grew 2% year-over-year.

Recruiting and onboarding new franchisees is handled by a dedicated franchise sales team. To improve the speed of studio openings and ensure franchisee quality, Xponential Fitness implemented a new license sales team structure in mid-2025. Furthermore, the company took direct action to support the existing network, deploying 40 new staffers to assist struggling franchisees and improve studio-level operations. The channel for license sales was streamlined; Franchise Disclosure Document (FDD) updates finalized in the first quarter of 2025 enabled license sales in 36 states without registration delays.

The digital channel, primarily through the XPLUS platform for on-demand and live-streamed classes, is integrated but currently shows a different financial profile. Other service revenue, which bundles XPASS and XPLUS sales, was reported at $6.4 million in the first quarter of 2025. That figure represented a 19% year-over-year decrease, largely due to a strategic shift away from company-owned studio revenue streams. It's clear the digital component serves more as a value-add or supplementary channel rather than the primary revenue driver compared to the franchise royalty stream.

Global market penetration is heavily channeled through International Master Franchise agreements. Xponential Fitness has established these agreements across 30 additional countries outside the U.S. and Puerto Rico. The strategy for international growth is selective, focusing on qualified master franchisees. For example, master franchise partnerships are already active in key markets like Spain, Portugal, and Japan, anchoring the global expansion effort.

Corporate and local social media marketing drives awareness and supports the franchise sales channel. The company's overall marketing fund revenue, which is collected from franchisees, was $9.5 million in the second quarter of 2025, up 13% year-over-year, reflecting the growth in system-wide sales from the expanding studio base. This fund supports the marketing efforts that ultimately drive leads to the franchise sales team and customers to the studios.

• Franchise agreements cover 49 U.S. states and 30 additional countries.
• The company is actively cleaning up its franchise network, requiring inactive license holders to either open, sell, or exit their agreements.
• The focus for 2025 net new openings was guided to be between 170 to 190 globally.

Finance: finalize the Q4 2025 cash flow projection model by Wednesday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Customer Segments

You're looking at the core groups Xponential Fitness, Inc. (XPOF) serves as of late 2025. This isn't just about selling gym memberships; it's about serving distinct needs across a platform of specialized brands. The company operates a diversified platform of six brands: Club Pilates, StretchLab, YogaSix, Pure Barre, BFT, and Lindora.

Individual fitness consumers seeking specialized, low-impact workouts (e.g., Pilates, stretching)

This segment is heavily served by the largest brands in the portfolio, Club Pilates and StretchLab. Club Pilates is noted as the largest Pilates brand in the United States. These consumers value low-impact, structured movement. The overall consumer base shows sustained interest, with total membership reaching 796,000 members as of the third quarter of 2025, marking a 7% increase year-over-year.

• Club Pilates ranked #1 in the Fitness: Pilates category on Entrepreneur's 2025 Franchise 500 list.
• StretchLab ranked #1 in the Assisted Stretching category on Entrepreneur's 2025 Franchise 500 list.

Health-conscious individuals interested in holistic wellness and metabolic health (Lindora)

The Lindora brand specifically targets this group, offering medically guided wellness and metabolic health solutions. While specific membership numbers for this segment aren't broken out, its inclusion shows Xponential Fitness, Inc. is capturing consumers focused on health outcomes beyond just exercise.

Franchise owners and multi-unit operators seeking a proven, scalable business model

This is arguably the most critical segment for Xponential Fitness, Inc.'s revenue model. Franchisees are buying into established systems. As of September 30, 2025, the company had 3,066 global studios open, an 8% year-over-year increase, and 5,318 global licenses awarded, up 3% from the prior year. The North American Run-Rate Average Unit Volume (AUV) stood at $668,000 in Q3 2025.

Here are some key operational metrics relevant to the franchisee base:

Metric	Value (as of Q3 2025)	Context
North America System-wide Sales	$432.2 million	Represents 10% year-over-year increase.
North America Run-Rate AUV	$668,000	Modest 2% growth year-over-year.
Total Global Studios Open	3,066+	Represents an 8% year-over-year increase.
Total Global Licenses Awarded	5,300+	Up 3% from the previous year.

Community-oriented consumers preferring structured, group-class environments

Brands like YogaSix, Pure Barre, and BFT cater to consumers looking for a strong group dynamic and structured class format. Pure Barre ranked #1 in the Fitness: Barre category on the 2025 Franchise 500 list. These core brands, which historically included cycling, accounted for 95% of North American system-wide sales and 94% of open studios in North America as of Q1 2025.

• BFT (Body Fit Training) has expanded its franchise agreements into the UK and signed a master franchisor for Scandinavia.
• YogaSix ranked #496 on Entrepreneur's 2025 Franchise 500 list.

International partners looking to license established US boutique fitness brands

Xponential Fitness, Inc. actively targets international expansion through master franchise agreements. The company has franchise, master franchise, and international expansion agreements in 49 U.S. states, Puerto Rico, and 30 additional countries as of its Q3 2025 announcements. Master franchise partnerships are active in markets like Spain, Portugal, and Japan. This international segment is led by the President, International, Bob Kaufman.

If you're assessing the international pipeline, remember that the company is looking to replicate successful strategies globally. Finance: draft 13-week cash view by Friday.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the Xponential Fitness, Inc. machine, which leans heavily on its franchise model to keep fixed costs manageable relative to revenue generation. The structure shows a clear split between corporate infrastructure costs and variable costs tied to franchise support and growth.

The company's cost base includes significant fixed costs related to its corporate overhead and the infrastructure built to support its growing franchise network. This is the engine room that keeps the whole system running, regardless of immediate studio sales volume. The presentation materials suggest an asset-light model with minimal incremental fixed Selling, General, and Administrative (SG&A) headcount growth, which is a key structural advantage for scaling.

Selling, General, and Administrative (SG&A) expenses have been a notable area of cost pressure, especially when factoring in non-recurring items like legal matters. For the first quarter of 2025, SG&A expenses were reported at $45.55 million, representing a 24.4% increase year-over-year, partly driven by legal judgment and settlements. However, by the third quarter of 2025, SG&A had dropped significantly to $24.7 million, down 47% year-over-year, attributed to lower legal expenses from insurance reimbursement and reduced restructuring charges. For the full year 2025 outlook, total SG&A was expected to range between $130 million to $140 million.

Marketing and advertising spend is a structured cost, often managed through the Marketing Fund, which is tied to system-wide sales. For the third quarter of 2025, Marketing Fund expenses were $9 million, an increase of 40% compared to the prior year period, supported by higher system-wide sales and associated marketing fund revenue contributions. You'll recall the announcement regarding a major Club Pilates campaign in late 2025, which falls under this category of growth-focused expenditure.

Restructuring charges have been a factor as Xponential Fitness, Inc. executes its strategy of exiting company-owned transition studios. While the specific annualized savings target of $13.5 million to $15.5 million wasn't explicitly confirmed in the latest filings, actual charges have been recorded. For instance, adjusted net loss in Q1 2025 excluded $0.6 million in restructuring and related charges, and Q3 2025 saw a decrease in SG&A due to lower restructuring charges from lease liability settlements.

Financing costs are a direct result of the capital structure. As of September 30, 2025, the total long-term debt stood at $376.4 million. The anticipated interest expense for the full year 2025 was estimated to be approximately $49 million.

Here's a quick look at some of the key cost and balance sheet figures from the recent reporting periods:

Cost/Balance Item	Period/Date	Amount
SG&A Expenses	Q1 2025	$45.55 million
SG&A Expenses	Q3 2025	$24.7 million
Total Long-Term Debt	As of Q3 2025 (Sep 30, 2025)	$376.4 million
Anticipated Full Year Interest Expense	2025 Estimate	Approximately $49 million
Marketing Fund Expenses	Q3 2025	$9 million
Restructuring Charges (Excluded from Adjusted Net Loss)	Q1 2025	$0.6 million

The cost structure is being actively managed through strategic shifts, such as outsourcing non-core segments, which allows for resource reallocation toward higher-margin areas.

• Franchise royalty fees are noted as having a 100% margin component.
• Franchise Sale involves Low Incremental SG&A, leading to nearly 100% EBITDA contribution.
• The company aims for high recurring revenue, which is 75% to 80% of total revenue as of Q1 2025.

Xponential Fitness, Inc. (XPOF) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Xponential Fitness, Inc. (XPOF), which, as of late 2025, is clearly pivoting toward high-margin, recurring income. The business model is designed to generate cash flow from multiple points in the franchise lifecycle, but the emphasis is shifting.

Franchise Royalty Fees

This is the bedrock of Xponential Fitness, Inc.'s financial stability now. Franchise Royalty Fees represent a recurring percentage charged to franchisees based on their studio sales. The typical royalty rate embedded in the franchise agreement is set at 7% of the gross sales of each location operated by a franchisee. Royalties are billed monthly as franchisee sales occur. This recurring stream is what gives the company its scalable, high-margin profile, which is why the segment is so heavily weighted in the current structure.

Franchise Revenue

Franchise Revenue captures the upfront cash infusion from new partners, which includes both initial franchise fees and area development fees. For the third quarter of 2025, this segment was the star performer, hitting $51.9 million. This figure represented 65.8% of the total reported revenue of $78.8 million for that quarter. To give you a sense of the initial fees, the initial franchise fee can range from $60,000 for a single studio up to $350,000 for a ten-studio area development agreement. These upfront payments are recognized over the franchise life, which the company has historically determined to be ten years.

Here's a look at the Q3 2025 revenue composition, showing the dominance of the franchise model:

Revenue Stream Component	Q3 2025 Amount (Millions USD)	Percentage of Total Revenue (Q3 2025)
Franchise Revenue (Royalties & Fees)	$51.9	65.8%
Equipment Revenue	$7.5	9.5%
Merchandise Revenue	Data Not Isolated for Q3 2025	6.1% (Q3 2025 Segment Share)
Total Reported Revenue	$78.8	100%

Equipment Sales

Revenue from Equipment Sales comes from the initial equipment packages required for new studio build-outs. This stream has seen a significant contraction, reflecting a slowdown in new studio installations. In Q3 2025, equipment revenue dropped sharply to $7.5 million, marking a 49% decrease compared to the same period last year. This segment accounted for 9.5% of the total revenue in Q3 2025.

Merchandise Sales

This stream involves revenue generated from branded apparel and accessories sold through the network. While the specific Q3 2025 figure isn't broken out separately from the total revenue decline, we know this category represented about 6.1% of revenue in that quarter. For context, Merchandise Revenue in Q1 2025 was reported at $6.26 million. This revenue stream, along with equipment sales, contributed to the overall 2% year-over-year decrease in total reported revenue for Q3 2025.

Digital Subscription Fees

Xponential Fitness, Inc. generates revenue through its on-demand platform, XPLUS, which offers digital access to workouts. This stream is intended to supplement in-studio attendance and provide recurring digital revenue from members. While the company actively promotes the platform as part of its offering, the specific financial contribution of Digital Subscription Fees to the Q3 2025 revenue total was not explicitly itemized in the latest public disclosures.

You should also note the Marketing Fund Revenue, which is a separate, mandatory contribution from franchisees that helps fund national marketing efforts. This stream was $9.27 million in Q1 2025 and contributed to the overall growth in franchise-related revenue in Q3 2025.

• Franchise Royalty Rate: Typically 7% of gross sales.
• Q3 2025 Franchise Revenue: $51.9 million.
• Q3 2025 Equipment Revenue: $7.5 million.
• Q3 2025 System-wide Sales (North America): $432.2 million.
• Total Q3 2025 Members: 796,000.

Finance: draft 13-week cash view by Friday.