Domo, Inc. (DOMO): Business Model Canvas [Dec-2025 Updated]

You're looking at Domo, Inc.'s game plan as of late 2025, and honestly, it's all about the pivot to a consumption-based, AI-first platform that promises a $6.93 return per dollar invested for customers. After pulling the numbers, we see they banked $317.0 million in total revenue for FY2025, driven by subscriptions, while sitting on a $403.6 million Subscription RPO (Revenue, Not Yet Recognized) that shows future commitment from their over 2,600 enterprise customers. This shift means the focus is squarely on enhancing the proprietary AI platform and managing the high cost of revenue from hosting, so let's break down exactly how this end-to-end data strategy is structured below.

Domo, Inc. (DOMO) - Canvas Business Model: Key Partnerships

You're looking at how Domo, Inc. builds its value by leaning heavily on its external relationships, which is critical for a platform that needs to connect everywhere. Honestly, the strength of their ecosystem is a major part of their story right now.

Cloud Data Warehouse providers like Snowflake and AWS

Domo, Inc. is deeply integrated with the major players in the cloud data warehouse (CDW) space. They specifically highlight an expanded collaboration with Snowflake, making Domo solutions available as a Connected App and a Managed App on the Snowflake Marketplace as of June 2025. Key to this is the general availability of Magic ETL Pushdown on Snowflake as of August 2025, allowing users to perform drag-and-drop data transformations while leveraging Snowflake's built-in security. Domo also supports a hybrid approach, allowing customers to keep data on-premises while querying and visualizing it using federated adapters supporting top cloud data warehouse engines. The adoption of their Cloud Amplifier feature, which integrates data warehouses with the Domo platform, is growing fast; as of the third quarter of fiscal year 2026, over 350 accounts were actively using Cloud Amplifier across 9 different cloud data warehouses, a number that more than doubled year-over-year.

Strategic collaboration with Google BigQuery and Databricks

The platform lists Google and Databricks alongside Snowflake, AWS, and Azure as featured CDW partners. Domo, Inc. demonstrated this commitment by serving as an Icon Sponsor at the 2025 Databricks Data + AI Summit in June 2025. This shows they are actively engaging where the data and AI community gathers.

System Integrators and consulting firms for implementation and resale

System Integrators (SIs) are a key channel. In fiscal year 2025, Domo, Inc. added more than 10 of these CDW system integrators as official partners. These SIs are crucial for implementation, especially when Domo is chosen alongside a new CDW. However, you should note that management cited 'longer-than-expected sales cycles for certain partner-related deals' as the primary reason for billings coming in below guidance in Q3 of fiscal year 2026, with Q3 billings reported at $73.2 million.

Technology partners for over 1,000 pre-built connectors

The breadth of Domo, Inc.'s connectivity is a core value driver, eliminating what they call time-consuming and costly engineering projects. They maintain a library of over 1,000 pre-built cloud connectors. This extensive library helps unify data from various sources like ERPs and CRMs directly into the customer's preferred data foundation.

OEM and joint market efforts with CDW partners

Joint market efforts with CDW partners are accelerating lead generation. As of Q3 FY2026, leads generated from these strategic partners increased over 25% compared to Q2 and more than doubled compared to Q1 of that fiscal year. This indicates growing momentum in co-selling motions, even as the sales cycles themselves can be protracted, sometimes involving CIO-level decisions regarding global data strategy.

Here's a quick look at some of the key partnership metrics we see as of late 2025:

Finance: draft 13-week cash view by Friday.

Domo, Inc. (DOMO) - Canvas Business Model: Key Activities

You're looking at the core engine driving Domo, Inc.'s strategy as of late 2025. The focus is clearly on shifting the revenue base, embedding AI, and capitalizing on platform integrations. Here are the hard numbers reflecting those key activities.

Developing and enhancing the Domo.AI and Agent Catalyst platform

Product development centers heavily on artificial intelligence capabilities, which are seeing rapid uptake by existing customers. This activity is validated by industry recognition, showing the platform is hitting key innovation milestones.

• Number of unique accounts using Domo.AI features increased over 60% year-over-year as of Q3 CY2025.
• The number of unique users engaging with AI features more than doubled year-over-year.
• Domo.AI was named a Trend-Setting Product of 2025 by Database Trends and Application Magazine.
• Domo's AI and Data Products Platform won a CRN 2025 Products of the Year Award for best technology in the Business Intelligence and Data Analytics category.

Deepening ecosystem partnerships for joint sales and integration

Domo, Inc. is actively weaving its platform into the fabric of major cloud data warehouses, which is translating directly into sales pipeline acceleration. This collaboration is a major sales motion now.

Here's a look at the Cloud Amplifier adoption metrics, which represent this integration activity:

The leads generated from these strategic partners more than doubled from Q1 levels to Q3 levels. This shows the partnership engine is gaining serious traction.

Migrating customers to the consumption-based pricing model

The shift away from legacy seat-based pricing is nearly complete and is stabilizing the longer-term revenue outlook, even if it complicates short-term billings. This is a fundamental change in how Domo, Inc. recognizes revenue.

The progress on this migration is substantial:

• 80% of Domo, Inc.'s Annual Recurring Revenue (ARR) is now tied to consumption contracts as of Q3 CY2025.
• Monthly active users grew over 10% year-over-year, indicating broader platform usage under the new model.
• ARR net retention was 95%, which is an improvement of over 4 percentage points year-over-year.
• Gross retention for Q3 was 85%, with an expectation to reach approximately 87% in Q4.
• For new customers on consumption contracts, the net revenue retention was reported at 108% as of August 2025.

Maintaining and securing the cloud-native data platform

This activity covers the core operational performance of the platform itself, which is showing signs of financial maturity, including achieving positive cash flow.

Financial performance metrics from the Q3 CY2025 period reflect this operational focus:

The Q3 adjusted free cash flow of $2.1 million represented a $15.8 million improvement year-over-year, putting Domo, Inc. on track for its first full year of positive adjusted free cash flow.

Global sales and marketing to acquire new enterprise customers

Sales and marketing efforts are geared toward landing larger enterprise deals, often facilitated by the partner ecosystem. The market capitalization reflects the current valuation of these efforts.

• Market Capitalization as of December 2025 was approximately $477.04 million.
• Q3 CY2025 customer wins included a large credit union, a logistics provider, a multibillion-dollar food and beverage company, a major U.S. insurer, a global nonprofit, and a retail technology company.
• Institutional ownership stands at 72.02%.

Domo, Inc. (DOMO) - Canvas Business Model: Key Resources

You're looking at the core assets Domo, Inc. relies on to run the business and compete. These aren't just things they own; they are the engines that drive customer value and revenue.

Proprietary cloud-native AI and Data Products platform

The platform itself is a major resource, recognized as a winner in the CRN 2025 Products of the Year Awards for Business Intelligence and Data Analytics. This platform is built around the award-winning Domo.AI solution, enabling users to prepare, visualize, automate, distribute, and build end-to-end data products. The real measure of this resource is the impact it has on the customer's bottom line, which is quite tangible.

It's about operationalizing AI, not just experimenting with it. This platform helps businesses manage a clean, trusted network of data systems and AI agents.

Intellectual property and patents related to data visualization and BI

Domo, Inc. protects its innovations with a portfolio of patents in the U.S. and elsewhere. This IP covers core platform functionality, which is key to maintaining a competitive moat, especially around data visualization and secure data handling. You can see the breadth of this protection by looking at the assigned patent numbers.

• U.S. Patent Number 6,611,838
• U.S. Patent Number 7,996,407
• U.S. Patent Number 9,299,170
• U.S. Patent Number 11,347,868 (Securely managing data in distributed systems)
• U.S. Patent Number D760,761 (Design patent for the platform interface)

They list over one hundred U.S. patents associated with the Domo Platform alone. That's a lot of protected territory.

Cloud Amplifier technology for multi-cloud data integration

The Cloud Amplifier technology is a critical asset for flexibility, letting customers leverage their existing cloud data warehouses without moving or duplicating data. This feature magnifies the value of investments in systems like Snowflake or Databricks. The adoption rate shows this is resonating with larger, more complex environments.

The write-back support for systems like Databricks and Dremio, in addition to read/write for Snowflake and BigQuery, shows deep integration capabilities.

Over 2,600 enterprise customers as of January 31, 2025

The customer base represents significant installed value and a foundation for expansion under their land, expand, and retain model. While enterprise revenue saw a year-over-year decline to $145.0 million for the year ended January 31, 2025, the total customer count remains a key asset.

• Total Organizations as Customers (as of January 31, 2025): Over 2,600
• Enterprise Customers Revenue Share (as of January 31, 2025): 46 percent of total revenue
• Total Revenue for Fiscal Year Ended January 31, 2025: $317.0 million
• Subscription Revenue for Fiscal Year Ended January 31, 2025: $286.0 million

Also, note that Subscription Remaining Performance Obligations (RPO) was $403.6 million as of that same date.

Highly skilled software development and AI engineering teams

The output of these teams is evidenced by the platform's continuous recognition and the development of advanced features. The Domo.AI solution was named a Trend-Setting Product of 2025 by Database Trends and Applications magazine. Furthermore, analyst firm Dresner Advisory Services ranked Domo as number one in its 2025 Agentic AI report. This shows the teams are focused on delivering recognized, next-generation capabilities like the Agent Catalyst framework.

The engineering output also drives the consumption model, where 80 percent of ARR is now tied to consumption contracts, up from single digits two years prior.

Domo, Inc. (DOMO) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Domo, Inc. (DOMO) over other options. It boils down to delivering measurable impact from data, fast.

The platform is positioned as an end-to-end AI and Data Products platform for all users. This is supported by recent adoption metrics showing that the number of unique accounts using its AI features increased over 60% year-over-year in Q3 FY2026, while the number of unique users more than doubled.

Domo, Inc. (DOMO) helps unify data by offering over 1,000 pre-built connectors and hundreds of other ways to connect to data, which helps eliminate time-consuming and costly engineering projects.

For sharing data externally, Domo has received industry validation, being named a Leader in the Nucleus Research Embedded Analytics Technology Value Matrix 2025. Furthermore, Domo was ranked in the Exemplary quadrant in the Information Services Group (ISG) 2024 Embedded Analytics Buyers Guide.

The platform is designed for rapid time-to-value. Customers report an average payback period of under nine months for their investment.

The financial proof point is substantial. Nucleus Research found that Domo customers report a return of \$6.93 for every dollar invested into its AI and Data Products platform, representing an average ROI of 536 percent.

Here are the key quantitative value drivers reported by Domo, Inc. (DOMO) customers:

The platform's capabilities translate directly into operational efficiency gains. For instance, one global manufacturer reported a 40 percent productivity boost across its workforce and cut the time spent on reporting by two-thirds.

• Domo.AI won the 2025 DEVIES Award in the Data Analytics & Visualization category.
• Domo was ranked #2 overall in Dresner Advisory Services' Analytical Data Products Report.
• Non-GAAP operating margin reached 7% in Q3 FY2026.
• Subscription revenue for Q3 FY2026 was \$71.9 million.

Domo, Inc. (DOMO) - Canvas Business Model: Customer Relationships

You're looking at how Domo, Inc. (DOMO) manages its customer base right now, late in 2025. It's a mix of high-touch enterprise service and scaling a modern consumption model.

Dedicated account management for large enterprise clients

For the biggest customers, the engagement is deep. Domo, Inc. secured its first-ever eight-figure total contract value recently, which points directly to dedicated focus on large enterprise deals. For the fiscal year ended January 31, 2025, Enterprise customers accounted for 46% of Domo, Inc.'s total revenue. The strategy involves up-leveling status with CIOs, often by going into deals jointly with ecosystem partners.

Self-service and community support via Domo Central

Domo, Inc. supports its users through a centralized hub. Domo Central is structured to provide information and peer assistance.

• Domo Central
• Community
• Knowledge Base
• Domo University
• Certifications

Long-term, multi-year contracts with higher gross retention

The shift to consumption and partner engagement is clearly aimed at locking in longer, more durable commitments. You can see this in the RPO (Remaining Performance Obligations) growth and contract length metrics. The company expects the progress in these areas to drive retention higher.

The total subscription RPO as of October 31, 2025, was $405.9 million, a 15% increase year over year. That's defintely a sign of longer-term commitment.

Professional Services for implementation and custom solutions

While specific Professional Services revenue figures aren't broken out in the latest reports, the focus on complex partner deals and consumption migrations implies a significant services component to ensure successful implementation and adoption. The company noted that leads from strategic partners increased over 25% compared to Q2 in Q3 FY2026.

Proactive engagement to manage consumption-based usage

The move to consumption pricing is central, with 80% of ARR on consumption contracts as of Q3 FY2026. This model shows superior retention characteristics when customers are fully onboarded. The company reported that 100% of new logo deals were structured as consumption contracts in Q3 FY2025. This proactive shift is key to future revenue stability.

• 80% of ARR on consumption contracts (Q3 FY2026)
• Consumption ARR net retention was 106% (Q3 FY2026)
• Monthly active users grew by over 10% year over year

Finance: draft 13-week cash view by Friday.

Domo, Inc. (DOMO) - Canvas Business Model: Channels

You're looking at how Domo, Inc. gets its platform into the hands of customers as of late 2025. The strategy heavily leans on ecosystem collaboration, moving away from purely direct selling, though enterprise focus remains key.

Direct sales force targeting large and mid-market enterprises

Domo, Inc. continues to target larger organizations, evidenced by the customer revenue mix for the fiscal year ended January 31, 2025. Corporate customer revenue reached $172.0 million, an increase from $163.2 million in fiscal year 2024. Enterprise customer revenue for the same period was $145.0 million, representing a decrease from $155.8 million the prior year. This meant enterprise customers accounted for 46% of Domo, Inc.'s total revenue for the year ended January 31, 2025, showing a shift in focus toward the corporate segment. The company has over 2,600 customers in total as of January 31, 2025.

Cloud data warehouse partners (e.g., Snowflake, AWS) for joint selling

The partner ecosystem is a major channel focus, especially with cloud data warehouse providers. Over 350 customer accounts are actively using the Cloud Amplifier platform across 9 different cloud data warehouses as of the third quarter of fiscal 2026. Unique users on Cloud Amplifier have increased by 450% year-over-year. This collaboration is directly feeding the sales pipeline; leads from strategic partners increased over 25% compared to the second quarter of fiscal 2026 and more than doubled from the first quarter of fiscal 2026. This shift is also reflected in the pricing model, with 80% of Annual Recurring Revenue (ARR) now tied to consumption contracts.

Global reseller and channel partner network

While specific reseller revenue contribution isn't broken out, the overall emphasis on the partner ecosystem suggests this channel is integral to scaling. Management noted that longer sales cycles are sometimes experienced for certain partner-related deals, indicating complexity but also a strategic investment in these relationships. The consumption customer cohort showed strong stickiness in fiscal year 2025, achieving gross retention over 90% and net retention over 100%.

Online presence and free 30-day trial for lead generation

Specific metrics on the performance of a free 30-day trial are not publicly detailed. However, the company's strategy is clearly pivoting toward product-led growth facilitated by the consumption model, which inherently supports wider deployment and adoption once a user starts using the platform. The focus on consumption drives product-led growth as customers are often unaware of the vast capabilities of the platform initially.

Industry events and analyst relations for thought leadership

Domo, Inc. actively engages in analyst relations to validate its platform's value, particularly around AI. The platform was ranked #1 in the 2025 Agentic AI Report by Dresner Advisory Services. Furthermore, Nucleus Research found that Domo, Inc. customers report a return of $6.93 for every dollar invested into its AI and Data Products platform. The company also received the 2025 DEVIES Award in the Data Analytics & Visualization category.

Key Channel and Ecosystem Metrics (as of late 2025)

The ARR net retention rate was 95% in the third quarter of fiscal 2026, which is an improvement of over 4 percentage points year-over-year. Gross retention in that same quarter was 85%.

Domo, Inc. (DOMO) - Canvas Business Model: Customer Segments

You're looking at the core of Domo, Inc.'s business right now, which is definitely shifting toward usage and away from just seat licenses. The customer base is focused on large organizations that have significant data challenges.

Mid-to-Large Enterprises across various industries

Domo, Inc. serves a broad B2B client base, but the financial emphasis is clearly on the larger end of the spectrum. As of January 31, 2025, the company reported having over 2,600 customers globally. For the fiscal year ended January 31, 2025, revenue from enterprise customers accounted for 46% of total revenue. The platform is designed for use by everyone from a CEO to a front-line employee.

Here's a look at how the customer revenue mix has been evolving:

Companies seeking to operationalize AI and data at scale

The value proposition is heavily tied to measurable business impact, especially with the push into artificial intelligence. Nucleus Research found that Domo customers report a return of $6.93 for every dollar invested into its AI and Data Products platform. Furthermore, customers highlighted consistent benefits from using the platform, including a 35 percent improvement in user productivity, 20 percent technology cost savings, and an average 15 percent increase in revenue.

The platform's focus on AI is a key driver for adoption, evidenced by Domo.AI winning the 2025 DEVIES Award in the Data Analytics & Visualization category.

Organizations with complex, multi-cloud data environments

Domo, Inc. is actively positioning itself to complement, not compete with, major cloud data warehouses. This is reflected in the adoption of their Cloud Amplifier feature. As of the Q3 FY2026 earnings call in December 2025, over 350 accounts were actively using Cloud Amplifier across 9 different cloud data warehouses, a number that more than doubled year-over-year. The number of unique users on Cloud Amplifier specifically has soared 450% year-over-year, showing deep engagement in these complex environments. A significant portion of the revenue strategy now supports this, with over 65% of Domo's Annual Recurring Revenue (ARR) on the consumption model by the end of fiscal year 2025.

Over 2,600 customers globally as of FY2025

The total customer count reached over 2,600 organizations as of January 31, 2025. The company's strategy is to land new customers and then expand platform use over time. The Annual Recurring Revenue (ARR) net retention rate was 89% for the year ended January 31, 2025.

You can see the scale of usage in these operational metrics:

• 100T+ Rows queried daily across the customer base.
• 450+ CEOs use Domo.
• Monthly active users across the entire customer base increased over 10% year-over-year (as of late 2025).

Finance: draft 13-week cash view by Friday.

Domo, Inc. (DOMO) - Canvas Business Model: Cost Structure

You're looking at where Domo, Inc. spends its money to keep the platform running and growing. For a cloud-based service, the infrastructure and the people selling and building it are the big line items. Here's the quick math on the cost side for the fiscal year ended January 31, 2025.

High cost of revenue from third-party hosting services is a key driver. The Cost of Revenue itself was $81.0 million for the full fiscal year 2025, which is 25.55% of the total revenue of $317.0 million. This cost includes the necessary third-party hosting services and data center capacity to run the platform for customers. The gross margin for FY2025 was 74%, down from 76% the previous year, largely due to these increased hosting costs.

Significant investment in Research and Development (R&D) shows the commitment to evolving the platform, especially with the focus on AI solutions. R&D expenses for fiscal year 2025 were $88 million. This investment is crucial for maintaining a competitive edge in the data and analytics space.

Sales and Marketing expenses, alongside General & Administrative (SG&A), make up the bulk of the operating spend. Total Operating Expenses for fiscal year 2025 were $295.3 million. The prompt specifically mentions $295.3 million in total operating expenses for FY2025, which aligns with the reported total operating expenses. The components of this include significant spending to acquire and retain the over 2,600 customers Domo, Inc. had as of January 31, 2025.

The cost structure also includes non-cash charges like the Amortization of capitalized software development costs. This amortization is explicitly noted as a component contributing to the Cost of Revenue. It reflects the ongoing expense recognition from past investments in developing the platform's software.

Personnel costs for engineering, sales, and support are embedded across the expense lines. Specifically, employee-related costs for cloud infrastructure and customer support personnel are part of the Cost of Revenue. Personnel costs for engineering fall under R&D, and sales/support personnel costs are spread across R&D and Sales & Marketing/SG&A. Honestly, separating out the exact dollar amount for just these personnel categories from the reported figures is tough without the full breakdown.

Here is a breakdown of the key cost and expense metrics for Domo, Inc. for the fiscal year ended January 31, 2025:

You can see the major cost buckets clearly:

• Cost of Revenue was $81.0 million.
• Research & Development was $88 million.
• Marketing was $152 million.
• Selling, General & Admin was $56 million.

The operating expenses are dominated by the go-to-market spend, which is typical for a growth-focused SaaS company, even one managing costs down. Finance: draft 13-week cash view by Friday.

Domo, Inc. (DOMO) - Canvas Business Model: Revenue Streams

You're looking at how Domo, Inc. brings in the cash, and honestly, it's heavily weighted toward recurring software fees. The primary source here is Subscription Revenue, which clocked in at $286.0 million for the full fiscal year 2025. That's the bread and butter of the model, giving you a solid base to work from.

To get the full picture of the top line, we look at the other piece of the puzzle: Professional Services and Other Revenue. If total revenue for fiscal year 2025 hit $317.0 million, and subscriptions were $286.0 million, that means the services component accounted for $31.0 million. That's the quick math on how the two streams combine for the annual total.

Here's a snapshot of those key revenue and backlog figures as of the end of fiscal 2025:

Domo, Inc. is also strategically focused on evolving how customers pay for platform use, specifically mentioning momentum in the consumption model. This suggests a move beyond just seat-based licensing toward usage metrics, which often involves credits for processing or data volume. That shift is important for aligning cost with actual value derived.

The backlog, or Subscription Remaining Performance Obligations (RPO), gives you a look ahead at contracted revenue. As of January 31, 2025, the total Subscription RPO stood at $403.6 million, which reflects commitments from multi-year contracts. You can break down that commitment further:

• Total Subscription RPO as of January 31, 2025: $403.6 million.
• This total RPO represented a 14% increase year over year.
• The portion expected to be recognized beyond twelve months was a key indicator of future committed revenue.
• The company also noted that customers report a return of $6.93 for every dollar invested in its AI and Data Products platform, according to Nucleus Research.

This mix shows a strong reliance on the sticky subscription base, which is supported by a growing backlog, while the services arm and the push toward consumption pricing add variability and potential upside based on platform adoption.