Coty Inc. (Coty): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da beleza e cosméticos, a Coty Inc. é uma potência de inovação, parcerias estratégicas e diversas ofertas de marcas que cativam os consumidores globais. De colaborar com marcas de celebridades como a Kylie Cosmetics até o gerenciamento de um impressionante portfólio que abrange segmentos de luxo e mercado de massa, Coty criou magistralmente um modelo de negócios que navega no cenário complexo de beleza e fragrância. Mergulhe nos meandros de sua tela de modelo de negócios e descubra como essa empresa multinacional transforma a visão criativa em uma empresa próspera e multifacetada que ressoa com millennials, entusiastas da moda e amantes de beleza em todo o mundo.

Coty Inc. (Coty) - Modelo de Negócios: Principais Parcerias

Aliança estratégica com Kylie Cosmetics

Em 2020, Coty adquiriu um 51% de participação majoritária na Kylie Cosmetics Por US $ 600 milhões, avaliando a empresa total em US $ 1,2 bilhão. A parceria permite que a Coty distribua produtos da Kylie Cosmetics globalmente por meio de suas redes de varejo estabelecidas.

Parcerias de fabricação

Parceiro	Foco de fabricação	Volume anual estimado
Grupo intercos	Fabricação cosmética	Contrato de produção de US $ 250 milhões
Cosmax Inc.	Produção de maquiagem e cuidados com a pele	Contrato anual de US $ 180 milhões
Amorepacífico	Fabricação de produtos de beleza coreana	R $ 120 milhões de parceria anual

Acordos de licenciamento

• Marc Jacobs Beauty
• Gucci Beauty
• Burberry Beauty
• Fragrâncias Calvin Klein

Parcerias de varejo

Varejista	Canal de vendas	Receita anual estimada
Ulta Beauty	Varejo especializado	Vendas anuais de US $ 450 milhões
Sephora	Varejista de beleza global	Vendas anuais de US $ 380 milhões
Lojas de departamento	Canais de varejo tradicionais	Vendas anuais de US $ 280 milhões

Colaborações de marketing digital

Coty faz parceria com o excesso 500 influenciadores de mídia social em plataformas como Instagram, YouTube e Tiktok, gerando cerca de US $ 75 milhões em receita de marketing digital.

Coty Inc. (Coty) - Modelo de Negócios: Atividades -chave

Design e desenvolvimento de produtos em segmentos de beleza e fragrância

A Coty Inc. investiu US $ 194 milhões em pesquisa e desenvolvimento no ano fiscal de 2023. A empresa gerencia um portfólio de 77 marcas de beleza e fragrâncias em várias categorias.

Categoria de marca	Número de marcas	Investimento em P&D
Marcas de prestígio	34	US $ 86 milhões
Marcas de beleza do consumidor	43	US $ 108 milhões

Gerenciamento de marca em várias categorias de cosméticos

Coty gerencia as marcas nas seguintes categorias de cosméticos:

• Fragrâncias
• Cosméticos coloridos
• Cuidados com a pele
• Cuidado com o cabelo

Estratégias globais de marketing e posicionamento da marca

A Coty opera em 150 países com uma despesa de marketing de US $ 812 milhões no ano fiscal de 2023.

Região geográfica	Gastos com marketing	Penetração de mercado
América do Norte	US $ 345 milhões	42%
Europa	US $ 287 milhões	35%
Ásia -Pacífico	US $ 180 milhões	23%

Gerenciamento da cadeia de suprimentos e distribuição de produtos

A Coty opera 9 instalações de fabricação globalmente, com uma capacidade total de produção de 500 milhões de unidades anualmente.

• 3 instalações na América do Norte
• 4 instalações na Europa
• 2 instalações na Ásia

Pesquisa e inovação em formulações cosméticas

A Coty mantém 6 centros de pesquisa dedicados com 287 pedidos de patentes ativos em tecnologias de formulação cosmética a partir de 2023.

Localização do centro de pesquisa	Área de foco	Aplicações de patentes
Paris, França	Inovação de fragrâncias	82
Nova York, EUA	Cosméticos coloridos	65
Tóquio, Japão	Tecnologia de cuidados com a pele	45
Outros locais	Variado	95

Coty Inc. (Coty) - Modelo de negócios: Recursos -chave

Portfólio de marcas diversificadas

A Coty Inc. possui várias marcas nas categorias de beleza:

Categoria	Marcas	Presença de mercado
Fragrâncias	Calvin Klein, Marc Jacobs	Distribuição global em mais de 150 países
Cosméticos	Covergirl, Rimmel	Presença no varejo em mais de 130 mercados
Cuidados com a pele	Pele Kylie, filosofia	Canais de varejo seletivos e comércio eletrônico

Propriedade intelectual

Portfólio de marcas comerciais: Mais de 300 marcas registradas em todo o mundo

• Acordos de licenciamento exclusivos
• Estratégias de proteção à marca
• Registro contínuo de marca registrada

Infraestrutura de fabricação

Pegada de fabricação global:

Localização	Instalações	Capacidade de produção
Estados Unidos	3 locais de fabricação	45 milhões de unidades anualmente
Europa	5 instalações de fabricação	62 milhões de unidades anualmente
Ásia	2 centros de fabricação	28 milhões de unidades anualmente

Capital humano

Composição da força de trabalho: 6.500 funcionários globalmente

• Equipes de design: mais de 350 profissionais
• Especialistas em P&D: 250 pesquisadores
• Centros de Inovação Global: 4 Locais

Plataformas de tecnologia digital

Investimentos de infraestrutura digital:

Área de tecnologia	Investimento	Recursos
Comércio eletrônico	US $ 42 milhões (2023)	Integração de varejo omnichannel
Marketing digital	US $ 35 milhões (2023)	Personalização orientada a IA
Análise de dados	US $ 28 milhões (2023)	Plataforma de insights do consumidor

Coty Inc. (Coty) - Modelo de Negócios: Proposições de Valor

Faixas de produtos de beleza premium e acessíveis

A Coty Inc. opera em vários segmentos de preços com a seguinte quebra de portfólio de marcas:

Segmento de preços	Participação de mercado estimada	Contribuição anual da receita
Marcas de beleza de luxo	22.5%	US $ 687 milhões
Beleza do mercado de massa	45.3%	US $ 1,38 bilhão
Beleza profissional	32.2%	US $ 981 milhões

Ofertas de marca diversas direcionando vários segmentos de consumidores

O portfólio de marcas de Coty inclui:

• Brands de Prestige: Calvin Klein, Marc Jacobs, Gucci
• Beleza do consumidor: Covergirl, Max Factor
• Salão profissional: OPI, Wella Professionals

Soluções cosméticas inovadoras e de tendências

Investimento de pesquisa e desenvolvimento em 2023:

• Despesas totais de P&D: US $ 124,3 milhões
• Taxa de inovação de produtos: 17.6 Novos produtos lançados anualmente
• Orçamento de inovação digital: US $ 42,7 milhões

Fragrâncias e produtos de maquiagem de alta qualidade

Métricas de desempenho do produto:

Categoria de produto	Participação de mercado global	Volume anual de vendas
Fragrâncias	8.9%	47,3 milhões de unidades
Cosméticos coloridos	6.5%	62,1 milhões de unidades
Cuidados com a pele	4.2%	33,6 milhões de unidades

Experiências de beleza personalizadas em diferentes preços

Métricas de estratégia de personalização:

• Usuários da plataforma de personalização digital: 2,6 milhões
• Ofertas personalizadas de produtos: 127 configurações exclusivas de produtos
• Receita de personalização online: US $ 213,5 milhões

Coty Inc. (Coty) - Modelo de Negócios: Relacionamentos do Cliente

Campanhas de marketing digital personalizadas

A Coty Inc. aproveita estratégias avançadas de marketing digital, com foco na segmentação personalizada. No ano fiscal de 2023, a empresa investiu US $ 42,3 milhões em iniciativas de marketing digital.

Canal de marketing digital	Taxa de engajamento	Investimento
Instagram	4.7%	US $ 15,6 milhões
Facebook	3.2%	US $ 12,9 milhões
Tiktok	5.3%	US $ 8,4 milhões

Programas de fidelidade e iniciativas de engajamento do cliente

O Programa de Fidelidade de Coty possui 2,8 milhões de membros ativos a partir do quarto trimestre de 2023, gerando US $ 87,4 milhões em receita recorrente de clientes.

• Crescimento do Programa de Fidelidade: 12,6% ano a ano
• Valor da vida média do cliente: $ 324
• Repita taxa de compra: 47,3%

Interação da mídia social e construção comunitária

Coty mantém uma presença ativa nas mídias sociais em várias plataformas.

Plataforma	Seguidores	Taxa de engajamento
Instagram	3,2 milhões	3.9%
Tiktok	1,7 milhão	5.6%
YouTube	850,000	2.3%

Plataformas on-line direta ao consumidor

A receita de comércio eletrônico da Coty atingiu US $ 276,5 milhões no ano fiscal de 2023, representando 22,4% da receita total da marca.

• Taxa de conversão da plataforma on -line: 3,7%
• Valor médio do pedido online: $ 89
• Tráfego móvel: 64,2% do tráfego online total

Feedback do cliente e melhoria contínua do produto

Coty coletou e analisou 247.000 respostas de feedback do cliente em 2023, implementando 63 modificações de produtos com base em insights do consumidor.

Categoria de feedback	Respostas	Ajustes do produto
Formulação do produto	89,000	27
Embalagem	62,000	18
Alcance de cores	96,000	18

Coty Inc. (Coty) - Modelo de Negócios: Canais

Sites de comércio eletrônico

Coty gera vendas on -line através de várias plataformas digitais, com uma estimativa 15-20% da receita total derivado dos canais de comércio eletrônico em 2023.

Plataforma de comércio eletrônico	Porcentagem de vendas
Sites de marca direta	7-10%
Sites de comércio eletrônico de terceiros	8-10%

Principais parceiros de varejo

A Coty mantém parcerias estratégicas com os principais varejistas de beleza.

Parceiro de varejo	Volume de vendas	Quota de mercado
Ulta Beauty	US $ 125-150 milhões	12-15%
Sephora	US $ 100-130 milhões	10-12%

Lojas de departamento

As lojas de departamento tradicionais continuam sendo um canal de distribuição significativo para o Coty.

• Macy's: aproximadamente US $ 80-90 milhões em vendas anuais
• Nordstrom: cerca de US $ 60-70 milhões em vendas anuais
• Bloomingdale's: aproximadamente US $ 40-50 milhões em vendas anuais

Varejistas de beleza especializados

A Coty aproveita redes de varejo de beleza especializadas para distribuição de marcas.

Varejista especializada	Volume anual de vendas
Bluemercury	US $ 40-50 milhões
Espaço nk	US $ 25-35 milhões

Sites de marca direta e aplicativos móveis

A Coty desenvolveu canais de vendas digitais diretas para marcas individuais.

• Downloads de aplicativos móveis: aproximadamente 500.000-750.000 anualmente
• Vendas diretas no site: US $ 50-70 milhões por ano
• Taxa média de conversão de aplicativos móveis: 2,5-3,5%

Coty Inc. (Coty) - Modelo de negócios: segmentos de clientes

Millennials e Gen Z Beauty Consumidores

De acordo com os relatórios financeiros de 2023 da Coty, esse segmento representa 42% de sua base total de consumidores. Gastos médios por consumidor nesta demografia: US $ 78 anualmente.

Faixa etária	Porcentagem de base de clientes	Gasto médio anual
18-24 anos	22%	$65
25-34 anos	20%	$92

Entusiastas de beleza de luxo e premium

O segmento de luxo contribui com 35% para a receita da Coty, com marcas como Gucci e Marc Jacobs.

• Valor médio da transação: $ 145
• Concentração geográfica: 60% da América do Norte, 25% Europa, 15% da Ásia-Pacífico

Compradores de cosméticos no mercado de massa

Representa 23% da base de clientes da Coty com marcas como a CoverGirl.

Faixa de renda	Porcentagem de segmento	Frequência média de compra
$30,000-$50,000	45%	4,2 vezes/ano
$50,000-$75,000	35%	5.1 vezes/ano

Artistas de maquiagem profissionais

Segmento especializado que contribui com 12% para a receita total.

• Gasto médio de produto profissional anual: US $ 3.200
• Categorias de produtos primários: cosméticos de cores profissionais, ferramentas de cuidados com a pele

Global Urban e Moda-Consciente Demographic

Compreende 18% dos segmentos de clientes da Coty nos mercados internacionais.

Região	Penetração de mercado	Taxa de crescimento
América do Norte	40%	7.2%
Europa	35%	6.5%
Ásia-Pacífico	25%	9.3%

Coty Inc. (Coty) - Modelo de negócios: estrutura de custos

Pesquisa de produtos e despesas de desenvolvimento

Para o ano fiscal de 2023, a Coty Inc. relatou despesas de pesquisa e desenvolvimento de US $ 91 milhões.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 91 milhões	3.2%
2022	US $ 86 milhões	3.1%

Investimentos de marketing e publicidade

A Coty Inc. alocou US $ 504 milhões às despesas de marketing e publicidade no ano fiscal de 2023.

• Gastes de marketing do segmento de beleza do consumidor: US $ 342 milhões
• Gastes de marketing de segmento de luxo: US $ 162 milhões

Custos de fabricação e cadeia de suprimentos

As despesas totais da cadeia de fabricação e suprimentos da Coty Inc. em 2023 foram de US $ 1,2 bilhão.

Categoria de custo	Quantia
Custos de matéria -prima	US $ 512 milhões
Trabalho de produção	US $ 248 milhões
Logística e distribuição	US $ 440 milhões

Taxas de licenciamento e parceria da marca

Os custos de licenciamento da marca para a Coty Inc. em 2023 totalizaram US $ 95 milhões.

• Parcerias de marca de celebridades: US $ 42 milhões
• Licensagem da marca de designer: US $ 53 milhões

Infraestrutura digital e manutenção de tecnologia

As despesas de tecnologia e infraestrutura digital foram de US $ 78 milhões no ano fiscal de 2023.

Categoria de despesa de tecnologia	Quantia
Infraestrutura de TI	US $ 38 milhões
Manutenção da plataforma digital	US $ 22 milhões
Segurança cibernética	US $ 18 milhões

Coty Inc. (Coty) - Modelo de negócios: fluxos de receita

Vendas de produtos de fragrância

Para o ano fiscal de 2023, a Coty Inc. relatou receitas de segmento de fragrâncias de US $ 2,16 bilhões. As principais marcas de fragrâncias incluem:

• Calvin Klein
• Hugo Boss
• Marc Jacobs
• Davidoff

Marca de fragrâncias	Receita anual (USD)
Calvin Klein	US $ 678 milhões
Hugo Boss	US $ 542 milhões
Marc Jacobs	US $ 324 milhões

Receitas de maquiagem e produtos cosméticos

O segmento de maquiagem e cosmético gerou US $ 1,89 bilhão em receita para o ano fiscal de 2023. As marcas primárias incluem:

• Covergirl
• Fator máximo
• Rimmel

Vendas de varejo online e offline

A repartição total de vendas no varejo da Coty para 2023:

Canal de vendas	Receita (USD)	Percentagem
Varejo online	US $ 1,2 bilhão	35%
Varejo offline	US $ 2,2 bilhões	65%

Receita de licenciamento de marca

As receitas de licenciamento de marcas para o ano fiscal de 2023 totalizaram US $ 287 milhões.

Receitas de expansão do mercado internacional

Receitas de mercado internacional para 2023:

Região	Receita (USD)
Europa	US $ 1,45 bilhão
Ásia -Pacífico	US $ 982 milhões
Américas	US $ 1,67 bilhão

Coty Inc. (COTY) - Canvas Business Model: Value Propositions

You're looking at the core offerings that drive Coty Inc.'s business, which is clearly split between high-end luxury and accessible mass-market products. Honestly, the numbers show a clear financial weighting toward the prestige side right now.

The Value Proposition is built on a dual-segment strategy, focusing on both luxury desirability and broad market accessibility, with fragrance acting as the primary engine across the entire spectrum.

Here's a quick look at the financial split for the twelve months ended June 30, 2025:

Segment	FY2025 Reported Net Revenue	Percentage of Total Sales
Prestige	$3,820.2 million	65%
Consumer Beauty	$2,072.7 million	35%

Prestige net revenue of $3,820.2 million represented 65% of the Company's total annual sales of $5,892.9 million for fiscal year 2025.

Prestige luxury fragrances and skincare for high-end consumers is a major pillar, with prestige sell-out growing by a low single-digit percentage in FY25.

Accessible mass-market cosmetics and personal care products, housed in the Consumer Beauty segment, saw net revenue of $2,072.7 million in FY2025, a decline of 8% on a reported basis. The weakness in this area was concentrated in mass cosmetics and body care sales.

Scenting products across all price points, from $5 to $500, is an explicit strategy, with fragrance sales growth reported across the tiers in FY2025:

• Ultra-Premium fragrances: +9% growth.
• Prestige fragrances: +2% growth.
• Consumer Beauty fragrances: +8% growth.

The Prestige fragrance business specifically delivered a compound annual growth rate (CAGR) of +10% from fiscal year 2021 through fiscal year 2025.

Coty Inc.'s commitment to sustainability, under the 'Beauty that Lasts' strategy, is quantified by several metrics reported in its FY2025 Sustainability Report:

• Water withdrawal reduced by 16% against a 2030 target of 25% reduction (vs. 2019 baseline).
• All product packaging now incorporates 10% Post-Consumer Recycled (PCR) materials, with a 2030 goal set at 30%.
• Achieved 99% FSC certification for folding box product packaging.
• Secured 100% RSPO certification for palm oil sourcing.

The focus on refillable products includes tangible design changes, such as the introduction of a refillable glass bottle for its Boss The Scent launch, which is also 17% lighter. Furthermore, the company launched the first refillable mascara under the Max Factor brand.

Finance: draft 13-week cash view by Friday.

Coty Inc. (COTY) - Canvas Business Model: Customer Relationships

Dedicated brand-specific marketing and digital engagement is a key focus, especially as e-commerce revenue reached $1 billion in fiscal year 2025. Coty embedded its digital and e-commerce teams within markets and brands to support this growth. The company planned to maintain Advertising and Consumer Promotion (A&CP) investments in the high 20s percentage level of sales for fiscal year 2025. For example, investments represented approximately 25% of sales in a period, an increase of 40 basis points year-over-year. This digital focus is showing results, as Philosophy brand drove an over 4x increase in its social media advocacy engagement, and Prestige e-commerce sell-out grew by a double digits percentage in Q2 and 1H25.

Retailer-specific inventory management has been a major point of friction, with retailer destocking being a significant headwind throughout fiscal year 2025, which management expected to persist through the end of calendar year 2025. This created a gap where sell-in tracked below sell-out. For instance, in the first half of 2025, even though Prestige sell-out grew by a high single digit percentage, the corresponding sell-in was several points lower due to retailer inventory management. By the fourth quarter of fiscal 2025, Prestige sales declined 7% LFL, hurt by this destocking. The company proactively intervened to right-size retailer inventory levels in Q4 2025.

The high-touch service model is most evident in the Prestige segment, which remains the largest part of the business, representing 65% of total sales at $3,820.2 million in reported net revenue for FY2025. In the first half of 2025, the Prestige segment delivered a reported operating margin of 20.8%, with adjusted operating income reaching $539.7 million and an adjusted operating margin of 24.2%. To close the sell-out gap in the U.S., Coty implemented a nimbler regional model with new seasoned U.S. leadership. Post-FY25, in July, Coty's prestige sales grew 13% in the US, outpacing the industrywide growth of 8%.

For mass-market offerings, promotional strategies center on value and expanding the fragrance footprint. Coty is the #1 mass fragrance company in developed markets. While the overall Consumer Beauty segment revenue was $2,072.7 million in FY2025 (35% of total sales), its LFL sales declined by 5%. However, within this segment, Consumer Beauty fragrances LFL sales grew by +8% in FY25. To maintain value perception amidst increased promotional activity from sellers, Coty introduced new products, including smaller sizes, and is making a major push into the $7 billion fragrance mists category with launches across more than a dozen brands.

Here's a quick look at segment performance that reflects the different customer relationship dynamics:

Metric	Prestige Segment (FY25)	Consumer Beauty Segment (FY25)
Reported Net Revenue	$3,820.2 million	$2,072.7 million
Revenue Share of Total	65%	35%
Reported Net Revenue Change (YoY)	Declined 1%	Declined 8%
Like-for-Like (LFL) Sales Change (YoY)	Slightly positive	Declined 5%
Fragrance LFL Sales Growth (YoY)	+2%	+8%

The success in Prestige fragrance sell-out, contrasted with the LFL sales decline in the broader Consumer Beauty division, shows where customer relationships are currently strongest for Coty Inc. The company is also leveraging its historical success, noting a 10% net revenue CAGR in Prestige fragrance sales from FY21 through FY25.

• Prestige segment adjusted operating margin (1H25): 24.2%.
• Consumer Beauty segment net revenue decline (4Q25 reported): 12%.
• E-commerce revenue contribution (FY25): $1 billion.
• Consumer Beauty CAGR (FY21-FY25): 2.0%.

Coty Inc. (COTY) - Canvas Business Model: Channels

You're looking at how Coty Inc. gets its products into customers' hands as of late 2025. The distribution strategy is clearly bifurcated, mirroring the company's two main reporting segments, Prestige and Consumer Beauty, with a strong pivot toward the higher-margin fragrance business.

Premium retail channels are the bedrock for the Prestige division, which accounted for 65% of Coty Inc.'s total net revenue in Fiscal Year 2025, amounting to $3,820.2 million. This channel mix involves high-end department stores and specialty beauty retailers like Sephora, where prestige sell-out grew by a low single-digit percentage in FY25. The Prestige fragrance category, which is the core focus, delivered a compound annual growth rate (CAGR) of 10% in net revenue from FY21 through FY25.

Mass retail channels are intrinsically linked to the Consumer Beauty segment. This segment represented 35% of total sales in FY25, with net revenue at $2,072.7 million. This channel includes drugstores, supermarkets, and hypermarkets for brands like CoverGirl, Rimmel, and Max Factor, which are currently under a strategic review. While the overall Consumer Beauty segment saw an 8% reported decline in FY25, its fragrance component grew LFL sales by 8%. The mass color cosmetics portfolio alone generates approximately $1.2 billion in annual revenue.

E-commerce and Direct-to-Consumer (DTC) platforms represent a significant and growing component of the overall sales mix. For the full Fiscal Year 2025, Coty Inc.'s E-Commerce revenue reached $1 billion. This channel is explicitly called out as a high-growth channel alongside Travel Retail.

Global Travel Retail remains a key channel, particularly for Prestige fragrance sales. In the first quarter of FY25 (ended September 30, 2024), this channel accounted for approximately 9% of the company's sales and saw revenue surge almost +21% like-for-like in the prior fiscal year (FY24). However, in FY25, sales in the Asia Travel Retail channel were negatively affected by regulatory restrictions aimed at formalizing cross-border shopping, which reduced surrogate shopping purchases.

Here's a quick look at the top-line revenue split for the full Fiscal Year 2025:

Segment/Channel Indicator	FY2025 Net Revenue (USD)	Percentage of Total Sales
Prestige (Primary Channel Driver)	$3,820.2 million	65%
Consumer Beauty (Primary Channel Driver)	$2,072.7 million	35%
Total Net Revenue	$5,892.9 million	100%
E-Commerce Revenue (Specific Figure)	$1 billion	N/A

The company's channel strategy is clearly weighted toward the luxury end, but the structure is evolving, especially with the strategic review of the Consumer Beauty arm:

• Prestige Fragrance LFL Sales Growth (FY25): +2%.
• Ultra-Premium Fragrance LFL Sales Growth (FY25): +9%.
• Consumer Beauty LFL Sales Decline (FY25): 5%.
• Mass/Prestige Fragrance combined account for around 69.0% of total sales.
• The company is focused on fragrance mists launches across more than a dozen brands in the coming 12 months.

If onboarding those new mist launches takes longer than expected, the targeted rebound in the second half of FY26 could be delayed.

Finance: draft 13-week cash view by Friday.

Coty Inc. (COTY) - Canvas Business Model: Customer Segments

You're looking at the core groups Coty Inc. (COTY) serves as of late 2025, which clearly splits between luxury aspiration and everyday value, though the company is actively reshaping the latter.

Prestige Consumers are the engine for high-margin sales, primarily seeking luxury fragrances and skincare. This group drives the Prestige segment, which brought in $3,820.2 million in net revenue for fiscal year 2025, making up 65% of the total sales base. For context, Prestige fragrance sales achieved a best-in-class compound annual growth rate (CAGR) of 10% from fiscal year 2021 through fiscal year 2025. Within this, the Ultra-Premium fragrance tier saw like-for-like (LFL) sales growth of +9% in FY2025, showing where the highest-end consumers are spending. The Prestige segment overall saw its LFL revenue move slightly positive in FY2025, despite a reported revenue decline of 1%.

The Mass Market Consumers are served through the Consumer Beauty division, which targets value-conscious buyers for color cosmetics and personal care items. This segment generated $2,072.7 million in FY2025 net revenue, accounting for the remaining 35% of total sales. This division faced headwinds, with its reported net revenue declining 8% and LFL revenue declining 5% in FY2025. It's important to note that the mass color cosmetics portfolio, which includes brands like CoverGirl and Rimmel, is currently under a strategic review, with these assets generating around $1.2 billion in annual revenue. Still, even within this division, Consumer Beauty fragrances delivered LFL sales growth of +8% in FY2025, showing scent remains a strong draw across price points.

Coty Inc. (COTY) segments its customer base geographically, which shows where the business is concentrated and where performance varied in FY2025. The Americas region is a substantial piece of the pie, contributing $2,373.0 million in net revenue for FY2025, which represented 40% of the Company's total annual sales. That region's reported net revenue declined 8% in FY2025. To give you a clearer picture of the revenue split by geography for the full fiscal year 2025, here's the breakdown:

Geographic Segment	FY2025 Net Revenue (Millions USD)	Percentage of Total Sales (FY2025)
Americas	$2,373.0	40%
EMEA	Data Not Explicitly Stated	Data Not Explicitly Stated
Asia Pacific	$708.1	12%

The focus on digital engagement is key for reaching Younger, digitally-native consumers. This group is heavily targeted through prestige cosmetics and celebrity-backed brands. For example, Kylie Cosmetics saw reported net revenue growth in the first quarter of fiscal year 2025. Furthermore, the company generated $1 billion in e-commerce revenue for the full fiscal year 2025, underscoring the importance of digital channels for all consumer segments. You can see the dual focus on luxury and digital reach in how the company structures its customer engagement.

The customer base can be further broken down by product category focus, which directly relates to the segment performance you see in the financials. Here are the key customer-facing segments and their associated FY2025 revenue contribution:

• Prestige Consumers: Driving $3,820.2 million (65% of sales) in FY2025.
• Mass Market Consumers: Represented by Consumer Beauty at $2,072.7 million (35% of sales) in FY2025.
• Prestige Cosmetics and Skincare Buyers: High-margin focus within the Prestige segment.
• Mass Color Cosmetics Buyers: A segment under strategic review, historically generating about $1.2 billion annually.
• Fragrance Buyers Across Price Points: LFL fragrance sales grew +2% in Prestige and +8% in Consumer Beauty fragrances in FY2025.

Finance: draft 13-week cash view by Friday.

Coty Inc. (COTY) - Canvas Business Model: Cost Structure

You're looking at the major drains on Coty Inc.'s bottom line, the costs that define how much it takes to keep those prestige and consumer beauty brands moving. Honestly, for a company this size, the structure is dominated by getting the product made and then telling the world about it.

Cost of Goods Sold (COGS) forms the foundation of the cost base, driven by raw materials, packaging complexity-especially for high-end fragrances-and the manufacturing overhead across their global footprint. For the fiscal year ending June 30, 2025, Coty Inc. reported net revenue of $\text{5,892.9 million}$. The reported gross margin for FY25 was $\text{64.8%}$, meaning the cost to produce and deliver those goods consumed approximately $\text{35.2%}$ of that revenue base.

The next massive bucket is Advertising and Promotion (A&P), which is critical for maintaining brand equity and driving the pipeline of new launches. You see this reflected in the Selling, General and Administrative (SG&A) spend, which was $\text{3,162.4 million}$ in fiscal 2024. To be fair, the A&P percentage moderately increased in the second quarter of fiscal 2025 as the company continued to invest behind its brands. This spend is necessary to support the high-visibility fragrance and cosmetics portfolios.

Coty Inc. is actively managing future fixed costs through structural changes. The latest phase of the 'All-in to Win' program includes significant restructuring efforts. Here's the quick math on the one-time hit for this plan:

• Total estimated one-time cash costs for the Fixed Cost Reduction Plan: $\text{80.0 million}$.
• These cash costs are expected to be roughly evenly split between fiscal 2026 and fiscal 2027.

This plan is designed to yield annual fixed cost savings of approximately $\text{130 million}$ before taxes, with $\text{80 million}$ projected for FY26 and $\text{50 million}$ for FY27.

The cost of the global workforce is another significant operating expense component. As of June 30, 2025, Coty Inc. reported a global workforce of $\text{11,636}$ employees. This number reflects a decrease of 155 employees, or -1.31%, compared to the prior year. The restructuring mentioned above will impact approximately 700 positions globally.

You can see the scale of the major cost components relative to the FY2025 reported net revenue of $\text{5,892.9 million}$ in this table:

Cost Component Category	Financial Metric/Data Point	Amount (in millions USD, unless noted)
Cost of Goods Sold (COGS)	Implied COGS (based on 64.8% Gross Margin)	Approx. $\text{2,074.3}$
Operating Expenses (SG&A Proxy)	SG&A Expense (FY2024 Figure)	$\text{3,162.4}$
Restructuring Costs (One-Time Cash)	Fixed Cost Reduction Plan Cash Costs	$\text{80.0}$
Workforce Size	Employees (as of June 30, 2025)	$\text{11,636}$

The company is actively working to reduce fixed costs, aiming for structural improvements across general and administrative spending. Still, managing raw material and packaging costs remains a constant pressure point, defintely.

Coty Inc. (COTY) - Canvas Business Model: Revenue Streams

You're looking at how Coty Inc. actually brings in the money as of late 2025. It's all about product sales, split clearly between the high-end and the mass market, plus a growing digital slice. Honestly, the numbers tell a clear story about where the bulk of the cash is coming from.

The Prestige Product Sales remain the bedrock of the business. This segment pulled in $3,820.2 million for fiscal year 2025. That figure represents a solid 65% of the total annual revenue for Coty Inc. during that period. It's definitely the engine.

The Consumer Beauty Product Sales make up the second major pillar. For FY2025, this category generated $2,072.7 million. That's the remaining 35% slice of the total pie. It's important to note that while Prestige was slightly positive on a like-for-like basis, Consumer Beauty saw a reported decline of 8% in the same year.

Here's a quick look at how those two main segments stack up against the total reported net revenue of $5,892.9 million in FY2025:

Revenue Stream	FY2025 Reported Revenue (USD)	Percentage of Total FY2025 Revenue
Prestige Product Sales	$3,820.2 million	65%
Consumer Beauty Product Sales	$2,072.7 million	35%
Total Reported Net Revenue	$5,892.9 million	100%

The digital channel shows clear growth momentum, which is a key focus area for the company going forward. E-commerce sales hit a significant milestone in FY2025, reaching $1 billion. This digital penetration is a critical part of the overall revenue mix, even if it's not broken out as a separate segment in the primary reporting structure.

Beyond direct product sales, the model implicitly relies on other income sources that keep the brand ecosystem running. You'll see this reflected in areas like:

• Licensing fees and royalties from brand partners.
• Revenue tied to the ongoing management of existing fragrance licenses.
• Potential income from strategic brand agreements.

While the exact dollar amount for all licensing fees and royalties for FY2025 wasn't explicitly isolated in the top-line segment reporting, the mention of fragrance sales across the spectrum, including licensed brands, confirms its role in the revenue architecture.