Coty Inc. (COTY): Business Model Canvas

In der dynamischen Welt der Schönheits- und Kosmetikprodukte gilt Coty Inc. als Kraftpaket für Innovation, strategische Partnerschaften und vielfältige Markenangebote, die Verbraucher weltweit begeistern. Von der Zusammenarbeit mit prominenten Marken wie Kylie Cosmetics bis hin zur Verwaltung eines beeindruckenden Portfolios, das Luxus- und Massenmarktsegmente umfasst, hat Coty meisterhaft ein Geschäftsmodell entwickelt, das sich in der komplexen Landschaft von Schönheit und Düften zurechtfindet. Tauchen Sie ein in die Feinheiten ihres Business Model Canvas und entdecken Sie, wie dieses multinationale Unternehmen seine kreative Vision in ein florierendes, facettenreiches Unternehmen verwandelt, das bei Millennials, Modebegeisterten und Schönheitsliebhabern weltweit Anklang findet.

Coty Inc. (COTY) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianz mit Kylie Cosmetics

Im Jahr 2020 erwarb Coty a 51 % Mehrheitsbeteiligung an Kylie Cosmetics für 600 Millionen US-Dollar, was einem Gesamtwert des Unternehmens von 1,2 Milliarden US-Dollar entspricht. Die Partnerschaft ermöglicht es Coty, Kylie Cosmetics-Produkte weltweit über seine etablierten Einzelhandelsnetzwerke zu vertreiben.

Fertigungspartnerschaften

Partner	Fertigungsschwerpunkt	Geschätztes Jahresvolumen
Intercos-Gruppe	Kosmetikherstellung	Produktionsvertrag über 250 Millionen US-Dollar
Cosmax Inc.	Herstellung von Make-up und Hautpflege	Jahresvertrag über 180 Millionen US-Dollar
AmorePacific	Herstellung koreanischer Schönheitsprodukte	Jährliche Partnerschaft im Wert von 120 Millionen US-Dollar

Lizenzvereinbarungen

• Marc Jacobs Schönheit
• Gucci Schönheit
• Burberry-Schönheit
• Calvin Klein Düfte

Einzelhandelspartnerschaften

Einzelhändler	Vertriebskanal	Geschätzter Jahresumsatz
Ulta Schönheit	Facheinzelhandel	450 Millionen US-Dollar Jahresumsatz
Sephora	Globaler Beauty-Einzelhändler	380 Millionen US-Dollar Jahresumsatz
Kaufhäuser	Traditionelle Einzelhandelskanäle	280 Millionen US-Dollar Jahresumsatz

Kooperationen im digitalen Marketing

Coty arbeitet mit over zusammen 500 Social-Media-Influencer Auf Plattformen wie Instagram, YouTube und TikTok wird eine Schätzung generiert 75 Millionen US-Dollar an Einnahmen aus digitalem Marketing.

Coty Inc. (COTY) – Geschäftsmodell: Hauptaktivitäten

Produktdesign und -entwicklung in den Bereichen Schönheit und Duft

Coty Inc. investierte im Geschäftsjahr 2023 194 Millionen US-Dollar in Forschung und Entwicklung. Das Unternehmen verwaltet ein Portfolio von 77 Schönheits- und Duftmarken in mehreren Kategorien.

Markenkategorie	Anzahl der Marken	F&E-Investitionen
Prestige-Marken	34	86 Millionen Dollar
Verbraucherschönheitsmarken	43	108 Millionen Dollar

Markenführung über mehrere Kosmetikkategorien hinweg

Coty verwaltet Marken in den folgenden Kosmetikkategorien:

• Düfte
• Farbkosmetik
• Hautpflege
• Haarpflege

Globale Marketing- und Markenpositionierungsstrategien

Coty ist in 150 Ländern tätig und investiert im Geschäftsjahr 2023 Marketingausgaben in Höhe von 812 Millionen US-Dollar.

Geografische Region	Marketingausgaben	Marktdurchdringung
Nordamerika	345 Millionen Dollar	42%
Europa	287 Millionen Dollar	35%
Asien-Pazifik	180 Millionen Dollar	23%

Supply Chain Management und Produktvertrieb

Coty betreibt weltweit neun Produktionsstätten mit einer Gesamtproduktionskapazität von 500 Millionen Einheiten pro Jahr.

• 3 Einrichtungen in Nordamerika
• 4 Einrichtungen in Europa
• 2 Standorte in Asien

Forschung und Innovation in kosmetischen Formulierungen

Coty unterhält 6 spezielle Forschungszentren mit 287 aktiven Patentanmeldungen in kosmetischen Formulierungstechnologien (Stand 2023).

Standort des Forschungszentrums	Fokusbereich	Patentanmeldungen
Paris, Frankreich	Duftinnovation	82
New York, USA	Farbkosmetik	65
Tokio, Japan	Hautpflegetechnologie	45
Andere Standorte	Verschiedenes	95

Coty Inc. (COTY) – Geschäftsmodell: Schlüsselressourcen

Vielfältiges Markenportfolio

Coty Inc. besitzt mehrere Marken in verschiedenen Beauty-Kategorien:

Kategorie	Marken	Marktpräsenz
Düfte	Calvin Klein, Marc Jacobs	Weltweiter Vertrieb in über 150 Ländern
Kosmetik	COVERGIRL, Rimmel	Einzelhandelspräsenz in über 130 Märkten
Hautpflege	Kylie Skin, Philosophie	E-Commerce und ausgewählte Einzelhandelskanäle

Geistiges Eigentum

Markenportfolio: Über 300 eingetragene Marken weltweit

• Exklusive Lizenzvereinbarungen
• Markenschutzstrategien
• Kontinuierliche Markenregistrierung

Fertigungsinfrastruktur

Globale Produktionspräsenz:

Standort	Einrichtungen	Produktionskapazität
Vereinigte Staaten	3 Produktionsstandorte	45 Millionen Einheiten jährlich
Europa	5 Produktionsstätten	62 Millionen Einheiten jährlich
Asien	2 Fertigungszentren	28 Millionen Einheiten jährlich

Humankapital

Zusammensetzung der Belegschaft: 6.500 Mitarbeiter weltweit

• Designteams: über 350 Fachleute
• F&E-Spezialisten: 250 Forscher
• Globale Innovationszentren: 4 Standorte

Digitale Technologieplattformen

Investitionen in die digitale Infrastruktur:

Technologiebereich	Investition	Fähigkeiten
E-Commerce	42 Millionen US-Dollar (2023)	Omnichannel-Einzelhandelsintegration
Digitales Marketing	35 Millionen US-Dollar (2023)	KI-gesteuerte Personalisierung
Datenanalyse	28 Millionen US-Dollar (2023)	Consumer-Insights-Plattform

Coty Inc. (COTY) – Geschäftsmodell: Wertversprechen

Hochwertige und erschwingliche Beauty-Produktreihen

Coty Inc. ist in mehreren Preissegmenten tätig und weist die folgende Aufteilung des Markenportfolios auf:

Preissegment	Geschätzter Marktanteil	Jährlicher Umsatzbeitrag
Luxus-Beauty-Marken	22.5%	687 Millionen US-Dollar
Schönheit für den Massenmarkt	45.3%	1,38 Milliarden US-Dollar
Professionelle Schönheit	32.2%	981 Millionen US-Dollar

Vielfältige Markenangebote für mehrere Verbrauchersegmente

Das Markenportfolio von Coty umfasst:

• Prestigemarken: Calvin Klein, Marc Jacobs, Gucci
• Verbraucherschönheit: COVERGIRL, Max Factor
• Professioneller Salon: OPI, Wella Professionals

Innovative und zukunftsweisende Kosmetiklösungen

Investitionen in Forschung und Entwicklung im Jahr 2023:

• Gesamtausgaben für Forschung und Entwicklung: 124,3 Millionen US-Dollar
• Produktinnovationsrate: 17,6 neue Produkteinführungen pro Jahr
• Budget für digitale Innovation: 42,7 Millionen US-Dollar

Hochwertige Düfte und Make-up-Produkte

Produktleistungskennzahlen:

Produktkategorie	Globaler Marktanteil	Jährliches Verkaufsvolumen
Düfte	8.9%	47,3 Millionen Einheiten
Farbkosmetik	6.5%	62,1 Millionen Einheiten
Hautpflege	4.2%	33,6 Millionen Einheiten

Personalisierte Schönheitserlebnisse in verschiedenen Preisklassen

Kennzahlen zur Personalisierungsstrategie:

• Nutzer der digitalen Personalisierungsplattform: 2,6 Millionen
• Maßgeschneiderte Produktangebote: 127 einzigartige Produktkonfigurationen
• Online-Personalisierungsumsatz: 213,5 Millionen US-Dollar

Coty Inc. (COTY) – Geschäftsmodell: Kundenbeziehungen

Personalisierte digitale Marketingkampagnen

Coty Inc. nutzt fortschrittliche digitale Marketingstrategien mit Schwerpunkt auf personalisiertem Targeting. Im Geschäftsjahr 2023 investierte das Unternehmen 42,3 Millionen US-Dollar in digitale Marketinginitiativen.

Digitaler Marketingkanal	Engagement-Rate	Investition
Instagram	4.7%	15,6 Millionen US-Dollar
Facebook	3.2%	12,9 Millionen US-Dollar
TikTok	5.3%	8,4 Millionen US-Dollar

Treueprogramme und Kundenbindungsinitiativen

Das Treueprogramm von Coty hat im vierten Quartal 2023 2,8 Millionen aktive Mitglieder und generiert einen Stammkundenumsatz von 87,4 Millionen US-Dollar.

• Mitgliederwachstum im Treueprogramm: 12,6 % im Jahresvergleich
• Durchschnittlicher Customer Lifetime Value: 324 $
• Wiederholungskaufrate: 47,3 %

Social-Media-Interaktion und Community-Aufbau

Coty unterhält eine aktive Social-Media-Präsenz auf mehreren Plattformen.

Plattform	Anhänger	Engagement-Rate
Instagram	3,2 Millionen	3.9%
TikTok	1,7 Millionen	5.6%
YouTube	850,000	2.3%

Direct-to-Consumer-Onlineplattformen

Der E-Commerce-Umsatz von Coty erreichte im Geschäftsjahr 2023 276,5 Millionen US-Dollar, was 22,4 % des gesamten Markenumsatzes entspricht.

• Conversion-Rate der Online-Plattform: 3,7 %
• Durchschnittlicher Online-Bestellwert: 89 $
• Mobiler Traffic: 64,2 % des gesamten Online-Traffics

Kundenfeedback und kontinuierliche Produktverbesserung

Coty sammelte und analysierte im Jahr 2023 247.000 Kundenfeedback-Antworten und implementierte 63 Produktmodifikationen basierend auf Verbrauchererkenntnissen.

Feedback-Kategorie	Antworten	Produktanpassungen
Produktformulierung	89,000	27
Verpackung	62,000	18
Farbbereich	96,000	18

Coty Inc. (COTY) – Geschäftsmodell: Kanäle

E-Commerce-Websites

Coty generiert Online-Verkäufe über mehrere digitale Plattformen, mit einem geschätzten Wert 15-20 % des Gesamtumsatzes abgeleitet aus E-Commerce-Kanälen im Jahr 2023.

E-Commerce-Plattform	Verkaufsprozentsatz
Direkte Marken-Websites	7-10%
E-Commerce-Websites von Drittanbietern	8-10%

Wichtige Einzelhandelspartner

Coty unterhält strategische Partnerschaften mit führenden Beauty-Einzelhändlern.

Einzelhandelspartner	Verkaufsvolumen	Marktanteil
Ulta Schönheit	125-150 Millionen Dollar	12-15%
Sephora	100-130 Millionen Dollar	10-12%

Kaufhäuser

Traditionelle Kaufhäuser bleiben für Coty ein wichtiger Vertriebskanal.

• Macy's: Ungefähr 80-90 Millionen US-Dollar Jahresumsatz
• Nordstrom: Rund 60–70 Millionen US-Dollar Jahresumsatz
• Bloomingdale's: Ungefähr 40–50 Millionen US-Dollar Jahresumsatz

Fachhändler für Schönheitspflege

Coty nutzt spezialisierte Beauty-Einzelhandelsnetzwerke für den Markenvertrieb.

Fachhändler	Jährliches Verkaufsvolumen
Blaues Quecksilber	40-50 Millionen Dollar
Raum NK	25-35 Millionen Dollar

Direkte Marken-Websites und mobile Anwendungen

Coty hat für einzelne Marken direkte digitale Vertriebskanäle entwickelt.

• Mobile App-Downloads: Ungefähr 500.000–750.000 pro Jahr
• Direkte Website-Verkäufe: 50–70 Millionen US-Dollar pro Jahr
• Durchschnittliche Conversion-Rate für mobile Apps: 2,5–3,5 %

Coty Inc. (COTY) – Geschäftsmodell: Kundensegmente

Millennials und Beauty-Konsumenten der Generation Z

Laut den Finanzberichten von Coty für das Jahr 2023 macht dieses Segment 42 % der gesamten Verbraucherbasis aus. Durchschnittliche Ausgaben pro Verbraucher in dieser Bevölkerungsgruppe: 78 US-Dollar pro Jahr.

Altersspanne	Prozentsatz des Kundenstamms	Durchschnittliche jährliche Ausgaben
18-24 Jahre	22%	$65
25-34 Jahre	20%	$92

Luxus- und Premium-Beauty-Enthusiasten

Das Luxussegment trägt mit Marken wie Gucci und Marc Jacobs 35 % zum Umsatz von Coty bei.

• Durchschnittlicher Transaktionswert: 145 $
• Geografische Konzentration: 60 % Nordamerika, 25 % Europa, 15 % Asien-Pazifik

Kosmetikkäufer für den Massenmarkt

Repräsentiert 23 % des Kundenstamms von Coty mit Marken wie COVERGIRL.

Einkommensklasse	Prozentsatz des Segments	Durchschnittliche Kaufhäufigkeit
$30,000-$50,000	45%	4,2 Mal/Jahr
$50,000-$75,000	35%	5,1 Mal/Jahr

Professionelle Maskenbildner

Spezialisiertes Segment trägt 12 % zum Gesamtumsatz bei.

• Durchschnittliche jährliche Ausgaben für professionelle Produkte: 3.200 $
• Hauptproduktkategorien: Professionelle Farbkosmetik, Hautpflegetools

Globale urbane und modebewusste Bevölkerungsgruppe

Umfasst 18 % der Kundensegmente von Coty auf internationalen Märkten.

Region	Marktdurchdringung	Wachstumsrate
Nordamerika	40%	7.2%
Europa	35%	6.5%
Asien-Pazifik	25%	9.3%

Coty Inc. (COTY) – Geschäftsmodell: Kostenstruktur

Aufwendungen für Produktforschung und -entwicklung

Für das Geschäftsjahr 2023 meldete Coty Inc. Forschungs- und Entwicklungskosten in Höhe von 91 Millionen US-Dollar.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2023	91 Millionen Dollar	3.2%
2022	86 Millionen Dollar	3.1%

Marketing- und Werbeinvestitionen

Coty Inc. hat im Geschäftsjahr 2023 504 Millionen US-Dollar für Marketing- und Werbeausgaben bereitgestellt.

• Marketingausgaben im Consumer Beauty-Segment: 342 Millionen US-Dollar
• Marketingausgaben im Luxussegment: 162 Millionen US-Dollar

Herstellungs- und Lieferkettenkosten

Die gesamten Produktions- und Lieferkettenkosten für Coty Inc. beliefen sich im Jahr 2023 auf 1,2 Milliarden US-Dollar.

Kostenkategorie	Betrag
Rohstoffkosten	512 Millionen Dollar
Produktionsarbeit	248 Millionen Dollar
Logistik und Vertrieb	440 Millionen Dollar

Markenlizenz- und Partnerschaftsgebühren

Die Markenlizenzkosten für Coty Inc. beliefen sich im Jahr 2023 auf insgesamt 95 Millionen US-Dollar.

• Partnerschaften mit prominenten Marken: 42 Millionen US-Dollar
• Lizenzierung von Designermarken: 53 Millionen US-Dollar

Wartung digitaler Infrastruktur und Technologie

Die Ausgaben für Technologie und digitale Infrastruktur beliefen sich im Geschäftsjahr 2023 auf 78 Millionen US-Dollar.

Kategorie der Technologieausgaben	Betrag
IT-Infrastruktur	38 Millionen Dollar
Wartung der digitalen Plattform	22 Millionen Dollar
Cybersicherheit	18 Millionen Dollar

Coty Inc. (COTY) – Geschäftsmodell: Einnahmequellen

Verkauf von Duftprodukten

Für das Geschäftsjahr 2023 meldete Coty Inc. einen Umsatz im Duftsegment von 2,16 Milliarden US-Dollar. Zu den wichtigsten Duftmarken gehören:

• Calvin Klein
• Hugo Boss
• Marc Jacobs
• Davidoff

Duftmarke	Jahresumsatz (USD)
Calvin Klein	678 Millionen US-Dollar
Hugo Boss	542 Millionen US-Dollar
Marc Jacobs	324 Millionen Dollar

Umsatz mit Make-up- und Kosmetikprodukten

Das Make-up- und Kosmetiksegment erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 1,89 Milliarden US-Dollar. Zu den Hauptmarken gehören:

• COVERGIRL
• Maximaler Faktor
• Rimmel

Online- und Offline-Einzelhandelsverkäufe

Cotys gesamte Einzelhandelsumsätze für 2023:

Vertriebskanal	Umsatz (USD)	Prozentsatz
Online-Einzelhandel	1,2 Milliarden US-Dollar	35%
Offline-Einzelhandel	2,2 Milliarden US-Dollar	65%

Einnahmen aus Markenlizenzen

Die Einnahmen aus Markenlizenzen beliefen sich im Geschäftsjahr 2023 auf insgesamt 287 Millionen US-Dollar.

Einnahmen aus der internationalen Marktexpansion

Internationale Marktumsätze für 2023:

Region	Umsatz (USD)
Europa	1,45 Milliarden US-Dollar
Asien-Pazifik	982 Millionen US-Dollar
Amerika	1,67 Milliarden US-Dollar

Coty Inc. (COTY) - Canvas Business Model: Value Propositions

You're looking at the core offerings that drive Coty Inc.'s business, which is clearly split between high-end luxury and accessible mass-market products. Honestly, the numbers show a clear financial weighting toward the prestige side right now.

The Value Proposition is built on a dual-segment strategy, focusing on both luxury desirability and broad market accessibility, with fragrance acting as the primary engine across the entire spectrum.

Here's a quick look at the financial split for the twelve months ended June 30, 2025:

Segment	FY2025 Reported Net Revenue	Percentage of Total Sales
Prestige	$3,820.2 million	65%
Consumer Beauty	$2,072.7 million	35%

Prestige net revenue of $3,820.2 million represented 65% of the Company's total annual sales of $5,892.9 million for fiscal year 2025.

Prestige luxury fragrances and skincare for high-end consumers is a major pillar, with prestige sell-out growing by a low single-digit percentage in FY25.

Accessible mass-market cosmetics and personal care products, housed in the Consumer Beauty segment, saw net revenue of $2,072.7 million in FY2025, a decline of 8% on a reported basis. The weakness in this area was concentrated in mass cosmetics and body care sales.

Scenting products across all price points, from $5 to $500, is an explicit strategy, with fragrance sales growth reported across the tiers in FY2025:

• Ultra-Premium fragrances: +9% growth.
• Prestige fragrances: +2% growth.
• Consumer Beauty fragrances: +8% growth.

The Prestige fragrance business specifically delivered a compound annual growth rate (CAGR) of +10% from fiscal year 2021 through fiscal year 2025.

Coty Inc.'s commitment to sustainability, under the 'Beauty that Lasts' strategy, is quantified by several metrics reported in its FY2025 Sustainability Report:

• Water withdrawal reduced by 16% against a 2030 target of 25% reduction (vs. 2019 baseline).
• All product packaging now incorporates 10% Post-Consumer Recycled (PCR) materials, with a 2030 goal set at 30%.
• Achieved 99% FSC certification for folding box product packaging.
• Secured 100% RSPO certification for palm oil sourcing.

The focus on refillable products includes tangible design changes, such as the introduction of a refillable glass bottle for its Boss The Scent launch, which is also 17% lighter. Furthermore, the company launched the first refillable mascara under the Max Factor brand.

Finance: draft 13-week cash view by Friday.

Coty Inc. (COTY) - Canvas Business Model: Customer Relationships

Dedicated brand-specific marketing and digital engagement is a key focus, especially as e-commerce revenue reached $1 billion in fiscal year 2025. Coty embedded its digital and e-commerce teams within markets and brands to support this growth. The company planned to maintain Advertising and Consumer Promotion (A&CP) investments in the high 20s percentage level of sales for fiscal year 2025. For example, investments represented approximately 25% of sales in a period, an increase of 40 basis points year-over-year. This digital focus is showing results, as Philosophy brand drove an over 4x increase in its social media advocacy engagement, and Prestige e-commerce sell-out grew by a double digits percentage in Q2 and 1H25.

Retailer-specific inventory management has been a major point of friction, with retailer destocking being a significant headwind throughout fiscal year 2025, which management expected to persist through the end of calendar year 2025. This created a gap where sell-in tracked below sell-out. For instance, in the first half of 2025, even though Prestige sell-out grew by a high single digit percentage, the corresponding sell-in was several points lower due to retailer inventory management. By the fourth quarter of fiscal 2025, Prestige sales declined 7% LFL, hurt by this destocking. The company proactively intervened to right-size retailer inventory levels in Q4 2025.

The high-touch service model is most evident in the Prestige segment, which remains the largest part of the business, representing 65% of total sales at $3,820.2 million in reported net revenue for FY2025. In the first half of 2025, the Prestige segment delivered a reported operating margin of 20.8%, with adjusted operating income reaching $539.7 million and an adjusted operating margin of 24.2%. To close the sell-out gap in the U.S., Coty implemented a nimbler regional model with new seasoned U.S. leadership. Post-FY25, in July, Coty's prestige sales grew 13% in the US, outpacing the industrywide growth of 8%.

For mass-market offerings, promotional strategies center on value and expanding the fragrance footprint. Coty is the #1 mass fragrance company in developed markets. While the overall Consumer Beauty segment revenue was $2,072.7 million in FY2025 (35% of total sales), its LFL sales declined by 5%. However, within this segment, Consumer Beauty fragrances LFL sales grew by +8% in FY25. To maintain value perception amidst increased promotional activity from sellers, Coty introduced new products, including smaller sizes, and is making a major push into the $7 billion fragrance mists category with launches across more than a dozen brands.

Here's a quick look at segment performance that reflects the different customer relationship dynamics:

Metric	Prestige Segment (FY25)	Consumer Beauty Segment (FY25)
Reported Net Revenue	$3,820.2 million	$2,072.7 million
Revenue Share of Total	65%	35%
Reported Net Revenue Change (YoY)	Declined 1%	Declined 8%
Like-for-Like (LFL) Sales Change (YoY)	Slightly positive	Declined 5%
Fragrance LFL Sales Growth (YoY)	+2%	+8%

The success in Prestige fragrance sell-out, contrasted with the LFL sales decline in the broader Consumer Beauty division, shows where customer relationships are currently strongest for Coty Inc. The company is also leveraging its historical success, noting a 10% net revenue CAGR in Prestige fragrance sales from FY21 through FY25.

• Prestige segment adjusted operating margin (1H25): 24.2%.
• Consumer Beauty segment net revenue decline (4Q25 reported): 12%.
• E-commerce revenue contribution (FY25): $1 billion.
• Consumer Beauty CAGR (FY21-FY25): 2.0%.

Coty Inc. (COTY) - Canvas Business Model: Channels

You're looking at how Coty Inc. gets its products into customers' hands as of late 2025. The distribution strategy is clearly bifurcated, mirroring the company's two main reporting segments, Prestige and Consumer Beauty, with a strong pivot toward the higher-margin fragrance business.

Premium retail channels are the bedrock for the Prestige division, which accounted for 65% of Coty Inc.'s total net revenue in Fiscal Year 2025, amounting to $3,820.2 million. This channel mix involves high-end department stores and specialty beauty retailers like Sephora, where prestige sell-out grew by a low single-digit percentage in FY25. The Prestige fragrance category, which is the core focus, delivered a compound annual growth rate (CAGR) of 10% in net revenue from FY21 through FY25.

Mass retail channels are intrinsically linked to the Consumer Beauty segment. This segment represented 35% of total sales in FY25, with net revenue at $2,072.7 million. This channel includes drugstores, supermarkets, and hypermarkets for brands like CoverGirl, Rimmel, and Max Factor, which are currently under a strategic review. While the overall Consumer Beauty segment saw an 8% reported decline in FY25, its fragrance component grew LFL sales by 8%. The mass color cosmetics portfolio alone generates approximately $1.2 billion in annual revenue.

E-commerce and Direct-to-Consumer (DTC) platforms represent a significant and growing component of the overall sales mix. For the full Fiscal Year 2025, Coty Inc.'s E-Commerce revenue reached $1 billion. This channel is explicitly called out as a high-growth channel alongside Travel Retail.

Global Travel Retail remains a key channel, particularly for Prestige fragrance sales. In the first quarter of FY25 (ended September 30, 2024), this channel accounted for approximately 9% of the company's sales and saw revenue surge almost +21% like-for-like in the prior fiscal year (FY24). However, in FY25, sales in the Asia Travel Retail channel were negatively affected by regulatory restrictions aimed at formalizing cross-border shopping, which reduced surrogate shopping purchases.

Here's a quick look at the top-line revenue split for the full Fiscal Year 2025:

Segment/Channel Indicator	FY2025 Net Revenue (USD)	Percentage of Total Sales
Prestige (Primary Channel Driver)	$3,820.2 million	65%
Consumer Beauty (Primary Channel Driver)	$2,072.7 million	35%
Total Net Revenue	$5,892.9 million	100%
E-Commerce Revenue (Specific Figure)	$1 billion	N/A

The company's channel strategy is clearly weighted toward the luxury end, but the structure is evolving, especially with the strategic review of the Consumer Beauty arm:

• Prestige Fragrance LFL Sales Growth (FY25): +2%.
• Ultra-Premium Fragrance LFL Sales Growth (FY25): +9%.
• Consumer Beauty LFL Sales Decline (FY25): 5%.
• Mass/Prestige Fragrance combined account for around 69.0% of total sales.
• The company is focused on fragrance mists launches across more than a dozen brands in the coming 12 months.

If onboarding those new mist launches takes longer than expected, the targeted rebound in the second half of FY26 could be delayed.

Finance: draft 13-week cash view by Friday.

Coty Inc. (COTY) - Canvas Business Model: Customer Segments

You're looking at the core groups Coty Inc. (COTY) serves as of late 2025, which clearly splits between luxury aspiration and everyday value, though the company is actively reshaping the latter.

Prestige Consumers are the engine for high-margin sales, primarily seeking luxury fragrances and skincare. This group drives the Prestige segment, which brought in $3,820.2 million in net revenue for fiscal year 2025, making up 65% of the total sales base. For context, Prestige fragrance sales achieved a best-in-class compound annual growth rate (CAGR) of 10% from fiscal year 2021 through fiscal year 2025. Within this, the Ultra-Premium fragrance tier saw like-for-like (LFL) sales growth of +9% in FY2025, showing where the highest-end consumers are spending. The Prestige segment overall saw its LFL revenue move slightly positive in FY2025, despite a reported revenue decline of 1%.

The Mass Market Consumers are served through the Consumer Beauty division, which targets value-conscious buyers for color cosmetics and personal care items. This segment generated $2,072.7 million in FY2025 net revenue, accounting for the remaining 35% of total sales. This division faced headwinds, with its reported net revenue declining 8% and LFL revenue declining 5% in FY2025. It's important to note that the mass color cosmetics portfolio, which includes brands like CoverGirl and Rimmel, is currently under a strategic review, with these assets generating around $1.2 billion in annual revenue. Still, even within this division, Consumer Beauty fragrances delivered LFL sales growth of +8% in FY2025, showing scent remains a strong draw across price points.

Coty Inc. (COTY) segments its customer base geographically, which shows where the business is concentrated and where performance varied in FY2025. The Americas region is a substantial piece of the pie, contributing $2,373.0 million in net revenue for FY2025, which represented 40% of the Company's total annual sales. That region's reported net revenue declined 8% in FY2025. To give you a clearer picture of the revenue split by geography for the full fiscal year 2025, here's the breakdown:

Geographic Segment	FY2025 Net Revenue (Millions USD)	Percentage of Total Sales (FY2025)
Americas	$2,373.0	40%
EMEA	Data Not Explicitly Stated	Data Not Explicitly Stated
Asia Pacific	$708.1	12%

The focus on digital engagement is key for reaching Younger, digitally-native consumers. This group is heavily targeted through prestige cosmetics and celebrity-backed brands. For example, Kylie Cosmetics saw reported net revenue growth in the first quarter of fiscal year 2025. Furthermore, the company generated $1 billion in e-commerce revenue for the full fiscal year 2025, underscoring the importance of digital channels for all consumer segments. You can see the dual focus on luxury and digital reach in how the company structures its customer engagement.

The customer base can be further broken down by product category focus, which directly relates to the segment performance you see in the financials. Here are the key customer-facing segments and their associated FY2025 revenue contribution:

• Prestige Consumers: Driving $3,820.2 million (65% of sales) in FY2025.
• Mass Market Consumers: Represented by Consumer Beauty at $2,072.7 million (35% of sales) in FY2025.
• Prestige Cosmetics and Skincare Buyers: High-margin focus within the Prestige segment.
• Mass Color Cosmetics Buyers: A segment under strategic review, historically generating about $1.2 billion annually.
• Fragrance Buyers Across Price Points: LFL fragrance sales grew +2% in Prestige and +8% in Consumer Beauty fragrances in FY2025.

Finance: draft 13-week cash view by Friday.

Coty Inc. (COTY) - Canvas Business Model: Cost Structure

You're looking at the major drains on Coty Inc.'s bottom line, the costs that define how much it takes to keep those prestige and consumer beauty brands moving. Honestly, for a company this size, the structure is dominated by getting the product made and then telling the world about it.

Cost of Goods Sold (COGS) forms the foundation of the cost base, driven by raw materials, packaging complexity-especially for high-end fragrances-and the manufacturing overhead across their global footprint. For the fiscal year ending June 30, 2025, Coty Inc. reported net revenue of $\text{5,892.9 million}$. The reported gross margin for FY25 was $\text{64.8%}$, meaning the cost to produce and deliver those goods consumed approximately $\text{35.2%}$ of that revenue base.

The next massive bucket is Advertising and Promotion (A&P), which is critical for maintaining brand equity and driving the pipeline of new launches. You see this reflected in the Selling, General and Administrative (SG&A) spend, which was $\text{3,162.4 million}$ in fiscal 2024. To be fair, the A&P percentage moderately increased in the second quarter of fiscal 2025 as the company continued to invest behind its brands. This spend is necessary to support the high-visibility fragrance and cosmetics portfolios.

Coty Inc. is actively managing future fixed costs through structural changes. The latest phase of the 'All-in to Win' program includes significant restructuring efforts. Here's the quick math on the one-time hit for this plan:

• Total estimated one-time cash costs for the Fixed Cost Reduction Plan: $\text{80.0 million}$.
• These cash costs are expected to be roughly evenly split between fiscal 2026 and fiscal 2027.

This plan is designed to yield annual fixed cost savings of approximately $\text{130 million}$ before taxes, with $\text{80 million}$ projected for FY26 and $\text{50 million}$ for FY27.

The cost of the global workforce is another significant operating expense component. As of June 30, 2025, Coty Inc. reported a global workforce of $\text{11,636}$ employees. This number reflects a decrease of 155 employees, or -1.31%, compared to the prior year. The restructuring mentioned above will impact approximately 700 positions globally.

You can see the scale of the major cost components relative to the FY2025 reported net revenue of $\text{5,892.9 million}$ in this table:

Cost Component Category	Financial Metric/Data Point	Amount (in millions USD, unless noted)
Cost of Goods Sold (COGS)	Implied COGS (based on 64.8% Gross Margin)	Approx. $\text{2,074.3}$
Operating Expenses (SG&A Proxy)	SG&A Expense (FY2024 Figure)	$\text{3,162.4}$
Restructuring Costs (One-Time Cash)	Fixed Cost Reduction Plan Cash Costs	$\text{80.0}$
Workforce Size	Employees (as of June 30, 2025)	$\text{11,636}$

The company is actively working to reduce fixed costs, aiming for structural improvements across general and administrative spending. Still, managing raw material and packaging costs remains a constant pressure point, defintely.

Coty Inc. (COTY) - Canvas Business Model: Revenue Streams

You're looking at how Coty Inc. actually brings in the money as of late 2025. It's all about product sales, split clearly between the high-end and the mass market, plus a growing digital slice. Honestly, the numbers tell a clear story about where the bulk of the cash is coming from.

The Prestige Product Sales remain the bedrock of the business. This segment pulled in $3,820.2 million for fiscal year 2025. That figure represents a solid 65% of the total annual revenue for Coty Inc. during that period. It's definitely the engine.

The Consumer Beauty Product Sales make up the second major pillar. For FY2025, this category generated $2,072.7 million. That's the remaining 35% slice of the total pie. It's important to note that while Prestige was slightly positive on a like-for-like basis, Consumer Beauty saw a reported decline of 8% in the same year.

Here's a quick look at how those two main segments stack up against the total reported net revenue of $5,892.9 million in FY2025:

Revenue Stream	FY2025 Reported Revenue (USD)	Percentage of Total FY2025 Revenue
Prestige Product Sales	$3,820.2 million	65%
Consumer Beauty Product Sales	$2,072.7 million	35%
Total Reported Net Revenue	$5,892.9 million	100%

The digital channel shows clear growth momentum, which is a key focus area for the company going forward. E-commerce sales hit a significant milestone in FY2025, reaching $1 billion. This digital penetration is a critical part of the overall revenue mix, even if it's not broken out as a separate segment in the primary reporting structure.

Beyond direct product sales, the model implicitly relies on other income sources that keep the brand ecosystem running. You'll see this reflected in areas like:

• Licensing fees and royalties from brand partners.
• Revenue tied to the ongoing management of existing fragrance licenses.
• Potential income from strategic brand agreements.

While the exact dollar amount for all licensing fees and royalties for FY2025 wasn't explicitly isolated in the top-line segment reporting, the mention of fragrance sales across the spectrum, including licensed brands, confirms its role in the revenue architecture.