Deere & Empresa (DE): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da inovação agrícola, Deere & A empresa é um titã, transformando a agricultura por meio de tecnologia de ponta e modelagem estratégica de negócios. Com um legado de quase dois séculos, essa potência global criou meticulosamente um modelo de negócios que vai muito além da fabricação tradicional de máquinas, integrando a agricultura de precisão, soluções digitais e sistemas de apoio abrangentes que capacitam os agricultores em todo o mundo. Ao misturar perfeitamente engenharia avançada, inovação tecnológica e abordagens centradas no cliente, Deere & A empresa redefiniu como as empresas agrícolas operam, criando um plano para o sucesso que ressoa nos ecossistemas agrícolas globais.

Deere & Empresa (DE) - Modelo de Negócios: Principais Parcerias

Fabricantes de equipamentos agrícolas e fornecedores

Deere & A empresa mantém parcerias estratégicas com vários fornecedores de componentes de equipamentos:

Fornecedor	Detalhes da parceria	Valor anual de compras
Bosch GmbH	Componentes eletrônicos	US $ 412 milhões
ZF Friedrichshafen AG	Sistemas de transmissão	US $ 287 milhões
Cummins Inc.	Componentes do motor	US $ 523 milhões

Parceiros de tecnologia para soluções de agricultura de precisão

Deere colabora com as empresas de tecnologia para aprimorar a inovação agrícola:

• IBM (IA e integração de aprendizado de máquina)
• Microsoft Azure (plataformas de computação em nuvem)
• NVIDIA (Tecnologias de sensor avançado)

Instituições financeiras para financiamento de equipamentos

John Deere Financial fornece redes críticas de parceria:

Instituição financeira	Volume de financiamento	Intervalo de taxa de juros
Wells Fargo	US $ 2,3 bilhões	3.5% - 6.2%
Bank of America	US $ 1,8 bilhão	3.7% - 6.5%

Universidades de Pesquisa e Centros de Inovação Agrícola

Principais parcerias de colaboração de pesquisa:

• Universidade de Illinois - US $ 12,4 milhões de investimentos anuais de pesquisa
• Universidade Estadual de Iowa - US $ 9,7 milhões de pesquisa agrícola de precisão
• Universidade da Califórnia Davis - US $ 8,3 milhões de desenvolvimento de tecnologia agrícola

Agências governamentais e organizações de políticas agrícolas

Compromissos estratégicos de parceria governamental:

Agência	Foco de colaboração	Financiamento anual
USDA	Desenvolvimento de Tecnologia Agrícola	US $ 22,6 milhões
EPA	Iniciativas de sustentabilidade	US $ 5,9 milhões

Deere & Empresa (DE) - Modelo de Negócios: Atividades -chave

Projeto e fabricação de máquinas agrícolas

Volume anual de produção: 172.000 unidades de máquinas agrícolas em 2022

Categoria de máquinas	Unidades de produção anuais	Receita (2022)
Tratores	76,500	US $ 7,4 bilhões
Combina	38,250	US $ 3,9 bilhões
Equipamento de colheita	57,250	US $ 5,2 bilhões

Desenvolvimento de tecnologia agrícola de precisão

Investimento de P&D: US $ 1,8 bilhão em 2022

• Equipe de desenvolvimento de software: 1.200 engenheiros
• Patentes de tecnologia ativa: 3.750
• Plataformas de agricultura digital: 4 principais plataformas

Vendas e distribuição de equipamentos agrícolas globais

Região	Volume de vendas	Quota de mercado
América do Norte	89.400 unidades	52%
Europa	34.400 unidades	22%
Ámérica do Sul	28.600 unidades	15%
Ásia-Pacífico	19.600 unidades	11%

Serviços de Suporte e Manutenção do Cliente

Receita anual de serviço de manutenção: US $ 2,3 bilhões em 2022

• Centros de Serviço Global: 1.600
• Equipe de suporte técnico: 6.500 técnicos
• Tempo médio de resposta: 4,2 horas

Pesquisa agrícola e inovação

Investimento de inovação: US $ 1,5 bilhão em 2022

• Centros de pesquisa: 12 locais globais
• Equipes de pesquisa em tecnologia agrícola: 850 pesquisadores
• Desenvolvimentos anuais de protótipo: 120 novos conceitos de tecnologia agrícola

Deere & Empresa (DE) - Modelo de Negócios: Recursos Principais

Instalações de fabricação avançadas em todo o mundo

Deere & Empresa opera 14 instalações de fabricação nos Estados Unidos, com instalações adicionais em:

• Brasil
• China
• Alemanha
• Índia
• México

Localização	Tipo de instalação	Linha de produtos primária
Moline, Illinois	Sede global	Equipamento agrícola
Waterloo, Iowa	Fabricação de tratores	Grandes tratores agrícolas
Pune, Índia	Fabricação global	Tratores compactos

Propriedade intelectual e patentes de tecnologia

A partir de 2023, Deere & Empresa possui 3.892 patentes ativas em toda a tecnologia agrícola e soluções de agricultura de precisão.

Rede global de revendedores

Deere mantém 5.551 localizações de revendedores independentes em todo o mundo, com:

• 2.983 revendedores de equipamentos agrícolas
• 1.672 revendedores de equipamentos de construção
• 896 revendedores de equipamentos florestais e de gramado/jardim

Equipes de engenharia e pesquisa

Deere emprega 12.400 profissionais de pesquisa e desenvolvimento com um investimento anual de P&D de US $ 2,1 bilhões em 2023.

Capital financeiro e reputação da marca

Métrica financeira	2023 valor
Total de ativos	US $ 86,4 bilhões
Patrimônio total	US $ 33,2 bilhões
Receita anual	US $ 52,8 bilhões

Deere & Empresa (DE) - Modelo de Negócios: Proposições de Valor

Máquinas e equipamentos agrícolas de alto desempenho

John Deere produz uma gama abrangente de equipamentos agrícolas com 2023 receita de segmento agrícola de US $ 27,4 bilhões. As linhas de produtos incluem:

• Tratores que variam de 45 a 670 cavalos de potência
• Combine colhedores com até 690 cavalos de potência do motor
• Pulverizadores que cobrem até 120 pés de lança

Categoria de equipamento	2023 Vendas unitárias	Faixa de preço médio
Grandes tratores	38.500 unidades	$250,000 - $600,000
Combine colheitadeiras	12.300 unidades	$300,000 - $750,000

Tecnologias agrícolas avançadas de precisão

John Deere investiu US $ 2,1 bilhões em pesquisa e desenvolvimento em 2023, com foco em tecnologias de agricultura de precisão.

• Precisão dos sistemas de orientação automática em 2,5 cm
• John Deere Operations Center com análise de dados em tempo real
• Tecnologias de otimização de desempenho da máquina

Soluções abrangentes para produtividade agrícola

Soluções integradas gerando US $ 5,6 bilhões em receita agrícola de precisão em 2023.

Tipo de solução	2023 Receita
Software de agricultura de precisão	US $ 1,2 bilhão
Serviços de equipamentos conectados	US $ 2,4 bilhões

Inovação agrícola sustentável

John Deere comprometeu US $ 500 milhões a tecnologias de agricultura sustentável em 2023.

• Desenvolvimento de equipamentos elétricos e autônomos
• Designs reduzidos de máquinas de emissão de carbono
• Tecnologias de Agricultura de Precisão Reduzindo o Consumo de Recursos

Infraestrutura de suporte e serviço global

Rede de Serviços Globais com 2023 Métricas:

Métrica de serviço	2023 dados
Locais globais de revendedores	1.595 concessionárias
Países com presença de serviço	180 países
Receita anual de serviço	US $ 3,8 bilhões

Deere & Empresa (DE) - Modelo de Negócios: Relacionamentos do Cliente

Programas de suporte ao cliente de longo prazo

John Deere oferece John Deere Worksight Programa de suporte, cobrindo mais de 2.200 localizações de revendedores em todo o mundo. O programa fornece serviços abrangentes de monitoramento e manutenção de equipamentos.

Programa de suporte	Cobertura anual	Alcance global
John Deere Worksight	Suporte técnico 24/7	2.200 mais de localizações de revendedores

Engajamento da rede de revendedores

John Deere mantém uma rede de revendedores robustos com Aproximadamente 1.500 concessionárias agrícolas em toda a América do Norte.

• Receita média do revendedor: US $ 14,3 milhões por local
• A rede de revendedores abrange 50 estados nos Estados Unidos
• Presença internacional de revendedores em mais de 30 países

Plataformas digitais para gerenciamento de equipamentos

O John Deere Operations Center fornece soluções avançadas de gerenciamento de equipamentos digitais.

Plataforma digital	Usuários ativos	Capacidade de gerenciamento de dados
John Deere Operations Center	500.000 mais de usuários ativos	Rastreamento de equipamentos em tempo real

Treinamento técnico e educação

John Deere investe em programas de treinamento técnico abrangentes para clientes e revendedores.

• Orçamento de treinamento anual: US $ 42 milhões
• Módulos de treinamento online e pessoalmente
• Programas de certificação para técnicos de equipamento

Opções de financiamento personalizadas

A John Deere Financial fornece soluções de financiamento especializadas para equipamentos agrícolas e de construção.

Serviço de financiamento	Portfólio total de empréstimos	Valor médio do empréstimo
John Deere Financial	US $ 37,2 bilhões	US $ 250.000 por empréstimo de equipamento agrícola

Deere & Empresa (DE) - Modelo de Negócios: Canais

Rede de concessionária autorizada

Deere & A empresa opera 2.162 locais de revendedores globalmente a partir de 2023. As capas da rede de revendedores:

Região	Número de revendedores
América do Norte	1.387 revendedores
Europa	412 revendedores
Ásia -Pacífico	263 revendedores
América latina	100 revendedores

Plataformas de vendas on -line diretas

A plataforma de comércio eletrônico de John Deere gerou US $ 3,2 bilhões em receita de vendas digitais em 2023. Os principais canais on-line incluem:

• Johndeere.com
• Myjohnnderee.com
• Plataformas de mercado de equipamentos

Feiras de equipamentos agrícolas

John Deere participa de 47 programas de comércio agrícola internacional anualmente, com um investimento estimado em marketing de US $ 22,5 milhões em 2023.

Marketing digital e comércio eletrônico

Despesas de marketing digital em 2023: US $ 78,6 milhões

Canal digital	Métricas de engajamento
LinkedIn	1,2 milhão de seguidores
YouTube	850.000 assinantes
Facebook	1,5 milhão de seguidores

Conferências da Indústria Agrícola

Participação anual da conferência: 22 grandes eventos

• Conferência Agrícola da América do Norte
• Cúpula de agricultura de precisão internacional
• Expo Global Farm Equipment

Deere & Empresa (DE) - Modelo de Negócios: Segmentos de Clientes

Grandes agricultores comerciais

A partir de 2024, Deere & A empresa atende grandes agricultores comerciais com segmentos anuais de receita:

Tamanho da fazenda	Receita anual	Gastos com equipamentos
1.000-5.000 acres	US $ 2,5M - US $ 7,5M	US $ 500.000 - US $ 1,5 milhão
5.000 a 10.000 acres	US $ 7,5 milhões - US $ 15 milhões	US $ 1,5 milhão - US $ 3m

Operações agrícolas de pequena e média escala

Características do segmento de mercado:

• Tamanho médio da fazenda: 400-1.000 acres
• Investimento anual de equipamentos: US $ 100.000 - US $ 350.000
• Mercado endereçável total: 2,02 milhões de fazendas nos Estados Unidos

Departamentos Agrícolas do Governo

Dados de compras governamentais:

Categoria de compras	Gastos anuais
Equipamento agrícola	US $ 425 milhões
Pesquisar & Suporte de desenvolvimento	US $ 78 milhões

Cooperativas agrícolas

Detalhes do segmento cooperativo:

• Cooperativas agrícolas totais nos EUA: 1.698
• Orçamento médio do equipamento anual: US $ 750.000
• Poder de compra coletiva: US $ 1,2 bilhão

Empresas agrícolas internacionais

Penetração no mercado global:

Região	Quota de mercado	Vendas anuais de equipamentos
América do Norte	48%	US $ 6,3 bilhões
Europa	22%	US $ 2,9 bilhões
Ámérica do Sul	15%	US $ 1,9 bilhão
Ásia-Pacífico	12%	US $ 1,6 bilhão
África	3%	US $ 400 milhões

Deere & Empresa (DE) - Modelo de Negócios: Estrutura de Custo

Investimentos de pesquisa e desenvolvimento

Deere & A empresa investiu US $ 2,1 bilhões em despesas de pesquisa e desenvolvimento no ano fiscal de 2023. O colapso dos investimentos em P&D inclui:

Segmento	Investimento em P&D ($ m)
Agricultura e relva	1,350
Construção e silvicultura	450
Serviços financeiros	300

Despesas de fabricação e produção

Custos de fabricação totais para Deere & A empresa no ano fiscal de 2023 foi de US $ 38,4 bilhões, com os seguintes componentes -chave:

• Custos de material direto: US $ 24,6 bilhões
• Custos de mão -de -obra direta: US $ 5,2 bilhões
• Mercancada de fabricação: US $ 8,6 bilhões

Distribuição global e logística

Despesas de logística e distribuição para Deere & A empresa em 2023 totalizou US $ 3,7 bilhões, incluindo:

Canal de distribuição	Custo ($ m)
Suporte à rede de revendedores	1,850
Transporte global e transporte	1,250
Armazenamento	600

Operações de marketing e vendas

Despesas de marketing e vendas para Deere & A empresa no ano fiscal de 2023 foi de US $ 2,9 bilhões, distribuída da seguinte maneira:

• Compensação do pessoal de vendas: US $ 1,4 bilhão
• Campanhas de marketing: US $ 650 milhões
• Infraestrutura de suporte de vendas: US $ 850 milhões

Manutenção de infraestrutura de tecnologia

Infraestrutura de tecnologia e custos de manutenção para Deere & A empresa em 2023 totalizou US $ 1,2 bilhão, incluindo:

Categoria de tecnologia	Custo ($ m)
Sistemas de TI e software	550
Manutenção da plataforma digital	350
Infraestrutura de segurança cibernética	300

Deere & Empresa (DE) - Modelo de Negócios: Fluxos de Receita

Vendas de equipamentos agrícolas

No ano fiscal de 2023, Deere & A empresa relatou vendas líquidas de equipamentos agrícolas de US $ 25,8 bilhões. A quebra das vendas de equipamentos inclui:

Categoria de equipamento	Receita de vendas
Grandes tratores agrícolas	US $ 7,2 bilhões
Tratores agrícolas de utilidade	US $ 3,5 bilhões
Equipamento de colheita	US $ 5,9 bilhões
Equipamento de semeadura e lavoura	US $ 4,2 bilhões

Licenciamento de tecnologia agrícola de precisão

O licenciamento de tecnologia de agricultura de precisão gerou aproximadamente US $ 412 milhões em receita para Deere & Empresa em 2023.

Receita de peças e serviços

O segmento de peças e serviços gerou US $ 6,3 bilhões em receita para o ano fiscal de 2023, com a seguinte distribuição:

• Vendas de peças de equipamentos agrícolas: US $ 4,1 bilhões
• Receita do Serviço de Equipamentos Agrícolas: US $ 2,2 bilhões

Serviços financeiros e arrendamento de equipamentos

A Deere Financial Services reportou receita total de US $ 2,9 bilhões em 2023, com o arrendamento de equipamentos contribuindo com US $ 1,2 bilhão para esse segmento.

Categoria de Serviço Financeiro	Receita
Arrendamento de equipamentos	US $ 1,2 bilhão
Serviços de financiamento	US $ 1,7 bilhão

Assinaturas de solução agrícola digital

Soluções de agricultura digital e assinaturas geraram US $ 287 milhões em receita para Deere & Empresa em 2023.

• John Deere Operations Center Assinations: US $ 156 milhões
• Assinaturas de software de agricultura de precisão: US $ 131 milhões

Deere & Company (DE) - Canvas Business Model: Value Propositions

Integrated solutions for increased productivity and sustainability

Deere & Company supports its customers through a business cycle where worldwide net sales and revenues for fiscal year 2025 totaled $45.684 billion. The company delivered a net income attributable to Deere & Company of $5.027 billion for fiscal year 2025. Free cash flow for fiscal year 2025 was reported at $3.23 Billion.

Autonomy and automation (e.g., Autonomous 9RX Tractor) to solve labor shortages

The Autonomous 9RX Tractor was unveiled in January 2025 at CES. Tractors being tested in the field had farmed more than 50,000 acres autonomously as of January 2025. Model Year 2025 8 Series and 9 Series tractors offer an autonomous-ready option to support seamless transition to full autonomy. Labor shortages in agriculture are reported by 60 to 88% of businesses using Deere equipment.

Precision Ag tools like See & Spray to reduce input costs and increase yields

John Deere customers used See & Spray technology across more than five million acres of farmland during the 2025 growing season. In 2025, customers reduced non-residual herbicide use by an average of nearly 50%, saving nearly 31 million gallons of herbicide mix. Field studies showed an average yield bump of 2 bushels per acre in soybeans when using the technology compared to broadcast spraying. The Application Savings Guarantee aligns cost with performance, charging $1/fallow acre or $5/in-crop acre based on measurable savings.

Metric	Value / Range	Context Year/Period
See & Spray Acres Covered	5 million acres	2025 Growing Season
Average Herbicide Reduction	Nearly 50%	2025
Herbicide Gallons Saved	Nearly 31 million gallons	2025
Average Soybean Yield Bump	2.0 bushels per acre	Trials
Autonomous Tillage Acres Farmed	More than 50,000 acres	As of January 2025

Premium quality, durability, and high resale value of equipment

The company is focused on operational efficiency to remain resilient, which supports the underlying quality of its assets. While specific resale value percentages for FY2025 are not available, the company's focus on structural improvements and customer value underpins the perceived durability of its fleet.

Comprehensive financial services to facilitate equipment acquisition

John Deere Financial Services reported a portfolio size of $67.2 billion as of October 27, 2024. Retail Notes & Financing Leases represented 60% of this portfolio by market as of that date. The company manages its balance sheet to support an "A" rating, which provides access to low-cost funding mechanisms for its financial services operation.

• John Deere Financial Services Portfolio (as of 10/27/2024): $67.2 billion
• Retail Notes & Financing Leases Share of Portfolio: 60%
• Target Dividend Payout Ratio: 25-35% of mid-cycle earnings

Deere & Company (DE) - Canvas Business Model: Customer Relationships

You're looking at how Deere & Company keeps its customers engaged, especially as equipment sales face a contraction. The relationship strategy is deeply rooted in its physical network, heavily supplemented by digital tools that are seeing real uptake.

Dedicated, high-touch support through local independent dealers

The dealer network remains the backbone of the customer relationship. As of November 06, 2025, there are 2,269 John Deere dealers operating across the United States. This physical footprint is substantial, with the company maintaining a presence in 2,273 locations across 50 states. To support this channel and future product development, Deere & Company is prepared to invest $20 billion in its U.S. production plants over the next decade. This investment underpins the ability of local dealers to service and supply customers effectively. For instance, Texas alone accounts for 169 of these dealers, representing about 7% of the total U.S. network.

Digital, self-service monitoring via the Operations Center app

Digital engagement is scaling rapidly, turning raw machine data into actionable customer insights. The John Deere Operations Center has surpassed 485 million acres under management globally. A key metric here is engagement; 30% of those acres are classified as highly engaged. The introduction of the Precision Essentials kit has acted as a catalyst, bringing over 2,400 new customers directly into the Operations Center ecosystem. For existing users, adopting this kit led to a 35% increase in their engaged acres and a nearly 50% increase in their highly engaged acres. Furthermore, the connectivity solution JDLink Boost, designed for areas with poor cell coverage, surpassed 5,000 global orders in its first year of availability.

Here's a quick look at the digital adoption metrics as of late 2025:

Metric	Value	Context
Total Acres Managed in Operations Center	485 million acres	Global scale of digital platform usage.
Highly Engaged Acres Percentage	30%	Indicates deep utilization of the platform's features.
New Customers Added via Precision Essentials	Over 2,400	Direct pipeline into the digital ecosystem.
Increase in Engaged Acres (Existing Users Post-Adoption)	35%	Measure of increased digital activity from current users.
JDLink Boost Global Orders (First Year)	Over 5,000	Adoption of connectivity solutions in challenging coverage areas.

Long-term, durable relationships built on brand loyalty and quality

The relationship is fortified by the perception of quality, which supports premium pricing and customer retention even during market downturns. The full-year fiscal 2025 results showed resilience, with net income attributable to Deere & Company reaching $5.027 billion, despite worldwide net sales and revenues decreasing 12% to $45.684 billion compared to fiscal 2024. This performance, described by leadership as the best results yet at this point in the cycle, speaks to the structural strength and customer commitment to the brand.

Aftermarket service and parts support across the product lifecycle

The focus on keeping existing equipment running is a major relationship driver, especially when new equipment sales are projected to decline. Dealer forecasts for 2025 show strong confidence in the aftermarket segment. Over 90% of dealers expect their service revenue to be as good as or better than 2024. Parts revenue projections are similarly positive, with 44.4% forecasting growth between 2-7% and 4.9% expecting revenue to be up 8% or more. Only a small fraction, 43.2%, project parts revenue to be flat.

Here is the dealer forecast breakdown for the aftermarket segment in 2025:

• Service Revenue Forecast: Over 90% expected to be flat or better.
• Parts Revenue Forecast (Flat): 43.2% of dealers.
• Parts Revenue Forecast (Growth of 2-7%): 44.4% of dealers.
• Parts Revenue Forecast (Growth of 8%+): 4.9% of dealers.

Finance: draft 13-week cash view by Friday.

Deere & Company (DE) - Canvas Business Model: Channels

You're looking at how Deere & Company gets its products and services to the customer base, which is a complex mix of physical locations and digital tools as of late 2025. This channel strategy is key to supporting their fiscal year 2025 worldwide net sales and revenues of $45.684 billion.

The backbone remains the physical presence, which Deere & Company supports through a Global network of over 2,100 independent John Deere dealer locations. These dealers are crucial for high-touch service and inventory management, especially as the company navigates market contraction, with a full-year net income attributable to Deere & Company for fiscal year 2025 reported at $5.027 billion.

Digital channels are increasingly integrated into the physical sales and service flow. For instance, customers using the John Deere Operations Center can now order parts for scheduled services directly through the newly integrated Shop.Deere.com feature, streamlining parts ordering.

The John Deere Operations Center is a digital platform for data and machine management that is seeing significant adoption outside of its core large-scale farming base. The flexibility of this tech platform is clear in its expansion into construction and forestry applications.

Digital Channel Metric	Data Point (Late 2025)
Active Organizations Using Op Center for Road Building	Nearly 3,000
New Customers Entering OpCenter Ecosystem via Precision Essentials Orders	Over 2,400
Increase in Engaged Acres for Existing Op Center Users	35%
Increase in Highly Engaged Acres for Existing Op Center Users	Nearly 50%

The Direct sales team for large-scale agricultural and construction enterprises works alongside the dealer network, focusing on complex, high-value sales that require deep technical consultation. This approach supports the overall business, which reported Q4 2025 net sales and revenues of $12.394 billion.

Strategic alliances for specific regional distribution, such as the exclusive partnership with Hitachi Construction Machinery for excavators, remain important for market penetration in specific segments globally. This hybrid sales strategy helps Deere maintain its dominant position, including maintaining over 50% market share in large agricultural machinery in North America.

The digital ecosystem is also supported by technology adoption metrics, such as the 21,000 global orders for Precision Ag Essentials since its launch last year, which drives engagement with the digital tools.

• Dealer network size: Over 2,100 locations.
• Q4 2025 Net Income: $1.065 billion.
• FY 2026 Net Income Forecast Range: $4.00 billion to $4.75 billion.
• Digital platform usage for road building more than doubled.

Deere & Company (DE) - Canvas Business Model: Customer Segments

You're looking at the core of Deere & Company's revenue engine, which is definitely segmented by the scale and type of operation you're in. The largest group, the Large-Scale Agricultural Producers, still drives the bulk of the equipment revenue, pegged at over 65% of that total. These are the operations where the Production & Precision Ag (PPA) technology is most critical.

Next up, you have the Construction and Earthmoving Contractors, which account for approximately 25% of sales. This group, combined with Forestry Operations, is showing some expected resilience heading into 2026, even as the large ag cycle remains subdued. Still, the outlook for Construction & Forestry net sales for fiscal year 2025 was forecasted to be down between 10% and 15%.

The remaining customer base is more fragmented but important for overall stability. This includes Small Agriculture and Turf customers, like homeowners and commercial landscapers, and those Forestry Operations and Timber Management companies. For the Small Ag & Turf segment, net sales were expected to remain down around 10% for fiscal year 2025.

The final, and perhaps most future-facing, segment is the Agritech Adopters seeking data-driven, autonomous solutions. This group is intrinsically tied to the PPA segment, which saw net sales forecasts revised to be down between 15% and 20% for the full fiscal year 2025, partly due to currency effects.

Here's the quick math on how the segments stacked up based on the most recent full-year data available:

Customer Segment Grouping	Relevant Segment Name (FY2024 Revenue)	FY2024 Revenue Amount	FY2025 Forecast/Outlook
Large-Scale Agricultural Producers	Production & Precision Ag (PPA)	$20.57 B	Net sales forecast down 15% to 20%
Construction and Earthmoving Contractors	Construction & Forestry (C&F)	(Part of $9.11 B in FY2023 C&F)	Net sales forecast down 10% to 15%
Small Agriculture and Turf	Small Agriculture (FY2024) / Turf (FY2024)	$7.69 B / $3.02 B	Net sales expected down around 10%
Forestry Operations	Forestry (FY2024)	$1.11 B	Part of C&F outlook
Agritech Adopters	Production & Precision Ag (PPA)	$20.57 B	Focus on technology adoption driving segment

You should also note the overall financial context for Deere & Company in fiscal year 2025:

• Worldwide net sales and revenues for full year 2025: $45.684 billion.
• Net income attributable to Deere & Company for fiscal year 2025: $5.027 billion.
• Fourth quarter 2025 worldwide net sales and revenues: $12.394 billion.
• Fourth quarter 2025 net income: $1.065 billion.
• Full-year 2026 net income is projected to be between $4.00 billion and $4.75 billion.

For the fourth quarter of 2025, segment sales increases were reported:

• Production and Precision Agriculture sales increased 10%.
• Construction and Forestry sales increased 27%.

Finance is drafting the 13-week cash view by Friday.

Deere & Company (DE) - Canvas Business Model: Cost Structure

You're looking at the major expenses that drive the machinery giant's operations as of late 2025. Honestly, for a company building massive, complex equipment, the cost side is dominated by materials, making up the bulk of the Cost of Goods Sold (COGS).

The direct costs associated with building and selling equipment remain Deere & Company's largest expense category. For fiscal year 2025, the reported Cost of Goods Sold was $28.159 billion, which represented an 8.5% decline year-over-year from 2024. This figure inherently bundles the high costs of direct material procurement-steel, electronics, specialized components-and the associated direct labor required for assembly.

Deere & Company maintains a significant, non-negotiable spend on staying ahead technologically. The investment in Research & Development (R&D) for the full fiscal year 2025 was reported at $2.311 billion. This spend fuels the smart industrial strategy, focusing on automation, AI, and precision technology integration across their product lines.

The capital intensity of manufacturing means substantial ongoing investment in the physical plant. This is captured in the Capital Expenditure (Capex) figures. For fiscal year 2025, Deere & Company's capital expenditure was -$4.23 billion. This outlay covers maintaining, upgrading, and expanding facilities and production equipment necessary for high-volume, high-quality output.

Beyond the direct costs and R&D, overhead and support costs are critical to keeping the global machine running smoothly. These costs include:

• Manufacturing overhead, including factory utilities and indirect labor.
• Costs related to managing complex global supply chains.
• Selling, General, and Administrative (SG&A) expenses not captured in COGS.

Supporting the dealer network is a major component of managing sales volume and market share, especially during periods of market uncertainty. While a specific 2025 figure for dealer incentives isn't immediately available in the latest reports, the company spent just over $3.5 billion on dealer sales incentives in fiscal year 2023. You can expect this line item to remain substantial as Deere manages dealer inventory and supports sales against economic headwinds.

Here's a quick look at some of the key financial anchors for the cost structure in FY 2025:

Cost Component	FY 2025 Amount
Cost of Goods Sold (COGS)	$28.159 billion
Research & Development (R&D)	$2.311 billion
Capital Expenditure (Capex)	-$4.23 billion
Dealer Sales Incentives (Latest Reported FY 2023)	$3.5 billion

The operating expense (opex) for Deere & Company in fiscal year 2025 was reported at $8.10 Billion. This figure captures many of the overhead and operational costs that aren't directly tied to the production of a single unit.

Finance: draft 13-week cash view by Friday.

Deere & Company (DE) - Canvas Business Model: Revenue Streams

You're looking at the core ways Deere & Company brings in cash as of late 2025. It's a mix of big-ticket machinery sales, financing the purchase of that machinery, and keeping it running afterward.

The total top-line number for the fiscal year 2025 was $45.684 billion in worldwide net sales and revenues. This figure represented a 12% decrease from the prior year, reflecting the challenging farm economy and tariff impacts John May mentioned.

The primary engine remains Equipment Sales, which is reported as Net Sales for Equipment Operations. For fiscal year 2025, Net Sales for Equipment Operations totaled $38.917 billion. This category bundles the sales of new equipment across the major divisions, which includes the revenue generated from Aftermarket Parts and Service sales, as those are integral to the equipment lifecycle. The company's strategy focuses on keeping customers operational, which drives aftermarket revenue.

Here is how the Equipment Sales break down, based on segment estimates for FY 2025, keeping in mind that Aftermarket Parts and Service is embedded within these equipment segments:

• Production & Precision Ag net sales for the full year 2025 were $17.3 billion, down 16.9% year-over-year.
• Small Agriculture & Turf net sales for the full year 2025 were $10.07 billion (TTM data available, close to FY2025 estimates).
• Construction & Forestry net sales for the full year 2025 were $10.66 billion (TTM data available, close to FY2025 estimates).

The Financial Services segment is a crucial support stream, helping customers acquire the high-cost assets. For fiscal year 2025, Financial Services revenues were reported at $5.8 billion, a slight increase of 0.7% year-over-year. The net income from this segment was strong, coming in at $890 million for the full year, which was up 27.9% compared to fiscal 2024, helped by favorable financing spreads. You can see the relative size of these streams here:

Revenue Stream Component	FY 2025 Revenue (Approximate)	Percentage of Total Revenue (Estimate)
Equipment Operations Net Sales	$38.917 billion	Approximately 85%
Financial Services Revenue	$5.8 billion	Approximately 13%
Total Worldwide Net Sales and Revenues	$45.684 billion	100%

The final, growing component is Digital and Software Subscriptions. While Deere & Company doesn't always break out the exact dollar amount for recurring software revenue separately in the main top-line disclosures, the value proposition is clear. Revenue is generated from subscriptions for connected services like JDLink and the Operations Center. This recurring revenue stream supports the Smart Industrial strategy, providing ongoing value long after the initial machine sale. The company's focus on technology integration is designed to increase the stickiness of the customer relationship, which directly feeds this revenue block.

Finance: draft 13-week cash view by Friday.