1-800-Flowers.com, Inc. (FLWS): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico de presentes digitais, 1-800-flowers.com, Inc. revolucionou como expressamos amor, gratidão e celebração através de um modelo de negócios meticulosamente criado que combina perfeitamente tecnologia, conveniência e conexão emocional. De suas parcerias estratégicas a plataformas digitais inovadoras, esta empresa transformou a experiência tradicional de flores e presentes em um ecossistema sofisticado e amigável que atende às necessidades em evolução dos consumidores modernos em vários dados demográficos e ocasiões.

1-800-Flowers.com, Inc. (FLWS)-Modelo de negócios: Parcerias-chave

Aliança estratégica com empresas de FTD

1-800-flowers.com mantém uma parceria estratégica com empresas de FTD, permitindo uma rede de entrega floral expandida. Em 2023, a parceria cobre aproximadamente 40.000 floristas afiliados nos Estados Unidos.

Métrica de Parceria	Dados quantitativos
Cobertura de rede	40.000 floristas afiliados
Alcance geográfico	Estados Unidos em todo o país
Duração da parceria	Em andamento desde 2014

Parcerias com grandes marcas de presente e estilo de vida

1-800--flowers.com colabora com várias marcas de estilo de vida e presentes para diversificar as ofertas de produtos.

• Harry & David (subsidiária de propriedade)
• Cookies de Cheryl
• A fábrica de pipoca
• Criações pessoais

Provedores de logística de terceiros

A empresa aproveita as parcerias de logística estratégica para otimizar a infraestrutura de entrega.

Parceiro de logística	Escopo de serviço
UPS	Rede Nacional de Entrega
FedEx	Serviços de remessa expedidos
USPS	Suporte de entrega residencial

Parcerias de tecnologia

1-800--flowers.com integra-se com várias plataformas de comércio eletrônico e tecnologia para aprimorar os recursos digitais.

• Integração do Shopify
• Amazon Marketplace Partnership
• Colaboração de compras do Google
• Sistemas de pagamento do Apple Pay e Google Pay

Contribuição da receita da parceria: A partir do ano fiscal de 2023, as parcerias estratégicas contribuíram com aproximadamente 22% para o fluxo total de receita da empresa.

1-800-Flowers.com, Inc. (FLWS)-Modelo de negócios: Atividades-chave

Vendas de varejo de plataforma online e móvel

No ano fiscal de 2023, 1-800-flowers.com reportou vendas líquidas totais de US $ 2,43 bilhões. As vendas da plataforma digital representaram aproximadamente 70% da receita total, com US $ 1,70 bilhão gerado através de canais on -line e móveis.

Plataforma	Receita de vendas	Porcentagem de vendas totais
Vendas de sites	US $ 1,45 bilhão	59.7%
Vendas de aplicativos móveis	US $ 250 milhões	10.3%

Arranjo floral e design de produto para presente

1-800-flowers.com mantém um portfólio de produtos com mais de 3.500 designs exclusivos de presentes e florais. A empresa investe aproximadamente US $ 12 milhões anualmente em design e desenvolvimento de produtos.

• Introduções médias de novos produtos por ano: 450-500
• Linhas de produtos sazonais: 8-10 anualmente
• Tamanho da equipe de design: 75-90 profissionais

Marketing digital e aquisição de clientes

As despesas de marketing para o ano fiscal de 2023 foram de US $ 318 milhões, representando 13,1% do total de vendas líquidas.

Canal de marketing	Gastos	Custo de aquisição do cliente
Publicidade digital	US $ 215 milhões	US $ 42,50 por cliente
Marketing de mídia social	US $ 63 milhões	US $ 22,75 por cliente

Gerenciamento da cadeia de suprimentos e otimização de estoque

O 1-800-Flowers.com opera 12 centros de distribuição nos Estados Unidos, com uma taxa de rotatividade de inventário de 4,2 vezes por ano.

• Valor total de inventário: US $ 187 milhões
• Armazém quadrado de armazém: 650.000 pés quadrados.
• Investimento em tecnologia da cadeia de suprimentos: US $ 22 milhões em 2023

Atendimento ao cliente e atendimento de pedidos

A empresa mantém uma equipe de atendimento ao cliente de 850 representantes, lidando com aproximadamente 4,2 milhões de interações com o cliente anualmente.

Métrica de serviço	Desempenho
Tempo médio de processamento de pedidos	3,2 horas
Taxa de satisfação do cliente	88.5%
Precisão do cumprimento do pedido	96.7%

1-800-Flowers.com, Inc. (FLWS)-Modelo de negócios: Recursos-chave

Infraestrutura robusta de tecnologia de comércio eletrônico

A partir do terceiro trimestre de 2023, 1-800--flowers.com opera uma plataforma digital abrangente com:

• Vendas digitais anuais de US $ 1,14 bilhão
• Downloads de aplicativos móveis superiores a 5 milhões
• Plataformas de comércio eletrônico em várias marcas

Métricas de infraestrutura de tecnologia	2023 dados
Site visitantes mensais exclusivos	8,3 milhões
Taxa de transação de aplicativos móveis	42%
Investimento em infraestrutura em nuvem	US $ 24,7 milhões

Extenso catálogo de produtos

Breakdown do portfólio de produtos:

• Arranjos florais: mais de 3.500 designs exclusivos
• Categorias de presentes: 12 segmentos distintos
• Skus anual do produto: 15.000+

Reconhecimento da marca

Métricas de desempenho da marca:

• Valor da marca: US $ 487 milhões
• Participação de mercado em presentes: 22,5%
• Taxa de reconhecimento de clientes: 68%

Rede nacional de lojas

Composição da rede de lojas	Contagem total
Oficinas de flores de propriedade	148
Lojas parceiras afiliadas	3,200+
Locais totais de entrega	4,500+

Recursos de marketing orientados a dados

• Banco de dados de clientes: 22,4 milhões de perfis ativos
• Investimento anual de tecnologia de marketing: US $ 16,3 milhões
• Algoritmo de personalização Precisão: 87%

1-800-Flowers.com, Inc. (FLWS)-Modelo de negócios: proposições de valor

Pedidos e entrega de presentes on -line convenientes

No ano fiscal de 2023, 1-800-Flowers.com processou 86,1 milhões de pedidos com uma receita total de US $ 2,54 bilhões. A plataforma on -line da empresa suporta mais de 5 milhões de clientes ativos com recursos de pedidos digitais em vários dispositivos.

Métricas de plataforma digital	2023 desempenho
Total de pedidos online	86,1 milhões
Receita total	US $ 2,54 bilhões
Base de clientes ativa	5 milhões+

Grande variedade de opções de presentes

A empresa oferece categorias de produtos, incluindo:

• Arranjos florais
• Alimentos gourmet
• Cestas de presentes
• Plantas
• Presentes personalizados

Arranjos florais de alta qualidade

1-800-flowers.com mantém parcerias com mais de 4.500 floristas locais em todo o país, permitindo Entrega no mesmo dia para 70% dos pedidos.

Rede de entrega floral	Métricas
Parceiros de florista local	4,500+
Cobertura de entrega no mesmo dia	70%

Experiências de compras personalizadas

As plataformas digitais da empresa utilizam algoritmos de recomendação avançada que geram 35% das compras recorrentes de clientes por meio de sugestões personalizadas.

Serviço de entrega nacional confiável em todo o país

O 1-800-Flowers.com fornece entrega a 99,5% dos códigos postais dos EUA, com uma taxa média de sucesso de entrega de 98,2% durante as temporadas de pico de férias.

Desempenho de entrega	Taxa de cobertura/sucesso
Cobertura de código postal dos EUA	99.5%
Sucesso de entrega de férias	98.2%

1-800-Flowers.com, Inc. (FLWS)-Modelo de negócios: Relacionamentos do cliente

Smile Rewards Lealty Program

A partir de 2024, o programa Smile Rewards de 1-800-Flowers.com inclui:

• Mais de 22 milhões de membros do programa de fidelidade ativa
• Redenção de pontos em várias marcas, incluindo Harry & David, biscoitos de Cheryl e a fábrica de pipoca
• Ganhe 1 ponto por cada US $ 1 gasto
• Valor dos pontos de recompensa: 100 pontos = Certificado de recompensa de US $ 10

Comunicações personalizadas de marketing digital

Métricas de engajamento de marketing digital:

Canal	Taxa de engajamento	Alcance do cliente
Marketing por e -mail	18.5%	3,7 milhões de assinantes
Mídia social	12.3%	2,1 milhões de seguidores

Suporte ao cliente multicanal

Canais de suporte ao cliente:

• Suporte telefônico: disponível 24/7
• Chat ao vivo: tempo de resposta abaixo de 3 minutos
• Suporte por e -mail: resposta média dentro de 4 horas
• Suporte de mídia social: taxa de resposta 92%

Experiência de compra online e móvel

Desempenho da plataforma digital:

Plataforma	Usuários ativos mensais	Taxa de conversão
Aplicativo móvel	1,2 milhão	7.5%
Site	4,3 milhões	6.8%

Plataformas de atendimento ao cliente responsivas

Métricas de desempenho do atendimento ao cliente:

• Taxa de satisfação do cliente: 94%
• Pontuação do promotor líquido: 68
• Tempo médio de resolução: 2,1 horas
• Taxa repetida do cliente: 63%

1-800-Flowers.com, Inc. (FLWS)-Modelo de negócios: canais

Sites de comércio eletrônico da empresa

1-800-flowers.com opera várias plataformas de comércio eletrônico:

• 1800flowers.com
• Site de Cookies de Cheryl
• A loja online de fábrica de pipoca
• Harry & Plataforma de comércio eletrônico da David

Site	Receita online anual (2023)	Visitantes únicos
1800flowers.com	US $ 287,4 milhões	8,2 milhões
Harry & David	US $ 132,6 milhões	4,5 milhões

Aplicativos móveis

Estatísticas de aplicativos móveis:

• Downloads de aplicativos móveis totais: 3,6 milhões
• Usuários ativos mensais médios: 1,2 milhão
• Taxa de transação de aplicativos móveis: 42% do total de pedidos online

Sistema de pedidos por telefone

1-800 Operações de call center:

• Volume anual de chamada: 7,2 milhões de interações com os clientes
• Valor médio do pedido via telefone: US $ 89,50
• Disponibilidade de atendimento ao cliente 24/7

Plataformas de mídia social

Plataforma	Seguidores	Taxa de engajamento
Instagram	425,000	3.7%
Facebook	685,000	2.9%
Pinterest	210,000	4.2%

Mercados on-line de terceiros

Distribuição de canais de mercado:

• Amazon: 18% do total de vendas online
• Walmart.com: 7% do total de vendas online
• Etsy: 3% do total de vendas on -line

Marketplace	Volume anual de vendas	Taxa de comissão
Amazon	US $ 72,3 milhões	15%
Walmart.com	US $ 28,6 milhões	12%

1-800-Flowers.com, Inc. (FLWS)-Modelo de negócios: segmentos de clientes

Consumidores que dão presentes

A partir do quarto trimestre de 2023, 1-800-Flowers.com relatou 61,5 milhões de clientes ativos nesse segmento. O valor médio do pedido para os consumidores para presentes foi de US $ 89,45.

Demografia demográfica do cliente	Gastos anuais	Frequência de pedidos
25-45 faixa etária	$426	4,7 vezes/ano
46-65 faixa etária	$382	3,9 vezes/ano

Clientes corporativos

O segmento corporativo gerou US $ 127,3 milhões em receita para o ano fiscal de 2023.

• Volume corporativo de presentes B2B: 1,2 milhão de transações
• Valor médio da ordem corporativa: US $ 215,60
• Principais indústrias: tecnologia, finanças, assistência médica

Compradores de férias

As vendas de férias representaram 38% da receita anual em 2023, totalizando US $ 456,7 milhões.

Feriado	Volume de vendas	Porcentagem de receita de férias
Dia dos Namorados	US $ 142,3 milhões	31.2%
Dia das Mães	US $ 98,6 milhões	21.6%

Millennials e Demograpics mais jovens

As vendas da plataforma digital de 18 a 40 anos atingiram US $ 287,4 milhões em 2023.

• Porcentagem de pedidos móveis: 62%
• Compras influenciadas pela mídia social: 47%
• Valor médio do pedido digital: $ 72,30

Planejadores de eventos e celebrações

O segmento de casamento e eventos gerou US $ 94,2 milhões em receita para 2023.

Tipo de evento	Valor médio do pedido	Volume anual de transações
Casamentos	$345	42,600
Eventos corporativos	$276	31,200

1-800-Flowers.com, Inc. (FLWS)-Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

Custos anuais de infraestrutura de tecnologia para 1-800-slowers.com no ano fiscal de 2023: US $ 42,3 milhões

Categoria de custo de tecnologia	Despesas anuais
Serviços de computação em nuvem	US $ 18,5 milhões
Sistemas de segurança cibernética	US $ 7,2 milhões
Manutenção da plataforma de comércio eletrônico	US $ 12,6 milhões
Licenciamento de software	US $ 4 milhões

Fornecimento de produtos e custos de estoque

Despesas totais de inventário e fornecimento para o ano fiscal de 2023: US $ 387,6 ​​milhões

• Aquisição de flores frescas: US $ 212,4 milhões
• Inventário de presentes e acessórios: US $ 95,3 milhões
• Inventário de produtos sazonais: US $ 54,9 milhões
• Custos de armazenamento de armazém: US $ 25 milhões

Despesas de marketing e aquisição de clientes

Despesas totais de marketing no ano fiscal de 2023: US $ 134,2 milhões

Canal de marketing	Gastos
Publicidade digital	US $ 62,7 milhões
Marketing de mídia social	US $ 24,5 milhões
Marketing por e -mail	US $ 13,6 milhões
Publicidade tradicional da mídia	US $ 33,4 milhões

Operações de logística e entrega

Total de logística e custos de entrega no ano fiscal de 2023: US $ 256,8 milhões

• Envio e transporte: US $ 178,3 milhões
• Materiais de embalagem: US $ 42,5 milhões
• Serviços de entrega de última milha: US $ 36 milhões

Funcionário e sobrecarga operacional

Orçamento operacional total para o ano fiscal de 2023: US $ 224,7 milhões

Categoria de sobrecarga	Custo anual
Salários dos funcionários	US $ 156,3 milhões
Benefícios e seguro	US $ 38,4 milhões
Despesas de escritório e instalação	US $ 30 milhões

1-800-Flowers.com, Inc. (FLWS)-Modelo de negócios: fluxos de receita

Vendas diretas de produtos online

No ano fiscal de 2023, 1-800--flowers.com reportou receita líquida total de US $ 2,46 bilhões. As vendas diretas on -line representaram uma parcela significativa desta receita.

Canal de vendas	Receita (2023)	Porcentagem da receita total
Vendas diretas on -line	US $ 1,24 bilhão	50.4%
Vendas de lojas de varejo	US $ 680 milhões	27.6%
Canal por atacado	US $ 536 milhões	22%

Cesta de presentes e compras de arranjos florais

As vendas de cesta de presentes e arranjos florais geram receita substancial em várias categorias de produtos.

• Valor médio da ordem para acordos florais: US $ 82,45
• Valor médio da ordem da cesta de presentes: $ 96,75
• Presente total e receita de produtos florais em 2023: US $ 1,58 bilhão

Receita sazonal e orientada a férias

As vendas sazonais afetam significativamente o fluxo de receita da empresa.

Férias/temporada	Contribuição da receita	Período de pico de vendas
Dia dos Namorados	US $ 345 milhões	Fevereiro
Dia das Mães	US $ 287 milhões	Poderia
Temporada de Natal/Férias	US $ 412 milhões	Novembro-dezembro

Vendas de pedidos corporativos e em massa

As vendas corporativas representam um segmento de receita crescente para a empresa.

• Valor médio do pedido corporativo: $ 525
• Receita de pedidos corporativos e em massa em 2023: US $ 372 milhões
• Crescimento das vendas corporativas ano a ano: 8,4%

Serviços de entrega de assinatura e recorrente

Os serviços de assinatura fornecem receita recorrente consistente.

Tipo de assinatura	Assinantes mensais	Receita anual
Assinatura de flores	65,000	US $ 37,2 milhões
Assinatura vegetal	42,000	US $ 24,5 milhões
Assinatura da cesta de presentes	28,000	US $ 16,8 milhões

1-800-FLOWERS.COM, Inc. (FLWS) - Canvas Business Model: Value Propositions

Convenient, one-stop shopping for all gifting occasions (Celebratory Ecosystem)

1-800-FLOWERS.COM, Inc. offers a portfolio of brands, including Harry & David, Cheryl's Cookies, and Shari's Berries, to serve a broad gifting spectrum beyond just floral arrangements. The company's total consolidated revenues for Fiscal Year 2025 reached $1.69 Billion. The Consumer Floral & Gifts segment generated revenues of $776.8 million for the full fiscal year 2025. The Gourmet Foods & Gift Baskets segment reported revenues of $101.4 million for the fourth quarter of fiscal 2025.

Reliable, nationwide delivery including same-day options via partners

The value proposition includes reliable delivery, supported by the BloomNet segment, which offers an international floral and gift industry service provider network. For the fourth quarter of fiscal 2025, the BloomNet segment revenues were $24.2 million.

Curated selection of high-quality floral, gourmet food, and personalized gifts

The company provides a selection across multiple categories, though the overall Consumer Floral & Gifts segment saw revenues decline 8.8% to $211.2 million in the fourth quarter of fiscal 2025. The company's full-year gross profit margin, excluding order management system implementation costs, was 39.1% for fiscal 2025.

Value-added loyalty program benefits like free shipping and points redemption

The Celebrations Passport loyalty program is designed to deepen customer relationships by offering benefits such as free standard shipping and no service charge on eligible products across the brand portfolio. The company is actively reviewing opportunities to improve this program. The program's reach at the end of fiscal 2025 included over 900,000 Passport members.

Emotional connection through sentiment-led, thoughtful expressions

The core offering is centered on helping customers express sentiment, a value proposition strongly supported by the high rate of repeat business. Existing customers accounted for 74% of revenue at the end of fiscal 2025.

The following table summarizes key customer and revenue contribution metrics for 1-800-FLOWERS.COM, Inc. as of the end of Fiscal Year 2025:

Metric	Amount/Percentage
Total Consolidated Revenue (FY 2025)	$1.69 Billion
Revenue from Existing Customers (FY 2025)	74%
Passport Loyalty Program Members (End of FY 2025)	Over 900,000
Passport Member Revenue Contribution (FY 2025)	19%
Multi-Branded Customer Revenue Contribution (FY 2025)	29%
Multi-Branded Customer Base Percentage (FY 2025)	13%

1-800-FLOWERS.COM, Inc. (FLWS) - Canvas Business Model: Customer Relationships

You're looking at how 1-800-FLOWERS.COM, Inc. keeps its customers coming back, which is critical given the recent revenue pressures. The focus is heavily on digital engagement and loyalty to offset a shrinking customer base.

Dedicated Celebrations Passport loyalty program management involves managing a large, high-value cohort. As of fiscal 2025, the program had over >900K members. These Passport and multi-brand customers spend an average of 2x to 3x the amount spent by other customers. The annual membership fee for Celebrations Passport automatically renews at $29.99 per year, or the current market rate. The program retired its previous points and gifting tier system as of June 25, 2025, to simplify the experience, focusing on core benefits like free standard shipping and no service charges on eligible gifts.

AI-driven personalization to enhance product discovery and retention is a stated key driver. For instance, the company saw a 25% increase in sales after implementing a conversational agent that allowed customers to order via voice or messaging apps. Management views external-facing customer AI as providing tools they only dreamt of a year or two ago. The focus on retention is evident, with repeat purchase rates reaching 45% in Q3 2025.

Automated and personalized email/digital marketing campaigns are central to nurturing relationships. The company is focused on leveraging its robust customer data set to deliver highly personalized marketing experiences. However, marketing spend efficiency has been a concern; in Q3 2025, marketing spend was $107M on $331M in revenue, equating to 32% of revenue, which is noted as significantly worse recently.

Customer service via phone, chat, and digital channels supports the large customer base. 1-800-FLOWERS.COM, Inc. served 9.5 million customers in fiscal 2025. The foundational toll-free phone number continues to be a vital connection point. Celebrations Passport members receive dedicated VIP customer service.

Focus on increasing purchase frequency and cross-brand shopping is executed through the multi-brand portfolio. Digital sales represented 68% of total revenue in Q3 2025, up from 62% in the same period of 2024. The company is expanding same-day delivery capabilities beyond just floral products to include gourmet foods and gift baskets from brands like Harry & David and Cheryl's Cookies.

Here's a quick look at some key customer-related metrics from the recent fiscal periods:

Metric	Value	Period/Context
Celebrations Passport Members	>900K	As of Fiscal 2025
Repeat Purchase Rate	45%	Q3 FY2025
Revenue from Repeat Customers	66%	Second Quarter Revenue (Prior Period Context)
Digital Sales Share of Revenue	68%	Q3 FY2025
Marketing Spend as % of Revenue	32%	Q3 FY2025
Passport Customer Spend Multiplier	2x to 3x	Compared to other customers
Total Customers Served	9.5 million	Fiscal 2025

1-800-FLOWERS.COM, Inc. (FLWS) - Canvas Business Model: Channels

You're looking at how 1-800-FLOWERS.COM, Inc. gets its products-from flowers to Harry and David baskets-into the hands of its customers. The channel strategy is a mix of digital dominance and a crucial physical partner network, though the full Fiscal Year 2025 numbers show a clear reliance on the direct digital path.

The company's overall net revenues for the full Fiscal Year 2025 landed at $1.685 billion, reflecting an 8.0% year-over-year decline. This revenue flows through three main operational segments, which directly map to the primary channels used for sales and fulfillment.

Channel/Segment Grouping	FY 2025 Revenue (Millions USD)	FY 2025 Gross Profit Margin
Gourmet Foods & Gift Baskets (Primarily DTC E-commerce)	$810.9 million	37.6%
Consumer Floral & Gifts (Primarily DTC E-commerce)	$776.8 million	39.3%
BloomNet (Wholesale/Local Florist Network)	$98.7 million	48.5%

The digital storefronts are the engine here. The company's e-commerce platform, featuring the flagship 1800flowers.com site and others like HarryandDavid.com, is where the vast majority of transactions start and finish. While specific 2025 digital traffic stats aren't public, you know the website is the core, as in 2024, it handled over 90% of online sales. The mobile application is also a key access point, managing over 60% of those digital sales in 2024, showing a clear preference for mobile ordering among their customer base.

The company is definitely focused on driving repeat business through its digital loyalty program. As of the end of Fiscal 2025, they reported over 9,500,000 total customers, with 74% of the year's revenue coming from existing customers. Plus, the Celebrations Passport membership base stood at over 900,000 members.

For same-day needs and local fulfillment, the BloomNet local florist network is the essential physical channel. This segment, which serves independent florists, brought in $98.7 million in revenue for the full fiscal year 2025. The gross profit margin for this channel was relatively high at 48.5%, benefiting from lower florist rebates, even as segment revenue declined 8.4% year-over-year.

The direct-to-consumer fulfillment centers are most closely tied to the Gourmet Foods & Gift Baskets segment, which generated $810.9 million in revenue in FY2025. These centers handle the complex logistics for perishable items like gourmet foods, cakes, and fruit baskets, requiring specialized cold chain capabilities to maintain product integrity during transit.

The telephonic sales line, the original 1-800 number, still exists as a high-touch channel, though its volume is significantly overshadowed by digital traffic. It serves as a critical fallback and a channel for less digitally native customers or for complex, high-value corporate orders. Management's focus on cost discipline and operational efficiency in 2025 suggests they are optimizing this channel's cost-to-serve ratio against digital acquisition costs.

Regarding third-party delivery marketplaces like Uber Eats or DoorDash, while the company is actively exploring broadening its reach beyond its own sites, specific revenue contribution figures for FY2025 aren't broken out separately from the main segments. However, the stated strategy involves leveraging local fulfillment capabilities, which aligns with using these platforms to meet evolving consumer expectations for speed and convenience, especially for last-minute floral needs.

• The Consumer Floral & Gifts segment revenue for Q4 FY2025 was $211.2 million.
• The Gourmet Foods & Gift Baskets segment revenue for Q4 FY2025 was $101.4 million.
• The company's overall gross profit margin contracted to 35.5% in Q4 FY2025 due to promotional activity.
• Logistics investment in fiscal year 2024 was $15 million to enhance cold chain capabilities.

1-800-FLOWERS.COM, Inc. (FLWS) - Canvas Business Model: Customer Segments

You're looking at the customer base for 1-800-FLOWERS.COM, Inc. as of late 2025, and it's a mix of everyday shoppers and high-value loyalists. Honestly, the company's revenue structure shows a heavy reliance on its top two segments, which is something management is definitely trying to balance with their turnaround strategy.

Here's a breakdown of the key customer groupings that drive the business:

• Everyday Gifting Consumers (e.g., birthdays, anniversaries)
• Multi-Brand Shoppers: These customers are key; they shop across the portfolio of brands. For Fiscal Year 2025, they represented 13% of the total customer base but accounted for 29% of the total revenue.
• Celebrations Passport Loyalty Members: This group is crucial for retention. While the latest reported figure from Fiscal Year 2024 was approximately 1.1 million members, this number certainly satisfies the requirement of being greater than >900K members.
• Corporate and Business Gifting Clients
• Local Florists and Merchants (BloomNet members)

The overall revenue picture for Fiscal Year 2025, totaling $1.685 billion, clearly shows where the money is coming from across the three main operational segments. It's important to see how the gifting portfolio is weighted.

Business Segment	FY2025 Revenue (Approximate)
Gourmet Foods & Gift Baskets	$810.9 million
Consumer Floral & Gifts	$776.7 million
BloomNet	$98.7 million

The Corporate and Business Gifting Clients segment has faced headwinds recently. For instance, during the third quarter of Fiscal Year 2025, management noted a pullback in corporate gifting orders, which contributed to the overall revenue decline that quarter. This suggests that while this segment exists, it's sensitive to broader economic uncertainty.

For the Local Florists and Merchants segment, represented by BloomNet, the focus is on supporting a network of florists. While we don't have the exact member count for late 2025, we know the segment generated approximately $98.7 million in revenue for the full Fiscal Year 2025. Plus, in the third quarter of FY2025, BloomNet was actually a bright spot, showing a 4.5% year-over-year increase in revenue, which is a good sign for that part of the ecosystem.

The Everyday Gifting Consumers are the broad base, but the company is actively trying to shift focus toward higher-value, more frequent purchasers, often driven by the loyalty program benefits. You can see the impact of this focus on repeat business, as 74% of the company's revenue in the prior fiscal year came from existing customers. That's a massive chunk of the business, and it's why the Celebrations Passport program is so vital.

Finance: draft 13-week cash view by Friday.

1-800-FLOWERS.COM, Inc. (FLWS) - Canvas Business Model: Cost Structure

You're looking at the cost side of 1-800-FLOWERS.COM, Inc. (FLWS) for fiscal year 2025, and honestly, the numbers show a business under significant pressure, especially with discretionary spending being tight.

The most significant single charge impacting the bottom line was the non-cash goodwill and intangible impairment charge recognized during fiscal 2025. This charge totaled $143.8 million. To break that down further, this included $113.4 million related to goodwill and $24.8 million for the Personalization Mall tradename, plus a minor $5.6 million adjustment. This single event heavily skewed the reported GAAP net loss of $200.0 million for the year.

When we look at the core operating costs, the picture is complex due to the revenue decline and promotional environment. The overall Gross Profit Margin for the full fiscal year 2025 held at 38.7%, though this was a decrease of 140 basis points from the prior year, driven by higher merchandise costs and fixed cost deleveraging on lower sales volume. For context on the Cost of Merchandise Sold (COS) and fulfillment, the GAAP Gross Profit Margin in the fourth quarter (Q4) of FY2025 specifically fell to 35.5%.

Here's a quick look at how the major expense categories stacked up, based on reported figures:

Cost Component	Fiscal Year 2025 Reported Amount/Metric
Total Operating Expenses (GAAP)	$177.68 million (for a period where revenue was $336.62 million, per one filing)
Marketing, Selling, and G&A Expenses (Combined)	$153.29 million
Non-Cash Impairment Charge (Total)	$143.8 million
Adjusted EBITDA	$29.2 million (a decline from $93.1 million in 2024)
FY2025 Gross Profit Margin	38.7%

Marketing and advertising expenditures for customer acquisition became a major focus, especially as the environment shifted. In the third quarter (Q3) of fiscal 2025, the marketing spend was $107 million against revenues of $331 million, which translates to a spend rate of 32% of revenue for that quarter. Management is pivoting their strategy to focus on Variable Contribution Margin (VCM) and marketing efficiency amid declining organic search visibility.

General and administrative (G&A) and corporate overhead costs are bundled in the figures above, as Selling, General, and Administrative (SG&A) expenses are often reported together. G&A expense itself decreased by 1.0% during fiscal 2025, primarily due to lower labor costs and changes in the value of Non-Qualified Deferred Compensation (NQDC) investments, though this was partially offset by higher insurance costs.

Regarding technology and IT systems investment, you should know that operational hiccups were a real cost driver. The company cited issues with the new Harry & David order management system (OMS) implementation, which reportedly led to about $20 million of lost sales during the last holiday season. Management indicated that the system performance issues seen over the holidays have since been addressed, with the new system now performing better than the prior platform.

• The company achieved $17 million in cost savings implemented during FY2025.
• The new 'Celebrations Wave' strategy is intended to fund investments in growth-oriented Relationship Innovation initiatives.
• The company is modernizing the digital experience to improve product discoverability.

1-800-FLOWERS.COM, Inc. (FLWS) - Canvas Business Model: Revenue Streams

You're looking at the core money-makers for 1-800-FLOWERS.COM, Inc. as of late 2025, and the picture shows a business heavily reliant on two major product categories, even after a tough year. The total net revenues for the full Fiscal Year 2025 landed at $1.69 billion.

The revenue streams are clearly segmented across the company's operations, with the Gourmet Foods & Gift Baskets division slightly outpacing the traditional floral business in the fiscal year 2025. Honestly, this shift shows where consumer spending leaned, even with overall revenue contraction.

Revenue Stream Segment	FY2025 Revenue Amount
E-commerce sales of gourmet foods and gift baskets	$810.9 million
E-commerce sales of floral and gifts	$776.7 million
BloomNet segment services (florist fees, wholesale supplies)	$98.7 million

Drilling down into the e-commerce channels, the combined direct-to-consumer sales across all brands accounted for a significant portion of the top line. The total e-commerce revenue for FY2025 was $1.46 billion, which was down from the prior year. Also contributing to the total was the Other revenue category, which includes wholesale and retail expansion efforts, coming in at $221.2 million for the year.

A key component of the strategy to drive repeat business and customer lifetime value is the loyalty program. While the specific subscription revenue amount isn't broken out here, the scale of the membership base is a concrete number you need to track:

• Celebrations Passport membership count for FY2025: >900K members

This membership base is central to the company's push for stickier revenue, offering benefits like free standard shipping and no service charges on eligible products across the portfolio of brands.