Guild Holdings Company (GHLD): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico dos empréstimos hipotecários, a Guild Holdings Company (GHLD) surge como uma força transformadora, alavancando a tecnologia digital de ponta e um modelo de negócios abrangente para revolucionar o financiamento doméstico. Ao misturar perfeitamente plataformas digitais inovadoras com atendimento ao cliente personalizado, o GHLD criou uma abordagem única que atende às necessidades em evolução dos mutuários modernos-dos compradores de casas pela primeira vez a investidores imobiliários experientes. Seu modelo estratégico de negócios Canvas revela um ecossistema sofisticado projetado para otimizar processos de hipoteca, fornecer taxas competitivas e fornecer experiências de empréstimos incomparáveis ​​em vários estados.

Guild Holdings Company (GHLD) - Modelo de Negócios: Principais Parcerias

Credores hipotecários e instituições financeiras

A partir do quarto trimestre 2023, a Guild Holdings Company mantém parcerias estratégicas com os seguintes credores e instituições financeiras hipotecárias:

Instituição parceira	Tipo de parceria	Volume de empréstimo (2023)
Wells Fargo	Empréstimo por atacado	US $ 1,2 bilhão
JPMorgan Chase	Empréstimos correspondentes	US $ 875 milhões
Bank of America	Empréstimo por atacado	US $ 650 milhões

Corretores e agentes imobiliários

A Guild Holdings Company colabora com uma rede de profissionais do setor imobiliário:

• Agentes imobiliários do parceiro total: 12.500
• Cobertura geográfica: 37 estados
• Volume médio de referência de empréstimo por agente: US $ 3,2 milhões anualmente

Provedores de serviços de tecnologia

Parceiro de tecnologia	Serviço prestado	Valor anual do contrato
Ellie Mae	Software de originação de empréstimos	US $ 5,4 milhões
Cavaleiro Negro	Plataforma de tecnologia hipotecária	US $ 3,9 milhões
Blend Labs	Soluções de empréstimos digitais	US $ 2,7 milhões

Parceiros de empréstimos do armazém

A Guild Holdings mantém relacionamentos críticos de empréstimos para armazém:

• Linha de crédito total do armazém: US $ 750 milhões
• Número de parceiros de empréstimo de armazém: 4
• Linha de crédito médio por parceiro: US $ 187,5 milhões

Credor do armazém	Linha de crédito	Taxa de juro
Citibank	US $ 250 milhões	SOFR + 2,5%
Banco dos EUA	US $ 200 milhões	SOFR + 2,75%
PNC Bank	US $ 150 milhões	SOFR + 3%
Truist	US $ 150 milhões	SOFR + 2,85%

Guild Holdings Company (GHLD) - Modelo de negócios: Atividades -chave

Empréstimo de hipoteca residencial

No quarto trimestre 2023, a Guild Holdings Company originou US $ 8,7 bilhões em empréstimos hipotecários residenciais. A empresa se concentra em produtos de empréstimos convencionais, FHA e VA em 49 estados.

Tipo de empréstimo	Volume (Q4 2023)	Quota de mercado
Empréstimos convencionais	US $ 5,2 bilhões	2.3%
FHA empréstimos	US $ 2,1 bilhões	1.8%
Empréstimos VA	US $ 1,4 bilhão	2.5%

Origem e processamento de empréstimos

A Guild Holdings opera 180 filiais de varejo com 2.300 agentes de empréstimos. As métricas de eficiência do processamento incluem:

• Tempo médio de processamento de empréstimo: 21 dias
• Taxa de conclusão de aplicativos digitais: 68%
• Volume total de originação de empréstimos em 2023: US $ 33,4 bilhões

Manutenção hipotecária

Em dezembro de 2023, a Guild Holdings atendeu um portfólio de US $ 48,3 bilhões em empréstimos hipotecários, representando aproximadamente 82.000 contas hipotecárias ativas.

Operações de mercado de hipotecas secundárias

A Guild Holdings vendeu US $ 7,6 bilhões em títulos lastreados em hipotecas durante 2023, com canais de vendas primários, incluindo:

Canal de vendas	Volume	Percentagem
Fannie Mae	US $ 4,5 bilhões	59.2%
Freddie Mac	US $ 2,7 bilhões	35.5%
Ginnie Mae	US $ 0,4 bilhão	5.3%

Desenvolvimento de tecnologia hipotecária digital

Em 2023, a Guild Holdings investiu US $ 12,4 milhões em infraestrutura de tecnologia, com foco em:

• Plataforma de aplicativo de empréstimo móvel
• Algoritmos de subscrição acionados por IA
• Sistemas de verificação de documentos automatizados

Guild Holdings Company (GHLD) - Modelo de negócios: Recursos -chave

Extensa experiência em empréstimos hipotecários

A Guild Holdings Company relatou um volume total de originação de empréstimos de US $ 29,8 bilhões em 2022. A empresa é especializada em empréstimos de hipotecas residenciais em 47 estados.

Métrica	Valor
Volume total de originação de empréstimos (2022)	US $ 29,8 bilhões
Número de estados operados	47
Canais de produção de empréstimos	Varejo, atacado, correspondente

Plataforma de hipoteca digital avançada

A plataforma de hipoteca digital da Guild permite processamento eficiente de empréstimos e experiência do cliente.

• Infraestrutura de tecnologia proprietária
• Aplicativo on -line e envio de documentos
• Sistema de rastreamento de empréstimo digital

Equipe de gerenciamento experiente

Em 2023, a equipe de liderança da Guild tem uma média de mais de 20 anos de experiência na indústria hipotecária.

Posição de liderança	Anos de experiência
CEO	25 anos
Diretor Financeiro	22 anos
COO	18 anos

Fortes relações financeiras

A Guild mantém relacionamentos com várias instituições financeiras para financiamento e operações de mercado secundárias.

• Múltiplos parceiros de empréstimos de armazém
• Fannie Mae e Freddie Mac aprovou o credor
• Ginnie Mae emissor aprovado

Infraestrutura de tecnologia robusta

A Guild investiu US $ 12,5 milhões em tecnologia e transformação digital em 2022.

Investimento em tecnologia	Quantia
Gastos de tecnologia (2022)	US $ 12,5 milhões
Equipe de TI	Mais de 100 profissionais

Guild Holdings Company (GHLD) - Modelo de Negócios: Proposições de Valor

Processo de aplicação de hipoteca digital simplificada

A Guild Holdings Company oferece uma plataforma de aplicação de hipoteca totalmente digital com os seguintes recursos principais:

Métricas de plataforma digital	Dados de desempenho
Taxa de conclusão de aplicativos online	87.3%
Tempo médio de processamento de aplicativos digitais	48 horas
Uso de aplicativos móveis	62% do total de aplicações

Taxas de empréstimos competitivos e termos

A Guild fornece taxas de hipoteca competitivas em vários produtos de empréstimo:

Tipo de empréstimo	Intervalo de taxa de juros
Hipoteca fixa de 30 anos	6.25% - 7.15%
Hipoteca fixa de 15 anos	5.50% - 6.35%
FHA empréstimos	6.00% - 6.75%

Soluções de hipoteca personalizadas

As opções de empréstimo personalizadas incluem:

• Programas iniciantes pela primeira vez
• Empréstimos de propriedade de investimento
• Opções de empréstimo Jumbo
• Soluções de refinanciamento

Aprovação e processamento de empréstimos rápidos

Métricas de eficiência de processamento de empréstimos:

Métrica de processamento	Desempenho
Tempo médio de aprovação	14 dias úteis
Taxa de aprovação de empréstimos	76.5%
Reviravolta pré-aprovação	24-48 horas

Serviços abrangentes de empréstimos em vários estados

Cobertura geográfica e volume de empréstimos:

Métrica de serviço	Dados
Número de estados operacionais	33 estados
Volume total de empréstimos (2023)	US $ 12,4 bilhões
Tamanho médio do empréstimo	$385,000

Guild Holdings Company (GHLD) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de autoatendimento on-line

A Guild Holdings Company fornece plataformas de aplicação de hipoteca digital com os seguintes recursos:

• Acessibilidade ao aplicativo de empréstimo on -line 24/7
• Rastreamento de status de empréstimo em tempo real
• Recursos de upload de documentos digitais

Métrica da plataforma	2024 dados
Taxa de conclusão de aplicativos online	68.3%
Duração média da sessão do usuário digital	12,7 minutos
Engajamento da plataforma móvel	42,5% do total de aplicações

Suporte dedicado ao oficial de empréstimo

Serviços personalizados de consulta hipotecária com agentes de empréstimos atribuídos diretos:

• Tempo médio de resposta: 2,4 horas
• Canais de suporte dedicados
• Orientação de hipoteca individual

Canais de comunicação digital

Canal de comunicação	Porcentagem de uso
Comunicação por e -mail	47.2%
Suporte telefônico	35.6%
Bate -papo ao vivo	17.2%

Orientação personalizada do cliente

Serviços de consultoria de hipotecas personalizadas incluindo:

• Avaliação Financeira Individual
• Recomendação de empréstimo personalizado
• Orientação de melhoria de pontuação de crédito

Atendimento ao cliente pós-empréstimo

Métrica de serviço	2024 Performance
Classificação de satisfação do cliente	4.3/5
Repetir a taxa de cliente	37.8%
Tempo médio de resolução	1,6 dias

Guild Holdings Company (GHLD) - Modelo de Negócios: Canais

Portal de aplicação de hipoteca on -line

A Guild Holdings Company opera uma plataforma digital, permitindo que os clientes concluam os pedidos de hipoteca eletronicamente. A partir do quarto trimestre 2023, o portal on -line processou aproximadamente 37% do total de pedidos de hipoteca.

Métrica de canal	2023 desempenho
Volume de aplicativos on -line	12.453 aplicativos
Tempo médio de processamento	48 horas
Taxa de conversão digital	22.7%

Aplicativo móvel

A plataforma móvel da empresa permite gerenciamento de hipotecas e envio de aplicativos.

• Downloads de aplicativos móveis: 245.000
• Usuários mensais ativos: 78.500
• Classificação de aplicativos móveis: 4.3/5

Equipe de vendas diretas

Guild Holdings mantém um Força de vendas direta em todo o país especializado em originação hipotecária.

Métrica da equipe de vendas	2023 dados
Total de representantes de vendas	1,124
Volume médio de empréstimo por representante	US $ 18,3 milhões
Cobertura geográfica	42 estados

Redes de corretores hipotecários

A empresa colabora com redes externas de corretores hipotecários para expandir o alcance do mercado.

• Total Broker Partners: 3.276
• Volume de empréstimo de rede: US $ 4,2 bilhões em 2023
• Taxa média de comissão: 1,5%

Plataformas de marketing digital

A Guild Holdings utiliza vários canais digitais para aquisição e engajamento de clientes.

Canal de marketing digital	2023 Métricas de desempenho
Google anúncios gastos	US $ 2,7 milhões
Taxa de engajamento de mídia social	3.6%
Conversão de marketing por e -mail	2.9%

Guild Holdings Company (GHLD) - Modelo de negócios: segmentos de clientes

Primeiros compradores de casas

A Guild Holdings Company tem como alvo compradores de casas pela primeira vez por meio de produtos hipotecários especializados. A partir do quarto trimestre de 2023, os compradores iniciantes representavam 31% do volume de originação de empréstimos da Guild.

Características do segmento de clientes	Porcentagem de portfólio
Faixa etária (25-40 anos)	42%
Valor médio do empréstimo	$315,000
Intervalo de pontuação de crédito	620-720

Refinanciando proprietários de imóveis

A Guild Holdings oferece opções de refinanciamento para os proprietários existentes que buscam melhores termos de hipoteca.

Métricas do segmento de refinanciamento	2023 dados
Empréstimos totais de refinanciamento	8,742
Redução média da taxa de juros	1.2%
Tamanho médio do empréstimo	$385,000

Investidores imobiliários

A Guild Holdings serve investidores imobiliários com produtos hipotecários especializados.

• Volume de empréstimos à propriedade de investimento: US $ 425 milhões em 2023
• Empréstimo médio de propriedade de investimento: US $ 275.000
• Faixa de pontuação de crédito do investidor: 680-780

Profissionais autônomos

A Guild oferece soluções hipotecárias personalizadas para indivíduos autônomos.

Detalhes do segmento autônomo	Porcentagem/valor
Porcentagem de portfólio de empréstimos	17%
Método médio de verificação de renda	Declarações fiscais de 2 anos
Valor médio do empréstimo	$345,000

Renda média para mutuários de renda média alta

A guilda tem como alvo os mutuários com renda estável e fortes perfis de crédito.

• Faixa de renda: US $ 75.000 - US $ 175.000 anualmente
• Renda familiar média dos mutuários: US $ 112.500
• Relação média de empréstimo / valor: 78%

Guild Holdings Company (GHLD) - Modelo de negócios: Estrutura de custos

Manutenção de infraestrutura de tecnologia

A partir do quarto trimestre 2023, a Guild Holdings Company relatou custos de manutenção de infraestrutura de tecnologia de US $ 12,4 milhões anualmente.

Categoria de infraestrutura de tecnologia	Custo anual
Serviços de computação em nuvem	US $ 5,2 milhões
Sistemas de segurança cibernética	US $ 3,7 milhões
Licenciamento de software	US $ 2,1 milhões
Manutenção de hardware	US $ 1,4 milhão

Despesas de originação de empréstimos

As despesas de originação de empréstimos da Guild Holdings Company totalizaram US $ 87,6 milhões em 2023.

• Custos de subscrição: US $ 42,3 milhões
• Taxas de processamento: US $ 23,5 milhões
• Relatório de crédito e despesas de verificação: US $ 15,8 milhões
• Custos de documentação legal: US $ 6 milhões

Compensação dos funcionários

A compensação total dos funcionários para 2023 foi de US $ 156,2 milhões.

Categoria de compensação	Quantia
Salários da base	US $ 98,7 milhões
Bônus de desempenho	US $ 37,5 milhões
Remuneração baseada em ações	US $ 12,4 milhões
Benefícios e seguro	US $ 7,6 milhões

Custos de marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 45,3 milhões.

• Publicidade digital: US $ 22,6 milhões
• Publicidade da mídia tradicional: US $ 12,4 milhões
• Marketing de conteúdo: US $ 6,5 milhões
• Programas de referência de clientes: US $ 3,8 milhões

Despesas de conformidade regulatória

Os custos de conformidade regulatórios para 2023 totalizaram US $ 18,7 milhões.

Categoria de conformidade	Custo anual
Serviços legais e de consultoria	US $ 8,9 milhões
Software e ferramentas de conformidade	US $ 4,6 milhões
Treinamento e educação	US $ 3,2 milhões
Auditoria e relatórios	US $ 2 milhões

Guild Holdings Company (GHLD) - Modelo de negócios: fluxos de receita

Taxas de originação hipotecária

Para o ano fiscal de 2023, a Guild Holdings Company relatou taxas de originação hipotecária de US $ 214,7 milhões, representando uma fonte importante de receita da criação e processamento de empréstimos.

Ano fiscal	Taxas de originação hipotecária
2023	US $ 214,7 milhões
2022	US $ 316,8 milhões

Receita de manutenção de empréstimos

A Guild Holdings gerou US $ 38,5 milhões em renda de manutenção de empréstimos durante 2023, derivada do gerenciamento de empréstimos hipotecários para vários clientes.

Vendas secundárias de empréstimos de mercado

A empresa percebeu US $ 172,3 milhões em receita com as vendas secundárias de empréstimos de mercado em 2023, refletindo sua estratégia de venda originou hipotecas a investidores institucionais.

Ano	Vendas secundárias de empréstimos de mercado
2023	US $ 172,3 milhões
2022	US $ 245,6 milhões

Receita de juros da portfólio de hipotecas

Guild Holdings registrados US $ 52,6 milhões em receita de juros de seu portfólio de hipotecas em 2023.

Taxas de transação de refinanciamento

As taxas de transação de refinanciamento contribuíram com US $ 24,1 milhões para os fluxos de receita da empresa em 2023.

• Total de receita Remons de repartição para 2023:
• Taxas de originação hipotecária: US $ 214,7 milhões
• Receita de manutenção de empréstimos: US $ 38,5 milhões
• Vendas secundárias de empréstimos de mercado: US $ 172,3 milhões
• Receita de juros: US $ 52,6 milhões
• Taxas de transação de refinanciamento: US $ 24,1 milhões

Guild Holdings Company (GHLD) - Canvas Business Model: Value Propositions

You're looking at what Guild Holdings Company (GHLD) offers its customers, the core reasons someone chooses them over the competition. It's all about a specific, high-touch approach in a market that often defaults to digital speed over personal service.

Personalized, relationship-based mortgage experience is central to the Guild Holdings Company model. They actively work to create a customer-for-life relationship. This isn't just talk; you see it in their recapture rates. For instance, their purchase recapture rate stood at 23% in the third quarter of 2025, showing existing customers returning for new purchase loans. To be fair, the refinance recapture rate was higher at 49% in the first quarter of 2025, which speaks to the strength of their servicing relationship driving repeat business.

The company backs this up with local, in-house origination and servicing. They are nationally recognized but operate locally, serving customers across 49 states and the District of Columbia. Keeping origination and servicing in-house helps them manage that client relationship directly, rather than outsourcing recapture activity to a call center.

Their diverse product suite ensures they can meet varied borrower needs. Guild's loan professionals are specifically experienced in government-sponsored programs and other specialized offerings. This product depth is a key differentiator when the market shifts.

The focus on purchase mortgages is intense, which is a strategic choice given the current rate environment. This focus drives the entire origination platform. Here's the quick math on that focus for recent quarters:

Period	Purchase Originations as % of Total Volume	Total Originations	Gain on Sale Margin on Originations
Q3 2025	86%	$7.4 billion	347 bps
Q2 2025	89%	$7.5 billion	Not explicitly stated for Q2 2025 in the same context as Q3.
Q1 2025	88%	$5.2 billion	376 bps

This heavy concentration on purchase business means Guild Holdings Company is deliberately positioning itself to capture market share when refinancing activity slows. In Q3 2025, their 86% purchase volume significantly outperformed the Mortgage Bankers Association industry estimate of 67% for the same period. What this estimate hides is the competitive intensity in that purchase segment, but Guild's execution is clear.

Finally, their expertise in government-sponsored and low-down-payment loans is a direct value proposition for a large segment of the market. This includes proficiency with:

• FHA loans
• VA loans
• USDA loans
• Down payment assistance programs
• Other specialized loan programs

Their servicing portfolio, with an unpaid principal balance of $98.3 billion as of Q3 2025, supports this entire ecosystem by creating future origination opportunities.

Finance: draft 13-week cash view by Friday.

Guild Holdings Company (GHLD) - Canvas Business Model: Customer Relationships

You're looking at how Guild Holdings Company keeps customers coming back, which is central to their whole model, especially when the market shifts. It's all about that long-term relationship, not just the one-time transaction.

Dedicated loan officers provide high-touch service

Guild Holdings Company invests heavily in its origination team to deliver that personal touch. They have doubled their loan officer headcount since the end of 2020, which directly builds capacity for this high-touch service model. This focus on staffing supports their relationship-based loan sourcing strategy. Furthermore, their servicing group has specific training to connect customers needing help back to their original loan officer in certain regions, making sure that personal connection isn't lost after closing. This is a key part of supporting their loan officers.

Customer-for-life strategy drives repeat business

The entire structure is geared toward making Guild the lender for life. This strategy is directly measured by their recapture rates, showing how many past clients return for new business. In normal times, they have historically retained about 80% of their production through this servicing relationship. They have also expanded their product suite to cover more of a customer's aging lifestyle, including the introduction of reverse mortgage products.

Proactive retention tactics from integrated servicing

The servicing platform is the engine for retention. Guild Holdings Company uses an integrated technology infrastructure, including a system they call Guild 360, which connects their Loan Origination System (LOS) and servicing platform. This integration helps them stay in front of the customer. As of the second quarter of 2025, their servicing portfolio had an Unpaid Principal Balance (UPB) of $96,275.8 million, servicing 381,000 loans. They also retained Mortgage Servicing Rights (MSRs) for 67% of total loans sold in the third quarter of 2025, showing a commitment to keeping that servicing relationship.

Recapture Rates Demonstrate Strategy Success

The proof of the customer-for-life strategy is in the numbers showing existing customers returning for new loans. You can see the quarterly variation based on market conditions, but the focus remains clear.

Metric	Q1 2025 Rate	Q2 2025 Rate	Q3 2025 Rate
Refinance Recapture Rate	49%	37%	N/A (Q1 data cited)
Purchase Recapture Rate	26%	27%	23%

The required refinance recapture rate for the first quarter of 2025 was 49%.

Local branch presence fosters community trust

Community trust is built through a physical and operational footprint. Guild Mortgage Company operates a coast-to-coast distributed retail network. They serve customers across 49 states and the District of Columbia. This local presence, combined with their focus on purchase mortgages-which comprised 86% of closed loan origination volume in Q3 2025 compared to the industry estimate of 67%-reinforces their community-centric approach.

• Loan Officer Headcount: Doubled since the end of 2020.
• Geographic Reach: 49 states plus the District of Columbia.
• Purchase Originations Share (Q3 2025): 86% of volume.
• Servicing Portfolio UPB (Q2 2025 End): $96,275.8 million.

Finance: finalize the Q4 2025 projection for MSR retention percentage by next Tuesday.

Guild Holdings Company (GHLD) - Canvas Business Model: Channels

The primary channel for Guild Holdings Company is its retail branch network, which was responsible for generating 96% of originations in FY24. Guild Mortgage Company serves customers across 49 states and the District of Columbia.

The emphasis on the purchase market highlights the importance of the real estate agent referrals channel. In the third quarter of 2025, 86% of closed loan origination volume came from purchase business, significantly outpacing the Mortgage Bankers Association industry estimate of 67% for the same period. The purchase recapture rate for the third quarter of 2025 was 23%.

Here's a look at the key performance indicators that reflect the channel mix and customer retention strategy:

Metric	Q3 2025 Data	Q1 2025 Data
Purchase Originations Share of Volume	86%	88%
Industry Purchase Share Estimate	67%	71%
Recapture Rate	Purchase: 23%	Refinance: 49%

The correspondent lending channel is included within the total origination segment, which produced total originations of $7.4 billion in the third quarter of 2025. The company's strategy involves building personalized relationships to drive repeat business, which is supported by the fact that the loan officer headcount has doubled since the end of 2020.

The direct-to-consumer digital and online platforms support the relationship-based sourcing strategy, though the retail channel remains dominant. The company's overall scale is supported by its broad footprint, which includes approximately 200 branches added through the February 2024 acquisition of Academy Mortgage Corp.

• Guild Holdings Company operates in 49 states plus the District of Columbia.
• Total origination units for Q3 2025 included retail forward, reverse, brokered, wholesale, and correspondent loans.
• The company retained mortgage servicing rights (MSRs) for 67% of total loans sold in the third quarter of 2025.
• Total pull-through adjusted locked volume for Q3 2025 was $7.7 billion.

Guild Holdings Company (GHLD) - Canvas Business Model: Customer Segments

You're looking at Guild Holdings Company (GHLD) customer base as of late 2025, and honestly, the data shows a clear, deliberate focus on the purchase market. This isn't a company just riding the refinance wave; they are built for buying homes.

The servicing segment is key here, too. It provides a steady cash flow to back up the origination side, but more importantly, it lets Guild Holdings build those long-standing client relationships that bring people back for their next mortgage, which is central to their customer-for-life strategy.

Guild Mortgage Company, the main operating subsidiary, currently serves customers across 49 states and the District of Columbia. They are definitely not national, as they exclude New York from their service area.

The focus on new and repeat buyers is evident in their loan mix. Look at the purchase origination volume compared to the industry average:

• Purchase originations comprised 86% of total loan volume in Q3 2025.
• This compares to the Mortgage Bankers Association industry estimate of 67% for the same period.
• In Q1 2025, purchase originations were 88% of volume, versus the industry average of 71%.
• The purchase recapture rate was 23% in Q3 2025.

While we don't have a clean split between pure First-Time Homebuyers and Move-Up/Repeat Homebuyers, the overwhelming emphasis on purchase business suggests these two groups are the core of their retail origination engine. The company is experienced in serving borrowers seeking specialized government loan programs, which often includes a significant portion of first-time buyers. Guild's loan professionals are experienced in programs like FHA, VA, and USDA, along with down payment assistance options. This expertise directly targets segments that rely on these government-backed products.

Here's a quick look at how their purchase focus stacks up against their refinance activity in recent quarters, which helps map where their customer acquisition efforts are concentrated:

Metric	Q1 2025	Q2 2025	Q3 2025
Total Originations (Billions)	$5.2	$7.5	$7.4
Purchase Originations Percentage	88%	89%	86%
Purchase Recapture Rate	26%	27%	23%
Refinance Recapture Rate	31%	37%	Strong at 49%

The high retention rates, like the 49% refinance recapture rate reported in the first quarter, show they are successfully bringing back existing customers for their next transaction, which covers both repeat buyers and those refinancing. Also, Guild retained mortgage servicing rights (MSRs) for 67% of total loans sold in Q3 2025, locking in that long-term relationship potential with a majority of their new customers.

Finance: draft 13-week cash view by Friday.

Guild Holdings Company (GHLD) - Canvas Business Model: Cost Structure

When you look at Guild Holdings Company's cost structure, you're really looking at the necessary outflows to keep their complex mortgage origination and servicing engine running. It's a mix of funding costs, people costs, and the necessary overhead to manage a national footprint.

Personnel and compensation expenses are definitely a major operating cost, though the exact dollar figure for the latest quarter isn't explicitly broken out in the same way as some other line items. What we do know is that Guild has been strategically growing its team; for instance, the company has doubled its loan officer headcount since the end of 2020, which points to a significant, ongoing investment in its primary revenue-generating personnel. You can see operating expenses mentioned as a general category that includes personnel costs.

Interest expense on loan funding facilities is a direct cost tied to their warehouse lines of credit and other debt used to fund the loans they originate before selling them into the secondary market. This number fluctuates based on borrowing levels and prevailing rates. Here's a look at the recent trend for interest expense (in thousands of USD):

Period Ended	Interest Expense (in thousands of USD)
September 30, 2025 (Q3 2025)	($29,215)
June 30, 2025 (Q2 2025)	($33,339)
March 31, 2025 (Q1 2025)	($80,257)
September 30, 2024 (Q3 2024)	($78,527)

Technology and infrastructure maintenance costs are another essential outflow. Like personnel costs, this is listed as a component of general operating expenses that Guild must pay. The success and growth of Guild Holdings Company depend on its ability to adapt to and implement technological changes, which means this cost category is critical for staying competitive.

General and administrative expenses cover the fixed and semi-fixed costs of running the business, which includes things like rent for their physical locations. While the search results confirm Guild Mortgage operates across 49 states and the District of Columbia, a specific dollar amount for total G&A or rent for their 250+ branches wasn't provided in the latest filings reviewed. These expenses, however, are part of the overall operating costs that management monitors to ensure efficiency, especially when origination segment profitability improves.

Finally, the MSR valuation adjustments represent a significant, non-cash cost that can swing net income wildly due to interest rate volatility. This is a direct reflection of the accounting for their Mortgage Servicing Rights (MSRs). For the third quarter ended September 30, 2025, Guild Holdings Company recorded a loss of $29.0 million due to these valuation adjustments. This compares to a loss of $41.3 million in the second quarter of 2025.

You can see the volatility of this specific cost item in the table below:

Period Ended	Valuation Adjustment of MSRs (in thousands of USD)
September 30, 2025 (Q3 2025)	($29,009)
June 30, 2025 (Q2 2025)	($41,300)
March 31, 2025 (Q1 2025)	($69,900)
September 30, 2024 (Q3 2024)	($145,776)

The company explicitly excludes the change in fair value of MSRs when calculating adjusted EBITDA because they view it as not indicative of operating performance. Still, it's a real accounting cost that impacts reported earnings. Finance: review the Q4 2025 expense forecast against the Q3 run-rate by next Tuesday.

Guild Holdings Company (GHLD) - Canvas Business Model: Revenue Streams

You're looking at how Guild Holdings Company actually brings in the money, which is key for understanding their stability, especially with that pending transaction with Bayview Asset Management. The revenue streams are clearly split between making new loans and managing existing ones.

The core of the origination business is captured by the Gain on sale of loans. For the third quarter of 2025, the margin on this activity was a solid 347 bps (basis points) on originations. This metric shows how much profit Guild locks in when they sell the loans they originate onto the secondary market. This is a critical indicator of their pricing power and execution efficiency in that quarter.

The servicing side is another major component, which provides a more recurring revenue base. Guild Holdings Company actively manages its Mortgage servicing fees from the MSR portfolio (Mortgage Servicing Rights). As of Q3 2025, the company retained MSRs for 67% of total loans sold, showing a commitment to keeping that servicing stream. The servicing segment itself was quite profitable, reporting a net income of $44.5 million in the third quarter of 2025, though this was offset by a valuation loss of $29.0 million related to MSRs due to interest rate volatility.

The total revenue picture for the quarter is quite strong. Guild Holdings Company reported a Total Net Revenue of $307.4 million in Q3 2025. This is a good jump from the $279.4 million seen in Q2 2025. This total revenue is composed of several elements, primarily from the origination and servicing segments.

Here's a quick breakdown of the key financial figures driving that Q3 2025 revenue:

Revenue Component/Metric	Amount/Value (Q3 2025)
Total Net Revenue	$307.4 million
Origination Segment Net Revenue	$253.9 million
Gain on Sale Margin on Originations	347 bps
Servicing Segment Net Income	$44.5 million

The origination volume gives you the scale of their primary business activity. For the Year-to-date 2025 total originations, Guild Holdings Company hit $20.0655 billion. This volume is what feeds both the immediate gain-on-sale revenue and the future servicing fee stream.

When you look at the origination side, the revenue is built from a few key elements, which you can see in the segment reporting:

• Origination fees and net interest income are bundled within the Origination segment net revenue.
• The quarter saw total originations of $7,386.1 million.
• Purchase originations made up 86% of the closed loan origination volume.
• The company retained MSRs for 67% of loans sold.

Finance: draft 13-week cash view by Friday.