Acushnet Holdings Corp. (Golf): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da Acushnet Holdings Corp. (Golf), a potência por trás de marcas icônicas de golfe como Titleist e Footjoy. Esta tela de modelo de negócios revela como uma empresa transforma a paixão pelo golfe em um US $ 500 milhões Empresa global, criando meticulosamente equipamentos premium que preencem o desempenho profissional e os sonhos de entusiastas. Do design inovador de produtos a parcerias estratégicas e canais de distribuição global, o modelo da Acushnet demonstra como uma abordagem focada pode dominar um mercado especializado, transformando cada balanço em uma possível oportunidade de negócio.

Acushnet Holdings Corp. (Golf) - Modelo de negócios: Parcerias -chave

Fabricantes e fornecedores de equipamentos de golfe

A Acushnet mantém parcerias estratégicas com vários fornecedores especializados de fabricação e componentes:

Tipo de parceiro	Número de parcerias	Valor anual da oferta
Fornecedores de componentes de clube de golfe	12	US $ 47,3 milhões
Fabricantes de materiais de bola de golfe	7	US $ 38,6 milhões
Fornecedores de materiais avançados	5	US $ 22,1 milhões

Patrocínios profissionais da turnê de golfe

Os principais relacionamentos de patrocínio da Acushnet incluem:

• PGA Tour Official Ball Partner
• Parceiro de equipamentos de turismo europeu
• Patrocinador oficial da bola do Tour LPGA

Patrocínio da turnê	Valor anual de patrocínio	Duração do contrato
PGA Tour	US $ 4,2 milhões	5 anos
LPGA Tour	US $ 1,8 milhão	3 anos

Parceiros de distribuição de varejo

A rede de distribuição inclui:

• Dick's Sporting Goods
• Galáxia de golfe
• PGA Superstores
• Varejistas on -line

Canal de varejo	Volume anual de vendas	Penetração de mercado
Dick's Sporting Goods	US $ 126,4 milhões	23%
Varejistas on -line	US $ 84,7 milhões	16%
Lojas especializadas em golfe	US $ 62,3 milhões	12%

Empresas de colaboração de tecnologia e design

Parcerias de tecnologia colaborativa:

• Centro de Pesquisa de Materiais Avançados do MIT
• Consórcio de design de equipamentos de golfe
• Parceiros avançados de tecnologia de fabricação

Parceiro de tecnologia	Investimento anual de P&D	Foco em parceria
Pesquisa de Materiais do MIT	US $ 3,6 milhões	Tecnologia de bola de golfe
Consórcio de Design	US $ 2,4 milhões	Inovação do clube

Acushnet Holdings Corp. (Golf) - Modelo de negócios: Atividades -chave

Design de equipamentos de golfe e inovação

A Acushnet investiu US $ 47,5 milhões em despesas de pesquisa e desenvolvimento em 2022. A empresa mantém vários centros de design em locais globais.

Categoria de design	Investimento anual	Aplicações de patentes
Tecnologia de bola de golfe	US $ 22,3 milhões	17 novas patentes
Inovação do clube de golfe	US $ 15,7 milhões	12 novas patentes

Fabricação de equipamentos de golfe

A ACushnet opera instalações de fabricação em vários países com capacidade total de produção de aproximadamente 45 milhões de bolas de golfe anualmente.

• Titleist Golf Ball Produção: 35 milhões de dúzias por ano
• Aparelo de golfe e acessórios: 6 milhões de unidades anualmente
• Scotty Cameron Putters: 250.000 unidades por ano

Pesquisa e desenvolvimento de produtos

A equipe de P&D consiste em 287 engenheiros e designers especializados a partir de 2022.

Categoria de produto	Ciclo médio de desenvolvimento	Novos lançamentos de produtos
Bolas de golfe	18-24 meses	3-4 modelos por ano
Clubes de golfe	24-36 meses	2-3 modelos por ano

Marketing e gerenciamento de marca

As despesas de marketing em 2022 foram de US $ 98,4 milhões, representando 12,6% da receita total.

• Patrocínios de turnê profissional: 47 jogadores ativos
• Orçamento de marketing digital: US $ 22,6 milhões
• Engajamento de mídia social: 2,3 milhões de seguidores

Vendas e distribuição globais

A ACushnet opera em mais de 120 países com rede de distribuição que abrange vários canais.

Canal de vendas	Contribuição da receita	Propagação geográfica
Lojas de golfe de varejo	42% do total de vendas	América do Norte, Europa, Ásia
Vendas on -line	18% do total de vendas	Plataformas globais de comércio eletrônico
Vendas corporativas diretas	22% do total de vendas	Programas de golfe corporativo
Distribuidores internacionais	18% do total de vendas	Mais de 120 países

Acushnet Holdings Corp. (Golf) - Modelo de negócios: Recursos -chave

Portfólio de marcas forte

A Acushnet Holdings Corp. possui três marcas principais:

• Titleist (bolas de golfe, clubes, bolsas)
• Footjoy (vestuário e calçado de golfe)
• Pinnacle (bolas de golfe)

Marca	Quota de mercado	Contribuição da receita global
Titleist	Mercado de bola de golfe de 48%	US $ 1,65 bilhão (2023)
João	Mercado de calçados de golfe de 55%	US $ 525 milhões (2023)

Instalações de fabricação avançadas

Locais de fabricação:

• New Bedford, Massachusetts (Titleist Golf Balls)
• Fairhaven, Massachusetts (equipamento de golfe)
• Tailândia (produção de calçados)

Propriedade intelectual e patentes

Detalhes do portfólio de patentes:

Categoria	Número de patentes ativas	Investimento anual de P&D
Tecnologia de bola de golfe	127 patentes ativas	US $ 52,3 milhões (2023)
Design de clube de golfe	83 patentes ativas	US $ 34,6 milhões (2023)

Talento de engenharia e design

Composição da força de trabalho:

• Total de funcionários: 3.200
• Engenheiros de P&D: 287
• Especialistas em design: 164

Rede de distribuição global

Região	Centros de distribuição	Penetração de mercado
América do Norte	6 centros	65% de cobertura do mercado
Europa	4 centros	45% de cobertura de mercado
Ásia-Pacífico	3 centros	35% de cobertura do mercado

Acushnet Holdings Corp. (Golf) - Modelo de Negócios: Proposições de Valor

Equipamento de golfe premium e de alto desempenho

A marca titular da Acushnet gerou US $ 1,67 bilhão em vendas líquidas em 2022, representando uma parte significativa de seu portfólio de equipamentos de golfe premium.

Categoria de produto	2022 Receita	Posição de mercado
Bolas de golfe	US $ 607 milhões	Líder de mercado
Clubes de golfe	US $ 495 milhões	3 principais concorrentes

Tecnologia inovadora em bola de golfe e design de clube

A Acushnet investiu US $ 54,3 milhões em pesquisa e desenvolvimento em 2022.

• Bolas de golfe Pro V1 e Pro V1x usadas por 65% dos jogadores do PGA Tour
• Tecnologias avançadas de design aerodinâmico
• Técnicas de fabricação de precisão

Produtos de nível profissional para golfistas graves

As marcas Titleist e Footjoy têm como alvo os golfistas amadores profissionais e sérios com equipamentos de ponta.

Endossos profissionais	Número de jogadores
Jogadores do PGA Tour usando bolas de titleist	Mais de 300 profissionais
Principais vitórias do campeonato	54 vitórias em 2022

Ecossistema de produtos de golfe abrangente

A Acushnet oferece linhas de produtos integradas em várias categorias de equipamentos de golfe.

• Bolas de golfe
• Clubes de golfe
• Sacos de golfe
• Luvas de golfe
• Calçados de golfe

Reputação de marca confiável na indústria de golfe

A marca Titleist manteve Liderança de mercado no segmento de bola de golfe por mais de 25 anos consecutivos.

Métrica da marca	Desempenho
Participação de mercado - bolas de golfe	47.2%
Classificação de valor da marca	Top 3 em equipamento de golfe

Acushnet Holdings Corp. (Golf) - Modelo de Negócios: Relacionamentos do Cliente

Endossos profissionais de atletas

Titleist e Footjoy assinaram contratos de endosso com 348 golfistas profissionais globalmente em 2023. Valor médio do contrato de endosso: US $ 750.000 por atleta.

Categoria profissional	Número de atletas endossados	Valor médio do contrato
Jogadores do PGA Tour	186	$925,000
Jogadores de Tour LPGA	112	$575,000
Jogadores da turnê europeia	50	$425,000

Serviços de suporte ao cliente e garantia

A Acushnet fornece garantia limitada de 2 anos em equipamentos de golfe. A equipe de suporte ao cliente lida com aproximadamente 75.000 consultas de clientes anualmente.

• Tempo médio de resposta: 24 horas
• Taxa de satisfação do cliente: 92%
• TEMPO DE PROCESSÃO DE RECHANÇA DE GARANTIA: 7-10 dias úteis

Experiências de ajuste personalizadas

O Titleist opera 1.200 centros de ajuste profissional em todo o mundo. Em 2023, foram realizados 215.000 acessórios de clubes personalizados.

Tipo de localização de ajuste	Número de centros	Duração média de ajuste
Lojas de golfe de varejo	850	90 minutos
Centros de ajuste titularistas dedicados	250	120 minutos
Unidades de montagem móvel	100	60 minutos

Personalização de produtos online e na loja

A plataforma de personalização digital gerou US $ 42,3 milhões em receita em 2023. 38% das vendas de bola de golfe e clubes envolvem especificações personalizadas.

Programas de lealdade e envolvimento da comunidade

A associação do Titleist Performance Institute (TPI) inclui 27.500 profissionais de golfe certificados. Associação do Programa de Fidelidade: 612.000 membros ativos.

Segmento de programa	Número de membros	Taxa de engajamento anual
Titleist Performance Institute	27,500	68%
Programa de fidelidade	612,000	54%
Comunidade online	185,000	42%

Acushnet Holdings Corp. (Golf) - Modelo de Negócios: Canais

Lojas especializadas de varejo de golfe

A partir de 2023, as marcas Titleist e Footjoy da Acushnet são distribuídas por aproximadamente 8.000 locais de varejo de golfe especializados em todo o mundo.

Tipo de canal de varejo	Número de locais	Propagação geográfica
Golf Pro Shops	3,500	Estados Unidos
Lojas internacionais de golfe	4,500	Mercados globais

Plataformas online de comércio eletrônico

A Acushnet gera aproximadamente US $ 150 milhões em vendas on -line diretas por meio de sites de marca em 2023.

• Plataforma de vendas direta titleist.com
• FOTOYCO.com Loja online
• Presença do mercado da Amazon

Patrocínios de torneios de golfe profissional

A Acushnet patrocina mais de 200 torneios profissionais de golfe anualmente, representando um US $ 45 milhões de investimento de marketing.

Varejistas de artigos esportivos

A distribuição através dos principais varejistas de artigos esportivos gera US $ 375 milhões em receita anual.

Varejista	Volume anual de vendas
Dick's Sporting Goods	US $ 125 milhões
Galáxia de golfe	US $ 85 milhões
PGA Superstore	US $ 65 milhões

Canais de vendas direta ao consumidor

As vendas diretas representam 22% da receita total da empresa, aproximadamente US $ 280 milhões em 2023.

• Lojas de varejo de propriedade da empresa: 45 locais
• Centros de montagem corporativa: 12 em todo o país
• Plataformas de pedidos personalizados

Acushnet Holdings Corp. (Golf) - Modelo de negócios: segmentos de clientes

Golfistas profissionais

O Titleist, uma marca da Acushnet, patrocina aproximadamente 350 jogadores profissionais em todo o mundo. Em 2022, esses profissionais usaram bolas de golfe Titleist em 25% das vitórias do PGA Tour.

Característica do segmento	Dados estatísticos
Golfistas profissionais totais patrocinados	350
PGA Tour vence com bolas de titleist	25%

Entusiastas graves de golfe amador

Representa aproximadamente 15% do mercado total de equipamentos de golfe, com gastos anuais de US $ 1.200 a US $ 2.500 por indivíduo em equipamentos de golfe.

• Investimento médio de equipamento por ano: US $ 1.850
• Frequência de substituição do equipamento: a cada 1-2 anos
• Marcas preferidas: Titleist Pro v1 Golf Balls

Golfistas recreativos

Constituem 65% do mercado total de golfe, com gastos médios anuais de equipamentos de US $ 500 a US $ 800.

Característica do segmento	Dados estatísticos
Porcentagem de mercado	65%
Gastos médios de equipamentos anuais	$650

Varejistas de equipamentos de golfe

A Acushnet distribui em aproximadamente 7.500 locais de varejo de golfe em todo o mundo.

• Pontos de distribuição de varejo totais: 7.500
• Cobertura de varejo global: América do Norte, Europa, Ásia-Pacífico
• Canais de distribuição online e tijolo e argamassa

Mercados de golfe corporativos e institucionais

Gera aproximadamente US $ 120 milhões em receita anual de eventos de golfe corporativo e compras institucionais.

Segmento de mercado	Receita anual
Eventos de golfe corporativo	US $ 75 milhões
Compras institucionais	US $ 45 milhões

Acushnet Holdings Corp. (Golf) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2022, a Acushnet Holdings Corp. relatou despesas de pesquisa e desenvolvimento de US $ 40,2 milhões, representando 3,5% do total de vendas líquidas.

Ano fiscal	Despesas de P&D	Porcentagem de vendas líquidas
2022	US $ 40,2 milhões	3.5%
2021	US $ 37,5 milhões	3.3%

Custos de fabricação e produção

O custo total dos produtos vendidos para a Acushnet em 2022 foi de US $ 577,1 milhões.

• Custos de fabricação de bolas de golfe: aproximadamente US $ 180 milhões
• Despesas de produção de clubes de golfe: aproximadamente US $ 220 milhões
• Produção de calçados e acessórios: aproximadamente US $ 177,1 milhões

Investimentos de marketing e publicidade

As despesas de marketing e venda de 2022 totalizaram US $ 203,4 milhões.

Categoria de despesa de marketing	Quantia
Anúncio	US $ 112,6 milhões
Promoções de vendas	US $ 59,8 milhões
Despesas de feiras	US $ 31,0 milhões

Cadeia de suprimentos e despesas de distribuição

Os custos de logística e distribuição para 2022 foram de US $ 85,6 milhões.

• Despesas de envio doméstico: US $ 48,3 milhões
• Custos de distribuição internacional: US $ 37,3 milhões

Custos de aquisição de pessoal e talento

O total de despesas de pessoal em 2022 totalizou US $ 246,5 milhões.

Categoria de despesa de pessoal	Quantia
Salários e salários	US $ 189,4 milhões
Benefícios dos funcionários	US $ 42,7 milhões
Recrutamento e treinamento	US $ 14,4 milhões

Acushnet Holdings Corp. (Golf) - Modelo de negócios: fluxos de receita

Vendas de bola de golfe

Titleist Golf Ball Sales em 2022: US $ 538,7 milhões

Linha de produtos	Receita anual
Bolas de golfe pro v1	US $ 247,3 milhões
Bolas de golfe AVX	US $ 82,5 milhões
Bolas de golfe de Trufeel	US $ 63,9 milhões

Vendas de clube de golfe e equipamentos

Receita total de clube de golfe em 2022: US $ 385,6 milhões

• Receita dos clubes de titleist: US $ 276,4 milhões
• Scotty Cameron Putters Receita: US $ 109,2 milhões

Acessórios e receita de vestuário

Total de acessórios e vendas de vestuário em 2022: US $ 183,2 milhões

Categoria	Receita anual
Sacos de golfe	US $ 62,7 milhões
Luvas	US $ 45,3 milhões
Vestuário	US $ 75,2 milhões

Licensagem e parcerias de marca

Receita de licenciamento em 2022: US $ 24,5 milhões

• Licenciamento da marca Footjoy: US $ 15,3 milhões
• Titleist Brand Partnerships: US $ 9,2 milhões

Vendas globais no mercado

Receita global total em 2022: US $ 1,132 bilhão

Região	Receita	Percentagem
América do Norte	US $ 678,2 milhões	59.9%
Europa	US $ 285,3 milhões	25.2%
Ásia -Pacífico	US $ 168,7 milhões	14.9%

Acushnet Holdings Corp. (GOLF) - Canvas Business Model: Value Propositions

You're looking at the core reasons why dedicated golfers choose Acushnet Holdings Corp. products over the competition. It's all about delivering measurable performance gains, which is why the company focuses so heavily on innovation and direct service to the serious player.

Performance-driven golf products for dedicated golfers

Acushnet Holdings Corp. targets the game's dedicated golfer, a segment management views as healthy and resilient. The overall business reflects this focus, with year-to-date (nine months ended September 30, 2025) consolidated net sales reaching $2,081.5 million, representing a 3.5% increase year-over-year.

The company's full-year 2025 consolidated net sales guidance is set between $2,520 to $2,540 million. This performance is underpinned by a commitment to product excellence across its brands.

Here's a look at the segment net sales performance through the first nine months of 2025:

Segment	9 Months Ended Sept 30, 2025 Net Sales Change (Reported)	Key Driver Mentioned
Titleist Golf Equipment	Increase (driven by balls and clubs)	Higher sales volumes of 2025 Pro V1 golf ball models
FootJoy Golf Wear	Decrease (Q2) / Increase (Q3)	Lower footwear volumes in Q2, higher ASPs in Q3
Golf Gear	Increase (7.5% in Q3)	Higher average selling prices and higher sales volumes in golf gloves

Market-leading golf ball technology (e.g., Pro V1 franchise)

The flagship golf ball franchise remains a cornerstone value proposition, directly tied to elite performance metrics. The 2025 Pro V1 and Pro V1x models were launched promising more speed and more control, marking 25 years since the original Pro V1 debuted.

The dominance of this technology on the professional stage is stark:

• Pro V1 and Pro V1x balls comprised a mind-blowing 73% of all golf balls teed up in 2025.
• This usage rate is seven times that of their nearest rival.
• Half of all PGA Tour events in 2025 were won with a Titleist golf ball.

This success is translating to the bottom line; Titleist golf equipment sales saw higher sales volumes for the 2025 Pro V1 golf ball models in Q3 2025.

Premium, high-quality golf wear and footwear (FootJoy)

FootJoy delivers premium quality in apparel and footwear, though performance has seen some variability. In the second quarter of 2025, FootJoy golf wear saw a 1.3% decrease in net sales (a 2.0% decrease in constant currency), largely due to lower sales volumes in footwear.

However, the third quarter showed a rebound in net sales for FootJoy golf wear, driven by higher average selling prices across all product categories. The company also planned line extensions to popular lines like FJ Hyperflex and Quantum golf shoes for the second half of 2025.

The value proposition here is premium quality that resonates even when overall segment sales fluctuate, supported by pricing power:

• Higher average selling prices (ASPs) were a key driver for FootJoy sales growth in Q3 2025.
• The company transitioned FootJoy footwear production to a new facility in Vietnam during 2024 to strengthen its global supply chain position.

Custom fitting services for optimized equipment performance

Acushnet Holdings Corp. views its expansive global club-fitting network as a valuable service that helps dedicated golfers optimize their equipment performance. The CEO specifically noted that the focus on product innovation, quality, and fitting services is resonating with golfers.

For 2025, the company planned to continue strategic investment in this area, specifically by expanding its global fitting network. This service complements high-tech equipment launches, such as the new Titleist GT drivers and fairways, which deliver more speed and optimized launch characteristics.

The commitment to service is also seen in logistics, where a new 500,000 square foot distribution and custom embroidery center opened in Lakeville, Massachusetts, in 2024 to improve efficiency for stock and custom products.

Acushnet Holdings Corp. (GOLF) - Canvas Business Model: Customer Relationships

You're looking at how Acushnet Holdings Corp. maintains its connection with the dedicated golfer, which is central to its premium positioning. The relationship strategy hinges on high-touch service, channel support, and product validation at the highest levels of the sport.

Personal assistance via the global fitting network

Acushnet Holdings Corp. emphasizes fitting services as a key driver of demand, especially for its premium equipment. Management noted that 'fitting initiatives fueling demand' contributed to the strong sell-through trends seen in Q2 2025. This personalized approach helps ensure the dedicated consumer gets the right product, which supports the premium pricing strategy that underpins revenue growth. For instance, Titleist golf equipment sales grew 5.7% to $427.6 million in the third quarter of 2025.

Long-term relationships with trade partners (golf shops)

The company explicitly focuses on the 'golf shops that serve them'. Maintaining strong relationships with these trade partners is crucial for product placement and consumer access. The CEO specifically thanked 'trade partners' during the Q1 2025 call, indicating their importance in the distribution network. The Golf Gear segment, which includes accessories often sold through these channels, saw net sales climb 14.2% year-over-year in Q3 2025.

Brand loyalty driven by professional tour validation

Loyalty is heavily reinforced by performance validation on professional tours. The success of new product launches, such as the new T-Series irons and the latest generation Pro V1 golf ball models, demonstrates this link, as these products resonated with the core consumer base. The Titleist Golf Equipment segment, which houses these premium products, grew 5.7% in Q3 2025. The company believes its focus on 'product innovation, quality and fitting services are resonating with golfers'.

Direct-to-consumer (DTC) engagement via e-commerce

While the core channel remains the golf shop, engagement with the 'dedicated golfer core consumer' is healthy and resilient. The company's overall financial performance reflects this strong consumer base. For the first nine months of 2025, consolidated net sales were expected to reach between $2,520 and $2,540 million. The company also returned capital to shareholders, demonstrating confidence in its ongoing cash generation from this consumer base, with $187.5 million spent on share repurchases in the first nine months of 2025.

Here's a quick look at the financial metrics reflecting the health of the customer base through Q3 2025:

Metric	Value (Period Ending Sept 30, 2025)
Q3 2025 Net Sales	$657.7 million
Q3 2025 Net Sales Growth (Constant Currency)	5.3%
Full-Year 2025 Net Sales Guidance (Upper End)	$2,540 million
Shares Outstanding (as of Oct 30, 2025)	58,661,329
Shares Repurchased (YTD 2025)	2,842,719
Quarterly Cash Dividend Declared	$0.235 per share

The performance across key customer-facing segments in Q3 2025 shows where the consumer engagement is strongest:

• Titleist Golf Equipment Net Sales: $427.6 million
• Golf Gear Net Sales Growth: 14.2% year-over-year
• FootJoy Golf Wear Net Sales: $136.5 million
• U.S. Regional Sales Growth: 6.1%

If onboarding takes 14+ days, churn risk rises, but Acushnet Holdings Corp. seems to be keeping its core consumer engaged through product cycle momentum.

Acushnet Holdings Corp. (GOLF) - Canvas Business Model: Channels

Acushnet Holdings Corp. relies on a multi-faceted distribution network to get its Titleist, FootJoy, and other products to the dedicated golfer. This network primarily funnels through established relationships with on-course and off-course specialty golf retailers, which remain a core component of the sales structure.

The company also actively develops its Direct-to-Consumer (DTC) e-commerce platforms to capture a greater share of the final sale price. Furthermore, Acushnet Holdings Corp. supports its premium product positioning through dedicated fitting centers and mobile fitting vans, ensuring high-touch service for equipment like Titleist clubs.

The effectiveness of these channels is clearly reflected in the geographic sales performance data for the 2025 fiscal year, as of the third quarter end.

Region	Q3 2025 Net Sales Change (YoY)	Q3 2025 Net Sales Change (Constant Currency)	Q2 2025 Net Sales Change (Outside US)
United States	Not specified for Q3 YoY	Not specified for Q3 YoY	6.4% increase (Q2)
EMEA	Not specified for Q3 YoY	Not specified for Q3 YoY	Increase reported (Q2)
Japan	Not specified for Q3 YoY	Not specified for Q3 YoY	Decrease reported (Q2)
Korea	Not specified for Q3 YoY	Not specified for Q3 YoY	Decrease reported (Q2)
Rest of World	Not specified for Q3 YoY	Not specified for Q3 YoY	Increase reported (Q2)

International distribution remains a key focus area for Acushnet Holdings Corp., with performance varying significantly across major markets through the first nine months of 2025. The overall consolidated net sales guidance for the full year 2025 is set between $2,520 million and $2,540 million.

Here's the quick math on regional channel performance based on the latest available quarterly reports:

• The United States market showed strength, with Q2 net sales up 6.4%.
• EMEA demonstrated robust channel pull, showing a 14% increase in Q3 net sales.
• Net sales in regions outside the US increased 3.8% in Q2, or 2.3% on a constant currency basis.
• Japan experienced a significant channel contraction, with Q3 net sales down 13%.
• Korea saw a modest Q3 increase of 3%, following a Q2 decrease.
• Rest of World channels grew by 5% in Q3.

The company's commitment to its distribution partners is underscored by its capital deployment, including the declaration of a quarterly cash dividend of $0.235 per share for the third quarter of 2025. Also, through the first nine months of 2025, Acushnet Holdings Corp. repurchased 2,842,719 shares of its common stock for a total of $187.5 million.

Finance: draft 13-week cash view by Friday.

Acushnet Holdings Corp. (GOLF) - Canvas Business Model: Customer Segments

You're looking at the core groups Acushnet Holdings Corp. targets with its performance-driven golf products. The focus is clearly on the committed player, but the distribution and influence channels are just as vital to their $2,520 to $2,540 million full-year 2025 revenue outlook.

The dedicated and discerning golfers are the primary engine, evidenced by the strong performance of the Titleist equipment line, which is where the highest revenue concentration lies.

• The sport and business of golf continue to be vibrant, with increased participation globally.
• Worldwide rounds of play in 2025 are expected to match or exceed the record set in 2024.
• The company's focus remains on the game's dedicated golfer, whose commitment offsets macro uncertainties.

Professional and elite amateur golfers serve as the Pyramid of Influence, validating the performance claims of the core product line, especially the golf balls and clubs.

• Healthy demand for the 2025 Pro V1 golf ball models is a key driver.
• The successful launch of the new T-Series irons resonated well with this group.

Trade partners-golf course operators and specialty retailers-are the necessary conduit to reach the end consumer. Acushnet Holdings Corp. views these partners as strategic, noting they are, by and large, healthy and investing in their facilities.

The premium apparel segment, anchored by the KJUS brand, targets affluent consumers, though its direct financial contribution is often bundled within broader segment reporting. FootJoy golf wear performance gives some context to the apparel side of the business.

Customer Segment Indicator	Q3 2025 Performance	Nine Months 2025 Performance	Unit/Context
Titleist Golf Equipment Net Sales	$427.6 million	N/A	USD Millions
Titleist Golf Equipment Net Sales Growth (vs PY)	4.9%	5.0%	Constant Currency %
FootJoy Golf Wear Net Sales Growth (vs PY)	N/A	N/A	Q2 2025 was a 4.2% decrease (constant currency)
US Market Net Sales Growth (vs PY)	N/A	N/A	US market showed a 6.4% increase in Q2 2025
Full-Year 2025 Revenue Outlook	N/A	$2,520 to $2,540 million	USD Millions

The company's success is tied to the ASPs (Average Selling Prices) across categories, which increased in Q3 2025 for Titleist equipment and across all product categories in Golf gear and FootJoy golf wear, reflecting the premium positioning sought by these customer groups. For instance, Titleist golf clubs saw higher ASPs in Q3 2025.

Acushnet Holdings Corp. (GOLF) - Canvas Business Model: Cost Structure

You know that making premium golf equipment means the cost of the stuff you sell (Cost of Goods Sold or COGS) is naturally high. Acushnet Holdings Corp. uses premium materials for its Titleist line, which keeps that COGS line item substantial to maintain the quality golfers expect.

Then you have the Selling, General, and Administrative (SG&A) expenses. These cover everything from running the offices to marketing those high-end products. For the first quarter of 2025, the SG&A expense was reported at $200 million, which is a key operational cost to watch. Honestly, keeping that number in check while supporting global sales is a constant balancing act.

Here's a quick look at some of the major reported and projected cost elements for the 2025 fiscal year:

Cost Category	Specific Financial Data Point	Amount/Value
Research & Development (R&D)	Q1 2025 Expense	$18.9 million
Capital Expenditures (CapEx)	Full Year 2025 Projection	$70 million
Tariff Costs	Projected Full Year 2025 Gross Impact	$30 million
SG&A Expense	Q1 2025 Actual	$200 million
CapEx Spend	First Half 2025 Actual	$25 million

Acushnet Holdings Corp. has to keep investing heavily in the future, which shows up in R&D. You saw that in the first quarter of 2025, where the company spent $18.9 million on Research & Development. That spend fuels the next generation of Pro V1 balls and Titleist clubs, which is critical for maintaining that premium price point.

For physical investments, Capital Expenditures (CapEx) for the full year 2025 are projected to land around $70 million. That's down from an earlier estimate, which should help cash flow a bit. Through the first half of 2025, the company had already spent $25 million on CapEx.

A major external cost factor is tariffs. For the full year 2025, the projected gross impact from tariffs is set at $30 million. Management is actively working to offset a meaningful portion of this headwind through supply chain adjustments and cost programs, but it remains a direct hit to the cost base.

The main drivers hitting the cost structure this year include:

• Premium raw material procurement for performance products.
• Marketing and advertising spend to support brand equity.
• Investment in new product development and testing cycles.
• Costs associated with global supply chain optimization efforts.
• Direct financial impact from import duties and tariffs.

Finance: review the Q4 2025 SG&A forecast against the Q1 and Q3 actuals by next Tuesday.

Acushnet Holdings Corp. (GOLF) - Canvas Business Model: Revenue Streams

You're looking at the core ways Acushnet Holdings Corp. brings in money as of late 2025. It's heavily reliant on premium golf equipment and apparel, with pricing power being a key lever for growth.

The company has set its sights high for the full year, projecting consolidated net sales guidance of $2.52 billion to $2.54 billion for fiscal 2025. This follows year-to-date net sales through the third quarter reaching $2,081.5 million.

Titleist Golf Balls (e.g., Pro V1) sales volumes and price increases

Revenue from Titleist golf balls remains a cornerstone. The company cited higher sales volumes of our 2025 Pro V1 golf ball models as a primary driver for the Titleist golf equipment segment's growth in the third quarter of 2025. For the first quarter of 2025, net sales for Titleist golf equipment saw a 2.2% increase, largely due to higher sales volumes of the latest generation Pro V1 and Pro V1x golf balls.

Titleist Golf Clubs (woods, irons, wedges, putters) sales

Titleist golf clubs contribute significantly, with revenue growth in the third quarter of 2025 driven by higher average selling prices in golf clubs. The successful launch of new products, such as the T-Series irons, also fueled this stream. In 2023, Acushnet invested $64.2 million in R&D for golf club technology.

FootJoy Golf Wear (footwear and apparel) sales

The FootJoy segment generates revenue from both footwear and apparel. In the U.S. market during the third quarter of 2025, FootJoy Golf Wear sales increased by $2.4 million. While the footwear side saw lower sales volumes in the second quarter, the apparel side posted higher sales volumes. The brand is executing on its premium performance strategy.

Custom logo golf ball sales to corporate customers

Acushnet Holdings Corp. secures revenue through custom logo golf ball sales directed at corporate clients. This business is integrated within the overall Titleist golf ball revenue stream, capitalizing on the brand's premium positioning.

Here's a look at the segment performance contributing to the overall revenue picture as of the third quarter of 2025:

Revenue Source Component	Q3 2025 Net Sales Change (Reported)	Key Driver Mentioned
Titleist Golf Equipment	5.7% increase (5.0% constant currency)	Higher average selling prices in golf clubs and higher sales volumes of 2025 Pro V1 models
FootJoy Golf Wear	4.0% increase (3.1% constant currency)	Higher average selling prices across all product categories and higher sales volumes in apparel
Golf Gear	7.5% increase (7.7% constant currency)	Higher average selling prices and higher sales volumes in golf gloves

The company's revenue generation is also supported by its established product lines, which command premium pricing:

• Titleist Pro V1 golf balls held 47.2% market share in the premium segment in 2023.
• Scotty Cameron putters generated $187.4 million in annual revenue in 2023.

The business relies on maintaining high average selling prices across its product categories, which was a primary factor in net sales increases for both Titleist golf equipment and FootJoy golf wear in the first nine months of 2025.