Ritchie Bros. Auctiveers Incorporated (RBA): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da negociação de equipamentos pesados, a Ritchie Bros. Auctioneers revolucionou como as empresas compram e vendem máquinas em todo o mundo. Com um US $ 1,5 bilhão Receita anual e uma presença em excesso 60 países, esta empresa inovadora transformou modelos de leilão tradicionais em um mercado digital de ponta. Seu modelo de negócios exclusivo preenche a lacuna entre vendedores e compradores de equipamentos, oferecendo transparência, eficiência e alcance global sem precedentes que interromperam o cenário de negociação de equipamentos industriais.

Ritchie Bros. Auctiveers Incorporated (RBA) - Modelo de Negócios: Principais Parcerias

Fabricantes de equipamentos

Ritchie Bros. mantém parcerias estratégicas com os principais fabricantes de equipamentos:

Fabricante	Detalhes da parceria	Volume anual de equipamentos
Lagarta	Parceiro de consignação de equipamentos primários	Aproximadamente 15.000 a 20.000 unidades anualmente
John Deere	Parceria de plataforma de leilão exclusiva	Aproximadamente 10.000 a 12.000 unidades anualmente
Komatsu	Contrato de Liquidação de Equipamento Global	Aproximadamente 8.000-9.500 unidades anualmente

Plataformas de mercado on -line

O ecossistema de parceria digital inclui:

• Ironplanet (subsidiária totalmente de propriedade)
• Plataforma Online Marketplace-E
• Integração de leilão online Proxibid

Provedores de serviços financeiros

Parceiro financeiro	Serviço prestado	Volume anual de transações
Wells Fargo	Financiamento de equipamentos	US $ 450-500 milhões anualmente
Bank of America	Processamento de pagamento de leilão	US $ 350-400 milhões anualmente

Empresas de transporte e logística

• XPO Logistics
• C.H. Robinson
• Transporte de cavaleiros

Rede global de centros de leilões regionais

Presença operacional em:

• Estados Unidos: 44 sites de leilão
• Canadá: 19 locais de leilão
• Mercados internacionais: 27 sites adicionais

Rede total de parcerias globais: mais de 90 parcerias estratégicas entre fabricantes de equipamentos, serviços financeiros e provedores de logística

Ritchie Bros. Auctiveers Incorporated (RBA) - Modelo de negócios: Atividades -chave

Leilões de equipamentos online e ao vivo

Em 2023, Ritchie Bros. conduziu 466 leilões não reservados globalmente, com 66% sendo online e 34% sendo eventos pessoais. O valor total da transação bruta atingiu US $ 5,3 bilhões.

Tipo de leilão	Número de leilões	Percentagem
Leilões online	308	66%
Leilões pessoais	158	34%

Avaliação de ativos e avaliação

A Ritchie Bros. fornece serviços abrangentes de avaliação de equipamentos em vários setores.

• Cobertura de avaliação em mais de 60 categorias de equipamentos
• Serviços de avaliação para equipamentos de construção, agricultura e transporte
• Mais de 44.000 ativos de equipamento avaliados anualmente

Gerenciamento de mercado digital

As plataformas Ironplanet e Marketplace-E administraram US $ 2,8 bilhões em transações de equipamentos em 2023.

Plataforma	Volume de transação
Ironplanet	US $ 1,6 bilhão
Marketplace-E	US $ 1,2 bilhão

Remarketing de equipamentos globais

Operado em 12 países com mais de 360 ​​locais e locais de leilão permanente.

• Ativo nas regiões da América do Norte, Europa, Oriente Médio, África e Ásia-Pacífico
• Serviu 215.000 mais de compradores globais em 2023
• Vendas de equipamentos suportados em mais de 20 setores industriais

Desenvolvimento da plataforma de tecnologia

Investiu US $ 42 milhões em tecnologia e infraestrutura digital em 2023.

Área de investimento em tecnologia	Alocação
Aprimoramento da plataforma digital	US $ 22 milhões
Análise de dados	US $ 12 milhões
Segurança cibernética	US $ 8 milhões

Ritchie Bros. Auctorated Incorporated (RBA) - Modelo de negócios: Recursos -chave

Extensa rede de leilão global

A partir de 2024, a Ritchie Bros. opera 44 locais de leilão permanente em 12 países. A empresa realiza aproximadamente 500 leilões não reservados anualmente, com um alcance global que abrange a América do Norte, Europa, Ásia, África e Austrália.

Região	Número de sites de leilão permanentes	Volume anual de leilão
América do Norte	24	280 leilões
Europa	8	90 leilões
Ásia-Pacífico	7	70 leilões
África	5	60 leilões

Plataforma de leilão digital avançado

Plataformas de Ironplanet e Marketplace-E Ativar transações de equipamentos on -line com as seguintes métricas:

• Mais de 1,3 milhão de compradores registrados globalmente
• US $ 7,4 bilhões em vendas totais de equipamentos on -line em 2023
• 70% das transações concluídas totalmente online

Sistema de gerenciamento de inventário robusto

Ritchie Bros. gerencia um extenso inventário de equipamentos com as seguintes características:

Categoria de inventário	Valor total	Contagem média de itens
Equipamento de construção	US $ 1,2 bilhão	12.500 unidades
Maquinaria agrícola	US $ 650 milhões	6.800 unidades
Veículos de transporte	US $ 450 milhões	4.200 unidades

Especialistas qualificados de vendas e avaliação

A empresa emprega:

• 1.600 funcionários em tempo integral
• 450 avaliadores de equipamentos certificados
• 320 profissionais de vendas dedicados

Banco de dados de equipamentos abrangentes

Ritchie Bros. mantém um banco de dados detalhado de equipamentos com:

• Mais de 3,8 milhões de registros de equipamentos
• Dados de preços históricos que abrangem mais de 20 anos
• Rastreamento de avaliação em tempo real para mais de 60 categorias de equipamentos

Ritchie Bros. Auctorated Incorporated (RBA) - Modelo de Negócios: Proposições de Valor

Marketplace global para equipamentos usados

A Ritchie Bros. opera em 12 países com 45 locais de leilão permanente e conduz mais de 400 leilões não reservados anualmente. Em 2022, a empresa vendeu US $ 5,7 bilhões em equipamentos globalmente.

Alcance geográfico	Volume anual de vendas	Locais de leilão
12 países	US $ 5,7 bilhões	45 sites permanentes

Processo de leilão transparente e eficiente

Ritchie Bros. fornece leilões não reservados com recursos de licitação on-line e pessoalmente em tempo real.

• Plataforma de lances on -line disponível em 190 países
• Mais de 1,3 milhão de compradores registrados
• O mercado digital gera 60% do total de vendas

Ampla gama de equipamentos em todas as indústrias

As categorias de equipamentos incluem máquinas de construção, transporte, agricultura e mineração.

Categoria de equipamento	Porcentagem de vendas totais
Equipamento de construção	45%
Maquinaria agrícola	22%
Veículos de transporte	18%
Equipamento de mineração	15%

Preços competitivos para compradores e vendedores

As taxas médias de comissão variam entre 6-8% para os vendedores, com estratégias competitivas de preços.

Serviço de liquidação de ativos confiável e confiável

A Ritchie Bros. processou US $ 7,2 bilhões em valor total da transação em 2022, com uma taxa de 99,5% de equipamentos vendidos.

• 99,5% de equipamento vendido Taxa
• US $ 7,2 bilhões no valor da transação total em 2022
• Mais de 50 anos de história operacional

Ritchie Bros. Auctiveers Incorporated (RBA) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de contas pessoais

A Ritchie Bros. mantém 197.000 licitantes ativos registrados em todo o mundo a partir de 2023. A empresa fornece aos gerentes de contas dedicados para compradores e vendedores de equipamentos em nível corporativo.

Tipo de conta	Número de contas	Valor médio da transação
Contas corporativas	2,347	US $ 1,2 milhão
Contas do mercado intermediário	15,623	$385,000
Contas de pequenas empresas	179,030	$87,500

Suporte ao cliente online

A Ritchie Bros. oferece canais de suporte ao cliente digital 24/7 com um tempo de resposta média de 47 minutos.

• Disponibilidade de suporte ao bate -papo ao vivo: 99,7%
• Tempo de resposta de suporte por e -mail: menos de 4 horas
• Idiomas de suporte telefônico: 8 idiomas

Plataformas digitais de autoatendimento

A plataforma on -line da empresa, a IronPlanet, processou US $ 1,3 bilhão em transações de equipamentos em 2023.

Métricas de plataforma digital	2023 desempenho
Total de transações online	87,456
Participação de leilão online	62% do total de transações

Comunicação regular do cliente

Ritchie Bros. mantém a comunicação através de vários canais digitais com 328.000 assinantes de email.

• Assinantes mensais de newsletter: 328.000
• Seguidores de mídia social: 742.000
• Frequência de comunicação: atualizações semanais de mercado de equipamentos

Lealdade e repetir programas de negócios

A taxa de recorrer do cliente da empresa é de 67%, com um valor médio de vida útil do cliente de US $ 423.000.

Métricas de fidelidade do cliente	2023 dados
Repetir a taxa de cliente	67%
Valor médio de vida útil do cliente	$423,000
Membros do programa de fidelidade	86,500

Ritchie Bros. Auctorated Incorporated (RBA) - Modelo de Negócios: Canais

Site de leilão online

A Ritchie Bros. opera a plataforma on -line global IronPlanet.com, que processou US $ 1,4 bilhão em valor bruto da transação em 2022. O site hospeda mais de 250.000 listagens de equipamentos anualmente em várias categorias de equipamentos.

Plataforma online	Transações anuais	Alcance global
IronPlanet.com	US $ 1,4 bilhão GTV	186 países

Aplicativo móvel

Ritchie Bros. Mobile App suporta lances em tempo real com mais de 175.000 usuários móveis registrados a partir de 2022. O aplicativo fornece recursos, incluindo:

• Streaming de leilão ao vivo
• Funcionalidade de pesquisa de equipamentos
• Recursos de licitação em tempo real
• Rastreamento de ativos

Eventos de leilão ao vivo

Conduziu 404 leilões públicos não reservados globalmente em 2022, com o valor total da transação bruta de US $ 5,4 bilhões. Os locais de leilão físico abrangem 12 países em vários continentes.

Métrica de leilão	2022 Performance
AULUÇÕES TOTAL	404 eventos
Valor bruto da transação	US $ 5,4 bilhões

Representantes de vendas

Mantém uma força de vendas global de 1.850 funcionários dedicados ao marketing de equipamentos e gerenciamento de relacionamento com clientes em vários setores industriais.

Marketing global e publicidade

Investiu US $ 68,3 milhões em despesas de marketing em 2022, direcionando os vendedores e compradores de equipamentos por meio de vários canais, incluindo publicidade digital, publicações comerciais e conferências do setor.

Canal de marketing	Alcançar
Publicidade digital	Plataformas on -line globais
Publicações comerciais	Revistas específicas do setor
Gasto de marketing	US $ 68,3 milhões (2022)

Ritchie Bros. Auctorated Incorporated (RBA) - Modelo de negócios: segmentos de clientes

Proprietários de equipamentos de construção

Em 2023, a Ritchie Bros. serviu aproximadamente 44.000 proprietários de equipamentos de construção ativos em todo o mundo. A base de clientes da empresa nesse segmento representou US $ 6,3 bilhões em volume total de vendas de equipamentos.

Segmento de clientes	Número de clientes	Vendas totais de equipamentos
Proprietários de equipamentos de construção	44,000	US $ 6,3 bilhões

Operadores de máquinas agrícolas

Os operadores de máquinas agrícolas compreendem 22% da Base de Clientes Total Ritchie Bros. em 2023, com aproximadamente 19.500 clientes ativos nesse segmento.

• Vendas totais de equipamentos agrícolas: US $ 2,1 bilhões
• Valor médio do equipamento por transação: $ 185.000
• Espalhamento geográfico: principalmente América do Norte e Austrália

Usuários de mineração e equipamentos industriais

Os usuários de mineração e equipamentos industriais representaram 18% dos segmentos de clientes da Ritchie Bros., com 15.700 clientes ativos em 2023.

Tipo de equipamento	Volume de vendas	Valor médio da transação
Equipamento de mineração	US $ 1,7 bilhão	$425,000
Equipamento industrial	US $ 1,2 bilhão	$275,000

Organizações governamentais e municipais

As organizações governamentais e municipais representaram 12% da base de clientes da Ritchie Bros. em 2023, com aproximadamente 10.500 clientes ativos.

• Vendas totais de equipamentos do governo: US $ 1,4 bilhão
• Tipos de equipamentos primários: transporte, infraestrutura e veículos utilitários
• Concentração geográfica: Estados Unidos, Canadá e mercados europeus

Comerciantes de equipamentos internacionais

Os comerciantes internacionais de equipamentos compreenderam 8% dos segmentos de clientes da Ritchie Bros., com cerca de 7.000 comerciantes globais ativos em 2023.

Região	Número de comerciantes	Volume total de negociação
Médio Oriente	1,800	US $ 450 milhões
Ásia-Pacífico	2,500	US $ 620 milhões
América latina	1,200	US $ 310 milhões

Ritchie Bros. Auctiveers Incorporated (RBA) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

Custos anuais de infraestrutura de tecnologia para Ritchie Bros. em 2023: US $ 42,3 milhões

Categoria de tecnologia	Despesas anuais
Computação em nuvem	US $ 15,6 milhões
É hardware	US $ 8,7 milhões
Licenciamento de software	US $ 11,2 milhões
Segurança cibernética	US $ 6,8 milhões

Despesas operacionais globais

Despesas operacionais globais totais para 2023: US $ 237,5 milhões

• Manutenção da instalação: US $ 45,2 milhões
• Logística e transporte: US $ 62,3 milhões
• Conformidade regulatória: US $ 18,9 milhões
• Operações internacionais de escritório: US $ 33,6 milhões

Custos de marketing e publicidade

Despesas totais de marketing em 2023: US $ 54,6 milhões

Canal de marketing	Gastos
Marketing digital	US $ 22,4 milhões
Participação na feira	US $ 12,3 milhões
Mídia impressa e tradicional	US $ 8,5 milhões
Marketing de conteúdo	US $ 11,4 milhões

Salários e treinamento de funcionários

Total de despesas relacionadas aos funcionários para 2023: US $ 328,7 milhões

• Salários base: US $ 248,3 milhões
• Bônus de desempenho: US $ 42,6 milhões
• Programas de treinamento de funcionários: US $ 15,8 milhões
• Saúde e benefícios: US $ 22 milhões

Despesas de gerenciamento de eventos de leilão

Custos de gerenciamento de eventos totais de leilão em 2023: US $ 89,4 milhões

Categoria de gerenciamento de eventos	Gasto
Logística de eventos	US $ 37,6 milhões
Transporte de equipamentos	US $ 26,8 milhões
Aluguel de local	US $ 15,2 milhões
Tecnologia de eventos	US $ 9,8 milhões

Ritchie Bros. Auctorated Incorporated (RBA) - Modelo de negócios: fluxos de receita

Comissão de vendas de equipamentos

Em 2023, Ritchie Bros. relatou receitas totais de leilão de US $ 1,76 bilhão. A empresa gera receita de comissão com a venda de equipamentos pesados ​​usados, com uma taxa média de comissão de 7-9% por transação.

Ano	Volume total de vendas de equipamentos	Receita da Comissão
2023	US $ 5,4 bilhões	US $ 441 milhões

Taxas de transação do mercado on -line

Por meio de plataformas de Ironplanet e Marketplace-E, a Ritchie Bros. gera taxas de transação a partir de vendas de equipamentos on-line.

• Valor da transação bruta do mercado on -line: US $ 2,1 bilhões em 2023
• Taxa de transação do mercado digital Taxa de transação: 3-5%
• Receita de transação da plataforma on -line: aproximadamente US $ 84 milhões

Serviços de avaliação e avaliação

A Ritchie Bros. cobra taxas de avaliação de equipamentos profissionais e serviços de avaliação a clientes corporativos.

Tipo de serviço	Intervalo de taxas médias
Avaliação do equipamento	$ 500 - US $ 5.000 por avaliação

Taxas de gerenciamento de inventário

A empresa gera receita com serviços de gerenciamento e armazenamento de inventário para consignadores de equipamentos.

• Taxa média mensal de armazenamento: US $ 250 - US $ 750 por unidade de equipamento
• Receita anual de gerenciamento de inventário: estimado US $ 45 milhões

Receitas de assinatura da plataforma digital

A Ritchie Bros. oferece assinaturas de plataforma digital premium para acesso avançado ao mercado.

Camada de assinatura	Preço mensal	Assinantes anuais estimados
Basic	$49	15,000
Profissional	$199	5,000

Ritchie Bros. Auctioneers Incorporated (RBA) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose RB Global, Inc., operating under the Ritchie Bros. and IAA brands, to move their assets. It's about trust built on scale and transparency, which translates directly into financial outcomes for sellers and buyers alike.

• - Price transparency and market liquidity through unreserved auctions.
• - End-to-end asset disposition solutions, including financing and logistics.
• - Access to a global buyer base in 170+ countries for sellers.
• - Data-driven insights for asset valuation and lifecycle management.
• - Diversified inventory, including heavy equipment and salvage vehicles (IAA).

The unreserved auction format is the bedrock of price discovery. This commitment to selling without a reserve price drives competitive bidding, which is clearly reflected in recent engagement metrics. For instance, the premier global auction event in Orlando, Florida, in February 2025, saw over 19,000+ registered participants competing for 16,000+ equipment items, trucks, and vehicles, generating US$250+ million in Gross Transaction Value (GTV). This liquidity is a direct value proposition.

The company has successfully evolved into a full-service asset management provider, moving beyond just the auctioneer role. This is evident in the financial split of their revenue streams. In the third quarter of 2025, the total revenue hit $1.1 Billion, with service revenue accounting for $845.0 million of that total, an 8% year-over-year increase. The service revenue take rate-the percentage of GTV kept from services-expanded to approximately 22.3% in Q1 2025, showing strong customer adoption of these added solutions.

The global reach ensures sellers tap into the widest possible pool of buyers, which supports strong returns. The scale of this reach is quantifiable across recent events:

Metric	Data Point (Late 2025 Activity)	Source Context
Buyers from Countries (Dubai Auction, Feb 2025)	82 countries	Ritchie Bros. Dubai auction lots sold to buyers from 82 countries.
Bidders from Countries (Orlando Auction, Feb 2025)	75+ countries	Orlando premier global auction attracted people from 75+ countries.
Buyers from Countries (UK Auctions, Feb/Mar 2025)	36 countries	Combined UK auctions attracted buyers from 36 countries.
Top Buyer Geographies	Australia, Italy, Spain, Germany, France	Identified top buyer countries across multiple 2025 campaigns.

The integration of IAA significantly diversifies the inventory, adding a major presence in the vehicle remarketing vertical, which is adjacent to their core heavy equipment business. The acquisition was valued at approximately $7.3 billion, including the assumption of $1 billion in debt. IAA itself was delivering an annual GTV of approximately $8.6 billion (as of late 2022). The combined entity is targeting significant operational efficiencies, with expected annual run-rate cost synergies between $100 to $120 million by the end of 2025.

For sellers needing immediate capital deployment, the speed of the transaction is a key benefit. Proceeds from consignments can be received in as little as 21 days. Furthermore, the company offers data-driven intelligence through specialized subsidiaries. Rouse Services provides end-to-end asset management and data-driven intelligence, while SmartEquip supports equipment lifecycle management and parts procurement. This ecosystem supports the overall RB Global, Inc. financial performance, with the full-year 2025 Adjusted EBITDA projected to range between $1,350 million to $1,380 million.

The overall financial scale underscores the value proposition's effectiveness. RB Global, Inc. reported a Trailing Twelve Months (TTM) revenue of $4.41 Billion USD as of November 2025.

Finance: draft 13-week cash view by Friday.

Ritchie Bros. Auctioneers Incorporated (RBA) - Canvas Business Model: Customer Relationships

You're looking at how Ritchie Bros. Auctioneers Incorporated (RBA) keeps its massive, global customer base engaged, and honestly, it's a mix of high-touch service and powerful digital self-service tools. The numbers from late 2025 show this dual approach is working, especially as they push their value-added services.

Dedicated sales force for high-value consignors and fleet managers

For the biggest asset owners, RBA relies on direct relationships, which is why the recent acquisition of J.M. Wood Auction Co., Inc. for approximately $235 million was strategic-it directly enhances geographic reach and customer relationships. This personal touch supports the movement of large fleets. For instance, marketplace services revenue growth was recently driven by an increase in transportation services, specifically tied to a large consignment contract in the United States. You see this scale reflected in their global footprint, serving customers in over 170 countries.

Self-service digital tools for bidding, buying, and listing assets

The digital side is where the volume comes from, blending live auctions with platforms like Marketplace-E. The early part of 2025 saw a significant digital uptake: bidder activity across Ritchie Bros. auctions and Marketplace-E increased by 21% year-on-year. During the "Start 2025 Strong" campaign, over 17,300 participants were recorded across these platforms. Even at a major event like the February 2025 Orlando premier global auction, the event attracted 19,000+ people from 75+ countries, showing the digital reach of their physical events. The EMEA region also saw over 12,500 bidders during Q3 2025.

Value-added services (financing, logistics) for increased customer stickiness

This is where RBA is building real stickiness. They aren't just moving iron; they are facilitating the entire transaction lifecycle. The focus on these services is clearly translating to the top line. Here's the quick math on how service revenue stacks up against total revenue for recent quarters:

Metric	Q1 2025	Q2 2025	Q3 2025
Total Revenue	$1,108.6 million	$1,186 million	$1.1 Billion
Service Revenue	$852.5 million	$887.2 million	$845.0 million
Gross Transaction Value (GTV)	$3,828.9 million	N/A	$3.9 Billion

The growth in these services is key; in Q3 2025, the company reported service revenue of $845.0 million, a major driver of the total revenue. Customers are engaging with options like Ritchie Bros. Financial Services and VeriTread for transport at major sales.

Transparent, unreserved auction process to build buyer trust

The foundation of the relationship remains the unreserved auction model. This means every item sells to the highest bidder, with no hidden re-lists or seller buy-backs. This commitment to transparency is a major draw for buyers globally, as evidenced by the international participation in their sales. For example, the Dubai auction in February 2025 sold lots to buyers from 82 countries.

Account management for large-scale industrial and insurance clients

Beyond individual transactions, RBA manages relationships with large entities, including insurance companies and major industrial players. The company's ability to drive a 14% year-over-year growth in Gross Transaction Value in the commercial construction and transportation sector alone during Q3 2025 shows they are the trusted partner for these large-scale disposals. This requires dedicated account management to handle the logistics and financial coordination for these substantial consignments.

Finance: draft 13-week cash view by Friday.

Ritchie Bros. Auctioneers Incorporated (RBA) - Canvas Business Model: Channels

You're looking at how Ritchie Bros. Auctioneers Incorporated, now operating as RB Global, Inc., gets its services and assets in front of buyers and sellers as of late 2025. The channel strategy is clearly omnichannel, blending the traditional auction experience with a growing digital footprint. The scale of their operation is significant; the company has a presence in over 170 countries globally.

The core of the business remains the high-touch, high-transparency auction events. The third quarter of 2025 showed strong engagement, particularly in Europe, the Middle East, and Africa (EMEA).

Here's a look at the volume moving through the primary live and online auction events during Q3 2025:

Channel Segment	Metric	Value (Q3 2025)
Construction & Industrial Auctions	Lots Sold	More than 18,300
Construction & Industrial Auctions	Bidders Drawn	Over 12,500
Construction & Industrial Auctions	Buyers Secured	Over 4,600
Transport Auctions	Lots Sold	Over 820
Transport Auctions	Bidders Drawn	More than 2,800
Transport Auctions	Buyers Secured	560

For context on the financial scale these channels drive, the total Gross Transaction Value (GTV) for Q3 2025 reached $3.9 Billion, contributing to a total revenue of $1.1 Billion for the quarter. The full-year 2025 Adjusted EBITDA guidance is projected to range between $1,320 million and $1,380 million.

The digital marketplaces are crucial for extending reach beyond the main live events. Ritchie Bros. Auctioneers leverages a suite of specialized online platforms:

• IronPlanet: Provides weekly featured auctions and the exclusive IronClad Assurance®, which certifies equipment description accuracy.
• Marketplace-E: A 24/7 online marketplace offering instant purchase options like Make Offer and Buy Now.
• Mascus: Functions as the leading European equipment listing service, connecting buyers and sellers through its database.

The integration of the IAA digital marketplace, following the merger that formed RB Global, Inc., brings the salvage and total-loss vehicle segment into the broader ecosystem, though specific 2025 channel metrics for IAA weren't detailed in the latest reports.

The mobile app is a key component for real-time interaction, allowing users to bid online in any live auction or via other convenient online options. This digital access supports the physical network, which is substantial. Ritchie Bros. Auctioneers maintains over 60 permanent auction sites and local yards globally for asset inspection and pickup. Approximately two-thirds of the company's activities are concentrated in North America.

The physical sites support the core live auctions, which are open to anyone and sell every item to the highest bidder, as seen in the premier Canadian event in April-May 2025, which attracted bidders from over 50 countries and generated nearly CA$225 million in GTV.

Ritchie Bros. Auctioneers Incorporated (RBA) - Canvas Business Model: Customer Segments

You're looking at the customer base for Ritchie Bros. Auctioneers Incorporated (RBA), now operating as RB Global, Inc., and it's a diverse mix that spans the entire lifecycle of heavy commercial assets. This isn't just about one type of seller or buyer; it's about enabling the world's builders across multiple, specialized verticals. The scale of this customer base is reflected in the Trailing Twelve Months (TTM) revenue as of November 2025, which stands at a strong $4.41 Billion USD.

The core of the business remains focused on the heavy equipment and commercial vehicle ecosystem. The company's Q3 2025 results showed total revenue climbing to $1.1 Billion, an increase of 11% year-over-year, driven by these segments. To give you a sense of the breadth, here's how the key customer groups contribute to the Gross Transaction Value (GTV) activity:

Customer Segment	Relevant Activity/Data Point (2025)	Channel/Focus
Commercial Construction & Transportation Companies	GTV growth of 14% year-over-year in Q3 2025. Experienced an 18% GTV decline in Q1 2025.	Ritchie Bros. Auctions, Rouse Retail Insights
Insurance Companies (IAA Sellers)	11 of the top 14 U.S. insurers have a relationship with IAA.	IAA Platform (Total-loss, damaged vehicles)
Fleet Owners & Rental Companies	Primary consignors for IAA inventory alongside insurers.	IAA, Ritchie Bros. Private Treaty
Agricultural, Energy, & Mining Users	Core sectors for RBA's industrial equipment sales.	Ritchie Bros. Auctions, IronPlanet
Equipment Dealers & Rental Companies	Manage fleet turnover, feeding inventory into the marketplace.	Omnichannel Marketplace
Lifting/Material Handling Sector	Scissor lift pricing showed improvement across geographies in Q3 2025.	Ritchie Bros. Auctions

You'll notice the volatility in the construction and transportation segment; Q1 2025 saw an 18% decline in GTV for that sector, but by Q3 2025, it rebounded to show 14% growth year-over-year. That's defintely the kind of swing you watch closely when assessing near-term risk.

The acquisition of IAA brought in a significant new customer dynamic, primarily focused on vehicle remarketing. For IAA sellers, the reliance on major players is high; historically, 11 of the top 14 U.S. insurers maintained relationships with IAA. These sellers, along with fleet lease and rental car companies, feed inventory into IAA's digital channels.

The buyer base is equally global and diverse, supporting the company's full-year 2025 Adjusted EBITDA guidance range of $1.32 Billion to $1.38 Billion. The customer segments are served through a multi-channel platform that reaches buyers in over 170 countries.

The company's strategy is to deepen engagement across these groups by offering more than just the transaction. For instance, the service revenue take rate-the percentage of GTV kept from services-expanded to approximately 22.3% in Q1 2025, showing these segments are adopting the ancillary services.

Here are the key customer groups that drive the marketplace activity:

• Commercial construction and transportation companies (sellers and buyers).
• Insurance companies and fleet owners (primary consignors for IAA).
• Agricultural, energy, and mining equipment users globally.
• Equipment dealers and rental companies managing fleet turnover.
• Government surplus and lifting/material handling sectors.

Finance: draft 13-week cash view by Friday.

Ritchie Bros. Auctioneers Incorporated (RBA) - Canvas Business Model: Cost Structure

You're looking at the expenses Ritchie Bros. Auctioneers Incorporated (RBA) racks up to keep its global marketplace running. Honestly, a big chunk of this is locked in before a single piece of equipment sells.

The cost structure is heavily weighted toward maintaining its physical and digital footprint. This includes high fixed costs for global auction sites and yard operations. These are the necessary overheads for the physical locations that support both live and online auctions across its many brands, like Ritchie Bros. and IAA. Also, you have significant technology and platform development expenses; keeping those digital marketplaces robust and secure is a constant, non-negotiable spend.

The personnel costs are substantial, falling under Selling, General, and Administrative (SG&A) costs for a global sales force. This covers the teams needed to secure consignments and manage the worldwide operations. For context, Selling and Administration Expenses were reported at $189.4 million for the fiscal quarter ending in December of 2024. The company also faces variable costs tied directly to the volume of physical assets moved.

A key variable cost component is the cost of inventory sales. While the revenue side saw a notable jump, the associated cost followed suit, with Inventory Sales Revenue rising 19% in the first quarter of 2025. This shows the direct cost associated with the physical goods that pass through their system.

Here's a quick look at the top-line cost metric for the most recent period available:

Cost Metric	Amount (Q1 2025)	Period Covered
Total Operating Expenses	$919.5 Million	Three months ended March 31, 2025
Inventory Sales Revenue Growth	19% increase	Year-over-year for Q1 2025
Selling and Administration Expenses (Reference)	$189.4 Million	Quarter ending December 2024

The overall expense profile reflects a hybrid model. You have the heavy, non-negotiable fixed costs underpinning the physical infrastructure, plus the variable costs that scale with the volume of inventory sales. The company is actively managing these expenses while investing in the digital side of the business.

The primary cost drivers you need to watch are:

• - High fixed costs tied to global auction sites and yards.
• - Ongoing investment in technology and platform development.
• - SG&A for the worldwide sales and support teams.
• - Cost of inventory sales, which moves with physical asset volume.

Finance: draft 13-week cash view by Friday.

Ritchie Bros. Auctioneers Incorporated (RBA) - Canvas Business Model: Revenue Streams

You're looking at the engine room of Ritchie Bros. Auctioneers Incorporated (RBA), which is now operating as RB Global, Inc., and how it converts marketplace activity into hard revenue as of late 2025. The revenue streams are clearly segmented between the core transaction fees and the growing ancillary services that wrap around the equipment sales.

The primary service-based revenue, which comes from commissions and fees on transactions, was strong in the third quarter of 2025. You saw Service Revenue hit $845.0 Million in Q3 2025. This number reflects the success of their integrated marketplace model, where the service revenue take rate expanded to 21.7% in that quarter.

Beyond commissions, the company generates significant income from Inventory Sales Revenue, which is the revenue generated from buying and reselling equipment directly. For Q3 2025, this segment contributed $247.7 Million to the top line, marking a substantial 23% jump year-over-year. The total revenue for that quarter reached $1.1 Billion, based on a Gross Transaction Value (GTV) of $3.9 Billion.

The fees charged to buyers are a critical component of the service revenue. For US bids, the structure you need to track is detailed, but the specific point you mentioned is the initial tier. The buyer fee is 10% on US bids $\le$ $25,000. The structure is tiered, and for the highest-value items, the maximum fee is $3,750. Honestly, understanding these fee tiers is key to modeling your final cost of acquisition.

Here's the quick math on the full US buyer fee schedule, effective for all events opening for bidding on or after January 1, 2025, as it shows the full picture of that revenue stream:

Winning Bid for a Lot (USD)	Transaction Fee
$25,000 or less	10% of the winning bid; with a minimum fee of USD $100 per Lot
Greater than $25,000 up to and including $75,000	5% of the winning bid; with a minimum fee of USD $2,500 per Lot
Greater than $75,000	USD $3,750

The final major revenue pillar involves fees from value-added services. This is where Ritchie Bros. Auctioneers Incorporated (RBA) moves beyond simple brokerage. You're seeing revenue generated from their full ecosystem, which includes:

• Financing solutions for buyers.
• Logistics and shipping services, like their full-service door-to-door offerings.
• Data and Software-as-a-Service (SaaS) tools, such as Rouse Appraisal and SmartEquip.

These services help drive the overall service revenue take rate higher, proving that selling the ecosystem is just as important as selling the asset itself. The confidence in this multi-faceted approach is reflected in the full-year 2025 guidance. The company projects its Adjusted EBITDA for the full year 2025 to be between $1.32 Billion and $1.38 Billion. Finance: draft 13-week cash view by Friday.