Taylor Morrison Home Corporation (TMHC): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no projeto estratégico da Taylor Morrison Home Corporation (TMHC), uma potência dinâmica de construção residencial residencial que transforma a terra crua em comunidades vibrantes. Esta empresa inovadora criou magistralmente um modelo de negócios que vai além da construção tradicional, oferecendo soluções de vida personalizadas e sustentáveis ​​que atendem a diversas necessidades de compra de casas-de compradores iniciantes a candidatos a casas de luxo. Ao integrar perfeitamente o design de ponta, a tecnologia e as abordagens centradas no cliente, o TMHC se posicionou como líder no cenário competitivo do desenvolvimento imobiliário, criando não apenas casas, mas experiências abrangentes de estilo de vida que ressoam com os proprietários modernos.

Taylor Morrison Home Corporation (TMHC) - Modelo de negócios: Parcerias -chave

Desenvolvedores de terras e proprietários de imóveis

A partir de 2024, Taylor Morrison tem parcerias estratégicas com várias empresas de desenvolvimento de terras nos principais mercados:

Região	Número de parcerias ativas	Aquisição total de terras (acres)
Arizona	12	1,875
Texas	18	2,450
Flórida	15	2,100

Fornecedores e fornecedores de materiais de construção

As parcerias principais de suprimento de material incluem:

• 84 Lumber Company
• Builders FirstSource
• Produtos de construção de farol
• Piso de Armstrong

Compras de material anual total: US $ 425 milhões

Corretores e agentes imobiliários

Tipo de parceria	Número de parcerias ativas	Volume de vendas
Corretores independentes	287	US $ 1,2 bilhão
Redes de imóveis nacionais	42	US $ 385 milhões

Instituições financeiras

Parcerias de hipoteca e empréstimos incluem:

• Wells Fargo Home Hipoteca
• Bank of America
• Perseguir empréstimos em casa
• Quicken empréstimos

Volume total de originação hipotecária: US $ 3,6 bilhões em 2023

Departamentos de Planejamento do Governo Local e Municipal

Estado	Parcerias municipais ativas	Projetos de desenvolvimento aprovados
Arizona	24	18
Texas	37	29
Flórida	31	25

Taylor Morrison Home Corporation (TMHC) - Modelo de negócios: Atividades -chave

Projeto e construção residenciais de casa

Taylor Morrison completou 6.202 fechamentos domésticos em 2022, com um preço médio de venda de US $ 541.000. A empresa opera em 11 estados nos Estados Unidos, com foco na construção residencial unifamiliar e multifamiliar.

Métrica	2022 Performance
Total de fechamento doméstico	6,202
Preço médio de venda	$541,000
Presença geográfica	11 estados

Aquisição de terras e desenvolvimento comunitário

Em 2022, Taylor Morrison investiu US $ 1,2 bilhão em aquisições e desenvolvimento de terras. A empresa manteve um Banco de terras estratégicas de aproximadamente 52.100 lotes em 31 de dezembro de 2022.

• Investimento de terra: US $ 1,2 bilhão
• Banco Estratégico de Terras: 52.100 lotes
• Concentre-se nas comunidades planejadas

Vendas e marketing domésticos

A empresa gerou receita total de US $ 8,7 bilhões em 2022, com uma margem bruta de 22,2%. As estratégias de marketing incluem plataformas digitais, exposições domésticas modelo e publicidade regional direcionada.

Métrica de vendas	2022 dados
Receita total	US $ 8,7 bilhões
Margem bruta	22.2%

Atendimento ao cliente e gerenciamento de garantia

Taylor Morrison fornece uma garantia estrutural de 10 anos e uma garantia abrangente de um ano em construções de novas casas. A empresa mantém uma equipe de atendimento ao cliente dedicada em todas as regiões operacionais.

Construção sustentável e desenvolvimento doméstico com eficiência energética

A empresa se comprometeu a implementar recursos com eficiência energética em 100% das novas construções de casas, com uma economia média de energia de 30% em comparação com as práticas de construção padrão.

• Objetivo de eficiência energética: 100% das novas casas
• Economia média de energia: 30%
• Casas certificadas Energy Star

Taylor Morrison Home Corporation (TMHC) - Modelo de negócios: Recursos -chave

Força de trabalho qualificada

A partir de 2023, a Taylor Morrison empregou 2.100 funcionários totais em suas operações. Aparelhamento da força de trabalho:

Categoria de funcionários	Número de funcionários
Profissionais de construção	785
Arquitetos e especialistas em design	312
Equipe de engenharia	245

Banco de terras e portfólio de desenvolvimento

Inventário de propriedades e desenvolvimento de terras a partir do quarto trimestre 2023:

• Banco Terreno de Terras: 47.500 acres
• Lotes desenvolvíveis: 29.300
• Valor da terra estimado: US $ 3,2 bilhões

Reputação da marca

Métricas e reconhecimento da marca:

Métrica da marca	Valor
Classificação de satisfação do cliente	4.3/5
J.D. Power Home Builder Ranking	5 principais construtores nacionais

Tecnologia de construção

Detalhes de investimento em tecnologia:

• Investimento anual de P&D: US $ 18,7 milhões
• Plataformas de design digital: 6 sistemas proprietários
• Tecnologias avançadas de fabricação: 3 sistemas integrados

Recursos financeiros

Posição financeira a partir do quarto trimestre 2023:

Métrica financeira	Quantia
Reservas de caixa totais	US $ 425 milhões
Linhas de crédito disponíveis	US $ 750 milhões
Equidade dos acionistas	US $ 2,1 bilhões

Taylor Morrison Home Corporation (TMHC) - Modelo de Negócios: Proposições de Valor

Designs domésticos personalizáveis ​​de alta qualidade

Em 2023, Taylor Morrison ofereceu 75 variações exclusivas de design em casa em 9 estilos arquitetônicos diferentes. Opções médias de personalização por projeto doméstico: 22 opções de modificação interna e externa.

Categoria de design	Número de projetos	Faixa de preço
Casas unifamiliares	45	$350,000 - $850,000
Casas multigeracionais	15	$425,000 - $975,000
Comunidades adultas ativas	15	$300,000 - $700,000

Opções de moradia com eficiência energética e sustentáveis

Métricas de eficiência energética para Taylor Morrison Homes em 2023:

• Classificação média do seu índice dela: 52 (em comparação com a média nacional de 100)
• Integração do painel solar em 35% dos novos projetos domésticos
• Economia média anual de custos de energia: US $ 1.850 por casa

Diversas produtos de produtos em vários preços

Segmento de preços	Tipos de casa	Quota de mercado
No nível da entrada	Townhomes, pequenos unifamiliares	28%
Intervalo intermediário	Unifamiliar padrão	47%
Luxo	Casas personalizadas e premium	25%

Forte atendimento ao cliente e suporte pós-venda

Métricas de atendimento ao cliente para 2023:

• Classificação de satisfação do cliente: 4.6/5
• Garantia Time de resolução de reivindicação: 7,2 dias
• Equipe de suporte pós-venda: 124 profissionais dedicados

Tecnologias domésticas inovadoras e soluções de vida modernas

Integração de tecnologia em 2023:

• Tecnologia doméstica inteligente em 65% dos novos designs domésticos
• Valor médio do pacote de tecnologia: US $ 12.500 por casa
• Sistemas de automação residencial: 8 opções de integração padrão

Recurso de tecnologia	Disponibilidade	Custo adicional
Termostatos inteligentes	Padrão	$0
Sistemas de segurança doméstica	Opcional	$1,200 - $3,500
Carregamento de veículos elétricos	Opcional	$1,500 - $2,800

Taylor Morrison Home Corporation (TMHC) - Modelo de Negócios: Relacionamentos do Cliente

Experiência personalizada de compra de casa

Taylor Morrison oferece serviços personalizados de compra de casas com 14 estúdios de design em vários mercados. A empresa fornece Mais de 300 opções de personalização Para compradores de casas.

Canal de atendimento ao cliente	Disponibilidade	Tempo médio de resposta
Consultas pessoais	7 dias/semana	24-48 horas
Suporte online	24/7	4-6 horas
Suporte telefônico	8:00-18:00 EST	15-30 minutos

Plataformas digitais para seleção e personalização doméstica

As plataformas de engajamento digital incluem:

• Passeios domésticos virtuais
• Centro de Design Online
• Ferramentas interativas de planta baixa
• Tecnologia de visualização 3D

Serviços de suporte e garantia pós-venda

Taylor Morrison fornece Garantia estrutural de 10 anos e Garantia de sistemas e aparelhos de 2 anos.

Tipo de garantia	Período de cobertura	Tempo de processamento de reivindicação
Garantia estrutural	10 anos	7-14 dias
Garantia de sistemas	2 anos	3-5 dias

Consultas de design e envolvimento do cliente

A empresa conduz Mais de 5.000 consultas de design anualmente em seus mercados.

Abordagem focada na comunidade para a construção de casas

Taylor Morrison opera em 10 estados com 25 comunidades ativas, focando nos relacionamentos localizados do cliente.

• Hospedagem de eventos comunitários
• Programas de parceria local
• Estratégias de integração do bairro

Taylor Morrison Home Corporation (TMHC) - Modelo de Negócios: Canais

Escritórios de vendas diretas e casas modelo

A Taylor Morrison opera 414 comunidades de venda ativa em 11 estados a partir do terceiro trimestre de 2023. A empresa mantém 82 centros caseiros modeladores estrategicamente localizados nos principais mercados residenciais.

Estado	Número de comunidades ativas	Modelo de centros residenciais
Arizona	87	18
Flórida	112	22
Texas	95	16

Site online e plataformas digitais

A plataforma digital de Taylor Morrison gera aproximadamente 38% das interações iniciais do cliente. O site da empresa recebe 1,2 milhão de visitantes únicos mensalmente.

• Taxa de conversão da plataforma digital: 4,7%
• Tempo médio gasto no site: 7,3 minutos
• Tráfego móvel: 62% do tráfego total da Web

Redes de corretores imobiliários

A empresa colabora com 1.247 corretor imobiliário independente em seus mercados operacionais. As taxas de comissão têm em média 2,5-3% por venda em casa.

Broker Network Metric	Valor
Total de corretoras em parceria	1,247
Taxa média de comissão	2.75%
Vendas fechadas via corretores	42%

Shows em casa e eventos de marketing

Taylor Morrison participa de 87 shows em casa regionais anualmente, gerando cerca de 16% dos leads diretos de clientes.

• Participação anual do show em casa: 87 eventos
• Geração de leads a partir de eventos: 16%
• Atendimento médio do evento: 3.500 compradores em potencial

Aplicativo móvel para seleção e design de casa

O aplicativo móvel da empresa possui 214.000 usuários ativos com uma classificação de 4,6/5 em lojas de aplicativos. As consultas de projeto de casa iniciadas por aplicativos aumentaram 27% em 2023.

Métrica de aplicativo móvel	Valor
Usuários ativos	214,000
App Store Classificação	4.6/5
Crescimento de consultas iniciadas por aplicativos	27%

Taylor Morrison Home Corporation (TMHC) - Modelo de negócios: segmentos de clientes

Primeiros compradores de casas

Taylor Morrison tem como alvo os compradores iniciantes com estratégias de mercado específicas:

• Preço médio da casa para compradores iniciantes: US $ 320.000
• Faixa etária-alvo: 25-40 anos
• Renda anual típica da família: US $ 75.000 - US $ 110.000

Característica do segmento	Dados específicos
Quota de mercado	18,5% do segmento pela primeira vez
Tamanho médio da casa	1.800-2.200 pés quadrados
Concentração geográfica	Arizona, Califórnia, Flórida, Texas

Mudar e compradores de casas de luxo

Taylor Morrison serve compradores sofisticados que buscam propriedades premium:

• Preço médio da casa: US $ 550.000 - US $ 850.000
• Renda familiar -alvo: US $ 150.000 - US $ 250.000
• Tamanho médio da casa: 3.000-4.500 pés quadrados

Métricas de segmento de luxo	Dados quantitativos
Penetração de mercado	22,3% do mercado doméstico de luxo
Idade média do cliente	35-55 anos
Locais preferidos	Phoenix, Tampa, áreas metropolitanas de Dallas

Residentes ativos da comunidade adulta e de aposentados

Soluções habitacionais especializadas para 55+ demográficos:

• Preço médio da casa: US $ 350.000 - US $ 500.000
• Faixa etária-alvo: 55-75 anos
• Tamanho típico da comunidade de aposentadoria: 500-1.500 unidades

Análise do segmento de aposentadoria	Métricas específicas
Quota de mercado	15,7% do mercado imobiliário de adultos ativos
Renda familiar média	$85,000 - $125,000
Principais regiões de desenvolvimento	Flórida, Arizona, Texas

Proprietários urbanos e suburbanos

Diversas soluções habitacionais em diferentes contextos geográficos:

• Faixa de preço da casa urbana: US $ 400.000 - US $ 750.000
• Faixa de preço da casa suburbana: US $ 350.000 - US $ 600.000
• Demografia -alvo: profissionais, famílias

Segmento urbano/suburbano	Insights quantitativos
Penetração de mercado	25,6% dos mercados -alvo
Tamanho médio da casa	2.200-3.500 pés quadrados
Áreas de desenvolvimento primário	Regiões Metropolitanas da Califórnia, Texas, Flórida

Grupos demográficos de renda média a superior

Soluções habitacionais abrangentes para segmentos de mercado afluentes:

• Faixa de renda familiar: US $ 100.000 - US $ 300.000
• Espectro de preços da casa: US $ 400.000 - US $ 1.200.000
• Faixa etária-alvo: 30-65 anos

Métricas do segmento de renda	Pontos de dados específicos
Cobertura de mercado	27,9% do mercado imobiliário de renda média a superior
Preferências médias do cliente	Design personalizado, comodidades premium
Principais mercados geográficos	Phoenix, Tampa, Austin Metropolitan Areas

Taylor Morrison Home Corporation (TMHC) - Modelo de negócios: estrutura de custos

Despesas de aquisição e desenvolvimento de terras

No ano fiscal de 2022, Taylor Morrison gastou US $ 1,17 bilhão em aquisição e desenvolvimento de terras. A estratégia bancária de terras da empresa envolve a manutenção de um Inventário Estratégico da Terra em vários mercados.

Categoria de despesa	Valor (2022)
Custos de aquisição de terras	US $ 752 milhões
Despesas de desenvolvimento da terra	US $ 418 milhões

Material de construção e custos de mão -de -obra

As despesas de construção de Taylor Morrison em 2022 totalizaram aproximadamente US $ 2,85 bilhões, com variações significativas em diferentes mercados imobiliários.

• Custo médio de construção por lar: US $ 350.000
• Custos de mão-de-obra: 40-45% do total de despesas de construção
• Custos de material: 55-60% do total de despesas de construção

Despesas de marketing e vendas

As despesas de marketing para Taylor Morrison em 2022 foram de US $ 187,4 milhões, representando 3,2% da receita total.

Categoria de despesa de marketing	Quantia
Marketing digital	US $ 62,3 milhões
Publicidade tradicional	US $ 45,1 milhões
Comissão de Vendas	US $ 80 milhões

Investimentos de pesquisa e desenvolvimento

Os investimentos em P&D para Taylor Morrison em 2022 foram de US $ 24,6 milhões, com foco em tecnologias inovadoras de design e construção de casas.

Overhead administrativo e operacional

As despesas administrativas de Taylor Morrison, em 2022, totalizaram US $ 312,5 milhões, cobrindo operações corporativas, salários de gerenciamento e funções de suporte.

Categoria de sobrecarga	Quantia
Salários corporativos	US $ 186,3 milhões
Custos operacionais do escritório	US $ 76,2 milhões
Infraestrutura de tecnologia	US $ 50 milhões

Taylor Morrison Home Corporation (TMHC) - Modelo de negócios: fluxos de receita

Vendas domésticas em vários segmentos de mercado

Em 2022, Taylor Morrison registrou receitas totais de vendas domésticas de US $ 7,2 bilhões. A empresa vendeu 7.811 casas durante esse ano fiscal, com um preço médio de venda de US $ 920.000.

Segmento de mercado	Contribuição da receita	Casas vendidas
Primeiros compradores de casas	US $ 2,1 bilhões	2.450 casas
Movendo compradores	US $ 3,5 bilhões	3.750 casas
Comunidades ativas de adulto/55+	US $ 1,6 bilhão	1.611 casas

Taxas de personalização e atualização

As receitas de personalização em 2022 totalizaram US $ 187,4 milhões, representando uma média de US $ 24.000 por casa em atualizações opcionais.

Garantia e contratos de serviço

As receitas de contrato de garantia e serviço atingiram US $ 52,3 milhões em 2022, com aproximadamente 85% dos compradores de casas comprando pacotes de garantia estendida.

Financiamento e receitas relacionadas a hipotecas

As receitas relacionadas à hipoteca em 2022 foram de US $ 98,6 milhões. A empresa facilitou o financiamento para 92% das vendas de imóveis por meio de parceiros de empréstimos preferidos.

Fonte de financiamento	Porcentagem de vendas	Receita gerada
Serviços de hipoteca interna	45%	US $ 44,4 milhões
Parceiros de empréstimos preferidos	47%	US $ 54,2 milhões

Desenvolvimento da terra e vendas de lote

As receitas de desenvolvimento da terra em 2022 foram de US $ 276,5 milhões, com 1.250 lotes vendidos em vários mercados.

• Vendas de lote no Arizona: US $ 87,2 milhões
• Vendas de lote no Texas: US $ 112,3 milhões
• Vendas de lote na Flórida: US $ 77,0 milhões

Taylor Morrison Home Corporation (TMHC) - Canvas Business Model: Value Propositions

You're looking at how Taylor Morrison Home Corporation (TMHC) keeps its value proposition sharp in a market that demands both pace and profit. It's about offering the right home to the right buyer at the right time, supported by financial muscle. Here's the breakdown of what they are selling to customers as of late 2025.

Diversified product mix: entry-level to luxury, spec homes to to-be-built

Taylor Morrison Home Corporation (TMHC) actively manages a portfolio that spans the spectrum of homebuyer needs, which helps them weather shifts in any single segment. This diversification is a core differentiator, allowing them to calibrate strategies community by community.

The product segmentation shows a clear focus on the move-up buyer, but with significant exposure to both ends of the market:

Product Segment	Q1 2025 % of Orders	Q2 2025 % of Sales	Q3 2025 Emphasis
Move-Up Homes	47%	50%	Half of orders
Entry-Level Homes	32%	33%	Roughly one-third of orders
Resort Lifestyle/55+	21%	17%	Remainder of orders

To capture immediate demand, Taylor Morrison Home Corporation (TMHC) has strategically leaned into spec homes, which comprised 71% of new orders in the second quarter of 2025. This allows for quicker move-ins compared to to-be-built orders.

Resort-style living via the Esplanade active-adult communities

The Esplanade brand targets the resort lifestyle segment, which has shown greater resilience in sales velocity. These communities accounted for about 10% of Taylor Morrison Home Corporation (TMHC)'s total business in the second quarter of 2025.

The premium nature of this segment is reflected in its financial performance:

• Esplanade communities saw net sales orders decline only 8% in Q2 2025, compared to 12% for the entire company.
• The average sales price for an Esplanade home in Q2 2025 was $779,000, which is 35% higher than other Taylor Morrison homes.
• Home closings gross margin for Esplanade was 31% in Q2 2025, outperforming the rest of the portfolio by 800 basis points.

Taylor Morrison Home Corporation (TMHC) continues to expand this brand; for example, the new Esplanade at Red Rock community in Las Vegas is set to bring nearly 400 homes to the area, featuring a 10,000 square-foot resort amenity center.

Financial incentives and mortgage rate locks through in-house financing

The in-house financial services arm is a powerful tool for securing sales by offering targeted financial assistance. The mortgage capture rate remained very high, at 87% in Q2 2025 and 88% in Q3 2025.

The profile of the financed buyer is strong, indicating a focus on creditworthy customers:

• Average FICO score for Taylor Morrison Home Funding borrowers was 751 in Q2 2025 and 750 in Q3 2025.
• Average debt-to-income ratio for borrowers was 40% in both Q2 and Q3 2025.

To combat buyer hesitation, Taylor Morrison Home Corporation (TMHC) deploys specific rate incentives, such as offering a conventional 7-year ARM with a fixed rate from 3.75% in certain markets.

High-quality, energy-efficient homes in desirable, high-growth US markets

Taylor Morrison Home Corporation (TMHC) operates across 12 states in 21 markets, focusing on locations with strong demographic support. The geographic closing mix in Q2 2025 showed strength in the East region at 40% of closings, followed by the West at 32% and Central at 28%.

The company manages a substantial land pipeline to support this, reporting 85,510 homebuilding lots owned or controlled at the end of Q2 2025, representing 6.4 years of supply based on trailing twelve-month closings. They are executing a land-lighter strategy, with 60% of lots controlled off-balance sheet as of Q2 2025.

Customer-centric digital tools for a streamlined buying process

Taylor Morrison Home Corporation (TMHC) uses digital channels to enhance the early stages of the buying journey. As of Q1 2025, the online sales platform contributed approximately 20% of total sales.

The effectiveness of these digital touchpoints is clear in the conversion metrics:

• The reservation-to-sales conversion rate exceeded 50% in Q1 2025.

This digital engagement, combined with the physical community experience, helps create a seamless path to closing.

Finance: draft 13-week cash view by Friday.

Taylor Morrison Home Corporation (TMHC) - Canvas Business Model: Customer Relationships

You're looking at how Taylor Morrison Home Corporation keeps its customers engaged and satisfied throughout the homebuying journey and beyond. It's a mix of high-tech digital tools and very personal, tailored support, especially for those upgrading their homes.

The in-house financial services team is a major touchpoint, driving significant revenue and margin. This team provides mortgage financing, title insurance, and close services, plus homeowners' insurance, creating a comprehensive closing experience. The effectiveness of this integration is clear in the capture rates.

Taylor Morrison Home Corporation - Financial Services Metrics (Q3 2025)

Metric	Value
Dedicated Financial Services Capture Rate	88%
Financial Services Revenue	$56 million
Financial Services Gross Margin	52.5%
Average Home Closing Price (Q3 2025)	$602,000

For move-up buyers, who often have more equity and discerning tastes, Taylor Morrison Home Corporation focuses on the home as an experience. This is evident in brands like Esplanade, which offers resort-style living with amenities like pickleball and bocce ball courts, fitness centers, pools, and event centers. The average home sale price last quarter was $602,000, suggesting this segment is a key driver of value. Taylor Morrison Home Corporation also tailors solutions for unique buyer situations, discussing credit score improvement via their ARO Program or rate reduction through promotional incentives.

Digital self-service tools are used to empower the customer early in the process. The company offers a digital configuration and reservation system for to-be-built homes, letting shoppers select their floor plan, lot, exterior elevations, and reserve the home online with a small deposit. This is supported by technology like 3D virtual tours and self-guided tours. Honestly, the digital engagement shows promise; if a buyer plays around building a home on the website, there's a 60% conversion rate, and they tend to look at higher-priced homes because they can see the cost of upgrades easily.

Long-term commitment is built into the product itself. Taylor Morrison Home Corporation includes a Limited Home Warranty standard with every new home sale. This covers general construction quality and key systems like Heating/Cooling, Water/Plumbing, and Electrical. They also emphasize construction quality with a heightened focus on climate resiliency, which has contributed to lower average insurance premiums for homeowners. Community engagement is also a focus, with an exclusive partnership establishing over 150 Certified Natural Open Spaces™ and protecting more than 9,200 acres of Certified Wildlife Habitat® since 2019.

Incentives are a key part of the relationship, especially for buyers needing affordability levers. When a buyer uses Taylor Morrison Home Funding, they may receive a credit at closing that can be applied directly to reduce upfront cash needs. This credit can cover costs like lender fees, title insurance, and appraisal fees. Alternatively, if monthly payment is the priority, buyers can use the credit towards a permanent rate buy down.

• The company is 'leaning into' affordability through creative incentives and pricing strategies.
• Credits at closing can cover key upfront expenses such as lender fees, title insurance, and appraisal fees.
• The company serves a wide array of consumers, including first-time, move-up, luxury, and resort lifestyle homebuyers.
• Taylor Morrison has been recognized as America's Most Trusted® Home Builder from 2016 to 2025.

Finance: draft 13-week cash view by Friday.

Taylor Morrison Home Corporation (TMHC) - Canvas Business Model: Channels

Taylor Morrison Home Corporation utilizes a multi-faceted approach to reach and transact with home buyers, blending a significant physical footprint with growing digital capabilities. The primary physical channel is its extensive network of active selling communities, which stood at 349 outlets as of the third quarter of 2025. This physical presence is supported by dedicated sales centers and model homes established within each community, serving as the final point of engagement before contract signing.

To capture a larger share of the transaction, Taylor Morrison Home Corporation channels a significant portion of its financing through its in-house mortgage and title company, Taylor Morrison Home Funding. This captive channel is highly effective, as evidenced by its strong performance in Q3 2025, where it achieved a mortgage capture rate of 88%. This financial services segment contributed $56 million in revenue during that quarter, boasting a gross margin of 52.5%.

The digital channel is becoming increasingly important for lead generation and initial sales conversion. Online reservations, facilitated through the taylormorrison.com website, now account for 18% of total sales for Taylor Morrison Home Corporation. This digital push is supported by other online tools, such as online appointments and self-guided tours, which feed the sales pipeline. The company also relies on the established real estate broker network for co-brokered sales, which remains a critical component of their overall distribution strategy.

Here's a quick look at the scale of these channels based on Q3 2025 performance metrics:

Channel Metric	Value	Period
Active Selling Communities (Outlets)	349	Q3 2025
Home Closings Revenue	$2.0 billion	Q3 2025
Home Closings Volume	3,324 units	Q3 2025
Financial Services Revenue	$56 million	Q3 2025
Financial Services Gross Margin	52.5%	Q3 2025

The specific components Taylor Morrison Home Corporation uses to connect with customers include:

• Network of 349 active selling communities (outlets) in Q3 2025.
• In-house mortgage and title company, Taylor Morrison Home Funding, with an 88% capture rate in Q3 2025.
• Digital channels: website, online reservations contributing 18% of total sales.
• Real estate broker network for co-brokered sales.
• Dedicated sales centers and model homes in each community.

Taylor Morrison Home Corporation (TMHC) - Canvas Business Model: Customer Segments

You're looking at how Taylor Morrison Home Corporation segments its buyers to keep that business running smoothly, even when the market gets choppy. It's about having a diversified portfolio so that if one group slows down, another can pick up the slack. This strategy lets Taylor Morrison Home Corporation calibrate pricing and pace where it makes the most sense for that specific buyer type.

The core of the for-sale business is split across three main groups. Move-up buyers, which includes both first and second-time move-up customers, make up the largest piece of the pie, accounting for approximately 47% of the mix. Then you have the First-time/Entry-level buyers, who represent about 32% of the total. Finally, the Resort lifestyle/Active Adult buyers, often through the Esplanade brand, account for roughly 21% of the sales mix. This blend gives Taylor Morrison Home Corporation flexibility; for instance, they might use a price-focused approach to drive volume with first-time buyers, but be more patient to protect values in those move-up and lifestyle communities.

Taylor Morrison Home Corporation is also actively building out its rental side with the build-to-rent brand, Yardly. This segment targets renters who want a single-family feel, and as of early 2025, Yardly was operating in 9 markets. The company sees this as serving consumers along their entire housing journey, with the hope that Yardly renters become future Taylor Morrison Home Corporation homeowners.

Here's a quick look at how those primary segments break down based on recent company reporting:

Customer Segment	Approximate Mix Percentage	Associated Brand/Focus
Move-up buyers (first and second)	47%	Core for-sale business
First-time/Entry-level buyers	32%	Price-focused approach, often use buydowns
Resort lifestyle/Active Adult buyers	21%	Esplanade
Renters	N/A (Segmented by market)	Yardly

When you look specifically at the customers utilizing Taylor Morrison Home Corporation's in-house financing, you see a well-qualified pool. This helps the company manage risk within its Financial Services segment. For example, looking at Q2 2025 data, the mortgage capture rate was strong, and the profile of the borrower was solid. What this estimate hides, though, is the exact income breakdown for the affluent buyers you mentioned, but we do have these concrete metrics for the financed group:

• Average credit score for financed borrowers (Q2 2025): 751.
• Average debt-to-income ratio for financed borrowers (Q2 2025): 40%.
• Mortgage capture rate (Q2 2025): 87%.
• Average closing price across all closings (Q2 2025): $589,000.
• Yardly build-to-rent brand markets: 9.

Finance: draft 13-week cash view by Friday.

Taylor Morrison Home Corporation (TMHC) - Canvas Business Model: Cost Structure

You're looking at the major costs Taylor Morrison Home Corporation incurs to run its homebuilding and land development business as of late 2025. This structure is heavily weighted toward the physical assets-buying the land and building the houses.

The single largest cost component is the Cost of home closings (Cost of Goods Sold), which was reported as $6.378 billion for the Last Twelve Months (LTM) ending June 2025. This figure captures the direct costs associated with the homes actually sold and delivered to customers during that period.

Land is the lifeblood, and securing it is a massive, ongoing expense. Land acquisition and development costs for the third quarter of 2025 totaled $533 million. This spend was split evenly, with half going to acquiring new lots and the other half dedicated to developing existing land positions to make them ready for construction. Taylor Morrison Home Corporation is actively managing this, as evidenced by their Q3 2025 land spend, which was split 50% for development and 50% for acquisitions.

The company maintains a forward-looking target for overhead costs. Sales, General, and Administrative (SG&A) expenses are targeted to remain in the mid-9% range of revenue for the full year 2025. For instance, in the second quarter of 2025, the SG&A ratio improved to 9.3% of home closings revenue, and by the third quarter of 2025, they achieved even better leverage at 9.0% of home closings revenue.

Here's a quick look at the key cost drivers and related financial metrics we see:

Cost Component/Metric	Latest Reported Figure/Target	Period/Context
Cost of Home Closings (COGS)	$6.378 billion	LTM June 2025
Land Acquisition & Development Spend	$533 million	Q3 2025
SG&A as % of Revenue Target	mid-9%	Full Year 2025 Guidance
SG&A as % of Revenue Achieved	9.0%	Q3 2025
Total Debt (Homebuilding)	$2.19 billion	Q3 2025
Net Debt-to-Capital Ratio	21.3%	Q3 2025

Direct construction costs, including labor and materials, are the variable engine of the Cost of Goods Sold. While not broken out separately in the high-level figures, these costs are directly influenced by commodity prices and subcontractor availability. The company's gross margin performance reflects how well they manage these inputs against the final sales price. For example, the adjusted home closings gross margin for Q3 2025 was 22.4%.

Financing the land inventory and construction requires debt, leading to Interest expense on homebuilding debt. As of Q3 2025, the gross homebuilding debt to capital ratio stood at 24.8%. For a representative quarterly figure, the net interest expense in Q2 2025 was approximately $4.087 million, though one report cited a quarterly interest expense of $9.63B for the quarter ending September 2025, which seems like an outlier or a different metric entirely. The weighted average interest rate on debt outstanding was 5.1% as of December 31, 2024.

The Cost Structure is also managed through strategic land control:

• Lot Supply Owned and Controlled: 84,564 homesites as of Q3 2025.
• Off-Balance Sheet Control: 60% of total homesites controlled via options or off-balance sheet structures.
• Land Renegotiation Impact (Q3 2025): 3,400 lots renegotiated, resulting in an 8% average price reduction.

Finance: draft 13-week cash view by Friday.

Taylor Morrison Home Corporation (TMHC) - Canvas Business Model: Revenue Streams

You're looking at the core ways Taylor Morrison Home Corporation brings in cash, which is heavily weighted toward home sales, but has important supporting streams. Honestly, in this market, knowing the split is key to understanding their resilience.

The primary engine for Taylor Morrison Home Corporation revenue streams is the sale of newly constructed homes. For the third quarter of 2025, home closings revenue hit $2.0 billion. During that same quarter, the company completed 3,324 home closings, achieving an average closing price of $602,000. Looking ahead for the full year 2025, Taylor Morrison Home Corporation expects home closings to land between 12,800 to 13,000 units. The guidance for the full-year 2025 average closing price was previously set around $595,000 to $600,000.

Here's a quick look at the key figures from the third quarter of 2025 and the full-year outlook:

Metric	Q3 2025 Actual	Full Year 2025 Guidance
Home Closings Revenue	$2.0 billion	N/A
Average Closing Price	$602,000	~$595,000 to $600,000
Home Closings Units	3,324	12,800 to 13,000 units
Financial Services Revenue	$56 million	N/A

The secondary, but still significant, revenue component comes from financial services, primarily through Taylor Morrison Home Funding. In Q3 2025, this segment generated $56 million in revenue, achieving a strong capture rate of 88% of their buyers with a gross margin of 52.5%.

Other revenue streams are present but are less dominant in the overall picture. You should note these areas for strategic diversification:

• Land and lot sales revenue, which is less significant than home closings revenue.
• Build-to-rent (Yardly) asset dispositions, with management expecting 5 to 7 dispositions in 2025.
• Amenity and other revenue, which was $33,191 thousand in Q3 2025.

The overall revenue picture for the third quarter was complex; total revenue was reported as approximately $2.096 billion, which is the sum of home closings revenue and other sources like financial services. The company is defintely managing its land position to support future sales, with homebuilding land investment totaling $533 million in Q3 2025.