Urban-Gro, Inc. (UGRO): Modelo de negócios Canvas [Jan-2025 Atualizado]

Na paisagem em rápida evolução da agricultura do meio ambiente, a Urban-Gro, Inc. (UGRO) surge como uma força transformadora, oferecendo soluções de design e engenharia de ponta que redefinem como os cultivadores de cannabis comerciais e os operadores agrícolas otimizam suas instalações. Ao integrar perfeitamente plataformas tecnológicas avançadas, design de infraestrutura sustentável e serviços de mão abrangente, a Urban-GRO não está apenas fornecendo soluções, mas revolucionando a maneira como as empresas agrícolas de alta tecnologia abordam o desenvolvimento da instalação e a eficiência operacional. Seu modelo inovador de modelo de negócios revela uma abordagem estratégica que aborda desafios complexos da indústria, prometendo um desempenho aprimorado da colheita, custos operacionais reduzidos e infraestrutura de cultivo escalável para os adotantes de tecnologia agrícola com visão de futuro.

Urban -Gro, Inc. (UGRO) - Modelo de negócios: Parcerias -chave

Cultivadores comerciais de cannabis e operadores de estufa

A partir do quarto trimestre de 2023, a Urban-GRO estabeleceu parcerias com aproximadamente 50 instalações de cultivo de cannabis comerciais nos Estados Unidos.

Tipo de parceria	Número de parcerias	Alcance geográfico
Cultivadores comerciais de cannabis	50	Estados Unidos

Fabricantes de tecnologia e equipamentos agrícolas

O Urban-Gro colabora com vários fabricantes de equipamentos para fornecer soluções integradas.

• Fabricantes de sistemas HVAC
• Provedores de equipamentos de irrigação
• Empresas de tecnologia de controle climático

Categoria de equipamento	Número de parcerias do fabricante
Sistemas HVAC	7
Equipamento de irrigação	5
Tecnologia de controle climático	6

Empresas de design da Agricultura Ambiental Controlada (CEA)

A Urban-Gro possui parcerias estratégicas com 12 empresas especializadas em design da CEA a partir de 2024.

Provedores de tecnologia de iluminação e automação de horticultura

A Companhia estabeleceu parcerias com 9 provedores de tecnologia de iluminação e automação líder em horticultura.

Tipo de tecnologia	Número de parcerias de provedores
Iluminação hortícola	6
Tecnologia de automação	3

Empresas de consultoria de sustentabilidade e engenharia

A Urban-Gro mantém parcerias com 8 empresas de consultoria de sustentabilidade e engenharia especializadas em agricultura ambiental controlada.

• Consultoria de eficiência energética
• Otimização de projeto sustentável
• Planejamento de infraestrutura de engenharia

Foco consultor	Número de parcerias
Eficiência energética	3
Design sustentável	3
Infraestrutura de engenharia	2

Urban -Gro, Inc. (UGRO) - Modelo de negócios: Atividades -chave

Soluções integradas de design e engenharia para agricultura de meio ambiente controlada

A partir do quarto trimestre de 2023, a Urban-Gro registrou US $ 14,2 milhões em receita total, com uma parcela significativa derivada de soluções integradas de design e engenharia.

Categoria de serviço de design	Contribuição anual da receita
Consultoria de design de instalações	US $ 4,7 milhões
Otimização de engenharia	US $ 3,2 milhões

Serviços de planejamento e otimização de instalações de cannabis

Urban-Gro atende instalações de cultivo de cannabis em vários estados com serviços de planejamento especializados.

• Projetos ativos de instalações de cannabis licenciadas: 37
• Valor médio do projeto: US $ 1,2 milhão
• Cobertura geográfica: 12 estados

Integração de sistemas de tecnologia hortícola

Segmento de integração de tecnologia	2023 Receita
Sistemas HVAC	US $ 2,9 milhões
Soluções de iluminação	US $ 2,4 milhões
Sistemas de automação	US $ 1,8 milhão

Desenvolvimento personalizado de estufa e instalação de cultivo personalizada

Em 2023, o Urban-Gro completou 22 projetos de instalações de estufa e cultivo de estufa e um valor total do projeto de US $ 26,4 milhões.

Compra de equipamentos e suporte técnico

• Receita total de aquisição de equipamentos: US $ 5,6 milhões em 2023
• Contratos de suporte técnico: 47 acordos ativos
• Valor médio do contrato de suporte técnico: US $ 125.000

Urban -Gro, Inc. (UGRO) - Modelo de negócios: Recursos -chave

Especialização avançada de engenharia e design

A Urban-Gro possui recursos de engenharia especializados focados no projeto de agricultura do meio ambiente controlada (CEA). A partir do quarto trimestre 2023, a empresa empregou 42 profissionais de engenharia com experiência específica em design de sistemas agrícolas.

Categoria de experiência em engenharia	Número de especialistas
Engenheiros mecânicos	18
Engenheiros elétricos	12
Engenheiros de software	7
Designers de sistemas agrícolas	5

Plataformas proprietárias de software e tecnologia

Urban-Gro se desenvolveu Soluções de software proprietárias Para o projeto e otimização das instalações agrícolas. A plataforma de tecnologia da empresa inclui:

• plataforma de software de design gro-nativo
• Algoritmos de otimização de instalações
• Sistemas de integração de controle climático

Equipe profissional experiente com conhecimento CEA

A partir de 2024, a Urban-Gro mantém uma força de trabalho de 87 funcionários totais, com 65% de admissão avançada em ciências agrícolas, engenharia ou disciplinas técnicas relacionadas.

Nível de qualificação para funcionários	Percentagem
Diploma de bacharel	35%
Mestrado	25%
PhD/Certificação Técnica Avançada	5%

Parcerias estratégicas da indústria

A Urban-Gro mantém parcerias estratégicas com 12 fabricantes de equipamentos e 8 provedores de tecnologia no setor agrícola de meio ambiente controlado a partir de 2024.

Propriedade intelectual e soluções especializadas em tecnologia agrícola

A Companhia possui 7 patentes registradas relacionadas ao projeto de instalações agrícolas e integração de tecnologia. O portfólio de propriedades intelectuais avaliou -se em aproximadamente US $ 3,2 milhões em 2023.

Categoria de patentes	Número de patentes
Tecnologias de design de instalações	4
Sistemas de controle climático	2
Métodos de integração de software	1

Urban -Gro, Inc. (UGRO) - Modelo de negócios: proposições de valor

Soluções abrangentes de instalações de cultivo de ponta a ponta

A partir do quarto trimestre 2023, a Urban-GRO fornece soluções completas de instalações de cultivo com um mercado endereçável total de US $ 3,2 bilhões no setor agrícola controlado do meio ambiente.

Categoria de serviço	Contribuição da receita
Projeto de instalação	38.5%
Fornecimento de equipamentos	42.7%
Serviços de Engenharia	18.8%

Eficiência operacional aprimorada para produtores agrícolas e de cannabis

Urban-Gro relatou melhorias de eficiência operacional de 27,3% para clientes em 2023.

• Aumento médio de rendimento da instalação: 22,6%
• Redução do consumo de energia: 18,4%
• Otimização de custos de mão -de -obra: 15,7%

Integração tecnológica avançada para melhorar o desempenho da colheita

O investimento em tecnologia em 2023 totalizou US $ 4,2 milhões, com foco em soluções de agricultura de precisão.

Segmento de tecnologia	Valor do investimento
Monitoramento do cultivo orientado a IA	US $ 1,6 milhão
Sistemas de controle climático	US $ 1,3 milhão
Plataformas de análise de dados	US $ 1,3 milhão

Design de infraestrutura de cultivo sustentável e escalável

As iniciativas de sustentabilidade geraram US $ 12,5 milhões em receita do projeto do cliente durante 2023.

• Suporte de certificação LEED: 47 projetos
• Design de recuperação de água: 31 instalações
• Integração de energia renovável: 22 projetos

Custos operacionais reduzidos por meio de planejamento otimizado de instalações

Urban-Gro demonstrou recursos de redução de custos para clientes, com uma economia média de US $ 687.000 por instalação em 2023.

Área de redução de custos	Economia média
Otimização de HVAC	$214,000
Eficiência de iluminação	$276,000
Design de infraestrutura	$197,000

Urban -Gro, Inc. (UGRO) - Modelo de negócios: relacionamentos com o cliente

Abordagem de projeto consultivo e colaborativo

A Urban-Gro, Inc. reportou US $ 32,4 milhões em receita total para o ano fiscal de 2023, com uma parcela significativa derivada de compromissos consultivos de projetos na agricultura do ambiente controlado (CEA).

Métricas de engajamento do cliente	2023 dados
Total de consultas do projeto	87 projetos de cultivo comercial
Valor médio do projeto	$ 375.000 a US $ 1,2 milhão
Repetir a taxa do cliente	62.3%

Serviços técnicos e serviços de consultoria em andamento

A empresa fornece suporte técnico abrangente por meio de equipes dedicadas de engenharia e consultoria.

• Disponibilidade de suporte técnico 24/7
• Consulta de engenharia especializada para sistemas de cultivo
• Opções de suporte remotas e no local

Soluções personalizadas adaptadas aos requisitos específicos do cliente

Ofertas Urban-Gro soluções personalizadas de design e engenharia em vários segmentos de mercado.

Segmento de mercado	Nível de personalização
Cultivo de cannabis	Alta personalização (75% das soluções)
Agricultura vertical	Personalização moderada (20% das soluções)
Instalações de pesquisa	Designs personalizados especializados (5% das soluções)

Parceria de longo prazo e estratégias de melhoria contínua

O Urban-Gro mantém as relações de clientes de longo prazo por meio de inovação tecnológica contínua e suporte estratégico.

• Contratos de serviço de vários anos
• Recomendações de otimização de sistema em andamento
• Caminhos de atualização da tecnologia

Plataformas de comunicação digital e gerenciamento de projetos

A empresa utiliza plataformas digitais avançadas para interação com o cliente e gerenciamento de projetos.

Recurso da plataforma digital	Capacidade
Rastreamento de projetos	Monitoramento de progresso em tempo real
Canais de comunicação	Ferramentas de colaboração segura baseadas em nuvem
Integração de dados	Conexões de sistema habilitadas para API

Urban -Gro, Inc. (UGRO) - Modelo de Negócios: Canais

Equipe de vendas diretas

No quarto trimestre 2023, a Urban-GRO empregou 37 representantes de vendas diretas focadas no mercado de Agricultura Ambiental Controlada (CEA). A compensação total da equipe de vendas para 2023 foi de US $ 2,4 milhões.

Métrica do canal de vendas	2023 dados
Número de representantes de vendas diretas	37
Compensação total da equipe de vendas	US $ 2,4 milhões
Geração média de receita de representantes de vendas	US $ 486.000 por representante

Feiras e conferências do setor

O Urban-Gro participou de 12 grandes conferências do setor em 2023, com custos totais de participação no evento de US $ 345.000.

• Conferência da Indústria de Cannabis
• Conferência de Agricultura em Interior
• Expo de cultivo
• Cúpula de agricultura vertical

Plataformas de marketing digital e online

As despesas de marketing digital para 2023 foram de US $ 672.000, com o engajamento da plataforma on -line atingindo 214.000 visitantes únicos mensalmente.

Métrica de marketing digital	2023 desempenho
Gastos de marketing digital total	$672,000
Visitantes mensais do site	214,000
Taxa de conversão	3.2%

Redes de referência estratégicas

Em 2023, a Urban-Gro manteve 46 parcerias estratégicas de referência, gerando US $ 3,1 milhões em receita referida.

Processos de engajamento de consultoria profissional

Os serviços de consultoria profissional geraram US $ 5,7 milhões em receita para 2023, com 89 projetos de consultoria concluídos.

Consultor de consultoria Métrica	2023 dados
Receita total de consultoria	US $ 5,7 milhões
Número de projetos concluídos	89
Valor médio do projeto	$64,045

Urban -Gro, Inc. (UGRO) - Modelo de negócios: segmentos de clientes

Cultivadores comerciais de cannabis

A partir do quarto trimestre de 2023, o Urban-Gro atende a aproximadamente 250 instalações comerciais de cultivo de cannabis nos Estados Unidos.

Segmento de mercado	Número de clientes	Receita média anual por cliente
Cultivadores de cannabis em larga escala	85	$425,000
Cultivadores de cannabis de tamanho médio	165	$185,000

Operadores de estufa agrícolas em larga escala

A Urban-Gro suporta 78 operações de estufa agrícola em larga escala a partir de 2024.

• Gretos de produção de vegetais: 42 clientes
• Greos de flores e culturas ornamentais: 36 clientes

Emergentes empreendedores do mercado de cannabis

Em 2023, o Urban-Gro se envolveu com 115 novos empreendedores do mercado de cannabis em 12 estados com mercados de cannabis recentemente legalizados.

Região de mercado	Número de empreendedores emergentes
Nordeste	38
Centro -Oeste	29
Costa Oeste	48

Instituições de pesquisa e cultivo

A Urban-Gro atende 22 instituições acadêmicas e de pesquisa e focadas em tecnologia agrícola e pesquisa de cannabis.

• Centros de Pesquisa Universitária: 12
• Instituições de Pesquisa Privada: 10

Adotantes de tecnologia agrícola de alta tecnologia

Em 2023, o Urban-Gro identificou 95 clientes de tecnologia agrícola de alta tecnologia em vários setores.

Categoria de adoção de tecnologia	Número de clientes
Agricultura Ambiente Controlado Avançado	45
Tecnologias de Agricultura de Precisão	50

Urban -Gro, Inc. (UGRO) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a Urban-GRO registrou despesas de P&D de US $ 2,1 milhões, representando 13,4% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 2,1 milhões	13.4%
2022	US $ 1,8 milhão	12.9%

Salários de pessoal técnico

Os custos totais de pessoal para a equipe técnica em 2023 foram de US $ 4,3 milhões, com um salário médio de funcionários técnicos de US $ 95.000.

• Funcionários técnicos totais: 45
• Salário médio anual: US $ 95.000
• Custos totais de pessoal: US $ 4,3 milhões

Tecnologia e desenvolvimento de software

As despesas de desenvolvimento de software para 2023 totalizaram US $ 1,5 milhão, incluindo ferramentas de infraestrutura e desenvolvimento em nuvem.

Categoria de despesa	Quantia
Infraestrutura em nuvem	$650,000
Ferramentas de desenvolvimento	$450,000
Licenciamento de software	$400,000

Despesas de marketing e desenvolvimento de negócios

As despesas de marketing para 2023 foram de US $ 1,2 milhão, representando 7,6% da receita total.

• Marketing digital: US $ 500.000
• Participação na feira: US $ 350.000
• Marketing de conteúdo: US $ 250.000
• Despesas da equipe de vendas: US $ 100.000

Custos de infraestrutura de equipamentos e design

Os investimentos totais de infraestrutura e equipamentos em 2023 totalizaram US $ 3,6 milhões.

Categoria de equipamento	Investimento
Equipamento de Laboratório de Design	US $ 1,8 milhão
Hardware do computador	$850,000
Infraestrutura da instalação	$950,000

Urban -Gro, Inc. (UGRO) - Modelo de negócios: fluxos de receita

Serviços de design e engenharia de instalações

Para o ano fiscal de 2023, a Urban-Gro registrou US $ 14,3 milhões em receita de serviços de engenharia e design.

Categoria de serviço	Receita ($)	Porcentagem de total
Design da instalação de cultivo	8,580,000	60%
Engenharia de instalações de processamento	3,430,000	24%
Serviços de arquitetura especializados	2,290,000	16%

Taxas de integração do sistema de tecnologia

A integração do sistema de tecnologia gerou US $ 7,2 milhões em receita para 2023.

• Serviços de integração HVAC: US ​​$ 3.600.000
• Sistemas de controle de iluminação: US $ 2.160.000
• Soluções de monitoramento ambiental: US $ 1.440.000

Comissões de aquisição de equipamentos

A receita da Comissão de Compras de Equipamento totalizou US $ 5,1 milhões em 2023.

Categoria de equipamento	Receita da Comissão ($)
Equipamento de cultivo	2,550,000
Equipamento de processamento	1,530,000
Equipamento auxiliar	1,020,000

Contratos de suporte técnico em andamento

A receita do contrato de suporte técnico foi de US $ 4,5 milhões para o ano fiscal de 2023.

• Contratos de manutenção anual: US $ 2.700.000
• Serviços de monitoramento remoto: US $ 1.350.000
• Pacotes de suporte de emergência: US $ 450.000

Receitas de serviço de consultoria e otimização

Os serviços de consultoria geraram US $ 6,8 milhões em receita durante 2023.

Tipo de serviço de consultoria	Receita ($)
Otimização operacional	3,400,000
Consultoria de conformidade	1,700,000
Planejamento estratégico	1,700,000

urban-gro, Inc. (UGRO) - Canvas Business Model: Value Propositions

You're looking at how urban-gro, Inc. delivers unique value to its clients; it's all about taking complex facility development off their plate. The core value is the single-source, integrated Design-Build solution for project delivery. This means one point of accountability for everything from the initial drawing board to the final construction handover.

We see this value proposition materialize in contract awards. For instance, urban-gro, Inc. announced the signing of the construction phase for a $24 million Design-Build contract with a Midwest Multi-State Operator on February 6, 2025, for a state-of-the-art cannabis facility. This follows earlier successes, like securing a contract for more than $11 million in Design-Build services in the hospitality and recreation sector announced in late 2023. The company derives revenue from these construction design-build projects, alongside equipment reselling and fee-based services.

The second key value is optimized facility efficiency and economic yield for CEA operations. The goal is to help cultivators gro plants and gro profits, leveraging their gro-care® Managed Services Platform once facilities are operational. Financially, the company is working to improve margins, with a recent gross profit margin noted at 15.03%. For the fiscal year ending December 31, 2025, analysts forecast the annual EBITDA to be $1MM, though the forecasted EBIT for the same period is -$3MM. The specific reported revenue for urban-gro, Inc. in 2025 is $58,504,056.

urban-gro, Inc. backs this up with expertise across multiple sectors: CEA, industrial, healthcare, and commercial. This diversification is a major part of their offering, moving beyond just the Controlled Environment Agriculture (CEA) space. They support this with a physical presence, maintaining offices across North America and in Europe. Here's a quick look at the sectors they serve and some contract milestones that demonstrate their integrated capability:

Sector Focus	Example Contract Value	Date of Announcement/Reporting
Controlled Environment Agriculture (CEA) / Cannabis	$24 million	February 6, 2025
Hospitality & Recreation (Commercial)	More than $11 million	September 26, 2023
Industrial / Healthcare	Not specified in recent contract value reports	Ongoing service offering

Finally, the integrated nature of their service delivery inherently provides risk mitigation through coordinated architectural and engineering services. By offering value-added architectural, engineering, systems procurement, and integration under one roof, urban-gro, Inc. reduces the complexity and potential for miscommunication that often plagues projects relying on separate vendors. This single point of responsibility is what clients recognize as efficiency.

urban-gro, Inc. (UGRO) - Canvas Business Model: Customer Relationships

Deepening partnerships via multi-phase Design-Build contracts is central to urban-gro, Inc.'s approach, especially in the Controlled Environment Agriculture (CEA) sector. This is exemplified by the significant engagement with a leading Midwest Multi-State Operator (MSO).

The construction phase of the Design-Build contract with this MSO is valued at close to $24 million. This milestone followed the successful completion of the facility design and preconstruction phases, showing a clear progression through a multi-phase engagement model. urban-gro, Inc. anticipated recognizing the revenue from this $24 million project within the 2025 calendar year. This structure locks in revenue across project stages, defintely strengthening the relationship beyond a single transaction. urban-gro, Inc. has delivered over 1,000 projects in total across its various market segments.

Dedicated account management and post-operational support are embedded within the service delivery model, particularly for complex projects. For instance, comprehensive construction contracts cover the entire project lifecycle, from preconstruction through project delivery. Furthermore, Construction Management (CM) contracts involve taking a leadership role in overseeing the construction process while acting as the owner's representative, which inherently requires dedicated oversight and support to define project objectives, deliverables, and timelines. This end-to-end management suggests a commitment beyond just breaking ground. The firm operates with 130 total employees to support these integrated services.

Repeat business from key clients like the Fogo de Chão restaurant chain demonstrates the success of this relationship-focused strategy within the commercial and hospitality sectors. In April 2025, urban-gro, Inc. secured three new contracts with Fogo de Chão. These included one comprehensive construction contract for a new location in Murray, Utah, and two Construction Management contracts for sites in Las Vegas, Nevada, and Rancho Cucamonga, California.

These new agreements build upon an existing portfolio of ongoing projects with Fogo de Chão in Texas and Colorado, signaling continued trust. The company further strengthened this relationship in May 2025 by securing another construction contract for a new Fogo de Chão restaurant in Tigard, Oregon, expanding the partnership footprint across U.S. states including Texas, Colorado, Utah, Nevada, and Oregon. The bulk of the revenue from these new Fogo de Chão projects was anticipated to be recognized by the third quarter of 2025.

Long-term contracts, such as the major engagement in the CEA sector, anchor the relationship strategy. The $24 million construction phase contract with the Midwest MSO is a prime example of securing substantial, multi-stage work. Beyond this, urban-gro, Inc. secured other notable contracts in 2025 that showcase diversification of long-term client relationships:

Client/Sector	Contract Type/Description	Value Amount	Anticipated Revenue Recognition
Midwest MSO (CEA)	Construction Phase of Design-Build	$24 million	2025 Calendar Year
North American Cannabis Operator	LED Lighting Equipment	$6 million	First Half of 2025
Southeastern U.S. Hospital (Healthcare)	Architectural Design	$4 million	Within 2025
Muscogee County School District (Civic)	Architectural/Interior Design	$1.2 million	Over next three quarters of 2025

The company's financial structure, with a Debt/Equity ratio of 2.69 and a gross profit margin of 15%, underscores the importance of securing these large, multi-phase contracts to drive revenue recognition throughout the fiscal year.

Key elements defining the relationship structure include:

• Multi-phase Design-Build execution for complex facilities.
• Construction Management acting as the owner's representative.
• Securing multiple, sequential projects from established brands.
• Project lifecycle management from preconstruction to post-construction.

Finance: review the cash flow impact from the $24 million MSO contract revenue recognition schedule by next Tuesday.

urban-gro, Inc. (UGRO) - Canvas Business Model: Channels

The channels urban-gro, Inc. uses to reach its customer segments are a mix of direct engagement and professional representation, heavily leaning on its integrated service delivery structure.

Direct sales force targeting large-scale facility developers.

The direct engagement model is supported by specialized leadership roles, including a Vice President, Sales, and a Vice President, Business Development. The entire multi-disciplinary team, which supports the delivery of services, numbered 130 total employees as of August 2025. This direct approach is crucial for securing the large-scale contracts that define their project pipeline.

The company recently secured approximately $12 million in new contracts specifically within the cannabis sector, a direct result of this channel engagement. Conversely, in a strategic channel shift, urban-gro, Inc. announced the sale of its non-controlled environment agriculture (CEA) architectural business for $2 million in cash via an agreement dated August 27, 2025.

Integrated professional services and Design-Build firm model.

The core channel for service delivery is the firm's integrated Design-Build capability, which encompasses architectural, engineering, systems procurement, integration, and construction services. This turnkey approach is the primary mechanism for delivering value propositions from conception through completion. Revenue is derived from equipment systems sales, services, and construction design-build contracts. For the third quarter ending in 2025, revenue for the firm was reported at $9.9 million.

The firm's service offerings, which act as channels to revenue, include:

• Architecture and Engineering services.
• Full-service construction capability.
• Consulting for management and maintenance.
• Systems procurement and integration.

North American and European offices for regional project execution.

Physical presence supports regional project execution across key markets. urban-gro, Inc. maintains multiple physical offices across North America. For European engagements, the company established urban-gro European Holdings BV, based in the Netherlands. This structure allows for the delivery of services across the globe, with experience spanning millions of square feet in various commercial facilities.

Industry events and conferences (e.g., cannabis and AgTech summits).

Industry events serve as a direct marketing and networking channel to connect with large-scale developers and industry stakeholders. The company confirmed attendance or participation in several key 2025 events:

• MJBizCon 2025.
• Pennsylvania Cannabis Convention (PACC) 2025 on March 30, 2025.
• Indoor AgCon 2025.
• Lucky Leaf Louisville on Saturday, May 31, 2025.

The following table summarizes key quantitative data points related to urban-gro, Inc.'s operational scale and recent channel activity as of late 2025:

Metric	Value	Date/Period Reference
Trailing Twelve Month Revenue	$58.4 Million USD	As of August 2025
Q3 2025 Revenue	$9.9 Million	Q3 2025
Recent Cannabis Sector Contract Wins	$12 Million	Recent announcement
Non-CEA Architectural Business Sale Price	$2 Million	Agreement dated August 27, 2025
Total Employees	130	As of August 2025
European Office Location	Netherlands (urban-gro European Holdings BV)	Current operations

urban-gro, Inc. (UGRO) - Canvas Business Model: Customer Segments

You're looking at the core customer base for urban-gro, Inc. (UGRO) as of late 2025. The business model clearly splits its focus between specialized agriculture and broader commercial needs, leveraging its design-build expertise across both.

The primary segments urban-gro, Inc. targets are defined by their need for integrated professional services and Design-Build solutions. The company operates with licensed experts, including architects, engineers, and horticulturalists, serving multiple sectors globally, having completed over 1,000 projects to date, with over 500 facilities worldwide counting their continuing commitment to environmental sustainability.

Controlled Environment Agriculture (CEA) operators (cannabis MSOs and produce)

This segment is a core focus, providing in-house design, equipment procurement, construction, and consulting for both cannabis and produce growers. The market context for CEA is significant, with the global vertical farming market estimated to reach $17 billion by 2025. Recent contract activity shows strong engagement in the cannabis sub-segment:

• Secured a $24 million construction contract with a leading Midwest MSO for a vertically integrated cannabis facility, with revenue anticipated in 2025.
• Signed approximately $12 million in new cannabis sector contracts in Q3 2024, with revenue expected by Q1 2025.

Commercial sector clients (hospitality, healthcare, public institutions)

The Commercial unit handles planning, architectural/interior design, LEED integration, and project management for a variety of markets. This shows a clear diversification strategy away from being solely reliant on the CEA sector. Concrete examples of this segment include:

Client Type	Project/Agreement Detail	Sector/Location
Hospitality	First project awarded under Master Service Agreement (MSA)	P.F. Chang's
Hospitality	Construction of a restaurant	Fogo de Chão in Texas
Public Institutions/Education	Contracted for architectural design services	Columbus State University
Public Institutions	Secured contracts for architectural and interior design services	Municipalities in Georgia

For context on the overall company scale, the trailing twelve month revenue for urban-gro, Inc. as of late 2025 was reported around $58.4 million.

Large-scale industrial and light industrial facility developers

While urban-gro, Inc. offers solutions to the industrial sector, specific financial or statistical data detailing the revenue contribution or number of clients within the large-scale industrial and light industrial facility developer segment is not explicitly itemized in the latest disclosures. The company's overall business description confirms its expertise spans CEA, industrial, healthcare, and commercial sectors.

Clients requiring complex, high-efficiency environmental systems globally

The firm's expertise in creating less waste, water consumption, and carbon emissions speaks directly to clients needing high-efficiency environmental systems. The company explicitly states it serves multiple sectors globally. Furthermore, the company's recent strategic move involved divesting some assets, as on November 5, 2025, urban-gro, Inc. sold certain customer lists to 2WR of Georgia, Inc. for $143,000 in cash.

Here's a quick look at the financial health metrics that underpin the ability to service these segments:

• Trailing Twelve Month Revenue (as of late 2025): $58.4 million.
• Gross Margin (latest available): 15.00%.
• Debt / Equity Ratio: 2.69.

Finance: review the Q4 2025 backlog against the $24 million MSO contract revenue recognition schedule by Friday.

urban-gro, Inc. (UGRO) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drain cash at urban-gro, Inc. (UGRO) as of late 2025. The cost structure is heavily influenced by the mix of services and equipment reselling, which drives up the Cost of Goods Sold (COGS).

The equipment reselling component means a high cost of goods sold (COGS) relative to pure service revenue. For context, the Cost of Revenue for the fiscal year ending December 31, 2023, was reported at $60,017 thousand USD. This contrasts with the Gross Profit for that same year, which was only $9,903 thousand USD, resulting in a gross margin of approximately 14.39% as reported in historical data.

Another significant cost area involves the specialized personnel required for their core business. This includes salaries and overhead for specialized architectural and engineering staff needed for design and equipment integration services in controlled environment agriculture facilities. While specific 2025 figures for this segment aren't public, the overall Sales, General and Admin (G&A) expenses were substantial historically, coming in at $25,278 thousand USD for the fiscal year 2023.

The company also carries costs associated with general and administrative (G&A) expenses for multi-national operations, though the search results primarily point to US-based operations and recent legal/financing issues. The historical G&A figure from 2023 provides a baseline for overhead costs.

Financing costs are a clear pressure point. You see this clearly in the interest expense on debt, like the extended Gemini Finance Corp. loan. While the 2023 Interest Expense was only $272 thousand USD, recent events highlight debt-related costs. An amendment in March 2025 set the interest rate on the outstanding principal for the Gemini Finance Corp. loan at 1.75% per month. Furthermore, a settlement agreement in September 2025 resolved claims stemming from a default on a $10 million line of credit, with urban-gro agreeing to issue shares such that Gemini Finance receives net proceeds equal to the $1,486,189 claim amount.

The bottom line reflects these pressures. The forecasted annual earnings (Net Income) for 2025 is around -$4.66 million, specifically, the average forecast from 4 Wall Street analysts is -$4,662,176. This continues a trend of losses, with the trailing twelve months ending September 30, 2024, showing a net profit of -$19.88 million. Forecasts also suggest an annual EBIT (Earnings Before Interest and Tax) of -$3MM for the year ending December 31, 2025, though EBITDA is forecasted at a positive $1MM for the same period.

Here's a quick look at the most recent concrete cost components available:

Cost Component (Based on FY 2023)	Amount (USD Thousands)
Total Revenue	$69,920
Cost of Revenue (COGS)	$60,017
Gross Profit	$9,903
Sales, General and Admin (G&A)	$25,278
Interest Expense	$272
Net Income	-$25,438

The cost structure is characterized by several key expense drivers:

• High Cost of Revenue due to equipment reselling.
• Significant G&A expenses, historically at $25,278 thousand in 2023.
• Personnel costs for specialized engineering staff.
• Interest obligations, with a recent rate of 1.75% per month on the Gemini loan.
• Expected 2025 Net Income loss of approximately $4.66 million.

Finance: draft 13-week cash view by Friday.

urban-gro, Inc. (UGRO) - Canvas Business Model: Revenue Streams

You're looking at how urban-gro, Inc. converts its integrated professional services and Design-Build capabilities into actual dollars. It's not just one thing; it's a mix of large project work, product sales, and ongoing advisory services. This blend helps smooth out the lumpiness that often comes with construction-heavy revenue.

The Trailing Twelve Month (TTM) revenue for urban-gro, Inc. (UGRO) as of September 30, 2024, was reported at $58.50 million. This figure gives you a baseline for the company's overall revenue generation power leading into the end of 2024.

The primary revenue drivers fall into a few distinct buckets, which you can see reflected in recent contract wins. For instance, the Design-Build and construction contract revenue is substantial. While you mentioned a $24 million contract in 2025, a significant recent win was a design-build contract announced on January 02, 2024, valued at approximately $20 million, with revenue expected to be recognized over the subsequent six quarters. This shows the scale of their integrated project work.

Equipment sales revenue is another key component. A concrete example from early 2025 is the signing of an LED lighting equipment contract, valued at approximately $6 million, with revenue expected to be recognized in the first half of 2025. This is a clear example of product-related revenue flowing through the business.

Fee-based revenue comes from their architectural and engineering consulting services. This stream supports the larger contracts and also comes from standalone advisory work for clients in the Controlled Environment Agriculture (CEA), industrial, and healthcare sectors. While a specific dollar amount for this stream alone isn't always broken out in top-line summaries, it is a necessary part of their value-added professional services offering.

Here's a quick look at how some of these components and historical figures stack up:

Revenue Stream Type	Specific Real-Life Example/Metric	Value/Period
TTM Revenue (Baseline)	Trailing Twelve Months ending September 30, 2024	$58.50 million
Design-Build Contract Revenue	Design-Build Contract Announced (Revenue recognized over 6 quarters)	Approximately $20 million
Equipment Sales Revenue	LED Lighting Equipment Contract Signed	Approximately $6 million
Annual Revenue (Historical Context)	Fiscal Year 2023 Ending December 31, 2023	$69.79 million USD

To be fair, the recognition schedule for these large contracts means that the quarterly revenue can look uneven. If onboarding takes 14+ days longer than planned for a major project, the recognized revenue shifts, impacting that quarter's top line. urban-gro, Inc. serves several distinct markets, which diversifies where these revenue types originate:

• Controlled Environment Agriculture (CEA)
• Light Industrial
• Healthcare
• Hospitality
• Laboratories

The company's integrated approach means they aim to capture revenue across the entire project lifecycle, from initial design fees to final equipment integration and construction management payments. Finance: draft 13-week cash view by Friday.