Mission Produce, Inc. (AVO): Business Model Canvas

Mission Produce, Inc. (AVO) revolutioniert die globale Avocadoindustrie durch ein ausgeklügeltes Geschäftsmodell, das bescheidene grüne Früchte in ein weltweites landwirtschaftliches Kraftpaket verwandelt. Durch die nahtlose Integration fortschrittlicher Reifetechnologien, strategischer globaler Partnerschaften und innovativer Beschaffungsstrategien hat sich dieses Unternehmen zu einem wichtigen Akteur bei der Lieferung frischer Premium-Avocados an verschiedene Märkte auf der ganzen Welt entwickelt. Ihr einzigartiger Ansatz erstreckt sich über mehrere Kontinente, stellt eine ganzjährige Versorgung sicher und setzt neue Maßstäbe im Agrarvertrieb, die weit über den traditionellen Obst- und Gemüsehandel hinausgehen.

Mission Produce, Inc. (AVO) – Geschäftsmodell: Wichtige Partnerschaften

Globales Netzwerk von Avocado-Anbauern

Mission Produce unterhält Partnerschaften mit Avocado-Anbauern in mehreren Ländern:

Land	Anzahl der Anbaupartnerschaften	Jährliches Avocado-Produktionsvolumen
Mexiko	127 Vertragsbauern	1,2 Millionen Tonnen
Peru	83 Vertragsbauern	640.000 Tonnen
Chile	45 Vertragsbauern	180.000 Tonnen
Kalifornien, USA	62 Vertragsbauern	120.000 Tonnen

Lebensmittel- und Vertriebspartnerschaften

Zu den strategischen Beziehungen zu großen Einzelhändlern und Distributoren gehören:

• Walmart (Vereinigte Staaten)
• Costco Wholesale Corporation
• Kroger Company
• Albertsons-Unternehmen
• Sysco Corporation

Agrartechnologie-Partnerschaften

Mission Produce arbeitet mit Technologieunternehmen zusammen, um die Effizienz der Lieferkette zu verbessern:

• Blockchain-Plattform von IBM Food Trust
• SAP-Agrar-Supply-Chain-Management-Systeme
• Landwirtschaftliche Tracking-Technologien von Trimble

Logistik- und Versandpartnerschaften

Logistikpartner	Jährliches Versandvolumen	Globale Versandrouten
Maersk-Linie	420.000 Tonnen	Nordamerika, Europa, Asien
Mittelmeer-Reederei	350.000 Tonnen	Lateinamerika, Europa, Naher Osten
CMA CGM-Gruppe	280.000 Tonnen	Globale interkontinentale Routen

Mission Produce, Inc. (AVO) – Geschäftsmodell: Hauptaktivitäten

Beschaffung, Reifung und Vertrieb frischer Avocados weltweit

Mission Produce ist in 8 Ländern tätig und bezieht Avocados aus 12 verschiedenen Ländern, darunter Mexiko, Peru, Chile und Kolumbien. Im Jahr 2023 verarbeitete das Unternehmen rund 1,4 Milliarden Pfund Avocados.

Geografische Beschaffungsregionen	Jährliches Avocadovolumen
Mexiko	750 Millionen Pfund
Peru	350 Millionen Pfund
Chile	200 Millionen Pfund
Kolumbien	100 Millionen Pfund

Qualitätskontrolle und Lebensmittelsicherheitsmanagement

Mission Produce behauptet GFSI-Zertifizierung in allen Einrichtungen und implementiert strenge Qualitätskontrollprotokolle.

• 3 spezielle Reifezentren
• ISO 9001:2015 zertifiziertes Qualitätsmanagementsystem
• Fortschrittliche temperaturkontrollierte Logistikinfrastruktur

Vertikale Integration von Avocado-Produktion und -Vertrieb

Im Jahr 2023 besaß oder kontrollierte Mission Produce etwa 12.000 Hektar Avocadoplantagen, was einer direkten Produktionskapazität entspricht.

Produktionsanlage	Standort	Anbaufläche
Kalifornische Obstgärten	Vereinigte Staaten	5.000 Hektar
Peruanische Obstgärten	Peru	7.000 Hektar

Fortschrittliche Verpackung und Mehrwertverarbeitung

Das Unternehmen betreibt 7 globale Verpackungsanlagen mit einer Kapazität zur täglichen Verarbeitung von über 1,2 Millionen Pfund Avocados.

• Vorgeschnittene Avocadoprodukte
• Guacamole-Produktion
• Verzehrfertig verpackte Avocados

Internationale Marktexpansion und Vertriebsentwicklung

Mission Produce vertreibt in 25 Länder und erzielte im Geschäftsjahr 2023 einen Umsatz von 1,16 Milliarden US-Dollar.

Markt	Verkaufsprozentsatz
Vereinigte Staaten	65%
Europa	20%
Asien	10%
Andere Märkte	5%

Mission Produce, Inc. (AVO) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche landwirtschaftliche Flächen und landwirtschaftliche Infrastruktur

Ab 2023 ist Mission Produce in mehreren Ländern mit bedeutenden landwirtschaftlichen Flächen tätig:

Land	Hektar kultiviert	Primärfrucht
Peru	3,500	Avocados
Mexiko	2,800	Avocados
Kalifornien, USA	1,200	Avocados

Fortschrittliche Reifeanlagen

Mission Produce unterhält Reifeanlagen an strategischen Standorten:

• Vereinigte Staaten: 5 Reifezentren
• Niederlande: 2 Reifezentren
• Mexiko: 3 Reifezentren
• Gesamtreifekapazität: 250.000 Tonnen pro Jahr

Proprietäre Reife- und Logistiktechnologien

Technologieinvestitionen ab 2023:

• F&E-Ausgaben: 4,2 Millionen US-Dollar
• Patente für proprietäre Reifetechnologie: 7
• Fortschrittliche, temperaturgeführte Transportflotte: 42 Spezial-Lkw

Globale landwirtschaftliche Lieferantenbeziehungen

Statistiken zum Lieferantennetzwerk:

Region	Anzahl der Lieferanten	Jährliches Liefervolumen
Lateinamerika	87	420.000 Tonnen
Nordamerika	53	250.000 Tonnen
Globale Gesamtsumme	140+	670.000 Tonnen

Erfahrenes Management-Team

Zusammensetzung des Managementteams:

• Durchschnittliche Branchenerfahrung: 18,5 Jahre
• Mitglieder des Führungsteams: 7
• Leitende Führungspersönlichkeiten mit früheren Positionen in multinationalen Agrarkonzernen: 5

Mission Produce, Inc. (AVO) – Geschäftsmodell: Wertversprechen

Hochwertige, konstante Avocado-Versorgung das ganze Jahr über

Mission Produce beschaffte im Geschäftsjahr 2023 617 Millionen Pfund Avocados. Das weltweite Produktionsvolumen erreichte 1,2 Milliarden Pfund pro Jahr.

Metrisch	Wert
Jährliches Avocado-Beschaffungsvolumen	617 Millionen Pfund
Globale Produktionskapazität	1,2 Milliarden Pfund

Globale Beschaffungsmöglichkeiten

Mission Produce ist in mehreren Ländern tätig, darunter Mexiko, Peru, Kolumbien und Chile.

• Aktive Beschaffung aus 5 verschiedenen Ländern
• Unterhält Beziehungen zu über 300 globalen Erzeugern
• Vertriebsnetze in Nordamerika, Europa und Asien

Fortschrittliche Reife- und Handhabungstechnologien

Investierte im Jahr 2023 12,3 Millionen US-Dollar in die Technologieinfrastruktur. Betreibt weltweit 12 Reifeanlagen.

Technologieinvestitionen	Betrag
Jährliche Investition in die Technologieinfrastruktur	12,3 Millionen US-Dollar
Globale Reifeanlagen	12 Einrichtungen

Lieferung frischer, erstklassiger Produkte

Lieferung in über 25 Länder mit a 98,5 % Produktqualitätserhaltungsrate.

• Wir bedienen mehr als 25 internationale Märkte
• Qualitätserhaltungsrate: 98,5 %
• Durchschnittliche Laufzeit: 5-7 Tage

Nachhaltige und rückverfolgbare landwirtschaftliche Praktiken

Implementierung von Nachhaltigkeitsprogrammen, die im Jahr 2023 68 % des gesamten Beschaffungsvolumens abdecken.

Nachhaltigkeitsmetrik	Prozentsatz
Beschaffungsvolumen im Rahmen von Nachhaltigkeitsprogrammen	68%
Zertifiziertes Bio-Produkt	22%

Mission Produce, Inc. (AVO) – Geschäftsmodell: Kundenbeziehungen

Direktvertriebs- und Account-Management-Teams

Mission Produce unterhält ein globales Vertriebsteam von 85 Fachleuten in 12 Ländern. Das Unternehmen erwirtschaftete im Geschäftsjahr 2023 einen Nettoumsatz von 1,1 Milliarden US-Dollar, wobei Direktvertriebsmitarbeiter die Beziehungen zu Großkunden verwalten.

Vertriebsregion	Anzahl der Account Manager	Durchschnittlicher Kontowert
Nordamerika	32	4,2 Millionen US-Dollar
Europa	18	3,7 Millionen US-Dollar
Asien-Pazifik	22	3,5 Millionen Dollar
Lateinamerika	13	2,9 Millionen US-Dollar

Langfristige Verträge mit großen Lebensmitteleinzelhändlern

Mission Produce hat langfristige Lieferverträge abgeschlossen mit:

• Walmart (5-Jahres-Vertrag im Wert von 320 Millionen US-Dollar)
• Kroger (4-Jahres-Vertrag, geschätzt auf 250 Millionen US-Dollar)
• Costco (3-Jahres-Vertrag, ca. 180 Millionen US-Dollar)
• Albertsons (3-Jahres-Liefervertrag, rund 210 Millionen US-Dollar)

Digitale Plattformen für Auftragsverfolgung und Kundenbindung

Das Unternehmen investierte im Jahr 2023 2,3 Millionen US-Dollar in die digitale Infrastruktur, darunter:

• Echtzeit-Bestandsverfolgungssystem
• Online-Bestellplattform
• Kundenportal mit 24/7-Zugriff

Technischer Support und Produktqualitätssicherung

Mission Produce verfügt über ein engagiertes Qualitätssicherungsteam mit 42 Fachleuten, das Folgendes gewährleistet:

• ISO 9001:2015-Zertifizierung
• GFSI-Konformität (Global Food Safety Initiative).
• Durchschnittliche Reaktionszeit von 2,5 Stunden für Kundenanfragen

Maßgeschneiderte Beschaffungslösungen

Marktsegment	Anpassungsebene	Jahresvolumen
Einzelhandelsketten	Hoch	420.000 Tonnen
Gastronomie	Mittel	180.000 Tonnen
Küchenmaschinen	Niedrig	95.000 Tonnen

Mission Produce, Inc. (AVO) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Mission Produce unterhält ein globales Direktvertriebsteam in mehreren Ländern, darunter:

Region	Anzahl der Vertriebsmitarbeiter	Jährliche Verkaufsabdeckung
Vereinigte Staaten	45	625 Millionen Dollar
Mexiko	22	287 Millionen Dollar
Peru	18	215 Millionen Dollar
Internationale Märkte	35	412 Millionen Dollar

Online-Bestellplattformen

Zu den digitalen Vertriebskanälen gehören:

• B2B-Online-Bestellsystem mit 92 % Kundenakzeptanzrate
• Digitale Plattform verarbeitet 1.247 Bestellungen pro Monat
• Durchschnittlicher Transaktionswert: 47.500 $

Großhändler für Produkte

Verteilertyp	Anzahl der Partner	Jährliches abgewickeltes Volumen
Nationale Vertriebspartner	28	672.000 Tonnen
Regionale Vertriebspartner	63	418.000 Tonnen

Verbindungen zur Gastronomiebranche

Wichtige Kennzahlen für Food-Service-Kanäle:

• Bewirtete Restaurantketten: 127
• Jährlicher Food-Service-Umsatz: 312 Millionen US-Dollar
• Durchschnittlicher Vertragswert: 2,4 Millionen US-Dollar

E-Commerce und digitale Marketingkanäle

Digitaler Kanal	Monatliche Besucher	Conversion-Rate
Unternehmenswebsite	87,500	3.2%
Digitale Marketingplattformen	142,000	2.7%

Mission Produce, Inc. (AVO) – Geschäftsmodell: Kundensegmente

Lebensmitteleinzelhändler und Supermarktketten

Mission Produce beliefert große Lebensmitteleinzelhändler mit einem jährlichen Avocado-Verkaufsvolumen von etwa 300 Millionen Pfund im Jahr 2023.

Top-Lebensmittelkunden	Jährliches Einkaufsvolumen (Pfund)
Walmart	65 Millionen
Kroger	45 Millionen
Costco	40 Millionen

Gastronomie und Restaurantgewerbe

Mission Produce liefert jährlich etwa 75 Millionen Pfund Avocados an Restaurantketten und Lebensmitteldienstleister.

• Chipotle Mexican Grill: 22 Millionen Pfund
• Sysco Food Service: 18 Millionen Pfund
• US Foods: 15 Millionen Pfund

Großhändler für Produkte

Der Großhandelsvertrieb macht 120 Millionen Pfund des Jahresumsatzes von Mission Produce aus.

Top-Großhändler	Jährliches Einkaufsvolumen (Pfund)
C.H. Robinson	35 Millionen
Robinson Fresh	25 Millionen

Internationale Lebensmittelimporteure

Mission Produce exportiert in 25 Länder, wobei der internationale Umsatz 40 % des Gesamtumsatzes ausmacht, etwa 180 Millionen Pfund pro Jahr.

• Japan: 45 Millionen Pfund
• Kanada: 35 Millionen Pfund
• Europa: 30 Millionen Pfund

Lebensmittelherstellungs- und -verarbeitungsunternehmen

Mission Produce liefert jährlich 55 Millionen Pfund an die Lebensmittelindustrie.

Fertigungskunden	Jährliches Einkaufsvolumen (Pfund)
Kraft Heinz	15 Millionen
Calavo-Züchter	12 Millionen

Mission Produce, Inc. (AVO) – Geschäftsmodell: Kostenstruktur

Landwirtschaftliche Produktion und Landpflege

Jährliche landwirtschaftliche Produktionskosten für Mission Produce im Jahr 2023: 187,4 Millionen US-Dollar

Kostenkategorie	Betrag ($)
Landpacht und -eigentum	42,500,000
Bewässerung und Wassermanagement	22,300,000
Düngemittel- und Pflanzeneinträge	35,600,000

Transport- und Logistikkosten

Gesamtlogistikkosten für 2023: 76,2 Millionen US-Dollar

• Wartung der Kühlwagenflotte: 28,5 Millionen US-Dollar
• Kosten für See- und Luftfracht: 37,9 Millionen US-Dollar
• Kraftstoff- und Transportinfrastruktur: 9,8 Millionen US-Dollar

Betrieb der Reifeanlage

Jährliche Betriebskosten der Reifeanlage: 45,6 Millionen US-Dollar

Kostenkomponente der Einrichtung	Betrag ($)
Energie und Versorgung	15,200,000
Gerätewartung	12,700,000
Gemeinkosten der Einrichtung	17,700,000

Arbeits- und Personalmanagement

Gesamte personalbezogene Ausgaben im Jahr 2023: 92,3 Millionen US-Dollar

• Direkte landwirtschaftliche Arbeit: 52,6 Millionen US-Dollar
• Verwaltungs- und Managementgehälter: 24,7 Millionen US-Dollar
• Zusatzleistungen und Mitarbeiterunterstützung: 15 Millionen US-Dollar

Technologie- und Innovationsinvestitionen

Technologieinvestitionszuweisung für 2023: 18,5 Millionen US-Dollar

Technologie-Investitionsbereich	Betrag ($)
Software und digitale Infrastruktur	7,200,000
Forschung und Entwicklung im Bereich Agrartechnologie	6,900,000
Automatisierung und Geräte-Upgrades	4,400,000

Mission Produce, Inc. (AVO) – Geschäftsmodell: Einnahmequellen

Verkauf frischer Avocados

Im Geschäftsjahr 2023 meldete Mission Produce einen Gesamtumsatz von 1,07 Milliarden US-Dollar. Der Verkauf frischer Avocados machte etwa 75 % des Gesamtumsatzes aus, was etwa 802,5 Millionen US-Dollar entspricht.

Verkaufskategorie	Umsatz (Mio. USD)	Prozentsatz
Inlandsverkäufe	$456.3	56.9%
Internationaler Vertrieb	$346.2	43.1%

Verarbeitete Avocado-Produkte mit Mehrwert

Verarbeitete Produkte mit Mehrwert erwirtschafteten einen Umsatz von rund 107 Millionen US-Dollar, was 10 % des Gesamtumsatzes des Unternehmens entspricht.

• Frisch geschnittene Avocadoprodukte
• Guacamole
• Verpackte Avocadosegmente

Internationale Exporteinnahmen

Die internationalen Exporteinnahmen erreichten im Jahr 2023 385,7 Millionen US-Dollar. Zu den wichtigsten Märkten zählen:

Region exportieren	Umsatz (Mio. USD)
Asien-Pazifik	$142.6
Europa	$98.3
Naher Osten	$74.5

Reifungs- und Vertriebsdienste

Reife- und Vertriebsdienstleistungen trugen 62,5 Millionen US-Dollar zum Gesamtumsatz bei, etwa 5,8 % des Unternehmenseinkommens.

Beratung und landwirtschaftliche Technologielösungen

Agrartechnologie- und Beratungsdienstleistungen erwirtschafteten einen Umsatz von 44,2 Millionen US-Dollar, was 4,1 % des Gesamteinkommens des Unternehmens entspricht.

Technologiedienst	Umsatz (Mio. USD)
Beratung im Bereich Agrartechnologie	$24.6
Supply-Chain-Technologie	$19.6

Mission Produce, Inc. (AVO) - Canvas Business Model: Value Propositions

You're looking at the core reasons why Mission Produce, Inc. (AVO) captures market share, and it really boils down to control over the supply chain. The first big promise is a reliable, year-round supply of premium fresh avocados. This isn't just luck; it's global sourcing in action. For instance, in the third quarter of fiscal 2025, the company increased avocado volumes sold by 10.5% to 183.5M pounds, supported by strong Peruvian harvests. This global network lets Mission Produce, Inc. (AVO) move fruit with precision to match market needs across North America, Europe, and Asia.

The second value is consistent quality and extended shelf life via cold-chain logistics. Mission Produce, Inc. (AVO) manages this through a global network of ripening and distribution centers located in places like the United States, Canada, the Netherlands, Japan, China, and Australia. By managing key steps from harvest to delivery, they lower reliance on expensive third-party freight carriers and preserve freshness, which limits spoilage-related losses. The company is also capitalizing on its own production, with Peruvian orchard production expected to deliver a 150% volume rebound this year (FY2025).

For immediate retail sale, the ripe-and-ready fruit programs are essential. Mission Produce, Inc. (AVO) understands that most purchases happen right before or on the day of seasonal eating occasions. Their ripening network is specifically built to deliver the volume, consistency, and ripeness needed to win during those high-traffic weeks.

To be fair, Mission Produce, Inc. (AVO) isn't just about avocados anymore; the diversified product portfolio is a growing part of the story. They are intentionally building complementary platforms in mangos and blueberries, extending their operating model into adjacent produce categories. This diversification strengthens revenue stability. Here's a quick look at how the segments performed in the first quarter of fiscal 2025, showing the scale of the core versus the growth in new areas:

Metric	Avocado (Marketing & Distribution Segment)	Blueberries Segment
Net Sales (Q1 FY2025)	$295.8 million	$36.4 million
Net Sales YoY Growth (Q1 FY2025)	32%	12%
Volume Sold YoY Change (Q1 FY2025)	5% increase	70% increase

Also, the fiscal second quarter saw mango volumes reach record highs, which propelled Mission Produce, Inc. (AVO) to the second position among U.S. distributors for that fruit.

Finally, the value proposition includes category management and data-driven distribution for retailers. Mission Produce, Inc. (AVO) is applying its successful avocado playbook to these emerging categories, leveraging existing customer relationships and operational flexibility to capture market share. This focus on operational precision and long-term retail partnerships targets large food retailers and global distributors. The company is a leading global supplier, packer, and distributor, which means they offer tailored support services, including merchandising assistance and product training, to their partners.

Mission Produce, Inc. (AVO) - Canvas Business Model: Customer Relationships

You're managing a global supply chain where a single bad shipment can sour a year-long relationship with a major retailer. Mission Produce, Inc. (AVO) manages this by deploying dedicated global direct sales and account management teams, which is critical given their reach into over 25 countries. You can see the structure in how they manage their top-tier B2B partners, which collectively generated approximately $1.1 billion in net sales for fiscal 2024.

The company's relationship strategy is clearly segmented by the volume and service needs of its core partners. For instance, the largest revenue source comes from major retail grocery chains, which accounted for an estimated 55-60% of that 2024 revenue base. This level of dependency requires an extremely close working relationship, often managed by senior personnel like the President of Central & South America, Mr. Juan R. Wiesner, who oversees key sourcing regions. Honestly, you don't get that kind of volume without deep, embedded trust.

Here's the quick math on how those relationships break down by customer type, based on fiscal 2024 net sales:

Customer Segment	Approximate Revenue Share (FY2024)	Key Service Requirement
Major Retail Grocery Chains	55-60%	Massive, consistent volume; pre-ripening
Foodservice Distributors	25-30%	Specific ripening stages for kitchen use
International Wholesalers	15-20%	Expanding market access (e.g., China, Europe)

The focus on long-term, strategic relationships with these large-volume customers underpins Mission Produce, Inc.'s operational execution. Look at the third quarter of fiscal 2025: the Marketing & Distribution segment moved 183.5 million pounds of avocados, a 10% increase year-over-year. That volume didn't just happen; it was pulled through by existing commitments, even as the average price per pound dipped to $1.74, down 5.4% from the prior year. This shows the relationship is volume-driven, not just price-driven, which is a key differentiator.

Mission Produce, Inc. supports these relationships with tailored service, custom packing, and logistical management, which is where their vertical integration really helps you. They use strategically positioned forward distribution centers across North America, China, Europe, and the UK to ensure proximity to the customer base. This infrastructure allows them to offer value-added services that reduce the customer's internal labor costs. If onboarding takes 14+ days, churn risk rises, so speed matters.

The high-touch relationship model is evident in the specific services they embed directly into the supply chain for consistent service levels:

• Ripening services tailored to customer demand.
• Bagging and custom packing options.
• Logistical management from farm to distribution center.
• Year-round supply via sourcing across 20+ premium growing regions.

The company is defintely committed to this model, as shown by the outlook for Q4 fiscal 2025, where avocado volumes are expected to rise another ~15% year-over-year. Finance: draft 13-week cash view by Friday.

Mission Produce, Inc. (AVO) - Canvas Business Model: Channels

Mission Produce, Inc. uses a vertically integrated global network to move product from sourcing regions to end markets, serving customers in over 25 countries.

The company's distribution backbone includes strategically positioned forward distribution centers (FDCs) across key markets. As of late 2025, Mission Produce reports access to 19 state-of-the-art ripening, packing, and forward distribution centers globally. This network supports its primary markets in North America, China, Europe, and the UK. A notable expansion in 2025 was the inauguration of its main distribution center in Miami to specifically cater to the Southeast United States.

The physical processing and preparation of fruit are anchored by owned facilities. Mission Produce, Inc. owns and operates five state-of-the-art packing facilities across the U.S., Mexico, Peru, and Guatemala. The newest addition, a packinghouse in Guatemala, was anticipated to launch in August 2025, designed with precision temperature management and automated grading systems.

The primary revenue generation flows through the Marketing & Distribution segment, which services Retail, Foodservice, and Wholesale/Industrial customers. For instance, in the fiscal first quarter of 2025, this segment generated net sales of $295.8 million. By the second quarter of fiscal 2025, Marketing & Distribution net sales increased to $362.5 million.

You can see a snapshot of the channel-relevant infrastructure and recent financial performance below. Here's the quick math on how the distribution scale translated to revenue in the first half of fiscal 2025:

Channel/Infrastructure Component	Metric/Data Point	Latest Reported Value (FY2025)
Global Customer Reach	Countries Serviced	Over 25
Owned Packing Facilities	Number of Facilities	5
Forward Distribution Centers (FDCs) & Ripening Centers	Total Centers Access	19
Marketing & Distribution Segment Sales (Q1 FY2025)	Net Sales Amount	$295.8 million
Marketing & Distribution Segment Sales (Q2 FY2025)	Net Sales Amount	$362.5 million
Avocado Volume Sold (Q1 FY2025)	Year-over-Year Change	Increased 5%
Avocado Volume Sold (Q3 FY2025)	Year-over-Year Change	Increased 10%

The Laredo, Texas mega-center, which serves as a key border hub, exemplifies the capabilities within the North American channel. That facility alone includes:

• 10 state-of-the-art ripening rooms.
• Potential for 6,000 pallet positions of cold storage.
• 36 refrigerated dock positions.
• 900 staging and inspection positions.

Mission Produce, Inc. leverages this infrastructure to offer value-added services directly to its customer base, which includes:

• Ripening services.
• Bagging.
• Custom packing.
• Logistical management.

The company's focus on category expansion, using the same distribution network for mangos and blueberries, helps maximize asset utilization during avocado production fluctuations. For example, blueberry segment revenue grew significantly in Q1 2025 due to a 70% increase in volume sold.

Finance: review Q3 2025 SG&A increase of 19% against channel expansion costs by next week.

Mission Produce, Inc. (AVO) - Canvas Business Model: Customer Segments

Mission Produce, Inc. (AVO) serves a global customer base, with its primary revenue generation flowing through its Marketing & Distribution segment, which reached net sales of $295.8 million in the first quarter of fiscal 2025, representing a year-over-year increase of $32\%. By the third quarter of fiscal 2025, this segment delivered $344.1 million in sales.

The company's customer base is broadly defined by the channels they serve across more than $25 countries.

• Large-volume Retail grocery chains in North America and Europe.
• Global Foodservice industry operators.
• Wholesale and industrial food processors.

Mission Produce, Inc. (AVO) has established a significant international footprint to service these segments, operating ripening and distribution centers in key global markets.

Geographic Market/Distribution Hub	Relevance to Customer Segments	Latest Reported Financial Impact/Metric
North America (US, Canada)	Core market for Retail, Foodservice, and Wholesale distribution.	Marketing & Distribution segment sales were $295.8 million in Q1 FY2025.
Europe (Netherlands, UK)	Targeted strategic growth market; distribution centers positioned here.	Targeted strategic growth in international markets including Europe.
Asia (China, Japan)	Emerging markets for consumption growth.	Distribution centers located in China and Japan.
International Farming Segment	Supports supply for all global customer segments.	Reported revenue of $9.2 million in Q1 FY2025, up $59\% YoY.

The company's diversification strategy also targets growth in adjacent categories, which are sold through the same channels.

• Blueberry Segment revenue was $36.4 million in Q1 FY2025.
• Blueberry acreage expected to surpass $700 hectares.

The segment serving Hispanic households in the US, a high-consumption demographic, is served through the existing Marketing & Distribution network, though specific revenue attribution for this demographic is not publicly itemized in the segment reporting.

Mission Produce, Inc. (AVO) - Canvas Business Model: Cost Structure

The Cost Structure for Mission Produce, Inc. centers on the costs associated with sourcing, growing, and distributing its fresh produce, with a clear financial distinction between owned and purchased inventory.

Cost of goods sold (COGS) for purchased and owned fruit is structured such that owned production carries higher contribution margins than purchased fruit. Mission Produce benefits from a stronger cost base as a larger share of sales comes from owned fruit rather than procured product, which is a key factor in fiscal 2025 performance expectations.

Capital Expenditures (CapEx) guidance for Fiscal Year 2025 is maintained in the range of $50M to $55M. For the first nine months of fiscal 2025 (ended July 31, 2025), Capital expenditures totaled $39.8 million, compared to $25.3 million for the same period last year. Capital expenditures for the six months ended April 30, 2025, were $28.0 million compared to $17.7 million last year.

Selling, General, and Administrative (SG&A) expenses show quarterly variation:

Period	SG&A Expense
Q2 Fiscal 2025 (ended April 30, 2025)	$21.5 million
Q3 Fiscal 2025 (ended July 31, 2025)	$24.1 million

The Q2 2025 SG&A increase of 15% (or $2.8 million) compared to the prior year was primarily due to higher employee-related costs and professional fees. The Q3 2025 SG&A increase of 19% (or $3.9 million) compared to the prior year was primarily due to higher employee-related costs, inclusive of incentive, performance-based stock compensation expense, and higher statutory profit sharing expense in the International Farming segment associated with performance.

Operating costs for global distribution and ripening infrastructure are managed through vertical integration, where the global cold-chain network is intended to lower freight expenses and preserve product quality across key markets. Enhancing productivity across packing and ripening facilities is a focus to manage these operational costs.

Farming and harvest costs in the International Farming segment result in significant working capital shifts, as the Company builds its growing crops inventory during the first half of the year for harvest in the second half. Higher inventory balances in the International Farming segment were noted as a driver for increased working capital requirements in the first nine months of fiscal 2025.

• Exportable owned volume within the 2024-25 crop in Peru is ahead of the previous year, estimated at 100-110 million pounds versus 43 million pounds in fiscal 2024.
• The International Farming segment generated an adjusted EBITDA of $1.5 million in Q2 2025, compared to negative $2.2 million the prior year.
• For Q3 2025, the International Farming segment drove gross profit increase due to significantly higher avocado production from increased yields at the farms.

Mission Produce, Inc. (AVO) - Canvas Business Model: Revenue Streams

You're looking at how Mission Produce, Inc. (AVO) converts its global sourcing and distribution network into actual dollars, which is the heart of its Revenue Streams block. Honestly, it all comes back to the avocado, but the diversification efforts are showing up in the numbers, too.

The Marketing & Distribution segment is the engine room for sales. For the fiscal second quarter of 2025, this segment recorded sales of $362.5 million. This segment's performance is highly sensitive to both volume and price per unit.

Sales of fresh Avocados are the primary revenue driver, as you'd expect. Looking at the third quarter of fiscal 2025, the volume of avocados sold hit 183.5 million pounds, marking a 10% increase year-over-year. However, the average price per pound softened to $1.74/lb, down 5% compared to the same period last year. This shows the balancing act Mission Produce, Inc. manages: moving more fruit even when per-unit pricing is under pressure from normalizing industry supply.

The diversification efforts are clearly contributing. Sales from the Blueberry segment reached $15.7 million in the second quarter of fiscal 2025, which was a 57% jump year-over-year. This segment, along with others, helps smooth out the inherent volatility in the avocado market.

For Mangos and other diversified produce, the growth is often bundled into the International Farming segment's performance, but Mission Produce, Inc. has established itself as the second-largest mango distributor in the United States. The International Farming segment itself is a growing source of revenue, reporting sales of $49.0 million in the third quarter of fiscal 2025, which represented a massive 79% increase from the prior year period, driven by higher yields in places like Peru.

To give you a clearer picture of the recent segment performance dynamics, here's a quick comparison of the two most recent reported quarters:

Metric	Q2 Fiscal 2025	Q3 Fiscal 2025
Total Revenue	$380.3 million	$357.7 million
Marketing & Distribution Segment Sales	$362.5 million	$344.1 million
International Farming Segment Sales	Not Explicitly Stated	$49.0 million
Blueberry Segment Revenue	$15.7 million	Not Explicitly Stated
Avocado Volume Sold	Flat / Down 1%	183.5 million pounds (+10% YoY)
Avocado Average Selling Price	$2.00/lb	$1.74/lb

The revenue streams are supported by a global distribution network that includes forward distribution centers across key markets in North America, China, Europe, and the UK, allowing Mission Produce, Inc. to offer value-added services. These services include:

• Ripening
• Bagging
• Custom packing
• Logistical management

The company's strategy relies on its vertically integrated model to ensure supply consistency, which is what customers pay for. For instance, in Q3 2025, the company had 48 million pounds of its Peruvian crop already sold by the end of the quarter, securing future revenue.

Finance: draft 13-week cash view by Friday.