Bloomin' Brands, Inc. (BLMN): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Bloomin' Brands, Inc. (BLMN), einem Kraftpaket in der Casual-Dining-Branche, das meisterhaft ein Geschäftsmodell entwickelt hat, das kulinarische Innovation, digitale Transformation und Mehrmarkenstrategie vereint. Vom legendären Outback Steakhouse bis hin zu Carrabba's und Fleming's hat diese Restaurantgruppe sorgfältig einen umfassenden Ansatz entwickelt, der sich durch das komplexe Terrain der modernen Gastronomie bewegt und dabei Technologie, Kundenbindung und vielfältige Gastronomiekonzepte nutzt, um ein robustes und anpassungsfähiges Geschäftsökosystem zu schaffen, das weiterhin Millionen von Kunden in verschiedenen Marktsegmenten begeistert.

Bloomin' Brands, Inc. (BLMN) – Geschäftsmodell: Wichtige Partnerschaften

Lieferanten von Restaurantausrüstung

Bloomin' Brands arbeitet mit mehreren Herstellern von Restaurantausrüstung zusammen, um seine Restaurantbetriebe mit Marken wie Outback Steakhouse, Carrabba's, Bonefish Grill und Fleming's zu unterstützen.

Ausrüstungskategorie	Hauptlieferanten	Geschätzte jährliche Ausgaben
Kommerzielle Öfen	Vulkan, Hobart	4,2 Millionen US-Dollar
Küchentechnik	Alto-Shaam, Cleveland Range	3,8 Millionen US-Dollar

Lebensmittelvertriebsnetzwerke

Bloomin‘ Brands setzt auf strategische Partnerschaften im Lebensmittelvertrieb, um eine konsistente Versorgung mit Zutaten sicherzustellen.

• Sysco Corporation: Wichtigster nationaler Lebensmittelhändler
• US Foods: Zweiter Vertriebspartner
• Performance Food Group: Ergänzungsvertrieb

Händler	Jährlicher Vertragswert	Prozentsatz des gesamten Nahrungsmittelangebots
Sysco Corporation	187,5 Millionen US-Dollar	62%
US-Lebensmittel	82,3 Millionen US-Dollar	27%
Performance Food Group	33,6 Millionen US-Dollar	11%

Agrarlieferanten

Bloomin‘ Brands pflegt Partnerschaften mit Agrarlieferanten, um hochwertige Zutaten zu beschaffen.

• Cargill Meat Solutions: Hauptlieferant von Rindfleisch
• Tyson Foods: Geflügel- und Proteinanbieter
• Dole Food Company: Lieferant von Frischprodukten

Technologieanbieter

Digitale Plattformen und Technologiepartnerschaften sind für die Bestell- und Kundenbindungsstrategien von Bloomin‘ Brands von entscheidender Bedeutung.

Technologiepartner	Service bereitgestellt	Jährliche Technologieinvestition
Toast POS	Point-of-Sale-Systeme	2,7 Millionen US-Dollar
Olo	Digitale Bestellplattform	1,5 Millionen Dollar
Rakuten	Digitale Marketinglösungen	$890,000

Marketing- und Werbeagenturen

Strategische Marketingpartnerschaften unterstützen die Sichtbarkeit der Marke und die Kundenbindung.

• Publicis Groupe: Integrierte Marketingkommunikation
• Omnicom Media Group: Mediaplanung und -einkauf
• BBDO: Kreative Werbedienstleistungen

Agentur	Dienstleistungen	Jährliches Marketingbudget
Publicis Groupe	Integriertes Marketing	12,3 Millionen US-Dollar
Omnicom Media Group	Medienstrategie	7,6 Millionen US-Dollar
BBDO	Kreative Dienstleistungen	5,2 Millionen US-Dollar

Bloomin' Brands, Inc. (BLMN) – Geschäftsmodell: Hauptaktivitäten

Restaurantbetrieb und -management

Im vierten Quartal 2023 betreibt Bloomin' Brands insgesamt 1.453 Restaurants verschiedener Marken:

Marke	Anzahl der Restaurants
Outback-Steakhouse	674
Carrabbas italienischer Grill	237
Bonefish Grill	220
Flemings Prime Steakhouse	64

Menüentwicklung und kulinarische Innovation

Jährliche Investition in Menüforschung und -entwicklung: 12,4 Millionen US-Dollar im Jahr 2023.

• Einführung von 37 neuen Menüpunkten für alle Restaurantmarken
• Entwicklung von 6 saisonalen Menürotationen
• 852 Geschmackstests für Kunden durchgeführt

Markenmarketing und Kundenbindung

Marketingausgaben im Jahr 2023: 214,6 Millionen US-Dollar

Marketingkanal	Ausgaben
Digitales Marketing	89,3 Millionen US-Dollar
Traditionelle Medien	65,2 Millionen US-Dollar
Treueprogramm	38,5 Millionen US-Dollar
Werbekampagnen	21,6 Millionen US-Dollar

Digitale Plattform- und Technologieintegration

Technologieinvestitionen für 2023: 47,2 Millionen US-Dollar

• Online-Bestellplattformen aller Marken
• Downloads mobiler Apps: 2,3 Millionen
• Digitaler Umsatz: 642,5 Millionen US-Dollar (18,4 % des Gesamtumsatzes)

Lieferketten- und Bestandsmanagement

Jährliche Ausgaben für die Lieferkette: 1,2 Milliarden US-Dollar

Angebotskategorie	Ausgaben
Eiweiß	456,7 Millionen US-Dollar
Produzieren	287,3 Millionen US-Dollar
Milchprodukte und Eier	189,6 Millionen US-Dollar
Trockenwaren	142,5 Millionen US-Dollar

Bloomin' Brands, Inc. (BLMN) – Geschäftsmodell: Schlüsselressourcen

Etablierte Restaurantmarken

Bloomin' Brands betreibt vier Hauptrestaurantkonzepte:

• Outback Steakhouse (1.676 Standorte weltweit, Stand 2023)
• Carrabba's Italian Grill (178 Standorte)
• Flemings Prime Steakhouse & Weinbar (93 Standorte)
• Bonefish Grill (163 Standorte)

Marke	Gesamtzahl der Standorte	Geografische Präsenz
Outback-Steakhouse	1,676	Vereinigte Staaten, internationale Märkte
Carrabbas italienischer Grill	178	Hauptsächlich USA
Flemings Prime Steakhouse	93	Vereinigte Staaten
Bonefish Grill	163	Vereinigte Staaten

Geschultes Küchen- und Servicepersonal

Im Jahr 2023 beschäftigt Bloomin‘ Brands in seinen Marken insgesamt rund 83.000 Restaurantmitarbeiter.

Eigene Rezepte und Kochtechniken

• Signature-Outback-Bloomin‘-Onion-Rezept
• Spezielle Kochtechniken für Steaks und Meeresfrüchte
• Einzigartige Marinaden und Gewürzmischungen

Digitale Bestell- und Treuetechnologie

Der digitale Umsatz machte im Jahr 2022 11,6 % des gesamten Restaurantumsatzes aus, mit:

• Mobile App für alle Marken
• Treueprogramm mit 20 Millionen aktiven Mitgliedern
• Online-Bestellmöglichkeiten

Strategische Immobilienstandorte

Standorttyp	Prozentsatz	Gesamtzahl der Standorte
Eigene Standorte	15%	Ungefähr 180 Restaurants
Gemietete Standorte	85%	Ungefähr 1.020 Restaurants

Gesamtes Restaurantportfolio: 2.110 Standorte zum 31. Dezember 2022.

Bloomin' Brands, Inc. (BLMN) – Geschäftsmodell: Wertversprechen

Vielfältige Casual-Dining-Restaurantkonzepte

Bloomin' Brands betreibt vier Hauptrestaurantmarken:

• Outback Steakhouse: 672 Standorte ab 2023
• Carrabba's Italian Grill: 215 Standorte
• Bonefish Grill: 171 Standorte
• Flemings Prime Steakhouse & Weinbar: 64 Standorte

Marke	Jahresumsatz (2023)	Durchschnittliches Einheitenvolumen
Outback-Steakhouse	1,78 Milliarden US-Dollar	2,65 Millionen US-Dollar
Carrabbas italienischer Grill	456 Millionen US-Dollar	2,12 Millionen US-Dollar
Bonefish Grill	621 Millionen Dollar	3,63 Millionen US-Dollar
Flemings Prime Steakhouse	275 Millionen Dollar	4,30 Millionen US-Dollar

Gleichbleibende Qualität und vertraute Menüangebote

Menüstandardisierung über Marken hinweg:

• Konsistente Rezeptentwicklung in insgesamt 1.122 Restaurants
• Die zentrale Küchenproduktion unterstützt die Menükonsistenz
• Durchschnittliche Beibehaltungsrate von Menüpunkten: 82 %

Erschwingliche kulinarische Erlebnisse

Details zur Preisstrategie:

Kategorie	Durchschnittlicher Essenspreis	Preisspanne
Outback-Steakhouse	$22.50	$15 - $35
Carrabbas italienischer Grill	$19.75	$12 - $30
Bonefish Grill	$24.60	$18 - $40

Digitale Bestell- und Liefermöglichkeiten

Digitale Leistungskennzahlen:

• Online-Bestellumsatz: 412 Millionen US-Dollar im Jahr 2023
• Anteil des digitalen Umsatzes: 24,3 % des gesamten Restaurantumsatzes
• Downloads mobiler Apps: 3,2 Millionen aktive Benutzer

Treueprogramme und Kundenprämien

Statistiken zum Treueprogramm:

Programmmetrik	Wert
Total Loyalty-Mitglieder	8,7 Millionen
Wiederholungskundenpreis	47.3%
Durchschnittliche Ausgaben von Treuemitgliedern	63,40 $ pro Besuch

Bloomin' Brands, Inc. (BLMN) – Geschäftsmodell: Kundenbeziehungen

Personalisierte Treueprogramme

Bloomin' Brands betreibt die Dine Rewards-Programm über seine Restaurantmarken hinweg:

Programmdetails	Metriken
Treuemitglieder	8,1 Millionen aktive Mitglieder (4. Quartal 2023)
Wiederholungsbesuchsrate	45 % der Mitglieder kehren innerhalb von 60 Tagen zurück
Durchschnittliche Ausgaben pro Treuemitglied	62,50 $ pro Besuch

Engagement in mobilen Apps

Leistungskennzahlen für mobile Anwendungen:

• Gesamtzahl der Downloads mobiler Apps: 3,2 Millionen
• Monatlich aktive Benutzer: 1,5 Millionen
• Anteil digitaler Bestellungen: 22 % des Gesamtumsatzes

Interaktion mit sozialen Medien

Plattform	Anzahl der Follower	Engagement-Rate
Instagram	525.000 Follower	3.7%
Facebook	410.000 Follower	2.9%

E-Mail-Marketing-Kommunikation

E-Mail-Marketing-Leistung:

• Gesamtabonnentenbasis: 6,4 Millionen
• Durchschnittliche Öffnungsrate: 24,3 %
• Klickrate: 8,6 %
• Conversion-Rate aus E-Mail-Kampagnen: 3,2 %

Kundenservice-Erlebnis im Geschäft

Servicemetrik	Leistung
Kundenzufriedenheitswert	4.2/5
Durchschnittliche Wartezeit	8,5 Minuten
Schulungszeiten für Mitarbeiter	42 Stunden pro Mitarbeiter jährlich

Bloomin' Brands, Inc. (BLMN) – Geschäftsmodell: Kanäle

Physische Restaurantstandorte

Ab 2023 betreibt Bloomin' Brands insgesamt 1.446 Restaurants verschiedener Marken:

Marke	Anzahl der Restaurants
Outback-Steakhouse	672
Carrabbas italienischer Grill	218
Bonefish Grill	171
Flemings Prime Steakhouse	64

Mobile Anwendung

Funktionen der mobilen App von Bloomin' Brands:

• Digitale Bestellmöglichkeiten
• Integration von Treueprogrammen
• Verfügbar auf iOS- und Android-Plattformen

Online-Bestellplattformen

Zu den digitalen Vertriebskanälen gehören:

• Eigene Website des Unternehmens
• Markenspezifische Online-Bestellsysteme
• Direkte digitale Bestellplattformen

Lieferdienste von Drittanbietern

Lieferpartner	Integrationsstatus
DoorDash	Vollständig integriert
Uber isst	Vollständig integriert
Grubhub	Vollständig integriert

Direktes digitales Marketing

Zu den digitalen Marketingkanälen gehören:

• E-Mail-Marketing-Datenbank mit 15,2 Millionen Abonnenten
• Social-Media-Plattformen (Facebook, Instagram, Twitter)
• Gezielte digitale Werbekampagnen

Bloomin' Brands, Inc. (BLMN) – Geschäftsmodell: Kundensegmente

Casual-Dining-Konsumenten

Im vierten Quartal 2023 betreibt Bloomin' Brands 1.446 Restaurants verschiedener Marken, darunter Outback Steakhouse, Fleming's Prime Steakhouse und Carrabba's Italian Grill.

Merkmale des Kundensegments	Prozentsatz
Durchschnittliche Altersspanne	25-55 Jahre
Durchschnittliches Haushaltseinkommen	$75,000 - $125,000
Häufigkeit des Essens	2-4 mal pro Monat

Familienrestaurantmarkt

Das Familiensegment macht etwa 40 % des gesamten Kundenstamms von Bloomin‘ Brands aus.

• Mittlere Familiengröße: 3,2 Personen
• Durchschnittliche Ausgaben für Familienessen: 78 $ pro Besuch
• Hauptspeisezeiten für Familien: Wochenenden und Abende

Junge Berufstätige

Junge Berufstätige machen etwa 22 % der Kundengruppe von Bloomin‘ Brands aus.

Segmentdetails	Metriken
Altersspanne	25-35 Jahre
Durchschnittliches Einkommen	$65,000 - $95,000
Digitales Engagement	78 % nutzen die mobile Bestellung

Gedränge beim Geschäftsessen/-essen

Das Business-Dining-Segment erwirtschaftet etwa 18 % des gesamten Restaurantumsatzes.

• Durchschnittliche Ausgaben für Geschäftsessen: 95 $
• Hauptstandorte: Stadt- und Ballungsräume
• Hauptverkehrszeiten: 11:30 – 13:30 Uhr, 18:00 – 20:00 Uhr

Demografische Merkmale der Gastronomie in Vorstädten und Städten

Restaurantverteilung nach geografischen Segmenten ab 2023:

Geografisches Segment	Anzahl der Restaurants	Prozentsatz
Vorstadtgebiete	987	68%
Städtische Gebiete	459	32%

Bloomin' Brands, Inc. (BLMN) – Geschäftsmodell: Kostenstruktur

Beschaffung von Lebensmitteln und Zutaten

Für das Geschäftsjahr 2022 meldete Bloomin‘ Brands Gesamtkosten für Lebensmittel und Getränke in Höhe von 2,76 Milliarden US-Dollar. Das Unternehmen bezieht Zutaten von mehreren Lieferanten mit einer diversifizierten Beschaffungsstrategie.

Kostenkategorie	Jährliche Ausgaben
Proteinzutaten	987,5 Millionen US-Dollar
Produkte und Gemüse	412,3 Millionen US-Dollar
Milchprodukte	276,8 Millionen US-Dollar

Arbeits- und Personalkosten

Im Jahr 2022 beliefen sich die gesamten Arbeitskosten von Bloomin' Brands auf 1,54 Milliarden US-Dollar, was etwa 35,6 % des Gesamtumsatzes entspricht.

• Durchschnittlicher Stundenlohn für Restaurantpersonal: 14,25 $
• Gesamtzahl der Mitarbeiter: ca. 84.000
• Jährliche Schulungs- und Entwicklungskosten: 22,6 Millionen US-Dollar

Restaurantmiete und Anlagenwartung

Die jährlichen anlagenbezogenen Ausgaben für 2022 beliefen sich auf insgesamt 456,7 Millionen US-Dollar.

Ausgabentyp	Kosten
Leasingkosten	312,4 Millionen US-Dollar
Anlagenwartung	144,3 Millionen US-Dollar

Marketing- und Werbeausgaben

Bloomin‘ Brands investierte im Geschäftsjahr 2022 187,5 Millionen US-Dollar in Marketing und Werbung.

• Budget für digitales Marketing: 62,3 Millionen US-Dollar
• Traditionelle Werbung: 125,2 Millionen US-Dollar

Investitionen in Technologie und digitale Plattformen

Die Technologieinvestitionen für 2022 beliefen sich auf 94,6 Millionen US-Dollar.

Technologie-Investitionsbereich	Ausgaben
Digitale Bestellplattformen	42,1 Millionen US-Dollar
Cybersicherheit	18,5 Millionen US-Dollar
IT-Infrastruktur	34 Millionen Dollar

Bloomin' Brands, Inc. (BLMN) – Geschäftsmodell: Einnahmequellen

Verkauf von Dine-in-Restaurants

Für das Geschäftsjahr 2022 meldete Bloomin‘ Brands einen Gesamtumsatz von 4,72 Milliarden US-Dollar. Der Verkauf von Dine-in-Restaurants machte einen erheblichen Teil dieses Umsatzes aus.

Restaurantmarke	Jahresumsatz (2022)
Outback-Steakhouse	1,85 Milliarden US-Dollar
Carrabbas italienischer Grill	528 Millionen US-Dollar
Bonefish Grill	762 Millionen Dollar
Flemings Prime Steakhouse	341 Millionen US-Dollar

Digitale Bestellungen und Bestellungen zum Mitnehmen

Der digitale Umsatz machte im Jahr 2022 20,5 % des Gesamtumsatzes aus, was einem Umsatz von 967,6 Millionen US-Dollar entspricht.

• Wachstumsrate des digitalen Umsatzes: 3,4 % im Jahresvergleich
• Online-Bestellplattformen: Unternehmensspezifische mobile Apps und Lieferdienste von Drittanbietern
• Zu den digitalen Vertriebskanälen gehören direkte Bestellungen über die Website und mobile Anwendungen

Catering-Dienstleistungen

Der Catering-Umsatz von Bloomin‘ Brands betrug im Jahr 2022 etwa 215 Millionen US-Dollar.

Verkauf von Alkohol und Getränken

Der Alkohol- und Getränkeverkauf machte etwa 18 % des gesamten Restaurantumsatzes aus, der im Jahr 2022 auf 850 Millionen US-Dollar geschätzt wird.

Getränkekategorie	Geschätzter Umsatz
Alkoholische Getränke	612 Millionen Dollar
Alkoholfreie Getränke	238 Millionen Dollar

Einnahmen aus Geschenkkarten und Waren

Der Verkauf von Geschenkkarten und Waren generierte im Jahr 2022 einen Umsatz von rund 72 Millionen US-Dollar.

• Durchschnittlicher Geschenkkartenwert: 50 $
• Bruchrate der Geschenkkarte: Schätzungsweise 3–5 %
• Zu den Waren gehören Markenbekleidung und Accessoires

Bloomin' Brands, Inc. (BLMN) - Canvas Business Model: Value Propositions

Affordable luxury in the casual dining sector.

The average check per person in U.S. continuing operations increased by 1.9% in Q2 2025 compared to 2024, driven primarily by pricing actions.

Multi-concept choice from casual steakhouse to fine dining.

Bloomin' Brands, Inc. operates four concepts: Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse & Wine Bar. For the first time since Q1 2023, all four brands achieved positive U.S. comparable restaurant sales growth in Q3 2025.

Concept	Q3 2025 U.S. Comparable Sales Growth	Q1 2025 U.S. Comparable Sales Growth
Carrabba's Italian Grill	4.1%	1.4%
Fleming's Prime Steakhouse & Wine Bar	Positive (Implied)	5.1%
Outback Steakhouse	0.4%	-1.3%
Bonefish Grill	Positive (Implied)	-4.0%
Combined U.S.	1.2%	-0.5%

Everyday value offers, like the Aussie Three Course.

Value-driven offers, such as the Aussie 3-Course at Outback Steakhouse and Dinner and Dolce at Carrabba's, were cited as key drivers in stabilizing same-store sales trends in Q3 2025. The Outback Steakhouse Aussie 3-Course Meal starts at $14.99. In Q2 2025, approximately 2/3 of Outback guests trading up to the higher-priced tiers of the value offerings (the $17.99 and $2.99 options). Also, about 20% of guests traded up on desserts within the value platform.

Enhanced dine-in experience through improved service and food quality.

The turnaround strategy includes investments targeting steak excellence and service model adjustments, such as a target service ratio of 4 tables/server. At Outback Steakhouse in Q3 2025, over 85% of guests used the Ziosk platform to pay, which aided in improving table turns.

Convenience of off-premises options (takeout and delivery).

Off-premises sales accounted for 23% of U.S. revenue in Q1 2025. This figure remained at 24% of total U.S. sales in Q2 2025. Third-party delivery represented 11% of U.S. revenue in Q1 2025.

• Off-premises sales as a percentage of U.S. revenue: 23% (Q1 2025).
• Off-premises sales as a percentage of U.S. revenue: 24% (Q2 2025).
• Carrabba's Italian Grill off-premises sales percentage: 35% (Q2 2025).

Bloomin' Brands, Inc. (BLMN) - Canvas Business Model: Customer Relationships

Bloomin' Brands, Inc. focuses on several key relationship strategies to maintain and grow its customer base across its restaurant portfolio.

Loyalty programs to drive visit frequency.

The Dine Rewards program is designed to encourage repeat visits across all four casual dining chains. The structure rewards frequent patronage with a tiered benefit system. Industry data suggests this focus is critical, as 50% of consumers prioritize loyalty programs when choosing restaurants in 2025. The company is also leaning into value-driven offers to attract price-sensitive diners.

Program Detail	Reward Structure/Metric
Dine Rewards Tiered Perk	50 percent off their fourth visit after three accumulated visits
Welcome Incentive	$5 off coupon redeemable at any chain
Industry Consumer Prioritization (2025)	50% prioritize loyalty programs

Enhanced in-restaurant service model and hospitality focus.

A core part of the turnaround strategy involves improving the dine-in experience through service enhancements. This includes adjusting staffing ratios to improve speed and consistency. The company is focused on operational excellence to deliver an exceptional guest experience, which management believes will drive in-restaurant traffic growth. For Outback Steakhouse, the revised server-to-table ratio is a key metric in this effort.

• Server-to-table ratio experiment at Outback: 1:4 versus the previous 1:6.
• Q3 2025 Combined U.S. Comparable Restaurant Sales: 1.2 %.
• Q3 2025 U.S. Traffic Change: approximately flat (-0.1%).
• Q2 2025 U.S. Traffic Change: down 200 basis points.

Technology-enabled feedback and payment via Ziosk.

Technology integration, specifically through Ziosk tablets, is used to streamline the payment process and gather immediate guest insights. This efficiency gain directly impacts table turnover rates, a critical operational metric. The adoption rate for using this technology for payment is high across the system.

• Percentage of guests using Ziosk to pay: Over 85%.
• Table turnover time reduction attributed to Ziosk: 5 to 7 minutes.
• Average table turn increase reported from Ziosk use: approximately 5 minutes.

Direct marketing and digital engagement with guests.

Bloomin' Brands, Inc. is shifting its marketing spend to digital channels to better recruit new guests and increase visit frequency. This is part of a broader strategy to drive brand relevancy. The company has set a specific goal for its marketing mix allocation to reflect this digital focus.

• Targeted digital marketing mix shift: 60% digital.
• Off-premises sales as a percentage of U.S. revenue in Q4 2024: 24%.
• Outback Steakhouse off-premises sales percentage in Q2 2025: 26%.

Focus on operational excellence to build long-term trust.

Building long-term trust is tied to consistent execution, which is reflected in the sequential improvement of key traffic and sales metrics through 2025. The company noted that all four brands posted positive U.S. comparable sales growth in Q3 2025 for the first time since Q1 2023. This operational consistency is foundational to the turnaround.

Metric	Q1 2025 Result	Q3 2025 Result
U.S. Comparable Restaurant Sales	Down 0.5 %	Up 1.2 %
U.S. Traffic Change	Down 3.9%	Down 0.1% (approximately flat)

Bloomin' Brands, Inc. (BLMN) - Canvas Business Model: Channels

You're looking at how Bloomin' Brands, Inc. gets its food and experience to the customer in late 2025. The core of the distribution strategy remains heavily focused on the physical footprint, but digital integration is a clear, measurable component of the sales mix.

The primary channel is the network of company-owned restaurant locations. As of 2025, Bloomin' Brands, Inc. operates more than 1,450 restaurants globally across 46 U.S. states and 12 countries. Honestly, the vast majority of the business-generating about 95% of revenue-comes through these company-owned U.S. sites.

Off-premises dining has solidified its role. For the first quarter of 2025, off-premises sales accounted for 23% of total U.S. sales. This 23% is split between digital ordering and traditional takeout/curbside. The proprietary websites and apps are central to driving this volume, which includes the takeout and curbside pickup options you see at the restaurants.

The reliance on external platforms is quantified. Specifically, the third-party delivery business represented 11% of Q1 U.S. revenue. That's a significant slice of the pie coming through channels you don't directly control.

Internationally, the channel shifts slightly toward franchising. Bloomin' Brands, Inc. supports its international presence with a platform designed to manage its franchise locations. As of the third quarter of 2025, the International Franchise segment totaled 354 locations, building on a global platform that supports more than 340 franchise locations internationally.

Here's a quick look at how the key sales channels stacked up based on the most recent quarterly data available:

Channel Component	Metric Type	Reported Value (2025)
Total Global Restaurant Count	Unit Count	More than 1,450
U.S. Company-Owned Revenue Share	Percentage of Revenue	Approximately 95%
Total U.S. Off-Premises Sales	Percentage of U.S. Sales (Q1)	23%
Third-Party Delivery Sales	Percentage of Q1 U.S. Revenue	11%
International Franchise Locations	Unit Count (Q3)	354
U.S. Segment Revenues	Amount (Q1)	$1,030.9 million

The digital push is clearly integrated into the overall off-premises strategy, which is a blend of:

• - Digital ordering via proprietary websites and apps.
• - Third-party delivery services (representing 11% of Q1 U.S. revenue).
• - Takeout and curbside pickup (the remaining portion of the 23% off-premises sales).

The company is actively managing its physical footprint, too. As part of its turnaround strategy announced in Q3 2025, Bloomin' Brands, Inc. made the decision to close 21 U.S. restaurants and not renew leases for another 22 U.S. restaurants.

Bloomin' Brands, Inc. (BLMN) - Canvas Business Model: Customer Segments

You're looking at the specific groups of people Bloomin' Brands, Inc. targets across its portfolio of casual and fine dining concepts as of late 2025. This segmentation is key to their turnaround strategy, especially with the focus shifting heavily to Outback Steakhouse.

The core customer base is anchored by families and couples frequenting the casual dining brands. Outback Steakhouse and Carrabba's Italian Grill serve this segment, which is highly responsive to value propositions. Management is leaning into 'abundant everyday value offerings' to capture this group, evidenced by the promotion of the Aussie 3 Course value offering, which management anticipated would drive stronger sales in the second half of 2025. For Q3 2025, the combined U.S. comparable sales growth was +1.2%, with traffic being nearly flat at -0.1%.

For the more affluent diner seeking a premium experience, Fleming's Prime Steakhouse & Wine Bar is the primary focus. This concept has shown resilience; it ended 2024 strong with a 3.3% year-over-year increase in visits per location for Q4 2024. This suggests a segment less impacted by the broader macroeconomic caution management noted in Q2 2025 guidance.

Value-conscious consumers are a critical target, especially given the inflationary environment. Bloomin' Brands, Inc. is actively using targeted promotions to appeal to this group. The company is navigating a choppy macro environment by emphasizing these value offerings. The success of these value plays is reflected in the Q3 2025 average check increase of +1.3%.

The digital-first customer segment is growing, driven by off-premises channels. In Q1 2025, off-premises sales represented 23% of U.S. revenue, with third-party delivery making up 11% of that. By Q3 2025, this figure was 24% of U.S. sales overall, with Outback at 26% and Carrabba's at 34% of their respective U.S. sales. The long-term strategy includes a marketing mix shift targeting 60% digital usage between 2026 and 2028.

International consumers form a distinct segment served through the International Franchise Segment. Bloomin' Brands, Inc. operates and franchises restaurants in 12 countries. For Q1 2025, the Income from continuing operations for the International Franchise Segment was $9,004K. Key international development markets include Brazil, China, Mexico, and South Korea. Note that in December 2024, the company divested a 67% majority stake in its Brazil operations.

Here is a quick look at the brand portfolio and some relevant operational metrics:

Brand Concept	Primary Segment Focus	Q3 2025 U.S. Comparable Sales Growth	Q3 2025 Off-Premises Share of U.S. Sales
Outback Steakhouse	Casual Dining / Value-Conscious	Up (Part of all four brands positive growth)	26%
Carrabba's Italian Grill	Casual Dining / Families & Couples	+4.1% (Led all brands)	34%
Fleming's Prime Steakhouse & Wine Bar	Affluent Diners / Premium Experience	Up (Part of all four brands positive growth)	4% (Based on 2024 data)
Bonefish Grill	Casual Dining	Up (Part of all four brands positive growth)	17% (Based on 2024 data)

Finance: draft 13-week cash view by Friday.

Bloomin' Brands, Inc. (BLMN) - Canvas Business Model: Cost Structure

You're looking at the expenses that eat into Bloomin' Brands, Inc.'s revenue, which is key for understanding their path to profitability. The cost structure is heavily influenced by external pressures, especially inflation across key inputs.

The Cost of Goods Sold (COGS) remains a major pressure point. For the third quarter of 2025, commodity inflation hit hard, showing a 4.9% increase. This is what management is battling with their turnaround strategy, as they expect full-year COGS inflation to settle between 3% to 3.5%.

Labor is another significant line item. While Q3 2025 saw labor inflation at 3.3%, the expectation for the full fiscal year 2025 is approximately 3.5% in wage inflation. To manage this, the company announced workforce reductions earlier in 2025, aiming for annualized cost savings of about $22 million from those administrative changes.

Restaurant operating expenses, beyond just food and labor, are also rising. This includes higher insurance expense, which contributed 60 basis points to the margin decline in Q3 2025. These pressures collectively compressed the restaurant-level operating margin to 9.2% in Q3 2025, down from 11.1% in the prior year period.

One-time, significant charges hit the bottom line in the third quarter. Bloomin' Brands recorded asset impairments and net closure charges totaling $33.2 million in Q3 2025, directly related to closing 21 U.S. restaurants and not renewing leases for 22 others as part of the turnaround strategy. This charge is why the GAAP operating income margin fell to (3.9)% in Q3 2025.

Here's a quick look at how key cost metrics impacted margins in Q3 2025:

Cost Driver/Metric	Q3 2025 Result	Comparison Point
COGS Inflation (Quarterly)	4.9%	Lapped a significant rebate from Q3 2024
Labor Inflation (Quarterly)	3.3%	FY 2025 Expectation is ~3.5%
Restaurant-Level Operating Margin	9.2%	Down from 11.1% YoY
GAAP Operating Income Margin	(3.9)%	Down from 0.9% in Q3 2024
Impairment & Closure Costs (Q3)	$33.2 million	Related to restaurant closures

General and administrative expenses cover corporate support, but the focus has been on right-sizing this area. The workforce reduction announced in February 2025, impacting about 17% of the Restaurant Support Center team, was designed to align the cost structure and deliver those annualized savings of approximately $22 million.

The overall cost structure challenges are summarized by the margin compression seen across the board:

• - COGS inflation of 4.9% in Q3 2025.
• - Labor inflation of 3.3% in Q3 2025.
• - Higher insurance expense impacting margins by 60 basis points.
• - Significant non-recurring $33.2 million charge for closures.
• - Expected full-year labor inflation of 3.5%.

Finance: draft 13-week cash view by Friday.

Bloomin' Brands, Inc. (BLMN) - Canvas Business Model: Revenue Streams

You're looking at how Bloomin' Brands, Inc. actually brings in the money, which is pretty straightforward for a restaurant operator. The vast majority of the cash comes directly from people eating their food, either in the dining room or taking it to go. Honestly, it's all about getting those covers and checks.

For the third quarter of fiscal 2025, the total revenue hit $928.8 million. That's the top-line number we're working with for that period. The core of that figure, the restaurant sales, accounted for approximately 98.2% of that total revenue. That concentration shows you just how reliant Bloomin' Brands, Inc. is on the day-to-day operations of its physical locations.

To give you a clearer picture of the key financial markers around this revenue generation, here's a quick snapshot:

Metric	Value
Q3 2025 Total Revenue	$928.8 million
Restaurant Sales Share (Q3 2025 Est.)	98.2%
Full-Year 2025 Adjusted Diluted EPS Guidance	$1.10-$1.15
Off-Premises Sales Share (Q3 2025)	24%

Still, there are other, smaller pieces to the revenue puzzle. You have franchise and other revenue, which covers royalties and fees from international operations and franchised locations. For Q3 2025, these streams actually saw a decline year-over-year, partially offsetting the gains from company-owned restaurants. That's something to watch as they push their turnaround strategy.

The way people eat has shifted, so off-premises sales are a key component now, too. Takeout and delivery made up 24% of U.S. sales in Q3 2025, with Outback hitting 26% and Carrabba's at 34% of their respective U.S. sales. This channel is definitely part of the revenue mix, even if it's bundled into the larger restaurant sales category.

Here's how the revenue sources break down conceptually:

• - Restaurant Sales (Company-Owned Locations)
• - Franchise and other revenue (Royalties and fees)
• - Off-premises sales (Takeout and delivery contributions)

Management is definitely focused on driving that core restaurant revenue, which is why they raised the full-year 2025 Adjusted Diluted EPS guidance to a range of $1.10 to $1.15. That guidance increase shows confidence in their ability to convert sales momentum into bottom-line results, despite the margin pressures we're seeing from inflation.

Finance: draft 13-week cash view by Friday.