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Beazer Homes USA, Inc. (BZH): Business Model Canvas |
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Beazer Homes USA, Inc. (BZH) Bundle
Tauchen Sie ein in die strategische Blaupause von Beazer Homes USA, Inc., einem dynamischen Hausbauunternehmen, das Wohnimmobilien durch innovatives Design, kundenorientierte Ansätze und ein umfassendes Geschäftsmodell transformiert. Von energieeffizienten Häusern bis hin zu personalisierten Kauferlebnissen enthüllt Beazers Business Model Canvas eine ausgefeilte Strategie, die auf die sich verändernden Bedürfnisse moderner Hauskäufer in Vorstädten und Großstädten eingeht. Entdecken Sie die komplizierten Mechanismen, die den Erfolg dieses Unternehmens vorantreiben, und erkunden Sie, wie es wichtige Partnerschaften, Spitzentechnologien und strategische Wertversprechen nutzt, um den Wohnungsmarkt neu zu definieren.
Beazer Homes USA, Inc. (BZH) – Geschäftsmodell: Wichtige Partnerschaften
Grundstücksentwickler und Immobilienerwerbsfirmen
Ab 2024 arbeitet Beazer Homes mit mehreren Landentwicklungspartnern in seinen Betriebsregionen zusammen. Die Landerwerbsstrategie des Unternehmens konzentriert sich auf strategische Märkte in:
- Arizona
- Kalifornien
- Delaware
- Florida
- Georgia
- Maryland
- Nevada
- North Carolina
- Pennsylvania
- South Carolina
- Tennessee
- Texas
- Virginia
| Landerwerbsmetrik | Wert |
|---|---|
| Gesamtzahl der kontrollierten Grundstücke (4. Quartal 2023) | 24.600 Lose |
| Durchschnittliche Landerwerbskosten pro Grundstück | $85,000 - $125,000 |
| Jährliches Landinvestitionsbudget | 175 bis 225 Millionen US-Dollar |
Baustofflieferanten
Primäre Baustoffpartner:
- Builders FirstSource
- 84 Bauholz
- Materialmarketing-Allianz
- US LBM Holdings
| Materialkategorie | Jährlicher Beschaffungswert |
|---|---|
| Bauholz | 98 Millionen Dollar |
| Beton | 45 Millionen Dollar |
| Dachmaterialien | 32 Millionen Dollar |
Kommunalverwaltung und Raumordnungsbehörden
Beazer Homes unterhält in seinen operativen Märkten aktive Partnerschaften mit Kommunalbehörden und konzentriert sich dabei auf Compliance und Entwicklungsgenehmigungen.
| Regulatorische Interaktionsmetrik | Wert |
|---|---|
| Aktive Entwicklungsgenehmigungen (2024) | 187 Genehmigungen |
| Durchschnittliche Bearbeitungszeit für Genehmigungen | 4-6 Monate |
Hypothekengeber und Finanzinstitute
Primäre Finanzpartner:
- Wells Fargo-Hypothek
- Bank of America
- Kredite beschleunigen
- PennyMac Finanzdienstleistungen
| Hypothekenfinanzierungskennzahl | Wert |
|---|---|
| Gesamtzahl der Hypothekenvergaben (2023) | 1,2 Milliarden US-Dollar |
| Durchschnittlicher Hypothekenwert pro Haus | $425,000 |
Immobilienmakler und -makler
Wichtige Maklerpartnerschaften:
- Keller Williams Realty
- RE/MAX
- Jahrhundert 21
- Coldwell-Banker
| Vertriebskanalmetrik | Wert |
|---|---|
| Über Makler verkaufte Häuser (2023) | 62% |
| Durchschnittlich gezahlte Provision | 2.5% - 3% |
Beazer Homes USA, Inc. (BZH) – Geschäftsmodell: Hauptaktivitäten
Wohndesign und Architekturplanung
Ab 2023 behält Beazer Homes bei 26 aktive Communities in 13 Bundesstaaten. Das Unternehmen bietet 6-8 einzigartige Grundrisse pro Community, mit Anpassungsoptionen.
| Designmetrik | Daten für 2023 |
|---|---|
| Durchschnittliche Quadratmeterzahl zu Hause | 2.200–2.500 m² |
| Designvariationen pro Community | 6-8 Grundrisse |
| Designinvestition | 1,2 Millionen US-Dollar pro Jahr |
Landerwerb und Standortentwicklung
Beazer investierte 342,7 Millionen US-Dollar für Land und Landentwicklung im Geschäftsjahr 2023.
- Gesamtgrundstücksbestand: 22.500 Grundstücke
- Durchschnittliche Landerwerbskosten: 75.000 USD pro Grundstück
- Geografischer Schwerpunkt: Südosten und Westen der Vereinigten Staaten
Bau- und Wohnungsbau
Im Jahr 2023 wurde Beazer fertiggestellt 4.282 Wohnungen mit einem durchschnittlichen Verkaufspreis von $461,000.
| Konstruktionsmetrik | Leistung 2023 |
|---|---|
| Gesamtzahl der fertiggestellten Häuser | 4,282 |
| Durchschnittliche Bauzeit | 6-8 Monate |
| Baukosten pro Haus | $325,000 |
Verkauf und Vermarktung von Wohnimmobilien
Die Marketingausgaben im Jahr 2023 betrugen 47,3 Millionen US-Dollar, was 2,1 % des Gesamtumsatzes entspricht.
- Budget für digitales Marketing: 18,5 Millionen US-Dollar
- Vertriebszentren: 26 aktive Standorte
- Durchschnittliche Marketingkosten pro Haus: 11.000 $
Kundendienst und Post-Sale-Support
Beazer weist zu 3.200 $ pro Haus für Garantie und Support nach dem Verkauf.
| Kundendienstmetrik | Daten für 2023 |
|---|---|
| Garantiezeitraum | 10 Jahre Garantie auf die Struktur |
| Jährliches Kundendienstbudget | 13,7 Millionen US-Dollar |
| Bewertung der Kundenzufriedenheit | 4.2/5 |
Beazer Homes USA, Inc. (BZH) – Geschäftsmodell: Schlüsselressourcen
Qualifizierte Bauarbeiter
Im vierten Quartal 2023 beschäftigte Beazer Homes in seinen gesamten Betrieben 2.047 Vollzeitmitarbeiter. Aufteilung der Belegschaft:
| Mitarbeiterkategorie | Anzahl der Mitarbeiter |
|---|---|
| Bauarbeiter | 1,123 |
| Management | 324 |
| Vertrieb und Marketing | 276 |
| Verwaltungspersonal | 324 |
Eigene Landbank und Entwicklungsstandorte
Grundstücksbestand zum 31.12.2023:
| Standort | Gesamtfläche | Geschätzte entwickelbare Einheiten |
|---|---|---|
| Südliche Vereinigten Staaten | 4,672 | 12,384 |
| Westen der Vereinigten Staaten | 3,214 | 8,765 |
| Südosten der Vereinigten Staaten | 2,987 | 7,456 |
Starker Markenruf im Wohnungsbau
Kennzahlen zur Markenleistung:
- Kundenzufriedenheitsbewertung: 4,2/5
- Net Promoter Score: 62
- Marktpräsenz in 16 Staaten
Fortschrittliche Bautechnologien
Technologieinvestitionen im Jahr 2023:
| Technologiebereich | Investition ($) |
|---|---|
| Digitale Designtools | 3,2 Millionen |
| Baumanagementsoftware | 2,7 Millionen |
| Energieeffizienzsysteme | 4,1 Millionen |
Finanzkapital und Investitionsressourcen
Finanzielle Ausstattung ab Q4 2023:
| Finanzkennzahl | Betrag ($) |
|---|---|
| Gesamte Zahlungsmittel und Zahlungsmitteläquivalente | 378,4 Millionen |
| Verfügbare Kreditfazilitäten | 425,6 Millionen |
| Gesamteigenkapital | 812,3 Millionen |
Beazer Homes USA, Inc. (BZH) – Geschäftsmodell: Wertversprechen
Energieeffiziente und nachhaltige Wohndesigns
Ab 2024 bietet Beazer Homes an WELLTM Zertifizierte Häuser mit Energieeffizienzmerkmalen:
| Energieeffizienzmetrik | Leistungsstandard |
|---|---|
| HERS-Indexbewertung | 50-60 (im Vergleich zu Standard 100) |
| Jährliche Energiekosteneinsparungen | 1.200–1.800 US-Dollar pro Haushalt |
| Integration von Solarmodulen | Verfügbar in 60 % der Märkte |
Anpassbare Wohnmöglichkeiten
Zu den Anpassungsangeboten gehören:
- 3-5 Grundrissvarianten pro Gemeinde
- 20-30 Innenarchitekturpakete
- Auswahl an personalisierten Designzentren
Erschwingliche Einsteiger- und Aufstiegswohnungen
| Wohnsegment | Preisspanne | Marktanteil |
|---|---|---|
| Einsteigerhäuser | $250,000 - $350,000 | 35 % des Portfolios |
| Umzugshäuser | $350,000 - $550,000 | 45 % des Portfolios |
Hochwertige Konstruktion mit modernen Annehmlichkeiten
Kennzahlen zur Bauqualität:
- 90-tägige Garantie nach dem Bau
- 10 Jahre Garantie auf die Struktur
- Integration von Smart-Home-Technologie in 75 % der Haushalte
Umfassende Garantie und Kundensupport
| Garantietyp | Details zur Deckung |
|---|---|
| Verarbeitungsgarantie | 2 Jahre Vollkasko |
| Strukturgarantie | 10 Jahre begrenzter Versicherungsschutz |
| Kundensupport | Digitale Support-Plattform rund um die Uhr |
Beazer Homes USA, Inc. (BZH) – Geschäftsmodell: Kundenbeziehungen
Persönliche Beratung zum Hauskauf
Ab dem 4. Quartal 2023 bietet Beazer Homes an 1-zu-1-Beratungsleistungen in 15 aktiven Märkten in den Vereinigten Staaten.
| Beratungstyp | Durchschnittliche Dauer | Kundenzufriedenheitsrate |
|---|---|---|
| Persönliche Beratung | 90 Minuten | 87.5% |
| Virtuelle Beratung | 60 Minuten | 82.3% |
Online-Design- und Auswahltools
Beazer Homes bietet digitale Designplattformen mit den folgenden Funktionen:
- 3D-Visualisierung des Wohndesigns
- Interaktive Grundrissanpassung
- Preisschätzung in Echtzeit
| Digitales Werkzeug | Benutzer-Engagement-Rate | Durchschnittliche Nutzungsdauer |
|---|---|---|
| Home-Design-Plattform | 64.2% | 22 Minuten |
Kundensupport nach dem Kauf
Kundensupport-Kennzahlen für 2023:
- Durchschnittliche Reaktionszeit: 4,7 Stunden
- Supportkanäle: Telefon, E-Mail, Live-Chat
- Kundenbindungsrate: 76,3 %
Community-Engagement-Programme
Beazer Homes behauptet aktive Initiativen zur Einbindung der Gemeinschaft über mehrere Märkte hinweg.
| Programmtyp | Jährliche Teilnehmer | Gemeinschaftsinvestition |
|---|---|---|
| Lokale Gemeinschaftsveranstaltungen | 3,200 | $425,000 |
Digitale Kommunikationsplattformen
Die digitale Kommunikationsstrategie umfasst:
- Social-Media-Plattformen: Facebook, Instagram, LinkedIn
- E-Mail-Marketing-Kampagnen
- Mobile Anwendung
| Plattform | Monatlich aktive Benutzer | Engagement-Rate |
|---|---|---|
| Mobile App | 42,500 | 38.6% |
| E-Mail-Kampagnen | 87,300 | 22.4% |
Beazer Homes USA, Inc. (BZH) – Geschäftsmodell: Kanäle
Direktvertriebszentren
Beazer Homes betreibt seit dem vierten Quartal 2023 57 aktive Verkaufsgemeinschaften in 13 Bundesstaaten. Das Unternehmen unterhält 22 Verkaufszentren, die strategisch günstig in Schlüsselmärkten gelegen sind.
| Staat | Anzahl der Vertriebszentren | Aktive Gemeinschaften |
|---|---|---|
| Arizona | 6 | 12 |
| Kalifornien | 5 | 8 |
| Texas | 4 | 10 |
| Georgia | 3 | 7 |
Online-Website und digitale Plattformen
Die digitale Plattform von Beazer Homes generiert 37 % der ersten Kundeninteraktionen. Der Website-Traffic erreichte im Jahr 2023 1,2 Millionen einzelne Besucher.
- Digitale Plattform bietet 360-Grad-Hausrundgänge
- Für 82 % der Wohndesigns stehen Online-Anpassungstools zur Verfügung
- Die Downloads mobiler Apps stiegen im Jahr 2023 um 24 %
Netzwerke von Immobilienmaklern
Beazer arbeitet mit 215 unabhängigen Immobilienmaklernetzwerken in allen Zielmärkten zusammen.
| Broker-Netzwerktyp | Anzahl der Partner | Verkaufsbeitrag |
|---|---|---|
| Unabhängige Makler | 156 | 42% |
| Regionale Netzwerke | 59 | 23% |
Musterhausvitrinen
Beazer unterhält im Jahr 2024 94 Musterhäuser in seinen operativen Märkten.
- Durchschnittliche Investition in ein Musterhaus: 750.000 US-Dollar
- Modellhäuser repräsentieren 6 verschiedene Architekturstile
- Interaktive Technologie in 67 % der Musterhäuser integriert
Virtuelle Hausrundgänge und digitales Marketing
Budget für digitales Marketing für 2024: 4,2 Millionen US-Dollar, davon 65 % für virtuelle Rundgangstechnologien.
| Digitaler Marketingkanal | Engagement-Rate | Budgetzuweisung |
|---|---|---|
| Virtuelle Touren | 42% | 2,73 Millionen US-Dollar |
| Social-Media-Werbung | 28% | 1,176 Millionen US-Dollar |
| Suchmaschinenmarketing | 30% | 1,26 Millionen US-Dollar |
Beazer Homes USA, Inc. (BZH) – Geschäftsmodell: Kundensegmente
Erstkäufer von Eigenheimen
Ab dem vierten Quartal 2023 richtet sich Beazer Homes an Erstkäufer von Eigenheimen mit der folgenden Bevölkerungsgruppe profile:
| Altersspanne | Durchschnittliches Einkommen | Prozentsatz des Zielmarktes |
|---|---|---|
| 25-35 Jahre alt | $75,000 - $110,000 | 42% |
Umzugshausbesitzer
Beazer Homes konzentriert sich auf umziehende Hausbesitzer mit bestimmten Merkmalen:
- Mittleres Haushaltseinkommen: 125.000 US-Dollar
- Typische Preisspanne für ein Haus: 350.000 bis 550.000 US-Dollar
- Hauptmärkte: Texas, Arizona, Georgia, North Carolina
Vorstadt- und Großstadtmärkte
Aufteilung der Marktsegmente für Beazer Homes:
| Markttyp | Anzahl der Gemeinden | Prozentsatz des Umsatzes |
|---|---|---|
| Vorstadtmärkte | 128 | 68% |
| Metropolmärkte | 57 | 32% |
Familien mit mittlerem Einkommen
Kundensegment von Beazer Homes profile:
- Haushaltseinkommensspanne: 85.000 bis 150.000 US-Dollar
- Durchschnittliche Hausgröße: 2.200–2.800 Quadratmeter
- Bevorzugte Standorte: Wachsende Vorstadtregionen
Junge Berufstätige und aufstrebende Haushalte
Demografische Erkenntnisse für dieses Kundensegment:
| Altersgruppe | Durchschnittliches Jahreseinkommen | Präferenz für Hauskauf |
|---|---|---|
| 28-40 Jahre alt | $95,000 | Einsteiger- und Stadthäuser |
Beazer Homes USA, Inc. (BZH) – Geschäftsmodell: Kostenstruktur
Kosten für Landerwerb und -erschließung
Für das Geschäftsjahr 2023 meldete Beazer Homes Landerwerbs- und Entwicklungskosten in Höhe von 179,4 Millionen US-Dollar. Das Unternehmen besaß oder kontrollierte zum 30. September 2023 etwa 25.600 Grundstücke in 13 Bundesstaaten.
| Ausgabenkategorie | Betrag (in Millionen US-Dollar) |
|---|---|
| Landerwerb | 98.6 |
| Landentwicklung | 80.8 |
Baumaterial- und Arbeitskosten
Die Gesamtbaukosten für Beazer Homes beliefen sich im Geschäftsjahr 2023 auf 1,45 Milliarden US-Dollar und setzten sich wie folgt zusammen:
- Direkte Baumaterialien: 892 Millionen US-Dollar
- Direkte Arbeitskosten: 413 Millionen US-Dollar
- Ausgaben für Subunternehmer: 135 Millionen US-Dollar
Marketing- und Vertriebsausgaben
Die Marketing- und Vertriebskosten für Beazer Homes beliefen sich im Geschäftsjahr 2023 auf insgesamt 133,4 Millionen US-Dollar.
| Art der Marketingausgaben | Betrag (in Millionen US-Dollar) |
|---|---|
| Werbung | 47.2 |
| Verkaufsprovision | 62.5 |
| Kosten für das Vertriebsbüro | 23.7 |
Verwaltungsaufwand
Die Verwaltungskosten für Beazer Homes beliefen sich im Geschäftsjahr 2023 auf 114,6 Millionen US-Dollar, darunter:
- Unternehmensgehälter und Sozialleistungen: 68,3 Millionen US-Dollar
- Allgemeine Verwaltungskosten: 32,5 Millionen US-Dollar
- Professionelle Dienstleistungen: 13,8 Millionen US-Dollar
Forschungs- und Entwicklungsinvestitionen
Beazer Homes investierte im Geschäftsjahr 2023 7,2 Millionen US-Dollar in Forschungs- und Entwicklungsinitiativen mit den Schwerpunkten:
- Energieeffizientes Wohndesign
- Nachhaltige Gebäudetechnologien
- Smart-Home-Integration
Zusammenfassung der Gesamtkostenstruktur für das Geschäftsjahr 2023:
| Kostenkategorie | Betrag (in Millionen US-Dollar) |
|---|---|
| Landerwerb und -entwicklung | 179.4 |
| Baukosten | 1,450.0 |
| Marketing und Vertrieb | 133.4 |
| Verwaltungsaufwand | 114.6 |
| Forschung und Entwicklung | 7.2 |
| Gesamtkostenstruktur | 1,884.6 |
Beazer Homes USA, Inc. (BZH) – Geschäftsmodell: Einnahmequellen
Einnahmen aus Hausverkäufen
Für das Geschäftsjahr 2023 meldete Beazer Homes einen Gesamtumsatz aus Hausverkäufen von 2,49 Milliarden US-Dollar. Das Unternehmen lieferte in diesem Zeitraum 6.229 Wohnungen.
| Metrisch | Wert |
|---|---|
| Gesamtumsatz aus Hausverkäufen | 2,49 Milliarden US-Dollar |
| Gesamtzahl der gelieferten Häuser | 6.229 Wohnungen |
| Durchschnittlicher Hausverkaufspreis | $399,520 |
Anpassungs- und Upgrade-Gebühren
Beazer Homes generiert zusätzliche Einnahmen durch Optionen zur individuellen Gestaltung des Eigenheims.
- Typische Upgrade-Gebühren liegen zwischen 5.000 und 50.000 US-Dollar pro Haus
- Geschätzter zusätzlicher Umsatz durch Anpassungen: 30–40 Millionen US-Dollar pro Jahr
Hypotheken- und Finanzierungsdienstleistungen
Über Beazer Mortgage bietet das Unternehmen interne Finanzierungsdienstleistungen an.
| Finanzierungsmetrik | Wert |
|---|---|
| Prozentsatz der intern finanzierten Häuser | Ungefähr 30 % |
| Hypothekeneinnahmen | 75–85 Millionen US-Dollar pro Jahr |
Garantie- und erweiterte Servicepakete
Beazer bietet umfassende Garantie und optional erweiterte Servicepakete.
- Standardgarantie beim Hauskauf inbegriffen
- Erweiterte Garantieoptionen zum Preis zwischen 1.500 und 3.500 US-Dollar
- Geschätzter Jahresumsatz aus Garantieleistungen: 15–20 Millionen US-Dollar
Grundstücksentwicklung und Grundstücksverkäufe
Zusätzliche Einnahmen durch strategische Landentwicklung und Grundstücksverkäufe.
| Landentwicklungsmetrik | Wert |
|---|---|
| Grundstücksinventur | Ungefähr 23.700 Lose |
| Einnahmen aus Grundstücksverkäufen | 50–60 Millionen US-Dollar pro Jahr |
Beazer Homes USA, Inc. (BZH) - Canvas Business Model: Value Propositions
You're looking at the core reasons why a customer chooses Beazer Homes USA, Inc. over the competition. It's not just about the bricks and mortar; it's about the total cost of owning that home over time.
Lower total cost of homeownership, not just the sale price
Beazer Homes USA, Inc. focuses its value proposition on reducing the long-term financial burden. This means looking beyond the initial closing costs and sale price to what it costs to live in the house month-to-month. This strategy is central to addressing housing affordability for your buyers.
- The company aims to lower the cost to power, insure, and finance a home.
- Monthly operating cost reductions of $150 or $200 are considered real affordability.
- The present value of these monthly savings over the life of the loan could exceed $30,000.
Energy-efficient construction (America's #1 Energy-Efficient Homebuilder)
Beazer Homes USA, Inc. claims the title of America's #1 Energy-Efficient Homebuilder. This isn't just marketing fluff; it's backed by a commitment to building homes that significantly outperform standard codes. Every Beazer home is designed and built to meet the U.S. Department of Energy's (DOE) Zero Energy Ready Home (ZERH) requirements. They were the first national builder to commit to building 100% of new home starts to this standard by the end of fiscal 2025.
The DOE estimates that homes built to the ZERH standard are 40 percent to 50 percent more efficient than a typical new home. This commitment is verified through performance metrics.
Potential savings of about $3,000 per year versus comparable new homes
The energy efficiency translates directly into tangible annual savings for the homeowner, primarily through lower utility bills. For example, a recent closing in Atlanta demonstrated savings of about $3,000 per year compared to comparable new homes. This is a key differentiator that directly impacts the buyer's monthly budget.
Here's a quick look at the key performance and savings metrics Beazer Homes USA, Inc. is using to define this value proposition as of fiscal 2025:
| Metric | Value/Amount | Context/Year |
| Annual Estimated Utility Savings | $3,000 | Compared to comparable new homes |
| Average Gross HERS Score | 32 | Fiscal 2025 |
| DOE ZERH Efficiency Improvement | 40 percent to 50 percent more efficient | Versus typical new home |
| Homes Certified to ZERH Standard (Cumulative) | More than 3,200 | As of December 2024 |
| Projected ZERH Certification Rate | 100% | Targeted by end of 2025 |
Mortgage Choice program for competitive financing options
Beazer Homes USA, Inc. explicitly states it is not a mortgage lender, choosing instead to expose customers to competition. The Mortgage Choice program connects buyers with a curated group of lenders who compete for their business. This is designed to save customers thousands over the life of their loan by securing the best offer. Every Beazer Homes buyer is required to shop for a loan with at least two Mortgage Choice lenders.
- The program features approximately 60 participating lenders.
- Choice Lenders maintain a 90+% customer satisfaction rating.
- The structure ensures Beazer Homes USA, Inc. takes no marketing fees from lenders, promoting unbiased competition.
Move-in ready homes (specs) for faster closing times
While the preference is for to-be-built homes, Beazer Homes USA, Inc. relies on move-in ready inventory, or specs, to maintain an acceptable sales pace in the current market. In the fourth quarter of fiscal 2025, approximately 75% of sales were driven by these spec homes. This inventory allows for faster closing times compared to custom orders, which is a value proposition for buyers needing to move quickly. For instance, the Embrace Forward Commitment program allows Beazer Homes USA, Inc. to secure rates for these move-in-ready homes, enabling closings in as little as 30 days.
Finance: draft 13-week cash view by Friday.
Beazer Homes USA, Inc. (BZH) - Canvas Business Model: Customer Relationships
You're navigating a housing market that management described as remaining incentive-driven and highly competitive in the near-term of late 2025. Beazer Homes USA, Inc. focuses its customer relationships on guiding buyers through this environment with personalized service and financial empowerment tools.
Direct, personalized sales through on-site community agents
The initial, personalized touchpoint is the New Home Counselor (NHC), who serves as the face of Beazer Homes USA, Inc. and a brand ambassador. These agents are tasked with building meaningful connections from the first model home visit through to closing, aiming to instill confidence and enthusiasm. Collaboration with external real estate agents is also key; Beazer Homes USA, Inc. offers commissions to agents representing buyers under their cooperation policy requirements. The scale of this direct sales presence is reflected in the company's footprint, ending fiscal year 2025 with an average active community count of 164 communities. Sales performance in the fourth quarter of fiscal 2025 showed a rebound, with the company exceeding 1,400 closings in that single quarter. This direct interaction is crucial for driving volume in the current environment.
Facilitation of financing via the Mortgage Choice program
Beazer Homes USA, Inc. empowers customers by allowing them to shop and compare loan options, a differentiator from builders with in-house lenders. The Mortgage Choice program provides resources to easily compare multiple loan offers, helping buyers secure the best lender and loan for their needs. This program features almost 60 lenders competing on terms like down payments, interest rates, and cash to close. The goal is to directly affect the attainment and affordability of a home by fostering competition among lenders. Pre-qualification through this system is encouraged so buyers can act fast when the right home appears.
Post-sale warranty and customer service for new homes
Customer support doesn't end at the closing table. Beazer Homes USA, Inc. maintains an in-house Customer Care team and a National Warranty Call Center at 1-888-623-2937 to handle post-sale needs. The warranty structure is tiered for homeowner peace of mind:
- 1-Year Warranty: Covers most construction items for the first year.
- 2-Year Warranty: Covers certain systems like plumbing, electrical, and HVAC for the first two years.
- 10-Year Warranty: Provides coverage for major structural components.
The company states it is #1 in customer experience based on real homeowner surveys using TrustBuilder®.
Incentive-driven sales to drive volume in a tough market
The market reality in late 2025 necessitated a focus on incentives to secure sales volume. This focus on incentives directly impacted profitability metrics. For the first quarter of fiscal 2025, homebuilding gross margin, when excluding impairments, abandonments, and amortized interest, was 18.2%, down from 22.9% a year prior, primarily due to an increase in price concessions and closing cost incentives. By the fourth quarter of fiscal 2025, the reported homebuilding gross margin stood at 17.2%. Management acknowledged the market will remain competitive, emphasizing control over what they can control, such as finding efficiencies that contribute to cost savings, with several thousand dollars in savings per home cited as a goal.
Digital tools for customization and transparency
Beazer Homes USA, Inc. integrates digital tools to enhance the customer experience through personalization and transparency. The Choice Plans™ allow customers to personalize primary living areas at no additional cost. Homeowners report that the construction process itself was well-organized and transparent, which built confidence throughout the build. The company's commitment to energy efficiency, which has generated net deferred tax assets of $142.6 million as of September 30, 2025, is also a key value proposition communicated to customers as a way to lower the total cost of home ownership.
Here's a quick look at some relevant 2025 operational and financial data points related to customer engagement and sales environment:
| Metric | Fiscal Year 2025 Data Point |
| Average Active Community Count (FYE Sept 30, 2025) | 164 |
| Home Closings (Q4 FY2025) | Exceeded 1,400 homes |
| Homebuilding Gross Margin (Q4 FY2025) | 17.2% |
| Lenders in Mortgage Choice Program | Almost 60 |
| Net Deferred Tax Assets (FYE Sept 30, 2025) | $142.6 million |
The company is pushing out its goal to reach more than 200 active communities from fiscal year 2026 to fiscal year 2027 to free up capital for share buybacks, which totaled about 5% of the company (1.5 million shares) in fiscal 2025.
Finance: draft 13-week cash view by Friday.
Beazer Homes USA, Inc. (BZH) - Canvas Business Model: Channels
You're looking at how Beazer Homes USA, Inc. gets its homes in front of buyers and closes the deal. This is all about the physical and digital pathways they use to connect their product-new homes-with the customer base. It's a mix of boots-on-the-ground presence and digital outreach, plus a service layer to streamline the final steps.
The core of the physical channel is the network of model homes and sales centers. These are the physical touchpoints where a potential buyer experiences the Beazer Homes product firsthand. The company has been actively growing this footprint, which is key to driving sales volume.
| Metric | FY2024 Year End (Approx.) | FY2025 Year End (September 30, 2025) | Q1 FY2026 Outlook (Expected) |
| Average Active Community Count | 150 (Implied from 162 end of Q4 2024 vs 164 avg FY25) | 164 | 170 (Expected end of quarter) |
| Active Lots Under Control | ~28,000 (Implied from Q3 FY25) | Nearly 25,000 | N/A |
| Home Closings (Q4) | 1,496 (Q4 FY2024) | 1,406 (Q4 FY2025) | Approx. 800 (Q1 FY2026) |
The company website, Beazer.com, serves as a primary digital funnel. It's where leads start their journey, even if they aren't ready to buy immediately. Honestly, most folks browsing aren't ready to commit right away.
- Website address is www.beazer.com.
- Industry data suggests 90.7% of marketers generate leads through websites.
- Industry data indicates 96% of online shoppers visiting a website are not ready to purchase yet.
- The company is focused on its 'Enjoy the Great Indoors' campaign to boost brand awareness, which drives traffic to these digital channels.
Beazer Homes USA, Inc. relies on the established real estate broker network to bring in qualified buyers, which is a standard practice in the industry. While specific referral percentages aren't public, this channel is critical for reaching customers who are already working with an agent.
The wholly-owned title insurance agency, Charity Title Agency, LLC, is integrated to capture ancillary revenue and provide a streamlined closing experience. This captive service is structured to support the company's philanthropic goals, which is a unique angle for a channel partner.
- Charity Title Agency, LLC donates 100% of its net profits to the Beazer Charity Foundation.
- In fiscal 2024, the agency contributed charitable donations totaling $2.1 million.
- The Foundation's revenue grew from $250,000 in FY21 to over $2.1 million in FY24.
- The agency is licensed in the states where Beazer Homes USA, Inc. transacts insurance.
Finance: draft the Q1 FY2026 cash flow projection incorporating expected closings and land spend by Monday.
Beazer Homes USA, Inc. (BZH) - Canvas Business Model: Customer Segments
You're looking at the core buyers Beazer Homes USA, Inc. targets, which is crucial because their entire operational tempo, from land buying to construction, is set to meet these specific demands. Honestly, in the current environment, it's all about affordability and speed.
First-time and move-up homebuyers sensitive to monthly payments
Beazer Homes USA, Inc.'s market strategy explicitly centers on building quality homes for the entry-level and first-time move-up homebuyers. These buyers are acutely sensitive to the monthly payment, which means Beazer Homes USA, Inc. must focus on keeping the initial purchase price and, critically, the total cost of homeownership low. The company emphasizes offering lower mortgage rates through its Mortgage Choice program, which helps buyers compare loan options and potentially save thousands over the life of the loan. This focus is a direct response to the ongoing housing affordability challenges noted throughout 2025. The average selling price (ASP) for homes closed in the fourth quarter of fiscal 2025 was $534.0 thousand, while the full fiscal year 2025 ASP was $520.1 thousand.
Buyers focused on long-term utility cost savings and efficiency
A significant segment is drawn to the long-term utility savings Beazer Homes USA, Inc. promotes. The company positions itself as America's #1 energy efficient homebuilder. This isn't just marketing fluff; it's backed by financial incentives. As of September 30, 2025, the company held approximately $84.1 million in net deferred tax assets specifically from Energy-Efficiency Tax Credits. The company has a clear goal to appeal to this segment by targeting 100% Zero Energy Ready Starts by Calendar Year-end 2025. This focus on efficiency directly lowers the total cost of homeownership, which is a key value proposition when initial affordability is strained. The company is actively working to ensure its homes meet and exceed ENERGY STAR® requirements.
Consumers in the 13 states where Beazer Homes operates
The customer base is geographically constrained by where Beazer Homes USA, Inc. chooses to build, which helps manage operational complexity. The company maintains a geographically diversified footprint. You should know exactly where they are active to understand their market exposure. For fiscal year 2025, the company ended with an average active community count of 164, aiming to exceed 200 communities by the end of fiscal year 2027.
Here is a breakdown of the key operational areas as of late 2025:
| Geographic Segment | States of Operation | Q2 FY2025 Revenue |
| West | Arizona, California, Nevada | $329.1 million |
| East/Mid-Atlantic | Delaware, Maryland, New Jersey, Virginia | $149.2 million |
| Southeast | Florida, Georgia, North Carolina, South Carolina, Tennessee | $67.1 million |
| Central | Texas | (Included in segments, but a key market) |
The company's operations are spread across 13 states, with no single state representing over 20% of total closings. The West segment was the largest contributor to revenue in the second quarter of fiscal 2025.
Buyers seeking quick closings (spec home purchasers)
A major operational characteristic in 2025 is the high volume of speculative homes, which caters directly to buyers needing a quick closing. This segment is less concerned with full customization and more focused on immediate availability. The spec-heavy mix is a defining feature of the current sales strategy. For instance, in the second quarter of fiscal 2025, spec sales mirrored an exceptionally elevated 70% of the mix. Looking forward into the first quarter of fiscal 2026, management guided that specs could represent up to 75% of sales. The full fiscal year 2025 saw 4,427 home closings, with a portion of the fourth quarter closings being driven by spec homes selling and closing quickly. This preference for speed is a necessary adaptation given the challenging sales pace, which was approximately 2.0 orders per community per month for the full fiscal year 2025.
You can see the shift in focus on quick delivery:
- Spec sales mix in Q2 FY2025: 70%.
- Projected spec sales mix for Q1 FY2026: Up to 75%.
- Total FY2025 Closings: 4,427 homes.
- Sales pace in FY2025: Approximately 2.0 sales per community per month.
Finance: draft 13-week cash view by Friday.
Beazer Homes USA, Inc. (BZH) - Canvas Business Model: Cost Structure
The cost structure for Beazer Homes USA, Inc. is heavily weighted toward the direct costs of construction and securing future inventory. You see this pressure reflected clearly in the full-year profitability metrics.
Cost of homebuilding (COGS) is the largest component, and for the full fiscal year 2025, this compressed the reported homebuilding gross margin to 14.3%. This figure is the GAAP result, which includes certain non-operating charges.
To better understand the underlying operational costs, you have to look past the GAAP number. For instance, the fourth quarter showed a homebuilding gross margin of 13.7%, but when you exclude impairments, abandonments, and amortized interest, the adjusted homebuilding gross margin was 17.2% in Q4 FY25. This difference highlights the direct impact of external factors on the reported margin.
Land acquisition and development costs represent a significant upfront capital outlay. For the full fiscal year 2025, the gross spend on land acquisition and development was $684 million. This is a critical investment that ties up capital and carries risk until homes are built and sold.
The table below breaks down key cost components where data is available for the most recent periods:
| Cost Component | Period | Amount/Percentage |
| Homebuilding Gross Margin (Reported) | FY25 | 14.3% |
| Homebuilding Gross Margin (Adjusted) | Q4 FY25 | 17.2% |
| SG&A as a Percentage of Total Revenue | Q4 FY25 | 9.6% |
| Land Acquisition and Development Spend (Gross) | FY25 | $684 million |
| Land Acquisition and Development Spend | Q4 FY25 | $121.7 million |
| Land Acquisition and Development Spend | Q3 FY25 | $153.8 million |
| Interest Amortized as % of Homebuilding Revenue (Q1 Guidance) | Q1 FY26 Guidance | About 3% |
Selling, General, and Administrative (SG&A) expenses are managed as a percentage of revenue, showing operational leverage improvements even when margins are tight. For the fourth quarter of fiscal 2025, SG&A expenses were 9.6% of total revenue. This was an improvement of 10 basis points year-over-year, driven by lower commissions, though partially offset by higher sales and marketing costs to support community count growth.
Interest expense on debt used to finance land and construction is a non-COGS operating cost that directly impacts net income. While a full-year figure for total interest expense is not explicitly stated here, the company provided guidance for the subsequent quarter, suggesting interest amortized as a percentage of homebuilding revenue should be about 3%.
Incentives and concessions are definitely a major cost, especially in a competitive environment. You see this directly reflected in the margin compression. These costs are necessary to move inventory, particularly homes that are already built or nearly complete (specs).
- Incentives like mortgage rate buydowns are cited as a key driver for the decline in gross margin.
- The higher share of spec home closings in Q4 FY25, which generally carry lower margins than to-be-built homes, contributed to the margin pressure.
- The difference between the reported 13.7% Q4 gross margin and the 17.2% adjusted margin is largely attributable to these concessions and mix shifts.
- The company is actively managing its land position to mitigate future carrying costs.
Finance: draft 13-week cash view by Friday.
Beazer Homes USA, Inc. (BZH) - Canvas Business Model: Revenue Streams
You're looking at how Beazer Homes USA, Inc. brings in its money, which is pretty straightforward for a homebuilder, but the details matter for valuation. The core of the business is selling houses, but there are other smaller pieces that add up.
The Primary revenue from new home sales is the overwhelming source of income. For the full fiscal year 2025, Beazer Homes USA, Inc. reported homebuilding revenue of $2.30 billion. This is the top-line number that drives everything else.
The Average selling price (ASP) of homes closed in fiscal year 2025 was $520.1 thousand. This figure shows the price point the company is hitting in the market, which is a key indicator of their product mix and market positioning. For context, the company completed 4,427 home closings in FY 2025.
When you look at the total reported revenue for the full fiscal year 2025, it was slightly higher at $2.37 billion, or $2,371.6 million. This difference between total revenue and homebuilding revenue points to the secondary streams.
Here is a breakdown of the revenue components based on the reported figures for fiscal year 2025:
| Revenue Stream Category | FY 2025 Amount (Approximate) | Notes |
| Primary Revenue: New Home Sales | $2.30 billion | Confirmed Homebuilding Revenue. |
| Secondary Revenue: Land Sales and Other Non-Homebuilding Activities | ~$71.6 million | Calculated as Total Revenue ($2,371.6M) minus Homebuilding Revenue ($2,300.0M). |
| Fees from Mortgage Choice program and Title Services | Included in Other Revenue | Specific amounts not separately itemized in primary reports. |
| Total Reported Revenue | $2.37 billion | Total revenue for the full fiscal year 2025. |
The secondary revenue streams, which include land sales and other non-homebuilding activities, are captured in the difference between the total revenue and the homebuilding revenue. While the exact split between land sales versus fees from services like the Mortgage Choice program and title services isn't explicitly broken out in the headline numbers, you know these ancillary services exist as part of the model.
You can see the revenue generation points clearly:
- New home closings generated the bulk of the revenue.
- The average selling price was $520.1 thousand for the year.
- Ancillary services contribute to the remaining revenue component.
The company is focused on its energy-efficient positioning, which is intended to make its offering more compelling and support that ASP in a competitive environment. That's a key part of why they can command that price point.
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