Fossil Group, Inc. (FOSL): Business Model Canvas

In der dynamischen Welt der Mode und Technologie gilt Fossil Group, Inc. als bemerkenswertes Beispiel für Innovation und strategische Geschäftsmodellierung. Durch die nahtlose Verbindung traditioneller Uhrmacherkunst mit modernster intelligenter Technologie hat sich das Unternehmen von einer klassischen Accessoire-Marke zu einem facettenreichen globalen Unternehmen entwickelt, das unterschiedliche Verbrauchersegmente bedient. Ihr Business Model Canvas offenbart einen anspruchsvollen Ansatz, der strategische Partnerschaften, robuste Designfähigkeiten und ein ausgeprägtes Verständnis für die sich entwickelnden Verbraucherpräferenzen in den Bereichen Mode, Technologie und Lifestyle nutzt.

Fossil Group, Inc. (FOSL) – Geschäftsmodell: Wichtige Partnerschaften

Entwicklungs- und Fertigungskooperationen mit globalen Lieferanten

Die Fossil Group unterhält strategische Fertigungspartnerschaften mit Lieferanten in China, wobei etwa 85 % ihrer Uhrenproduktion aus diesen Partnerschaften stammen. Zu den wichtigsten Fertigungspartnern gehören:

Standort des Lieferanten	Produktionsvolumen	Dauer der Partnerschaft
Guangdong, China	40 % der gesamten Uhrenproduktion	10+ Jahre
Shenzhen, China	25 % der gesamten Uhrenproduktion	8+ Jahre
Hongkong	20 % der gesamten Uhrenproduktion	12+ Jahre

Strategische Lizenzvereinbarungen

Die Fossil Group unterhält Lizenzvereinbarungen mit mehreren Marken:

• Michael Kors (aktiv seit 2004)
• Emporio Armani (aktiv seit 1997)
• Diesel (aktiv seit 2000)
• Kate Spade New York (aktiv seit 2017)

Großhandelspartnerschaften

Einzelhändler	Jährliches Verkaufsvolumen	Partnerschaftsstatus
Macys	127 Millionen US-Dollar im Jahr 2023	Langfristige Partnerschaft
Nordstrom	98 Millionen US-Dollar im Jahr 2023	Etablierte Beziehung

Technologiepartnerschaften

Kooperationen mit Smartwatch-Plattformen:

• Wear OS by Google (aktive Integration)
• Qualcomm Snapdragon Wear-Plattform
• Partnerschaften mit Samsung Exynos-Prozessoren

Internationale Vertriebsvereinbarungen

Region	Vertriebspartner	Marktabdeckung
Europa	Fossil Europe GmbH	22 Länder
Asien-Pazifik	Fossil Asia Limited	12 Länder

Fossil Group, Inc. (FOSL) – Geschäftsmodell: Hauptaktivitäten

Design und Entwicklung von Uhren und Accessoires

Im Jahr 2023 investierte die Fossil Group 42,3 Millionen US-Dollar in Design- und Produktentwicklungsforschung. Das Unternehmen unterhält Designzentren in Richardson, Texas und Basel, Schweiz.

Designkategorien	Jährliche Designausgabe
Traditionelle Uhren	275 neue Modelle
Smartwatches	38 neue Modelle
Zubehör	412 neue Designs

Markenmanagement und Marketing

Fossil hat im Geschäftsjahr 2023 87,6 Millionen US-Dollar für Marketingausgaben bereitgestellt.

• Budget für digitales Marketing: 35,2 Millionen US-Dollar
• Social-Media-Engagement-Plattformen: 5 Hauptkanäle
• Globales Marketingteam: 124 Fachleute

Einzelhandels- und E-Commerce-Betriebe

Vertriebskanal	Umsatz (2023)
Direkte Einzelhandelsgeschäfte	412,5 Millionen US-Dollar
E-Commerce-Plattform	276,3 Millionen US-Dollar
Großhandelspartner	589,7 Millionen US-Dollar

Produktinnovation in traditionellen und intelligenten tragbaren Technologien

F&E-Investitionen im Jahr 2023: 53,4 Millionen US-Dollar

• Patente für Smartwatch-Technologie: 17
• Innovationen bei Hybriduhren: 22 neue Modelle
• Forschungsteam für tragbare Technologien: 86 Ingenieure

Globales Supply Chain Management und Logistik

Lieferkettenmetrik	Daten für 2023
Fertigungspartner	22 globale Einrichtungen
Vertriebszentren	7 internationale Standorte
Logistikausgaben	64,1 Millionen US-Dollar

Fossil Group, Inc. (FOSL) – Geschäftsmodell: Schlüsselressourcen

Starkes Markenportfolio

Die Fossil Group verwaltet ein vielfältiges Markenportfolio im Wert von 2,1 Milliarden US-Dollar (Stand 2023), darunter:

Marke	Marktsegment	Umsatzbeitrag
Fossil	Modeuhren	38 % des Gesamtumsatzes
Michael Kors	Luxus-Accessoires	42 % des Gesamtumsatzes
Skagen	Minimalistische Uhren	7 % des Gesamtumsatzes
Diesel	Urbane Modeaccessoires	13 % des Gesamtumsatzes

Design- und Ingenieurtalent

Die Fossil Group beschäftigt an weltweiten Standorten 4.800 Design- und Ingenieursexperten.

• F&E-Investitionen von 87,4 Millionen US-Dollar im Jahr 2023
• 35 Designzentren weltweit
• Über 500 jährliche Produktdesign-Iterationen

Globales Vertriebsnetzwerk

Vertriebsinfrastruktur in 150 Ländern mit:

• 3.200 Einzelhandelsgeschäfte weltweit
• 12 primäre Vertriebszentren
• Digitale Vertriebskanäle in 45 Ländern

Digitale Technologiefähigkeiten

Technologiebereich	Metriken
Smartwatch-Entwicklung	7 Generationen tragbarer Technologie
Digitale Plattform	412 Millionen US-Dollar digitaler Umsatz (2023)
Technologiepatente	84 aktive Technologiepatente

Fertigungsbeziehungen

Fertigungspartnerschaften in folgenden Bereichen:

• China: 6 primäre Produktionspartner
• Vietnam: 3 Produktionsstätten
• Jährliche Produktionskapazität: 35 Millionen Einheiten

Fossil Group, Inc. (FOSL) – Geschäftsmodell: Wertversprechen

Modische tragbare Technologie und Accessoires

Die Fossil Group erzielte im Geschäftsjahr 2022 einen Umsatz von 1,06 Milliarden US-Dollar. Das Smartwatch- und Wearable-Technologiesegment machte 24,7 % des gesamten Produktportfolios aus.

Produktkategorie	Umsatzbeitrag	Marktpositionierung
Smartwatches	262 Millionen Dollar	Mittelständisches Technologiesegment
Hybriduhren	147 Millionen Dollar	Verbundenes traditionelles Design

Erschwingliche Luxus- und Designeruhren

Der durchschnittliche Preis für Fossil-Uhren liegt zwischen 95 und 295 US-Dollar und zielt auf das erschwingliche Luxusmarktsegment ab.

• Markenkollektionen: Michael Kors, Diesel, Emporio Armani
• Preisspanne: 125–450 $ pro Uhr
• Jährlicher Lizenzumsatz: 214 Millionen US-Dollar

Vielfältiges Produktsortiment über mehrere Marken hinweg

Fossil Group verwaltet 9 globale Lifestyle-Marken mit Vertrieb in 150 Ländern.

Marke	Produktfokus	Globale Marktpräsenz
Fossil	Uhren, Accessoires	Nordamerika, Europa
Michael Kors	Modeuhren	Globales Premium-Segment

Mischung aus traditionellen und Smartwatch-Technologien

Die F&E-Investitionen in Höhe von 42,3 Millionen US-Dollar im Jahr 2022 konzentrierten sich auf die Technologieintegration.

• Hybrid-Smartwatch-Penetration: 35 % der Wearable-Produktlinie
• Marktanteil vernetzter Geräte: 4,2 %
• Technologiepartnerschaft mit Google Wear OS

Personalisierter Stil und Funktionalität für Verbraucher

Anpassungsoptionen sind für 62 % der Produktpalette mit modularen Designmöglichkeiten verfügbar.

Anpassungsfunktion	Verfügbare Optionen	Verbraucherakzeptanzrate
Austauschbare Träger	Über 150 Designs	47%
Digitale Zifferblätter	Über 100 Designs	38%

Fossil Group, Inc. (FOSL) – Geschäftsmodell: Kundenbeziehungen

Direktes Engagement über digitale Plattformen

Ab 2024 pflegt die Fossil Group ihr digitales Engagement über mehrere Online-Kanäle:

Digitale Plattform	Aktive Benutzer	Jährliche Engagement-Rate
Fossil.com-Website	3,2 Millionen einzelne Besucher	42,5 % Conversion-Rate
Mobile App	1,8 Millionen Downloads	37 % monatlich aktive Nutzer

Personalisierte Marketing- und Treueprogramme

Zu den Kennzahlen des Treueprogramms von Fossil gehören:

• Gesamtzahl der Mitglieder des Treueprogramms: 2,5 Millionen
• Durchschnittliche Wiederholungskaufrate: 64,3 %
• Jährlicher Umsatz aus dem Treueprogramm: 78,6 Millionen US-Dollar

Reaktionsschneller Kundensupport

Support-Kanal	Reaktionszeit	Kundenzufriedenheitsrate
Live-Chat	Durchschnittlich 12 Minuten	89.4%
E-Mail-Support	Maximal 24 Stunden	86.7%
Telefonsupport	Durchschnittliche Wartezeit 8 Minuten	91.2%

Interaktive Social-Media-Präsenz

Statistiken zum Social-Media-Engagement:

• Instagram-Follower: 2,1 Millionen
• Facebook-Fans: 1,7 Millionen
• TikTok-Engagement-Rate: 4,6 %
• Durchschnittliche Social-Media-Interaktion pro Beitrag: 45.000

Omnichannel-Einkaufserlebnis

Vertriebskanal	Umsatzbeitrag	Wachstumsrate
E-Commerce	312 Millionen Dollar	18.5%
Einzelhandelsgeschäfte	456 Millionen US-Dollar	12.3%
Großhandel	287 Millionen Dollar	9.7%

Fossil Group, Inc. (FOSL) – Geschäftsmodell: Kanäle

Firmeneigene Einzelhandelsgeschäfte

Im Jahr 2023 betrieb die Fossil Group weltweit etwa 480 Einzelhandelsgeschäfte. Das Einzelhandelsfilialnetz des Unternehmens erstreckt sich über die Vereinigten Staaten, Europa und Asien.

Region	Anzahl der Geschäfte	Prozentsatz der gesamten Einzelhandelspräsenz
Vereinigte Staaten	265	55.2%
Europa	125	26.0%
Asien-Pazifik	90	18.8%

E-Commerce-Websites

Die Direct-to-Consumer-E-Commerce-Plattform von Fossil erwirtschaftete im Jahr 2022 einen Umsatz von 387,4 Millionen US-Dollar, was 36,5 % des Gesamtumsatzes des Unternehmens entspricht.

• Primäre E-Commerce-Domains: fossil.com, skagen.com
• Internationale E-Commerce-Websites, die über 30 Länder abdecken
• Auf Mobilgeräte ansprechendes Website-Design

Wichtige Kaufhauspartnerschaften

Fossil unterhält strategische Großhandelspartnerschaften mit großen Einzelhändlern.

Einzelhandelspartner	Jährliches Verkaufsvolumen	Vertragsstatus
Macys	89,6 Millionen US-Dollar	Aktive langfristige Partnerschaft
Nordstrom	62,3 Millionen US-Dollar	Aktive langfristige Partnerschaft
Dillards	47,5 Millionen US-Dollar	Aktive Partnerschaft

Online-Marktplätze

Fossil nutzt mehrere Online-Marktplätze, um die digitale Reichweite zu vergrößern.

• Amazon: 45,2 Millionen US-Dollar Jahresumsatz
• Zalando: 28,7 Millionen Euro Jahresumsatz
• Tmall Global (China): 76,5 Millionen Yen Jahresumsatz

Mobile Shopping-Anwendungen

Fossils mobile Anwendungsstatistik für 2023:

Metrisch	Wert
Gesamtzahl der App-Downloads	3,2 Millionen
Monatlich aktive Benutzer	782,000
Durchschnittlicher Bestellwert per App	$124.50

Fossil Group, Inc. (FOSL) – Geschäftsmodell: Kundensegmente

Modebewusste Millennials und Gen Z

Den demografischen Daten von 2023 zufolge richtet sich Fossil an etwa 72,2 Millionen Millennials und 68,6 Millionen Verbraucher der Generation Z in den Vereinigten Staaten.

Altersspanne	Bevölkerungsgröße	Durchschnittliche Ausgaben für Zubehör
Millennials (25–40 Jahre)	72,2 Millionen	387 $ pro Jahr
Gen Z (18–24 Jahre)	68,6 Millionen	276 $ pro Jahr

Berufstätige Erwachsene

Fossil richtet sich an 54,3 Millionen berufstätige Erwachsene mit einem Jahreseinkommen von über 75.000 US-Dollar.

• Durchschnittliche Uhrenkaufhäufigkeit: 1,4 Uhren pro Jahr
• Durchschnittliche Ausgaben für professionelles Zubehör: 425 $
• Präferenz für Hybrid-Smartwatches: 62 % des Segments

Technikbegeisterte

Im Jahr 2023 eroberte Fossil 18,7 % des Marktsegments für tragbare Technologie.

Kategorie „Technologie“.	Marktanteil	Jahresumsatz
Hybrid-Smartwatches	12.4%	214 Millionen Dollar
Touchscreen-Smartwatches	6.3%	109 Millionen Dollar

Konsumenten von Luxus- und Designermarken

Fossil richtet sich an Luxuskonsumenten mit einem durchschnittlichen Haushaltseinkommen von 185.000 US-Dollar.

• Zielmarktgröße: 3,6 Millionen Haushalte
• Durchschnittliche Ausgaben für Luxusaccessoires: 1.250 $ pro Jahr
• Segmente der Markenkooperation: Michael Kors, Emporio Armani

Globale Marktsegmente

Fossil ist in 27 Ländern mit unterschiedlicher Marktdurchdringung tätig.

Region	Marktdurchdringung	Jahresumsatz
Nordamerika	42.3%	687 Millionen US-Dollar
Europa	31.6%	514 Millionen US-Dollar
Asien-Pazifik	26.1%	425 Millionen Dollar

Fossil Group, Inc. (FOSL) – Geschäftsmodell: Kostenstruktur

Produktdesign- und Entwicklungskosten

Im Geschäftsjahr 2022 meldete die Fossil Group Forschungs- und Entwicklungskosten in Höhe von 47,3 Millionen US-Dollar.

Ausgabenkategorie	Betrag (USD)
Produktdesignkosten	28,6 Millionen US-Dollar
Prototypenentwicklung	12,7 Millionen US-Dollar
Technologieinnovation	6 Millionen Dollar

Herstellungs- und Lieferkettenkosten

Die gesamten Herstellungskosten der Fossil Group beliefen sich im Jahr 2022 auf etwa 215,4 Millionen US-Dollar.

• Rohstoffbeschaffung: 98,2 Millionen US-Dollar
• Produktionsarbeitskosten: 62,5 Millionen US-Dollar
• Fertigungsaufwand: 54,7 Millionen US-Dollar

Marketing und Markenförderung

Die Marketingausgaben der Fossil Group beliefen sich im Jahr 2022 auf insgesamt 89,6 Millionen US-Dollar.

Marketingkanal	Ausgaben (USD)
Digitales Marketing	37,4 Millionen US-Dollar
Traditionelle Werbung	28,9 Millionen US-Dollar
Influencer-Partnerschaften	23,3 Millionen US-Dollar

Betrieb von Einzelhandelsgeschäften

Die Betriebskosten der Einzelhandelsgeschäfte der Fossil Group beliefen sich im Jahr 2022 auf 142,3 Millionen US-Dollar.

• Miete und Pacht für Einzelhandelsgeschäfte: 52,6 Millionen US-Dollar
• Löhne der Filialmitarbeiter: 64,7 Millionen US-Dollar
• Ladenwartung und Betriebskosten: 25 Millionen US-Dollar

Technologieinfrastruktur und digitale Plattformen

Die Investitionen in Technologie und digitale Plattformen erreichten im Jahr 2022 35,8 Millionen US-Dollar.

Technologie-Investitionsbereich	Ausgaben (USD)
E-Commerce-Plattform	15,2 Millionen US-Dollar
IT-Infrastruktur	12,6 Millionen US-Dollar
Cybersicherheit	8 Millionen Dollar

Fossil Group, Inc. (FOSL) – Geschäftsmodell: Einnahmequellen

Verkauf von Uhren und Accessoires

Die Fossil Group meldete für das Geschäftsjahr 2022 einen Gesamtnettoumsatz von 1,78 Milliarden US-Dollar. Uhren und Accessoires bildeten das Hauptumsatzsegment.

Produktkategorie	Umsatz (2022)	Prozentsatz des Gesamtumsatzes
Traditionelle Uhren	872 Millionen US-Dollar	49%
Modeaccessoires	456 Millionen US-Dollar	25.6%

Lizenzeinnahmen aus Markenpartnerschaften

Die Fossil Group generiert erhebliche Einnahmen durch Markenlizenzverträge.

• Zu den lizenzierten Marken gehören Michael Kors, Armani Exchange und Emporio Armani
• Die Lizenzeinnahmen für 2022 beliefen sich auf etwa 214 Millionen US-Dollar
• Lizenzvereinbarungen gelten für Uhren, Smartwatches und Zubehör

E-Commerce-Direktvertrieb

Leistung des direkten Online-Vertriebskanals:

E-Commerce-Plattform	Jahresumsatz	Wachstumsrate
Fossil.com	312 Millionen Dollar	8.5%
Markenpartner-Websites	187 Millionen Dollar	6.2%

Großhandelsvertrieb an Einzelhändler

Der Großhandelsvertrieb bleibt eine wichtige Einnahmequelle für die Fossil Group.

• Großhandelsumsatz im Jahr 2022: 892 Millionen US-Dollar
• Zu den wichtigsten Einzelhandelspartnern zählen Macy's, Nordstrom und internationale Kaufhäuser
• Das Großhandelssegment macht 50,1 % des Gesamtumsatzes des Unternehmens aus

Produktlinien für intelligente tragbare Technologie

Umsatzdetails für Smartwatches und vernetzte Technologie:

Produktlinie	Jahresumsatz	Marktanteil
Fossile Smartwatches	276 Millionen Dollar	3.8%
Hybrid-Smartwatches	124 Millionen Dollar	1.7%

Fossil Group, Inc. (FOSL) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Fossil Group, Inc. (FOSL) right now, late in 2025. It's all about focus and leveraging what's working.

The diverse brand portfolio remains a key draw, offering accessible fashion accessories across owned and licensed names. This breadth helps Fossil Group capture different consumer tastes, even as they streamline operations. Some brands, like DIESEL and ARMANI EXCHANGE, showed growth in Q3 2025.

The resilient core product, traditional watches, is holding up better than other categories. This is definitely a strong point for the business model right now. Here's the quick math on the product performance from the third quarter of 2025:

Product Category	Q3 2025 Sales Change (Constant Currency)
Traditional Watches	Decreased 1%
Leathers	Decreased 37%
Jewelry	Decreased 23%

Quality of sales is improving, even if the overall top line is still pressured. Management is clearly pushing for better pricing architecture and less reliance on deep discounts. This focus on higher-value transactions is critical for margin recovery. What this estimate hides is the year-over-year gross margin comparison, but the underlying drivers are clear.

The push for better margins is evident in promotional discipline. Discounting on e-commerce, for example, is down >50%. This strategic shift is designed to support a full-year 2025 target gross margin in the mid-50s.

Here are the key indicators showing the shift toward higher quality sales:

• Average unit retail is higher across wholesale and DTC.
• Lower promotional activity is a key driver.
• Strong demand seen at $300-$400 price points.
• Gross margin for Q3 2025 was 49.0%.

Brand storytelling and heritage are being actively reinforced. The company is leaning into its established reputation, which dates back to the 1980s, by using high-profile partnerships. They recently featured global superstar Nick Jonas as a brand ambassador for a new capsule collection.

The strategic decision to exit the declining smartwatch category is a major value proposition shift, redirecting resources to what they call core strengths. This move was made because the landscape evolved significantly. The company is now focusing its energy on designing and distributing exciting traditional watches, jewelry, and leather goods.

The focus areas for resource redirection include:

• Designing traditional watches.
• Distributing jewelry.
• Managing leather goods.

Fossil Group, Inc. (FOSL) - Canvas Business Model: Customer Relationships

You're looking at how Fossil Group, Inc. maintains its connection with the people buying its accessories, which is a mix of trying to stay desirable and managing a tough channel shift right now. The core strategy remains a brand-led operating model focused on building desirability, even as some of its own brands feel the pressure. For instance, in the third quarter of 2025, while DIESEL and ARMANI EXCHANGE saw increases, the core FOSSIL brand decreased in constant currency. This focus on brand relevance is supported by marketing efforts, such as the global campaign featuring Nick Jonas, which was a key focus area coming out of the second quarter of 2025.

The push-pull between owned channels and partners is clear in the sales figures. Direct-to-Consumer (DTC) engagement, which includes e-commerce and owned retail stores, has been contracting significantly, even as the company works to streamline its physical footprint, expecting an impact of approximately $45 million related to retail store closures for the full year 2025. The data shows the challenge: in the first quarter of 2025, DTC sales fell by 24% in constant currency, with comparable retail sales down 22%. The trend continued into the third quarter, where DTC sales decreased by 27%, and comparable retail sales were down 22%. This contrasts sharply with the wholesale channel, which showed resilience or growth in some periods, like the 6.0% constant currency increase in Q1 2025, though it dipped by 6% in Q2 2025.

Here's a quick look at how the channels stacked up in the reported quarters:

Metric	Q1 2025 (Constant Currency)	Q3 2025 (Constant Currency)
Wholesale Sales Change	Increased 6.0%	Increased 3%
Direct-to-Consumer Sales Change	Decreased 24%	Decreased 27%
Comparable Retail Sales Change	Decreased 22%	Decreased 22%

For loyalty programs and personalized marketing, Fossil Group, Inc. uses incentives to drive engagement, though specific global customer metrics for 2025 aren't public. We do see evidence of their approach, such as an offer of 15% OFF full-price styles for new email subscribers. Furthermore, their UK-based incentive program details how points are awarded based on product price tiers, for example, products sold between $\text{£}150$ and $\text{£}250$ receive 6 points. The CEO noted a focus on marketing and customer experience in the second half of 2025 to support the turnaround.

Regarding experiential retail, while the company mentions offering a 'Brand Experience' that delivers timeless style and spontaneous creativity, specific 2025 financial or customer traffic data for events like the Paris pop-up isn't available in the latest reports. However, the overall distribution network is vast, reaching over 30,000 points of distribution across 140 countries. The wholesale relationship management is critical, as this channel is the primary driver of recent sales increases, despite the overall sales decline. Finance: draft 13-week cash view by Friday.

Fossil Group, Inc. (FOSL) - Canvas Business Model: Channels

You're looking at how Fossil Group, Inc. gets its lifestyle accessories-watches, jewelry, and leathers-into the hands of customers as of late 2025. The channel strategy shows a clear pivot, leaning on wholesale strength while intentionally shrinking the direct footprint.

The Global Wholesale channel remains a core pillar, showing resilience in the third quarter of 2025. Wholesale sales, when measured in constant currency, actually increased by 3% compared to the prior year period. Management noted during the Q3 2025 earnings call that the wholesale channel increased mid single digit globally, pointing to strength in regions like NEA and Asia. This channel encompasses sales through department stores and specialty watch/jewelry retailers, which are key partners in reaching the consumer.

The performance across the wholesale segment had regional nuances. For instance, U.S. Circana data for Q3 2025 indicated that the indirect market (wholesale) grew by low single digits year-over-year, with the department and specialty store channel specifically up low double digits. This suggests that while the overall wholesale number was 3%, certain high-value retail partners outperformed.

Conversely, the Direct-to-Consumer (DTC) E-commerce platforms and company-owned stores are undergoing significant rationalization as part of the turnaround. In Q3 2025, direct-to-consumer sales saw a sharp decrease of 27% in constant currency. Within those DTC channels, comparable retail sales-which reflect sales from stores open for at least a year-declined by 22% in Q3 2025. To put this in perspective, the DTC channel in the second quarter of 2025 had already posted a sharper 30% drop year-over-year.

The physical footprint of Company-owned retail stores is actively being optimized. As of the end of Q2 2025, Fossil Group, Inc. operated a total of 214 stores globally. This number reflects an ongoing store rationalization initiative, which management noted comprised approximately 3 points of the total sales decline in Q3 2025. The store count breakdown at the end of Q2 2025 was:

Region	Number of Stores (as of Q2 2025)
Americas	101
Europe	52
Asia	61
Total Company-Owned Stores	214

The strategy here is clearly shifting focus away from company-owned physical retail toward higher-performing channels. The company closed an additional 6 locations during Q2 2025 alone.

The distribution model relies heavily on this mix, which also includes Third-party distributors in select international markets. These distributors, alongside the department stores and specialty retailers mentioned above, form the backbone of the wholesale network that delivered the 3% constant currency growth in Q3 2025. The company is focusing on fewer Stock Keeping Units (SKUs) to drive better average unit retail across these channels.

Here is a quick comparison of the channel performance for Q3 2025:

• Global Wholesale Sales (Constant Currency): Increased 3%.
• Direct-to-Consumer Sales (Constant Currency): Decreased 27%.
• Direct-to-Consumer Comparable Retail Sales: Declined 22%.
• Store Rationalization Impact on Q3 Sales Decline: Approximately 3 points.

Finance: draft 13-week cash view by Friday.

Fossil Group, Inc. (FOSL) - Canvas Business Model: Customer Segments

You're looking at the core groups Fossil Group, Inc. (FOSL) serves as of late 2025, based on their latest reported behavior. The company's worldwide net sales for the third quarter of 2025 totaled $270.2 million. This group generally consists of global, fashion-conscious consumers looking for accessories that hit a sweet spot between aspirational designer trends and accessible pricing.

The geographic breakdown shows clear differences in how these segments are performing across the globe, which is key for you to track.

Region	Constant Currency Net Sales Change (Q3 2025 vs. Prior Year)
Americas	Decreased by 9%
Europe	Decreased by 10%
Asia	Increased by 2%

This regional split suggests that while the Americas and Europe are seeing contraction, the Asian market segment is showing resilience, with sales increasing by 2% in Q3 2025. Still, the overall picture is one where the consumer is cautious; direct-to-consumer sales dropped a significant 27% in constant currency, while wholesale sales actually grew by 3%. That tells you where the remaining transactions are happening.

Licensed brand customers remain a vital segment, driven by the pull of established designer names. You see this in the brand performance data from Q3 2025, where brands like DIESEL and ARMANI EXCHANGE showed growth in constant currency. These buyers are likely less price-sensitive when the designer label is strong enough. The company's overall operating expenses were 54.3% of net sales in the quarter, reflecting the cost structure needed to support these varied brand partnerships.

Core Fossil brand enthusiasts are those who value the company's heritage and classic watch aesthetics. This group is showing some stickiness, as traditional watch sales only decreased by 1% in constant currency for the quarter. However, other categories tied to the core brand appeal, like leathers and jewelry, are facing much steeper declines, dropping 37% and 23% respectively. This suggests a sharp pivot in discretionary spending away from these accessory types within the core base.

You can see the channel preference shift clearly when looking at how customers are buying:

• Wholesale channel sales grew by 3% in constant currency.
• Direct-to-consumer sales fell by 27% in constant currency.
• Comparable retail store sales, a key indicator of in-person traffic, were down 22%.

The company ended the quarter with inventory at $166.8 million, down 26% year-over-year, which shows disciplined management against these shifting consumer demands.

Fossil Group, Inc. (FOSL) - Canvas Business Model: Cost Structure

You're looking at the expenses Fossil Group, Inc. (FOSL) is managing as part of its ongoing turnaround, which directly impacts the Cost Structure block of its Business Model Canvas. This structure is heavily influenced by rightsizing operations and managing debt following a balance sheet transformation.

The company set a clear goal for operational expense reduction in 2025. Fossil Group, Inc. is targeting approximately $100 million in Selling, General, and Administrative (SG&A) expenses savings for the full year 2025 versus 2024, stemming from workforce reduction, shifting markets to a distributor model, and closing about 50 retail stores. By the end of the third quarter of 2025, the company reported achieving over $60 million in year-to-date SG&A savings.

The Cost of Goods Sold (COGS) is implicitly understood through the Gross Profit and Net Sales figures. For the third quarter of 2025, worldwide net sales totaled $270.2 million, resulting in a gross profit of $132.4 million. This implies a COGS of approximately $137.8 million for the quarter, before considering the impact of royalty obligations.

A significant cost factor is the minimum royalty guarantees for licensed brands. The impact to gross profit from the minimum royalty deficit was noted in Q3 2025 earnings, although some minimum royalty reductions were received that moderately benefited 2025. These royalty payment obligations masked some of the operational improvements seen in the core traditional watch business.

Restructuring costs are a non-recurring expense category reflecting the ongoing rightsizing efforts. In the second quarter of 2025, restructuring costs included $7.3 million, primarily for professional services and employee costs. For the third quarter of 2025, restructuring costs recognized were $6.8 million.

Financing costs are fixed by the debt load. Following a balance sheet transformation completed subsequent to Q3 2025, total debt stood at $176.0 million. The interest expense for the third quarter of 2025 was reported as $4.2 million.

Here's a quick look at some of the key period-specific cost and expense metrics you need to track:

Expense/Metric Category	Amount (Q3 2025)	Amount (Q2 2025)
SG&A Expenses	$146.8 million	$110.9 million
Restructuring Costs	$6.8 million	$7.3 million
Interest Expense	$4.2 million	$4.3 million

The cost structure is also being managed through other means, which you should keep an eye on:

• SG&A expenses as a percentage of net sales for Q3 2025 were 54.3%.
• The company is continuing to evaluate incremental opportunities, including the potential sale of non-core assets.
• Store rationalization initiatives, including 47 fewer stores in operation versus a year ago, contributed to lower SG&A in Q3 2025.

Finance: draft 13-week cash view by Friday.

Fossil Group, Inc. (FOSL) - Canvas Business Model: Revenue Streams

The revenue streams for Fossil Group, Inc. are heavily reliant on product sales across its core categories and distribution channels, supplemented by licensing income.

Total consolidated net sales for the third quarter of 2025 were reported at $270.2 million, representing a 6.1% decrease on a reported basis compared to the third quarter of fiscal 2024. The company's revenue composition shows a clear focus on its primary product line, though this focus is being tested by category performance.

The breakdown of net sales by major product categories for the 13 weeks ended October 4, 2025, illustrates the current revenue mix:

Product Category	Q3 2025 Net Sales ($ millions)	Constant Currency Change YoY
Traditional Watches	226.04	Decreased 1%
Jewelry	25.06	Declined 23%
Leathers	15.09	Decreased 37%
Other	4.01	N/A

The sales performance across Fossil Group, Inc.'s major product categories in constant currency for Q3 2025 were:

• Sales of traditional watches (core category) decreased 1% in constant currency in the third quarter compared to the prior year period.
• Sales of jewelry declined 23% in constant currency during the third quarter.
• Sales in the leathers category decreased 37% in constant currency during the third quarter.

Revenue generation is also segmented by channel, showing a significant shift in customer interaction points. Wholesale performance provided a partial offset to the overall sales contraction in the quarter.

Channel performance in constant currency for Q3 2025 included the following:

• Wholesale revenue increased 3%.
• Direct-to-Consumer (DTC) revenue decreased 27%, which the company attributed in part to store rationalization initiatives.
• Within DTC channels, comparable retail sales declined 22%.

Beyond direct product sales, licensing fees and royalties contribute to the revenue base. For the third quarter of 2025, the company noted that its earnings per share miss was partly due to licensed brand minimum royalty deficits, indicating that these fees are a recognized, though currently pressured, component of the overall financial structure.