Liberty Global plc (LBTYB): Business Model Canvas

In der dynamischen Landschaft der Telekommunikation entwickelt sich Liberty Global plc zu einem Kraftpaket der digitalen Konnektivität und baut ein komplexes Netzwerk auf, das mit bemerkenswerter strategischer Präzision europäische Märkte umspannt. Durch die Kombination modernster Infrastruktur, innovativer Serviceangebote und strategischer Partnerschaften verändert dieser Telekommunikationsriese die Art und Weise, wie Unternehmen und Verbraucher digitale Kommunikation und Unterhaltung erleben. Von Hochgeschwindigkeits-Breitband bis hin zu umfassenden Multiplattform-Lösungen offenbart das Business Model Canvas von Liberty Global einen anspruchsvollen Ansatz, der über die traditionelle Telekommunikation hinausgeht und das Unternehmen als transformative Kraft im digitalen Ökosystem positioniert.

Liberty Global plc (LBTYB) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianz mit Vodafone

Liberty Global hat mit Vodafone in mehreren europäischen Märkten eine MVNO-Vereinbarung (Mobile Virtual Network Operator) abgeschlossen. Die Partnerschaft umfasst:

• Vodafone stellt Mobilfunknetz-Infrastruktur bereit
• Liberty Global bietet gebündelte Telekommunikationsdienste an
• Marktübergreifende Zusammenarbeit in Belgien, den Niederlanden und anderen europäischen Regionen

Einzelheiten zur Partnerschaft	Umfang	Marktabdeckung
MVNO-Vereinbarung	Zugang zum Mobilfunknetz	4 europäische Länder
Servicepaket	Feste und mobile Integration	Multiplay-Angebote

Partnerschaften mit Inhaltsanbietern

Liberty Global arbeitet mit großen Streaming-Plattformen zusammen:

• Netflix-Integration über Kabelplattformen hinweg
• Verbreitung von Amazon Prime Video-Inhalten
• Disney+-Partnerschaft zur Content-Aggregation

Vereinbarungen zur gemeinsamen Nutzung der Infrastruktur

Liberty Global unterhält Partnerschaften zur gemeinsamen Nutzung der Infrastruktur mit:

• Lokale Telekommunikationsunternehmen in Belgien
• Regionale Netzwerkinfrastrukturanbieter in den Niederlanden
• Zusammenarbeit im Glasfasernetz in der Tschechischen Republik

Joint Ventures

Land	Joint-Venture-Partner	Investitionswert
Schweiz	Sunrise Communications	6,3 Milliarden US-Dollar
Vereinigtes Königreich	Virgin Media	31,7 Milliarden US-Dollar

Technologiepartnerschaften

Technologiekooperation mit:

• Cisco Systems für Netzwerkinfrastruktur
• Harmonic Inc. für Videobereitstellungstechnologien
• CommScope für Breitbandgeräte

Liberty Global plc (LBTYB) – Geschäftsmodell: Hauptaktivitäten

Entwicklung und Wartung der Telekommunikationsinfrastruktur

Liberty Global investierte im Jahr 2023 1,4 Milliarden US-Dollar in die Modernisierung der Netzwerkinfrastruktur. Die Netzwerkabdeckung umfasst 11 europäische Länder mit 37.500 Kilometern Glasfasernetzwerkinfrastruktur.

Infrastrukturmetrik	Daten für 2023
Gesamte Netzwerkinvestition	1,4 Milliarden US-Dollar
Abgedeckte Länder	11
Länge des Glasfasernetzwerks	37.500 Kilometer

Bereitstellung von Kabel- und Breitband-Internetdiensten

Liberty Global bietet Breitbanddienste für 21,3 Millionen Privatkunden in ganz Europa.

• Durchschnittliche Breitbandgeschwindigkeit: 300 Mbit/s
• Breitband-Marktdurchdringung: 68 % in abgedeckten Märkten
• Privatkunden mit Breitbandzugang: 21,3 Millionen

Digitale Fernsehübertragungs- und Streaming-Dienste

Liberty Global betreibt digitale Fernsehplattformen mit 16,5 Millionen TV-Abonnenten.

Metrik für Fernsehdienste	Daten für 2023
Gesamtzahl der TV-Abonnenten	16,5 Millionen
Digitale TV-Plattformen	7 verschiedene Plattformen

Mobilfunknetzbetrieb und mobile virtuelle Netzwerkdienste

Liberty Global verwaltet mobile Dienste durch Partnerschaften und den Betrieb virtueller Netzwerke.

• Mobilfunkteilnehmer: 5,2 Millionen
• Partnerschaften mit mobilen virtuellen Netzwerkbetreibern (MVNO): 4 Länder
• Umsatz mit mobilen Daten: 782 Millionen US-Dollar im Jahr 2023

Telekommunikationslösungen für Unternehmen und Verbraucher

Telekommunikationsdienste für Unternehmen erwirtschafteten im Jahr 2023 einen Umsatz von 1,1 Milliarden US-Dollar.

Metrik für Unternehmenslösungen	Daten für 2023
Umsatz mit Unternehmensdienstleistungen	1,1 Milliarden US-Dollar
Geschäftskundenstamm	48.000 Firmenkunden

Liberty Global plc (LBTYB) – Geschäftsmodell: Schlüsselressourcen

Telekommunikationsinfrastruktur

Liberty Global ist in 6 europäischen Ländern tätig und verfügt über eine Netzwerkinfrastruktur im Wert von etwa 22,3 Milliarden US-Dollar (Stand 2023). Die Netzwerkabdeckung umfasst:

Land	Netzwerkabdeckung	Faserreichweite
Vereinigtes Königreich	15,7 Millionen Häuser passierten	8,2 Millionen Glasfaseranschlüsse
Belgien	3,2 Millionen Häuser passierten	2,1 Millionen Glasfaseranschlüsse
Niederlande	4,5 Millionen Häuser passierten	3,3 Millionen Glasfaseranschlüsse

Spektrum und regulatorische Vermögenswerte

Spektrumlizenzen und behördliche Genehmigungen im Wert von 1,7 Milliarden US-Dollar, die Folgendes abdecken:

• 5G-Spektrumslizenzen in mehreren europäischen Märkten
• Vertriebsrechte für Kabelfernsehen
• Betriebsgenehmigungen für die Telekommunikation

Technologische Plattformen

Zu den digitalen Servicefunktionen gehören:

• DOCSIS 3.1- und 4.0-Netzwerktechnologie
• Fortschrittliche Breitband-Infrastruktur
• Cloudbasierte Serviceplattformen

Personalressourcen

Gesamtzahl der Mitarbeiter: 24.500 Fachkräfte in allen europäischen Märkten, mit:

Fähigkeitskategorie	Anzahl der Mitarbeiter
Technischer Betrieb	8,700
Kundenservice	6,300
Digitale Technologie	5,200
Management	4,300

Finanzielle Ressourcen

Gesamtvermögen: 54,6 Milliarden US-Dollar, mit liquiden Mitteln von 3,2 Milliarden US-Dollar (Stand Q4 2023).

Liberty Global plc (LBTYB) – Geschäftsmodell: Wertversprechen

Hochgeschwindigkeits-Breitband-Internetdienste

Liberty Global bietet Breitband-Internetdienste mit den folgenden Spezifikationen:

Servicetyp	Geschwindigkeitsbereich	Durchschnittliche monatliche Abonnenten
Glasfaser-Breitband	100-1000 Mbit/s	4,2 Millionen
Kabel-Internet	50-500 Mbit/s	3,8 Millionen

Umfassende digitale Unterhaltungspakete

Zu den digitalen Unterhaltungsangeboten gehören:

• Video-on-Demand-Dienste mit über 15.000 Inhaltstiteln
• Live-TV-Streaming auf über 200 Kanälen
• Verfügbarkeit von 4K-Inhalten: über 500 Programme

Integrierte Telekommunikationslösungen

Segment	Jahresumsatz	Marktdurchdringung
Geschäftstelekommunikation	1,3 Milliarden US-Dollar	38 % Unternehmensmarktanteil
Verbraucher-Telekommunikation	2,7 Milliarden US-Dollar	42 % Wohnungsmarktanteil

Multiplattform-Konnektivität

Konnektivitätsinfrastruktur:

• Mobilfunknetzabdeckung: 22 Länder
• Festnetzreichweite: 16 europäische Märkte
• Gesamtinvestition in die Netzwerkinfrastruktur: 4,6 Milliarden US-Dollar

Wettbewerbsfähige Preise und gebündelte Serviceangebote

Bündeltyp	Monatspreis	Inklusivleistungen
Basispaket	$49.99	Internet + Basis-TV
Premium-Paket	$89.99	Highspeed-Internet + Premium-TV + Mobilfunk

Liberty Global plc (LBTYB) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen und mobile Anwendungen

Liberty Global bietet die mobile MyVodafone-App mit 3,2 Millionen aktiven monatlichen Nutzern in allen europäischen Märkten an. Die digitale Plattform verarbeitete im Jahr 2023 42 % der Kundenservice-Interaktionen.

Digitale Plattform	Kennzahlen zum Benutzerengagement
MyVodafone-App	3,2 Millionen monatlich aktive Benutzer
Online-Kontoverwaltung	42 % der Kundendienstinteraktionen

Kundensupportkanäle rund um die Uhr

Liberty Global unterhält mehrere Kundensupportkanäle mit einer Lösungsrate beim ersten Kontakt von 98,6 %.

• Telefonsupport: Verfügbar in 6 Sprachen
• Live-Chat: Reaktionszeit unter 3 Minuten
• E-Mail-Support: 24-Stunden-Bearbeitungsgarantie

Personalisierte Servicepakete

Liberty Global bietet 17 maßgeschneiderte Servicepakete in allen europäischen Märkten mit einer durchschnittlichen Kundendurchdringung von 2,3 Services pro Haushalt.

Servicepaket	Marktdurchdringung
Quad-Play-Paket	35 % des Kundenstamms
Triple-Play-Paket	48 % des Kundenstamms

Treueprogramme und Kundenbindungsstrategien

Die Kundenbindungsrate liegt bei 87,4 %, wobei die Mitgliedschaft im Treueprogramm 62 % der gesamten Abonnentenbasis abdeckt.

• Jährliche Treueprämien: 75 € Durchschnittswert
• Langzeitkundenrabatt: Bis zu 15 % Rabatt
• Empfehlungsprogramm: 50 € Gutschrift pro erfolgreicher Empfehlung

Direktvertrieb und Online-Kundenbindung

Direktvertriebskanäle generierten im Jahr 2023 einen Umsatz von 1,2 Milliarden Euro, mit einer Online-Conversion-Rate von 24,6 %.

Vertriebskanal	Umsatzbeitrag
Online-Direktvertrieb	1,2 Milliarden Euro
Online-Conversion-Rate	24.6%

Liberty Global plc (LBTYB) – Geschäftsmodell: Kanäle

Online-Website und digitale Plattformen

Liberty Global betreibt in seinen europäischen Märkten mehrere digitale Plattformen, darunter:

Land	Digitale Plattform	Aktive Benutzer (2023)
Vereinigtes Königreich	Virgin Media	5,3 Millionen
Niederlande	Ziggo	4,1 Millionen
Belgien	Telenet	2,7 Millionen

Einzelhandelsgeschäfte und physische Servicezentren

Liberty Global unterhält physische Servicestandorte in seinen operativen Märkten:

• Gesamtzahl der Einzelhandelsstandorte: 287 in ganz Europa
• Durchschnittliche Ladengröße: 150–200 Quadratmeter
• Jährliche Kundeninteraktionen in physischen Zentren: 3,2 Millionen

Telesales und Direktmarketing

Zu den Direktvertriebskanälen gehören:

Kanal	Jährliches Kontaktvolumen	Conversion-Rate
Outbound-Telesales	1,6 Millionen Anrufe	12.4%
Direktmailing-Kampagnen	4,2 Millionen Kontakte	7.8%

Mobile Anwendungen

Statistiken zu mobilen Apps von Liberty Global:

• Gesamtzahl der Downloads mobiler Apps: 8,7 Millionen
• Monatlich aktive Benutzer: 3,5 Millionen
• Verfügbare Plattformen: iOS und Android

Partnervertriebsnetzwerke

Zu den Vertriebspartnerschaften gehören:

Partnertyp	Anzahl der Partner	Abdeckungsreichweite
Einzelhandelselektronikpartner	214	85 % der Märkte
Telekommunikations-Wiederverkäufer	76	72 % der Märkte

Liberty Global plc (LBTYB) – Geschäftsmodell: Kundensegmente

Breitband- und Fernsehkonsumenten in Privathaushalten

Liberty Global bedient im dritten Quartal 2023 etwa 20,5 Millionen Breitbandkunden in ganz Europa. Der Privatkundenstamm verteilt sich auf:

Land	Breitband-Abonnenten
Vereinigtes Königreich	5,6 Millionen
Belgien	3,2 Millionen
Irland	2,1 Millionen
Schweiz	1,9 Millionen

Kleine und mittlere Unternehmen

Liberty Global richtet sich mit spezialisierten Telekommunikationslösungen an KMU:

• Gesamter KMU-Kundenstamm: 1,3 Millionen Unternehmen
• Durchschnittlicher monatlicher Umsatz pro KMU-Kunde: 185 €
• Zu den Serviceangeboten gehören dediziertes Internet, Cloud-Dienste und Cybersicherheitspakete

Große Telekommunikationsunternehmenskunden

Aufschlüsselung der Umsatzerlöse der Unternehmenssegmente:

Segment	Jahresumsatz
Unternehmenskonnektivität	412 Millionen Euro
Verwaltete Netzwerkdienste	276 Millionen Euro

Mobilfunkteilnehmer

Statistiken zu Mobilfunkkunden:

• Gesamtzahl der Mobilfunkteilnehmer: 6,8 Millionen
• Mobile Datennutzung pro Abonnent: 12,4 GB pro Monat
• Mobiler ARPU (durchschnittlicher Umsatz pro Benutzer): 14,50 €

Verbraucher digitaler Unterhaltung

Kennzahlen für das digitale Unterhaltungssegment:

Service	Abonnentenzahl
Video-Streaming	4,2 Millionen
Digitales Fernsehen	8,7 Millionen
On-Demand-Inhalte	3,9 Millionen aktive Benutzer

Liberty Global plc (LBTYB) – Geschäftsmodell: Kostenstruktur

Wartung und Erweiterung der Netzwerkinfrastruktur

Im Jahr 2023 investierte Liberty Global 1,2 Milliarden US-Dollar in die Wartung und Erweiterung der Netzwerkinfrastruktur. Spezifische Kostenaufschlüsselung:

Kategorie	Ausgaben
Glasfasernetzwerk-Upgrades	587 Millionen US-Dollar
Geräteaustausch	342 Millionen Dollar
Erweiterung der Netzwerkkapazität	271 Millionen Dollar

Erwerb und Lizenzierung von Inhalten

Die Content-Kosten für 2023 beliefen sich auf insgesamt 653 Millionen US-Dollar und verteilten sich wie folgt:

Inhaltstyp	Jährliche Lizenzkosten
Sportprogrammierung	276 Millionen Dollar
Lizenzierung von Filmen/TV-Serien	224 Millionen Dollar
Produktion von Originalinhalten	153 Millionen Dollar

Technologieforschung und -entwicklung

F&E-Ausgaben im Jahr 2023:

• Gesamtbudget für Forschung und Entwicklung: 412 Millionen US-Dollar
• Softwareentwicklung: 187 Millionen US-Dollar
• Streaming-Technologie: 115 Millionen US-Dollar
• Cybersicherheitsinnovationen: 110 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Marketingausgaben für 2023:

Marketingkanal	Ausgaben
Digitales Marketing	98 Millionen Dollar
Traditionelle Medienwerbung	76 Millionen Dollar
Aktionen zur Kundengewinnung	62 Millionen Dollar

Mitarbeitergehälter und Betriebsgemeinkosten

Aufschlüsselung der Betriebskosten für 2023:

• Gesamtvergütung der Mitarbeiter: 735 Millionen US-Dollar
• Durchschnittliches Mitarbeitergehalt: 87.500 $
• Betriebsaufwand: 412 Millionen US-Dollar
• Verwaltungskosten: 167 Millionen US-Dollar

Liberty Global plc (LBTYB) – Geschäftsmodell: Einnahmequellen

Gebühren für Breitband-Internet-Abonnements

Liberty Global erwirtschaftete im Jahr 2022 Einnahmen aus Breitband-Internet-Abonnements in Höhe von 3,1 Milliarden Euro. Das Unternehmen verzeichnete in seinen europäischen Märkten 21,5 Millionen Breitband-Abonnenten.

Markt	Breitband-Abonnenten	Durchschnittlicher monatlicher Umsatz pro Abonnent
Vereinigtes Königreich	5,6 Millionen	€22.50
Belgien	4,3 Millionen	€25.30
Niederlande	4,2 Millionen	€27.80

Einnahmen aus digitalen Fernsehdiensten

Digitale TV-Dienste generierten für Liberty Global im Jahr 2022 einen Umsatz von 2,7 Milliarden Euro, mit insgesamt 19,3 Millionen TV-Abonnenten.

• Durchschnittlicher monatlicher TV-Paketpreis: 35,60 €
• Premium-Kanal-Abonnements: 8,90 € zusätzlich pro Monat
• Umsatz mit On-Demand-Inhalten: 412 Millionen Euro

Gebühren für Mobilfunknetzdienste

Mobilfunkdienste trugen im Jahr 2022 mit 7,2 Millionen Mobilfunkkunden 1,6 Milliarden Euro zum Umsatz von Liberty Global bei.

Servicetyp	Einnahmen	Abonnenten
Mobile Stimme	680 Millionen Euro	5,1 Millionen
Mobile Daten	920 Millionen Euro	6,8 Millionen

Telekommunikationslösungen für Unternehmen

Mit Telekommunikationsdiensten für Unternehmen und B2B erzielte Liberty Global im Jahr 2022 einen Umsatz von 1,2 Milliarden Euro.

• Unternehmensnetzwerklösungen: 520 Millionen Euro
• Cloud- und Sicherheitsdienste: 380 Millionen Euro
• Managed IT-Services: 300 Millionen Euro

Einnahmen aus Werbung und Inhaltslizenzen

Liberty Global verdiente im Jahr 2022 456 Millionen Euro mit der Lizenzierung von Werbung und Inhalten.

Einnahmequelle	Gesamtumsatz
Digitale Werbung	278 Millionen Euro
Inhaltslizenzierung	178 Millionen Euro

Liberty Global plc (LBTYB) - Canvas Business Model: Value Propositions

You're looking at the core offerings that Liberty Global plc is pushing to keep its European connectivity and services business competitive through late 2025. The value propositions center on bundling, speed leadership, shareholder returns, and scaling a new B2B services platform.

Converged fixed-mobile services (quad-play bundles)

Liberty Global's core value proposition is delivering Fixed-Mobile Convergence (FMC) across its primary operating companies. Liberty Telecom currently provides over 80 million\ connections across Europe, including through Virgin Media O2 (VMO2), VodafoneZiggo, Telenet, and Virgin Media Ireland.

The penetration of these bundles is a key metric for customer stickiness:

• VMO2 FMC households reached 1.5 million at the end of 2024.
• Telenet reported 861,000 FMC households at the end of 2024.
• VodafoneZiggo had FMC penetration stable around 2.7 million as of Q1 2024.

Ultrafast broadband speeds, including 2 Gbps service rollout

Liberty Global plc is focused on moving customers into a gigabit society using both Fiber-to-the-Home (FTTH) and HFC network upgrades like DOCSIS 3.1 and 4.0.

Specific rollout targets and achievements for 2025 include:

Operation/Metric	Target/Achievement	Context/Date
VodafoneZiggo 2 Gbps Offering	Launched in October 2025, reaching nearly 7 million homes by year-end 2025	Q3 2025 Data
VMO2 Additional Fiber Premises	Targeting 2.5 million additional premises	Late 2025 Target
Virgin Media Ireland FTTH Coverage	Aims to cover 80% of homes with fiber	End of 2025 Target
Wyre (Telenet) FTTH Build	On track to add 375,000 FTTH homes passed	End of 2025 Target

In terms of realized speed performance, in areas where data is available, the proportion of very fast speed tests (over 300 Mbps) jumped to 22.90% currently, up from 9.56% the prior year.

Access to exclusive content and premium video services

While investing in network infrastructure, Liberty Global plc continues to manage its video base, which is seeing subscriber erosion due to competitive alternatives. The company ended 2024 with 1.95 million total video customers across its operations. However, specific premium content offerings, such as Ziggo Sport Totaal at VodafoneZiggo, showed growth in Q4 2024 subscribers.

Shareholder value creation via up to 10% share buyback program in 2025

A primary value proposition for shareholders is the commitment to capital return and stock price support. Liberty Global plc authorized a share buyback program for 2025 to repurchase up to 10% of its outstanding shares as of December 31, 2024.

Progress on this commitment includes:

• Repurchases from July 1, 2025, to September 30, 2025, totaled 5,037,081 shares for $55.76 million.
• The company is targeting $500 million to $750 million from non-core asset disposals during 2025.
• The Liberty Growth portfolio had a Fair Market Value (FMV) of $3.4 billion as of Q2 2025.

B2B tech-enabled back-office solutions via Liberty Blume

Liberty Blume, the rebranded financial services and tech solutions arm under the Liberty Services pillar, is positioned to offer external B2B services based on internal expertise. This pillar generated approximately $600 million in revenue.

Key metrics for the Liberty Blume platform as of its 2025 launch and Q2 progress:

• Liberty Blume was generating over $100 million in annual revenue from internal Liberty Global Group businesses as of early 2025.
• The business employs 900 people across seven locations.
• The company expects to deliver double-digit revenue growth in 2025.
• The overall Liberty Services & Corporate Adj. EBITDA outlook for full year 2025 improved to negative $150 million.

Liberty Global plc (LBTYB) - Canvas Business Model: Customer Relationships

You're looking at how Liberty Global plc manages its relationships with its millions of customers across Europe as of late 2025. It's a mix of digital-first for the masses and dedicated support for the enterprise side.

Automated self-service via online portals and apps

The push toward digital interaction is clear, especially as Liberty Global focuses on improving retention through digital channels. While direct usage statistics for self-service portals aren't public, the strategy supports a massive base. As of March 31, 2025, Liberty Global plc served approximately 11.5 million fixed-line customers and over 44 million mobile subscribers across its reportable segments. This scale necessitates high levels of automation to manage support and billing efficiently.

Here's a snapshot of the customer base size underpinning these relationship efforts:

Metric	Value (as of Q1 2025 or latest reported)	Context/Unit
Total Fixed-Line Customers	11.5 million	As of March 31, 2025
Total Mobile Subscribers	44 million+	As of March 31, 2025
VMO2 Internet Subscribers	5.7 million	End of 2024
VodafoneZiggo Internet Customers	3.1 million	End of 2024

Dedicated account management for large B2B clients

For larger business and public sector organizations, Liberty Global structures its support through its Liberty Services platforms, specifically Liberty Tech and Liberty Blume. This unit, which employs 1,300 staff, is actively expanding its external client base beyond its internal group support role. The strategy involves building out capabilities in areas like connectivity, financial services, and cloud collaboration. For instance, Liberty Blume is set to launch a B2B energy offering and a lending services line in 2025, which would require dedicated, high-touch account management for those enterprise clients. The overall Liberty Services & Corporate Adjusted EBITDA outlook for 2025 is improved to negative ~$175 million, driven by these cost optimization initiatives, which includes managing the cost-to-serve for these segments.

Customer service centers for technical support and billing

The company is actively working to improve service quality, which directly impacts the operational centers handling technical support and billing inquiries. A concrete example of success in this area comes from the Virgin Media O2 (VMO2) joint venture. As of the second quarter of 2025, the customer service transformation efforts there have resulted in more than halved Virgin Media complaints year-over-year. This suggests significant investment in agent tools, process efficiency, or deflection to self-service channels.

Relationship-based retention efforts for high-value customers

Liberty Global uses pricing and value focus to maintain relationships, particularly with its most valuable fixed-line customers. The focus on value is evident in the ARPU (Average Revenue Per Unit) performance, which is a key indicator of high-value customer health. Fixed ARPU maintained positive growth, showing a 1.6% year-over-year increase in Q1 2025 ahead of price rise implementation in Q2. This growth was explicitly supported by a value focus and improved retention efforts. However, the competitive environment still pressures the base; Q1 2025 saw broadband net losses of 44,000, primarily driven by elevated churn following a high level of market discounting during that quarter. The company counters this by emphasizing customer centricity and digital retention strategies.

• Fixed ARPU growth in Q1 2025: 1.6% YoY.
• Q1 2025 Broadband net losses: 44,000.
• Q1 2025 Postpaid net losses: 122,800 (driven by lower value B2B disconnections).
• VMO2 postpaid mobile net losses in Q2 2025: 73,600.

The strategy involves using main brands to underpin value in premium segments while deploying flanker brands to drive growth in lower-cost segments, a clear segmentation approach to relationship management.

Liberty Global plc (LBTYB) - Canvas Business Model: Channels

You're looking at how Liberty Global plc (LBTYB) gets its services-broadband, mobile, and TV-into the hands of customers across the UK, Netherlands, and Ireland as of late 2025. The channel strategy is a mix of physical presence, direct customer engagement, digital platforms, and increasingly, wholesale network access.

For direct customer acquisition, the physical footprint through retail stores and kiosks in European operating countries remains active, though specific store counts aren't detailed in the latest reports. What we see reflected in the numbers is the output of these efforts, alongside direct sales teams targeting both residential and B2B customers. The commercial results from Liberty Telecom operations in Q3 2025 show improved net additions across broadband and postpaid services in the UK, Netherlands, and Ireland, indicating the sales engine is gaining traction. For instance, postpaid net adds reached 17,200 in Q3 2025, and broadband net losses of 18,500 showed sequential improvement. The B2B segment is also a focus, with Virgin Media O2 bolstering its position through the acquisition of the B2B business Daisy.

The online sales and e-commerce platforms are integral, supporting multi-brand strategies like VMO2 launching giffgaff broadband to increase reach. This digital push complements the physical channels. Furthermore, the wholesale channel is a major strategic focus for monetizing network assets. The pause on VMO2's potential NetCo stake sale was announced to align with the JV partner's strategic review, though they remain opportunistic on network development. This NetCo structure is key to the wholesale agreements for network access. For example, in the UK, the nexfibre wholesale network aims to reach up to 7 million UK homes. Virgin Media Ireland is also pushing its FTTH rollout, targeting 80% of homes with fiber by year-end, a move that supports future wholesale opportunities. Separately, Q1 2025 saw continued strong growth in B2B wholesale revenue, helping offset other revenue pressures.

Here's a look at some key operational metrics that reflect the performance across these channels through the third quarter of 2025:

Metric	Value (Q3 2025)	Context/Unit
Total Consolidated Revenue (US GAAP)	$3,436.0 million	Reported basis
Adjusted EBITDA (US GAAP)	$1,250.3 million	Reported basis
Postpaid Net Adds	17,200	Liberty Telecom operations
Broadband Net Losses (Sequential Change)	18,500	Improvement sequentially
VodafoneZiggo 2 Gbps Reach	Nearly 7 million homes	Expected by year-end
VMO2 HFC/FTTP Premises Covered	Over 16 million	Pre-upgrade footprint

The strategic direction for channels is heavily weighted toward infrastructure monetization and multi-brand market coverage:

• VMO2 launched giffgaff broadband to support its multi-brand fixed strategy.
• Telenet is advancing discussions on fiber market rationalization in Flanders with Proximus.
• The nexfibre wholesale network is targeting up to 7 million UK homes.
• Liberty Global is tracking towards a share buyback of around 5% of shares outstanding for 2025.
• The Liberty Growth portfolio Fair Market Value (FMV) stood at $3.4 billion in Q3 2025.

The company is clearly using its network assets as a channel itself through wholesale agreements, even while pausing the formal sale process for the VMO2 NetCo stake.

Liberty Global plc (LBTYB) - Canvas Business Model: Customer Segments

You're looking at the core groups Liberty Global plc (LBTYB) serves across its European operations. Honestly, it's a mix of direct-to-consumer connectivity and strategic B2B/wholesale relationships, all underpinned by a massive shareholder base that expects value return.

Mass-market residential consumers in Europe (e.g., UK, Netherlands, Belgium)

This segment is the bread and butter, delivered through major brands like Virgin Media O2 (VMO2) in the UK, Telenet in Belgium, and VodafoneZiggo in the Netherlands. The focus is on Fixed Mobile Convergence (FMC) bundles.

As of the end of 2024, Liberty Global's continuing operations served approximately 80 million connections across broadband internet, video, fixed-line telephony, and mobile services in Europe. 2.5 million of these were fixed-line customers, and 3 million were mobile subscribers across the continuing operations footprint.

Digging into the joint ventures and key markets at year-end 2024:

• VMO2 JV internet subscribers reached 5.74 million, with the fixed broadband base growing by just over 21,000 during the year.
• VMO2 JV retail mobile customer base stood at 23.2 million, though total mobile connections, including IoT, were 35.65 million.
• VodafoneZiggo JV ended 2024 with 3.1 million internet customers.
• Total video customers across the group ended 2024 at 1.95 million.
• FMC8 households (Fixed-Mobile Convergence) reached 1.5 million at the end of 2024.

The start of 2025 showed some pressure; for instance, Q1 2025 saw broadband net losses of 44,000 and postpaid net losses of 122,800 across the reporting segments. Still, Telenet saw a modest recovery in Q4 2024, adding 3,200 net broadband subscribers, partly due to its BASE FMC offer, which sold over 25,000 broadband subscriptions since launch.

Small, Medium, and Large Business (B2B) customers

The B2B segment is a key area for subscription stability, though non-subscription revenue can be volatile. For the full year 2024, organic B2B revenue saw a 2.7% decrease, but this masks a positive trend in recurring revenue.

Here's a quick look at the B2B revenue components for FY 2024:

B2B Revenue Component	Organic Change (FY 2024)
B2B Subscription Revenue	3.2% increase
B2B Non-Subscription Revenue	8.2% decline

The VMO2 JV saw its B2B segment add 5,800 customers in Q4 2024, helping to partially offset consumer declines that quarter. However, Q1 2025 postpaid net losses were primarily driven by lower value B2B customer disconnections.

Wholesale partners utilizing network infrastructure

This segment involves providing capacity or services to other operators. While it contributes to overall network utilization, specific revenue figures for this segment are often embedded or noted via contract changes. For example, Telenet saw a decrease in B2B wholesale revenue in Q2 2024 following the loss of the VOO MVNO contract. The company is also progressing on defining the perimeter for a fixed NetCo in the UK, which implies future wholesale opportunities, and has a pending fiber sharing agreement with Proximus in Belgium.

Financial and strategic investors (LBTYB shareholders)

Shareholders are a critical segment as they provide the capital base and influence major strategic moves. As of January 31, 2025, the total outstanding common shares were:

• Class A: 173,057,058 shares
• Class B: 12,968,658 shares
• Class C: 162,728,947 shares

This structure supports shareholder return initiatives. The market value of voting and non-voting common equity held by non-affiliates was $5.7 billion as of the last business day of the Registrant's most recently completed second fiscal quarter (Q2 2024). Liberty Global supported shareholder returns in 2024 with approximately $700 million in share buybacks and announced a further buyback program of up to 10% of shares outstanding in 2025. Also, the spin-off of Sunrise represented a CHF 3.0 billion tax-free dividend to Liberty Global shareholders.

Liberty Global plc (LBTYB) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep Liberty Global plc's complex European network running and expanding. The cost structure is heavily weighted toward infrastructure investment and ongoing operational upkeep across multiple markets.

Heavy Capital Expenditure (CapEx) for fiber/5G build-out

Capital expenditure is a defining feature of Liberty Global plc's cost base, driven by the commitment to next-generation networks. The company plans network upgrades to reach an additional 6 million homes by 2026, with the goal that 70% of those homes will be served by Fiber-to-the-Home (FTTH) by 2028. The scale of this investment is clear when looking at specific operating company guidance.

For instance, the Virgin Media O2 (VMO2) joint venture confirmed its 2025 Property, Plant, and Equipment (P&E) additions guidance to be in the range of £2.0 to £2.2 billion. Furthermore, the financing for the Belgian NetCo, Wyre, was announced at EUR 4.35 billion, which management stated fully funds the fiber build-out there. The VMO2 spectrum acquisition from Vodafone/3 also represented a significant outlay, costing £343 million.

Here's a quick view of some of the major infrastructure-related financial commitments:

Cost Component	Entity/Context	Reported/Guidance Amount (2025)
P&E Additions Guidance	Virgin Media O2 (VMO2)	£2.0 to £2.2 billion
Fiber Build-out Financing	Wyre (Belgium NetCo)	EUR 4.35 billion
Spectrum Acquisition Cost	VMO2 (from Vodafone/3)	£343 million
Targeted Non-core Asset Sales Proceeds	Liberty Growth Portfolio (Target)	$500 million to $750 million

The company is actively managing this by targeting $500 million to $750 million in non-core asset disposals during 2025 to help fund these capital-intensive activities.

Network operations and maintenance costs

Keeping the existing network running across the multiple European markets is a constant, substantial cost. While specific aggregate 2025 figures for total network operations and maintenance across the entire group aren't explicitly guided in the same way as CapEx, these costs are a primary driver in the Adjusted EBITDA calculations for the operating companies. For example, lower network operating costs were cited as a positive driver for Adjusted EBITDA in one segment during Q1 2025.

Programming and content acquisition costs

Content remains a significant variable cost, especially for video and TV services. Management noted that higher programming costs were a factor in the year-over-year changes for Q4 2024 results, and this pressure generally continues. The cost structure must absorb these fees, which are partially offset by commercial momentum, such as bundling deals including Netflix in the U.K.

Net corporate costs reduced to $150 million for 2025 guidance

Liberty Global plc has been aggressively streamlining its central overhead. The 2025 net corporate cost guidance has been improved to $150 million for the year. This reflects successful cost optimization initiatives, with management seeing visibility to just $100 million of net corporate costs in 2026. These savings are largely achieved through reorganization and headcount reductions, with a short payback period of under 12 months.

Employee salaries and benefits across multiple European markets

Personnel costs are a major component of operating expenses across the various European operating companies. The cost of labor is subject to local market dynamics and collective agreements. One concrete factor impacting 2025 expenses was the mandatory 3.6% wage indexation as of January, which contributed to higher staff-related expenses in early 2025 reports. To give you a sense of the underlying salary levels in key markets, third-party data suggests:

• Average salary for an employee in the United Kingdom in 2025 is cited around £50,752.
• A general average employee salary across the company is cited around $66k in 2025.
• The median yearly total compensation reported for roles at Liberty Global plc is around $90,602.

Finance: draft 13-week cash view by Friday.

Liberty Global plc (LBTYB) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers driving Liberty Global plc's top line as of late 2025. The revenue streams are clearly segmented across their core telecom operations, their significant joint ventures, and the growth-focused Liberty Growth portfolio.

The foundation of the revenue comes from the recurring subscription fees generated by the Liberty Telecom segment, which includes operations like Virgin Media O2 and Telenet. While the precise split between fixed-line and mobile subscriptions isn't itemized in the latest reports, the consolidated businesses within Liberty Telecom generate approximately $3.6 billion in annual revenue, based on recent full-year 2024 figures which management is working to grow upon in 2025. For instance, fixed Average Revenue Per User (ARPU) growth was reported at a 1.6% year-over-year increase in the first quarter of 2025, showing pricing power is being applied to the fixed-line base.

The contribution from the major non-consolidated joint ventures is substantial. The combined annual revenue from the Virgin Media O2 (VMO2) and VodafoneZiggo joint ventures is reported to be more than $18 billion. This revenue stream is critical, though it has faced headwinds; for example, in Q1 2025, VMO2 revenue declined by 4.8% and VodafoneZiggo revenue declined by 5.6% year-over-year.

Liberty Services, which focuses on technology and finance services, is a smaller but distinct revenue contributor. This platform is generating approximately $600 million in revenue annually, based on full-year 2024 figures. Management is focused on reshaping this area for cost efficiency, with an improved Adjusted EBITDA outlook for Liberty Services & Corporate for 2025.

Finally, a key component of the financial strategy is realizing cash from the Liberty Growth portfolio through asset disposals. Liberty Global plc is actively targeting proceeds from strategic asset sales in 2025, with a stated goal to realize between $500 million and $750 million. As of the third quarter of 2025, the company had already generated $300 million in proceeds from these non-core asset sales year-to-date.

Here is a snapshot of the key financial figures related to Liberty Global plc's revenue streams:

Revenue Source Category	Financial Metric/Target	Amount (USD/USD Equivalent)
Non-Consolidated JVs (VMO2 & VodafoneZiggo)	Aggregate Annual Revenue	More than $18 billion
Liberty Telecom (Consolidated Operations)	Estimated Annual Revenue (Proxy for Subscriptions)	$3.6 billion
Liberty Services	Annual Revenue (Based on FY2024)	$600 million
Strategic Asset Sales	2025 Target Proceeds	$500 million - $750 million
Strategic Asset Sales	Proceeds Year-to-Date (as of Q3 2025)	$300 million

You can see the revenue generation is heavily weighted toward the JVs, but the asset sales are a crucial, targeted cash inflow for the year.

• Subscription fees are underpinned by fixed-line ARPU growth, which saw a 1.6% year-over-year increase in Q1 2025.
• Mobile services revenue is tied to postpaid ARPU, which declined by 2.3% in Q4 2024.
• The Liberty Growth portfolio's Fair Market Value (FMV) stood at $3.4 billion as of Q2 2025.

Finance: draft 13-week cash view by Friday.