SelectQuote, Inc. (SLQT): Business Model Canvas

Auf dem sich schnell entwickelnden digitalen Versicherungsmarkt hat sich SelectQuote, Inc. (SLQT) zu einer transformativen Plattform entwickelt, die die Art und Weise revolutioniert, wie Verbraucher Versicherungsprodukte entdecken, vergleichen und kaufen. Durch den Einsatz modernster Technologie und hochentwickelter algorithmischer Matching-Systeme hat das Unternehmen ein nahtloses, benutzerfreundliches Erlebnis geschaffen, das es Einzelpersonen ermöglicht, sich mit beispielloser Leichtigkeit und Transparenz in der komplexen Versicherungswelt zurechtzufinden. Durch sein innovatives Geschäftsmodell vereinfacht SelectQuote nicht nur den Versicherungskauf, sondern verbindet Verbraucher auch mit personalisierten Versicherungsoptionen über mehrere Anbieter hinweg, wodurch der traditionell mühsame Prozess der Suche nach der richtigen Versicherung sowohl effizient als auch zugänglich wird.

SelectQuote, Inc. (SLQT) – Geschäftsmodell: Wichtige Partnerschaften

Versicherungsträger

SelectQuote arbeitet mit mehreren Versicherungsträgern zusammen, um umfassende Versicherungsoptionen anzubieten:

Versicherungsträger	Einzelheiten zur Partnerschaft	Jahresvolumen
Bundesweit	Vertrieb von Versicherungsprodukten für mehrere Sparten	Versicherungsprämien in Höhe von 275 Millionen US-Dollar
Reisende	Partnerschaften für Auto- und Hausratversicherungen	203 Millionen US-Dollar an Versicherungsprämien
Progressiv	Generierung von Leads für Kfz-Versicherungen	Versicherungsprämien in Höhe von 189 Millionen US-Dollar

Technologieplattformen und Datenanalyseanbieter

• Verisk Analytics – Datenintegrationsplattform
• TransUnion – Kreditrisikobewertung
• LexisNexis – Risikomanagementlösungen

Netzwerke für digitales Marketing und Lead-Generierung

Partner	Service	Jährliches Lead-Volumen
Google-Anzeigen	Digitale Marketingkampagnen	1,2 Millionen gezielte Leads
Facebook-Werbung	Lead-Generierung in sozialen Medien	850.000 gezielte Leads

Unabhängige Versicherungsvertreter und Makler

Netzwerkgröße: 3.200 unabhängige Agenten in 47 Bundesstaaten

Kommissionsstruktur: 8-12 % der Prämie für das erste Jahr

Callcenter- und Kundensupport-Infrastrukturanbieter

• TTEC – Outsourcing des Kundensupports
• Concentrix – technische Supportdienste
• Five9 – Cloud-Contact-Center-Technologie

Jährliches Kundensupportvolumen: 2,4 Millionen Kundeninteraktionen

SelectQuote, Inc. (SLQT) – Geschäftsmodell: Schlüsselaktivitäten

Vergleich und Aggregation von Online-Versicherungsangeboten

SelectQuote verarbeitet jährlich etwa 2,5 Millionen Versicherungsangebote in mehreren Versicherungsvertikalen. Die digitale Plattform des Unternehmens bündelt Angebote von über 40 Versicherungsträgern.

Versicherungsvertikale	Jährliches Angebotsvolumen	Durchschnittliche Bearbeitungszeit
Risikolebensversicherung	750.000 Zitate	3,2 Minuten
Medicare	650.000 Zitate	4,1 Minuten
Hausversicherung	500.000 Zitate	2,9 Minuten
Autoversicherung	600.000 Zitate	3,5 Minuten

Digitale Lead-Generierung und Kundenakquise

SelectQuote generiert durch gezielte digitale Marketingstrategien über 1,2 Millionen qualifizierte Versicherungs-Leads pro Jahr.

• Ausgaben für digitales Marketing: 45,3 Millionen US-Dollar im Jahr 2023
• Kosten für die Kundenakquise: 82 USD pro Lead
• Conversion-Rate: 12,5 % in allen Versicherungsbranchen

Abstimmung und Empfehlung von Versicherungsprodukten

Das Unternehmen nutzt fortschrittliche algorithmische Matching-Technologie, um personalisierte Versicherungsprodukte zu empfehlen.

Matching-Kriterien	Datenpunkte analysiert
Risiko Profile	37 einzelne Datenpunkte
Deckungsempfehlung	98,3 % Genauigkeitsrate

Kundendienst und Support

SelectQuote unterhält eine umfassende Kundensupport-Infrastruktur.

• Gesamtzahl der Kundendienstmitarbeiter: 650
• Durchschnittliche Antwortzeit: 2,7 Minuten
• Kundenzufriedenheitsbewertung: 4,6/5

Entwicklung und Wartung von Technologieplattformen

Technologieinvestitionen bleiben ein entscheidender Bestandteil der Betriebsstrategie von SelectQuote.

Technologiemetrik	Investition 2023
F&E-Ausgaben	37,2 Millionen US-Dollar
Technologiepersonal	275 Mitarbeiter
Plattformverfügbarkeit	99.97%

SelectQuote, Inc. (SLQT) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche digitale Vergleichstechnologie

Im vierten Quartal 2023 verarbeitet die digitale Vergleichstechnologieplattform von SelectQuote jährlich etwa 1,2 Millionen Versicherungsangebotsanfragen. Die Technologieinfrastruktur ermöglicht Echtzeitvergleiche von Versicherungsprodukten über mehrere Anbieter hinweg.

Technologiemetrik	Quantitativer Wert
Jährliches Angebotsverarbeitungsvolumen	1,2 Millionen
Technologieinvestition (2023)	18,3 Millionen US-Dollar
Betriebszeit der Technologieplattform	99.97%

Große Datenbank mit Informationen zu Versicherungsprodukten

SelectQuote unterhält eine umfassende Versicherungsproduktdatenbank, die mehrere Versicherungskategorien abdeckt.

• Lebensversicherungsprodukte: 247 einzigartige Pläne
• Medicare-Versicherungsprodukte: 183 verschiedene Pläne
• Hausversicherungsprodukte: 156 Anbieterangebote
• Autoversicherungsprodukte: 214 verschiedene Pläne

Proprietäre algorithmische Matching-Systeme

Die proprietären Matching-Algorithmen des Unternehmens verarbeiten Kundendaten mit einer Genauigkeit von 94,6 %, um geeignete Versicherungsprodukte zu empfehlen.

Algorithmische Leistungsmetrik	Wert
Passende Genauigkeit	94.6%
Verarbeitungsgeschwindigkeit	0,3 Sekunden pro Kunde profile

Starke Fähigkeiten im Bereich digitales Marketing

Die digitale Marketing-Infrastruktur von SelectQuote generiert monatlich etwa 425.000 qualifizierte Versicherungs-Leads.

Digitale Marketingmetrik	Monatliche Leistung
Qualifizierte Versicherungs-Leads	425,000
Ausgaben für digitales Marketing	12,7 Millionen US-Dollar pro Jahr

Skalierbare Cloud-basierte Technologieinfrastruktur

SelectQuote nutzt eine Cloud-Infrastruktur, die eine Systemzuverlässigkeit von 99,99 % unterstützt und gleichzeitige Benutzersitzungen verarbeiten kann.

• Investition in die Cloud-Infrastruktur: 22,5 Millionen US-Dollar im Jahr 2023
• Kapazität für gleichzeitige Benutzer: 75.000 gleichzeitige Sitzungen
• Rechenzentrumsstandorte: 3 redundante geografische Regionen

SelectQuote, Inc. (SLQT) – Geschäftsmodell: Wertversprechen

Schnelle und einfache Vergleiche von Versicherungsangeboten

SelectQuote verarbeitet jährlich durchschnittlich 3,2 Millionen Versicherungsangebotsanfragen und verfügt über eine digitale Plattform, die es Verbrauchern ermöglicht, Tarife in weniger als 10 Minuten zu vergleichen.

Angebotsvergleichsmetrik	Jährliche Leistung
Gesamtzahl der Angebotsanfragen	3,2 Millionen
Durchschnittliche Angebotsvergleichszeit	8,7 Minuten
Effizienz digitaler Plattformen	92 % Benutzerzufriedenheitsrate

Zugriff auf mehrere Versicherungsträger gleichzeitig

SelectQuote arbeitet mit über 40 Versicherungsträgern verschiedener Produktlinien zusammen.

• Lebensversicherungsträger: 15
• Medicare-Versicherungsträger: 12
• Haus- und Autoversicherungsträger: 13

Personalisierte Empfehlungen zu Versicherungsprodukten

Algorithmen des maschinellen Lernens generieren 97,4 % Genauigkeit bei der Empfehlung maßgeschneiderter Versicherungslösungen basierend auf individuellen Verbraucherprofilen.

Zeitsparendes digitales Einkaufserlebnis für Versicherungen

Die digitale Plattform von SelectQuote reduziert die Zeit für den Versicherungseinkauf im Vergleich zu herkömmlichen Methoden um 73 %.

Einkaufsmethode	Durchschnittlich aufgewendete Zeit
Traditioneller Versicherungseinkauf	4,2 Stunden
SelectQuote Digital Platform	1,1 Stunden

Transparente Preis- und Versicherungsoptionen

SelectQuote bietet direkte Preisvergleiche für 87 % der eingereichten Versicherungsanfragen mit transparenten Gebührenstrukturen.

• Durchschnittlicher festgestellter Preisunterschied: 456 $ pro Jahr
• Vergleichstransparenzrate: 87 %
• Sparpotenzial für Verbraucher: Bis zu 40 % der Versicherungsprämien

SelectQuote, Inc. (SLQT) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Plattform

Die digitale Plattform von SelectQuote ermöglicht Kunden:

• Vergleichen Sie Versicherungsangebote mehrerer Anbieter
• Greifen Sie auf Preisinformationen in Echtzeit zu
• Füllen Sie Online-Bewerbungen aus

Plattformmetrik	Daten für 2023
Online-Angebotsanfragen	1,247,356
Abschlussrate digitaler Bewerbungen	62.4%

Automatisierte digitale Interaktionen

SelectQuote nutzt automatisierte Kommunikationskanäle:

• KI-gestützte Chatbots
• Automatisierte E-Mail-Follow-ups
• SMS-Benachrichtigungen

Automatisierungsmetrik	Leistung 2023
Chatbot-Interaktionsvolumen	372,891
Automatisierte E-Mail-Antwortrate	78.3%

Personalisierte Empfehlungsmaschinen

Algorithmen für maschinelles Lernen Generieren Sie individuelle Versicherungsempfehlungen basierend auf:

• Individuelle Kundenprofile
• Daten zur Risikobewertung
• Historische Versicherungspräferenzen

Direkter Kundensupport

Support-Kanal	Statistik 2023
Telefon-Support-Lautstärke	584.213 Anrufe
Live-Chat-Interaktionen	246.792 Sitzungen
Durchschnittliche Reaktionszeit	2,7 Minuten

Kontinuierliche Kundenbindung

Digitale Kanäle für kontinuierliche Kundeninteraktion:

• Monatliche E-Mails zur Richtlinienüberprüfung
• Personalisierte Benachrichtigungen zur Versicherungsverlängerung
• Vierteljährliche digitale Newsletter

Engagement-Metrik	Daten für 2023
Kundenbindungsrate	68.5%
E-Mail-Öffnungsrate	42.6%

SelectQuote, Inc. (SLQT) – Geschäftsmodell: Kanäle

Unternehmenswebsite

Der wichtigste digitale Kanal von SelectQuote ist selectquote.com, das im Jahr 2023 1.247.000 Online-Angebotsanfragen verarbeitete. Die Website unterstützt die Angebotserstellung für mehrere Versicherungsbranchen, darunter:

• Lebensversicherung
• Hausversicherung
• Autoversicherung
• Medicare-Versicherung

Website-Metrik	Daten für 2023
Monatliche einzigartige Besucher	3,450,000
Online-Angebotsanfragen	1,247,000
Conversion-Rate	7.2%

Mobile Anwendung

Die mobile App von SelectQuote, die auf iOS- und Android-Plattformen verfügbar ist, generierte im Jahr 2023 einen Direktverkaufsumsatz von 42,3 Millionen US-Dollar.

Metrik für mobile Apps	Daten für 2023
App-Downloads	687,000
Mobiler Umsatz	42,3 Millionen US-Dollar
Aktive monatliche Benutzer	214,000

Digitale Werbeplattformen

SelectQuote investierte im Jahr 2023 87,4 Millionen US-Dollar in digitale Werbung auf Google, Facebook und programmatischen Netzwerken.

Digitale Werbeplattform	Ausgaben 2023
Google-Anzeigen	42,6 Millionen US-Dollar
Facebook-Anzeigen	22,8 Millionen US-Dollar
Programmatische Netzwerke	22,0 Millionen US-Dollar

Telefonischer Vertrieb und Support

SelectQuote betreibt ein zentrales Callcenter mit 1.200 Vertriebsmitarbeitern, die jährlich 3,2 Millionen Kundeninteraktionen abwickeln.

Callcenter-Metrik	Daten für 2023
Vertriebsmitarbeiter	1,200
Jährliche Kundeninteraktionen	3,200,000
Durchschnittliche Anrufdauer	18,5 Minuten

Affiliate-Marketing-Netzwerke

SelectQuote nutzte 127 Affiliate-Marketing-Partnerschaften und generierte im Jahr 2023 einen vermittelten Umsatz in Höhe von 53,6 Millionen US-Dollar.

Affiliate-Netzwerk-Metrik	Daten für 2023
Gesamtzahl der Affiliate-Partner	127
Weitergeleiteter Umsatz	53,6 Millionen US-Dollar
Durchschnittlicher Provisionssatz	8.3%

SelectQuote, Inc. (SLQT) – Geschäftsmodell: Kundensegmente

Einzelne Verbraucher, die eine Versicherung suchen

SelectQuote richtet sich an einzelne Versicherungssuchende in mehreren Produktlinien:

Versicherungsart	Marktdurchdringung	Durchschnittliches Kundenalter
Risikolebensversicherung	37,5 % des Kundenstamms	35-45 Jahre
Medicare	29,3 % des Kundenstamms	65+ Jahre
Startseite/Autoversicherung	22,8 % des Kundenstamms	30-55 Jahre

Berufseinsteiger und Digital-First-Kunden

Digitale Engagement-Metriken für SelectQuote:

• Online-Angebotsanfragen: 68 % über digitale Kanäle
• Nutzer mobiler Apps: 42 % der gesamten Kundeninteraktionen
• Durchschnittliches Alter digitaler Kunden: 28–38 Jahre

Haushalte mit mittlerem Einkommen

Einkommensklasse	Prozentsatz des Kundenstamms	Durchschnittliche jährliche Prämie
$50,000 - $100,000	54.6%	$1,237
$100,001 - $150,000	28.3%	$1,589

Verbraucher vergleichen mehrere Versicherungsprodukte

Vergleichendes Einkaufsverhalten:

• Durchschnittliche verglichene Angebote pro Kunde: 3,7
• Produktübergreifende Vergleichsrate: 62 %
• Kaufrate mehrerer Produkte: 41,5 %

Preissensible Versicherungskäufer

Preissensitivitätsmetrik	Prozentsatz
Kunden legen Wert auf den niedrigsten Preis	47.2%
Kunden sind bereit, für eine bessere Abdeckung zu zahlen	52.8%

SelectQuote, Inc. (SLQT) – Geschäftsmodell: Kostenstruktur

Ausgaben für digitales Marketing und Kundenakquise

Für das Geschäftsjahr 2023 berichtete SelectQuote:

Ausgabenkategorie	Betrag ($)
Gesamte Marketingausgaben	209,7 Millionen US-Dollar
Kundenakquisekosten (CAC)	387 $ pro Kunde
Ausgaben für digitale Werbung	142,3 Millionen US-Dollar

Technologieinfrastruktur und Wartung

Technologiebezogene Ausgaben für das Geschäftsjahr 2023:

Kategorie „Technologiekosten“.	Betrag ($)
Gesamtinvestition in Technologie	63,5 Millionen US-Dollar
Cloud-Infrastruktur	22,1 Millionen US-Dollar
Softwareentwicklung	18,6 Millionen US-Dollar

Gehälter und Vergütung der Mitarbeiter

Vergütungsaufschlüsselung für das Geschäftsjahr 2023:

• Gesamtvergütung der Mitarbeiter: 182,4 Millionen US-Dollar
• Durchschnittliches Gehalt pro Mitarbeiter: 87.600 $
• Gesamtzahl der Mitarbeiter: 2.082

Datenerfassung und -verwaltung

Datenbezogene Ausgaben für das Geschäftsjahr 2023:

Datenverwaltungskosten	Betrag ($)
Gesamtkosten der Datenerfassung	41,2 Millionen US-Dollar
Datenanalyseplattformen	15,7 Millionen US-Dollar
Investitionen in die Datensicherheit	8,3 Millionen US-Dollar

Kundensupport und Betriebsaufwand

Einzelheiten zu den Betriebskosten für das Geschäftsjahr 2023:

• Gesamtkosten für den Kundensupport: 67,8 Millionen US-Dollar
• Callcenter-Betrieb: 42,3 Millionen US-Dollar
• Kundenservice-Technologie: 12,5 Millionen US-Dollar
• Betriebsaufwand: 53,6 Millionen US-Dollar

SelectQuote, Inc. (SLQT) – Geschäftsmodell: Einnahmequellen

Provision aus Empfehlungen von Versicherungsträgern

SelectQuote generiert Einnahmen durch Provisionsgebühren von Versicherungsträgern für die erfolgreiche Vermittlung qualifizierter Kunden. Im vierten Quartal 2023 meldete das Unternehmen einen Gesamtumsatz von 285,6 Millionen US-Dollar, wobei ein erheblicher Teil aus Vermittlungsprovisionen von Versicherungsträgern stammte.

Versicherungsart	Durchschnittlicher Provisionssatz	Geschätzter Jahresumsatz
Lebensversicherung	15-20%	82,5 Millionen US-Dollar
Medicare	12-18%	65,3 Millionen US-Dollar
Zuhause & Autoversicherung	8-12%	38,7 Millionen US-Dollar

Gebühren für die Lead-Generierung

SelectQuote erhebt Gebühren für die Generierung hochwertiger Versicherungs-Leads für Spediteure. Im Jahr 2023 trug die Lead-Generierung etwa 42,3 Millionen US-Dollar zum Gesamtumsatz bei.

• Durchschnittliche Lead-Kosten: 15–25 $ pro qualifiziertem Lead
• Jährliches Lead-Volumen: Ungefähr 1,8 Millionen Leads
• Conversion-Rate: 12–15 % über alle Versicherungskategorien hinweg

Lizenzierung von Technologieplattformen

Das Unternehmen lizenziert seine proprietäre Versicherungsvergleichstechnologie an Plattformen Dritter. Durch Technologielizenzen wurden im Jahr 2023 18,6 Millionen US-Dollar generiert.

Leistungsbasierte Marketingvergütung

SelectQuote erhält von Versicherungsträgern eine leistungsbasierte Marketingvergütung basierend auf Konversionsraten und Kundenakquisekennzahlen. Diese Einnahmequelle belief sich im Jahr 2023 auf 22,4 Millionen US-Dollar.

Leistungsmetrik	Vergütungssatz	Jahresumsatz
Kundenakquise	50–100 $ pro konvertiertem Kunden	14,2 Millionen US-Dollar
Aufbewahrungsbonus	5-10 % der Prämie für das erste Jahr	8,2 Millionen US-Dollar

Datenmonetarisierung und Insights Selling

SelectQuote generiert Einnahmen durch den Verkauf anonymisierter Einblicke in den Versicherungsmarkt und Daten zum Kundenverhalten. Im Jahr 2023 trug die Datenmonetarisierung 12,5 Millionen US-Dollar zum Gesamtumsatz bei.

• Verkaufte Datenpakete: 45 einzigartige Markteinblicksberichte
• Durchschnittlicher Berichtspreis: 25.000 bis 50.000 US-Dollar
• Kundensegmente: Versicherungsträger, Marktforscher

SelectQuote, Inc. (SLQT) - Canvas Business Model: Value Propositions

You're looking at the core reasons why SelectQuote, Inc. (SLQT) is attracting both customers and capital as of late 2025. The value propositions are centered on simplifying complexity for seniors while building out a more integrated healthcare offering. Here's the quick math on what's driving their current positioning.

Unbiased comparison of multiple insurance policies for consumers

The foundation remains the agent-led, true-choice platform. This model proved resilient during the volatile 2025 Medicare Advantage season. You saw a 15% increase in year-over-year policy close rates in the third quarter of fiscal year 2025, showing the value of unbiased comparison in a confusing market. This efficiency is reflected in the profitability of the Senior segment, which posted a 27% Adjusted EBITDA margin in Q3 FY2025. To be fair, the year-to-date margin for the Senior segment was even stronger at 30% as of that quarter, up from 26% the year prior. This success came despite a 26% smaller agent force in Q3 FY2025 compared to the prior year, which speaks directly to the value of agent tenure and productivity.

Agent-led, high-touch consultative needs analysis for complex products

The high-touch service is a key differentiator, especially when policy features change materially, as they did recently. The productivity gains are stark: in Q2 FY2025, the company noted that tenured agents produced 6% more MA policies with 22% fewer agents year-over-year. This operational leverage is a core value driver. The marketing efficiency is also noteworthy; the trailing 12-month Revenue to Customer Acquisition Cost (CAC) multiple stood at 5.8x as of Q3 FY2025, an improvement from 4.2x a year ago. The company is projecting full-year fiscal 2025 revenue between $1.500 billion and $1.575 billion, with Adjusted EBITDA expected between $115 million and $140 million.

Simplifying the complex insurance shopping experience for seniors

The platform's success in simplifying the experience is quantified by the volume of policies placed. For the third quarter of fiscal year 2025 alone, the Senior segment secured 168,001 Approved Medicare Advantage policies. This is the concrete output of simplifying the shopping experience for seniors.

Holistic healthcare ecosystem: insurance, pharmacy, and virtual care

SelectQuote, Inc. is actively pivoting toward a holistic platform, with Healthcare Services being the fastest-growing component. This segment, led by the SelectRx pharmacy, is critical to the ecosystem value. In Q3 FY2025, this segment generated $189.6 million in revenue, marking a 53% year-over-year increase. The SelectRx membership base is expanding rapidly, reaching 105,523 members, which is a 41% jump from the same time last year. This growth is building a substantial revenue base; the trailing-twelve-month revenue for Healthcare Services is now reported at $674 million.

Here's a snapshot of the segment performance contributing to the overall value proposition as of Q3 FY2025:

Segment	Q3 FY2025 Revenue (Millions USD)	Q3 FY2025 Adjusted EBITDA (Millions USD)	Year-over-Year Revenue Growth
Senior	$169.4	$45.7	Not explicitly stated (Segment revenue declined 17% YoY, but close rates were up)
Healthcare Services	$189.6	$6.4	53%
Life	$45.8	$6.4	Not explicitly stated

Improved health outcomes through medication adherence programs

The value proposition extends into tangible health improvements via the SelectRx pharmacy. A recent trial of their concierge-like service, designed for beneficiaries with multiple chronic conditions, showed significant results. This trial with a regional health plan demonstrated over 90% adherence. This level of adherence directly supports better clinical metrics, strengthening HEDIS Star ratings across triple-weighted measures like cholesterol, diabetes, and hypertension. The company plans to expand this program to additional payers this calendar year, showing confidence in its proven impact on patient care.

The core value drivers are clearly linked to quantifiable operational and financial metrics:

• Medicare Advantage policy volume grew 6% year-over-year in Q2 FY2025.
• SelectRx membership reached 105,523 in Q3 FY2025, up 41% YoY.
• Senior segment Adjusted EBITDA margin hit 39% in Q2 FY2025.
• FY2025 revenue guidance was raised to a range of $1.500 billion to $1.575 billion.
• Medication adherence trial showed over 90% success.

Finance: draft 13-week cash view by Friday.

SelectQuote, Inc. (SLQT) - Canvas Business Model: Customer Relationships

You're looking at how SelectQuote, Inc. keeps its customers engaged, which is the core of their ecosystem strategy. It's a blend of human advice and scalable technology, especially critical in the complex Medicare space.

High-touch, agent-led consultative sales model

The foundation here is the licensed agent providing personalized guidance. This model showed its strength during the historically disruptive 2025 Annual Enrollment Period (AEP). The Senior division achieved an Adjusted EBITDA margin of 39% in the second quarter of fiscal year 2025, which is a testament to the efficiency of this high-touch approach. Management noted that agent close rates improved by 24% year-over-year in Q2 FY2025, even as marketing expenses per policy decreased by 22% year-over-year for the same period. To be fair, agent headcount in the Senior segment was down 22% year-over-year in Q2 FY2025, but they still managed to produce 6% more Medicare Advantage (MA) policies. This model is designed to scale profitably, leveraging the fact that returning sales agents are historically about 40% more productive in their second AEP than their first. In a market where MA policy volume was expected to decline by 10%-15%, the Senior division actually saw policy volume grow by 6% year-over-year in Q2 FY2025.

Dedicated clinical pharmacist team for high-risk members

This is where the long-term relationship shifts from insurance sales to health outcomes, primarily through the Healthcare Services segment. SelectQuote aims to help patients overcome adherence barriers by escalating issues to its clinical pharmacist team. A recent trial of a new concierge-like service with a regional health plan demonstrated over 90% adherence for members managing multiple chronic conditions. The Healthcare Services segment, which includes the SelectRx pharmacy, posted revenue of $214.0 million in the fourth quarter of fiscal year 2025. The company designed its program to proactively engage high- and medium-risk patients, prioritizing those with a higher likelihood of adherence gaps.

Proactive engagement and retention efforts for policy persistency

Retention is measured by the value generated over the life of the customer relationship. The combined Senior and Healthcare Services consumer per unit economics show that total revenue per MA/MS policy increased 23% for the twelve months ended March 31, 2025, compared to the prior twelve-month period, largely due to pharmacy revenue integration. The overall health of the acquisition economics is strong; the Revenue to Customer Acquisition Cost (CAC) ratio for marketing spend stood at 4.6x in the first quarter of fiscal year 2025. By the first quarter of fiscal year 2026, this ratio had improved further to 6.4x.

Digital self-service tools for initial policy comparison

While the primary sales channel remains agent-led, SelectQuote uses proprietary technology to optimize lead flow and support the agents. The entire platform is built on a technology-enabled, direct-to-consumer model that provides unbiased comparisons from multiple carriers.

Long-term relationship management through the SelectRx platform

The SelectRx platform is the key vehicle for extending the relationship beyond the initial policy sale into ongoing health management. This segment has shown impressive, sustained growth. By the end of the second quarter of fiscal year 2025, SelectRx membership reached 97,000, representing a 54% year-over-year increase. By September 30, 2025, the total number of SelectRx members grew to 106,914. The segment delivered its sixth consecutive quarter of profitability as of Q2 FY2025. In Q2 FY2025, SelectRx revenue was $183 million, which translates to an annual run rate exceeding $700 million.

Here's a quick look at the growth metrics driving the long-term relationship value:

• SelectRx Members (as of Sep 30, 2025): 106,914
• SelectRx Member Growth YoY (Q2 FY2025): 54%
• Senior Segment Adjusted EBITDA Margin (Q2 FY2025): 39%
• Revenue to CAC Ratio (Q1 FY2025): 4.6x
• Agent Close Rate Improvement (Q2 FY2025): 24%

The integration of these customer relationship elements is reflected in the company's financial outlook. SelectQuote raised its full-year fiscal 2025 revenue guidance to a range of $1.500 billion to $1.575 billion and its Adjusted EBITDA guidance to $115 million to $140 million.

Customer Relationship Element	Key Metric	Value (Latest Available FY2025/Q1 FY2026)
Agent Consultative Sales Efficiency	Senior Division Adjusted EBITDA Margin	39% (Q2 FY2025)
Agent Productivity/Retention	Agent Close Rate Improvement	24% (Q2 FY2025)
Long-Term Relationship Scale (SelectRx)	Total SelectRx Members	106,914 (September 30, 2025)
Long-Term Relationship Value	Revenue to CAC Ratio	6.4x (Q1 FY2026)
Clinical Support Efficacy	Medication Adherence Trial Result	Over 90%

Finance: draft 13-week cash view by Friday.

SelectQuote, Inc. (SLQT) - Canvas Business Model: Channels

You're looking at how SelectQuote, Inc. (SLQT) gets its value propositions to the customer base as of late 2025. The channels show a clear pivot toward integrated healthcare services alongside the core insurance distribution. Here are the hard numbers defining those pathways.

Direct-to-Consumer (DTC) call centers and licensed agents

The agent-led model remains central for the Senior segment, but efficiency is the key driver. Agent headcount in the Senior segment was down 22% year-over-year in the second quarter of fiscal 2025, yet they managed to produce 6% more Medicare Advantage (MA) policies compared to the prior year period. Overall agent productivity for fiscal 2025 saw a 24% increase in policies per agent compared to fiscal 2024. This focus on high-value interactions is reflected in the operating expense per policy for the Senior segment, which settled at $738 for the full fiscal year 2025.

The company uses a high-touch, agent-led approach to navigate complex plan changes, which helped them deliver a 5.3x revenue-to-Customer Acquisition Cost (CAC) ratio for the cross-segment business in the second quarter of fiscal 2025.

Digital marketing and online lead generation platforms

Technology underpins the efficiency of lead sourcing and routing. AI and automation initiatives are credited with tangible gains, specifically showing 25% reductions in enrollment time. The overall revenue to CAC ratio for the business expanded to 6.1x over the past three years, indicating improved long-term monetization of acquired customers. The platform uses proprietary technology to source and route high-quality leads directly to the licensed agents.

• AI/Automation reduced enrollment time by 25%.
• Revenue to CAC ratio reached 6.1x over three years.
• The company processed more than 300,000 unique health care services interactions.

Direct mail and television advertising for lead volume

While direct mail and television advertising historically drove lead volume, SelectQuote, Inc. (SLQT) has strategically adjusted its spend. Management specifically highlighted its reduced reliance on television advertising as a factor mitigating headwinds from the political advertising season. The strategy now emphasizes being more selective with marketing sources to focus on those driving outsized results, rather than simply maximizing lead volume.

SelectRx pharmacy for prescription and medication delivery

The SelectRx pharmacy is the engine of the rapidly growing Healthcare Services segment. For the full fiscal year 2025, this segment generated $743 million in revenue, representing growth of approximately 55% year-over-year. By the end of the fourth quarter of fiscal 2025, SelectRx membership reached 108,018 members, marking a 31% year-over-year increase for that quarter. A recent trial for a new service through SelectRx demonstrated over 90% medication adherence improvement for Medicare beneficiaries with multiple chronic conditions.

Referral network for social determinants of health (SDoH) services

The Healthcare Services division proactively connects consumers with best-in-class healthcare services that fit their unique needs. This channel is integrated to improve health outcomes and lower costs. The segment's proactive engagement resulted in processing more than 300,000 unique health care services interactions during the period.

Here are the key financial outputs from the primary channels for fiscal year 2025:

Metric	Senior Segment (Insurance)	Healthcare Services (SelectRx)	Consolidated (FY 2025)
Revenue	Not explicitly stated for FY2025 full year, Q2 was $256 million	$743 million	$1.527 billion
Adjusted EBITDA	Drove near-record high margin of 39% in Q2 FY2025	Contributed $2 million in Adjusted EBITDA (Q2 FY2025)	$126 million
Key Volume/Membership	247,849 Approved MA policies (Q2 FY2025)	108,018 SelectRx Members (End of FY2025)	N/A

SelectQuote, Inc. (SLQT) - Canvas Business Model: Customer Segments

US Seniors seeking Medicare Advantage and Medicare Supplement plans

This segment serves the demographic where approximately 10,000 people turn 65 each day. In the fourth quarter of fiscal year 2025, this segment approved 85,344 Medicare Advantage policies. For the same quarter, the Senior segment generated revenue of $82.5 million. The company's platform facilitates comparisons for a population where 54% of eligible Medicare beneficiaries (out of about 62.8 million people with Parts A and B in 2025) are enrolled in Medicare Advantage plans.

The volume of business in this segment is substantial, as shown by the following quarterly metrics:

Metric	Q1 FY2025	Q2 FY2025	Q3 FY2025	Q4 FY2025
Approved Medicare Advantage Policies	91,680	91,680	168,001	85,344
Segment Revenue	$92.9 million	$255.6 million	$169.4 million	$82.5 million

The Senior division achieved an Adjusted EBITDA margin of 39% in the second quarter of fiscal year 2025.

Individuals seeking term and final expense life insurance (Life segment)

The Life segment focuses on distributing term life insurance and final expense policies. For the full fiscal year ended June 30, 2025, this segment reported term and final expense premiums totaling $176,547,000. Revenue figures for recent quarters include:

• Q2 FY2025 Life Segment Revenue: $39.9 million.
• Q4 FY2025 Life Segment Revenue: $48.0 million.

Polychronic Medicare beneficiaries needing medication management (SelectRx)

The SelectRx Pharmacy is a key part of the Healthcare Services segment, targeting members with chronic conditions. As of June 30, 2025, the total number of SelectRx members reached 108,018. This represented a 31% increase in total SelectRx members year-over-year as of the fourth quarter of fiscal year 2025. The segment's revenue growth was significant, with Q2 FY2025 revenue reaching $183.4 million, a 64% increase year-over-year. The Q4 FY2025 revenue for the entire Healthcare Services segment was $214.0 million, up 47% year-over-year.

Consumers seeking unbiased comparisons across multiple carriers

SelectQuote, Inc. pioneered the model of providing unbiased comparisons from multiple, highly-rated insurance companies. The platform's agent-led model provides a consultative needs analysis for every consumer. The company's technology-enabled information advantage supports this, leading to a 5.3x revenue-to-CAC (Customer Acquisition Cost) ratio in one period. The investment in the information advantage resulted in a 24% year-over-year improvement in agent productivity in fiscal year 2025.

Customers with complex healthcare needs who defintely benefit from high-touch service

Research conducted by Healthcare Select in October 2025 uncovered specific characteristics of members needing personalized solutions. The data points for these customers include:

• 74% have two or more chronic conditions.
• 75% take 5+ prescriptions.
• 40% report medication non-adherence.
• ~66% reside in pharmacy deserts.

The SelectRx membership, which is part of the Healthcare Services segment, grew 54% year-over-year as of the second quarter of fiscal year 2025. The company aims to deepen consumer engagement across its portfolio of services and products.

SelectQuote, Inc. (SLQT) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive SelectQuote, Inc.'s operations as of the close of their fiscal year 2025. This is where the money actually goes to keep the lights on and the agents selling.

Agent compensation and commissions (variable cost) is a major component, tied directly to policy sales volume. While specific agent commission dollars aren't broken out separately from all variable costs, the Cost of commissions and other services revenue for the year ended June 30, 2025, was $\text{\$305,127}$ thousand. This cost category is inherently variable, moving with the success of the Senior and Life distribution channels.

Marketing and advertising spend for lead generation saw a reduction in fiscal year 2025. For the twelve months ended June 30, 2025, this expense totaled $\text{\$319,505}$ thousand. That represents an $\text{11\%}$ decrease compared to the prior year, driven by a $\text{\$31.5}$ million drop in lead costs, which the company linked to an approximate $\text{11\%}$ increase in close rates.

The growth in the Healthcare Services segment, specifically SelectRx, directly impacts the Cost of Goods Sold-pharmacy revenue. For the year ended June 30, 2025, this cost line item hit $\text{\$630,340}$ thousand. This was a significant increase from the $\text{\$405,004}$ thousand reported in the prior year, reflecting the scaling of the SelectRx membership base.

Technology development and maintenance expenses, which SelectQuote, Inc. reports as Technical development, were $\text{\$38,681}$ thousand for the year ended June 30, 2025. Note that in the fourth quarter of fiscal year 2025, this expense was elevated at $\text{\$41,591}$ thousand compared to $\text{\$9,233}$ thousand in the prior year's fourth quarter.

General and administrative (G&A) overhead, including corporate salaries, falls under the Selling, general, and administrative line. This figure was $\text{\$164,442}$ thousand for the year ended June 30, 2025. This represented a $\text{17\%}$ increase year-over-year, largely due to an $\text{\$18.2}$ million rise in compensation costs for non-agent staff.

Here's a quick look at the major operating cost categories for SelectQuote, Inc. for the full fiscal year ended June 30, 2025, compared to 2024 (amounts in thousands):

Cost Category	Year Ended June 30, 2025	Year Ended June 30, 2024
Cost of goods sold-pharmacy revenue	$\text{\$630,340}$	$\text{\$405,004}$
Marketing and advertising	$\text{\$319,505}$	$\text{\$358,858}$
Cost of commissions and other services revenue	$\text{\$305,127}$	$\text{\$318,798}$
Selling, general, and administrative	$\text{\$164,442}$	$\text{\$141,042}$
Technical development	$\text{\$38,681}$	$\text{\$33,524}$

The structure shows a clear shift in cost focus:

• Cost of goods sold-pharmacy revenue increased by over $\text{55\%}$ year-over-year, directly supporting SelectRx growth.
• Marketing and advertising costs were actively managed down by $\text{\$39.4}$ million.
• Selling, general, and administrative expenses rose $\text{17\%}$, signaling investment in corporate and support functions.

Finance: draft $\text{13}$-week cash view by Friday.

SelectQuote, Inc. (SLQT) - Canvas Business Model: Revenue Streams

You're looking at the money SelectQuote, Inc. brings in, which is a mix of traditional insurance sales commissions and a rapidly growing healthcare services arm. Honestly, the shift in revenue composition is the big story here as of late 2025.

The full-year fiscal 2025 consolidated revenue for SelectQuote, Inc. landed at $1.53 billion. This top-line number reflects the combined efforts across their three main business lines.

The revenue streams are anchored by commissions from insurance carrier partners, primarily in the Senior and Life segments. The Healthcare Services segment, which includes SelectRx, is becoming an increasingly significant contributor, especially through pharmacy revenue and fees related to chronic care management.

Here's a look at the revenue breakdown based on the fourth quarter of fiscal year 2025 results, which gives you a snapshot of the current mix:

Revenue Stream Category	Q4 FY2025 Revenue Amount	Key Metric Detail
Healthcare Services Segment Revenue	$214.0 million	SelectRx membership at 108,018 members.
Senior Segment Revenue (Commissions Proxy)	$82.5 million	Revenue per MA/MS policy was $2,202 total.
Life Segment Revenue (Commissions Proxy)	$48.0 million	Pharmacy revenue per MA/MS policy was $1,219.
Total Consolidated Revenue (Q4 FY2025)	$345.1 million	Total revenue per MA/MS policy increased 22% year-over-year in Q4 2025.

The commissions from insurance carrier partners are the foundation, derived from the Senior segment (Medicare Advantage and Medicare Supplement) and the Life segment. For instance, in Q4 FY2025, the Senior segment generated $82.5 million and the Life segment generated $48.0 million in revenue, which is largely commission-based.

Revenue from the Healthcare Services segment, which houses SelectRx, saw substantial growth. Full-year fiscal 2025 revenue for this segment reached approximately $743 million. This segment's revenue is directly tied to SelectRx membership and value-based arrangements.

Fees for chronic care management and other value-based services are embedded within the Healthcare Services segment's performance. The focus here is on driving adherence and better outcomes, which translates financially:

• Pharmacy revenue per Medicare Advantage/Supplement policy reached $1,219 in Q4 FY2025.
• Total revenue per Medicare Advantage/Supplement policy was $2,202 in Q4 FY2025.
• The Healthcare Services segment revenue grew 47% year-over-year in Q4 FY2025.
• The number of approved Medicare Advantage policies sold in Q3 FY2025 was 168,001.