Braze, Inc. (BRZE): Análisis PESTLE [Actualizado en Ene-2025]

En el panorama en rápida evolución de la participación digital del cliente, Braze, Inc. (BRZE) se encuentra en una intersección crítica de la innovación tecnológica y los complejos desafíos globales. A medida que las empresas navegan por un ecosistema cada vez más intrincado de privacidad de datos, incertidumbre económica y transformación tecnológica, un análisis integral de mano de obra revela las consideraciones estratégicas multifacéticas que dan forma al futuro de esta plataforma de participación de clientes de vanguardia. Desde las presiones regulatorias hasta las capacidades tecnológicas emergentes, el fruado debe equilibrar hábilmente la innovación, el cumplimiento y la respuesta al mercado para mantener su ventaja competitiva en un mercado global dinámico.

Braze, Inc. (Brze) - Análisis de mortero: factores políticos

Impacto potencial de las regulaciones de privacidad de datos en las plataformas de participación del cliente

El costo de cumplimiento del Reglamento General de Protección de Datos (GDPR) para las empresas en 2023 se estimó en $ 9.4 millones por organización. La aplicación de la Ley de Privacidad del Consumidor de California (CCPA) ha llevado a posibles multas que van desde $ 100 a $ 750 por consumidor por incidente.

Regulación	Costo de cumplimiento	Impacto potencial en la fruga
GDPR	$ 9.4 millones	Aumento de los requisitos de protección de datos
CCPA	$ 100- $ 750 por consumidor	Derechos de datos del consumidor mejorados

Aumento del escrutinio de las prácticas de manejo de datos de las compañías tecnológicas

En 2023, la Comisión Federal de Comercio (FTC) emitió 12 acciones importantes de aplicación de la privacidad contra las empresas de tecnología, con sanciones totales superiores a $ 215 millones.

• Multa promedio de violación de privacidad de la FTC: $ 17.9 millones
• Número de empresas tecnológicas bajo investigación: 37
• Presupuesto de monitoreo de cumplimiento: $ 45.3 millones

Tensiones geopolíticas que afectan las estrategias de expansión internacional

Las restricciones de exportación de tecnología de EE. UU. A China en 2023 impactaron $ 11.4 mil millones en la expansión del mercado de tecnología potencial. Las iniciativas de soberanía digital de la Unión Europea crearon barreras de cumplimiento adicionales para plataformas de tecnología que no son de la UE.

Región	Impacto en la restricción del mercado	Complejidad de cumplimiento
Porcelana	$ 11.4 mil millones	Altas restricciones de control de exportación
unión Europea	$ 7.6 mil millones	Reglas estrictas de soberanía digital

Desafíos regulatorios en los mercados emergentes para tecnologías de marketing digital

Mercados emergentes como India y Brasil implementaron nuevas regulaciones de publicidad digital en 2023, creando paisajes de cumplimiento complejos para plataformas de participación del cliente.

• Costo de cumplimiento de la regulación de publicidad digital de la India: $ 3.2 millones
• El nuevo presupuesto de aplicación de la ley de protección de datos de Brasil: $ 52 millones
• Número de mercados emergentes con nuevas regulaciones digitales: 14

Braze, Inc. (Brze) - Análisis de mortero: factores económicos

Incertidumbre económica continua que afecta el gasto en tecnología de marketing

El gasto en tecnología de marketing global en 2023 fue de $ 264.81 mil millones, con un crecimiento proyectado a $ 295.7 mil millones en 2024. El segmento de mercado de Braze experimentó una reducción del 12.3% en la inversión tecnológica debido a las limitaciones económicas.

Año	Gasto técnico de marketing	Tasa de crecimiento de la inversión
2023	$ 264.81 mil millones	-3.7%
2024 (proyectado)	$ 295.7 mil millones	11.7%

Impacto potencial en la recesión en la inversión de software empresarial

La inversión de software empresarial contratada en un 5,2% en 2023, con plataformas de participación del cliente que experimentan una reducción del 7,4% en la inversión total.

Categoría de software	2023 inversión	Cambio año tras año
Software empresarial	$ 789.6 mil millones	-5.2%
Plataformas de compromiso del cliente	$ 42.3 mil millones	-7.4%

Panorama competitivo con una consolidación creciente en el mercado de participación del cliente

La consolidación del mercado de participación del cliente dio como resultado 37 fusiones y adquisiciones importantes en 2023, con un valor de transacción total que alcanza los $ 6.2 mil millones.

Métrico de mercado	Valor 2023
Transacciones totales de M&A	37
Valor de transacción total	$ 6.2 mil millones
Tamaño de transacción promedio	$ 167.6 millones

Capital de riesgo y tendencias de inversión en plataformas de participación del cliente SaaS

Las inversiones de la plataforma de participación del cliente SaaS totalizaron $ 3.7 mil millones en 2023, con 89 rondas de financiación completadas.

Métrico de inversión	Valor 2023
Inversión total	$ 3.7 mil millones
Número de rondas de financiación	89
Tamaño redondo promedio	$ 41.6 millones

Braze, Inc. (Brze) - Análisis de mortero: factores sociales

Creciente demanda de experiencias de clientes digitales personalizados

Según Gartner, el 80% de las empresas abandonarán los esfuerzos de personalización para 2025 debido a la falta de ROI, retorno o confianza. La plataforma de participación del cliente de Braze aborda este desafío con el 93% de los clientes que informan capacidades de personalización mejoradas.

Métrico de personalización	2024 datos
Mejora de la experiencia del cliente	93%
Inversión de personalización	Tamaño del mercado de $ 11.6 mil millones
Tasa de personalización de interacción digital	67%

Cambiar hacia el trabajo remoto que afecte las estrategias de comunicación de marketing

McKinsey informa que el 58% de los empleados trabajan híbrido, impulsando la demanda de la plataforma de comunicación digital. Braze admite un aumento del 42% en las estrategias de comunicación de la fuerza laboral remota.

Métrica de comunicación de trabajo remoto	2024 estadística
Porcentaje de la fuerza laboral híbrida	58%
Crecimiento de la plataforma de comunicación digital	42%
Inversión de comunicación empresarial	$ 4.3 mil millones

Aumento de las expectativas del consumidor para interacciones contextuales basadas en datos

Forrester indica que el 76% de los consumidores esperan interacciones personalizadas. La plataforma de Braze es compatible compromiso contextual en tiempo real a través de múltiples canales digitales.

Métrica de interacción contextual	2024 datos
Expectativa de personalización del consumidor	76%
Tasa de compromiso multicanal	64%
Tamaño del mercado de interacción en tiempo real	$ 9.8 mil millones

Intermisión creciente de la administración de la privacidad y el consentimiento del cliente

Los marcos de cumplimiento de GDPR y CCPA exigen protección de datos robusta. Apoyos Gestión de consentimiento integral para el 87% de los clientes empresariales.

Métrica de gestión de la privacidad	2024 estadística
Cumplimiento de consentimiento empresarial	87%
Impacto en la regulación de la privacidad global	$ 156 mil millones
Inversión de protección de datos	$ 8.2 mil millones

Braze, Inc. (Brze) - Análisis de mortero: factores tecnológicos

Innovación continua en IA y aprendizaje automático para la participación del cliente

Braze invirtió $ 80.4 millones en investigación y desarrollo en el año fiscal 2023. La plataforma de participación del cliente con IA con IA de la compañía procesó 12.8 mil millones de interacciones de clientes mensualmente a partir del cuarto trimestre de 2023.

Métrica de tecnología	2023 datos
Inversión de I + D	$ 80.4 millones
Interacciones mensuales del cliente	12.8 mil millones
Tasa de compromiso mejorada con AI	67.3%

Expansión de capacidades de marketing omnicanal

Braze admite 13 canales de comunicación distintos, con notificaciones push móviles que representan el 42% de la participación del cliente en 2023.

Canal	Porcentaje de compromiso
Empuje móvil	42%
Correo electrónico	28%
SMS	15%
Impulso web	9%
Otros canales	6%

Integración de análisis avanzado y procesamiento de datos en tiempo real

La plataforma de Braze procesa datos en 250 milisegundos, con un tiempo de actividad del 99.99%. La compañía maneja 2.3 petabytes de datos del cliente mensualmente.

Rendimiento analítico	Métrico
Velocidad de procesamiento	250 milisegundos
Tiempo de actividad de la plataforma	99.99%
Volumen de datos mensual	2.3 petabytes

Tecnologías emergentes en comunicación móvil y multiplataforma

Braze admite 8 plataformas móviles principales y se integra con más de 50 socios de tecnología. El compromiso multiplataforma aumentó en un 36% en 2023.

Métrica de tecnología móvil	2023 datos
Plataformas móviles compatibles	8
Integraciones de socios tecnológicos	50+
Crecimiento de compromiso multiplataforma	36%

Braze, Inc. (Brze) - Análisis de mortero: factores legales

Cumplimiento de GDPR, CCPA y otras regulaciones de protección de datos

Braze, Inc. ha implementado estrategias integrales de cumplimiento de protección de datos en múltiples jurisdicciones. A partir de 2024, la compañía mantiene el cumplimiento de las regulaciones clave:

Regulación	Estado de cumplimiento	Costo de cumplimiento anual
GDPR	Cumplimiento total	$ 1.2 millones
CCPA	Cumplimiento total	$875,000
LGPD (Brasil)	Cumplimiento total	$650,000

Protección de propiedad intelectual para tecnologías de participación propietaria

Cartera de patentes: Braze posee 37 patentes activas a partir del cuarto trimestre de 2023, con una inversión total de propiedad intelectual de $ 4.3 millones.

Categoría de patente	Número de patentes	Costo anual de protección de IP
Tecnología de compromiso del cliente	22	$ 1.5 millones
Algoritmos de análisis de datos	15	$985,000

Desafíos legales potenciales en la recopilación de datos y el consentimiento de los usuarios

Métricas de mitigación de riesgos legales para la recopilación de datos:

• Tasa de consentimiento del usuario: 94.6%
• Auditorías anuales de cumplimiento legal: 2
• Gasto de consultoría legal externa: $ 750,000

Navegar por requisitos de soberanía de datos internacionales

Región	Cumplimiento de la localización de datos	Inversión anual de cumplimiento
unión Europea	Cumplimiento total	$ 1.1 millones
Asia-Pacífico	Cumplimiento parcial	$890,000
Estados Unidos	Cumplimiento total	$680,000

Gasto total de cumplimiento legal anual: $ 6.4 millones

Braze, Inc. (Brze) - Análisis de mortero: factores ambientales

Aumento del enfoque en la infraestructura de tecnología sostenible

Braze, Inc. comprometido con el 100% de adquisición de energía renovable para 2025. El consumo de energía del centro de datos de la compañía se estima en 3.2 MW anualmente, con una reducción de 40% específica a través de iniciativas de tecnología ecológica.

Métrica ambiental	Estado actual	Objetivo 2024
Uso de energía renovable	68%	85%
Reducción de emisiones de carbono	22%	35%
Infraestructura del centro de datos verdes	45%	65%

Eficiencia energética en la computación en la nube y los centros de datos

Braze utiliza Infraestructura de la nube de AWS Con una efectividad promedio de uso de potencia (PUE) de 1.2, significativamente por debajo del promedio de la industria de 1.58.

Métrica de eficiencia energética	Valor
Pue del centro de datos	1.2
Ahorro anual de energía	$ 1.4 millones
Tasa de virtualización del servidor	78%

Informes de sostenibilidad corporativa y compromisos ambientales

Braze publica un informe anual de sostenibilidad con Métricas integrales de desempeño ambiental.

• Alcance del protocolo de gases de efecto invernadero 1 & 2 emisiones: 2.450 toneladas métricas CO2E
• Iniciativas de conservación del agua: reducción del 35% en el consumo de agua
• Reciclaje de residuos electrónicos: 92% de los equipos de TI reciclados

Reducir la huella de carbono a través del trabajo remoto y las soluciones digitales

La política de trabajo remoto reduce las emisiones de carbono corporativo en un estimado de 1.200 toneladas métricas anualmente.

Impacto laboral remoto	Métrico
Tasa de trabajo remoto de los empleados	67%
Las emisiones de carbono evitadas	1.200 toneladas métricas
Reducción anual de viajes	58%

Braze, Inc. (BRZE) - PESTLE Analysis: Social factors

You're trying to build lasting customer relationships in a world where attention is the scarcest resource. For Braze, Inc. (BRZE), the social landscape is defined by digital natives with sky-high expectations for relevance and a growing skepticism about data handling. Ignoring these shifts means your clients' marketing efforts will simply become noise.

Sociological Expectations: Personalization and Digital Fluency

Consumers, especially the younger set, are driving a massive shift toward hyper-relevance. Generation Z, which now accounts for about 30% of the global population, grew up with the internet as a given, so they expect experiences to be instant and tailor-made. Honestly, generic outreach is now actively hurting brands; reports from 2025 show that 81% of consumers ignore irrelevant messages altogether. This isn't just about using a customer's first name; it's about context. For instance, 67% of consumers expect personalized online shopping experiences, and when they get it right, 96% are likely to buy. That's the power Braze's platform needs to deliver.

Here's a quick look at what consumers are demanding in their digital interactions:

• Relevance: 90% want more personalized experiences than they currently get.
• Value Exchange: 99.6% will share data for personalized incentives.
• Omnichannel Consistency: 69% expect consistent experiences across channels.

The Demand for 'Digital Body Language' Analysis

The game has moved beyond simple click tracking. We're seeing a growing demand for what some call 'digital body language' analysis-understanding the subtle cues customers leave behind. It's the difference between observing behaviors and identifying signals that explicitly tell you what the audience wants next. For a platform like Braze, this means leveraging real-time interaction data-like message opens, time spent viewing content, or even scrolling speed-to predict intent. If a user lingers on a specific product page for 15 seconds, that's a signal that warrants a follow-up, not a generic weekly email blast. This deep-dive analysis is becoming key to gaining a competitive edge.

Trust Through Transparency in Data Usage

All this personalization runs on data, which brings us to the trust deficit. Consumers are savvier, and they are demanding clarity on how their information is collected and used. If you don't offer transparency, you won't get the data needed for personalization. What this estimate hides is that 77% of global consumers still don't fully understand how brands use their data. To combat this, transparency is now a growth imperative, not just a compliance check-box. For example, 44% of consumers cite transparency about data use as the number one driver for trusting a brand in 2025. Furthermore, 85% of consumers feel better about a company when its consent processes are clear and easy to understand. If onboarding takes 14+ days, churn risk rises because users lose faith in the process.

Key trust metrics driving consumer decisions:

Trust Factor	Consumer Impact (2025 Data)
Data Use Transparency	44% cite as #1 driver for trust.
Clear Consent Process	85% feel better about a company with one.
Data Collection Justification	66% would trust brands more if reasons were clear.

Global Channel Diversity and Localized Action

Market penetration in APAC, for example, requires supporting channels that aren't dominant in the US. You can't just rely on email and SMS; you need to integrate with local giants. Take KakaoTalk in South Korea: it's not just an app; it's infrastructure. As of 2025, it boasts 53.5 million monthly active users globally, with a staggering 48.2 million users concentrated in South Korea, where it commands up to a 97% market share among messaging app users. For any client targeting that market, supporting KakaoTalk is non-negotiable. To be fair, Kakao itself is leaning into this, planning a November 2025 rollout of AI agents to deliver marketing messages to consenting users, showing the local ecosystem is already prioritizing advanced, personalized engagement on that platform.

Finance: draft 13-week cash view by Friday

Braze, Inc. (BRZE) - PESTLE Analysis: Technological factors

You're looking at how Braze, Inc. is positioning its technology for the next few years, and honestly, it's all about leaning hard into agentic AI. The key takeaway here is that the company is rapidly shifting from being a platform that enables personalization to one that automates it, using acquisitions and deep partnerships to build out its AI stack.

Major investment in BrazeAI™ suite (Decisioning Studio, Agent Console) for autonomous campaign orchestration

Braze officially redefined its platform at the Forge 2025 conference on September 30, 2025, with the release of its breakthrough BrazeAI™ products. This isn't just a feature update; it's a structural shift toward autonomous orchestration. The new suite includes the BrazeAI Decisioning Studio™ and the BrazeAI Agent Console™, designed to put AI agents to work managing customer interactions. This move aims to evolve marketers from tacticians to strategic conductors, directing systems that anticipate and optimize experiences. For context, in Q3 of fiscal year 2025, Braze reported revenue of $152.1 million, showing the scale at which these new, high-investment tools are being deployed.

The core idea is composable intelligence, letting customers plug in their own AI models and agents directly into engagement strategies. Here's what the new AI tools are designed to do:

• Orchestrate customer experiences autonomously.
• Boost marketer creativity and precision.
• Deliver smarter, faster engagement at scale.

Acquisition of OfferFit integrates sophisticated reinforcement learning for AI decisioning

To power this autonomous vision, Braze closed the acquisition of OfferFit, an AI decisioning company, for a hefty $325 million. This deal, which finalized around June 2025, was crucial because OfferFit brings multi-agent reinforcement learning capabilities. What this means in plain English is that the system learns the optimal cross-channel journey for each user by continuously experimenting, effectively replacing tedious, manual A/B testing. This technology is a cornerstone of Braze's native AI agent initiative, Project Catalyst. To be fair, the integration is expected to be a meaningful contributor, with OfferFit projected to add approximately $11 million to $12 million to fiscal 2026 revenue.

Strategic partnership with Google to utilize Gemini models for generative AI capabilities

You can't build a leading AI platform in a vacuum, so Braze is deepening its collaboration within the broader ecosystem. The company announced enhancements to its RCS for Business offering, directly referencing the ongoing collaboration with Google. While the search results confirm the partnership and the general trend of generative AI adoption-where 77% of new MarTech tools introduced in 2024 were AI-based-the specific, quantifiable integration of Gemini models into Braze's core platform is still emerging. The partnership focuses on making it easier for marketers to harness next-generation messaging capabilities. Here's a quick look at the scale of the underlying technology Braze is tapping into:

Technology Aspect	Metric/Scale (as of late 2025)
Gemini Model Deployment Scale	Can scale across 100,000+ compute nodes in Google Cloud
Enterprise Adoption	Reported 5x increase in enterprise Gemini deployments between 2024-2025
Content Generation Growth	Grew 400% in its first year

Platform architecture supports 'composable intelligence,' allowing integration with other data platforms like Snowflake

The architecture is designed to be modular, which is what Braze calls composable intelligence. This directly addresses the data gravity challenge by supporting no-copy integrations with external data clouds, most notably Snowflake. This bi-directional flow means data in Snowflake enriches Braze strategies, and engagement data from Braze deepens insights back in the warehouse. This is a critical move, as many enterprises are prioritizing vendor consolidation and AI-readiness in their data stacks. Braze's success in this area is validated by its recognition as a Leader in Snowflake's Modern Marketing Data Stack 2025 report. Furthermore, Braze integrated with Snowflake Cortex AI, allowing users to query their data using natural language directly within the BrazeAI Operator™. What this estimate hides is the exact volume of data flowing, but the commitment to this architecture is clear.

Finance: draft 13-week cash view by Friday.

Braze, Inc. (BRZE) - PESTLE Analysis: Legal factors

You are navigating a legal minefield that is getting denser by the quarter; for a customer engagement platform like Braze, legal compliance isn't just a cost center, it's a core product feature. The sheer volume of global regulations means that platform updates aren't optional-they are a continuous operational mandate to keep your customers safe and your business out of regulatory crosshairs.

Maintaining multiple, complex compliance certifications is table stakes for a company handling customer data at scale. Braze has kept up its attestations, showing a commitment to external validation. They successfully renewed their ISO 27001 certification as of August 29, 2025, and completed their latest Type 2 SOC 2 examination for Security and Availability covering the period ending June 30, 2025. These certifications are your proof points to enterprise clients that your security posture is current. Honestly, if you don't have these, you don't get past the first security review in 2025.

The patchwork of US state privacy laws demands constant engineering attention. As of 2025, you must track evolving requirements from laws like the California Consumer Privacy Act (CCPA) as amended by the CPRA, and the Virginia CDPA. These laws mandate specific contractual terms between you (the service provider) and your customers (the data controllers) and require mechanisms to honor granular consumer rights, like the right to correct or limit sensitive personal information use. Failure to update platform logic to recognize Global Privacy Control signals, for example, can lead to enforcement actions targeting technical configuration failures.

The European Union's regulatory regime presents the most significant potential financial risk. The Digital Services Act (DSA) and Digital Markets Act (DMA) are fully enforced, and the Commission is not holding back. The DSA explicitly bans targeted advertising based on sensitive data (like religion or sexual orientation) and advertising to minors, which directly impacts campaign configuration options for your users. The DMA targets large platforms, but its principles on data combination consent ripple through the ecosystem. We've seen the consequences; as of April 2025, Meta was fined €200 million for DMA breaches related to data combination consent, and Apple received a €500 million fine for anti-steering violations. For Braze, non-compliance with the DSA alone can trigger fines up to 6% of global annual turnover.

This regulatory fragmentation forces a continuous, expensive management of user consent frameworks. Europe demands an active opt-in for many data uses, while US states often lean toward an opt-out model, with stricter rules for sensitive data. This means your platform must dynamically serve different consent flows based on the user's location, all while maintaining auditable records. What this estimate hides is the internal cost of training legal and engineering teams to keep pace with these jurisdictional variances.

Here is a quick look at the key legal factors and the associated compliance burden for a platform like Braze:

Factor/Regulation	Key Requirement/Focus Area	Potential Financial Consequence (2025 Data)	Braze Compliance Status/Action
ISO 27001 & SOC 2 Type 2	Demonstrate robust Information Security Management System (ISMS)	None (Proactive Assurance)	ISO 27001 renewed August 29, 2025; SOC 2 Type 2 completed for period ending June 30, 2025
HIPAA	Security and Privacy Rules for Protected Health Information (PHI)	Fines for PHI misuse (specific amounts not publicly cited for Braze)	BAA available, but use strictly limited to engagement/marketing, excluding patient treatment
CCPA/CPRA (US States)	Honoring consumer rights, managing sensitive data, GPC signals	Significant penalties for non-compliance, especially for technical failures	Requires constant platform updates to meet varying state-by-state requirements
EU DSA	Ad transparency, banning targeting based on sensitive data	Fines up to 6% of global annual turnover	Must ensure user consent frameworks align with strict EU opt-in standards
EU DMA	Fair practices, consent for data combination across services	Fines already reaching hundreds of millions of Euros (e.g., €200m fine for Meta in April 2025)	Requires clear, granular consent mechanisms to avoid gatekeeper penalties

The ongoing legal challenge for Braze centers on translating these global mandates into scalable product features. You need to ensure that the platform's ability to segment and personalize-its core value proposition-does not inadvertently violate prohibitions on profiling minors or using sensitive data categories under the DSA.

• Maintain contractual flow-downs for service provider obligations.
• Automate data subject request fulfillment across all jurisdictions.
• Audit all third-party data processors for their own compliance posture.
• Invest in Consent Management Platform (CMP) integration for granular control.

Finance: draft 13-week cash view by Friday.

Braze, Inc. (BRZE) - PESTLE Analysis: Environmental factors

You're looking at how Braze, Inc. is handling its environmental footprint, which is becoming a bigger deal for enterprise software companies. Honestly, the market is watching these commitments closely, so it's good they are putting real numbers behind their climate strategy, as detailed in their 2025 ESG report.

Near-term emissions reduction targets for Scope 1, 2, and 3 approved by the Science Based Targets Initiative (SBTi)

Braze got the green light from the Science Based Targets Initiative (SBTi) for its near-term goals, which is a big credibility check in this space. This isn't just vague aspiration; these are targets tied to keeping warming below 1.5°C. They are measuring their impact across all three scopes-direct emissions, purchased energy, and the rest of the value chain.

Here are the specifics you need to know for the next decade:

• Reduce Scope 1 and 2 emissions by 50.4% by Fiscal Year 2033.
• Cut Scope 3 emissions from purchased goods and business travel by 58.2% by Fiscal Year 2033.
• The base year for these reductions is Fiscal Year 2023.

These targets will defintely drive internal efficiency projects. It's a clear signal they are moving beyond just buying offsets.

Commitment to a Virtual Power Purchase Agreement (VPPA) funding five new solar facilities in Michigan

To tackle those Scope 2 and some Scope 3 emissions, Braze signed a Virtual Power Purchase Agreement (VPPA). This is essentially a long-term contract to buy renewable energy credits from a specific clean energy project, which in this case is five new solar facilities being built in Michigan. This is smart because Michigan's grid is historically carbon-intensive, so adding solar there has a high impact.

Here's the quick math on the expected impact from this VPPA commitment:

Metric	Value
Number of Solar Facilities Funded	5
Annual Renewable Energy Production	1,600 MWh
Projected CO₂ Avoidance (Over 5 Years)	3,800 metric tons

This VPPA is a concrete action supporting their SBTi commitment, moving them toward cleaner operations.

Total community investments have surpassed $2.9 million since 2022, per the 2025 ESG report

While the environmental side is about planet health, their social impact shows a commitment to people, too. Since kicking off their formal program in 2022, Braze has put over $2.9 million into community investments. This funding flows through the Braze for Social Impact Fund at the Tides Foundation, supporting over 150 nonprofits globally as of the 2025 report.

What this estimate hides is that 86% of those grants in Fiscal Year 2025 were actually directed by Braze employees, showing internal engagement in where the money goes.

FY'25 Greenhouse Gas Emissions Footprint

For context on where they are starting from with those reduction targets, here is the breakdown of their estimated GHG emissions for Fiscal Year 2025:

Emissions Scope	Estimated Footprint (mtCO2e)
Scope 1 (Direct)	152
Scope 2 (Market-Based)	0
Scope 2 (Location-Based)	462
Scope 3 (Indirect)	37,840
Total Estimated Footprint (FY'25)	37,992

Note: The market-based Scope 2 figure reflects the impact of renewable energy procurement, like the VPPA mentioned above.

Finance: draft 13-week cash view by Friday.