Braze, Inc. (BRZE): Analyse Pestle [Jan-2025 MISE À JOUR]

Dans le paysage rapide de l'engagement des clients numériques, Braze, Inc. (BRZE) se dresse à une intersection critique de l'innovation technologique et des défis mondiaux complexes. Alors que les entreprises naviguent dans un écosystème de plus en plus complexe de confidentialité des données, d'incertitude économique et de transformation technologique, une analyse complète du pilon révèle les considérations stratégiques à multiples facettes qui façonnent l'avenir de cette plate-forme d'engagement client de pointe. Des pressions réglementaires aux capacités technologiques émergentes, Braze doit équilibrer habilement l'innovation, la conformité et la réactivité du marché pour maintenir son avantage concurrentiel sur un marché mondial dynamique.

Braze, Inc. (Brze) - Analyse du pilon: facteurs politiques

Impact potentiel des réglementations de confidentialité des données sur les plateformes d'engagement client

Le coût de conformité du règlement général sur la protection des données (RGPD) pour les entreprises en 2023 était estimé à 9,4 millions de dollars par organisation. L'application de la loi de la California Consumer Privacy Act (CCPA) a conduit à des amendes potentielles allant de 100 $ à 750 $ par consommateur par incident.

Règlement	Coût de conformité	Impact potentiel sur Braze
RGPD	9,4 millions de dollars	Augmentation des exigences de protection des données
CCPA	100 $ - 750 $ par consommateur	Droits de données des consommateurs améliorés

Accrutation croissante des pratiques de traitement des données des entreprises technologiques

En 2023, la Federal Trade Commission (FTC) a publié 12 mesures majeures d'application de la vie privée contre les sociétés technologiques, les sanctions totales dépassant 215 millions de dollars.

• Amende moyen de violation de la confidentialité de la FTC: 17,9 millions de dollars
• Nombre d'entreprises technologiques sous enquête: 37
• Budget de surveillance de la conformité: 45,3 millions de dollars

Tensions géopolitiques affectant les stratégies d'expansion internationales

Les restrictions d'exportation de la technologie américaine vers la Chine en 2023 ont eu un impact sur 11,4 milliards de dollars d'expansion potentielle du marché de la technologie. Les initiatives de souveraineté numérique de l'Union européenne ont créé des obstacles à la conformité supplémentaires pour les plateformes technologiques non UE.

Région	Impact de la restriction du marché	Complexité de conformité
Chine	11,4 milliards de dollars	Restrictions de contrôle des exportations élevées
Union européenne	7,6 milliards de dollars	Règles strictes de souveraineté numérique

Défis réglementaires sur les marchés émergents pour les technologies de marketing numérique

Des marchés émergents comme l'Inde et le Brésil ont mis en œuvre de nouvelles réglementations publicitaires numériques en 2023, créant paysages de conformité complexes pour les plateformes d'engagement client.

• Coût de la conformité du réglementation publicitaire numérique de l'Inde: 3,2 millions de dollars
• Le nouveau budget des forces de l'ordre de la protection des données du Brésil: 52 millions de dollars
• Nombre de marchés émergents avec de nouvelles réglementations numériques: 14

Braze, Inc. (Brze) - Analyse du pilon: facteurs économiques

Incertitude économique continue affectant les dépenses de technologie marketing

Les dépenses de technologie marketing mondiale en 2023 étaient de 264,81 milliards de dollars, avec une croissance projetée à 295,7 milliards de dollars en 2024. Le segment de marché de Braze a connu une réduction de 12,3% de l'investissement technologique en raison des contraintes économiques.

Année	Dépenses technologiques marketing	Taux de croissance des investissements
2023	264,81 milliards de dollars	-3.7%
2024 (projeté)	295,7 milliards de dollars	11.7%

Impact potentiel de la récession sur l'investissement des logiciels d'entreprise

L'investissement des logiciels d'entreprise s'est contracté de 5,2% en 2023, les plateformes d'engagement client avec une réduction de 7,4% de l'investissement total.

Catégorie de logiciels	2023 Investissement	Changement d'une année à l'autre
Logiciel d'entreprise	789,6 milliards de dollars	-5.2%
Plateformes de fiançailles clients	42,3 milliards de dollars	-7.4%

Paysage concurrentiel avec une consolidation croissante sur le marché de l'engagement client

La consolidation du marché de l'engagement client a entraîné 37 futures et acquisitions majeures en 2023, la valeur totale des transactions atteignant 6,2 milliards de dollars.

Métrique du marché	Valeur 2023
Transactions totales de fusions et acquisitions	37
Valeur totale de transaction	6,2 milliards de dollars
Taille moyenne des transactions	167,6 millions de dollars

Capital de capital-risque et tendances d'investissement dans les plateformes de fiançailles clients SaaS

Les investissements de la plate-forme d'engagement client SaaS ont totalisé 3,7 milliards de dollars en 2023, avec 89 tours de financement terminés.

Métrique d'investissement	Valeur 2023
Investissement total	3,7 milliards de dollars
Nombre de tours de financement	89
Taille ronde moyenne	41,6 millions de dollars

Braze, Inc. (Brze) - Analyse du pilon: facteurs sociaux

Demande croissante d'expériences client numériques personnalisées

Selon Gartner, 80% des entreprises abandonneront les efforts de personnalisation d'ici 2025 en raison du manque de retour sur investissement, de rendement ou de confiance. La plate-forme d'engagement client de Braze relève ce défi avec 93% des clients signalant des capacités de personnalisation améliorées.

Métrique de personnalisation	2024 données
Amélioration de l'expérience client	93%
Investissement de personnalisation	Taille du marché de 11,6 milliards de dollars
Taux de personnalisation d'interaction numérique	67%

Vers le travail à distance affectant les stratégies de communication marketing

McKinsey rapporte que 58% des employés travaillent hybrides, ce qui stimule la demande de plate-forme de communication numérique. Braze soutient une augmentation de 42% des stratégies de communication de la main-d'œuvre à distance.

Métrique de communication de travail à distance	2024 statistiques
Pourcentage de main-d'œuvre hybride	58%
Croissance de la plate-forme de communication numérique	42%
Investissement de communication d'entreprise	4,3 milliards de dollars

Augmentation des attentes des consommateurs pour les interactions contextuelles axées sur les données

Forrester indique que 76% des consommateurs s'attendent à des interactions personnalisées. Prise en charge de la plate-forme de Braze Engagement contextuel en temps réel sur plusieurs canaux numériques.

Métrique d'interaction contextuelle	2024 données
Attente de la personnalisation des consommateurs	76%
Taux d'engagement multicanal	64%
Taille du marché d'interaction en temps réel	9,8 milliards de dollars

Importance croissante de la confidentialité des clients et de la gestion du consentement

Les cadres de conformité RGPB et CCPA obligent la protection robuste des données. Soutien de brace Gestion complète du consentement pour 87% des clients d'entreprise.

Métrique de gestion de la vie privée	2024 statistiques
Compliance du consentement de l'entreprise	87%
Impact de la réglementation mondiale de la confidentialité	156 milliards de dollars
Investissement de protection des données	8,2 milliards de dollars

Braze, Inc. (Brze) - Analyse du pilon: facteurs technologiques

Innovation continue dans l'IA et l'apprentissage automatique pour l'engagement client

Braze a investi 80,4 millions de dollars dans la recherche et le développement au cours de l'exercice 2023. La plate-forme d'engagement client alimentée par l'IA de l'entreprise a traité 12,8 milliards d'interactions clients mensuellement au quatrième trimestre 2023.

Métrique technologique	2023 données
Investissement en R&D	80,4 millions de dollars
Interactions mensuelles du client	12,8 milliards
Taux d'engagement amélioré	67.3%

Extension des capacités de marketing omnicanal

Braze prend en charge 13 canaux de communication distincts, les notifications push mobiles représentant 42% de l'engagement des clients en 2023.

Canal	Pourcentage d'engagement
Poussée mobile	42%
E-mail	28%
SMS	15%
Push	9%
Autres canaux	6%

Intégration de l'analyse avancée et du traitement des données en temps réel

La plate-forme de Braze traite les données en 250 millisecondes, avec une disponibilité de 99,99%. L'entreprise gère mensuellement les pétaoctets de données clients.

Performance analytique	Métrique
Vitesse de traitement	250 millisecondes
Time de disponibilité de la plate-forme	99.99%
Volume de données mensuel	2.3 pétaoctets

Technologies émergentes en communication mobile et multiplateforme

Braze prend en charge 8 principales plateformes mobiles et s'intègre à plus de 50 partenaires technologiques. L'engagement multiplateforme a augmenté de 36% en 2023.

Métrique de la technologie mobile	2023 données
Plates-formes mobiles prises en charge	8
Intégrations de partenaires technologiques	50+
Croissance de l'engagement multiplateforme	36%

Braze, Inc. (Brze) - Analyse du pilon: facteurs juridiques

Conformité au RGPD, au CCPA et à d'autres réglementations de protection des données

Braze, Inc. a mis en œuvre des stratégies complètes de conformité de la protection des données dans plusieurs juridictions. Depuis 2024, la société maintient le respect des réglementations clés:

Règlement	Statut de conformité	Coût annuel de conformité
RGPD	Compliance complète	1,2 million de dollars
CCPA	Compliance complète	$875,000
LGPD (Brésil)	Compliance complète	$650,000

Protection de la propriété intellectuelle pour les technologies d'engagement propriétaire

Portefeuille de brevets: Braze détient 37 brevets actifs au quatrième trimestre 2023, avec un investissement total de propriété intellectuelle de 4,3 millions de dollars.

Catégorie de brevet	Nombre de brevets	Coût annuel de protection IP
Technologie d'engagement client	22	1,5 million de dollars
Algorithmes d'analyse de données	15	$985,000

Défis juridiques potentiels dans la collecte des données et le consentement des utilisateurs

Métriques d'atténuation des risques juridiques pour la collecte de données:

• Taux de consentement de l'utilisateur: 94,6%
• Audits annuels de conformité juridique: 2
• Dépenses de conseil juridique externe: 750 000 $

Navigation des exigences de souveraineté des données internationales

Région	Conformité de localisation des données	Investissement annuel de conformité
Union européenne	Compliance complète	1,1 million de dollars
Asie-Pacifique	Conformité partielle	$890,000
États-Unis	Compliance complète	$680,000

Dépenses annuelles totales de conformité juridique: 6,4 millions de dollars

Braze, Inc. (Brze) - Analyse du pilon: facteurs environnementaux

Accent croissant sur les infrastructures technologiques durables

Braze, Inc. s'est engagé à 100% d'approvisionnement en énergies renouvelables d'ici 2025. La consommation d'énergie du centre de données de la société est estimée à 3,2 MW par an, avec une réduction ciblée de 40% par le biais d'initiatives de technologies vertes.

Métrique environnementale	État actuel	Cible 2024
Consommation d'énergie renouvelable	68%	85%
Réduction des émissions de carbone	22%	35%
Infrastructure du centre de données vert	45%	65%

Efficacité énergétique dans le cloud computing et les centres de données

Braze utilise AWS Cloud Infrastructure avec une efficacité moyenne de consommation de puissance (PUE) de 1,2, nettement inférieure à la moyenne de l'industrie de 1,58.

Métrique de l'efficacité énergétique	Valeur
Centre de données pue	1.2
Économies d'énergie annuelles	1,4 million de dollars
Taux de virtualisation du serveur	78%

Représentation de la durabilité des entreprises et engagements environnementaux

Braze publie un rapport annuel de durabilité avec Métriques complètes de la performance environnementale.

• Protocole de gaz à effet de serre 1 & 2 Émissions: 2 450 tonnes métriques CO2E
• Initiatives de conservation de l'eau: réduction de 35% de la consommation d'eau
• Recyclage des déchets électroniques: 92% de l'équipement informatique recyclé

Réduire l'empreinte carbone grâce à des solutions à distance et à des solutions numériques

La politique de travail à distance réduit les émissions de carbone des entreprises d'environ 1 200 tonnes métriques par an.

Impact à distance du travail	Métrique
Taux de travail à distance des employés	67%
Les émissions de carbone évitées	1 200 tonnes métriques
Réduction annuelle des voyages	58%

Braze, Inc. (BRZE) - PESTLE Analysis: Social factors

You're trying to build lasting customer relationships in a world where attention is the scarcest resource. For Braze, Inc. (BRZE), the social landscape is defined by digital natives with sky-high expectations for relevance and a growing skepticism about data handling. Ignoring these shifts means your clients' marketing efforts will simply become noise.

Sociological Expectations: Personalization and Digital Fluency

Consumers, especially the younger set, are driving a massive shift toward hyper-relevance. Generation Z, which now accounts for about 30% of the global population, grew up with the internet as a given, so they expect experiences to be instant and tailor-made. Honestly, generic outreach is now actively hurting brands; reports from 2025 show that 81% of consumers ignore irrelevant messages altogether. This isn't just about using a customer's first name; it's about context. For instance, 67% of consumers expect personalized online shopping experiences, and when they get it right, 96% are likely to buy. That's the power Braze's platform needs to deliver.

Here's a quick look at what consumers are demanding in their digital interactions:

• Relevance: 90% want more personalized experiences than they currently get.
• Value Exchange: 99.6% will share data for personalized incentives.
• Omnichannel Consistency: 69% expect consistent experiences across channels.

The Demand for 'Digital Body Language' Analysis

The game has moved beyond simple click tracking. We're seeing a growing demand for what some call 'digital body language' analysis-understanding the subtle cues customers leave behind. It's the difference between observing behaviors and identifying signals that explicitly tell you what the audience wants next. For a platform like Braze, this means leveraging real-time interaction data-like message opens, time spent viewing content, or even scrolling speed-to predict intent. If a user lingers on a specific product page for 15 seconds, that's a signal that warrants a follow-up, not a generic weekly email blast. This deep-dive analysis is becoming key to gaining a competitive edge.

Trust Through Transparency in Data Usage

All this personalization runs on data, which brings us to the trust deficit. Consumers are savvier, and they are demanding clarity on how their information is collected and used. If you don't offer transparency, you won't get the data needed for personalization. What this estimate hides is that 77% of global consumers still don't fully understand how brands use their data. To combat this, transparency is now a growth imperative, not just a compliance check-box. For example, 44% of consumers cite transparency about data use as the number one driver for trusting a brand in 2025. Furthermore, 85% of consumers feel better about a company when its consent processes are clear and easy to understand. If onboarding takes 14+ days, churn risk rises because users lose faith in the process.

Key trust metrics driving consumer decisions:

Trust Factor	Consumer Impact (2025 Data)
Data Use Transparency	44% cite as #1 driver for trust.
Clear Consent Process	85% feel better about a company with one.
Data Collection Justification	66% would trust brands more if reasons were clear.

Global Channel Diversity and Localized Action

Market penetration in APAC, for example, requires supporting channels that aren't dominant in the US. You can't just rely on email and SMS; you need to integrate with local giants. Take KakaoTalk in South Korea: it's not just an app; it's infrastructure. As of 2025, it boasts 53.5 million monthly active users globally, with a staggering 48.2 million users concentrated in South Korea, where it commands up to a 97% market share among messaging app users. For any client targeting that market, supporting KakaoTalk is non-negotiable. To be fair, Kakao itself is leaning into this, planning a November 2025 rollout of AI agents to deliver marketing messages to consenting users, showing the local ecosystem is already prioritizing advanced, personalized engagement on that platform.

Finance: draft 13-week cash view by Friday

Braze, Inc. (BRZE) - PESTLE Analysis: Technological factors

You're looking at how Braze, Inc. is positioning its technology for the next few years, and honestly, it's all about leaning hard into agentic AI. The key takeaway here is that the company is rapidly shifting from being a platform that enables personalization to one that automates it, using acquisitions and deep partnerships to build out its AI stack.

Major investment in BrazeAI™ suite (Decisioning Studio, Agent Console) for autonomous campaign orchestration

Braze officially redefined its platform at the Forge 2025 conference on September 30, 2025, with the release of its breakthrough BrazeAI™ products. This isn't just a feature update; it's a structural shift toward autonomous orchestration. The new suite includes the BrazeAI Decisioning Studio™ and the BrazeAI Agent Console™, designed to put AI agents to work managing customer interactions. This move aims to evolve marketers from tacticians to strategic conductors, directing systems that anticipate and optimize experiences. For context, in Q3 of fiscal year 2025, Braze reported revenue of $152.1 million, showing the scale at which these new, high-investment tools are being deployed.

The core idea is composable intelligence, letting customers plug in their own AI models and agents directly into engagement strategies. Here's what the new AI tools are designed to do:

• Orchestrate customer experiences autonomously.
• Boost marketer creativity and precision.
• Deliver smarter, faster engagement at scale.

Acquisition of OfferFit integrates sophisticated reinforcement learning for AI decisioning

To power this autonomous vision, Braze closed the acquisition of OfferFit, an AI decisioning company, for a hefty $325 million. This deal, which finalized around June 2025, was crucial because OfferFit brings multi-agent reinforcement learning capabilities. What this means in plain English is that the system learns the optimal cross-channel journey for each user by continuously experimenting, effectively replacing tedious, manual A/B testing. This technology is a cornerstone of Braze's native AI agent initiative, Project Catalyst. To be fair, the integration is expected to be a meaningful contributor, with OfferFit projected to add approximately $11 million to $12 million to fiscal 2026 revenue.

Strategic partnership with Google to utilize Gemini models for generative AI capabilities

You can't build a leading AI platform in a vacuum, so Braze is deepening its collaboration within the broader ecosystem. The company announced enhancements to its RCS for Business offering, directly referencing the ongoing collaboration with Google. While the search results confirm the partnership and the general trend of generative AI adoption-where 77% of new MarTech tools introduced in 2024 were AI-based-the specific, quantifiable integration of Gemini models into Braze's core platform is still emerging. The partnership focuses on making it easier for marketers to harness next-generation messaging capabilities. Here's a quick look at the scale of the underlying technology Braze is tapping into:

Technology Aspect	Metric/Scale (as of late 2025)
Gemini Model Deployment Scale	Can scale across 100,000+ compute nodes in Google Cloud
Enterprise Adoption	Reported 5x increase in enterprise Gemini deployments between 2024-2025
Content Generation Growth	Grew 400% in its first year

Platform architecture supports 'composable intelligence,' allowing integration with other data platforms like Snowflake

The architecture is designed to be modular, which is what Braze calls composable intelligence. This directly addresses the data gravity challenge by supporting no-copy integrations with external data clouds, most notably Snowflake. This bi-directional flow means data in Snowflake enriches Braze strategies, and engagement data from Braze deepens insights back in the warehouse. This is a critical move, as many enterprises are prioritizing vendor consolidation and AI-readiness in their data stacks. Braze's success in this area is validated by its recognition as a Leader in Snowflake's Modern Marketing Data Stack 2025 report. Furthermore, Braze integrated with Snowflake Cortex AI, allowing users to query their data using natural language directly within the BrazeAI Operator™. What this estimate hides is the exact volume of data flowing, but the commitment to this architecture is clear.

Finance: draft 13-week cash view by Friday.

Braze, Inc. (BRZE) - PESTLE Analysis: Legal factors

You are navigating a legal minefield that is getting denser by the quarter; for a customer engagement platform like Braze, legal compliance isn't just a cost center, it's a core product feature. The sheer volume of global regulations means that platform updates aren't optional-they are a continuous operational mandate to keep your customers safe and your business out of regulatory crosshairs.

Maintaining multiple, complex compliance certifications is table stakes for a company handling customer data at scale. Braze has kept up its attestations, showing a commitment to external validation. They successfully renewed their ISO 27001 certification as of August 29, 2025, and completed their latest Type 2 SOC 2 examination for Security and Availability covering the period ending June 30, 2025. These certifications are your proof points to enterprise clients that your security posture is current. Honestly, if you don't have these, you don't get past the first security review in 2025.

The patchwork of US state privacy laws demands constant engineering attention. As of 2025, you must track evolving requirements from laws like the California Consumer Privacy Act (CCPA) as amended by the CPRA, and the Virginia CDPA. These laws mandate specific contractual terms between you (the service provider) and your customers (the data controllers) and require mechanisms to honor granular consumer rights, like the right to correct or limit sensitive personal information use. Failure to update platform logic to recognize Global Privacy Control signals, for example, can lead to enforcement actions targeting technical configuration failures.

The European Union's regulatory regime presents the most significant potential financial risk. The Digital Services Act (DSA) and Digital Markets Act (DMA) are fully enforced, and the Commission is not holding back. The DSA explicitly bans targeted advertising based on sensitive data (like religion or sexual orientation) and advertising to minors, which directly impacts campaign configuration options for your users. The DMA targets large platforms, but its principles on data combination consent ripple through the ecosystem. We've seen the consequences; as of April 2025, Meta was fined €200 million for DMA breaches related to data combination consent, and Apple received a €500 million fine for anti-steering violations. For Braze, non-compliance with the DSA alone can trigger fines up to 6% of global annual turnover.

This regulatory fragmentation forces a continuous, expensive management of user consent frameworks. Europe demands an active opt-in for many data uses, while US states often lean toward an opt-out model, with stricter rules for sensitive data. This means your platform must dynamically serve different consent flows based on the user's location, all while maintaining auditable records. What this estimate hides is the internal cost of training legal and engineering teams to keep pace with these jurisdictional variances.

Here is a quick look at the key legal factors and the associated compliance burden for a platform like Braze:

Factor/Regulation	Key Requirement/Focus Area	Potential Financial Consequence (2025 Data)	Braze Compliance Status/Action
ISO 27001 & SOC 2 Type 2	Demonstrate robust Information Security Management System (ISMS)	None (Proactive Assurance)	ISO 27001 renewed August 29, 2025; SOC 2 Type 2 completed for period ending June 30, 2025
HIPAA	Security and Privacy Rules for Protected Health Information (PHI)	Fines for PHI misuse (specific amounts not publicly cited for Braze)	BAA available, but use strictly limited to engagement/marketing, excluding patient treatment
CCPA/CPRA (US States)	Honoring consumer rights, managing sensitive data, GPC signals	Significant penalties for non-compliance, especially for technical failures	Requires constant platform updates to meet varying state-by-state requirements
EU DSA	Ad transparency, banning targeting based on sensitive data	Fines up to 6% of global annual turnover	Must ensure user consent frameworks align with strict EU opt-in standards
EU DMA	Fair practices, consent for data combination across services	Fines already reaching hundreds of millions of Euros (e.g., €200m fine for Meta in April 2025)	Requires clear, granular consent mechanisms to avoid gatekeeper penalties

The ongoing legal challenge for Braze centers on translating these global mandates into scalable product features. You need to ensure that the platform's ability to segment and personalize-its core value proposition-does not inadvertently violate prohibitions on profiling minors or using sensitive data categories under the DSA.

• Maintain contractual flow-downs for service provider obligations.
• Automate data subject request fulfillment across all jurisdictions.
• Audit all third-party data processors for their own compliance posture.
• Invest in Consent Management Platform (CMP) integration for granular control.

Finance: draft 13-week cash view by Friday.

Braze, Inc. (BRZE) - PESTLE Analysis: Environmental factors

You're looking at how Braze, Inc. is handling its environmental footprint, which is becoming a bigger deal for enterprise software companies. Honestly, the market is watching these commitments closely, so it's good they are putting real numbers behind their climate strategy, as detailed in their 2025 ESG report.

Near-term emissions reduction targets for Scope 1, 2, and 3 approved by the Science Based Targets Initiative (SBTi)

Braze got the green light from the Science Based Targets Initiative (SBTi) for its near-term goals, which is a big credibility check in this space. This isn't just vague aspiration; these are targets tied to keeping warming below 1.5°C. They are measuring their impact across all three scopes-direct emissions, purchased energy, and the rest of the value chain.

Here are the specifics you need to know for the next decade:

• Reduce Scope 1 and 2 emissions by 50.4% by Fiscal Year 2033.
• Cut Scope 3 emissions from purchased goods and business travel by 58.2% by Fiscal Year 2033.
• The base year for these reductions is Fiscal Year 2023.

These targets will defintely drive internal efficiency projects. It's a clear signal they are moving beyond just buying offsets.

Commitment to a Virtual Power Purchase Agreement (VPPA) funding five new solar facilities in Michigan

To tackle those Scope 2 and some Scope 3 emissions, Braze signed a Virtual Power Purchase Agreement (VPPA). This is essentially a long-term contract to buy renewable energy credits from a specific clean energy project, which in this case is five new solar facilities being built in Michigan. This is smart because Michigan's grid is historically carbon-intensive, so adding solar there has a high impact.

Here's the quick math on the expected impact from this VPPA commitment:

Metric	Value
Number of Solar Facilities Funded	5
Annual Renewable Energy Production	1,600 MWh
Projected CO₂ Avoidance (Over 5 Years)	3,800 metric tons

This VPPA is a concrete action supporting their SBTi commitment, moving them toward cleaner operations.

Total community investments have surpassed $2.9 million since 2022, per the 2025 ESG report

While the environmental side is about planet health, their social impact shows a commitment to people, too. Since kicking off their formal program in 2022, Braze has put over $2.9 million into community investments. This funding flows through the Braze for Social Impact Fund at the Tides Foundation, supporting over 150 nonprofits globally as of the 2025 report.

What this estimate hides is that 86% of those grants in Fiscal Year 2025 were actually directed by Braze employees, showing internal engagement in where the money goes.

FY'25 Greenhouse Gas Emissions Footprint

For context on where they are starting from with those reduction targets, here is the breakdown of their estimated GHG emissions for Fiscal Year 2025:

Emissions Scope	Estimated Footprint (mtCO2e)
Scope 1 (Direct)	152
Scope 2 (Market-Based)	0
Scope 2 (Location-Based)	462
Scope 3 (Indirect)	37,840
Total Estimated Footprint (FY'25)	37,992

Note: The market-based Scope 2 figure reflects the impact of renewable energy procurement, like the VPPA mentioned above.

Finance: draft 13-week cash view by Friday.