BRAZE, Inc. (BRZE): Análise de Pestle [Jan-2025 Atualizada]

No cenário em rápida evolução do engajamento digital do cliente, a BRAZE, Inc. (BRZE) está em uma interseção crítica de inovação tecnológica e desafios globais complexos. À medida que as empresas navegam em um ecossistema cada vez mais intrincado de privacidade de dados, incerteza econômica e transformação tecnológica, uma análise abrangente de pilotes revela as considerações estratégicas multifacetadas que moldam essa plataforma de engajamento de clientes de ponta. Das pressões regulatórias a capacidades tecnológicas emergentes, o Braze deve equilibrar habilmente a inovação, a conformidade e a capacidade de resposta do mercado para manter sua vantagem competitiva em um mercado global dinâmico.

BRAZE, Inc. (BRZE) - Análise de Pestle: Fatores Políticos

Impacto potencial dos regulamentos de privacidade de dados nas plataformas de engajamento do cliente

O custo de conformidade do Regulamento Geral de Proteção de Dados (GDPR) para empresas em 2023 foi estimado em US $ 9,4 milhões por organização. A aplicação da Lei de Privacidade do Consumidor da Califórnia (CCPA) levou a possíveis multas que variam de US $ 100 a US $ 750 por consumidor por incidente.

Regulamento	Custo de conformidade	Impacto potencial no brilho
GDPR	US $ 9,4 milhões	Requisitos de proteção de dados aumentados
CCPA	$ 100- $ 750 por consumidor	Direitos de dados do consumidor aprimorados

Aumentando o escrutínio das práticas de manuseio de dados das empresas de tecnologia

Em 2023, a Federal Trade Commission (FTC) emitiu 12 grandes ações de aplicação da privacidade contra empresas de tecnologia, com penalidades totais superiores a US $ 215 milhões.

• Pão média de violação de privacidade da FTC: US ​​$ 17,9 milhões
• Número de empresas de tecnologia sob investigação: 37
• Orçamento de monitoramento de conformidade: US $ 45,3 milhões

Tensões geopolíticas que afetam estratégias de expansão internacional

As restrições de exportação de tecnologia dos EUA para a China em 2023 impactaram US $ 11,4 bilhões em potencial expansão do mercado de tecnologia. As iniciativas de soberania digital da União Europeia criaram barreiras adicionais de conformidade para plataformas de tecnologia que não são da UE.

Região	Impacto de restrição de mercado	Complexidade da conformidade
China	US $ 11,4 bilhões	Altos restrições de controle de exportação
União Europeia	US $ 7,6 bilhões	Regras rigorosas de soberania digital

Desafios regulatórios em mercados emergentes para tecnologias de marketing digital

Mercados emergentes como Índia e Brasil implementaram novos regulamentos de publicidade digital em 2023, criando paisagens complexas de conformidade para plataformas de engajamento do cliente.

• Custo de conformidade da regulamentação de publicidade digital da Índia: US $ 3,2 milhões
• Novo orçamento de aplicação da lei de proteção de dados do Brasil: US $ 52 milhões
• Número de mercados emergentes com novos regulamentos digitais: 14

BRAZE, INC. (BRZE) - Análise de pilão: Fatores econômicos

Incerteza econômica em andamento que afeta os gastos com tecnologia de marketing

Os gastos com tecnologia de marketing global em 2023 foram de US $ 264,81 bilhões, com crescimento projetado para US $ 295,7 bilhões em 2024. O segmento de mercado da Braze sofreu uma redução de 12,3% no investimento em tecnologia devido a restrições econômicas.

Ano	Gastos com tecnologia de marketing	Taxa de crescimento do investimento
2023	US $ 264,81 bilhões	-3.7%
2024 (projetado)	US $ 295,7 bilhões	11.7%

Impacto potencial de recessão no investimento em software corporativo

O investimento em software corporativo contratou 5,2% em 2023, com plataformas de engajamento de clientes experimentando uma redução de 7,4% no investimento total.

Categoria de software	2023 Investimento	Mudança de ano a ano
Software corporativo	US $ 789,6 bilhões	-5.2%
Plataformas de engajamento do cliente	US $ 42,3 bilhões	-7.4%

Cenário competitivo com crescente consolidação no mercado de envolvimento do cliente

A consolidação do mercado de envolvimento do cliente resultou em 37 principais fusões e aquisições em 2023, com o valor total da transação atingindo US $ 6,2 bilhões.

Métrica de mercado	2023 valor
Total de transações de fusões e aquisições	37
Valor total da transação	US $ 6,2 bilhões
Tamanho médio da transação	US $ 167,6 milhões

Tendências de capital de risco e investimento em plataformas de engajamento de clientes SaaS

Os investimentos da plataforma de engajamento do cliente da SaaS totalizaram US $ 3,7 bilhões em 2023, com 89 rodadas de financiamento concluídas.

Métrica de investimento	2023 valor
Investimento total	US $ 3,7 bilhões
Número de rodadas de financiamento	89
Tamanho redondo médio	US $ 41,6 milhões

BRAZE, Inc. (BRZE) - Análise de pilão: Fatores sociais

Crescente demanda por experiências personalizadas de clientes digitais

Segundo o Gartner, 80% das empresas abandonarão os esforços de personalização até 2025 devido à falta de ROI, retorno ou confiança. A plataforma de engajamento de clientes da Braze aborda esse desafio, com 93% dos clientes relatando recursos aprimorados de personalização.

Métrica de personalização	2024 dados
Melhoria da experiência do cliente	93%
Investimento de personalização	Tamanho do mercado de US $ 11,6 bilhões
Taxa de personalização de interação digital	67%

Mudança em direção ao trabalho remoto que afeta as estratégias de comunicação de marketing

A McKinsey relata que 58% dos funcionários trabalham híbridos, impulsionando a demanda da plataforma de comunicação digital. O BRAZE suporta um aumento de 42% nas estratégias de comunicação da força de trabalho remotas.

Métrica de comunicação de trabalho remoto	2024 Estatística
Porcentagem de força de trabalho híbrida	58%
Crescimento da plataforma de comunicação digital	42%
Investimento de comunicação corporativa	US $ 4,3 bilhões

Aumentando as expectativas do consumidor para interações contextuais orientadas a dados

A Forrester indica que 76% dos consumidores esperam interações personalizadas. A plataforma de Braze suporta Engajamento contextual em tempo real em vários canais digitais.

Métrica de interação contextual	2024 dados
Expectativa de personalização do consumidor	76%
Taxa de engajamento multicanal	64%
Tamanho do mercado de interação em tempo real	US $ 9,8 bilhões

Crescente importância da privacidade do cliente e gerenciamento de consentimento

Os estruturas de conformidade com GDPR e CCPA exigem proteção de dados robustos. Braze suporta Gerenciamento abrangente de consentimento para 87% dos clientes corporativos.

Métrica de Gerenciamento de Privacidade	2024 Estatística
Conformidade de consentimento da empresa	87%
Impacto da regulação da privacidade global	US $ 156 bilhões
Investimento de proteção de dados	US $ 8,2 bilhões

BRAZE, Inc. (BRZE) - Análise de pilão: Fatores tecnológicos

Inovação contínua em IA e aprendizado de máquina para envolvimento do cliente

A BRAZE investiu US $ 80,4 milhões em pesquisa e desenvolvimento no ano fiscal de 2023. A plataforma de engajamento de clientes alimentada por IA da empresa processou 12,8 bilhões de interações com clientes mensalmente a partir do quarto trimestre 2023.

Métrica de tecnologia	2023 dados
Investimento em P&D	US $ 80,4 milhões
Interações mensais do cliente	12,8 bilhões
Taxa de engajamento aprimorada pela AI-AI-	67.3%

Expansão dos recursos de marketing omnichannel

O BRAZE suporta 13 canais de comunicação distintos, com notificações por push móveis representando 42% do envolvimento do cliente em 2023.

Canal	Porcentagem de engajamento
Push móvel	42%
E-mail	28%
SMS	15%
Push da web	9%
Outros canais	6%

Integração de análises avançadas e processamento de dados em tempo real

A plataforma da Braze processa dados em 250 milissegundos, com 99,99% de tempo de atividade. A empresa lida com 2,3 petabytes de dados do cliente mensalmente.

Desempenho da análise	Métrica
Velocidade de processamento	250 milissegundos
Tempo de atividade da plataforma	99.99%
Volume de dados mensais	2.3 Petabytes

Tecnologias emergentes em comunicação móvel e de plataforma cruzada

O BRAZE suporta 8 principais plataformas móveis e se integra a mais de 50 parceiros de tecnologia. O engajamento de plataforma cruzada aumentou 36% em 2023.

Métrica de tecnologia móvel	2023 dados
Plataformas móveis suportadas	8
Integrações de parceiros de tecnologia	50+
Crescimento de engajamento de plataforma cruzada	36%

BRAZE, Inc. (BRZE) - Análise de pilão: Fatores legais

Conformidade com o GDPR, CCPA e outros regulamentos de proteção de dados

A BRAZE, Inc. implementou estratégias abrangentes de conformidade de proteção de dados em várias jurisdições. A partir de 2024, a empresa mantém a conformidade com os principais regulamentos:

Regulamento	Status de conformidade	Custo anual de conformidade
GDPR	Conformidade total	US $ 1,2 milhão
CCPA	Conformidade total	$875,000
LGPD (Brasil)	Conformidade total	$650,000

Proteção à propriedade intelectual para tecnologias de engajamento proprietárias

Portfólio de patentes: BRAZE possui 37 patentes ativas a partir do quarto trimestre 2023, com um investimento total da propriedade intelectual de US $ 4,3 milhões.

Categoria de patentes	Número de patentes	Custo anual de proteção IP
Tecnologia de engajamento do cliente	22	US $ 1,5 milhão
Algoritmos de análise de dados	15	$985,000

Desafios legais potenciais na coleta de dados e consentimento do usuário

Métricas de mitigação de risco legal para coleta de dados:

• Taxa de consentimento do usuário: 94,6%
• Auditorias anuais de conformidade legal: 2
• Gastes de consultoria jurídica externa: US $ 750.000

Navegando aos requisitos de soberania de dados internacionais

Região	Conformidade de localização de dados	Investimento anual de conformidade
União Europeia	Conformidade total	US $ 1,1 milhão
Ásia-Pacífico	Conformidade parcial	$890,000
Estados Unidos	Conformidade total	$680,000

Despesas anuais de conformidade legal anual: US $ 6,4 milhões

BRAZE, Inc. (BRZE) - Análise de pilão: fatores ambientais

Foco crescente na infraestrutura de tecnologia sustentável

A BRAZE, Inc. comprometida com a compra 100% renovável de energia até 2025. O consumo de energia do data center da empresa é estimado em 3,2 MW anualmente, com uma redução de 40% direcionada por meio de iniciativas de tecnologia verde.

Métrica ambiental	Status atual	2024 Target
Uso de energia renovável	68%	85%
Redução de emissões de carbono	22%	35%
Infraestrutura de data center verde	45%	65%

Eficiência energética em computação em nuvem e data centers

Braze utiliza Infraestrutura em nuvem da AWS com uma eficácia média do uso de energia (PUE) de 1,2, significativamente abaixo da média da indústria de 1,58.

Métrica de eficiência energética	Valor
Data Center Pue	1.2
Economia anual de energia	US $ 1,4 milhão
Taxa de virtualização do servidor	78%

Relatórios de sustentabilidade corporativa e compromissos ambientais

Braze publica relatório anual de sustentabilidade com Métricas abrangentes de desempenho ambiental.

• Escopo de protocolo de gases de efeito estufa 1 & 2 emissões: 2.450 toneladas métricas CO2E
• Iniciativas de conservação de água: redução de 35% no consumo de água
• Reciclagem de resíduos eletrônicos: 92% do equipamento de TI reciclado

Reduzindo a pegada de carbono através de soluções remotas e soluções digitais

A Política de Trabalho Remoto reduz as emissões corporativas de carbono em cerca de 1.200 toneladas métricas anualmente.

Impacto remoto do trabalho	Métrica
Taxa de trabalho remoto de funcionários	67%
Emissões de carbono evitadas	1.200 toneladas métricas
Redução anual de viagem	58%

Braze, Inc. (BRZE) - PESTLE Analysis: Social factors

You're trying to build lasting customer relationships in a world where attention is the scarcest resource. For Braze, Inc. (BRZE), the social landscape is defined by digital natives with sky-high expectations for relevance and a growing skepticism about data handling. Ignoring these shifts means your clients' marketing efforts will simply become noise.

Sociological Expectations: Personalization and Digital Fluency

Consumers, especially the younger set, are driving a massive shift toward hyper-relevance. Generation Z, which now accounts for about 30% of the global population, grew up with the internet as a given, so they expect experiences to be instant and tailor-made. Honestly, generic outreach is now actively hurting brands; reports from 2025 show that 81% of consumers ignore irrelevant messages altogether. This isn't just about using a customer's first name; it's about context. For instance, 67% of consumers expect personalized online shopping experiences, and when they get it right, 96% are likely to buy. That's the power Braze's platform needs to deliver.

Here's a quick look at what consumers are demanding in their digital interactions:

• Relevance: 90% want more personalized experiences than they currently get.
• Value Exchange: 99.6% will share data for personalized incentives.
• Omnichannel Consistency: 69% expect consistent experiences across channels.

The Demand for 'Digital Body Language' Analysis

The game has moved beyond simple click tracking. We're seeing a growing demand for what some call 'digital body language' analysis-understanding the subtle cues customers leave behind. It's the difference between observing behaviors and identifying signals that explicitly tell you what the audience wants next. For a platform like Braze, this means leveraging real-time interaction data-like message opens, time spent viewing content, or even scrolling speed-to predict intent. If a user lingers on a specific product page for 15 seconds, that's a signal that warrants a follow-up, not a generic weekly email blast. This deep-dive analysis is becoming key to gaining a competitive edge.

Trust Through Transparency in Data Usage

All this personalization runs on data, which brings us to the trust deficit. Consumers are savvier, and they are demanding clarity on how their information is collected and used. If you don't offer transparency, you won't get the data needed for personalization. What this estimate hides is that 77% of global consumers still don't fully understand how brands use their data. To combat this, transparency is now a growth imperative, not just a compliance check-box. For example, 44% of consumers cite transparency about data use as the number one driver for trusting a brand in 2025. Furthermore, 85% of consumers feel better about a company when its consent processes are clear and easy to understand. If onboarding takes 14+ days, churn risk rises because users lose faith in the process.

Key trust metrics driving consumer decisions:

Trust Factor	Consumer Impact (2025 Data)
Data Use Transparency	44% cite as #1 driver for trust.
Clear Consent Process	85% feel better about a company with one.
Data Collection Justification	66% would trust brands more if reasons were clear.

Global Channel Diversity and Localized Action

Market penetration in APAC, for example, requires supporting channels that aren't dominant in the US. You can't just rely on email and SMS; you need to integrate with local giants. Take KakaoTalk in South Korea: it's not just an app; it's infrastructure. As of 2025, it boasts 53.5 million monthly active users globally, with a staggering 48.2 million users concentrated in South Korea, where it commands up to a 97% market share among messaging app users. For any client targeting that market, supporting KakaoTalk is non-negotiable. To be fair, Kakao itself is leaning into this, planning a November 2025 rollout of AI agents to deliver marketing messages to consenting users, showing the local ecosystem is already prioritizing advanced, personalized engagement on that platform.

Finance: draft 13-week cash view by Friday

Braze, Inc. (BRZE) - PESTLE Analysis: Technological factors

You're looking at how Braze, Inc. is positioning its technology for the next few years, and honestly, it's all about leaning hard into agentic AI. The key takeaway here is that the company is rapidly shifting from being a platform that enables personalization to one that automates it, using acquisitions and deep partnerships to build out its AI stack.

Major investment in BrazeAI™ suite (Decisioning Studio, Agent Console) for autonomous campaign orchestration

Braze officially redefined its platform at the Forge 2025 conference on September 30, 2025, with the release of its breakthrough BrazeAI™ products. This isn't just a feature update; it's a structural shift toward autonomous orchestration. The new suite includes the BrazeAI Decisioning Studio™ and the BrazeAI Agent Console™, designed to put AI agents to work managing customer interactions. This move aims to evolve marketers from tacticians to strategic conductors, directing systems that anticipate and optimize experiences. For context, in Q3 of fiscal year 2025, Braze reported revenue of $152.1 million, showing the scale at which these new, high-investment tools are being deployed.

The core idea is composable intelligence, letting customers plug in their own AI models and agents directly into engagement strategies. Here's what the new AI tools are designed to do:

• Orchestrate customer experiences autonomously.
• Boost marketer creativity and precision.
• Deliver smarter, faster engagement at scale.

Acquisition of OfferFit integrates sophisticated reinforcement learning for AI decisioning

To power this autonomous vision, Braze closed the acquisition of OfferFit, an AI decisioning company, for a hefty $325 million. This deal, which finalized around June 2025, was crucial because OfferFit brings multi-agent reinforcement learning capabilities. What this means in plain English is that the system learns the optimal cross-channel journey for each user by continuously experimenting, effectively replacing tedious, manual A/B testing. This technology is a cornerstone of Braze's native AI agent initiative, Project Catalyst. To be fair, the integration is expected to be a meaningful contributor, with OfferFit projected to add approximately $11 million to $12 million to fiscal 2026 revenue.

Strategic partnership with Google to utilize Gemini models for generative AI capabilities

You can't build a leading AI platform in a vacuum, so Braze is deepening its collaboration within the broader ecosystem. The company announced enhancements to its RCS for Business offering, directly referencing the ongoing collaboration with Google. While the search results confirm the partnership and the general trend of generative AI adoption-where 77% of new MarTech tools introduced in 2024 were AI-based-the specific, quantifiable integration of Gemini models into Braze's core platform is still emerging. The partnership focuses on making it easier for marketers to harness next-generation messaging capabilities. Here's a quick look at the scale of the underlying technology Braze is tapping into:

Technology Aspect	Metric/Scale (as of late 2025)
Gemini Model Deployment Scale	Can scale across 100,000+ compute nodes in Google Cloud
Enterprise Adoption	Reported 5x increase in enterprise Gemini deployments between 2024-2025
Content Generation Growth	Grew 400% in its first year

Platform architecture supports 'composable intelligence,' allowing integration with other data platforms like Snowflake

The architecture is designed to be modular, which is what Braze calls composable intelligence. This directly addresses the data gravity challenge by supporting no-copy integrations with external data clouds, most notably Snowflake. This bi-directional flow means data in Snowflake enriches Braze strategies, and engagement data from Braze deepens insights back in the warehouse. This is a critical move, as many enterprises are prioritizing vendor consolidation and AI-readiness in their data stacks. Braze's success in this area is validated by its recognition as a Leader in Snowflake's Modern Marketing Data Stack 2025 report. Furthermore, Braze integrated with Snowflake Cortex AI, allowing users to query their data using natural language directly within the BrazeAI Operator™. What this estimate hides is the exact volume of data flowing, but the commitment to this architecture is clear.

Finance: draft 13-week cash view by Friday.

Braze, Inc. (BRZE) - PESTLE Analysis: Legal factors

You are navigating a legal minefield that is getting denser by the quarter; for a customer engagement platform like Braze, legal compliance isn't just a cost center, it's a core product feature. The sheer volume of global regulations means that platform updates aren't optional-they are a continuous operational mandate to keep your customers safe and your business out of regulatory crosshairs.

Maintaining multiple, complex compliance certifications is table stakes for a company handling customer data at scale. Braze has kept up its attestations, showing a commitment to external validation. They successfully renewed their ISO 27001 certification as of August 29, 2025, and completed their latest Type 2 SOC 2 examination for Security and Availability covering the period ending June 30, 2025. These certifications are your proof points to enterprise clients that your security posture is current. Honestly, if you don't have these, you don't get past the first security review in 2025.

The patchwork of US state privacy laws demands constant engineering attention. As of 2025, you must track evolving requirements from laws like the California Consumer Privacy Act (CCPA) as amended by the CPRA, and the Virginia CDPA. These laws mandate specific contractual terms between you (the service provider) and your customers (the data controllers) and require mechanisms to honor granular consumer rights, like the right to correct or limit sensitive personal information use. Failure to update platform logic to recognize Global Privacy Control signals, for example, can lead to enforcement actions targeting technical configuration failures.

The European Union's regulatory regime presents the most significant potential financial risk. The Digital Services Act (DSA) and Digital Markets Act (DMA) are fully enforced, and the Commission is not holding back. The DSA explicitly bans targeted advertising based on sensitive data (like religion or sexual orientation) and advertising to minors, which directly impacts campaign configuration options for your users. The DMA targets large platforms, but its principles on data combination consent ripple through the ecosystem. We've seen the consequences; as of April 2025, Meta was fined €200 million for DMA breaches related to data combination consent, and Apple received a €500 million fine for anti-steering violations. For Braze, non-compliance with the DSA alone can trigger fines up to 6% of global annual turnover.

This regulatory fragmentation forces a continuous, expensive management of user consent frameworks. Europe demands an active opt-in for many data uses, while US states often lean toward an opt-out model, with stricter rules for sensitive data. This means your platform must dynamically serve different consent flows based on the user's location, all while maintaining auditable records. What this estimate hides is the internal cost of training legal and engineering teams to keep pace with these jurisdictional variances.

Here is a quick look at the key legal factors and the associated compliance burden for a platform like Braze:

Factor/Regulation	Key Requirement/Focus Area	Potential Financial Consequence (2025 Data)	Braze Compliance Status/Action
ISO 27001 & SOC 2 Type 2	Demonstrate robust Information Security Management System (ISMS)	None (Proactive Assurance)	ISO 27001 renewed August 29, 2025; SOC 2 Type 2 completed for period ending June 30, 2025
HIPAA	Security and Privacy Rules for Protected Health Information (PHI)	Fines for PHI misuse (specific amounts not publicly cited for Braze)	BAA available, but use strictly limited to engagement/marketing, excluding patient treatment
CCPA/CPRA (US States)	Honoring consumer rights, managing sensitive data, GPC signals	Significant penalties for non-compliance, especially for technical failures	Requires constant platform updates to meet varying state-by-state requirements
EU DSA	Ad transparency, banning targeting based on sensitive data	Fines up to 6% of global annual turnover	Must ensure user consent frameworks align with strict EU opt-in standards
EU DMA	Fair practices, consent for data combination across services	Fines already reaching hundreds of millions of Euros (e.g., €200m fine for Meta in April 2025)	Requires clear, granular consent mechanisms to avoid gatekeeper penalties

The ongoing legal challenge for Braze centers on translating these global mandates into scalable product features. You need to ensure that the platform's ability to segment and personalize-its core value proposition-does not inadvertently violate prohibitions on profiling minors or using sensitive data categories under the DSA.

• Maintain contractual flow-downs for service provider obligations.
• Automate data subject request fulfillment across all jurisdictions.
• Audit all third-party data processors for their own compliance posture.
• Invest in Consent Management Platform (CMP) integration for granular control.

Finance: draft 13-week cash view by Friday.

Braze, Inc. (BRZE) - PESTLE Analysis: Environmental factors

You're looking at how Braze, Inc. is handling its environmental footprint, which is becoming a bigger deal for enterprise software companies. Honestly, the market is watching these commitments closely, so it's good they are putting real numbers behind their climate strategy, as detailed in their 2025 ESG report.

Near-term emissions reduction targets for Scope 1, 2, and 3 approved by the Science Based Targets Initiative (SBTi)

Braze got the green light from the Science Based Targets Initiative (SBTi) for its near-term goals, which is a big credibility check in this space. This isn't just vague aspiration; these are targets tied to keeping warming below 1.5°C. They are measuring their impact across all three scopes-direct emissions, purchased energy, and the rest of the value chain.

Here are the specifics you need to know for the next decade:

• Reduce Scope 1 and 2 emissions by 50.4% by Fiscal Year 2033.
• Cut Scope 3 emissions from purchased goods and business travel by 58.2% by Fiscal Year 2033.
• The base year for these reductions is Fiscal Year 2023.

These targets will defintely drive internal efficiency projects. It's a clear signal they are moving beyond just buying offsets.

Commitment to a Virtual Power Purchase Agreement (VPPA) funding five new solar facilities in Michigan

To tackle those Scope 2 and some Scope 3 emissions, Braze signed a Virtual Power Purchase Agreement (VPPA). This is essentially a long-term contract to buy renewable energy credits from a specific clean energy project, which in this case is five new solar facilities being built in Michigan. This is smart because Michigan's grid is historically carbon-intensive, so adding solar there has a high impact.

Here's the quick math on the expected impact from this VPPA commitment:

Metric	Value
Number of Solar Facilities Funded	5
Annual Renewable Energy Production	1,600 MWh
Projected CO₂ Avoidance (Over 5 Years)	3,800 metric tons

This VPPA is a concrete action supporting their SBTi commitment, moving them toward cleaner operations.

Total community investments have surpassed $2.9 million since 2022, per the 2025 ESG report

While the environmental side is about planet health, their social impact shows a commitment to people, too. Since kicking off their formal program in 2022, Braze has put over $2.9 million into community investments. This funding flows through the Braze for Social Impact Fund at the Tides Foundation, supporting over 150 nonprofits globally as of the 2025 report.

What this estimate hides is that 86% of those grants in Fiscal Year 2025 were actually directed by Braze employees, showing internal engagement in where the money goes.

FY'25 Greenhouse Gas Emissions Footprint

For context on where they are starting from with those reduction targets, here is the breakdown of their estimated GHG emissions for Fiscal Year 2025:

Emissions Scope	Estimated Footprint (mtCO2e)
Scope 1 (Direct)	152
Scope 2 (Market-Based)	0
Scope 2 (Location-Based)	462
Scope 3 (Indirect)	37,840
Total Estimated Footprint (FY'25)	37,992

Note: The market-based Scope 2 figure reflects the impact of renewable energy procurement, like the VPPA mentioned above.

Finance: draft 13-week cash view by Friday.