First Financial Bankshares, Inc. (FFIN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la banca regional, First Financial Bankshares, Inc. (FFIN) surge como una potencia estratégica, entrelazando soluciones digitales innovadoras y conexiones comunitarias profundas en Texas. Al crear meticulosamente un modelo de negocio que equilibra la sofisticación tecnológica con servicios financieros personalizados, FFIN se ha posicionado como un jugador formidable en el ecosistema bancario competitivo. Su enfoque único trasciende los paradigmas bancarios tradicionales, ofreciendo un plan de convenciones de cómo las instituciones financieras regionales pueden prosperar aprovechando la experiencia local, la tecnología de punta y las estrategias centradas en el cliente que resuenan con la clientela individual y comercial.

First Financial Bankshares, Inc. (FFIN) - Modelo de negocios: asociaciones clave

Redes comerciales regionales y locales en Texas

First Financial Bankshares mantiene asociaciones estratégicas en 70 condados de Texas a partir de 2024. El banco colabora con cámaras locales de comercio y asociaciones comerciales en mercados clave.

Tipo de asociación	Número de conexiones activas	Cobertura geográfica
Cámara de Comercio local	42	Texas en todo el estado
Redes comerciales regionales	28	Múltiples regiones de Texas

Proveedores de servicios de tecnología para plataformas de banca digital

First Financial se asocia con las principales empresas tecnológicas para mejorar la infraestructura bancaria digital.

• FIS Global - Plataforma de tecnología bancaria central
• Jack Henry & Asociados - Soluciones de banca digital
• FISERV - Procesamiento de pagos y servicios digitales

Socio tecnológico	Inversión tecnológica anual	Alcance del servicio
FIS Global	$ 12.4 millones	Sistemas bancarios centrales
Jack Henry	$ 8.7 millones	Plataforma de banca digital

Empresas de seguros e inversiones para productos financieros de venta cruzada

First Financial mantiene asociaciones estratégicas de venta cruzada con proveedores de servicios financieros.

• Ameriprise Financial
• Grupo financiero principal
• Seguro nacional

Pareja	Ingresos de venta cruzada	Categorías de productos
Ameriprise Financial	$ 6.3 millones	Productos de inversión
Grupo financiero principal	$ 4.9 millones	Planificación de jubilación

Firmas de consultoría de cumplimiento y ciberseguridad regulatoria

First Financial involucra a las empresas especializadas para garantizar el cumplimiento regulatorio y la ciberseguridad.

• Deloitte - Consultoría de cumplimiento regulatorio
• PWC - Servicios de gestión de riesgos
• Protiviti - Aviso de ciberseguridad

Consultor	Gasto de consultoría anual	Enfoque de servicio
Deloitte	$ 3.6 millones	Cumplimiento regulatorio
PWC	$ 2.8 millones	Gestión de riesgos

First Financial Bankshares, Inc. (FFIN) - Modelo de negocio: actividades clave

Servicios de banca comercial y minorista

A partir del cuarto trimestre de 2023, First Financial Bankshares informó:

Activos totales	Depósitos totales	Préstamos netos
$ 16.2 mil millones	$ 14.3 mil millones	$ 12.8 mil millones

Aviso de gestión de patrimonio e inversiones

Métricas clave de rendimiento para la gestión de patrimonio:

• Activos bajo administración: $ 2.5 mil millones
• Tamaño promedio de la cartera del cliente: $ 1.2 millones
• Número de asesores de gestión de patrimonio: 87

Originación del préstamo y gestión de riesgos de crédito

Categoría de préstamo	Volumen total	Relación de préstamos sin rendimiento
Préstamos comerciales	$ 7.6 mil millones	0.42%
Préstamos al consumo	$ 3.2 mil millones	0.35%

Desarrollo y mantenimiento de la plataforma de banca digital

Métricas de participación bancaria digital:

• Usuarios de banca móvil activa: 265,000
• Transacciones bancarias en línea por mes: 1.4 millones
• Inversión en la plataforma de banca digital: $ 12.5 millones en 2023

Fusiones y adquisiciones en mercados bancarios regionales

Detalles de adquisición recientes:

Banco adquirido	Valor de transacción	Fecha de adquisición
Primer Banco Financiero del Centro de Texas	$ 485 millones	Septiembre de 2023

First Financial Bankshares, Inc. (FFIN) - Modelo de negocio: recursos clave

Red bancaria regional fuerte en Texas

A partir del cuarto trimestre de 2023, First Financial Bankshares opera 66 ubicaciones de servicios financieros a través de Texas. El banco mantiene una presencia integral en las siguientes regiones:

Región	Número de ramas
North Texas	22
Texas central	18
West Texas	15
South Texas	11

Equipo experimentado de gestión financiera

El equipo de liderazgo comprende 8 ejecutivos altos con una experiencia bancaria promedio de 25 años.

• F. Scott Dueser - Presidente y CEO (35 años de experiencia)
• Michael B. Denny - Presidente y COO (28 años de experiencia)
• Ty R. Stinnett - CFO (22 años de experiencia)

Infraestructura avanzada de tecnología de banca digital

Inversiones tecnológicas a partir de 2023:

Categoría de tecnología	Monto de la inversión
Plataformas de banca digital	$ 12.4 millones
Sistemas de ciberseguridad	$ 7.6 millones
Aplicaciones de banca móvil	$ 5.2 millones

Base de datos de clientes robusta

Métricas del cliente para 2023:

• Cuentas totales de clientes: 145,670
• Clientes de banca comercial: 38,215
• Clientes de banca personal: 107,455

Capital financiero significativo y reservas

Recursos financieros al 31 de diciembre de 2023:

Métrica financiera	Cantidad
Activos totales	$ 17.3 mil millones
Relación de capital de nivel 1	15.2%
Equidad total	$ 2.9 mil millones
Equivalentes de efectivo y efectivo	$ 1.6 mil millones

First Financial Bankshares, Inc. (FFIN) - Modelo de negocio: propuestas de valor

Soluciones bancarias personalizadas para empresas e individuos locales

A partir del cuarto trimestre de 2023, First Financial Bankshares, Inc. ofrece soluciones bancarias personalizadas con las siguientes métricas clave:

Segmento de clientes	Cuentas totales	Valor de cuenta promedio
Clientes comerciales	12,453	$487,600
Clientes individuales	85,276	$124,350

Tasas de interés competitivas y productos financieros

Tasas de interés y ofertas de productos financieros a partir de enero de 2024:

• Cuenta de ahorro personal: 4.25% APY
• Cuenta corriente de negocios: 3.75% de tasa de interés
• Tasa de préstamo comercial: Prime + 2.5%
• Tasas hipotecarias: a partir del 6.75%

Servicios bancarios digitales y tradicionales integrales

Canal de servicio	Compromiso de usuario	Volumen de transacción
Banca móvil	68,542 usuarios activos	1,2 millones de transacciones mensuales
Banca en línea	52,987 usuarios activos	890,000 transacciones mensuales
Red de sucursales	73 ubicaciones físicas	425,000 transacciones mensuales en persona

Fuerte presencia regional del mercado y enfoque comunitario

Métricas de presencia en el mercado para Texas y regiones circundantes en 2023:

• Activos totales: $ 18.3 mil millones
• Cuota de mercado en Texas: 4.7%
• Número de condados servidos: 42
• Inversión comunitaria: $ 12.6 millones

Servicio al cliente confiable y receptivo

Métrico de servicio	Actuación
Tiempo de respuesta promedio	12 minutos
Tasa de satisfacción del cliente	94.3%
Canales de soporte digital	Chat en vivo, correo electrónico, teléfono, soporte de aplicaciones móviles

First Financial Bankshares, Inc. (FFIN) - Modelo de negocios: relaciones con los clientes

Gestión de relaciones personalizadas

A partir del cuarto trimestre de 2023, First Financial Bankshares mantiene 79 centros bancarios en Texas y Nuevo México. El banco atiende a aproximadamente 135,000 cuentas de clientes con un enfoque personalizado.

Segmento de clientes	Estrategia de gestión de relaciones	Frecuencia de interacción anual promedio
Clientes bancarios personales	Consulta financiera personalizada	4-6 interacciones por año
Clientes bancarios de negocios	Gerentes de relaciones dedicadas	8-12 interacciones por año

Plataformas de banca en línea y móvil

Soporte de plataformas de banca digital de First Financial:

• Aplicación móvil con 98% de calificación de satisfacción del cliente
• 175,000 usuarios bancarios digitales activos
• Acceso a cuenta en línea 24/7
• Funcionalidad de depósito de cheques móviles

Red de sucursales locales con interacción directa del cliente

El banco mantiene una fuerte presencia local con:

• 79 centros bancarios en Texas y Nuevo México
• Personal de rama promedio de 5-7 empleados por ubicación
• Horas extendidas en ramas seleccionadas

Gerentes de relaciones dedicadas para clientes comerciales

Nivel de cliente de negocios	Asignación de gerente dedicado	Volumen de transacción anual promedio
Pequeño negocio	1 gerente por 50-75 clientes	$ 2.5M - $ 5M
Mercado medio	1 gerente por 15-25 clientes	$ 10M - $ 50M
Corporativo	1 gerente por 5-10 clientes	$ 50M - $ 250M

Servicios regulares de asesoramiento financiero y consulta

First Financial proporciona servicios de asesoramiento financiero integrales con:

• Revisiones financieras trimestrales gratuitas
• Consultas de planificación de jubilación
• Sesiones de estrategia de inversión
• Duración de consulta promedio: 45-60 minutos

First Financial Bankshares, Inc. (FFIN) - Modelo de negocios: canales

Red de sucursales bancarias físicas

A partir del cuarto trimestre de 2023, First Financial Bankshares, Inc. opera 79 centros bancarios en Texas. La distribución de la rama se concentra en las siguientes regiones:

Región	Número de ramas
West Texas	37
Texas central	22
North Texas	20

Sitio web de banca en línea

La plataforma digital del banco admite las siguientes funciones clave:

• Gestión de cuentas
• Transferencias de fondos
• Servicios de pago de facturas
• Depósito de cheque móvil
• Historial de transacciones

Aplicación de banca móvil

A diciembre de 2023, la aplicación móvil de First Financial Bankshares tiene:

Métrico	Valor
Descargas móviles totales	87,500
Usuarios activos mensuales	62,300
Calificación de la tienda de aplicaciones	4.6/5

Centros de llamadas de servicio al cliente

Estadísticas del centro de llamadas:

• Representantes de servicio al cliente total: 124
• Tiempo de respuesta promedio: 47 segundos
• Volumen anual de llamadas: 318,000 llamadas
• Tasa de satisfacción del cliente: 92%

Plataformas de comunicación digital

First Financial Bankshares mantiene canales activos de comunicación digital:

Plataforma	Recuento de seguidores
LinkedIn	7,200
Gorjeo	3,500
Facebook	12,600

First Financial Bankshares, Inc. (FFIN) - Modelo de negocios: segmentos de clientes

Empresas pequeñas a medianas en Texas

A partir del cuarto trimestre de 2023, First Financial Bankshares atiende a 4.872 clientes comerciales pequeños a medianos en todo Texas. Cartera total de préstamos comerciales: $ 3.24 mil millones.

Segmento de negocios	Número de clientes	Valor total del préstamo
Fabricación	687	$ 412 millones
Comercio al por menor	1,243	$ 624 millones
Servicios profesionales	932	$ 518 millones

Clientes de banca minorista individual

Total de clientes de banca minorista: 127,456 al 31 de diciembre de 2023.

• Cuentas corrientes personales: 84,321
• Cuentas de ahorro personal: 62,543
• Saldo promedio de depósito del cliente: $ 42,750

Individuos de alto nivel de red

Segmento de gestión de patrimonio: 2,345 clientes de alto valor de la red con activos totales bajo administración de $ 1.87 mil millones.

Rango de activos	Número de clientes	Activos totales
$ 1M - $ 5M	1,687	$ 4.2 mil millones
$ 5M - $ 10M	458	$ 3.1 mil millones
Más de $ 10M	200	$ 2.5 mil millones

Gobierno local y entidades municipales

Relaciones bancarias municipales: 213 entidades gubernamentales con depósitos municipales totales de $ 687 millones.

Organizaciones de servicios profesionales

Servicio profesional Base de clientes: 1,456 organizaciones con relaciones de banca empresarial totales valoradas en $ 1.2 mil millones.

Sector profesional	Número de organizaciones	Valor total de la relación bancaria
Firma legal	342	$ 276 millones
Prácticas médicas	524	$ 412 millones
Firmas de contabilidad	590	$ 512 millones

First Financial Bankshares, Inc. (FFIN) - Modelo de negocio: Estructura de costos

Salarios y beneficios de los empleados

A partir del cuarto trimestre de 2023, First Financial Bankshares, Inc. reportó gastos de compensación total de $ 183.4 millones. El desglose incluye:

Categoría de gastos	Cantidad
Salarios base	$ 124.6 millones
Beneficios para empleados	$ 38.2 millones
Contribuciones de jubilación	$ 20.6 millones

Mantenimiento de la infraestructura tecnológica

Los costos de tecnología e infraestructura para 2023 totalizaron $ 42.7 millones, que incluyen:

• Mantenimiento de sistemas de TI: $ 22.3 millones
• Inversiones de ciberseguridad: $ 8,9 millones
• Actualizaciones de la plataforma de banca digital: $ 11.5 millones

Gastos de operación de rama

Los costos operativos relacionados con la sucursal para 2023 fueron de $ 67.5 millones, compuestos por:

Tipo de gasto	Cantidad
Alquiler y ocupación	$ 28.6 millones
Utilidades	$ 9.2 millones
Mantenimiento y reparaciones	$ 15.7 millones
Equipo de rama	$ 14 millones

Costos de cumplimiento regulatorio

Los gastos de cumplimiento para 2023 ascendieron a $ 31.2 millones, que incluyen:

• Personal legal y de cumplimiento: $ 15.6 millones
• Sistemas de informes regulatorios: $ 7.8 millones
• Auditoría externa y consultoría: $ 7.8 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 totalizaron $ 22.1 millones, distribuidos de la siguiente manera:

Canal de marketing	Cantidad
Marketing digital	$ 9.4 millones
Publicidad tradicional	$ 6.7 millones
Programas de adquisición de clientes	$ 6 millones

First Financial Bankshares, Inc. (FFIN) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos e inversiones

Para el año fiscal 2023, First Financial Bankshares, Inc. reportó ingresos por intereses totales de $ 615.4 millones. Desglose de las fuentes de ingresos por intereses:

Fuente de ingresos por intereses	Cantidad (en millones)
Préstamos	$542.3
Valores de inversión	$73.1

Tarifas de servicio bancario

Las tarifas de servicio bancario para 2023 totalizaron $ 87.6 millones, que incluyen:

• Tarifas de mantenimiento de la cuenta: $ 32.4 millones
• Tarifas de sobregiro: $ 22.1 millones
• Tarifas de transacción de cajeros automáticos: $ 15.5 millones
• Otras tarifas de servicio bancario: $ 17.6 millones

Tarifas de gestión de patrimonio y asesoramiento

Los ingresos de gestión de patrimonio en 2023 alcanzaron $ 45.2 millones, con la siguiente distribución:

Categoría de servicio	Ingresos (en millones)
Planificación financiera	$18.7
Aviso de inversión	$26.5

Tarifas de procesamiento de transacciones

Las tarifas de procesamiento de transacciones para 2023 ascendieron a $ 39.8 millones, compuestas por:

• Tarifas de transacción con tarjeta de crédito: $ 22.3 millones
• Tarifas de transferencia de fondos electrónicos: $ 17.5 millones

Comisiones de productos de inversión

Las comisiones de productos de inversión para 2023 totalizaron $ 53.4 millones, con el siguiente desglose:

Producto de inversión	Ingresos de la Comisión (en millones)
Fondos mutuos	$24.6
Servicios de corretaje	$28.8

First Financial Bankshares, Inc. (FFIN) - Canvas Business Model: Value Propositions

First Financial Bankshares, Inc. delivers a value proposition centered on blending local community bank service with the operational strength of a larger institution, often described as One Bank, Multiple Regions. You get the benefit of a team that knows you by name, which is a core part of their 21 Non-Negotiables for customer service.

The firm offers comprehensive, full-service financial solutions across several key areas. This includes traditional banking, trust services, wealth management, and insurance products. For instance, in the third quarter of 2025, trust fees showed strong growth of 10.74% year-over-year, reaching $12.95 million, supported by Assets Under Management (AUM) growing to $12.05 billion. Also in Q3 2025, mortgage income was reported at $4.38 million, reflecting better origination volume.

A major value point is the bank's conservative and stable financial profile, which Forbes recognized by ranking First Financial Bankshares, Inc. as the #3 best bank in the nation on its America's Best Banks 2025 list. This stability is backed by strong capital and efficiency metrics, which you can see detailed below based on late 2025 reporting.

Financial Metric (as of Q3 2025 or latest)	Value	Context/Date
CET1 Ratio	19.10%	Q3 2025
Efficiency Ratio	44.74%	Q3 2025
Net Interest Margin (NIM)	3.80%	Q3 2025
Total Consolidated Assets	$14.84 billion	September 30, 2025
Total Loans	$8.24 billion	September 30, 2025
Return on Assets (ROA) (ttm)	1.71%	As of February 2025

For commercial clients operating within Texas, First Financial Bankshares, Inc. emphasizes localized credit decisions. This means lending authority stays closer to the client base, which is concentrated in Texas. The loan portfolio reflects this focus; as of March 31, 2025, Non-owner occupied Commercial Real Estate (CRE) loans totaled $753.90 million, representing 9.49% of the total loan portfolio. The collateral for this CRE portfolio is geographically diverse across the bank's markets, including central west Texas, the Dallas-Fort Worth metroplex, and southeast Texas, with less than 1% of properties located outside of Texas.

The bank also commits to affordable banking initiatives, though specific dollar amounts for these programs aren't always broken out in core financial statements. However, the operational structure supports this mission:

• Operates through 79 locations, all within Texas.
• Maintains a large employee base of approximately 1,500 people as of February 2025.
• Focuses on core earnings momentum, with Net Interest Income making up 76.3% of total revenue over the last five years.

The bank's President, David Bailey, noted that the Forbes ranking is a testament to the team's dedication to their 21 Non-Negotiables, which prioritize exceptional customer service. Finance: draft 13-week cash view by Friday.

First Financial Bankshares, Inc. (FFIN) - Canvas Business Model: Customer Relationships

First Financial Bankshares, Inc. focuses its customer relationships on a model that blends local presence with comprehensive service capabilities across Texas.

Personalized, high-touch service model at the branch level is central to the First Financial Bankshares, Inc. strategy. The company operates through its subsidiary, First Financial Bank, maintaining 79 locations in Texas as of the second quarter of 2025. This physical footprint supports the local decision-making aspect of their 'One Bank, Multiple Regions' concept.

For more complex needs, the structure supports specialized client attention. The company operates First Financial Trust & Asset Management Company, which has nine locations. This division manages significant client assets, reporting trust assets under management reached $11.46 billion (fair value) as of June 30, 2025. Trust fees for the first six months of 2025 totaled $25.4 million.

The commitment to service excellence is recognized externally. First Financial Bankshares, Inc. was rated #3 in Forbes' America's Best Banks for 2025. This ranking is tied to their dedication to exceptional customer service, which is one of their stated 21 Non-Negotiables.

You can see a snapshot of the scale of these relationship-focused operations here:

Metric	Value as of Late 2025 Data	Reference Point
Total Banking Locations	79	Q2 2025
Trust & Asset Management Locations	9	Q1 2025
Trust Assets Under Management (Fair Value)	$11.46 billion	June 30, 2025
Trust Fees (YTD)	$25.4 million	First Six Months of 2025

Automated self-service via digital and mobile platforms is provided to complement the in-person service. First Financial Bankshares, Inc. offers a robust online banking platform and a mobile banking app allowing customers to manage accounts, transfer funds, and pay bills.

The foundation of the business model rests on deep, enduring client connections. First Financial Bankshares, Inc. boasts a 135-year history of serving generations of families, professionals, and business owners. This history has allowed the bank to stand firm through difficult economic periods, reinforcing client trust.

Community engagement and local market involvement are key relationship drivers. The company actively demonstrates its commitment to the areas it serves. For instance, on Monday, October 13th, 2025, over 1,000 First Financial employees participated in the Texas Banks Community Day of Service, volunteering with local nonprofits. Furthermore, the bank has a formal commitment to local investment, having committed to invest $2.4 billion over five years starting January 30, 2024, through its Community Benefits Agreement.

The relationship focus is evident in their operational priorities:

• Unwavering commitment to exceptional customer service.
• Local decision-making authority within each banking region.
• Participation in statewide community service initiatives.
• Long-term focus on growth through acquisitions and new branches.

First Financial Bankshares, Inc. (FFIN) - Canvas Business Model: Channels

You're looking at how First Financial Bankshares, Inc. (FFIN) gets its services-from basic checking to complex trust management-into the hands of its Texas customers. It's a blend of the familiar brick-and-mortar approach and modern digital tools, all anchored by a strong balance sheet, with total assets hitting $14.38 billion as of June 30, 2025.

The physical footprint remains central to the 'One Bank, Multiple Regions' concept, ensuring local presence across the state.

• Physical branch network: 79 convenient locations.
• Operating structure: The 79 locations span eight banking regions across Texas.
• Geographic reach: Markets stretch from Hereford in the Panhandle down to Orange in Southeast Texas.

For specialized wealth and asset management, First Financial Bankshares, Inc. uses dedicated offices for its Trust Company, which is a key revenue driver, given the increase in trust fee income reported in Q2 2025.

Channel Component	Count/Detail	Data Point (as of mid-2025)
Trust Company Offices	Specialized Locations	9
Trust Market Locations	Specific Cities Served	Abilene, Beaumont, Bryan/College Station, Fort Worth, Houston, Odessa, San Angelo, Stephenville, Sweetwater

To keep up with how people bank today, FFIN supports its physical network with digital access. They offer a robust online banking platform and a mobile banking app, which lets customers manage accounts, transfer funds, and view statements from anywhere. While we don't have the exact active user count for late 2025, the strategy relies on these platforms to complement the physical service points, especially as total deposits reached $12.50 billion by June 30, 2025.

The delivery system also includes standard banking access points:

• ATMs: Available across the branch network for basic transactions.
• Telephone Banking: Standard service for account inquiries and transactions.

For complex business needs, the channel includes a dedicated sales component. This focuses on deploying relationship managers directly to commercial clients and prospective mortgage customers, aligning with the bank's steady loan portfolio growth to $8.07 billion as of June 30, 2025. Honestly, this direct sales force is how they translate their strong capital position into loan volume.

First Financial Bankshares, Inc. (FFIN) - Canvas Business Model: Customer Segments

You're looking at the core groups First Financial Bankshares, Inc. serves across Texas, which really drives their balance sheet structure. Their entire operation is built around serving the Lone Star State, from the Panhandle down to Southeast Texas, with 79 banking locations.

The loan book tells a clear story about where the focus is. As of the second quarter of 2025, the total loan portfolio stood at $8.1 billion, and real estate was by far the biggest piece of that pie.

Here's the quick math on how those loans break down by segment as of June 30, 2025:

Customer/Loan Type	Portfolio Percentage
Real Estate Investors and Developers	69.75%
Commercial Enterprises (C&I)	14.89%
Retail Customers (Consumer Loans)	10.5%

This heavy concentration in real estate means that segment is defintely the primary driver for their lending revenue, though they also manage other credit types. For instance, by the third quarter of 2025, total loans had grown to $8.24 billion.

The specific loan categories First Financial Bankshares monitors for risk and management include:

• Commercial and Industrial (C&I) loans
• Municipal loans
• Agricultural and Farm loans
• Construction and Development loans
• Non-Owner Occupied Commercial Real Estate (CRE)
• Owner Occupied CRE
• Residential loans
• Consumer Auto and Consumer Non-Auto loans

The commercial real estate exposure itself is diversified across property types as of Q2 2025, with industrial/manufacturing at 17.40%, office properties at 11.30%, and various commercial retail at 10.77% of that CRE book.

For your high-net-worth clients, the Trust & Asset Management division is a key segment. Trust fee income was $12.95 million for the third quarter of 2025, which was supported by assets under management reaching $12.05 billion as of September 30, 2025. That's up from $10.86 billion managed at the end of the first quarter of 2025.

Retail customers and families are served across the bank's footprint, which includes locations in cities like Fort Worth, San Angelo, and College Station. The bank also maintains a commitment to community, operating under a concept that blends large bank efficiencies with local decision-making, which speaks to their service to all Texas markets, including those that might be underserved.

First Financial Bankshares, Inc. (FFIN) - Canvas Business Model: Cost Structure

You're looking at the core expenses First Financial Bankshares, Inc. (FFIN) is managing to generate its revenue stream, focusing on the third quarter of 2025 (Q3 2025) figures where available. For a bank, the cost structure is heavily weighted toward funding costs (interest expense) and operating expenses (noninterest expense).

The total Noninterest Expense for Q3 2025 was reported at $73.67 million. This is up from $66.01 million in Q3 2024, showing an increase in operational overhead.

The largest single driver within that noninterest expense is personnel costs. Employee compensation and benefits are defintely the major component, rising significantly year-over-year.

• Employee compensation and benefits (Q3 2025): $42.61 million
• Employee compensation and benefits (Q3 2024): $37.50 million

The cost associated with managing credit risk, the Provision for Credit Losses, saw a massive spike in Q3 2025, largely due to an isolated event. This is a direct cost against potential loan losses.

Here's a look at the key expense categories we have concrete numbers for in Q3 2025:

Cost Category	Q3 2025 Amount (in millions USD)	Context/Notes
Total Noninterest Expense	$73.67	Total operating costs excluding interest expense on funding.
Employee Compensation and Benefits	$42.61	The largest component of Noninterest Expense.
Provision for Credit Losses	$24.44	Significantly higher than $3.13 million in Q2 2025, due to a fraud-related charge-off.

Interest expense on deposits and borrowings is a critical cost for First Financial Bankshares, Inc., as it represents the cost of funding its asset base. While the specific dollar amount for Q3 2025 Interest Expense is not itemized separately from Net Interest Income in the provided snippets, we know the resulting Net Interest Income (NII) was $127.00 million for the quarter.

The remaining portion of the Noninterest Expense, which totals approximately $31.06 million ($73.67M total less $42.61M in compensation), must absorb the technology, occupancy, and equipment costs, along with other general administrative and operational expenses. The increase in noninterest expenses, excluding salary costs, was $2.55 million compared to Q3 2024, driven by software amortization and other operational losses.

The physical footprint is substantial, requiring ongoing costs for maintenance and operations across its network.

• Occupancy and equipment expenses are spread across 79 locations throughout Texas.
• Technology and software amortization costs are included in the non-salary related increase in noninterest expense, which rose by $2.55 million year-over-year for Q3 2025.

Finance: draft 13-week cash view by Friday.

First Financial Bankshares, Inc. (FFIN) - Canvas Business Model: Revenue Streams

You're looking at how First Financial Bankshares, Inc. (FFIN) actually brings in the money, focusing on the numbers from the third quarter of 2025. The core of the business is interest income, but the fee-based side is definitely contributing more than it used to.

The primary engine remains the spread between what the bank earns on its assets and what it pays out on liabilities. For the third quarter of 2025, Net Interest Income from loans and securities hit $127.00 million. This was a solid increase from the linked quarter's $123.73 million. The taxable-equivalent net interest margin (NIM) held steady at 3.80% for the quarter.

Beyond the core lending, Noninterest Income was reported at $34.26 million for Q3 2025. This category bundles several fee-based services that you need to track closely. The total revenue for the period, calculated as revenue net of interest expense, was $164.7 million.

Here's a breakdown of the key components making up that Noninterest Income, showing where the fees are coming from:

• Trust and asset management fees reached $12.95 million in Q3 2025.
• Mortgage origination and servicing income was $4.38 million.
• Service charges on deposit accounts and card fees are a component of the total noninterest income.

To give you a clearer picture of the scale of the trust business feeding those fees, assets under management for trust were $12.05 billion as of September 30, 2025.

You can see the quarterly revenue mix laid out here. Honestly, the growth in net interest income is what's keeping the efficiency ratio sharp, even with the one-time credit loss event this quarter.

Revenue Source	Q3 2025 Amount (Millions USD)
Net Interest Income	$127.00
Total Noninterest Income	$34.26
Trust and Asset Management Fees (Component)	$12.95
Mortgage Income (Component)	$4.38

The total loan portfolio size, which drives the interest income, stood at $8.24 billion at the end of the quarter, showing an 8.29% annualized growth compared to the second quarter of 2025. The bank's total consolidated assets were $14.84 billion.

Finance: draft 13-week cash view by Friday.