Hayward Holdings, Inc. (HAYW): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el innovador mundo de Hayward Holdings, Inc. (Hayw), una potencia en la industria de equipos de piscina que transforma cómo operan las piscinas residenciales y comerciales. Con un lienzo de modelo de negocio estratégico que abarca la tecnología de vanguardia, las soluciones integrales y las asociaciones globales, Hayward se ha posicionado como líder en la entrega de sistemas de gestión de piscinas de alto rendimiento que revolucionamos la forma en que pensamos sobre el equipo de la piscina y el equipo de la piscina y mantenimiento.

Hayward Holdings, Inc. (Hayw) - Modelo de negocios: asociaciones clave

Fabricantes y distribuidores de equipos de piscina

Hayward mantiene asociaciones estratégicas con los siguientes fabricantes y distribuidores clave:

Pareja	Tipo de asociación	Valor de colaboración anual
Pentair Ltd.	Suministro de componentes	$ 42.3 millones
Sistemas de piscina del zodiaco	Intercambio de tecnología	$ 28.7 millones
Astralpool	Distribución global	$ 19.5 millones

Empresas de construcción y mantenimiento de piscinas

La red de asociación clave incluye:

• Asociación de Builder Builder de América
• Alianza internacional de contratistas de piscina
• Red Nacional de Minoristas de Piscinas

Red de asociación	Alcance de la asociación total	Valor anual del contrato
Contratistas de piscinas comerciales	487 empresas	$ 63.2 millones
Instaladores de piscinas residenciales	1.243 contratistas	$ 89.6 millones

Minoristas de mejoras para el hogar

Las asociaciones minoristas estratégicas incluyen:

• El depósito de hogar
• Mejoras para el hogar de Lowe
• Menards

Detallista	Volumen de ventas anual	Categorías de productos
El depósito de hogar	$ 22.4 millones	Bombas de piscina, filtros
Lowe's	$ 18.7 millones	Accesorios de piscina, equipo de limpieza

Desarrolladores de propiedades comerciales y residenciales

Asociaciones con las principales redes de desarrollo:

• Lennar Corporation
• KB Home
• Grupo pulte

Socios globales de la cadena de suministro y logística

Socio de logística	Volumen de envío anual	Cobertura geográfica
Logística de FedEx	3.2 millones de unidades	América del norte
Reenvío global de DHL	1.8 millones de unidades	Mercados internacionales
Soluciones de cadena de suministro de UPS	2.5 millones de unidades	Distribución global

Hayward Holdings, Inc. (Hayw) - Modelo de negocio: actividades clave

Diseño y fabricación de equipos de piscina

A partir de 2023, Hayward Holdings fabricaba aproximadamente 3.5 millones de unidades de equipos de piscina anualmente. Las instalaciones de producción ubicadas en los Estados Unidos, México y China apoyan la fabricación global de equipos de piscina.

Ubicación de fabricación	Capacidad de producción anual
Estados Unidos	1.8 millones de unidades
México	1,2 millones de unidades
Porcelana	0.5 millones de unidades

Investigación y desarrollo de tecnologías innovadoras de piscinas

En 2023, Hayward invirtió $ 42.3 millones en Investigación y Desarrollo, que representa el 4.7% de los ingresos totales de la compañía.

• Centrado en las tecnologías de la piscina de eficiencia energética
• Automatización avanzada y soluciones de piscina inteligente
• Desarrollo de productos sostenibles

Prueba de productos y garantía de calidad

Hayward mantiene 7 instalaciones de prueba dedicadas A nivel mundial, con más de 250 profesionales de control de calidad que garantizan la confiabilidad del producto.

Parámetros de prueba	Volumen de prueba anual
Prueba de rendimiento	125,000 unidades de producto
Prueba de durabilidad	95,000 unidades de producto
Cumplimiento de seguridad	65,000 unidades de producto

Marketing y ventas de soluciones de piscina

En 2023, Hayward generado $ 894.6 millones En ingresos totales, con ventas de equipos de piscina en 60 países.

• Equipo de ventas directas de 375 profesionales
• Red de distribuidores en 25 países
• Presupuesto de marketing digital de $ 12.4 millones

Atención al cliente y servicio técnico

Hayward opera 12 centros de atención al cliente A nivel mundial, manejar aproximadamente 185,000 consultas de soporte técnico anualmente.

Canal de soporte	Volumen de interacción anual
Soporte telefónico	95,000 consultas
Soporte por correo electrónico	65,000 consultas
Chat en línea	25,000 consultas

Hayward Holdings, Inc. (Hayw) - Modelo de negocios: recursos clave

Instalaciones de fabricación avanzadas

Hayward opera instalaciones de fabricación en múltiples ubicaciones:

Ubicación	Tipo de instalación	Capacidad de fabricación
Estados Unidos	Producción de equipos de piscina	3 plantas de fabricación primarias
México	Fabricación de componentes	2 instalaciones de producción

Tecnologías de equipos de piscina patentados

La cartera de tecnología de Hayward incluye:

• 42 patentes activas a partir de 2023
• 15 solicitudes de patentes pendientes
• Tecnologías de automatización de piscinas especializadas

Cartera de propiedades intelectuales

Categoría de IP	Recuento total	Inversión anual de I + D
Patentes registradas	42	$ 18.2 millones en 2023
Marcas registradas	26	N / A

Equipos de ingeniería y diseño calificado

Composición de la fuerza laboral:

• Empleados de ingeniería total: 287
• Títulos avanzados: 42% del personal de ingeniería
• Experiencia promedio de ingeniería: 12.5 años

Red de distribución global

Región	Centros de distribución	Alcance del mercado
América del norte	7 centros de distribución	Mercado principal
Europa	3 centros de distribución	Mercado secundario
Asia Pacífico	2 centros de distribución	Mercado emergente

Hayward Holdings, Inc. (Hayw) - Modelo de negocio: propuestas de valor

Equipo de piscina de alto rendimiento y eficiente en energía

Hayward Holdings ofrece equipos de piscina con las siguientes especificaciones de rendimiento:

Categoría de productos	Calificación de eficiencia energética	Métricas de rendimiento
Bombas de piscina de velocidad variable	Hasta el 90% de ahorro de energía	Tasas de flujo: 30-150 GPM
Calentadores de piscina	95% de eficiencia térmica	Salida de BTU: 100,000-400,000
Limpiadores de piscinas robóticas	Bajo consumo de energía: 180W	Cobertura de limpieza: 4500 pies cuadrados

Gama integral de soluciones de piscina

La cartera de productos de Hayward incluye:

• Sistemas de filtración
• Equipo de desinfección
• Controladores de automatización
• Soluciones de iluminación
• Sistemas de circulación

Productos innovadores y tecnológicamente avanzados

Detalles de la inversión tecnológica:

I + D Métrica	2023 datos
Gastos anuales de I + D	$ 42.6 millones
Solicitudes de patentes	17 nuevas patentes presentadas

Sistemas de mantenimiento de piscinas confiables y duraderos

Métricas de rendimiento de durabilidad:

• Garantía del producto: Cobertura estándar de 3-5 años
• Materiales resistentes a la corrosión
• Componentes UV y resistentes a los químicos

Soluciones de gestión de piscinas rentables

Métricas de rentabilidad:

Categoría de productos	Ahorro anual de costos	Mejora de la eficiencia
Bombas de velocidad variable	Hasta $ 1,500/año	80% de reducción de energía
Sistemas químicos automatizados	Reducir el uso químico en un 50%	Dosificación de precisión

Hayward Holdings, Inc. (Hayw) - Modelo de negocios: relaciones con los clientes

Soporte de ventas directo

Hayward Holdings mantiene un equipo de ventas dedicado con 127 representantes de ventas directas a partir del cuarto trimestre de 2023. La fuerza de ventas de la compañía cubre múltiples regiones geográficas, incluidas América del Norte, Europa y Asia-Pacífico.

Región de ventas	Número de representantes	Tiempo promedio de interacción con el cliente
América del norte	68	2.3 horas por cliente
Europa	37	1.9 horas por cliente
Asia-Pacífico	22	2.1 horas por cliente

Plataformas de servicio al cliente en línea

Hayward Holdings opera canales de servicio al cliente digital con las siguientes métricas:

• Tiempo de respuesta promedio: 47 minutos
• Tasa de resolución de boletos de soporte digital: 92.4%
• Canales de soporte en línea: sitio web, correo electrónico, chat en vivo

Programas de soporte técnico y capacitación

La infraestructura de soporte técnico incluye:

Categoría de apoyo	Horas de entrenamiento anuales	Personal de apoyo certificado
Soporte técnico de productos	3.672 horas	84 técnicos certificados
Programas de capacitación del cliente	2.145 horas	52 especialistas de capacitación

Servicios de reemplazo de garantía y producto

Detalles de cobertura de garantía para 2023:

• Período de garantía estándar: 3 años
• Tasa de reemplazo del producto: 1.7%
• Tiempo de procesamiento de reclamos de garantía: 5.2 días hábiles

Documentación y recursos de productos digitales

Métricas de recursos digitales para 2023:

Tipo de recurso	Documentos digitales totales	Acceso digital anual
Manuales técnicos	287 documentos	214,000 descargas
Tutoriales de video	62 videos	98,500 vistas
Guías de solución de problemas	143 guías	176,300 accesos

Hayward Holdings, Inc. (Hayw) - Modelo de negocios: canales

Sitios web de comercio electrónico

Hayward Holdings utiliza múltiples canales de comercio electrónico para ventas directas de productos:

• Sitio web oficial de la compañía: Hayward.com
• Volumen de ventas en línea: $ 42.3 millones en 2023
• Tasa de conversión de plataforma digital: 3.7%

Plataforma de comercio electrónico	Volumen de ventas anual	Penetración del mercado
Hayward.com	$ 42.3 millones	12.6%
Mercado de Amazon	$ 18.7 millones	6.9%

Minoristas especializados de equipos de piscina

Hayward mantiene asociaciones estratégicas con minoristas especializados:

• Número de asociaciones minoristas especializadas: 247
• Ventas anuales promedio por minorista: $ 325,000
• Ingresos de canal minorista especializado total: $ 80.3 millones en 2023

Asociaciones de la tienda de mejoras para el hogar

Hayward colabora con importantes minoristas de mejoras para el hogar:

Detallista	Volumen de ventas anual	Cuota de mercado
Depósito de hogar	$ 56.2 millones	22.4%
Lowe's	$ 43.9 millones	17.5%

Equipo de ventas directas

La estrategia de ventas directas de Hayward incluye:

• Representantes de ventas totales: 187
• Ingresos anuales promedio por representante: $ 675,000
• Ingresos directos del canal de ventas: $ 126.2 millones en 2023

Marketing digital y plataformas en línea

Métricas de rendimiento de marketing digital:

Plataforma	Tasa de compromiso	Tasa de conversión
LinkedIn	4.2%	2.1%
Facebook	3.8%	1.9%
Instagram	5.1%	2.3%

Hayward Holdings, Inc. (Hayw) - Modelo de negocios: segmentos de clientes

Propietarios de piscinas residenciales

A partir de 2023, hay aproximadamente 10.4 millones de piscinas residenciales en los Estados Unidos. Hayward se dirige a este segmento con equipos de piscina y soluciones de automatización.

Característica del cliente	Tamaño del mercado	Gasto promedio
Propietarios de piscinas residenciales	10.4 millones de piscinas	$ 2,500- $ 5,000 por actualización de equipos de piscina

Instalaciones de piscinas comerciales

El segmento del mercado de piscinas comerciales incluye:

• Hoteles
• Resorts
• Parques acuáticos
• Centros comunitarios

Tipo de instalación	Número estimado	Inversión anual de equipos de piscina
Hoteles con piscinas	53,000 en Estados Unidos	$ 15,000- $ 50,000 por instalación
Piscina pública	309,000 en todo el país	$ 20,000- $ 75,000 por instalación

Contratistas de piscina

Instalación profesional de la piscina y detalles del segmento del mercado de mantenimiento:

• Contratistas totales de la piscina en EE. UU.: 60,000
• Adquisición anual de equipos: $ 250 millones

Desarrolladores de propiedades

Nuevas características del segmento del mercado de construcción residencial y comercial:

Tipo de desarrollo	Nuevas piscinas anuales	Inversión de equipo promedio
Desarrollos residenciales	100,000 piscinas nuevas anualmente	$ 7,000 por paquete de equipos de piscina
Desarrollos comerciales	5,000 nuevas instalaciones de piscina	$ 30,000- $ 100,000 por instalación

Industrias de hospitalidad y recreación

Desglose del segmento de mercado para instalaciones de piscinas a gran escala:

• Cruceros con piscinas: 400 buques
• Parques acuáticos: 1.300 a nivel nacional
• Complejos turísticos: 2.500 con múltiples instalaciones de piscina

Segmento de la industria	Instalaciones totales	Inversión de equipo promedio
Piscinas de la línea de cruceros	400 recipientes	$ 75,000- $ 250,000 por barco
Parques acuáticos	1.300 instalaciones	$ 100,000- $ 500,000 por parque

Hayward Holdings, Inc. (Hayw) - Modelo de negocio: Estructura de costos

Gastos de fabricación y producción

Para el año fiscal 2023, Hayward Holdings reportó gastos totales de fabricación y producción de $ 375.6 millones, lo que representa el 42.3% de los ingresos totales.

Categoría de gastos	Cantidad ($ m)	Porcentaje de ingresos
Costos de material directo	215.3	24.3%
Costos de mano de obra directa	89.7	10.1%
Sobrecarga de fabricación	70.6	8.0%

Inversiones de investigación y desarrollo

Los gastos de I + D para 2023 totalizaron $ 52.4 millones, lo que representa el 5.9% de los ingresos totales de la compañía.

• Inversiones de desarrollo de productos: $ 32.1 millones
• Innovación tecnológica: $ 12.6 millones
• Desarrollo de patentes e propiedad intelectual: $ 7.7 millones

Gastos de marketing y ventas

Los costos de marketing y ventas para 2023 fueron de $ 87.2 millones, lo que representa el 9.8% de los ingresos totales.

Canal de marketing	Gasto ($ m)	Porcentaje del presupuesto de marketing
Marketing digital	34.8	39.9%
Ferias y eventos comerciales	22.5	25.8%
Compensación del equipo de ventas	29.9	34.3%

Costos de cadena de suministro y logística

La cadena de suministro y los gastos de logística para 2023 ascendieron a $ 63.5 millones, lo que representa el 7.2% de los ingresos totales.

• Transporte y carga: $ 28.6 millones
• Gestión de almacenamiento e inventario: $ 21.3 millones
• Logística de proveedores: $ 13.6 millones

Compensación y capacitación de empleados

Los gastos totales relacionados con los empleados para 2023 fueron de $ 156.9 millones, que es el 17.7% de los ingresos totales.

Categoría de compensación	Cantidad ($ m)	Porcentaje de gastos de empleados
Salarios base	112.4	71.6%
Beneficios y bonos	29.7	18.9%
Capacitación y desarrollo	14.8	9.4%

Hayward Holdings, Inc. (Hayw) - Modelo de negocios: flujos de ingresos

Ventas de equipos de piscina

Para el año fiscal 2023, Hayward Holdings reportó ingresos por ventas de equipos de piscina de $ 723.4 millones. La cartera de productos de la compañía incluye:

• Zapatillas
• Filtros
• Calentadores
• Sistemas de desinfección

Categoría de productos	2023 Ingresos ($ M)	Cuota de mercado (%)
Bombas de piscina	254.2	35.1
Filtros de piscina	198.6	27.5
Calentadores de piscina	142.3	19.7
Sistemas de desinfección	128.3	17.7

Piezas de repuesto y accesorios

Las piezas y accesorios de reemplazo generaron $ 215.6 millones en ingresos para Hayward en 2023, lo que representa el 29.8% de las ventas totales de equipos.

Servicios de instalación y mantenimiento

Los ingresos relacionados con el servicio totalizaron $ 87.3 millones en 2023, con un valor promedio del contrato de servicio de $ 1,245 por instalación.

Programas de garantía extendida

Los ingresos de la garantía extendida alcanzaron los $ 42.5 millones en 2023, con un precio de garantía promedio de $ 325 por sistema de grupo.

Soluciones de gestión de piscinas digitales y de software

Las soluciones digitales generaron $ 56.7 millones en ingresos, lo que representa el 7.8% de los ingresos totales de la compañía en 2023.

Tipo de solución digital	2023 Ingresos ($ M)	Crecimiento año tras año (%)
Aplicaciones de gestión de piscinas inteligentes	28.4	14.2
Sistemas de monitoreo remoto	18.9	11.7
Software de diagnóstico	9.4	8.5

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Value Propositions

Smart, connected pool automation, exemplified by the adoption of their technology-enabled products, underpins a key value stream for Hayward Holdings, Inc. The company explicitly drives increasing adoption of its leading SmartPad™ pool equipment products in both new construction and the aftermarket. This focus on innovation is backed by investment; for example, Research, Development, and Engineering expenses in the first quarter of fiscal 2025 were $6.0 million, representing 3% of that quarter's net sales. Furthermore, approximately 20% of gross sales in Fiscal Year 2024 came from new or next-generation products launched in the preceding three years, showing a commitment to evolving the connected experience.

Energy-efficient and sustainable pool equipment is a core component of the offering, aligning with secular demand trends in outdoor living. The company's mission includes delivering products that are energy-efficient and sustainable. The financial success resulting from this focus and other operational efficiencies is reflected in the updated full-year 2025 guidance, which projects net sales between $1.095 billion and $1.110 billion.

The comprehensive product portfolio covers the entire pool pad, which supports the resiliency of the business model. This broad offering is critical because the aftermarket, which relies on repair and replacement across all equipment categories, historically represented approximately 80% of net sales. The strength of this installed base and aftermarket focus is evident in the third quarter of fiscal 2025 results, where the company reported a net income of $24.0 million and an Adjusted EBITDA of $59.1 million.

Aftermarket resiliency is a direct financial benefit of providing reliable equipment. The company's President and CEO highlighted the resiliency of their aftermarket model following the third quarter of fiscal 2025 results. This resiliency helped drive the net sales increase of 7% year-over-year to $244.3 million in the third quarter of fiscal 2025, despite macroeconomic factors. The company also successfully reduced its net leverage to 1.8x as of September 27, 2025, demonstrating a strong balance sheet supported by this recurring business.

High-quality, reliable products are validated by expanding profitability metrics. The gross profit margin for the third quarter of fiscal 2025 improved by 150 basis points to 51.2%. This operational excellence, which flows from product quality and service, contributed to the Adjusted diluted EPS increasing by 27% year-over-year to $0.14 in the third quarter of fiscal 2025.

Here are the key financial metrics supporting the value proposition strength as of late 2025:

Financial Metric	Value / Range	Period / Date
Full Year 2025 Net Sales Guidance	$1.095 billion to $1.110 billion	Fiscal Year 2025 (Raised)
Full Year 2025 Adjusted EBITDA Guidance	$292 million to $297 million	Fiscal Year 2025 (Raised)
Q3 2025 Net Sales	$244.3 million	Three Months Ended September 27, 2025
Q3 2025 Gross Profit Margin	51.2%	Three Months Ended September 27, 2025
Net Leverage	1.8x	As of September 27, 2025
Historical Aftermarket Sales Contribution	Approximately 80%	Historical Benchmark

The value proposition of a comprehensive portfolio is also reflected in segment performance. The North America segment, which accounts for the majority of sales, saw net sales increase by 7% to $208.2 million in the third quarter of fiscal 2025.

The company's commitment to its installed base is further shown by the cash flow generated. Cash flow provided by operations for the first nine months of fiscal 2025 was $283.0 million.

You can see the direct financial translation of these value propositions in the updated guidance.

• Net Sales Growth Expectation (from prior year): 4% to 5.5%
• Adjusted EBITDA Growth Expectation (from prior year): 5% to 7%

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Customer Relationships

You're looking at how Hayward Holdings, Inc. keeps its customers-both the pool professionals and the end-users-locked in. The relationship strategy heavily leans on the installed base, which is smart given the industry's nature.

Long-term, non-discretionary relationship with pool owners via the aftermarket cycle

This is the bedrock of the Hayward Holdings, Inc. model. The company benefits from the long-term ownership cycle of pool equipment. The product replacement cycle is estimated to be between 8 to 11 years, which creates predictable, recurring opportunities for aftermarket sales. For fiscal year 2025, management noted that approximately 85% of sales are aligned with serving the aftermarket needs of this existing installed base. This focus on non-discretionary maintenance demand is expected to remain resilient throughout 2025.

Digital engagement through connected product apps and platforms

Driving adoption of connected technology deepens the relationship post-sale. Hayward continues to push its leading SmartPad™ pool equipment products, which historically represented about 80% of net sales. For the Omni App, the attach rate for installed Omni-compatible products was reported around 4% as of 2023, showing a clear runway for digital engagement growth. The company's Q3 2025 performance reflected continued traction in strategic initiatives, which includes technology adoption.

Dedicated customer and technical training centers for channel partners

While specific metrics for training center attendance aren't public, investment in the customer experience is clear through operating expenses. Selling, general, and administrative expense (SG&A) for the first quarter of fiscal 2025 was $65.1 million, an increase of 9% year-over-year, driven in part by investments in customer-care and selling teams. This spending supports the channel partner ecosystem.

Partner Summits to foster strong relationships with pool professionals

Hayward Holdings, Inc. is recognized as the #1 products brand amongst U.S. pool professionals, based on historical data. The company maintains relationships with its Top 20 Customers for over 20+ years, showing deep channel commitment.

Direct sales support via local Hayward Flow Control Sales Representatives

The North America segment, which accounted for approximately 85% of total net sales in Fiscal Year 2024, relies on this direct support structure to drive adoption and service the channel. The company's focus on customer experience is a stated driver for positive results in 2025.

Here's a quick look at the key relationship and adoption metrics we have:

Relationship Metric Category	Specific Data Point	Value/Amount	Context/Date
Aftermarket Sales Dependency	Percentage of sales serving the installed base	85%	Q2 2025
Aftermarket Cycle	Estimated product replacement cycle	8 to 11 years	Historical/Contextual
Connected Product Adoption	Omni App Attach Rate	~4%	As of 2023
Core Product Sales Base	Historical percentage of sales from SmartPad™ equipment	~80%	Historical
Channel Strength	Brand ranking among U.S. pool professionals	#1	Historical/Contextual
Customer Investment (Proxy)	SG&A Expense	$65.1 million	Q1 2025

The overall strategy is clearly weighted toward supporting the existing pool owner base through service and replacement parts, which is reflected in the 85% aftermarket sales figure. Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Channels

You're looking at how Hayward Holdings, Inc. gets its technology and products into the hands of pool owners and professionals as of late 2025. The strategy relies on a broad, multi-pronged approach to cover new construction, renovation, and the aftermarket.

Multi-channel distribution network (pool distributors, dealers, retailers)

Hayward Holdings, Inc. relies heavily on its established network of pool distributors, dealers, and retailers to move product. This channel is critical for reaching the vast majority of the market, especially for replacement parts and smaller equipment sales. While the exact count of these partners isn't public, the success of this structure is reflected in the overall financial performance. For instance, North America segment net sales, which flows through this network and direct channels, reached $208.2 million in the third quarter of fiscal year 2025, and $187.1 million in the first quarter of fiscal year 2025. The company's full-year 2025 net sales guidance, as of October 2025, is set between $1.095 billion and $1.110 billion.

The physical infrastructure supports this network. The distribution expansion program, which included the 2020 launch of a facility in Phoenix, AZ, and the opening of a new 324,000 square-foot distribution facility in Mocksville, NC by the end of 2021, is designed to service expanding North American, European, Australian, and Latin American markets. The Mocksville facility, combined with the Clemmons location, brought the Southeast-based footprint to approximately 1.3 million square feet of combined manufacturing and distribution operations.

The following table shows the latest reported segment net sales, which represent the output of these channels:

Metric	Q3 Fiscal Year 2025 Net Sales	Q1 Fiscal Year 2025 Net Sales
North America Segment	$208.2 million	$187.1 million
Europe & Rest of World Segment	$36.1 million	$41.8 million
Consolidated Net Sales	$244.3 million	$228.8 million

Direct sales to pool builders and service professionals

Direct engagement with pool builders is a key lever, especially for new construction equipment sales. The company has been actively growing its commercial presence. Following the acquisition and integration of ChlorKing, commercial sales in North America have approximately doubled, with management aspiring for commercial sales to eventually represent a double-digit percentage of the overall mix. This suggests a growing focus on direct or specialized professional channels for higher-value, integrated systems.

Global distribution centers, including new facilities in Mocksville, NC and Phoenix, AZ

The physical network is anchored by strategic locations. The Phoenix, AZ distribution center was established in 2020, and the Mocksville, NC facility was planned for a late 2021 opening. These centers support the global distribution network, which is crucial for getting products to channel partners efficiently. The company also targets having over 90% of North American product needs manufactured domestically by the end of 2025, which impacts the supply chain feeding these distribution points.

E-commerce platforms and digital tools for product information and ordering

While specific e-commerce revenue figures aren't broken out, digital tools are integrated into the customer experience. The company supports its channel partners through digital means, including a customer and technical training center within the Mocksville facility designed to promote and support their growth. The focus on technology adoption, with SmartPad™ pool equipment products representing approximately 85% of net sales as of the third quarter of 2025, implies a strong digital component to how these advanced products are specified and ordered.

Original Equipment Manufacturer (OEM) sales to pool fabricators

OEM sales represent another distinct channel where Hayward Holdings, Inc. supplies its components directly to other manufacturers for inclusion in their final products. This is a less visible but important part of the overall revenue base. The growth in North America net sales in Q1 2025 was bolstered by the acquisition and integration of ChlorKing, which likely includes OEM relationships within that business line.

• SmartPad™ technology adoption contributes to approximately 85% of net sales as of Q3 2025.
• North America segment net sales for Q3 2025 were $208.2 million.
• Full-year 2025 net sales guidance is set at $1.095 billion to $1.110 billion.

Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Hayward Holdings, Inc. as of late 2025. Honestly, the business is heavily weighted toward the end-user, even though the sales flow through established partners. Here's the quick math on who is buying the equipment.

The primary revenue driver is the residential pool owner market, which the company has historically supported with an aftermarket model that accounts for approximately 80% of net sales. This aftermarket focus suggests a strong base of existing pool installations needing replacement parts and upgrades. While the prompt specifies a 90% revenue driver for residential owners, the concrete data point available points to the resilient aftermarket component.

The sales motion relies on deep relationships with the trade. Hayward Holdings emphasizes a push-pull strategy with its distribution network. For instance, the company noted having 20+ year relationships with its top 20 trade customers in prior disclosures, showing a commitment to these primary channel partners.

The Customer Segments can be broken down as follows:

• Residential pool owners (driving the core, non-discretionary aftermarket revenue).
• Pool builders, service professionals, and remodelers (serving as the primary channel partners).
• Commercial pool operators (such as hotels and municipal pools, which utilize the company's broad portfolio).
• Industrial and municipal customers (relying on Hayward Holdings for flow control products).

Geographically, the business remains overwhelmingly concentrated in North America. For the second quarter of fiscal 2025, the North America segment was responsible for net sales of $255.2 million out of total net sales of $299.6 million, representing approximately 85% of the total.

Here is a snapshot of the key quantitative elements defining these customer segments as of the latest reported periods in 2025:

Segment Characteristic	Data Point	Context/Period
North America Revenue Share	85%	Q2 Fiscal Year 2025
Europe & Rest of World Revenue Share	15%	Q2 Fiscal Year 2025 (Implied from 85% NAM)
North America Net Sales	$255.2 million	Q2 Fiscal Year 2025
Europe & Rest of World Net Sales	$44.4 million	Q2 Fiscal Year 2025
Aftermarket Sales Contribution (Historical)	Approximately 80%	Historical/Resilient Model Base
FY 2025 Net Sales Guidance (Refined)	$1.095 billion to $1.110 billion	As of Q3 Fiscal Year 2025

The resilience of the business is directly tied to the non-discretionary nature of the aftermarket segment, which is a key differentiator when dealing with end-users who need to maintain their existing pool systems. If onboarding takes 14+ days, churn risk rises, especially for the service professional segment relying on quick parts availability.

Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Cost Structure

You're looking at the core expenses Hayward Holdings, Inc. is managing to keep its business running and growing as of late 2025. Honestly, for a manufacturer, the cost structure is where you see the real-time impact of global pressures.

Manufacturing and procurement costs are a major component, naturally. We saw direct evidence of this pressure translating to customer pricing in one division; for instance, Hayward Flow Control implemented an average 8% price increase on all orders received on or after June 16, 2025, specifically citing rising material, shipping, and manufacturing costs, alongside exchange rate changes. This move was necessary to continue meeting quality standards.

Selling, General, and Administrative (SG&A) expenses reflect the cost of running the broader organization, including sales teams and overhead. For the third quarter of fiscal 2025, SG&A expenses represented 28.6% of net sales. This was an increase from the prior year's 28.3% of net sales, driven by factors like higher incentive compensation, wage inflation impacting salaries for selling and customer care teams, and a non-recurring litigation expense, though partially offset by lower warranty costs.

Here's a quick look at some key Q3 2025 cost and financial structure metrics:

Cost/Metric Category	Financial Figure (Q3 2025)	Context/Detail
Selling, General, and Administrative (SG&A)	28.6% of Net Sales	Increased 30 basis points year-over-year.
Research, Development, and Engineering (R&D)	$7.1 million	Specific dollar amount for the quarter.
Interest Expense, Net (Debt Servicing)	$11.3 million	Decreased by 14% year-over-year.
Net Leverage	1.8x	Lowest level in over three years as of quarter-end.

Research, Development, and Engineering (R&D) spending is a necessary investment for future product cycles, totaling $7.1 million in Q3 2025. This supports the company's focus on innovation, like the OmniX Automation Platform, which saw double-digit sales growth.

Debt servicing costs are managed through balance sheet strength. Interest expense, net, for the third quarter of fiscal 2025 was $11.3 million, marking a 14% decrease from the prior-year period. This reduction stemmed from lower interest rates on the first lien term loan facility and higher interest income earned on cash deposits. The strong cash flow generation allowed Hayward Holdings, Inc. to further strengthen its balance sheet, reducing net leverage to 1.8x by the end of Q3 2025.

Costs associated with tariff mitigation and supply chain diversification are significant operational considerations. The company estimated an annualized cost increase from tariffs of approximately $30 million, with about $18 million impacting the fiscal year 2025. Hayward Holdings, Inc. took decisive action to address this risk:

• Reduced direct sourcing from China from approximately 10% to 3% of cost of goods sold by year-end 2025.
• Achieved net sales growth in North America driven by positive net price realization intended to offset inflation and tariffs.
• Reported that gross profit margin expansion was driven, in part, by tariff mitigation actions.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Revenue Streams

You're looking at the engine room of Hayward Holdings, Inc. (HAYW) revenue generation, which is heavily anchored in the recurring, high-margin nature of pool equipment replacement and maintenance. Honestly, the core strength here is the aftermarket.

The business model relies on the sale of pool equipment and technology, but the real stability comes from the aftermarket, which represents about 85% of net sales. That's where the long-term value is built, selling parts and upgrades to existing pool owners. For the full fiscal year 2025, Hayward Holdings, Inc. has raised its outlook, now expecting net sales to land between $1.095 billion and $1.110 billion. This updated guidance reflects management's confidence following a strong third quarter.

The revenue mix is also being intentionally shifted toward higher-margin, smart, and connected products. Think about innovations like OmniX or SmartPad™, which drive higher average selling prices and better customer lock-in. This focus on technology is a key part of the strategy to enhance profitability, which you can see reflected in the margins.

The company's revenue generation is clearly segmented geographically, showing growth momentum in both major areas during the third quarter of 2025. The drivers for the Q3 net sales increase of 7% year-over-year were positive net price realization, which contributed 5%, and a 2% increase in volume. This positive net price realization helped push the Q3 2025 Gross Profit Margin to 51.2%.

Here's a look at the segment performance for the third quarter of 2025:

Segment	Q3 2025 Net Sales (Millions USD)	Year-over-Year Sales Growth	Q3 2025 Gross Profit Margin
North America (NAM)	$208.2	7%	52.8%
Europe & Rest of World (E&RW)	$36.1	11%	41.9%

The E&RW segment showed particularly strong margin improvement, with its gross profit margin increasing by 750 basis points to reach 41.9% in the quarter. This was aided by a cumulative tariff refund and operational improvements. The NAM segment also saw margin expansion, increasing 50 basis points to 52.8%.

You can break down the revenue drivers contributing to the overall financial performance:

• Sales of pool equipment and technology, with aftermarket sales being the bedrock at approximately 85% of net sales.
• Positive net price realization, which accounted for 5% of the Q3 net sales growth.
• Increased volume, contributing 2% to the Q3 net sales growth.
• Growth across both the North America segment (sales up 7%) and the Europe & Rest of World segment (sales up 11%) in Q3.

The company is definitely pushing its connected product sales as a strategic lever.

Finance: draft 13-week cash view by Friday.