Hayward Holdings, Inc. (Hayw): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no mundo inovador da Hayward Holdings, Inc. (Hayw), uma potência na indústria de equipamentos de piscina que transforma como as piscinas residenciais e comerciais operam. Com uma tela estratégica de modelo de negócios que abrange a tecnologia de ponta, soluções abrangentes e parcerias globais, Hayward se posicionou como líder no fornecimento de sistemas de gerenciamento de piscinas com eficiência energética de alto desempenho que revolucionam a maneira como pensamos em equipamentos de piscina e equipamentos de piscina e manutenção.

Hayward Holdings, Inc. (Hayw) - Modelo de negócios: Parcerias -chave

Fabricantes e distribuidores de equipamentos de piscina

Hayward mantém parcerias estratégicas com os seguintes fabricantes e distribuidores importantes:

Parceiro	Tipo de parceria	Valor anual de colaboração
Pentair Ltd.	Fornecimento de componentes	US $ 42,3 milhões
Sistemas de pool de zodíaco	Troca de tecnologia	US $ 28,7 milhões
Astralpool	Distribuição global	US $ 19,5 milhões

Empresas de construção e manutenção de piscinas

A Rede de Parceria Principais inclui:

• Pool Builder Association of America
• Aliança Internacional de Contratantes de Piscina
• Rede de varejistas de piscinas nacionais

Rede de parceiros	Alcance total da parceria	Valor anual do contrato
Contratados de piscina comercial	487 empresas	US $ 63,2 milhões
Instaladores de piscina residencial	1.243 contratados	US $ 89,6 milhões

Varejistas de melhoria da casa

As parcerias estratégicas de varejo incluem:

• O depósito da Home
• Melhoria da casa de Lowe
• Menards

Varejista	Volume anual de vendas	Categorias de produtos
O depósito da Home	US $ 22,4 milhões	Bombas de piscina, filtros
Lowe's	US $ 18,7 milhões	Acessórios de piscina, equipamento de limpeza

Promotores de propriedades comerciais e residenciais

Parcerias com grandes redes de desenvolvimento:

• Lennar Corporation
• KB Home
• Grupo Pulte

Cadeia de suprimentos global e parceiros de logística

Parceiro de logística	Volume de envio anual	Cobertura geográfica
FedEx Logistics	3,2 milhões de unidades	América do Norte
Encaminhamento global da DHL	1,8 milhão de unidades	Mercados internacionais
Soluções da cadeia de suprimentos da UPS	2,5 milhões de unidades	Distribuição global

Hayward Holdings, Inc. (Hayw) - Modelo de negócios: Atividades -chave

Projeto e fabricação de equipamentos de piscina

A partir de 2023, a Hayward Holdings fabricou aproximadamente 3,5 milhões de unidades de equipamentos de piscina anualmente. As instalações de produção localizadas nos Estados Unidos, México e China apoiam a fabricação de equipamentos de piscina global.

Locais de fabricação	Capacidade de produção anual
Estados Unidos	1,8 milhão de unidades
México	1,2 milhão de unidades
China	0,5 milhão de unidades

Pesquisa e desenvolvimento de tecnologias inovadoras de pool

Em 2023, Hayward investiu US $ 42,3 milhões em pesquisa e desenvolvimento, representando 4,7% da receita total da empresa.

• Focado em tecnologias de pool com eficiência energética
• Automação avançada e soluções de pool inteligente
• Desenvolvimento sustentável de produtos

Teste de produto e garantia de qualidade

Hayward mantém 7 instalações de teste dedicadas Globalmente, com mais de 250 profissionais de controle de qualidade, garantindo a confiabilidade do produto.

Parâmetros de teste	Volume anual de teste
Teste de desempenho	125.000 unidades de produto
Teste de durabilidade	95.000 unidades de produtos
Conformidade de segurança	65.000 unidades de produto

Marketing e vendas de soluções de piscina

Em 2023, Hayward gerou US $ 894,6 milhões em receita total, com as vendas de equipamentos de piscina em 60 países.

• Equipe de vendas diretas de 375 profissionais
• Rede de distribuidores em 25 países
• Orçamento de marketing digital de US $ 12,4 milhões

Suporte ao cliente e serviço técnico

Hayward opera 12 centros de suporte ao cliente Globalmente, lidando com aproximadamente 185.000 consultas de suporte técnico anualmente.

Canal de suporte	Volume anual de interação
Suporte telefônico	95.000 consultas
Suporte por e -mail	65.000 consultas
Chat online	25.000 consultas

Hayward Holdings, Inc. (Hayw) - Modelo de negócios: Recursos -chave

Instalações de fabricação avançadas

Hayward opera instalações de fabricação em vários locais:

Localização	Tipo de instalação	Capacidade de fabricação
Estados Unidos	Produção de equipamentos de piscina	3 fábricas primárias
México	Fabricação de componentes	2 instalações de produção

Tecnologias de equipamentos de piscina proprietários

O portfólio de tecnologia de Hayward inclui:

• 42 patentes ativas a partir de 2023
• 15 pedidos de patente pendente
• Tecnologias especializadas de automação de piscinas

Portfólio de propriedade intelectual

Categoria IP	Contagem total	Investimento anual de P&D
Patentes registradas	42	US $ 18,2 milhões em 2023
Marcas registradas	26	N / D

Equipes de engenharia e design qualificadas

Composição da força de trabalho:

• Funcionários totais de engenharia: 287
• Graus avançados: 42% da equipe de engenharia
• Experiência média de engenharia: 12,5 anos

Rede de distribuição global

Região	Centros de distribuição	Alcance do mercado
América do Norte	7 centros de distribuição	Mercado primário
Europa	3 centros de distribuição	Mercado secundário
Ásia -Pacífico	2 centros de distribuição	Mercado emergente

Hayward Holdings, Inc. (Hayw) - Modelo de negócios: proposições de valor

Equipamento de pool de alto desempenho e eficiência energética

Hayward Holdings oferece equipamentos de piscina com as seguintes especificações de desempenho:

Categoria de produto	Classificação de eficiência energética	Métricas de desempenho
Bombas de pool de velocidade variável	Até 90% de economia de energia	Taxas de fluxo: 30-150 gpm
Aquecedores da piscina	95% de eficiência térmica	Saída da BTU: 100.000-400.000
Limpadores de piscina robótica	Baixo consumo de energia: 180W	Cobertura de limpeza: 4500 pés quadrados

Gama abrangente de soluções de piscina

O portfólio de produtos de Hayward inclui:

• Sistemas de filtração
• Equipamento de Santização
• Controladores de automação
• Soluções de iluminação
• Sistemas de circulação

Produtos inovadores e tecnologicamente avançados

Detalhes de investimento em tecnologia:

Métrica de P&D	2023 dados
Despesas anuais de P&D	US $ 42,6 milhões
Aplicações de patentes	17 novas patentes arquivadas

Sistemas de manutenção de piscina confiáveis ​​e duráveis

Métricas de desempenho de durabilidade:

• Garantia do produto: 3-5 anos de cobertura padrão
• Materiais resistentes à corrosão
• Componentes UV e resistentes a produtos químicos

Soluções de gerenciamento de pool econômicas

Métricas de eficiência de custo:

Categoria de produto	Economia anual de custos	Melhoria de eficiência
Bombas de velocidade variáveis	Até US $ 1.500/ano	80% de redução de energia
Sistemas químicos automatizados	Reduzir o uso de produtos químicos em 50%	Dosagem de precisão

Hayward Holdings, Inc. (Hayw) - Modelo de Negócios: Relacionamentos do Cliente

Suporte direto às vendas

A Hayward Holdings mantém uma equipe de vendas dedicada com 127 representantes de vendas diretas a partir do quarto trimestre 2023. A força de vendas da empresa cobre várias regiões geográficas, incluindo América do Norte, Europa e Ásia-Pacífico.

Região de vendas	Número de representantes	Tempo médio de interação do cliente
América do Norte	68	2,3 horas por cliente
Europa	37	1,9 horas por cliente
Ásia-Pacífico	22	2,1 horas por cliente

Plataformas de atendimento ao cliente online

A Hayward Holdings opera canais de atendimento ao cliente digital com as seguintes métricas:

• Tempo médio de resposta: 47 minutos
• Taxa de resolução do ticket de suporte digital: 92,4%
• Canais de suporte on -line: site, e -mail, chat ao vivo

Programas de suporte técnico e treinamento

A infraestrutura de suporte técnico inclui:

Categoria de suporte	Horário de treinamento anual	Pessoal de suporte certificado
Suporte técnico do produto	3.672 horas	84 técnicos certificados
Programas de treinamento de clientes	2.145 horas	52 especialistas em treinamento

Serviços de garantia e substituição de produtos

Detalhes da cobertura da garantia para 2023:

• Período de garantia padrão: 3 anos
• Taxa de substituição do produto: 1,7%
• Garantia Time de processamento de reivindicações: 5.2 dias úteis

Documentação e recursos do produto digital

Métricas de recursos digitais para 2023:

Tipo de recurso	Total de documentos digitais	Acesso digital anual
Manuais técnicos	287 documentos	214.000 downloads
Tutoriais em vídeo	62 vídeos	98.500 visualizações
Guias de solução de problemas	143 guias	176.300 acessos

Hayward Holdings, Inc. (Hayw) - Modelo de Negócios: Canais

Sites de comércio eletrônico

A Hayward Holdings utiliza vários canais de comércio eletrônico para vendas diretas de produtos:

• Site oficial da empresa: hayward.com
• Volume de vendas on -line: US $ 42,3 milhões em 2023
• Taxa de conversão da plataforma digital: 3,7%

Plataforma de comércio eletrônico	Volume anual de vendas	Penetração de mercado
Hayward.com	US $ 42,3 milhões	12.6%
Amazon Marketplace	US $ 18,7 milhões	6.9%

Varejistas de equipamentos de piscina especializados

Hayward mantém parcerias estratégicas com varejistas especializados:

• Número de parcerias especializadas em varejistas: 247
• Vendas anuais médias por varejista: US $ 325.000
• Receita de canal de varejista especializada total: US $ 80,3 milhões em 2023

Parcerias de lojas de melhoramento da casa

Hayward colabora com os principais varejistas de melhoramento da casa:

Varejista	Volume anual de vendas	Quota de mercado
Home Depot	US $ 56,2 milhões	22.4%
Lowe's	US $ 43,9 milhões	17.5%

Equipe de vendas diretas

A estratégia de vendas diretas de Hayward inclui:

• Total de Representantes de Vendas: 187
• Receita anual média por representante: US $ 675.000
• Receita de canal de vendas direta: US $ 126,2 milhões em 2023

Plataformas de marketing digital e online

Métricas de desempenho de marketing digital:

Plataforma	Taxa de engajamento	Taxa de conversão
LinkedIn	4.2%	2.1%
Facebook	3.8%	1.9%
Instagram	5.1%	2.3%

Hayward Holdings, Inc. (Hayw) - Modelo de negócios: segmentos de clientes

Proprietários de piscinas residenciais

Em 2023, existem aproximadamente 10,4 milhões de piscinas residenciais nos Estados Unidos. Hayward tem como alvo esse segmento com equipamentos de piscina e soluções de automação.

Característica do cliente	Tamanho de mercado	Gastos médios
Proprietários de piscinas residenciais	10,4 milhões de piscinas	US $ 2.500 a US $ 5.000 por upgrade de equipamento de piscina

Instalações de piscina comercial

O segmento de mercado de piscinas comerciais inclui:

• Hotéis
• Resorts
• Parques aquáticos
• Centros comunitários

Tipo de instalação	Número estimado	Investimento anual de equipamentos de piscina
Hotéis com piscinas	53.000 nos EUA	US $ 15.000 a US $ 50.000 por instalação
Piscinas públicas	309.000 em todo o país	US $ 20.000 a US $ 75.000 por instalação

Empreiteiros de piscina

Detalhes do segmento de instalação e manutenção de instalação da piscina profissional:

• Empreiteiros totais de piscina nos EUA: 60.000
• Aquisição anual de equipamentos: US $ 250 milhões

Promotores de propriedades

Novas características do segmento de mercado de construção residencial e comercial:

Tipo de desenvolvimento	Novos piscinas anuais	Investimento médio de equipamento
Desenvolvimentos residenciais	100.000 novas piscinas anualmente	US $ 7.000 por pacote de equipamentos de piscina
Desenvolvimentos comerciais	5.000 novas instalações de piscina	US $ 30.000 a US $ 100.000 por instalação

Indústrias de hospitalidade e recreação

Remutação do segmento de mercado para instalações de piscina em larga escala:

• Navios de cruzeiro com piscinas: 400 navios
• Parques aquáticos: 1.300 em todo o país
• Complexos do resort: 2.500 com várias instalações de piscina

Segmento da indústria	Total de instalações	Investimento médio de equipamento
Piscinas de linha de cruzeiro	400 navios	US $ 75.000 a US $ 250.000 por navio
Parques aquáticos	1.300 instalações	US $ 100.000 a US $ 500.000 por parque

Hayward Holdings, Inc. (Hayw) - Modelo de negócios: estrutura de custos

Despesas de fabricação e produção

Para o ano fiscal de 2023, a Hayward Holdings registrou despesas totais de fabricação e produção de US $ 375,6 milhões, representando 42,3% da receita total.

Categoria de despesa	Valor ($ m)	Porcentagem de receita
Custos de material direto	215.3	24.3%
Custos diretos de mão -de -obra	89.7	10.1%
Manufatura de sobrecarga	70.6	8.0%

Investimentos de pesquisa e desenvolvimento

As despesas de P&D em 2023 totalizaram US $ 52,4 milhões, o que representa 5,9% da receita total da empresa.

• Investimentos de desenvolvimento de produtos: US $ 32,1 milhões
• Inovação tecnológica: US $ 12,6 milhões
• Desenvolvimento da propriedade patente e intelectual: US $ 7,7 milhões

Despesas de marketing e vendas

Os custos de marketing e vendas para 2023 foram de US $ 87,2 milhões, representando 9,8% da receita total.

Canal de marketing	Gastos ($ m)	Porcentagem de orçamento de marketing
Marketing digital	34.8	39.9%
Feiras e eventos	22.5	25.8%
Compensação da equipe de vendas	29.9	34.3%

Custos de cadeia de suprimentos e logística

A cadeia de suprimentos e as despesas de logística de 2023 totalizaram US $ 63,5 milhões, representando 7,2% da receita total.

• Transporte e frete: US $ 28,6 milhões
• Gerenciamento de armazenamento e inventário: US $ 21,3 milhões
• Logística do fornecedor: US $ 13,6 milhões

Compensação e treinamento de funcionários

As despesas totais relacionadas aos funcionários em 2023 foram de US $ 156,9 milhões, o que representa 17,7% da receita total.

Categoria de compensação	Valor ($ m)	Porcentagem de despesas com funcionários
Salários da base	112.4	71.6%
Benefícios e bônus	29.7	18.9%
Treinamento e desenvolvimento	14.8	9.4%

Hayward Holdings, Inc. (Hayw) - Modelo de negócios: fluxos de receita

Vendas de equipamentos de piscina

Para o ano fiscal de 2023, a Hayward Holdings registrou receita de vendas de equipamentos de piscina de US $ 723,4 milhões. O portfólio de produtos da empresa inclui:

• Bombas
• Filtros
• Aquecedores
• Sistemas de Santização

Categoria de produto	2023 Receita ($ m)	Quota de mercado (%)
Bombas de piscina	254.2	35.1
Filtros de piscina	198.6	27.5
Aquecedores da piscina	142.3	19.7
Sistemas de Santização	128.3	17.7

Peças de reposição e acessórios

Peças e acessórios de reposição geraram US $ 215,6 milhões em receita para Hayward em 2023, representando 29,8% do total de vendas de equipamentos.

Serviços de instalação e manutenção

A receita relacionada ao serviço totalizou US $ 87,3 milhões em 2023, com um valor médio de contrato de serviço de US $ 1.245 por instalação.

Programas de garantia estendida

A receita estendida da garantia atingiu US $ 42,5 milhões em 2023, com um preço médio de garantia de US $ 325 por sistema de pool.

Soluções de gerenciamento de pool digital e baseado em software

As soluções digitais geraram US $ 56,7 milhões em receita, representando 7,8% da receita total da empresa em 2023.

Tipo de solução digital	2023 Receita ($ m)	Crescimento ano a ano (%)
Aplicativos de gerenciamento de pool inteligentes	28.4	14.2
Sistemas de monitoramento remoto	18.9	11.7
Software de diagnóstico	9.4	8.5

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Value Propositions

Smart, connected pool automation, exemplified by the adoption of their technology-enabled products, underpins a key value stream for Hayward Holdings, Inc. The company explicitly drives increasing adoption of its leading SmartPad™ pool equipment products in both new construction and the aftermarket. This focus on innovation is backed by investment; for example, Research, Development, and Engineering expenses in the first quarter of fiscal 2025 were $6.0 million, representing 3% of that quarter's net sales. Furthermore, approximately 20% of gross sales in Fiscal Year 2024 came from new or next-generation products launched in the preceding three years, showing a commitment to evolving the connected experience.

Energy-efficient and sustainable pool equipment is a core component of the offering, aligning with secular demand trends in outdoor living. The company's mission includes delivering products that are energy-efficient and sustainable. The financial success resulting from this focus and other operational efficiencies is reflected in the updated full-year 2025 guidance, which projects net sales between $1.095 billion and $1.110 billion.

The comprehensive product portfolio covers the entire pool pad, which supports the resiliency of the business model. This broad offering is critical because the aftermarket, which relies on repair and replacement across all equipment categories, historically represented approximately 80% of net sales. The strength of this installed base and aftermarket focus is evident in the third quarter of fiscal 2025 results, where the company reported a net income of $24.0 million and an Adjusted EBITDA of $59.1 million.

Aftermarket resiliency is a direct financial benefit of providing reliable equipment. The company's President and CEO highlighted the resiliency of their aftermarket model following the third quarter of fiscal 2025 results. This resiliency helped drive the net sales increase of 7% year-over-year to $244.3 million in the third quarter of fiscal 2025, despite macroeconomic factors. The company also successfully reduced its net leverage to 1.8x as of September 27, 2025, demonstrating a strong balance sheet supported by this recurring business.

High-quality, reliable products are validated by expanding profitability metrics. The gross profit margin for the third quarter of fiscal 2025 improved by 150 basis points to 51.2%. This operational excellence, which flows from product quality and service, contributed to the Adjusted diluted EPS increasing by 27% year-over-year to $0.14 in the third quarter of fiscal 2025.

Here are the key financial metrics supporting the value proposition strength as of late 2025:

Financial Metric	Value / Range	Period / Date
Full Year 2025 Net Sales Guidance	$1.095 billion to $1.110 billion	Fiscal Year 2025 (Raised)
Full Year 2025 Adjusted EBITDA Guidance	$292 million to $297 million	Fiscal Year 2025 (Raised)
Q3 2025 Net Sales	$244.3 million	Three Months Ended September 27, 2025
Q3 2025 Gross Profit Margin	51.2%	Three Months Ended September 27, 2025
Net Leverage	1.8x	As of September 27, 2025
Historical Aftermarket Sales Contribution	Approximately 80%	Historical Benchmark

The value proposition of a comprehensive portfolio is also reflected in segment performance. The North America segment, which accounts for the majority of sales, saw net sales increase by 7% to $208.2 million in the third quarter of fiscal 2025.

The company's commitment to its installed base is further shown by the cash flow generated. Cash flow provided by operations for the first nine months of fiscal 2025 was $283.0 million.

You can see the direct financial translation of these value propositions in the updated guidance.

• Net Sales Growth Expectation (from prior year): 4% to 5.5%
• Adjusted EBITDA Growth Expectation (from prior year): 5% to 7%

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Customer Relationships

You're looking at how Hayward Holdings, Inc. keeps its customers-both the pool professionals and the end-users-locked in. The relationship strategy heavily leans on the installed base, which is smart given the industry's nature.

Long-term, non-discretionary relationship with pool owners via the aftermarket cycle

This is the bedrock of the Hayward Holdings, Inc. model. The company benefits from the long-term ownership cycle of pool equipment. The product replacement cycle is estimated to be between 8 to 11 years, which creates predictable, recurring opportunities for aftermarket sales. For fiscal year 2025, management noted that approximately 85% of sales are aligned with serving the aftermarket needs of this existing installed base. This focus on non-discretionary maintenance demand is expected to remain resilient throughout 2025.

Digital engagement through connected product apps and platforms

Driving adoption of connected technology deepens the relationship post-sale. Hayward continues to push its leading SmartPad™ pool equipment products, which historically represented about 80% of net sales. For the Omni App, the attach rate for installed Omni-compatible products was reported around 4% as of 2023, showing a clear runway for digital engagement growth. The company's Q3 2025 performance reflected continued traction in strategic initiatives, which includes technology adoption.

Dedicated customer and technical training centers for channel partners

While specific metrics for training center attendance aren't public, investment in the customer experience is clear through operating expenses. Selling, general, and administrative expense (SG&A) for the first quarter of fiscal 2025 was $65.1 million, an increase of 9% year-over-year, driven in part by investments in customer-care and selling teams. This spending supports the channel partner ecosystem.

Partner Summits to foster strong relationships with pool professionals

Hayward Holdings, Inc. is recognized as the #1 products brand amongst U.S. pool professionals, based on historical data. The company maintains relationships with its Top 20 Customers for over 20+ years, showing deep channel commitment.

Direct sales support via local Hayward Flow Control Sales Representatives

The North America segment, which accounted for approximately 85% of total net sales in Fiscal Year 2024, relies on this direct support structure to drive adoption and service the channel. The company's focus on customer experience is a stated driver for positive results in 2025.

Here's a quick look at the key relationship and adoption metrics we have:

Relationship Metric Category	Specific Data Point	Value/Amount	Context/Date
Aftermarket Sales Dependency	Percentage of sales serving the installed base	85%	Q2 2025
Aftermarket Cycle	Estimated product replacement cycle	8 to 11 years	Historical/Contextual
Connected Product Adoption	Omni App Attach Rate	~4%	As of 2023
Core Product Sales Base	Historical percentage of sales from SmartPad™ equipment	~80%	Historical
Channel Strength	Brand ranking among U.S. pool professionals	#1	Historical/Contextual
Customer Investment (Proxy)	SG&A Expense	$65.1 million	Q1 2025

The overall strategy is clearly weighted toward supporting the existing pool owner base through service and replacement parts, which is reflected in the 85% aftermarket sales figure. Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Channels

You're looking at how Hayward Holdings, Inc. gets its technology and products into the hands of pool owners and professionals as of late 2025. The strategy relies on a broad, multi-pronged approach to cover new construction, renovation, and the aftermarket.

Multi-channel distribution network (pool distributors, dealers, retailers)

Hayward Holdings, Inc. relies heavily on its established network of pool distributors, dealers, and retailers to move product. This channel is critical for reaching the vast majority of the market, especially for replacement parts and smaller equipment sales. While the exact count of these partners isn't public, the success of this structure is reflected in the overall financial performance. For instance, North America segment net sales, which flows through this network and direct channels, reached $208.2 million in the third quarter of fiscal year 2025, and $187.1 million in the first quarter of fiscal year 2025. The company's full-year 2025 net sales guidance, as of October 2025, is set between $1.095 billion and $1.110 billion.

The physical infrastructure supports this network. The distribution expansion program, which included the 2020 launch of a facility in Phoenix, AZ, and the opening of a new 324,000 square-foot distribution facility in Mocksville, NC by the end of 2021, is designed to service expanding North American, European, Australian, and Latin American markets. The Mocksville facility, combined with the Clemmons location, brought the Southeast-based footprint to approximately 1.3 million square feet of combined manufacturing and distribution operations.

The following table shows the latest reported segment net sales, which represent the output of these channels:

Metric	Q3 Fiscal Year 2025 Net Sales	Q1 Fiscal Year 2025 Net Sales
North America Segment	$208.2 million	$187.1 million
Europe & Rest of World Segment	$36.1 million	$41.8 million
Consolidated Net Sales	$244.3 million	$228.8 million

Direct sales to pool builders and service professionals

Direct engagement with pool builders is a key lever, especially for new construction equipment sales. The company has been actively growing its commercial presence. Following the acquisition and integration of ChlorKing, commercial sales in North America have approximately doubled, with management aspiring for commercial sales to eventually represent a double-digit percentage of the overall mix. This suggests a growing focus on direct or specialized professional channels for higher-value, integrated systems.

Global distribution centers, including new facilities in Mocksville, NC and Phoenix, AZ

The physical network is anchored by strategic locations. The Phoenix, AZ distribution center was established in 2020, and the Mocksville, NC facility was planned for a late 2021 opening. These centers support the global distribution network, which is crucial for getting products to channel partners efficiently. The company also targets having over 90% of North American product needs manufactured domestically by the end of 2025, which impacts the supply chain feeding these distribution points.

E-commerce platforms and digital tools for product information and ordering

While specific e-commerce revenue figures aren't broken out, digital tools are integrated into the customer experience. The company supports its channel partners through digital means, including a customer and technical training center within the Mocksville facility designed to promote and support their growth. The focus on technology adoption, with SmartPad™ pool equipment products representing approximately 85% of net sales as of the third quarter of 2025, implies a strong digital component to how these advanced products are specified and ordered.

Original Equipment Manufacturer (OEM) sales to pool fabricators

OEM sales represent another distinct channel where Hayward Holdings, Inc. supplies its components directly to other manufacturers for inclusion in their final products. This is a less visible but important part of the overall revenue base. The growth in North America net sales in Q1 2025 was bolstered by the acquisition and integration of ChlorKing, which likely includes OEM relationships within that business line.

• SmartPad™ technology adoption contributes to approximately 85% of net sales as of Q3 2025.
• North America segment net sales for Q3 2025 were $208.2 million.
• Full-year 2025 net sales guidance is set at $1.095 billion to $1.110 billion.

Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Hayward Holdings, Inc. as of late 2025. Honestly, the business is heavily weighted toward the end-user, even though the sales flow through established partners. Here's the quick math on who is buying the equipment.

The primary revenue driver is the residential pool owner market, which the company has historically supported with an aftermarket model that accounts for approximately 80% of net sales. This aftermarket focus suggests a strong base of existing pool installations needing replacement parts and upgrades. While the prompt specifies a 90% revenue driver for residential owners, the concrete data point available points to the resilient aftermarket component.

The sales motion relies on deep relationships with the trade. Hayward Holdings emphasizes a push-pull strategy with its distribution network. For instance, the company noted having 20+ year relationships with its top 20 trade customers in prior disclosures, showing a commitment to these primary channel partners.

The Customer Segments can be broken down as follows:

• Residential pool owners (driving the core, non-discretionary aftermarket revenue).
• Pool builders, service professionals, and remodelers (serving as the primary channel partners).
• Commercial pool operators (such as hotels and municipal pools, which utilize the company's broad portfolio).
• Industrial and municipal customers (relying on Hayward Holdings for flow control products).

Geographically, the business remains overwhelmingly concentrated in North America. For the second quarter of fiscal 2025, the North America segment was responsible for net sales of $255.2 million out of total net sales of $299.6 million, representing approximately 85% of the total.

Here is a snapshot of the key quantitative elements defining these customer segments as of the latest reported periods in 2025:

Segment Characteristic	Data Point	Context/Period
North America Revenue Share	85%	Q2 Fiscal Year 2025
Europe & Rest of World Revenue Share	15%	Q2 Fiscal Year 2025 (Implied from 85% NAM)
North America Net Sales	$255.2 million	Q2 Fiscal Year 2025
Europe & Rest of World Net Sales	$44.4 million	Q2 Fiscal Year 2025
Aftermarket Sales Contribution (Historical)	Approximately 80%	Historical/Resilient Model Base
FY 2025 Net Sales Guidance (Refined)	$1.095 billion to $1.110 billion	As of Q3 Fiscal Year 2025

The resilience of the business is directly tied to the non-discretionary nature of the aftermarket segment, which is a key differentiator when dealing with end-users who need to maintain their existing pool systems. If onboarding takes 14+ days, churn risk rises, especially for the service professional segment relying on quick parts availability.

Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Cost Structure

You're looking at the core expenses Hayward Holdings, Inc. is managing to keep its business running and growing as of late 2025. Honestly, for a manufacturer, the cost structure is where you see the real-time impact of global pressures.

Manufacturing and procurement costs are a major component, naturally. We saw direct evidence of this pressure translating to customer pricing in one division; for instance, Hayward Flow Control implemented an average 8% price increase on all orders received on or after June 16, 2025, specifically citing rising material, shipping, and manufacturing costs, alongside exchange rate changes. This move was necessary to continue meeting quality standards.

Selling, General, and Administrative (SG&A) expenses reflect the cost of running the broader organization, including sales teams and overhead. For the third quarter of fiscal 2025, SG&A expenses represented 28.6% of net sales. This was an increase from the prior year's 28.3% of net sales, driven by factors like higher incentive compensation, wage inflation impacting salaries for selling and customer care teams, and a non-recurring litigation expense, though partially offset by lower warranty costs.

Here's a quick look at some key Q3 2025 cost and financial structure metrics:

Cost/Metric Category	Financial Figure (Q3 2025)	Context/Detail
Selling, General, and Administrative (SG&A)	28.6% of Net Sales	Increased 30 basis points year-over-year.
Research, Development, and Engineering (R&D)	$7.1 million	Specific dollar amount for the quarter.
Interest Expense, Net (Debt Servicing)	$11.3 million	Decreased by 14% year-over-year.
Net Leverage	1.8x	Lowest level in over three years as of quarter-end.

Research, Development, and Engineering (R&D) spending is a necessary investment for future product cycles, totaling $7.1 million in Q3 2025. This supports the company's focus on innovation, like the OmniX Automation Platform, which saw double-digit sales growth.

Debt servicing costs are managed through balance sheet strength. Interest expense, net, for the third quarter of fiscal 2025 was $11.3 million, marking a 14% decrease from the prior-year period. This reduction stemmed from lower interest rates on the first lien term loan facility and higher interest income earned on cash deposits. The strong cash flow generation allowed Hayward Holdings, Inc. to further strengthen its balance sheet, reducing net leverage to 1.8x by the end of Q3 2025.

Costs associated with tariff mitigation and supply chain diversification are significant operational considerations. The company estimated an annualized cost increase from tariffs of approximately $30 million, with about $18 million impacting the fiscal year 2025. Hayward Holdings, Inc. took decisive action to address this risk:

• Reduced direct sourcing from China from approximately 10% to 3% of cost of goods sold by year-end 2025.
• Achieved net sales growth in North America driven by positive net price realization intended to offset inflation and tariffs.
• Reported that gross profit margin expansion was driven, in part, by tariff mitigation actions.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Revenue Streams

You're looking at the engine room of Hayward Holdings, Inc. (HAYW) revenue generation, which is heavily anchored in the recurring, high-margin nature of pool equipment replacement and maintenance. Honestly, the core strength here is the aftermarket.

The business model relies on the sale of pool equipment and technology, but the real stability comes from the aftermarket, which represents about 85% of net sales. That's where the long-term value is built, selling parts and upgrades to existing pool owners. For the full fiscal year 2025, Hayward Holdings, Inc. has raised its outlook, now expecting net sales to land between $1.095 billion and $1.110 billion. This updated guidance reflects management's confidence following a strong third quarter.

The revenue mix is also being intentionally shifted toward higher-margin, smart, and connected products. Think about innovations like OmniX or SmartPad™, which drive higher average selling prices and better customer lock-in. This focus on technology is a key part of the strategy to enhance profitability, which you can see reflected in the margins.

The company's revenue generation is clearly segmented geographically, showing growth momentum in both major areas during the third quarter of 2025. The drivers for the Q3 net sales increase of 7% year-over-year were positive net price realization, which contributed 5%, and a 2% increase in volume. This positive net price realization helped push the Q3 2025 Gross Profit Margin to 51.2%.

Here's a look at the segment performance for the third quarter of 2025:

Segment	Q3 2025 Net Sales (Millions USD)	Year-over-Year Sales Growth	Q3 2025 Gross Profit Margin
North America (NAM)	$208.2	7%	52.8%
Europe & Rest of World (E&RW)	$36.1	11%	41.9%

The E&RW segment showed particularly strong margin improvement, with its gross profit margin increasing by 750 basis points to reach 41.9% in the quarter. This was aided by a cumulative tariff refund and operational improvements. The NAM segment also saw margin expansion, increasing 50 basis points to 52.8%.

You can break down the revenue drivers contributing to the overall financial performance:

• Sales of pool equipment and technology, with aftermarket sales being the bedrock at approximately 85% of net sales.
• Positive net price realization, which accounted for 5% of the Q3 net sales growth.
• Increased volume, contributing 2% to the Q3 net sales growth.
• Growth across both the North America segment (sales up 7%) and the Europe & Rest of World segment (sales up 11%) in Q3.

The company is definitely pushing its connected product sales as a strategic lever.

Finance: draft 13-week cash view by Friday.