Hayward Holdings, Inc. (HAYW): Business Model Canvas

Tauchen Sie ein in die innovative Welt von Hayward Holdings, Inc. (HAYW), einem führenden Unternehmen in der Schwimmbadausrüstungsbranche, das die Funktionsweise privater und gewerblicher Schwimmbäder verändert. Mit einem strategischen Geschäftsmodell, das modernste Technologie, umfassende Lösungen und globale Partnerschaften umfasst, hat sich Hayward als führender Anbieter leistungsstarker, energieeffizienter Poolmanagementsysteme positioniert, die unsere Denkweise über Schwimmbadausrüstung und -wartung revolutionieren.

Hayward Holdings, Inc. (HAYW) – Geschäftsmodell: Wichtige Partnerschaften

Hersteller und Händler von Poolausrüstung

Hayward unterhält strategische Partnerschaften mit den folgenden wichtigen Herstellern und Händlern:

Partner	Partnerschaftstyp	Jährlicher Kooperationswert
Pentair Ltd.	Komponentenversorgung	42,3 Millionen US-Dollar
Zodiac-Poolsysteme	Technologieaustausch	28,7 Millionen US-Dollar
AstralPool	Globaler Vertrieb	19,5 Millionen US-Dollar

Unternehmen für den Bau und die Wartung von Schwimmbädern

Zu den wichtigsten Partnerschaftsnetzwerken gehören:

• Pool Builder Association of America
• Internationale Allianz der Schwimmbadbauer
• Nationales Pool-Einzelhandelsnetzwerk

Partnernetzwerk	Gesamte Partnerschaftsreichweite	Jährlicher Vertragswert
Gewerbliche Poolunternehmer	487 Unternehmen	63,2 Millionen US-Dollar
Installateure für Privatpools	1.243 Auftragnehmer	89,6 Millionen US-Dollar

Einzelhändler für Heimwerkerbedarf

Zu den strategischen Einzelhandelspartnerschaften gehören:

• Das Home Depot
• Lowes Heimwerker
• Menards

Einzelhändler	Jährliches Verkaufsvolumen	Produktkategorien
Das Home Depot	22,4 Millionen US-Dollar	Poolpumpen, Filter
Lowes	18,7 Millionen US-Dollar	Poolzubehör, Reinigungsgeräte

Entwickler von Gewerbe- und Wohnimmobilien

Partnerschaften mit großen Entwicklungsnetzwerken:

• Lennar Corporation
• KB-Startseite
• Pulte-Gruppe

Globale Lieferketten- und Logistikpartner

Logistikpartner	Jährliches Versandvolumen	Geografische Abdeckung
FedEx Logistics	3,2 Millionen Einheiten	Nordamerika
DHL Global Forwarding	1,8 Millionen Einheiten	Internationale Märkte
UPS Supply Chain-Lösungen	2,5 Millionen Einheiten	Globaler Vertrieb

Hayward Holdings, Inc. (HAYW) – Geschäftsmodell: Hauptaktivitäten

Design und Herstellung von Poolausrüstung

Im Jahr 2023 stellte Hayward Holdings jährlich etwa 3,5 Millionen Poolausrüstungseinheiten her. Produktionsstätten in den USA, Mexiko und China unterstützen die weltweite Herstellung von Poolausrüstung.

Produktionsstandorte	Jährliche Produktionskapazität
Vereinigte Staaten	1,8 Millionen Einheiten
Mexiko	1,2 Millionen Einheiten
China	0,5 Millionen Einheiten

Forschung und Entwicklung innovativer Pooltechnologien

Im Jahr 2023 investierte Hayward 42,3 Millionen US-Dollar in Forschung und Entwicklung, was 4,7 % des Gesamtumsatzes des Unternehmens entspricht.

• Fokussiert auf energieeffiziente Pooltechnologien
• Fortschrittliche Automatisierung und intelligente Poollösungen
• Nachhaltige Produktentwicklung

Produktprüfung und Qualitätssicherung

Hayward behauptet 7 spezielle Testeinrichtungen Weltweit sorgen über 250 Qualitätskontrollexperten für die Produktzuverlässigkeit.

Testparameter	Jährliches Testvolumen
Leistungstests	125.000 Produkteinheiten
Haltbarkeitsprüfung	95.000 Produkteinheiten
Sicherheitskonformität	65.000 Produkteinheiten

Marketing und Vertrieb von Schwimmbadlösungen

Im Jahr 2023 generierte Hayward 894,6 Millionen US-Dollar Gesamtumsatz mit Poolausrüstungsverkäufen in 60 Ländern.

• Direktvertriebsteam von 375 Fachleuten
• Vertriebsnetz in 25 Ländern
• Budget für digitales Marketing von 12,4 Millionen US-Dollar

Kundensupport und technischer Service

Hayward ist tätig 12 Kundendienstzentren Weltweit bearbeiten wir jährlich etwa 185.000 technische Supportanfragen.

Support-Kanal	Jährliches Interaktionsvolumen
Telefonsupport	95.000 Anfragen
E-Mail-Support	65.000 Anfragen
Online-Chat	25.000 Anfragen

Hayward Holdings, Inc. (HAYW) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen

Hayward betreibt Produktionsstätten an mehreren Standorten:

Standort	Einrichtungstyp	Produktionskapazität
Vereinigte Staaten	Herstellung von Poolausrüstung	3 primäre Produktionsstätten
Mexiko	Komponentenfertigung	2 Produktionsstätten

Proprietäre Poolausrüstungstechnologien

Das Technologieportfolio von Hayward umfasst:

• 42 aktive Patente ab 2023
• 15 anhängige Patentanmeldungen
• Spezialisierte Poolautomatisierungstechnologien

Portfolio für geistiges Eigentum

IP-Kategorie	Gesamtzahl	Jährliche F&E-Investitionen
Eingetragene Patente	42	18,2 Millionen US-Dollar im Jahr 2023
Eingetragene Marken	26	N/A

Kompetente Ingenieurs- und Designteams

Zusammensetzung der Belegschaft:

• Gesamtzahl der technischen Mitarbeiter: 287
• Fortgeschrittene Abschlüsse: 42 % des Ingenieurpersonals
• Durchschnittliche Ingenieurerfahrung: 12,5 Jahre

Globales Vertriebsnetzwerk

Region	Vertriebszentren	Marktreichweite
Nordamerika	7 Vertriebszentren	Primärmarkt
Europa	3 Vertriebszentren	Sekundärmarkt
Asien-Pazifik	2 Vertriebszentren	Aufstrebender Markt

Hayward Holdings, Inc. (HAYW) – Geschäftsmodell: Wertversprechen

Leistungsstarke, energieeffiziente Poolausrüstung

Hayward Holdings bietet Poolausrüstung mit folgenden Leistungsspezifikationen an:

Produktkategorie	Energieeffizienzbewertung	Leistungskennzahlen
Poolpumpen mit variabler Drehzahl	Bis zu 90 % Energieeinsparung	Durchflussraten: 30–150 GPM
Poolheizungen	95 % thermischer Wirkungsgrad	BTU-Leistung: 100.000–400.000
Roboter-Poolreiniger	Geringer Stromverbrauch: 180 W	Reinigungsbereich: 4500 Quadratfuß

Umfassendes Sortiment an Schwimmbadlösungen

Das Produktportfolio von Hayward umfasst:

• Filtersysteme
• Desinfektionsausrüstung
• Automatisierungscontroller
• Beleuchtungslösungen
• Zirkulationssysteme

Innovative und technologisch fortschrittliche Produkte

Details zu Technologieinvestitionen:

F&E-Metrik	Daten für 2023
Jährliche F&E-Ausgaben	42,6 Millionen US-Dollar
Patentanmeldungen	17 neue Patente angemeldet

Zuverlässige und langlebige Poolwartungssysteme

Kennzahlen zur Haltbarkeitsleistung:

• Produktgarantie: 3-5 Jahre Standardabdeckung
• Korrosionsbeständige Materialien
• UV- und chemikalienbeständige Komponenten

Kostengünstige Pool-Management-Lösungen

Kennzahlen zur Kosteneffizienz:

Produktkategorie	Jährliche Kosteneinsparungen	Effizienzsteigerung
Pumpen mit variabler Drehzahl	Bis zu 1.500 $/Jahr	80 % Energieeinsparung
Automatisierte chemische Systeme	Reduzieren Sie den Chemikalienverbrauch um 50 %	Präzise Dosierung

Hayward Holdings, Inc. (HAYW) – Geschäftsmodell: Kundenbeziehungen

Direktvertriebsunterstützung

Hayward Holdings unterhält ab dem vierten Quartal 2023 ein engagiertes Vertriebsteam mit 127 Direktvertriebsmitarbeitern. Das Vertriebsteam des Unternehmens deckt mehrere geografische Regionen ab, darunter Nordamerika, Europa und den asiatisch-pazifischen Raum.

Vertriebsregion	Anzahl der Vertreter	Durchschnittliche Kundeninteraktionszeit
Nordamerika	68	2,3 Stunden pro Kunde
Europa	37	1,9 Stunden pro Kunde
Asien-Pazifik	22	2,1 Stunden pro Kunde

Online-Kundenserviceplattformen

Hayward Holdings betreibt digitale Kundendienstkanäle mit den folgenden Kennzahlen:

• Durchschnittliche Antwortzeit: 47 Minuten
• Auflösungsrate digitaler Support-Tickets: 92,4 %
• Online-Supportkanäle: Website, E-Mail, Live-Chat

Technischer Support und Schulungsprogramme

Die technische Support-Infrastruktur umfasst:

Support-Kategorie	Jährliche Schulungsstunden	Zertifiziertes Support-Personal
Technischer Produktsupport	3.672 Stunden	84 zertifizierte Techniker
Kundenschulungsprogramme	2.145 Stunden	52 Ausbildungsspezialisten

Garantie- und Produktaustauschservices

Einzelheiten zur Garantieabdeckung für 2023:

• Standardgarantiezeit: 3 Jahre
• Produktaustauschrate: 1,7 %
• Bearbeitungszeit für Garantieansprüche: 5,2 Werktage

Digitale Produktdokumentation und Ressourcen

Kennzahlen zu digitalen Ressourcen für 2023:

Ressourcentyp	Gesamtzahl der digitalen Dokumente	Jährlicher digitaler Zugang
Technische Handbücher	287 Dokumente	214.000 Downloads
Video-Tutorials	62 Videos	98.500 Aufrufe
Anleitungen zur Fehlerbehebung	143 Führer	176.300 Zugriffe

Hayward Holdings, Inc. (HAYW) – Geschäftsmodell: Kanäle

E-Commerce-Websites

Hayward Holdings nutzt mehrere E-Commerce-Kanäle für den direkten Produktverkauf:

• Offizielle Website des Unternehmens: hayward.com
• Online-Umsatzvolumen: 42,3 Millionen US-Dollar im Jahr 2023
• Conversion-Rate der digitalen Plattform: 3,7 %

E-Commerce-Plattform	Jährliches Verkaufsvolumen	Marktdurchdringung
Hayward.com	42,3 Millionen US-Dollar	12.6%
Amazon Marketplace	18,7 Millionen US-Dollar	6.9%

Spezialisierte Einzelhändler für Poolausrüstung

Hayward pflegt strategische Partnerschaften mit Fachhändlern:

• Anzahl Fachhandelspartnerschaften: 247
• Durchschnittlicher Jahresumsatz pro Einzelhändler: 325.000 US-Dollar
• Gesamtumsatz des Fachhandelskanals: 80,3 Millionen US-Dollar im Jahr 2023

Partnerschaften mit Baumärkten

Hayward arbeitet mit großen Baumarkthändlern zusammen:

Einzelhändler	Jährliches Verkaufsvolumen	Marktanteil
Heimdepot	56,2 Millionen US-Dollar	22.4%
Lowes	43,9 Millionen US-Dollar	17.5%

Direktvertriebsteam

Die Direktvertriebsstrategie von Hayward umfasst:

• Gesamtzahl der Vertriebsmitarbeiter: 187
• Durchschnittlicher Jahresumsatz pro Vertreter: 675.000 US-Dollar
• Umsatz über Direktvertriebskanäle: 126,2 Millionen US-Dollar im Jahr 2023

Digitales Marketing und Online-Plattformen

Leistungskennzahlen für digitales Marketing:

Plattform	Engagement-Rate	Conversion-Rate
LinkedIn	4.2%	2.1%
Facebook	3.8%	1.9%
Instagram	5.1%	2.3%

Hayward Holdings, Inc. (HAYW) – Geschäftsmodell: Kundensegmente

Eigentümer von Privatpools

Im Jahr 2023 gibt es in den Vereinigten Staaten etwa 10,4 Millionen Privatschwimmbäder. Hayward zielt mit Poolausrüstung und Automatisierungslösungen auf dieses Segment ab.

Kundenmerkmal	Marktgröße	Durchschnittliche Ausgaben
Eigentümer von Privatpools	10,4 Millionen Pools	2.500–5.000 US-Dollar pro Aufrüstung der Poolausrüstung

Kommerzielle Poolanlagen

Das Marktsegment für gewerbliche Schwimmbäder umfasst:

• Hotels
• Resorts
• Wasserparks
• Gemeindezentren

Einrichtungstyp	Geschätzte Anzahl	Jährliche Investition in Poolausrüstung
Hotels mit Pools	53.000 in den USA	15.000–50.000 US-Dollar pro Einrichtung
Öffentliche Schwimmbäder	309.000 bundesweit	20.000–75.000 US-Dollar pro Einrichtung

Schwimmbadbauer

Details zum Marktsegment „Professionelle Poolinstallation und -wartung“:

• Gesamtzahl der Poolunternehmer in den USA: 60.000
• Jährliche Ausrüstungsbeschaffung: 250 Millionen US-Dollar

Immobilienentwickler

Merkmale des neuen Marktsegments für Wohn- und Gewerbebau:

Entwicklungstyp	Jährliche neue Pools	Durchschnittliche Ausrüstungsinvestition
Wohnentwicklungen	Jährlich 100.000 neue Pools	7.000 $ pro Poolausrüstungspaket
Kommerzielle Entwicklungen	5.000 neue Poolinstallationen	30.000–100.000 US-Dollar pro Einrichtung

Hotel- und Freizeitbranche

Aufteilung der Marktsegmente für große Poolanlagen:

• Kreuzfahrtschiffe mit Pool: 400 Schiffe
• Wasserparks: bundesweit 1.300
• Resortkomplexe: 2.500 mit mehreren Poolanlagen

Branchensegment	Gesamtausstattung	Durchschnittliche Ausrüstungsinvestition
Kreuzfahrtschiff-Pools	400 Schiffe	75.000 bis 250.000 US-Dollar pro Schiff
Wasserparks	1.300 Einrichtungen	100.000–500.000 US-Dollar pro Park

Hayward Holdings, Inc. (HAYW) – Geschäftsmodell: Kostenstruktur

Herstellungs- und Produktionskosten

Für das Geschäftsjahr 2023 meldete Hayward Holdings Gesamtherstellungs- und Produktionskosten in Höhe von 375,6 Millionen US-Dollar, was 42,3 % des Gesamtumsatzes entspricht.

Ausgabenkategorie	Betrag (Mio. USD)	Prozentsatz des Umsatzes
Direkte Materialkosten	215.3	24.3%
Direkte Arbeitskosten	89.7	10.1%
Fertigungsaufwand	70.6	8.0%

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben für 2023 beliefen sich auf insgesamt 52,4 Millionen US-Dollar, was 5,9 % des Gesamtumsatzes des Unternehmens entspricht.

• Investitionen in die Produktentwicklung: 32,1 Millionen US-Dollar
• Technologische Innovation: 12,6 Millionen US-Dollar
• Entwicklung von Patenten und geistigem Eigentum: 7,7 Millionen US-Dollar

Marketing- und Vertriebsausgaben

Die Marketing- und Vertriebskosten beliefen sich im Jahr 2023 auf 87,2 Millionen US-Dollar und machten 9,8 % des Gesamtumsatzes aus.

Marketingkanal	Ausgaben (Mio. USD)	Prozentsatz des Marketingbudgets
Digitales Marketing	34.8	39.9%
Messen und Events	22.5	25.8%
Vergütung des Vertriebsteams	29.9	34.3%

Lieferketten- und Logistikkosten

Die Lieferketten- und Logistikkosten beliefen sich im Jahr 2023 auf 63,5 Millionen US-Dollar, was 7,2 % des Gesamtumsatzes entspricht.

• Transport und Fracht: 28,6 Millionen US-Dollar
• Lagerhaltung und Bestandsverwaltung: 21,3 Millionen US-Dollar
• Lieferantenlogistik: 13,6 Millionen US-Dollar

Vergütung und Schulung der Mitarbeiter

Die gesamten mitarbeiterbezogenen Ausgaben beliefen sich im Jahr 2023 auf 156,9 Millionen US-Dollar, was 17,7 % des Gesamtumsatzes entspricht.

Vergütungskategorie	Betrag (Mio. USD)	Prozentsatz der Mitarbeiterausgaben
Grundgehälter	112.4	71.6%
Vorteile und Boni	29.7	18.9%
Schulung und Entwicklung	14.8	9.4%

Hayward Holdings, Inc. (HAYW) – Geschäftsmodell: Einnahmequellen

Verkauf von Poolausrüstung

Für das Geschäftsjahr 2023 meldete Hayward Holdings einen Umsatz mit Poolausrüstung in Höhe von 723,4 Millionen US-Dollar. Das Produktportfolio des Unternehmens umfasst:

• Pumpen
• Filter
• Heizungen
• Desinfektionssysteme

Produktkategorie	Umsatz 2023 (Mio. USD)	Marktanteil (%)
Poolpumpen	254.2	35.1
Poolfilter	198.6	27.5
Poolheizungen	142.3	19.7
Desinfektionssysteme	128.3	17.7

Ersatzteile und Zubehör

Ersatzteile und Zubehör generierten für Hayward im Jahr 2023 einen Umsatz von 215,6 Millionen US-Dollar, was 29,8 % des gesamten Geräteumsatzes entspricht.

Installations- und Wartungsdienste

Die servicebezogenen Einnahmen beliefen sich im Jahr 2023 auf insgesamt 87,3 Millionen US-Dollar, mit einem durchschnittlichen Servicevertragswert von 1.245 US-Dollar pro Installation.

Erweiterte Garantieprogramme

Die Einnahmen aus der erweiterten Garantie erreichten im Jahr 2023 42,5 Millionen US-Dollar, bei einem durchschnittlichen Garantiepreis von 325 US-Dollar pro Poolsystem.

Digitale und softwarebasierte Pool-Management-Lösungen

Digitale Lösungen erwirtschafteten einen Umsatz von 56,7 Millionen US-Dollar, was 7,8 % des Gesamtumsatzes des Unternehmens im Jahr 2023 entspricht.

Art der digitalen Lösung	Umsatz 2023 (Mio. USD)	Wachstum im Jahresvergleich (%)
Intelligente Pool-Management-Apps	28.4	14.2
Fernüberwachungssysteme	18.9	11.7
Diagnosesoftware	9.4	8.5

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Value Propositions

Smart, connected pool automation, exemplified by the adoption of their technology-enabled products, underpins a key value stream for Hayward Holdings, Inc. The company explicitly drives increasing adoption of its leading SmartPad™ pool equipment products in both new construction and the aftermarket. This focus on innovation is backed by investment; for example, Research, Development, and Engineering expenses in the first quarter of fiscal 2025 were $6.0 million, representing 3% of that quarter's net sales. Furthermore, approximately 20% of gross sales in Fiscal Year 2024 came from new or next-generation products launched in the preceding three years, showing a commitment to evolving the connected experience.

Energy-efficient and sustainable pool equipment is a core component of the offering, aligning with secular demand trends in outdoor living. The company's mission includes delivering products that are energy-efficient and sustainable. The financial success resulting from this focus and other operational efficiencies is reflected in the updated full-year 2025 guidance, which projects net sales between $1.095 billion and $1.110 billion.

The comprehensive product portfolio covers the entire pool pad, which supports the resiliency of the business model. This broad offering is critical because the aftermarket, which relies on repair and replacement across all equipment categories, historically represented approximately 80% of net sales. The strength of this installed base and aftermarket focus is evident in the third quarter of fiscal 2025 results, where the company reported a net income of $24.0 million and an Adjusted EBITDA of $59.1 million.

Aftermarket resiliency is a direct financial benefit of providing reliable equipment. The company's President and CEO highlighted the resiliency of their aftermarket model following the third quarter of fiscal 2025 results. This resiliency helped drive the net sales increase of 7% year-over-year to $244.3 million in the third quarter of fiscal 2025, despite macroeconomic factors. The company also successfully reduced its net leverage to 1.8x as of September 27, 2025, demonstrating a strong balance sheet supported by this recurring business.

High-quality, reliable products are validated by expanding profitability metrics. The gross profit margin for the third quarter of fiscal 2025 improved by 150 basis points to 51.2%. This operational excellence, which flows from product quality and service, contributed to the Adjusted diluted EPS increasing by 27% year-over-year to $0.14 in the third quarter of fiscal 2025.

Here are the key financial metrics supporting the value proposition strength as of late 2025:

Financial Metric	Value / Range	Period / Date
Full Year 2025 Net Sales Guidance	$1.095 billion to $1.110 billion	Fiscal Year 2025 (Raised)
Full Year 2025 Adjusted EBITDA Guidance	$292 million to $297 million	Fiscal Year 2025 (Raised)
Q3 2025 Net Sales	$244.3 million	Three Months Ended September 27, 2025
Q3 2025 Gross Profit Margin	51.2%	Three Months Ended September 27, 2025
Net Leverage	1.8x	As of September 27, 2025
Historical Aftermarket Sales Contribution	Approximately 80%	Historical Benchmark

The value proposition of a comprehensive portfolio is also reflected in segment performance. The North America segment, which accounts for the majority of sales, saw net sales increase by 7% to $208.2 million in the third quarter of fiscal 2025.

The company's commitment to its installed base is further shown by the cash flow generated. Cash flow provided by operations for the first nine months of fiscal 2025 was $283.0 million.

You can see the direct financial translation of these value propositions in the updated guidance.

• Net Sales Growth Expectation (from prior year): 4% to 5.5%
• Adjusted EBITDA Growth Expectation (from prior year): 5% to 7%

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Customer Relationships

You're looking at how Hayward Holdings, Inc. keeps its customers-both the pool professionals and the end-users-locked in. The relationship strategy heavily leans on the installed base, which is smart given the industry's nature.

Long-term, non-discretionary relationship with pool owners via the aftermarket cycle

This is the bedrock of the Hayward Holdings, Inc. model. The company benefits from the long-term ownership cycle of pool equipment. The product replacement cycle is estimated to be between 8 to 11 years, which creates predictable, recurring opportunities for aftermarket sales. For fiscal year 2025, management noted that approximately 85% of sales are aligned with serving the aftermarket needs of this existing installed base. This focus on non-discretionary maintenance demand is expected to remain resilient throughout 2025.

Digital engagement through connected product apps and platforms

Driving adoption of connected technology deepens the relationship post-sale. Hayward continues to push its leading SmartPad™ pool equipment products, which historically represented about 80% of net sales. For the Omni App, the attach rate for installed Omni-compatible products was reported around 4% as of 2023, showing a clear runway for digital engagement growth. The company's Q3 2025 performance reflected continued traction in strategic initiatives, which includes technology adoption.

Dedicated customer and technical training centers for channel partners

While specific metrics for training center attendance aren't public, investment in the customer experience is clear through operating expenses. Selling, general, and administrative expense (SG&A) for the first quarter of fiscal 2025 was $65.1 million, an increase of 9% year-over-year, driven in part by investments in customer-care and selling teams. This spending supports the channel partner ecosystem.

Partner Summits to foster strong relationships with pool professionals

Hayward Holdings, Inc. is recognized as the #1 products brand amongst U.S. pool professionals, based on historical data. The company maintains relationships with its Top 20 Customers for over 20+ years, showing deep channel commitment.

Direct sales support via local Hayward Flow Control Sales Representatives

The North America segment, which accounted for approximately 85% of total net sales in Fiscal Year 2024, relies on this direct support structure to drive adoption and service the channel. The company's focus on customer experience is a stated driver for positive results in 2025.

Here's a quick look at the key relationship and adoption metrics we have:

Relationship Metric Category	Specific Data Point	Value/Amount	Context/Date
Aftermarket Sales Dependency	Percentage of sales serving the installed base	85%	Q2 2025
Aftermarket Cycle	Estimated product replacement cycle	8 to 11 years	Historical/Contextual
Connected Product Adoption	Omni App Attach Rate	~4%	As of 2023
Core Product Sales Base	Historical percentage of sales from SmartPad™ equipment	~80%	Historical
Channel Strength	Brand ranking among U.S. pool professionals	#1	Historical/Contextual
Customer Investment (Proxy)	SG&A Expense	$65.1 million	Q1 2025

The overall strategy is clearly weighted toward supporting the existing pool owner base through service and replacement parts, which is reflected in the 85% aftermarket sales figure. Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Channels

You're looking at how Hayward Holdings, Inc. gets its technology and products into the hands of pool owners and professionals as of late 2025. The strategy relies on a broad, multi-pronged approach to cover new construction, renovation, and the aftermarket.

Multi-channel distribution network (pool distributors, dealers, retailers)

Hayward Holdings, Inc. relies heavily on its established network of pool distributors, dealers, and retailers to move product. This channel is critical for reaching the vast majority of the market, especially for replacement parts and smaller equipment sales. While the exact count of these partners isn't public, the success of this structure is reflected in the overall financial performance. For instance, North America segment net sales, which flows through this network and direct channels, reached $208.2 million in the third quarter of fiscal year 2025, and $187.1 million in the first quarter of fiscal year 2025. The company's full-year 2025 net sales guidance, as of October 2025, is set between $1.095 billion and $1.110 billion.

The physical infrastructure supports this network. The distribution expansion program, which included the 2020 launch of a facility in Phoenix, AZ, and the opening of a new 324,000 square-foot distribution facility in Mocksville, NC by the end of 2021, is designed to service expanding North American, European, Australian, and Latin American markets. The Mocksville facility, combined with the Clemmons location, brought the Southeast-based footprint to approximately 1.3 million square feet of combined manufacturing and distribution operations.

The following table shows the latest reported segment net sales, which represent the output of these channels:

Metric	Q3 Fiscal Year 2025 Net Sales	Q1 Fiscal Year 2025 Net Sales
North America Segment	$208.2 million	$187.1 million
Europe & Rest of World Segment	$36.1 million	$41.8 million
Consolidated Net Sales	$244.3 million	$228.8 million

Direct sales to pool builders and service professionals

Direct engagement with pool builders is a key lever, especially for new construction equipment sales. The company has been actively growing its commercial presence. Following the acquisition and integration of ChlorKing, commercial sales in North America have approximately doubled, with management aspiring for commercial sales to eventually represent a double-digit percentage of the overall mix. This suggests a growing focus on direct or specialized professional channels for higher-value, integrated systems.

Global distribution centers, including new facilities in Mocksville, NC and Phoenix, AZ

The physical network is anchored by strategic locations. The Phoenix, AZ distribution center was established in 2020, and the Mocksville, NC facility was planned for a late 2021 opening. These centers support the global distribution network, which is crucial for getting products to channel partners efficiently. The company also targets having over 90% of North American product needs manufactured domestically by the end of 2025, which impacts the supply chain feeding these distribution points.

E-commerce platforms and digital tools for product information and ordering

While specific e-commerce revenue figures aren't broken out, digital tools are integrated into the customer experience. The company supports its channel partners through digital means, including a customer and technical training center within the Mocksville facility designed to promote and support their growth. The focus on technology adoption, with SmartPad™ pool equipment products representing approximately 85% of net sales as of the third quarter of 2025, implies a strong digital component to how these advanced products are specified and ordered.

Original Equipment Manufacturer (OEM) sales to pool fabricators

OEM sales represent another distinct channel where Hayward Holdings, Inc. supplies its components directly to other manufacturers for inclusion in their final products. This is a less visible but important part of the overall revenue base. The growth in North America net sales in Q1 2025 was bolstered by the acquisition and integration of ChlorKing, which likely includes OEM relationships within that business line.

• SmartPad™ technology adoption contributes to approximately 85% of net sales as of Q3 2025.
• North America segment net sales for Q3 2025 were $208.2 million.
• Full-year 2025 net sales guidance is set at $1.095 billion to $1.110 billion.

Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Hayward Holdings, Inc. as of late 2025. Honestly, the business is heavily weighted toward the end-user, even though the sales flow through established partners. Here's the quick math on who is buying the equipment.

The primary revenue driver is the residential pool owner market, which the company has historically supported with an aftermarket model that accounts for approximately 80% of net sales. This aftermarket focus suggests a strong base of existing pool installations needing replacement parts and upgrades. While the prompt specifies a 90% revenue driver for residential owners, the concrete data point available points to the resilient aftermarket component.

The sales motion relies on deep relationships with the trade. Hayward Holdings emphasizes a push-pull strategy with its distribution network. For instance, the company noted having 20+ year relationships with its top 20 trade customers in prior disclosures, showing a commitment to these primary channel partners.

The Customer Segments can be broken down as follows:

• Residential pool owners (driving the core, non-discretionary aftermarket revenue).
• Pool builders, service professionals, and remodelers (serving as the primary channel partners).
• Commercial pool operators (such as hotels and municipal pools, which utilize the company's broad portfolio).
• Industrial and municipal customers (relying on Hayward Holdings for flow control products).

Geographically, the business remains overwhelmingly concentrated in North America. For the second quarter of fiscal 2025, the North America segment was responsible for net sales of $255.2 million out of total net sales of $299.6 million, representing approximately 85% of the total.

Here is a snapshot of the key quantitative elements defining these customer segments as of the latest reported periods in 2025:

Segment Characteristic	Data Point	Context/Period
North America Revenue Share	85%	Q2 Fiscal Year 2025
Europe & Rest of World Revenue Share	15%	Q2 Fiscal Year 2025 (Implied from 85% NAM)
North America Net Sales	$255.2 million	Q2 Fiscal Year 2025
Europe & Rest of World Net Sales	$44.4 million	Q2 Fiscal Year 2025
Aftermarket Sales Contribution (Historical)	Approximately 80%	Historical/Resilient Model Base
FY 2025 Net Sales Guidance (Refined)	$1.095 billion to $1.110 billion	As of Q3 Fiscal Year 2025

The resilience of the business is directly tied to the non-discretionary nature of the aftermarket segment, which is a key differentiator when dealing with end-users who need to maintain their existing pool systems. If onboarding takes 14+ days, churn risk rises, especially for the service professional segment relying on quick parts availability.

Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Cost Structure

You're looking at the core expenses Hayward Holdings, Inc. is managing to keep its business running and growing as of late 2025. Honestly, for a manufacturer, the cost structure is where you see the real-time impact of global pressures.

Manufacturing and procurement costs are a major component, naturally. We saw direct evidence of this pressure translating to customer pricing in one division; for instance, Hayward Flow Control implemented an average 8% price increase on all orders received on or after June 16, 2025, specifically citing rising material, shipping, and manufacturing costs, alongside exchange rate changes. This move was necessary to continue meeting quality standards.

Selling, General, and Administrative (SG&A) expenses reflect the cost of running the broader organization, including sales teams and overhead. For the third quarter of fiscal 2025, SG&A expenses represented 28.6% of net sales. This was an increase from the prior year's 28.3% of net sales, driven by factors like higher incentive compensation, wage inflation impacting salaries for selling and customer care teams, and a non-recurring litigation expense, though partially offset by lower warranty costs.

Here's a quick look at some key Q3 2025 cost and financial structure metrics:

Cost/Metric Category	Financial Figure (Q3 2025)	Context/Detail
Selling, General, and Administrative (SG&A)	28.6% of Net Sales	Increased 30 basis points year-over-year.
Research, Development, and Engineering (R&D)	$7.1 million	Specific dollar amount for the quarter.
Interest Expense, Net (Debt Servicing)	$11.3 million	Decreased by 14% year-over-year.
Net Leverage	1.8x	Lowest level in over three years as of quarter-end.

Research, Development, and Engineering (R&D) spending is a necessary investment for future product cycles, totaling $7.1 million in Q3 2025. This supports the company's focus on innovation, like the OmniX Automation Platform, which saw double-digit sales growth.

Debt servicing costs are managed through balance sheet strength. Interest expense, net, for the third quarter of fiscal 2025 was $11.3 million, marking a 14% decrease from the prior-year period. This reduction stemmed from lower interest rates on the first lien term loan facility and higher interest income earned on cash deposits. The strong cash flow generation allowed Hayward Holdings, Inc. to further strengthen its balance sheet, reducing net leverage to 1.8x by the end of Q3 2025.

Costs associated with tariff mitigation and supply chain diversification are significant operational considerations. The company estimated an annualized cost increase from tariffs of approximately $30 million, with about $18 million impacting the fiscal year 2025. Hayward Holdings, Inc. took decisive action to address this risk:

• Reduced direct sourcing from China from approximately 10% to 3% of cost of goods sold by year-end 2025.
• Achieved net sales growth in North America driven by positive net price realization intended to offset inflation and tariffs.
• Reported that gross profit margin expansion was driven, in part, by tariff mitigation actions.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Revenue Streams

You're looking at the engine room of Hayward Holdings, Inc. (HAYW) revenue generation, which is heavily anchored in the recurring, high-margin nature of pool equipment replacement and maintenance. Honestly, the core strength here is the aftermarket.

The business model relies on the sale of pool equipment and technology, but the real stability comes from the aftermarket, which represents about 85% of net sales. That's where the long-term value is built, selling parts and upgrades to existing pool owners. For the full fiscal year 2025, Hayward Holdings, Inc. has raised its outlook, now expecting net sales to land between $1.095 billion and $1.110 billion. This updated guidance reflects management's confidence following a strong third quarter.

The revenue mix is also being intentionally shifted toward higher-margin, smart, and connected products. Think about innovations like OmniX or SmartPad™, which drive higher average selling prices and better customer lock-in. This focus on technology is a key part of the strategy to enhance profitability, which you can see reflected in the margins.

The company's revenue generation is clearly segmented geographically, showing growth momentum in both major areas during the third quarter of 2025. The drivers for the Q3 net sales increase of 7% year-over-year were positive net price realization, which contributed 5%, and a 2% increase in volume. This positive net price realization helped push the Q3 2025 Gross Profit Margin to 51.2%.

Here's a look at the segment performance for the third quarter of 2025:

Segment	Q3 2025 Net Sales (Millions USD)	Year-over-Year Sales Growth	Q3 2025 Gross Profit Margin
North America (NAM)	$208.2	7%	52.8%
Europe & Rest of World (E&RW)	$36.1	11%	41.9%

The E&RW segment showed particularly strong margin improvement, with its gross profit margin increasing by 750 basis points to reach 41.9% in the quarter. This was aided by a cumulative tariff refund and operational improvements. The NAM segment also saw margin expansion, increasing 50 basis points to 52.8%.

You can break down the revenue drivers contributing to the overall financial performance:

• Sales of pool equipment and technology, with aftermarket sales being the bedrock at approximately 85% of net sales.
• Positive net price realization, which accounted for 5% of the Q3 net sales growth.
• Increased volume, contributing 2% to the Q3 net sales growth.
• Growth across both the North America segment (sales up 7%) and the Europe & Rest of World segment (sales up 11%) in Q3.

The company is definitely pushing its connected product sales as a strategic lever.

Finance: draft 13-week cash view by Friday.