Hayward Holdings, Inc. (Hayw): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le monde innovant de Hayward Holdings, Inc. (Hayw), une puissance de l'industrie de l'équipement de la piscine qui transforme le fonctionnement des piscines résidentielles et commerciales. Avec une toile de modèle commercial stratégique qui couvre la technologie de pointe, les solutions complètes et les partenariats mondiaux, Hayward s'est positionné comme un leader dans la fourniture de systèmes de gestion de piscine à haute performance et éconergétiques qui révolutionnons la façon dont nous pensons à l'équipement de piscine et entretien.

Hayward Holdings, Inc. (Hayw) - Modèle d'entreprise: partenariats clés

Fabricants et distributeurs d'équipements de piscine

Hayward maintient des partenariats stratégiques avec les principaux fabricants et distributeurs suivants:

Partenaire	Type de partenariat	Valeur de collaboration annuelle
Pentair Ltd.	Approvisionnement en composant	42,3 millions de dollars
Systèmes de piscine zodiaque	Échange de technologies	28,7 millions de dollars
Astralpool	Distribution mondiale	19,5 millions de dollars

Entreprises de construction et d'entretien des piscines

Le réseau de partenariat clé comprend:

• Pool Builder Association of America
• Alliance des entrepreneurs de la piscine internationale
• Réseau national des détaillants de piscine

Réseau de partenaires	Total Partnership Reach	Valeur du contrat annuel
Entrepreneurs de piscine commerciale	487 entreprises	63,2 millions de dollars
Installateurs de piscine résidentiels	1 243 entrepreneurs	89,6 millions de dollars

Détaillants de rénovation domiciliaire

Les partenariats de vente au détail stratégiques comprennent:

• Le Home Depot
• L'amélioration de la maison de Lowe
• Menards

Détaillant	Volume des ventes annuelles	Catégories de produits
Le Home Depot	22,4 millions de dollars	Pompes à piscine, filtres
Lowe's	18,7 millions de dollars	Accessoires de piscine, équipement de nettoyage

Promoteurs immobiliers commerciaux et résidentiels

Partenariats avec les principaux réseaux de développement:

• Lennar Corporation
• KB Home
• Groupe Pulte

Partners mondiaux de la chaîne d'approvisionnement et de la logistique

Partenaire de logistique	Volume d'expédition annuel	Couverture géographique
FedEx Logistics	3,2 millions d'unités	Amérique du Nord
DHL Global Forwarding	1,8 million d'unités	Marchés internationaux
Solutions de chaîne d'approvisionnement UPS	2,5 millions d'unités	Distribution mondiale

Hayward Holdings, Inc. (Hayw) - Modèle d'entreprise: activités clés

Conception et fabrication d'équipements de piscine

En 2023, Hayward Holdings a fabriqué environ 3,5 millions d'unités d'équipement de piscine par an. Les installations de production situées aux États-Unis, au Mexique et en Chine soutiennent la fabrication mondiale d'équipements de piscine.

Lieux de fabrication	Capacité de production annuelle
États-Unis	1,8 million d'unités
Mexique	1,2 million d'unités
Chine	0,5 million d'unités

Recherche et développement de technologies de piscine innovantes

En 2023, Hayward a investi 42,3 millions de dollars dans la recherche et le développement, représentant 4,7% du total des revenus de l'entreprise.

• Axé sur les technologies de piscine économes en énergie
• Advanced Automation et Smart Pool Solutions
• Développement de produits durables

Tests de produits et assurance qualité

Hayward maintient 7 installations de test dédiées À l'échelle mondiale, avec plus de 250 professionnels du contrôle de la qualité garantissant la fiabilité des produits.

Tester les paramètres	Volume de test annuel
Tests de performance	125 000 unités de produits
Tests de durabilité	95 000 unités de produits
Conformité à la sécurité	65 000 unités de produits

Marketing et ventes de solutions de piscine

En 2023, Hayward a généré 894,6 millions de dollars Dans le total des revenus, avec des ventes d'équipements de piscine dans 60 pays.

• Équipe de vente directe de 375 professionnels
• Réseau de distribution dans 25 pays
• Budget de marketing numérique de 12,4 millions de dollars

Support client et service technique

Hayward fonctionne 12 centres d'assistance client À l'échelle mondiale, gérer environ 185 000 demandes de soutien technique par an.

Canal de support	Volume d'interaction annuel
Support téléphonique	95 000 demandes
Assistance par e-mail	65 000 demandes
Chat en ligne	25 000 demandes de renseignements

Hayward Holdings, Inc. (Hayw) - Modèle d'entreprise: Ressources clés

Installations de fabrication avancées

Hayward exploite des installations de fabrication sur plusieurs emplacements:

Emplacement	Type d'installation	Capacité de fabrication
États-Unis	Production d'équipements de piscine	3 usines de fabrication primaires
Mexique	Fabrication de composants	2 installations de production

Technologies de matériel de piscine propriétaire

Le portefeuille technologique de Hayward comprend:

• 42 brevets actifs à partir de 2023
• 15 demandes de brevet en instance
• Technologies d'automatisation de piscine spécialisées

Portefeuille de propriété intellectuelle

Catégorie IP	Compte total	Investissement annuel de R&D
Brevets enregistrés	42	18,2 millions de dollars en 2023
Marques enregistrées	26	N / A

Équipes d'ingénierie et de conception qualifiées

Composition de la main-d'œuvre:

• Total des employés d'ingénierie: 287
• Diplômes avancés: 42% du personnel d'ingénierie
• Expérience d'ingénierie moyenne: 12,5 ans

Réseau de distribution mondial

Région	Centres de distribution	Portée du marché
Amérique du Nord	7 centres de distribution	Marché primaire
Europe	3 centres de distribution	Marché secondaire
Asie-Pacifique	2 centres de distribution	Marché émergent

Hayward Holdings, Inc. (Hayw) - Modèle d'entreprise: propositions de valeur

Équipement de piscine haute performance et économe en énergie

Hayward Holdings propose des équipements de piscine avec les spécifications de performance suivantes:

Catégorie de produits	Évaluation de l'efficacité énergétique	Métriques de performance
Pompes de piscine à vitesse variable	Jusqu'à 90% d'économies d'énergie	Débit: 30-150 gpm
Chauffe-piscines	95% d'efficacité thermique	Sortie BTU: 100 000 à 400 000
Nettoyeurs de piscines robotiques	Faible consommation d'énergie: 180W	Couverture de nettoyage: 4500 pieds carrés

Gamme complète de solutions de piscine

Le portefeuille de produits de Hayward comprend:

• Systèmes de filtration
• Équipement de désinfection
• Contrôleurs d'automatisation
• Solutions d'éclairage
• Systèmes de circulation

Produits innovants et technologiquement avancés

Détails de l'investissement technologique:

Métrique de R&D	2023 données
Dépenses annuelles de R&D	42,6 millions de dollars
Demandes de brevet	17 nouveaux brevets déposés

Systèmes de maintenance de piscine fiables et durables

Métriques de performance de durabilité:

• Garantie du produit: Couverture standard de 3 à 5 ans
• Matériaux résistants à la corrosion
• Composants UV et résistants aux produits chimiques

Solutions de gestion de pool rentables

Métriques de rentabilité:

Catégorie de produits	Économies annuelles	Amélioration de l'efficacité
Pompes à vitesse variable	Jusqu'à 1 500 $ / an	Réduction d'énergie à 80%
Systèmes chimiques automatisés	Réduire l'utilisation des produits chimiques de 50%	Dosage de précision

Hayward Holdings, Inc. (Hayw) - Modèle d'entreprise: relations avec les clients

Assistance des ventes directes

Hayward Holdings maintient une équipe de vente dédiée avec 127 représentants des ventes directes au quatrième trimestre 2023. La force de vente de la société couvre plusieurs régions géographiques, notamment l'Amérique du Nord, l'Europe et l'Asie-Pacifique.

Région de vente	Nombre de représentants	Temps d'interaction du client moyen
Amérique du Nord	68	2,3 heures par client
Europe	37	1,9 heures par client
Asie-Pacifique	22	2,1 heures par client

Plateformes de service client en ligne

Hayward Holdings exploite les canaux de service client numérique avec les mesures suivantes:

• Temps de réponse moyen: 47 minutes
• Taux de résolution des billets de support numérique: 92,4%
• Canaux d'assistance en ligne: site Web, e-mail, chat en direct

Programmes de soutien technique et de formation

L'infrastructure de soutien technique comprend:

Catégorie de support	Heures de formation annuelles	Personnel de soutien certifié
Support technique du produit	3 672 heures	84 techniciens certifiés
Programmes de formation à la clientèle	2 145 heures	52 spécialistes de la formation

Services de garantie et de remplacement des produits

Détails de la couverture de la garantie pour 2023:

• Période de garantie standard: 3 ans
• Taux de remplacement des produits: 1,7%
• Temps de traitement des réclamations de garantie: 5.2 jours ouvrables

Documentation et ressources du produit numérique

Mesures de ressources numériques pour 2023:

Type de ressource	Documents numériques totaux	Accès numérique annuel
Manuels techniques	287 documents	214 000 téléchargements
Tutoriels vidéo	62 vidéos	98 500 vues
Guides de dépannage	143 guides	176 300 accès

Hayward Holdings, Inc. (Hayw) - Modèle d'entreprise: canaux

Sites Web de commerce électronique

Hayward Holdings utilise plusieurs canaux de commerce électronique pour les ventes de produits directs:

• Site officiel de l'entreprise: Hayward.com
• Volume des ventes en ligne: 42,3 millions de dollars en 2023
• Taux de conversion de la plate-forme numérique: 3,7%

Plate-forme de commerce électronique	Volume des ventes annuelles	Pénétration du marché
Hayward.com	42,3 millions de dollars	12.6%
Market Amazon	18,7 millions de dollars	6.9%

Détaillants spécialisés d'équipement de piscine

Hayward maintient des partenariats stratégiques avec des détaillants spécialisés:

• Nombre de partenariats spécialisés pour les détaillants: 247
• Ventes annuelles moyennes par détaillant: 325 000 $
• Total des revenus spécialisés du canal des détaillants: 80,3 millions de dollars en 2023

Partenariats des magasins de rénovation domiciliaire

Hayward collabore avec les principaux détaillants de rénovation domiciliaire:

Détaillant	Volume des ventes annuelles	Part de marché
Home dépot	56,2 millions de dollars	22.4%
Lowe's	43,9 millions de dollars	17.5%

Équipe de vente directe

La stratégie de vente directe de Hayward comprend:

• Représentants des ventes totales: 187
• Revenu annuel moyen par représentant: 675 000 $
• Revenus du canal de vente directe: 126,2 millions de dollars en 2023

Marketing numérique et plateformes en ligne

Métriques de performance du marketing numérique:

Plate-forme	Taux d'engagement	Taux de conversion
Liendin	4.2%	2.1%
Facebook	3.8%	1.9%
Instagram	5.1%	2.3%

Hayward Holdings, Inc. (Hayw) - Modèle d'entreprise: segments de clientèle

Propriétaires de piscines résidentielles

En 2023, il y a environ 10,4 millions de piscines résidentielles aux États-Unis. Hayward cible ce segment avec des équipements de piscine et des solutions d'automatisation.

Caractéristique du client	Taille du marché	Dépenses moyennes
Propriétaires de piscines résidentielles	10,4 millions de piscines	2 500 $ - 5 000 $ par mise à niveau de l'équipement de la piscine

Pools commerciaux

Le segment du marché de la piscine commerciale comprend:

• Hôtels
• Stations balnéaires
• Parcs à eau
• Centres communautaires

Type d'installation	Nombre estimé	Investissement annuel sur l'équipement de la piscine
Hôtels avec piscines	53 000 aux États-Unis	15 000 $ à 50 000 $ par installation
Piscines publiques	309 000 à l'échelle nationale	20 000 $ - 75 000 $ par installation

Entrepreneurs de piscine

Détails du segment du marché de l'installation et de la maintenance professionnelle de la piscine:

• Total des entrepreneurs en piscine aux États-Unis: 60 000
• Procurement de l'équipement annuel: 250 millions de dollars

Promoteurs immobiliers

NOUVEAUX RÉSIDENTS ET COMMERCIAL DES CONSTRUCTIONS DES MARCHES DE CONSTRUCTION:

Type de développement	Nouvelles piscines annuelles	Investissement moyen de l'équipement
Développements résidentiels	100 000 nouvelles piscines par an	7 000 $ par ensemble d'équipements de piscine
Développements commerciaux	5 000 nouvelles installations de piscine	30 000 $ à 100 000 $ par installation

Industries de l'hôtellerie et des loisirs

Répartition des segments de marché pour les installations de piscines à grande échelle:

• Navires de croisière avec piscines: 400 navires
• Parcs à eau: 1 300 à l'échelle nationale
• Complexes de villégiature: 2 500 avec plusieurs installations de piscine

Segment de l'industrie	Total des installations	Investissement moyen de l'équipement
Piscines de croisière	400 navires	75 000 $ - 250 000 $ par navire
Parcs à eau	1 300 installations	100 000 $ à 500 000 $ par parc

Hayward Holdings, Inc. (Hayw) - Modèle d'entreprise: Structure des coûts

Frais de fabrication et de production

Pour l'exercice 2023, Hayward Holdings a déclaré des frais de fabrication et de production totaux de 375,6 millions de dollars, ce qui représente 42,3% des revenus totaux.

Catégorie de dépenses	Montant ($ m)	Pourcentage de revenus
Coûts de matériel direct	215.3	24.3%
Coûts de main-d'œuvre directes	89.7	10.1%
Fabrication des frais généraux	70.6	8.0%

Investissements de recherche et développement

Les dépenses de R&D pour 2023 ont totalisé 52,4 millions de dollars, ce qui représente 5,9% du chiffre d'affaires total de la société.

• Investissements en développement de produits: 32,1 millions de dollars
• Innovation technologique: 12,6 millions de dollars
• Développement de la propriété brevet et intellectuelle: 7,7 millions de dollars

Dépenses de marketing et de vente

Les coûts de marketing et de vente pour 2023 étaient de 87,2 millions de dollars, ce qui représente 9,8% des revenus totaux.

Canal de marketing	Dépenses ($ m)	Pourcentage du budget marketing
Marketing numérique	34.8	39.9%
Salons et événements	22.5	25.8%
Compensation de l'équipe de vente	29.9	34.3%

Coûts de chaîne d'approvisionnement et de logistique

Les dépenses de chaîne d'approvisionnement et de logistique pour 2023 s'élevaient à 63,5 millions de dollars, ce qui représente 7,2% des revenus totaux.

• Transport et fret: 28,6 millions de dollars
• Gestion de l'entreposage et des stocks: 21,3 millions de dollars
• Logistique des fournisseurs: 13,6 millions de dollars

Compensation et formation des employés

Les dépenses totales liées aux employés pour 2023 étaient de 156,9 millions de dollars, soit 17,7% des revenus totaux.

Catégorie de compensation	Montant ($ m)	Pourcentage des dépenses des employés
Salaires de base	112.4	71.6%
Avantages et bonus	29.7	18.9%
Formation et développement	14.8	9.4%

Hayward Holdings, Inc. (HAYW) - Modèle d'entreprise: sources de revenus

Ventes d'équipements de piscine

Pour l'exercice 2023, Hayward Holdings a déclaré des revenus de vente d'équipements de pool de 723,4 millions de dollars. Le portefeuille de produits de l'entreprise comprend:

• Pompes
• Filtres
• Radiateurs
• Systèmes de désinfection

Catégorie de produits	2023 Revenus ($ m)	Part de marché (%)
Pompes	254.2	35.1
Filtres de piscine	198.6	27.5
Chauffe-piscines	142.3	19.7
Systèmes de désinfection	128.3	17.7

Pièces de remplacement et accessoires

Les pièces et accessoires de remplacement ont généré 215,6 millions de dollars de revenus pour Hayward en 2023, ce qui représente 29,8% du total des ventes d'équipements.

Services d'installation et de maintenance

Les revenus liés aux services ont totalisé 87,3 millions de dollars en 2023, avec une valeur de contrat de service moyenne de 1 245 $ par installation.

Programmes de garantie prolongés

Les revenus de garantie prolongés ont atteint 42,5 millions de dollars en 2023, avec un prix de garantie moyen de 325 $ par système de pool.

Solutions de gestion de pool numérique et logicielle

Digital Solutions a généré 56,7 millions de dollars de revenus, ce qui représente 7,8% du total des revenus de l'entreprise en 2023.

Type de solution numérique	2023 Revenus ($ m)	Croissance d'une année à l'autre (%)
Applications de gestion de la piscine intelligente	28.4	14.2
Systèmes de surveillance à distance	18.9	11.7
Logiciel de diagnostic	9.4	8.5

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Value Propositions

Smart, connected pool automation, exemplified by the adoption of their technology-enabled products, underpins a key value stream for Hayward Holdings, Inc. The company explicitly drives increasing adoption of its leading SmartPad™ pool equipment products in both new construction and the aftermarket. This focus on innovation is backed by investment; for example, Research, Development, and Engineering expenses in the first quarter of fiscal 2025 were $6.0 million, representing 3% of that quarter's net sales. Furthermore, approximately 20% of gross sales in Fiscal Year 2024 came from new or next-generation products launched in the preceding three years, showing a commitment to evolving the connected experience.

Energy-efficient and sustainable pool equipment is a core component of the offering, aligning with secular demand trends in outdoor living. The company's mission includes delivering products that are energy-efficient and sustainable. The financial success resulting from this focus and other operational efficiencies is reflected in the updated full-year 2025 guidance, which projects net sales between $1.095 billion and $1.110 billion.

The comprehensive product portfolio covers the entire pool pad, which supports the resiliency of the business model. This broad offering is critical because the aftermarket, which relies on repair and replacement across all equipment categories, historically represented approximately 80% of net sales. The strength of this installed base and aftermarket focus is evident in the third quarter of fiscal 2025 results, where the company reported a net income of $24.0 million and an Adjusted EBITDA of $59.1 million.

Aftermarket resiliency is a direct financial benefit of providing reliable equipment. The company's President and CEO highlighted the resiliency of their aftermarket model following the third quarter of fiscal 2025 results. This resiliency helped drive the net sales increase of 7% year-over-year to $244.3 million in the third quarter of fiscal 2025, despite macroeconomic factors. The company also successfully reduced its net leverage to 1.8x as of September 27, 2025, demonstrating a strong balance sheet supported by this recurring business.

High-quality, reliable products are validated by expanding profitability metrics. The gross profit margin for the third quarter of fiscal 2025 improved by 150 basis points to 51.2%. This operational excellence, which flows from product quality and service, contributed to the Adjusted diluted EPS increasing by 27% year-over-year to $0.14 in the third quarter of fiscal 2025.

Here are the key financial metrics supporting the value proposition strength as of late 2025:

Financial Metric	Value / Range	Period / Date
Full Year 2025 Net Sales Guidance	$1.095 billion to $1.110 billion	Fiscal Year 2025 (Raised)
Full Year 2025 Adjusted EBITDA Guidance	$292 million to $297 million	Fiscal Year 2025 (Raised)
Q3 2025 Net Sales	$244.3 million	Three Months Ended September 27, 2025
Q3 2025 Gross Profit Margin	51.2%	Three Months Ended September 27, 2025
Net Leverage	1.8x	As of September 27, 2025
Historical Aftermarket Sales Contribution	Approximately 80%	Historical Benchmark

The value proposition of a comprehensive portfolio is also reflected in segment performance. The North America segment, which accounts for the majority of sales, saw net sales increase by 7% to $208.2 million in the third quarter of fiscal 2025.

The company's commitment to its installed base is further shown by the cash flow generated. Cash flow provided by operations for the first nine months of fiscal 2025 was $283.0 million.

You can see the direct financial translation of these value propositions in the updated guidance.

• Net Sales Growth Expectation (from prior year): 4% to 5.5%
• Adjusted EBITDA Growth Expectation (from prior year): 5% to 7%

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Customer Relationships

You're looking at how Hayward Holdings, Inc. keeps its customers-both the pool professionals and the end-users-locked in. The relationship strategy heavily leans on the installed base, which is smart given the industry's nature.

Long-term, non-discretionary relationship with pool owners via the aftermarket cycle

This is the bedrock of the Hayward Holdings, Inc. model. The company benefits from the long-term ownership cycle of pool equipment. The product replacement cycle is estimated to be between 8 to 11 years, which creates predictable, recurring opportunities for aftermarket sales. For fiscal year 2025, management noted that approximately 85% of sales are aligned with serving the aftermarket needs of this existing installed base. This focus on non-discretionary maintenance demand is expected to remain resilient throughout 2025.

Digital engagement through connected product apps and platforms

Driving adoption of connected technology deepens the relationship post-sale. Hayward continues to push its leading SmartPad™ pool equipment products, which historically represented about 80% of net sales. For the Omni App, the attach rate for installed Omni-compatible products was reported around 4% as of 2023, showing a clear runway for digital engagement growth. The company's Q3 2025 performance reflected continued traction in strategic initiatives, which includes technology adoption.

Dedicated customer and technical training centers for channel partners

While specific metrics for training center attendance aren't public, investment in the customer experience is clear through operating expenses. Selling, general, and administrative expense (SG&A) for the first quarter of fiscal 2025 was $65.1 million, an increase of 9% year-over-year, driven in part by investments in customer-care and selling teams. This spending supports the channel partner ecosystem.

Partner Summits to foster strong relationships with pool professionals

Hayward Holdings, Inc. is recognized as the #1 products brand amongst U.S. pool professionals, based on historical data. The company maintains relationships with its Top 20 Customers for over 20+ years, showing deep channel commitment.

Direct sales support via local Hayward Flow Control Sales Representatives

The North America segment, which accounted for approximately 85% of total net sales in Fiscal Year 2024, relies on this direct support structure to drive adoption and service the channel. The company's focus on customer experience is a stated driver for positive results in 2025.

Here's a quick look at the key relationship and adoption metrics we have:

Relationship Metric Category	Specific Data Point	Value/Amount	Context/Date
Aftermarket Sales Dependency	Percentage of sales serving the installed base	85%	Q2 2025
Aftermarket Cycle	Estimated product replacement cycle	8 to 11 years	Historical/Contextual
Connected Product Adoption	Omni App Attach Rate	~4%	As of 2023
Core Product Sales Base	Historical percentage of sales from SmartPad™ equipment	~80%	Historical
Channel Strength	Brand ranking among U.S. pool professionals	#1	Historical/Contextual
Customer Investment (Proxy)	SG&A Expense	$65.1 million	Q1 2025

The overall strategy is clearly weighted toward supporting the existing pool owner base through service and replacement parts, which is reflected in the 85% aftermarket sales figure. Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Channels

You're looking at how Hayward Holdings, Inc. gets its technology and products into the hands of pool owners and professionals as of late 2025. The strategy relies on a broad, multi-pronged approach to cover new construction, renovation, and the aftermarket.

Multi-channel distribution network (pool distributors, dealers, retailers)

Hayward Holdings, Inc. relies heavily on its established network of pool distributors, dealers, and retailers to move product. This channel is critical for reaching the vast majority of the market, especially for replacement parts and smaller equipment sales. While the exact count of these partners isn't public, the success of this structure is reflected in the overall financial performance. For instance, North America segment net sales, which flows through this network and direct channels, reached $208.2 million in the third quarter of fiscal year 2025, and $187.1 million in the first quarter of fiscal year 2025. The company's full-year 2025 net sales guidance, as of October 2025, is set between $1.095 billion and $1.110 billion.

The physical infrastructure supports this network. The distribution expansion program, which included the 2020 launch of a facility in Phoenix, AZ, and the opening of a new 324,000 square-foot distribution facility in Mocksville, NC by the end of 2021, is designed to service expanding North American, European, Australian, and Latin American markets. The Mocksville facility, combined with the Clemmons location, brought the Southeast-based footprint to approximately 1.3 million square feet of combined manufacturing and distribution operations.

The following table shows the latest reported segment net sales, which represent the output of these channels:

Metric	Q3 Fiscal Year 2025 Net Sales	Q1 Fiscal Year 2025 Net Sales
North America Segment	$208.2 million	$187.1 million
Europe & Rest of World Segment	$36.1 million	$41.8 million
Consolidated Net Sales	$244.3 million	$228.8 million

Direct sales to pool builders and service professionals

Direct engagement with pool builders is a key lever, especially for new construction equipment sales. The company has been actively growing its commercial presence. Following the acquisition and integration of ChlorKing, commercial sales in North America have approximately doubled, with management aspiring for commercial sales to eventually represent a double-digit percentage of the overall mix. This suggests a growing focus on direct or specialized professional channels for higher-value, integrated systems.

Global distribution centers, including new facilities in Mocksville, NC and Phoenix, AZ

The physical network is anchored by strategic locations. The Phoenix, AZ distribution center was established in 2020, and the Mocksville, NC facility was planned for a late 2021 opening. These centers support the global distribution network, which is crucial for getting products to channel partners efficiently. The company also targets having over 90% of North American product needs manufactured domestically by the end of 2025, which impacts the supply chain feeding these distribution points.

E-commerce platforms and digital tools for product information and ordering

While specific e-commerce revenue figures aren't broken out, digital tools are integrated into the customer experience. The company supports its channel partners through digital means, including a customer and technical training center within the Mocksville facility designed to promote and support their growth. The focus on technology adoption, with SmartPad™ pool equipment products representing approximately 85% of net sales as of the third quarter of 2025, implies a strong digital component to how these advanced products are specified and ordered.

Original Equipment Manufacturer (OEM) sales to pool fabricators

OEM sales represent another distinct channel where Hayward Holdings, Inc. supplies its components directly to other manufacturers for inclusion in their final products. This is a less visible but important part of the overall revenue base. The growth in North America net sales in Q1 2025 was bolstered by the acquisition and integration of ChlorKing, which likely includes OEM relationships within that business line.

• SmartPad™ technology adoption contributes to approximately 85% of net sales as of Q3 2025.
• North America segment net sales for Q3 2025 were $208.2 million.
• Full-year 2025 net sales guidance is set at $1.095 billion to $1.110 billion.

Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Hayward Holdings, Inc. as of late 2025. Honestly, the business is heavily weighted toward the end-user, even though the sales flow through established partners. Here's the quick math on who is buying the equipment.

The primary revenue driver is the residential pool owner market, which the company has historically supported with an aftermarket model that accounts for approximately 80% of net sales. This aftermarket focus suggests a strong base of existing pool installations needing replacement parts and upgrades. While the prompt specifies a 90% revenue driver for residential owners, the concrete data point available points to the resilient aftermarket component.

The sales motion relies on deep relationships with the trade. Hayward Holdings emphasizes a push-pull strategy with its distribution network. For instance, the company noted having 20+ year relationships with its top 20 trade customers in prior disclosures, showing a commitment to these primary channel partners.

The Customer Segments can be broken down as follows:

• Residential pool owners (driving the core, non-discretionary aftermarket revenue).
• Pool builders, service professionals, and remodelers (serving as the primary channel partners).
• Commercial pool operators (such as hotels and municipal pools, which utilize the company's broad portfolio).
• Industrial and municipal customers (relying on Hayward Holdings for flow control products).

Geographically, the business remains overwhelmingly concentrated in North America. For the second quarter of fiscal 2025, the North America segment was responsible for net sales of $255.2 million out of total net sales of $299.6 million, representing approximately 85% of the total.

Here is a snapshot of the key quantitative elements defining these customer segments as of the latest reported periods in 2025:

Segment Characteristic	Data Point	Context/Period
North America Revenue Share	85%	Q2 Fiscal Year 2025
Europe & Rest of World Revenue Share	15%	Q2 Fiscal Year 2025 (Implied from 85% NAM)
North America Net Sales	$255.2 million	Q2 Fiscal Year 2025
Europe & Rest of World Net Sales	$44.4 million	Q2 Fiscal Year 2025
Aftermarket Sales Contribution (Historical)	Approximately 80%	Historical/Resilient Model Base
FY 2025 Net Sales Guidance (Refined)	$1.095 billion to $1.110 billion	As of Q3 Fiscal Year 2025

The resilience of the business is directly tied to the non-discretionary nature of the aftermarket segment, which is a key differentiator when dealing with end-users who need to maintain their existing pool systems. If onboarding takes 14+ days, churn risk rises, especially for the service professional segment relying on quick parts availability.

Finance: draft 13-week cash view by Friday.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Cost Structure

You're looking at the core expenses Hayward Holdings, Inc. is managing to keep its business running and growing as of late 2025. Honestly, for a manufacturer, the cost structure is where you see the real-time impact of global pressures.

Manufacturing and procurement costs are a major component, naturally. We saw direct evidence of this pressure translating to customer pricing in one division; for instance, Hayward Flow Control implemented an average 8% price increase on all orders received on or after June 16, 2025, specifically citing rising material, shipping, and manufacturing costs, alongside exchange rate changes. This move was necessary to continue meeting quality standards.

Selling, General, and Administrative (SG&A) expenses reflect the cost of running the broader organization, including sales teams and overhead. For the third quarter of fiscal 2025, SG&A expenses represented 28.6% of net sales. This was an increase from the prior year's 28.3% of net sales, driven by factors like higher incentive compensation, wage inflation impacting salaries for selling and customer care teams, and a non-recurring litigation expense, though partially offset by lower warranty costs.

Here's a quick look at some key Q3 2025 cost and financial structure metrics:

Cost/Metric Category	Financial Figure (Q3 2025)	Context/Detail
Selling, General, and Administrative (SG&A)	28.6% of Net Sales	Increased 30 basis points year-over-year.
Research, Development, and Engineering (R&D)	$7.1 million	Specific dollar amount for the quarter.
Interest Expense, Net (Debt Servicing)	$11.3 million	Decreased by 14% year-over-year.
Net Leverage	1.8x	Lowest level in over three years as of quarter-end.

Research, Development, and Engineering (R&D) spending is a necessary investment for future product cycles, totaling $7.1 million in Q3 2025. This supports the company's focus on innovation, like the OmniX Automation Platform, which saw double-digit sales growth.

Debt servicing costs are managed through balance sheet strength. Interest expense, net, for the third quarter of fiscal 2025 was $11.3 million, marking a 14% decrease from the prior-year period. This reduction stemmed from lower interest rates on the first lien term loan facility and higher interest income earned on cash deposits. The strong cash flow generation allowed Hayward Holdings, Inc. to further strengthen its balance sheet, reducing net leverage to 1.8x by the end of Q3 2025.

Costs associated with tariff mitigation and supply chain diversification are significant operational considerations. The company estimated an annualized cost increase from tariffs of approximately $30 million, with about $18 million impacting the fiscal year 2025. Hayward Holdings, Inc. took decisive action to address this risk:

• Reduced direct sourcing from China from approximately 10% to 3% of cost of goods sold by year-end 2025.
• Achieved net sales growth in North America driven by positive net price realization intended to offset inflation and tariffs.
• Reported that gross profit margin expansion was driven, in part, by tariff mitigation actions.

Hayward Holdings, Inc. (HAYW) - Canvas Business Model: Revenue Streams

You're looking at the engine room of Hayward Holdings, Inc. (HAYW) revenue generation, which is heavily anchored in the recurring, high-margin nature of pool equipment replacement and maintenance. Honestly, the core strength here is the aftermarket.

The business model relies on the sale of pool equipment and technology, but the real stability comes from the aftermarket, which represents about 85% of net sales. That's where the long-term value is built, selling parts and upgrades to existing pool owners. For the full fiscal year 2025, Hayward Holdings, Inc. has raised its outlook, now expecting net sales to land between $1.095 billion and $1.110 billion. This updated guidance reflects management's confidence following a strong third quarter.

The revenue mix is also being intentionally shifted toward higher-margin, smart, and connected products. Think about innovations like OmniX or SmartPad™, which drive higher average selling prices and better customer lock-in. This focus on technology is a key part of the strategy to enhance profitability, which you can see reflected in the margins.

The company's revenue generation is clearly segmented geographically, showing growth momentum in both major areas during the third quarter of 2025. The drivers for the Q3 net sales increase of 7% year-over-year were positive net price realization, which contributed 5%, and a 2% increase in volume. This positive net price realization helped push the Q3 2025 Gross Profit Margin to 51.2%.

Here's a look at the segment performance for the third quarter of 2025:

Segment	Q3 2025 Net Sales (Millions USD)	Year-over-Year Sales Growth	Q3 2025 Gross Profit Margin
North America (NAM)	$208.2	7%	52.8%
Europe & Rest of World (E&RW)	$36.1	11%	41.9%

The E&RW segment showed particularly strong margin improvement, with its gross profit margin increasing by 750 basis points to reach 41.9% in the quarter. This was aided by a cumulative tariff refund and operational improvements. The NAM segment also saw margin expansion, increasing 50 basis points to 52.8%.

You can break down the revenue drivers contributing to the overall financial performance:

• Sales of pool equipment and technology, with aftermarket sales being the bedrock at approximately 85% of net sales.
• Positive net price realization, which accounted for 5% of the Q3 net sales growth.
• Increased volume, contributing 2% to the Q3 net sales growth.
• Growth across both the North America segment (sales up 7%) and the Europe & Rest of World segment (sales up 11%) in Q3.

The company is definitely pushing its connected product sales as a strategic lever.

Finance: draft 13-week cash view by Friday.