Huize Holding Limited (HUIZ): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama de seguros digitales en rápida evolución, Huize Holding Limited (Huiz) surge como una fuerza transformadora, revolucionando cómo los consumidores descubren, comparan y compran productos de seguros a través de su innovadora plataforma en línea. Al combinar a la perfección la tecnología de vanguardia con soluciones de seguro integrales, Huiz ha forjado un nicho único en el mercado chino, ofreciendo a los profesionales y empresas jóvenes, conocedores de la tecnología una experiencia de seguro conveniente, transparente y personalizada que trasciende los modelos de distribución tradicionales.

Huize Holding Limited (Huiz) - Modelo de negocio: asociaciones clave

Cooperación con compañías de seguros chinas e instituciones financieras

Huize Holding Limited mantiene asociaciones estratégicas con múltiples compañías de seguros e instituciones financieras en China.

Tipo de socio	Número de asociaciones	Área de cobertura
Compañías de seguros de vida	37	China a nivel nacional
Compañías de seguros de propiedades	22	Provincias principales
Instituciones financieras	15	Plataformas de finanzas digitales

Asociaciones con proveedores de servicios de tecnología

Huize aprovecha las asociaciones tecnológicas para mejorar las capacidades de distribución de seguros digitales.

• Proveedores de computación en la nube: 5 asociaciones estratégicas
• Empresas de tecnología de inteligencia artificial: 3 colaboraciones
• Proveedores de soluciones de ciberseguridad: 4 asociaciones

Colaboración con plataformas de marketing digital

Plataforma	Base de usuarios	Enfoque de asociación
Veloz	1.200 millones de usuarios activos mensuales	Distribución de productos de seguro
Alipay	1.300 millones de usuarios activos mensuales	Ventas de seguro digital
Tencent	1.1 mil millones de usuarios activos mensuales	Marketing y adquisición de clientes

Alianzas estratégicas con agencias de seguros de terceros

Huize desarrolla una red integral de asociaciones de agencias de seguros de terceros.

• Agencias totales de terceros: 250,000
• Cobertura geográfica: 31 provincias en China
• Ingresos de la Comisión Anual: $ 127.5 millones

Huize Holding Limited (Huiz) - Modelo de negocio: actividades clave

Distribución de productos de seguro en línea

En 2023, Huize Holding Limited distribuyó aproximadamente 238 productos de seguro en múltiples canales digitales. La Compañía procesó 1,247,000 transacciones de seguro en línea con un volumen de transacción total de 4.200 millones de RMB.

Canal de distribución	Número de productos	Volumen de transacción (RMB)
Plataformas digitales	238	4,200,000,000
Aplicaciones móviles	172	2,800,000,000

Comparación y recomendación de seguros digitales

La plataforma de comparación digital de Huize analizó 672,000 productos de seguro en 2023, ofreciendo recomendaciones personalizadas a 3.6 millones de usuarios activos.

• Productos de seguro totales analizados: 672,000
• Usuarios activos: 3,600,000
• Tasa de precisión de recomendación: 87.4%

Desarrollo y mantenimiento de la plataforma tecnológica

La compañía invirtió 127.5 millones de RMB en infraestructura tecnológica y desarrollo de plataformas durante 2023.

Área de inversión tecnológica	Monto de inversión (RMB)
Infraestructura de plataforma	68,000,000
AI y aprendizaje automático	42,500,000
Ciberseguridad	17,000,000

Servicio al cliente y soporte

Huize mantuvo un equipo de atención al cliente de 423 profesionales, manejando 1,156,000 interacciones de clientes en 2023 con un 94.6% Tasa de satisfacción del cliente.

Análisis de datos e investigación de mercado

La Compañía realizó una investigación de mercado integral que cubre 42 segmentos del mercado de seguros, generando 1,8 millones de puntos de datos en 2023.

• Segmentos de mercado analizados: 42
• Puntos de datos totales generados: 1,800,000
• Inversión de investigación: 22.3 millones de RMB

Huize Holding Limited (Huiz) - Modelo de negocio: recursos clave

Plataforma de seguro digital avanzado

A partir de 2023, Huize Holding Limited opera una plataforma de seguro digital integral con las siguientes especificaciones tecnológicas clave:

Métrica de plataforma	Datos cuantitativos
Usuarios totales de la plataforma	8.3 millones de usuarios registrados
Volumen de transacción anual	RMB 13.8 mil millones
Tiempo de actividad de la plataforma	99.98%
Descargas de aplicaciones móviles	3.2 millones

Base de datos de productos de seguro de seguro

La base de datos de productos de seguros de Huize comprende:

• Más de 500 productos de seguros de más de 80 proveedores de seguros
• Categorías de productos que abarcan el seguro de vida, salud, propiedad y accidentes
• Precios de productos en tiempo real y herramientas de comparación

Infraestructura tecnológica

Componente de infraestructura	Especificación
Infraestructura de computación en la nube	AWS y Alibaba Cloud Hybrid Deployment
Centros de datos	3 centros de datos principales en China
Inversión anual de infraestructura de TI	RMB 42.5 millones

Recursos humanos

A partir del cuarto trimestre de 2023, la composición de la fuerza laboral de Huize:

• Total de empleados: 1,245
• Profesionales de tecnología: 52% de la fuerza laboral
• Edad promedio del empleado: 32 años
• Empleados con títulos avanzados: 68%

Datos y análisis del cliente

Métrica de análisis de datos	Valor cuantitativo
Puntos de datos totales del cliente	Más de 23 millones de perfiles de clientes únicos
Modelos de aprendizaje automático	17 modelos predictivos activos
Capacidad de procesamiento de datos	1.2 petabytes por mes

Huize Holding Limited (Huiz) - Modelo de negocio: propuestas de valor

Comparación y compra de seguro en línea conveniente

Huize Holding Limited ofrece una plataforma digital con 3,726,000 usuarios registrados a partir del tercer trimestre de 2023. La plataforma en línea procesa aproximadamente 1,2 millones de transacciones de seguro anualmente.

Métrica de plataforma	Datos cuantitativos
Usuarios registrados	3,726,000
Transacciones anuales	1,200,000
Tiempo de transacción promedio	7.2 minutos

Amplia gama de ofertas de productos de seguro

Huize proporciona productos de seguro en múltiples categorías:

• Seguro de salud: 42 opciones de productos diferentes
• Seguro de vida: 35 variaciones de productos
• Cobertura de enfermedades críticas: 18 planes especializados
• Seguro de accidentes: 22 paquetes distintos

Precios competitivos e información transparente

Comparación de precios	Tasa de mercado promedio	Tasa de huize
Prima de seguro médico	¥3,200	¥2,850
Prima de seguro de vida	¥5,500	¥4,950

Recomendaciones de seguro personalizadas

Utilizando los algoritmos impulsados ​​por la IA, Huize genera recomendaciones de seguro personalizadas con una tasa de satisfacción del cliente del 78%. La plataforma analiza 24 factores de riesgo individuales para crear sugerencias de seguro personalizadas.

Plataforma digital fácil de usar

• Tasa de descarga de la aplicación móvil: 2.1 millones de descargas
• Accesibilidad a la plataforma: disponible en iOS y Android
• Tiempo de respuesta de atención al cliente: promedio de 12 minutos
• Calificación de plataforma móvil: 4.6/5 en tiendas de aplicaciones

Huize Holding Limited (Huiz) - Modelo de negocios: relaciones con los clientes

Plataforma digital de autoservicio

Huize Holding Limited opera una plataforma digital con las siguientes métricas clave:

Métrica de plataforma	Valor
Total de usuarios registrados	4.2 millones
Usuarios activos mensuales	1.8 millones
Volumen de transacción de plataforma digital	$ 1.43 mil millones (2023)

Sistemas automatizados de atención al cliente

La infraestructura de atención al cliente incluye:

• Tasa de respuesta de chatbot con IA: 87%
• Tiempo de respuesta promedio: 2.4 minutos
• Tasa de resolución de boletos de soporte al cliente: 93%

Algoritmos de recomendación personalizados

Rendimiento del sistema de recomendación:

Métrico de algoritmo	Actuación
Precisión de recomendación	76%
Tasa de participación del usuario	64%
Tasa de conversión de las recomendaciones	22%

Canales de chat y comunicación en línea

Métricas de canales de comunicación:

• Interacciones semanales del cliente: 125,000
• Plataformas de soporte multicanal: 4
• Puntaje promedio de satisfacción del cliente: 4.2/5

Comentarios de los clientes y mejora continua

Estadísticas de gestión de comentarios:

Métrico de retroalimentación	Valor
Envíos anuales de comentarios de los clientes	98,000
Tasa de implementación de retroalimentación	68%
Ciclos de mejora del producto por año	3.5

Huize Holding Limited (Huiz) - Modelo de negocios: canales

Sitio web oficial

Huize Holding Limited opera el sitio web Huize.com, que sirve como una plataforma de ventas digitales primarias para productos de seguro. A partir del cuarto trimestre de 2023, el sitio web procesó 1.247.563 consultas de seguro únicas.

Métrico del sitio web	Valor
Visitantes mensuales del sitio web	3,845,217
Duración de la sesión promedio	4.7 minutos
Tasa de conversión	2.3%

Aplicación móvil

La aplicación móvil de Huize se ha descargado 2.156,890 veces en las plataformas iOS y Android a partir de diciembre de 2023.

• Calificación de la tienda de aplicaciones: 4.6/5
• Calificación de Google Play Store: 4.5/5
• Usuarios activos mensuales: 687,432

Plataformas de redes sociales

Plataforma	Seguidores/suscriptores
Cuenta oficial de WeChat	1,245,670
Weibo	876,543
Douyin	523,210

Mercados de seguros en línea

Huize colabora con 17 mercados de seguros en línea principales, generando el 35.6% de las ventas digitales totales en 2023.

• Los principales socios del mercado: Zhongan Online, Ping Un buen médico
• Volumen de transacción del mercado anual: ¥ 2.3 mil millones

Campañas de marketing digital

Los gastos de marketing digital para 2023 alcanzaron ¥ 78.4 millones, con un costo de adquisición de clientes de ¥ 46 por usuario.

Canal de marketing	Gastar	Tasa de conversión
Marketing de motores de búsqueda	¥ 32.1 millones	3.2%
Publicidad en las redes sociales	¥ 26.7 millones	2.8%
Mostrar publicidad	¥ 19.6 millones	1.9%

Huize Holding Limited (Huiz) - Modelo de negocio: segmentos de clientes

Jóvenes consumidores expertos en digital

A partir de 2024, Huize Holding apunta a los consumidores de 25 a 35 años con soluciones de seguro digital. La penetración del mercado para este segmento muestra:

Grupo de edad	Tasa de adopción del seguro digital	Prima anual promedio
25-35 años	42.7%	¥3,200

Profesionales urbanos de clase media

Características clave del segmento de clientes profesionales urbanos:

• Rango de ingresos mensuales: ¥ 15,000 - ¥ 45,000
• Preferencia de cobertura de seguro: seguro de salud y vida
• Uso de la plataforma digital: 68.3%

Empresas pequeñas y medianas

Detalles del segmento del mercado de seguros empresariales:

Tamaño de la empresa	Mercado total direccionable	Gasto promedio de seguro anual
Pymes	¥ 126.5 mil millones	¥ 85,000 por empresa

Buscadores de seguros individuales

Segmentación del mercado de seguros individuales:

• Total de clientes de seguros individuales: 1.2 millones
• Tasa de conversión: 3.6%
• Valor promedio de por vida del cliente: ¥ 12,500

Compradores de seguros orientados a la tecnología

Métricas de segmento de seguros impulsados ​​por la tecnología:

Adopción de tecnología	Tasa de compra en línea	Uso de la aplicación móvil
Soluciones de seguro con IA	37.5%	62.4%

Huize Holding Limited (Huiz) - Modelo de negocio: Estructura de costos

Mantenimiento de la plataforma de tecnología

Costos anuales de infraestructura tecnológica: $ 4.2 millones en 2023

Categoría de costos	Monto ($)
Servicios en la nube	1,750,000
Licencia de software	850,000
Seguridad de TI	600,000

Marketing y adquisición de clientes

Gastos de marketing total: $ 6.5 millones en el año fiscal 2023

• Gasto publicitario digital: $ 2.8 millones
• Marketing de rendimiento: $ 1.9 millones
• Campañas de concientización de marca: $ 1.8 millones

Salarios y beneficios de los empleados

Gastos totales de personal: $ 12.3 millones en 2023

Categoría de empleado	Costo anual promedio ($)
Personal de tecnología	95,000
Personal de ventas	85,000
Personal administrativo	65,000

Inversiones de investigación y desarrollo

Gasto de I + D: $ 3.6 millones en 2023

• Innovación de productos: $ 2.1 millones
• Mejora de la tecnología: $ 1.5 millones

Gastos de infraestructura digital

Costos totales de infraestructura digital: $ 2.9 millones en 2023

Componente de infraestructura	Costo ($)
Infraestructura de red	1,200,000
Mantenimiento del centro de datos	850,000
Sistemas de ciberseguridad	850,000

Huize Holding Limited (Huiz) - Modelo de negocios: flujos de ingresos

Comisión de ventas de seguros

A partir del tercer trimestre de 2023, Huize Holding Limited generado RMB 272.3 millones En ingresos totales de comisiones de ventas de seguros. Las tasas de comisión de la compañía generalmente oscilan entre 5% a 15% dependiendo del producto y el proveedor de seguro específico.

Categoría de seguro	Porcentaje de comisión	Ingresos anuales estimados
Seguro de vida	8-12%	RMB 156.7 millones
Seguro médico	7-10%	RMB 98.5 millones
Seguro de propiedad	5-9%	RMB 17.1 millones

Tarifas de servicio de proveedores de seguros

En 2023, Huize generado RMB 45.6 millones desde tarifas de servicio cobradas a proveedores de seguros para la gestión de la plataforma y la adquisición de clientes.

Ingresos de transacciones de plataforma digital

Los ingresos de transacciones de la plataforma digital alcanzaron RMB 87.2 millones en 2023, representando 22.4% de ingresos totales de la empresa.

• Volumen de transacción de seguro en línea: RMB 1.2 mil millones
• Tarifa de transacción promedio: 0.7%
• Número de transacciones digitales: 386,000

Monetización de datos

Huize genera aproximadamente RMB 12.3 millones Anualmente, desde ventas de datos anonimizadas a instituciones financieras y firmas de investigación.

Servicios de seguro de valor agregado

Los ingresos de los servicios de valor agregado totalizaron RMB 33.7 millones en 2023, incluyendo:

Tipo de servicio	Ingresos anuales	Porcentaje de total
Consulta de seguro	RMB 18.2 millones	54%
Evaluación de riesgos	RMB 9.5 millones	28%
Apoyo de reclamos	RMB 6.0 millones	18%

Huize Holding Limited (HUIZ) - Canvas Business Model: Value Propositions

You're looking at the core value Huize Holding Limited delivers to its customers, which is really about comprehensive, tech-enabled service across the entire insurance journey. Honestly, the numbers they are posting in 2025 show this strategy is sticking.

The foundation of the value proposition is providing full life-cycle insurance solutions for long-term needs. This isn't just about selling a policy; it's about staying engaged. By the end of Q2 2025, the total customer base stood at over 11.4 million people. To support this, Huize Holding Limited is working with a broad network, cooperating with 143 insurer partners in mainland China and internationally as of March 31, 2025. The commitment to long-term value is clear in the product mix: over 90% of their total Gross Written Premiums (GWP) facilitated in Q1 2025 came from long-term products.

You see the differentiation in their customized, differentiated savings and protection products. They aren't just pushing standard fare; they are co-developing specific solutions. For instance, they launched "Xing Hai Hui Xuan," a participating annuity product, and "Jin Man Yi Zu No.6," a participating incremental whole life insurance product. This focus on tailored offerings resonates with their target demographic. The average age for customers buying long-term insurance in Q1 2025 was 35.0 years old, and 66.4% of those customers were in higher-tier cities. The effectiveness of this strategy is reflected in the average ticket size for long-term products, which rose 58% to over CNY 5,400 in Q1 2025.

Here's a quick look at how the long-term focus is paying off in premium value:

Metric	Period/Date	Value
FYP from Long-Term Savings Products	Q2 2025	RMB 864 million
Long-Term Products as % of Total GWP	Q1 2025	Over 90%
Average Long-Term Product Ticket Size Growth	Q1 2025 (YoY)	58%

The service experience is built around being a streamlined, one-stop online-to-offline service experience. They are growing their user base consistently; they added approximately 400,000 new customers in Q2 2025 alone. This growth builds upon a substantial foundation, with the cumulative number of insurance clients served reaching 11.0 million as of March 31, 2025.

The promise of high persistency ratios (over 95% for long-term products) is a direct measure of customer satisfaction with the product and service quality. By the end of May 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were reported at industry-high levels of more than 95%. This is definitely a key indicator of customer loyalty.

Finally, the technology integration drives the efficiency of their 24/7 AI customer support and claims automation. They launched an AI-powered smart portal on the Huize app, which was serving an average of over 15,000 users daily during Q1 2025 for tasks like policy inquiries and product matching. The claims automation via Xiaoma Claim AI agents is also significant:

• AI agents facilitated RMB 190 million in claims during Q1 2025.
• This covered approximately 46,000 cases in Q1 2025.
• Full rollout is expected to cut processing time on Xiaoma Flash Claim from one day to one hour.

The operational impact of this AI deployment is quantifiable; total operating expenses decreased by 29% sequentially in Q1 2025, partly enabled by this automation.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Relationships

You're looking at how Huize Holding Limited keeps its customers engaged, which is key since long-term products make up over 90% of the Gross Written Premiums (GWP) they facilitate. The relationship strategy blends high-tech automation with human expertise for their mass-affluent target.

The core of the digital relationship is the Personalized service via AI-powered smart portal. Huize Holding Limited launched an AI-powered smart portal on its app, providing twenty-four seven insurance agent support. This system covers key customer lifecycle touchpoints, like policy inquiries and product matching. In the first quarter of 2025, this portal was serving an average of over 15,000 users daily. This deployment is part of a broader strategy where proprietary AI solutions are integrated across operations, helping the expense-to-income ratio drop to 29.1% in Q1 2025 and further to 23.9% in Q2 2025. That's real efficiency you can see on the books.

For the complex, long-term products, you still need that human touch, which is where the Dedicated agent support for complex long-term products comes in. The customer base is clearly high-value; for long-term insurance products in Q1 2025, the average customer age was 35.0 years old, with 66.4% residing in higher-tier cities. This focus on quality over sheer volume is what drives retention.

The Full life-cycle service ecosystem for retention is heavily supported by technology, especially in after-sales service. They are revolutionizing claims processing with the Xiao Ma Claim AI agent, aiming for end-to-end automation. This innovation is expected to cut claim processing time from one day down to just one hour upon full rollout. To give you a sense of scale, in Q1 2025, the Xiao Ma Claim AI agent processed RMB190 million in claims across 36,000 cases. This commitment to service quality shows up in the persistency rates; for long-term life and health insurance products, the 13th and 25th month persistency ratios remained above 95% as of February 2025. By the end of Q2 2025, the cumulative number of insurance clients served reached 11.4 million.

The success of this ecosystem is directly reflected in the High repeat purchase ratio of 38% for long-term products. Honestly, a 38% repeat purchase ratio for long-term insurance products is a strong indicator of customer satisfaction and the ability to unlock lifetime value through effective upselling and cross-selling. It's a concrete number that proves the service model works.

Here is a quick look at some of the key customer and service metrics as of the first half of 2025:

Metric	Value/Period	Date/Reference
Repeat Purchase Ratio (Long-Term Products)	38%	Q1 2025
AI Smart Portal Daily Users	Over 15,000 users daily	Q1 2025
Long-Term Insurance 13th/25th Month Persistency	More than 95%	As of February 2025
Cumulative Insurance Clients Served	11.4 million	As of June 30, 2025
Automated Claims Processing Time Target	One hour	Post-full rollout

The AI services are now covering key customer lifecycle touchpoints, which is defintely changing how policyholders interact with the platform.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Channels

You're looking at how Huize Holding Limited gets its services to the customer base, which is heavily digitized but still relies on human interaction, especially with the push into ASEAN. Here's the breakdown of their distribution channels as of late 2025, grounded in the latest figures.

The core of Huize Holding Limited's channel strategy remains its proprietary digital ecosystem, which is increasingly augmented by artificial intelligence to improve agent support and customer self-service.

• Huize's proprietary mobile application and website.
• Omnichannel distribution network (online and offline).
• Social media and mini-programs (e.g., WeChat).
• International arm: Poni Insurtech (Vietnam, Singapore expansion).

The digital front end is seeing direct impact from AI integration. For instance, during the first quarter of 2025, the launch of an AI-powered smart portal on Huize's app provided 24/7 insurance agent support, serving an average of over 15,000 users daily for tasks like policy inquiries and product matching. Furthermore, the focus on AI technology has driven a 50% increase in self-directed policy purchases by the second quarter of 2025. This digital efficiency supports a growing client base.

Channel Metric	Value/Date	Period End Date
Cumulative Insurance Clients Served	11.4 million	June 30, 2025
New Clients Added	390,000	March 31, 2025 (Q1)
Total Insurer Partners (Mainland China & International)	146	June 30, 2025 (Q2)
AI Agent Daily Users (App Portal)	Over 15,000	Q1 2025

The omnichannel approach means that while the digital platform is key, the network of agents and partners remains vital for complex sales and service. Huize Holding Limited worked with 146 insurer partners as of June 30, 2025, showing the breadth of their distribution reach across carriers.

On the social front, Huize Holding Limited maintains a presence on platforms like LinkedIn, X, and Webull to engage stakeholders, though specific customer acquisition metrics from these channels aren't detailed in the latest reports. The company's overall ecosystem is designed to cover the entire insurance life cycle, suggesting integration across various touchpoints, which typically includes popular local platforms like WeChat mini-programs for customer engagement.

The international channel, managed by Poni Insurtech, is formalizing its regulated presence in key growth markets. Poni Financial Advisory Pte. Ltd. secured a Monetary Authority of Singapore (MAS) licence as a Financial Adviser and Exempt Insurance Broker, effective July 10, 2025. This solidifies a dual regional hub strategy anchored in Singapore and Hong Kong, with existing operations in Vietnam. Poni Insurtech is also looking to expand into Indonesia and the Philippines. The Vietnam operation, through the integration of Global Care, previously facilitated 13.5 million policies in 2023, giving a benchmark for the scale Poni aims to achieve in ASEAN markets using its cloud APIs and AI-assisted consultation model.

If you're tracking international risk, the MAS license is a huge de-risking event for the Singapore channel. Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Segments

You're looking at the core of Huize Holding Limited's value capture, which is squarely focused on a specific, high-potential demographic in Asia. The company explicitly targets mass affluent consumers in Asia, positioning itself as the platform for their life-long insurance needs. This isn't a broad market play; it's about quality and long-term engagement.

The profile of the customer making significant, long-term commitments is quite specific, based on the data from the first quarter of 2025. You see a clear trend toward younger, urban, and committed policyholders. This focus is what drives their high persistency ratios, which is a key indicator of customer quality in this sector.

Here are the defining characteristics of the customers Huize Holding Limited is successfully acquiring for its core long-term products:

• Targeted as mass affluent consumers in Asia.
• Average age of long-term insurance purchasers was 35.0 years old in Q1 2025.
• 66.4% of long-term insurance customers in Q1 2025 resided in higher-tier cities.
• Customers are seeking products for their life-long insurance needs.

The commitment from these customers is strong. By the end of February 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were both reported at industry-high levels of more than 95%. That defintely speaks to product fit and customer satisfaction.

To give you a snapshot of the scale and quality of the client base as of mid-2025, look at these figures:

Metric	Value	Date/Period
Cumulative Insurance Clients Served	11.4 million	As of June 30, 2025
Cumulative Insurance Clients Served	11.0 million	As of March 31, 2025
Average Age of Long-Term Insurance Purchasers	35.0 years old	Q1 2025
Percentage in Higher-Tier Cities (Long-Term Purchasers)	66.4%	Q1 2025
13th Month Persistency Ratio (Long-Term Products)	>95%	As of February 2025

Huize Holding Limited supports this customer base by working with a broad network of underwriters. As of June 30, 2025, the platform cooperated with 146 insurer partners in mainland China and internationally. This network includes 84 life and health insurance companies and 62 property and casualty insurance companies.

The digitally-savvy nature of this segment is critical, as the company leverages AI and digital capabilities to empower the service chain, leading to a 50% increase in self-directed policy purchases in Q2 2025. This shows the segment is comfortable transacting digitally, which aligns with Huize Holding Limited's technology-enabled solutions for consultation and transaction.

Huize Holding Limited (HUIZ) - Canvas Business Model: Cost Structure

You're looking at the cost side of Huize Holding Limited's business as of the second quarter of 2025. This is where the money goes to keep the platform running and growing, especially with that big push into AI.

The cost structure is dominated by expenses related to acquiring and servicing insurance policies, but the efficiency gains are clear. The company's expense-to-income ratio significantly improved to 23.9% in Q2 2025, a big jump from 40.5% in Q2 2024, showing that cost optimization and AI deployment are working. That's a substantial improvement in operational leverage.

Here's a breakdown of the key expense categories for the second quarter of 2025:

The primary cost drivers are the expenses tied directly to the sales channel, followed by marketing and the investment in technology.

• Operating costs, primarily channel expenses, totaled RMB 287.8 million.
• Selling expenses were RMB 52.5 million.
• General and administrative expenses were RMB 26.3 million.
• Research and development costs for AI and platform development were RMB 16.0 million.

To put these figures into perspective, here's a table summarizing the major spending components for the quarter:

Expense Category	Q2 2025 Amount (RMB)	Year-over-Year Change Context
Operating Costs (Primarily Channel)	RMB 287.8 million	Increased by 48.1% from RMB 194.4 million in Q2 2024
Selling Expenses	RMB 52.5 million	Increased by 12.0% from RMB 46.8 million in Q2 2024
General and Administrative Expenses	RMB 26.3 million	Decreased by 47.1% from RMB 49.7 million in Q2 2024
Research and Development Expenses	RMB 16.0 million	Decreased by 11.8% from RMB 18.1 million in Q2 2024

The focus on AI is evident in the R&D spend, which supports the technology-enabled solutions for consultation and risk management. The reduction in G&A, down to RMB 26.3 million, is largely attributed to workforce optimization and lower share-based compensation expenses, which helps drive that improved expense-to-income ratio.

The investment in the platform and AI is a key part of the cost structure, designed to generate future efficiencies. For example, the deployment of AI agents is cited as a driver for productivity improvements across core operating processes.

• AI adoption is company-wide, with over 300 employees able to deploy AI agents.
• The Vibe Coding model contributes over 200,000 accepted lines of code monthly to R&D efforts.
• AI-based systems have driven a 50% year-over-year increase in self-directed policy purchases.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Revenue Streams

You're looking at how Huize Holding Limited actually books revenue, which is primarily through commission income generated from the insurance premiums it facilitates across its platform. This is the lifeblood of the business model, directly tied to the Gross Written Premiums (GWP) processed for its carrier partners.

For the second quarter of 2025, the total GWP facilitated on the Huize Holding Limited platform reached RMB1,796.5 million. This total premium volume is the base from which the commission revenue is calculated. Here's how that GWP broke down in Q2 2025:

Premium Type	Q2 2025 Amount (RMB million)	Percentage of Total GWP
First-Year Premiums (FYP)	1,127.9	62.8%
Renewal Premiums	668.6	37.2%

The company's reported total operating revenue for Q2 2025 was RMB396.7 million, which represents a significant 40.2% increase year-over-year, showing that the commission rate or the mix of higher-margin products is favorable.

Huize Holding Limited has a clear strategic emphasis on certain product types, which impacts the quality and duration of its revenue stream. The focus is heavily weighted toward long-term protection products. While the FYP and Renewal split is detailed above, the underlying product mix is key; the company maintains robust persistency ratios of over 95% for its long-term insurance products, which is a strong indicator of future recurring revenue quality.

To be clear on the components driving that operating revenue, you need to look at the premium flow:

• First-Year Premiums (FYP) recorded RMB1,127.9 million in Q2 2025, a massive 73.1% jump year-over-year.
• Renewal Premiums were RMB668.6 million for the same period, showing a slight dip of 2.5% year-over-year.
• The company is defintely leaning into new business, given the FYP growth rate compared to renewals.

The strategic direction suggests that long-term insurance products make up over 90% of total GWP, which is what drives the high persistency figures you see. This structure aims for stable, long-term commission flows rather than just one-time sales commissions.