Huize Holding Limited (HUIZ): Business Model Canvas [Dec-2025 Updated]

You're looking to understand the engine driving Huize Holding Limited (HUIZ) right now, and frankly, the Q2 2025 numbers tell a clear story of a pivot toward tech-enabled, high-retention business. We see them managing 146 insurer relationships while pushing customized products, which helped drive First-Year Premiums (FYP) to RMB 1,127.9 million that quarter alone. Their focus on full life-cycle service is paying off, evidenced by persistency ratios staying above 95% for long-term policies, all while streamlining costs down to an expense-to-income ratio of just 23.9%. This isn't just insurance distribution anymore; it's a data-driven platform play. Dive in below to see the full Business Model Canvas breakdown.

Huize Holding Limited (HUIZ) - Canvas Business Model: Key Partnerships

You're looking at the core of Huize Holding Limited's distribution strength, which rests heavily on its network of carrier relationships. This is where the product inventory is sourced, so the depth and breadth here directly impact the Value Proposition.

As of the end of the second quarter of 2025, Huize Holding Limited maintained strong collaborations with a total of 146 insurance companies. This scale is key to offering the wide spectrum of products its mass affluent consumers expect. The company continues to drive innovation through these relationships, focusing on customized and diversified insurance offerings.

The partnership structure is segmented to cover the primary insurance categories:

• Partnerships with 84 life and health insurance companies.
• Collaboration with 62 property and casualty insurers.

This structure allows Huize Holding Limited to address diverse protection needs, from long-term savings to immediate risk coverage. The total partner count of 146 represents a significant expansion from prior periods, showing continued success in onboarding carriers onto its digital platform.

Huize Holding Limited actively works to co-develop customized products with major carriers, moving beyond simple distribution. For instance, in Q2 2025, the company jointly launched several new products, including BLIS Golden Edition and NULTI for wealth planning, and Xiaosheng Hong 7.0 Children's Accident Insurance with Ping An Property & Casualty, and Litu Scholar 2.0 Pro Student Accident and Medical Insurance with PICC Property & Casualty. These joint efforts solidify the strategic nature of these relationships.

The following table summarizes the key partnership metrics, using the latest confirmed total and the required segment breakdown:

Beyond the carriers themselves, technology partners form a critical layer. Huize Holding Limited leverages proprietary technology-enabled solutions, including AI agents, to empower the insurance service chain. This involves infrastructure partners supporting cloud and data capabilities necessary for AI-assisted consultation and digital distribution across its ecosystem, including its international expansion efforts in Singapore and Hong Kong.

• Technology stack includes AI agents and data analytics capabilities.
• International expansion relies on partners integrating with cloud APIs.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Key Activities

You're looking at the core engine driving Huize Holding Limited's operations as we move through late 2025. It's all about the tech stack and the scale of execution. Here's the quick math on what they're actively doing to generate revenue and serve customers.

Operating and maintaining the digital insurance platform.

The platform is the central hub, connecting everyone. In 2024, Huize Holding Limited served over 1.3 million families through this digital ecosystem, facilitating more than 12 million insurance policies. This activity supports the entire insurance life cycle digitally. By the second quarter of 2025, total revenue hit RMB 400 million, a 40% year-over-year increase, showing the platform's growing transactional throughput.

Developing proprietary AI solutions for claims and service.

The investment in AI shows up directly in service efficiency. For instance, in 2024, the company assisted in processing 160,800 insurance claims, which was a 74.7% surge compared to 2023. The proprietary 'Xiao Ma Claim' service achieved a 91.15% one-time resolution rate for those claims. This focus on tech-enabled service helps keep costs down; the expense-to-revenue ratio improved by 16.6 percentage points to 23.9% in Q2 2025.

Designing and launching customized insurance products.

Huize Holding Limited doesn't just sell; they co-develop. As of the end of 2023, they were cooperating with 123 insurance carriers. The success of this is visible in the product mix: the Gross Written Premium (GWP) contribution from their exclusive co-branded products stood at 61.6% in 2023. The focus remains heavily on long-term coverage, with long-term insurance products contributing 92.3% of GWP in 2023. The Q2 2025 results show First Year Premiums (FYP) increasing by 73% year-over-year to RMB 1.13 billion, driven by these offerings.

Managing the omnichannel distribution network.

This involves balancing the digital front with necessary offline support. The company targets mass affluent consumers, and their ecosystem covers the full insurance life cycle. The scale of their client base is significant; cumulatively, they connected with 9.3 million insurance clients as of the end of 2023. The efficiency of this network is measured by GWP per employee, which reached RMB 5.2 million as of 2023.

Data analytics for risk management and customer targeting.

Data analytics underpins underwriting and targeting. For example, the average repeat purchase rate for customers who bought savings insurance products was 34.9% in 2023. Furthermore, the persistency ratios for long-term insurance at the 13th and 25th month sustained at over 95% in 2023, a testament to good risk selection and customer retention driven by data insights.

Here is a snapshot of key operational and financial metrics supporting these activities:

The platform's ability to handle service volume is clear:

• - Teleservices delivered: 310,000 times
• - Total consultation hours: 33,000
• - 'Xiao Ma Express Claim' one-time resolution rate: 91.15%
• - Total families served: Over 1.3 million in 2024

Finance: review the Q3 2025 guidance against the Q2 2025 run rate by next Tuesday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Key Resources

You're looking at the core assets Huize Holding Limited relies on to operate its insurance technology platform. These aren't just line items; they are the engine of their growth, especially the digital infrastructure they've built. The proprietary AI-powered technology platform is central, empowering everything from user engagement to risk management. For instance, their internal AI strategy is systematic, focusing on enhancing organizational efficiency, and one concrete output is the newly implemented Vibe Coding model, which generates over 200,000 lines of code monthly to drive development and support.

Here's a quick look at the scale and financial foundation as of the second quarter of 2025:

The sheer size of the user base is a massive resource, giving Huize Holding Limited deep wells of data to draw from. As of June 30, 2025, the company had served a large cumulative customer base of 11.4 million clients, with approximately 400,000 new clients added just in that quarter. This volume translates directly into valuable data insights on customer behavior and persistency. You see this quality reflected in their retention metrics; both the 13th and 25th month persistency ratios remained above 95% as of the end of May.

Beyond the digital assets, the human capital forms a critical part of the value chain:

• Specialized insurance agent and service teams supporting the ecosystem.
• High-quality customer base with an average age of 35.2 for long-term insurance customers in Q2 2025.
• Over 65% of long-term customers residing in first and second-tier cities in China.
• Partnership network with 146 insurers globally as of June 30, 2025.
• Average first-year premium taken size for long-term products jumped by 87% year-over-year to RMB 7,600 in Q2 2025.

Huize Holding Limited (HUIZ) - Canvas Business Model: Value Propositions

You're looking at the core value Huize Holding Limited delivers to its customers, which is really about comprehensive, tech-enabled service across the entire insurance journey. Honestly, the numbers they are posting in 2025 show this strategy is sticking.

The foundation of the value proposition is providing full life-cycle insurance solutions for long-term needs. This isn't just about selling a policy; it's about staying engaged. By the end of Q2 2025, the total customer base stood at over 11.4 million people. To support this, Huize Holding Limited is working with a broad network, cooperating with 143 insurer partners in mainland China and internationally as of March 31, 2025. The commitment to long-term value is clear in the product mix: over 90% of their total Gross Written Premiums (GWP) facilitated in Q1 2025 came from long-term products.

You see the differentiation in their customized, differentiated savings and protection products. They aren't just pushing standard fare; they are co-developing specific solutions. For instance, they launched "Xing Hai Hui Xuan," a participating annuity product, and "Jin Man Yi Zu No.6," a participating incremental whole life insurance product. This focus on tailored offerings resonates with their target demographic. The average age for customers buying long-term insurance in Q1 2025 was 35.0 years old, and 66.4% of those customers were in higher-tier cities. The effectiveness of this strategy is reflected in the average ticket size for long-term products, which rose 58% to over CNY 5,400 in Q1 2025.

Here's a quick look at how the long-term focus is paying off in premium value:

The service experience is built around being a streamlined, one-stop online-to-offline service experience. They are growing their user base consistently; they added approximately 400,000 new customers in Q2 2025 alone. This growth builds upon a substantial foundation, with the cumulative number of insurance clients served reaching 11.0 million as of March 31, 2025.

The promise of high persistency ratios (over 95% for long-term products) is a direct measure of customer satisfaction with the product and service quality. By the end of May 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were reported at industry-high levels of more than 95%. This is definitely a key indicator of customer loyalty.

Finally, the technology integration drives the efficiency of their 24/7 AI customer support and claims automation. They launched an AI-powered smart portal on the Huize app, which was serving an average of over 15,000 users daily during Q1 2025 for tasks like policy inquiries and product matching. The claims automation via Xiaoma Claim AI agents is also significant:

• AI agents facilitated RMB 190 million in claims during Q1 2025.
• This covered approximately 46,000 cases in Q1 2025.
• Full rollout is expected to cut processing time on Xiaoma Flash Claim from one day to one hour.

The operational impact of this AI deployment is quantifiable; total operating expenses decreased by 29% sequentially in Q1 2025, partly enabled by this automation.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Relationships

You're looking at how Huize Holding Limited keeps its customers engaged, which is key since long-term products make up over 90% of the Gross Written Premiums (GWP) they facilitate. The relationship strategy blends high-tech automation with human expertise for their mass-affluent target.

The core of the digital relationship is the Personalized service via AI-powered smart portal. Huize Holding Limited launched an AI-powered smart portal on its app, providing twenty-four seven insurance agent support. This system covers key customer lifecycle touchpoints, like policy inquiries and product matching. In the first quarter of 2025, this portal was serving an average of over 15,000 users daily. This deployment is part of a broader strategy where proprietary AI solutions are integrated across operations, helping the expense-to-income ratio drop to 29.1% in Q1 2025 and further to 23.9% in Q2 2025. That's real efficiency you can see on the books.

For the complex, long-term products, you still need that human touch, which is where the Dedicated agent support for complex long-term products comes in. The customer base is clearly high-value; for long-term insurance products in Q1 2025, the average customer age was 35.0 years old, with 66.4% residing in higher-tier cities. This focus on quality over sheer volume is what drives retention.

The Full life-cycle service ecosystem for retention is heavily supported by technology, especially in after-sales service. They are revolutionizing claims processing with the Xiao Ma Claim AI agent, aiming for end-to-end automation. This innovation is expected to cut claim processing time from one day down to just one hour upon full rollout. To give you a sense of scale, in Q1 2025, the Xiao Ma Claim AI agent processed RMB190 million in claims across 36,000 cases. This commitment to service quality shows up in the persistency rates; for long-term life and health insurance products, the 13th and 25th month persistency ratios remained above 95% as of February 2025. By the end of Q2 2025, the cumulative number of insurance clients served reached 11.4 million.

The success of this ecosystem is directly reflected in the High repeat purchase ratio of 38% for long-term products. Honestly, a 38% repeat purchase ratio for long-term insurance products is a strong indicator of customer satisfaction and the ability to unlock lifetime value through effective upselling and cross-selling. It's a concrete number that proves the service model works.

Here is a quick look at some of the key customer and service metrics as of the first half of 2025:

The AI services are now covering key customer lifecycle touchpoints, which is defintely changing how policyholders interact with the platform.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Channels

You're looking at how Huize Holding Limited gets its services to the customer base, which is heavily digitized but still relies on human interaction, especially with the push into ASEAN. Here's the breakdown of their distribution channels as of late 2025, grounded in the latest figures.

The core of Huize Holding Limited's channel strategy remains its proprietary digital ecosystem, which is increasingly augmented by artificial intelligence to improve agent support and customer self-service.

• Huize's proprietary mobile application and website.
• Omnichannel distribution network (online and offline).
• Social media and mini-programs (e.g., WeChat).
• International arm: Poni Insurtech (Vietnam, Singapore expansion).

The digital front end is seeing direct impact from AI integration. For instance, during the first quarter of 2025, the launch of an AI-powered smart portal on Huize's app provided 24/7 insurance agent support, serving an average of over 15,000 users daily for tasks like policy inquiries and product matching. Furthermore, the focus on AI technology has driven a 50% increase in self-directed policy purchases by the second quarter of 2025. This digital efficiency supports a growing client base.

The omnichannel approach means that while the digital platform is key, the network of agents and partners remains vital for complex sales and service. Huize Holding Limited worked with 146 insurer partners as of June 30, 2025, showing the breadth of their distribution reach across carriers.

On the social front, Huize Holding Limited maintains a presence on platforms like LinkedIn, X, and Webull to engage stakeholders, though specific customer acquisition metrics from these channels aren't detailed in the latest reports. The company's overall ecosystem is designed to cover the entire insurance life cycle, suggesting integration across various touchpoints, which typically includes popular local platforms like WeChat mini-programs for customer engagement.

The international channel, managed by Poni Insurtech, is formalizing its regulated presence in key growth markets. Poni Financial Advisory Pte. Ltd. secured a Monetary Authority of Singapore (MAS) licence as a Financial Adviser and Exempt Insurance Broker, effective July 10, 2025. This solidifies a dual regional hub strategy anchored in Singapore and Hong Kong, with existing operations in Vietnam. Poni Insurtech is also looking to expand into Indonesia and the Philippines. The Vietnam operation, through the integration of Global Care, previously facilitated 13.5 million policies in 2023, giving a benchmark for the scale Poni aims to achieve in ASEAN markets using its cloud APIs and AI-assisted consultation model.

If you're tracking international risk, the MAS license is a huge de-risking event for the Singapore channel. Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Segments

You're looking at the core of Huize Holding Limited's value capture, which is squarely focused on a specific, high-potential demographic in Asia. The company explicitly targets mass affluent consumers in Asia, positioning itself as the platform for their life-long insurance needs. This isn't a broad market play; it's about quality and long-term engagement.

The profile of the customer making significant, long-term commitments is quite specific, based on the data from the first quarter of 2025. You see a clear trend toward younger, urban, and committed policyholders. This focus is what drives their high persistency ratios, which is a key indicator of customer quality in this sector.

Here are the defining characteristics of the customers Huize Holding Limited is successfully acquiring for its core long-term products:

• Targeted as mass affluent consumers in Asia.
• Average age of long-term insurance purchasers was 35.0 years old in Q1 2025.
• 66.4% of long-term insurance customers in Q1 2025 resided in higher-tier cities.
• Customers are seeking products for their life-long insurance needs.

The commitment from these customers is strong. By the end of February 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were both reported at industry-high levels of more than 95%. That defintely speaks to product fit and customer satisfaction.

To give you a snapshot of the scale and quality of the client base as of mid-2025, look at these figures:

Huize Holding Limited supports this customer base by working with a broad network of underwriters. As of June 30, 2025, the platform cooperated with 146 insurer partners in mainland China and internationally. This network includes 84 life and health insurance companies and 62 property and casualty insurance companies.

The digitally-savvy nature of this segment is critical, as the company leverages AI and digital capabilities to empower the service chain, leading to a 50% increase in self-directed policy purchases in Q2 2025. This shows the segment is comfortable transacting digitally, which aligns with Huize Holding Limited's technology-enabled solutions for consultation and transaction.

Huize Holding Limited (HUIZ) - Canvas Business Model: Cost Structure

You're looking at the cost side of Huize Holding Limited's business as of the second quarter of 2025. This is where the money goes to keep the platform running and growing, especially with that big push into AI.

The cost structure is dominated by expenses related to acquiring and servicing insurance policies, but the efficiency gains are clear. The company's expense-to-income ratio significantly improved to 23.9% in Q2 2025, a big jump from 40.5% in Q2 2024, showing that cost optimization and AI deployment are working. That's a substantial improvement in operational leverage.

Here's a breakdown of the key expense categories for the second quarter of 2025:

The primary cost drivers are the expenses tied directly to the sales channel, followed by marketing and the investment in technology.

• Operating costs, primarily channel expenses, totaled RMB 287.8 million.
• Selling expenses were RMB 52.5 million.
• General and administrative expenses were RMB 26.3 million.
• Research and development costs for AI and platform development were RMB 16.0 million.

To put these figures into perspective, here's a table summarizing the major spending components for the quarter:

The focus on AI is evident in the R&D spend, which supports the technology-enabled solutions for consultation and risk management. The reduction in G&A, down to RMB 26.3 million, is largely attributed to workforce optimization and lower share-based compensation expenses, which helps drive that improved expense-to-income ratio.

The investment in the platform and AI is a key part of the cost structure, designed to generate future efficiencies. For example, the deployment of AI agents is cited as a driver for productivity improvements across core operating processes.

• AI adoption is company-wide, with over 300 employees able to deploy AI agents.
• The Vibe Coding model contributes over 200,000 accepted lines of code monthly to R&D efforts.
• AI-based systems have driven a 50% year-over-year increase in self-directed policy purchases.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Revenue Streams

You're looking at how Huize Holding Limited actually books revenue, which is primarily through commission income generated from the insurance premiums it facilitates across its platform. This is the lifeblood of the business model, directly tied to the Gross Written Premiums (GWP) processed for its carrier partners.

For the second quarter of 2025, the total GWP facilitated on the Huize Holding Limited platform reached RMB1,796.5 million. This total premium volume is the base from which the commission revenue is calculated. Here's how that GWP broke down in Q2 2025:

The company's reported total operating revenue for Q2 2025 was RMB396.7 million, which represents a significant 40.2% increase year-over-year, showing that the commission rate or the mix of higher-margin products is favorable.

Huize Holding Limited has a clear strategic emphasis on certain product types, which impacts the quality and duration of its revenue stream. The focus is heavily weighted toward long-term protection products. While the FYP and Renewal split is detailed above, the underlying product mix is key; the company maintains robust persistency ratios of over 95% for its long-term insurance products, which is a strong indicator of future recurring revenue quality.

To be clear on the components driving that operating revenue, you need to look at the premium flow:

• First-Year Premiums (FYP) recorded RMB1,127.9 million in Q2 2025, a massive 73.1% jump year-over-year.
• Renewal Premiums were RMB668.6 million for the same period, showing a slight dip of 2.5% year-over-year.
• The company is defintely leaning into new business, given the FYP growth rate compared to renewals.

The strategic direction suggests that long-term insurance products make up over 90% of total GWP, which is what drives the high persistency figures you see. This structure aims for stable, long-term commission flows rather than just one-time sales commissions.