Huize Holding Limited (HUIZ): Business Model Canvas

In der sich schnell entwickelnden digitalen Versicherungslandschaft erweist sich Huize Holding Limited (HUIZ) als transformative Kraft und revolutioniert die Art und Weise, wie Verbraucher über ihre innovative Online-Plattform Versicherungsprodukte entdecken, vergleichen und kaufen. Durch die nahtlose Verbindung modernster Technologie mit umfassenden Versicherungslösungen hat HUIZ eine einzigartige Nische auf dem chinesischen Markt geschaffen und bietet jungen, technikaffinen Fachleuten und Unternehmen ein bequemes, transparentes und personalisiertes Versicherungserlebnis, das über traditionelle Vertriebsmodelle hinausgeht.

Huize Holding Limited (HUIZ) – Geschäftsmodell: Wichtige Partnerschaften

Zusammenarbeit mit chinesischen Versicherungsunternehmen und Finanzinstituten

Huize Holding Limited unterhält strategische Partnerschaften mit mehreren Versicherungsunternehmen und Finanzinstituten in China.

Partnertyp	Anzahl der Partnerschaften	Abdeckungsbereich
Lebensversicherungsunternehmen	37	Landesweites China
Sachversicherungsunternehmen	22	Hauptprovinzen
Finanzinstitute	15	Digitale Finanzplattformen

Partnerschaften mit Technologiedienstleistern

Huize nutzt Technologiepartnerschaften, um die Möglichkeiten des digitalen Versicherungsvertriebs zu verbessern.

• Cloud-Computing-Anbieter: 5 strategische Partnerschaften
• Unternehmen für künstliche Intelligenz: 3 Kooperationen
• Anbieter von Cybersicherheitslösungen: 4 Partnerschaften

Zusammenarbeit mit digitalen Marketingplattformen

Plattform	Benutzerbasis	Partnerschaftsfokus
WeChat	1,2 Milliarden monatlich aktive Nutzer	Vertrieb von Versicherungsprodukten
Alipay	1,3 Milliarden monatlich aktive Nutzer	Digitaler Versicherungsverkauf
Tencent	1,1 Milliarden monatlich aktive Nutzer	Marketing und Kundenakquise

Strategische Allianzen mit Drittversicherungsagenturen

Huize entwickelt ein umfassendes Netzwerk von Partnerschaften mit Drittversicherungsagenturen.

• Gesamtzahl der Drittagenturen: 250.000
• Geografische Abdeckung: 31 Provinzen in China
• Jährliche Provisionseinnahmen: 127,5 Millionen US-Dollar

Huize Holding Limited (HUIZ) – Geschäftsmodell: Hauptaktivitäten

Online-Vertrieb von Versicherungsprodukten

Im Jahr 2023 vertrieb Huize Holding Limited rund 238 Versicherungsprodukte über mehrere digitale Kanäle. Das Unternehmen wickelte 1.247.000 Online-Versicherungstransaktionen mit einem Gesamttransaktionsvolumen von 4,2 Milliarden RMB ab.

Vertriebskanal	Anzahl der Produkte	Transaktionsvolumen (RMB)
Digitale Plattformen	238	4,200,000,000
Mobile Anwendungen	172	2,800,000,000

Vergleich und Empfehlung digitaler Versicherungen

Die digitale Vergleichsplattform von Huize analysierte im Jahr 2023 672.000 Versicherungsprodukte und bot 3,6 Millionen aktiven Nutzern personalisierte Empfehlungen.

• Insgesamt analysierte Versicherungsprodukte: 672.000
• Aktive Benutzer: 3.600.000
• Empfehlungsgenauigkeitsrate: 87,4 %

Entwicklung und Wartung von Technologieplattformen

Das Unternehmen investierte im Jahr 2023 127,5 Millionen RMB in die Technologieinfrastruktur und Plattformentwicklung.

Technologie-Investitionsbereich	Investitionsbetrag (RMB)
Plattforminfrastruktur	68,000,000
KI und maschinelles Lernen	42,500,000
Cybersicherheit	17,000,000

Kundendienst und Support

Huize unterhielt ein Kundensupportteam von 423 Fachleuten, das im Jahr 2023 1.156.000 Kundeninteraktionen abwickelte 94,6 % Kundenzufriedenheit.

Datenanalyse und Marktforschung

Das Unternehmen führte eine umfassende Marktforschung in 42 Versicherungsmarktsegmenten durch und generierte im Jahr 2023 1,8 Millionen Datenpunkte.

• Analysierte Marktsegmente: 42
• Insgesamt generierte Datenpunkte: 1.800.000
• Forschungsinvestition: 22,3 Millionen RMB

Huize Holding Limited (HUIZ) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche digitale Versicherungsplattform

Ab 2023 betreibt Huize Holding Limited eine umfassende digitale Versicherungsplattform mit den folgenden wichtigen technologischen Spezifikationen:

Plattformmetrik	Quantitative Daten
Gesamtzahl der Plattformbenutzer	8,3 Millionen registrierte Benutzer
Jährliches Transaktionsvolumen	13,8 Milliarden RMB
Plattformverfügbarkeit	99.98%
Mobile App-Downloads	3,2 Millionen

Große Datenbank für Versicherungsprodukte

Die Versicherungsproduktdatenbank von Huize umfasst:

• Über 500 Versicherungsprodukte von über 80 Versicherungsanbietern
• Produktkategorien, die Lebens-, Kranken-, Sach- und Unfallversicherungen umfassen
• Echtzeit-Produktpreis- und Vergleichstools

Technologische Infrastruktur

Infrastrukturkomponente	Spezifikation
Cloud-Computing-Infrastruktur	Hybridbereitstellung von AWS und Alibaba Cloud
Rechenzentren	3 primäre Rechenzentren in China
Jährliche Investition in die IT-Infrastruktur	RMB 42,5 Millionen

Personalwesen

Die Zusammensetzung der Belegschaft von Huize (Stand Q4 2023):

• Gesamtzahl der Mitarbeiter: 1.245
• Technologiefachleute: 52 % der Belegschaft
• Durchschnittsalter der Mitarbeiter: 32 Jahre
• Mitarbeiter mit höherem Abschluss: 68 %

Kundendaten und Analysen

Datenanalysemetrik	Quantitativer Wert
Gesamtzahl der Kundendatenpunkte	Über 23 Millionen einzigartige Kundenprofile
Modelle für maschinelles Lernen	17 aktive Vorhersagemodelle
Datenverarbeitungsfähigkeit	1,2 Petabyte pro Monat

Huize Holding Limited (HUIZ) – Geschäftsmodell: Wertversprechen

Bequemer Online-Versicherungsvergleich und -kauf

Huize Holding Limited bietet eine digitale Plattform mit 3.726.000 registrierten Nutzern (Stand Q3 2023). Die Online-Plattform wickelt jährlich etwa 1,2 Millionen Versicherungstransaktionen ab.

Plattformmetrik	Quantitative Daten
Registrierte Benutzer	3,726,000
Jährliche Transaktionen	1,200,000
Durchschnittliche Transaktionszeit	7,2 Minuten

Große Auswahl an Versicherungsprodukten

Huize bietet Versicherungsprodukte in mehreren Kategorien an:

• Krankenversicherung: 42 verschiedene Produktoptionen
• Lebensversicherung: 35 Produktvarianten
• Absicherung bei kritischen Krankheiten: 18 Spezialtarife
• Unfallversicherung: 22 verschiedene Pakete

Wettbewerbsfähige Preise und transparente Informationen

Preisvergleich	Durchschnittlicher Marktpreis	Huize-Rate
Krankenversicherungsprämie	¥3,200	¥2,850
Lebensversicherungsprämie	¥5,500	¥4,950

Personalisierte Versicherungsempfehlungen

Mithilfe von KI-gesteuerten Algorithmen generiert Huize personalisierte Versicherungsempfehlungen mit einer Kundenzufriedenheitsrate von 78 %. Die Plattform analysiert 24 individuelle Risikofaktoren, um maßgeschneiderte Versicherungsvorschläge zu erstellen.

Benutzerfreundliche digitale Plattform

• Downloadrate mobiler Apps: 2,1 Millionen Downloads
• Plattformzugänglichkeit: Verfügbar für iOS und Android
• Reaktionszeit des Kundensupports: Durchschnittlich 12 Minuten
• Bewertung der mobilen Plattform: 4,6/5 im App Store

Huize Holding Limited (HUIZ) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattform

Huize Holding Limited betreibt eine digitale Plattform mit den folgenden Schlüsselkennzahlen:

Plattformmetrik	Wert
Gesamtzahl der registrierten Benutzer	4,2 Millionen
Monatlich aktive Benutzer	1,8 Millionen
Transaktionsvolumen der digitalen Plattform	1,43 Milliarden US-Dollar (2023)

Automatisierte Kundensupportsysteme

Die Kundensupport-Infrastruktur umfasst:

• Antwortrate des KI-gestützten Chatbots: 87 %
• Durchschnittliche Antwortzeit: 2,4 Minuten
• Lösungsrate von Kundensupport-Tickets: 93 %

Personalisierte Empfehlungsalgorithmen

Leistung des Empfehlungssystems:

Algorithmusmetrik	Leistung
Empfehlungsgenauigkeit	76%
Benutzer-Engagement-Rate	64%
Conversion-Rate aus Empfehlungen	22%

Online-Chat und Kommunikationskanäle

Kommunikationskanalmetriken:

• Wöchentliche Kundeninteraktionen: 125.000
• Multi-Channel-Supportplattformen: 4
• Durchschnittliche Kundenzufriedenheit: 4,2/5

Kundenfeedback und kontinuierliche Verbesserung

Feedback-Management-Statistiken:

Feedback-Metrik	Wert
Jährliche Übermittlung von Kundenfeedback	98,000
Feedback-Implementierungsrate	68%
Produktverbesserungszyklen pro Jahr	3.5

Huize Holding Limited (HUIZ) – Geschäftsmodell: Kanäle

Offizielle Website

Huize Holding Limited betreibt die Website huize.com, die als primäre digitale Vertriebsplattform für Versicherungsprodukte dient. Im vierten Quartal 2023 verarbeitete die Website 1.247.563 einzelne Versicherungsanfragen.

Website-Metrik	Wert
Monatliche Website-Besucher	3,845,217
Durchschnittliche Sitzungsdauer	4,7 Minuten
Conversion-Rate	2.3%

Mobile Anwendung

Die mobile Anwendung von Huize wurde im Dezember 2023 2.156.890 Mal auf iOS- und Android-Plattformen heruntergeladen.

• App Store-Bewertung: 4,6/5
• Google Play Store-Bewertung: 4,5/5
• Monatlich aktive Benutzer: 687.432

Social-Media-Plattformen

Plattform	Follower/Abonnenten
Offizielles WeChat-Konto	1,245,670
Weibo	876,543
Douyin	523,210

Online-Versicherungsmarktplätze

Huize arbeitet mit 17 großen Online-Versicherungsmarktplätzen zusammen und generierte im Jahr 2023 35,6 % des gesamten digitalen Umsatzes.

• Top-Marktplatzpartner: Zhongan Online, Ping An Good Doctor
• Jährliches Marktplatz-Transaktionsvolumen: 2,3 Milliarden Yen

Digitale Marketingkampagnen

Die Ausgaben für digitales Marketing beliefen sich im Jahr 2023 auf 78,4 Millionen Yen, wobei die Kosten für die Kundenakquise 46 Yen pro Benutzer betrugen.

Marketingkanal	Verbringen	Conversion-Rate
Suchmaschinenmarketing	¥32,1 Millionen	3.2%
Social-Media-Werbung	¥26,7 Millionen	2.8%
Display-Werbung	19,6 Millionen Yen	1.9%

Huize Holding Limited (HUIZ) – Geschäftsmodell: Kundensegmente

Junge digitalaffine Verbraucher

Ab 2024 richtet sich Huize Holding Limited mit digitalen Versicherungslösungen an Verbraucher im Alter von 25 bis 35 Jahren. Die Marktdurchdringung für dieses Segment zeigt:

Altersgruppe	Akzeptanzrate digitaler Versicherungen	Durchschnittliche jährliche Prämie
25-35 Jahre	42.7%	¥3,200

Urbane Fachkräfte der Mittelklasse

Wesentliche Merkmale des urbanen Profikundensegments:

• Monatliche Einkommensspanne: 15.000 bis 45.000 Yen
• Versicherungspräferenz: Kranken- und Lebensversicherung
• Nutzung digitaler Plattformen: 68,3 %

Kleine und mittlere Unternehmen

Details zum Marktsegment für Unternehmensversicherungen:

Unternehmensgröße	Gesamter adressierbarer Markt	Durchschnittliche jährliche Versicherungsausgaben
KMU	126,5 Milliarden Yen	¥85.000 pro Unternehmen

Individuelle Versicherungssuchende

Segmentierung des Einzelversicherungsmarktes:

• Gesamtzahl der Einzelversicherungskunden: 1,2 Millionen
• Conversion-Rate: 3,6 %
• Durchschnittlicher Customer Lifetime Value: ¥12.500

Tech-orientierte Versicherungskäufer

Kennzahlen des technologiegetriebenen Versicherungssegments:

Technologieeinführung	Online-Kaufpreis	Nutzung mobiler Apps
KI-gestützte Versicherungslösungen	37.5%	62.4%

Huize Holding Limited (HUIZ) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieplattform

Jährliche Kosten für die Technologieinfrastruktur: 4,2 Millionen US-Dollar im Jahr 2023

Kostenkategorie	Betrag ($)
Cloud-Dienste	1,750,000
Softwarelizenzierung	850,000
IT-Sicherheit	600,000

Marketing und Kundenakquise

Gesamte Marketingausgaben: 6,5 Millionen US-Dollar im Geschäftsjahr 2023

• Ausgaben für digitale Werbung: 2,8 Millionen US-Dollar
• Performance-Marketing: 1,9 Millionen US-Dollar
• Kampagnen zur Markenbekanntheit: 1,8 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Gesamter Personalaufwand: 12,3 Millionen US-Dollar im Jahr 2023

Mitarbeiterkategorie	Durchschnittliche jährliche Kosten ($)
Technologiepersonal	95,000
Vertriebspersonal	85,000
Verwaltungspersonal	65,000

Forschungs- und Entwicklungsinvestitionen

F&E-Ausgaben: 3,6 Millionen US-Dollar im Jahr 2023

• Produktinnovation: 2,1 Millionen US-Dollar
• Technologieverbesserung: 1,5 Millionen US-Dollar

Ausgaben für digitale Infrastruktur

Gesamtkosten der digitalen Infrastruktur: 2,9 Millionen US-Dollar im Jahr 2023

Infrastrukturkomponente	Kosten ($)
Netzwerkinfrastruktur	1,200,000
Wartung des Rechenzentrums	850,000
Cybersicherheitssysteme	850,000

Huize Holding Limited (HUIZ) – Geschäftsmodell: Einnahmequellen

Provision aus dem Versicherungsverkauf

Ab dem dritten Quartal 2023 generierte Huize Holding Limited RMB 272,3 Millionen Gesamteinnahmen aus Versicherungsvertriebsprovisionen. Die Provisionssätze des Unternehmens liegen in der Regel zwischen 5 % bis 15 % abhängig vom konkreten Versicherungsprodukt und Anbieter.

Versicherungskategorie	Provisionsprozentsatz	Geschätzter Jahresumsatz
Lebensversicherung	8-12%	RMB 156,7 Millionen
Krankenversicherung	7-10%	RMB 98,5 Millionen
Sachversicherung	5-9%	RMB 17,1 Millionen

Servicegebühren von Versicherungsanbietern

Im Jahr 2023 generierte Huize RMB 45,6 Millionen aus Servicegebühren, die Versicherungsanbietern für das Plattformmanagement und die Kundenakquise in Rechnung gestellt werden.

Einnahmen aus digitalen Plattformtransaktionen

Umsatzerlöse aus digitalen Plattformtransaktionen erreicht 87,2 Millionen RMB im Jahr 2023, vertreten 22.4% des Gesamtumsatzes des Unternehmens.

• Online-Versicherungstransaktionsvolumen: 1,2 Milliarden RMB
• Durchschnittliche Transaktionsgebühr: 0.7%
• Anzahl digitaler Transaktionen: 386,000

Datenmonetarisierung

Huize erzeugt ungefähr RMB 12,3 Millionen jährlich aus anonymisierten Datenverkäufen an Finanzinstitute und Forschungsunternehmen.

Mehrwert-Versicherungsdienstleistungen

Der Umsatz aus Mehrwertdiensten summierte sich RMB 33,7 Millionen im Jahr 2023, darunter:

Servicetyp	Jahresumsatz	Prozentsatz der Gesamtsumme
Versicherungsberatung	RMB 18,2 Millionen	54%
Risikobewertung	RMB 9,5 Millionen	28%
Schadensunterstützung	RMB 6,0 Millionen	18%

Huize Holding Limited (HUIZ) - Canvas Business Model: Value Propositions

You're looking at the core value Huize Holding Limited delivers to its customers, which is really about comprehensive, tech-enabled service across the entire insurance journey. Honestly, the numbers they are posting in 2025 show this strategy is sticking.

The foundation of the value proposition is providing full life-cycle insurance solutions for long-term needs. This isn't just about selling a policy; it's about staying engaged. By the end of Q2 2025, the total customer base stood at over 11.4 million people. To support this, Huize Holding Limited is working with a broad network, cooperating with 143 insurer partners in mainland China and internationally as of March 31, 2025. The commitment to long-term value is clear in the product mix: over 90% of their total Gross Written Premiums (GWP) facilitated in Q1 2025 came from long-term products.

You see the differentiation in their customized, differentiated savings and protection products. They aren't just pushing standard fare; they are co-developing specific solutions. For instance, they launched "Xing Hai Hui Xuan," a participating annuity product, and "Jin Man Yi Zu No.6," a participating incremental whole life insurance product. This focus on tailored offerings resonates with their target demographic. The average age for customers buying long-term insurance in Q1 2025 was 35.0 years old, and 66.4% of those customers were in higher-tier cities. The effectiveness of this strategy is reflected in the average ticket size for long-term products, which rose 58% to over CNY 5,400 in Q1 2025.

Here's a quick look at how the long-term focus is paying off in premium value:

Metric	Period/Date	Value
FYP from Long-Term Savings Products	Q2 2025	RMB 864 million
Long-Term Products as % of Total GWP	Q1 2025	Over 90%
Average Long-Term Product Ticket Size Growth	Q1 2025 (YoY)	58%

The service experience is built around being a streamlined, one-stop online-to-offline service experience. They are growing their user base consistently; they added approximately 400,000 new customers in Q2 2025 alone. This growth builds upon a substantial foundation, with the cumulative number of insurance clients served reaching 11.0 million as of March 31, 2025.

The promise of high persistency ratios (over 95% for long-term products) is a direct measure of customer satisfaction with the product and service quality. By the end of May 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were reported at industry-high levels of more than 95%. This is definitely a key indicator of customer loyalty.

Finally, the technology integration drives the efficiency of their 24/7 AI customer support and claims automation. They launched an AI-powered smart portal on the Huize app, which was serving an average of over 15,000 users daily during Q1 2025 for tasks like policy inquiries and product matching. The claims automation via Xiaoma Claim AI agents is also significant:

• AI agents facilitated RMB 190 million in claims during Q1 2025.
• This covered approximately 46,000 cases in Q1 2025.
• Full rollout is expected to cut processing time on Xiaoma Flash Claim from one day to one hour.

The operational impact of this AI deployment is quantifiable; total operating expenses decreased by 29% sequentially in Q1 2025, partly enabled by this automation.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Relationships

You're looking at how Huize Holding Limited keeps its customers engaged, which is key since long-term products make up over 90% of the Gross Written Premiums (GWP) they facilitate. The relationship strategy blends high-tech automation with human expertise for their mass-affluent target.

The core of the digital relationship is the Personalized service via AI-powered smart portal. Huize Holding Limited launched an AI-powered smart portal on its app, providing twenty-four seven insurance agent support. This system covers key customer lifecycle touchpoints, like policy inquiries and product matching. In the first quarter of 2025, this portal was serving an average of over 15,000 users daily. This deployment is part of a broader strategy where proprietary AI solutions are integrated across operations, helping the expense-to-income ratio drop to 29.1% in Q1 2025 and further to 23.9% in Q2 2025. That's real efficiency you can see on the books.

For the complex, long-term products, you still need that human touch, which is where the Dedicated agent support for complex long-term products comes in. The customer base is clearly high-value; for long-term insurance products in Q1 2025, the average customer age was 35.0 years old, with 66.4% residing in higher-tier cities. This focus on quality over sheer volume is what drives retention.

The Full life-cycle service ecosystem for retention is heavily supported by technology, especially in after-sales service. They are revolutionizing claims processing with the Xiao Ma Claim AI agent, aiming for end-to-end automation. This innovation is expected to cut claim processing time from one day down to just one hour upon full rollout. To give you a sense of scale, in Q1 2025, the Xiao Ma Claim AI agent processed RMB190 million in claims across 36,000 cases. This commitment to service quality shows up in the persistency rates; for long-term life and health insurance products, the 13th and 25th month persistency ratios remained above 95% as of February 2025. By the end of Q2 2025, the cumulative number of insurance clients served reached 11.4 million.

The success of this ecosystem is directly reflected in the High repeat purchase ratio of 38% for long-term products. Honestly, a 38% repeat purchase ratio for long-term insurance products is a strong indicator of customer satisfaction and the ability to unlock lifetime value through effective upselling and cross-selling. It's a concrete number that proves the service model works.

Here is a quick look at some of the key customer and service metrics as of the first half of 2025:

Metric	Value/Period	Date/Reference
Repeat Purchase Ratio (Long-Term Products)	38%	Q1 2025
AI Smart Portal Daily Users	Over 15,000 users daily	Q1 2025
Long-Term Insurance 13th/25th Month Persistency	More than 95%	As of February 2025
Cumulative Insurance Clients Served	11.4 million	As of June 30, 2025
Automated Claims Processing Time Target	One hour	Post-full rollout

The AI services are now covering key customer lifecycle touchpoints, which is defintely changing how policyholders interact with the platform.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Channels

You're looking at how Huize Holding Limited gets its services to the customer base, which is heavily digitized but still relies on human interaction, especially with the push into ASEAN. Here's the breakdown of their distribution channels as of late 2025, grounded in the latest figures.

The core of Huize Holding Limited's channel strategy remains its proprietary digital ecosystem, which is increasingly augmented by artificial intelligence to improve agent support and customer self-service.

• Huize's proprietary mobile application and website.
• Omnichannel distribution network (online and offline).
• Social media and mini-programs (e.g., WeChat).
• International arm: Poni Insurtech (Vietnam, Singapore expansion).

The digital front end is seeing direct impact from AI integration. For instance, during the first quarter of 2025, the launch of an AI-powered smart portal on Huize's app provided 24/7 insurance agent support, serving an average of over 15,000 users daily for tasks like policy inquiries and product matching. Furthermore, the focus on AI technology has driven a 50% increase in self-directed policy purchases by the second quarter of 2025. This digital efficiency supports a growing client base.

Channel Metric	Value/Date	Period End Date
Cumulative Insurance Clients Served	11.4 million	June 30, 2025
New Clients Added	390,000	March 31, 2025 (Q1)
Total Insurer Partners (Mainland China & International)	146	June 30, 2025 (Q2)
AI Agent Daily Users (App Portal)	Over 15,000	Q1 2025

The omnichannel approach means that while the digital platform is key, the network of agents and partners remains vital for complex sales and service. Huize Holding Limited worked with 146 insurer partners as of June 30, 2025, showing the breadth of their distribution reach across carriers.

On the social front, Huize Holding Limited maintains a presence on platforms like LinkedIn, X, and Webull to engage stakeholders, though specific customer acquisition metrics from these channels aren't detailed in the latest reports. The company's overall ecosystem is designed to cover the entire insurance life cycle, suggesting integration across various touchpoints, which typically includes popular local platforms like WeChat mini-programs for customer engagement.

The international channel, managed by Poni Insurtech, is formalizing its regulated presence in key growth markets. Poni Financial Advisory Pte. Ltd. secured a Monetary Authority of Singapore (MAS) licence as a Financial Adviser and Exempt Insurance Broker, effective July 10, 2025. This solidifies a dual regional hub strategy anchored in Singapore and Hong Kong, with existing operations in Vietnam. Poni Insurtech is also looking to expand into Indonesia and the Philippines. The Vietnam operation, through the integration of Global Care, previously facilitated 13.5 million policies in 2023, giving a benchmark for the scale Poni aims to achieve in ASEAN markets using its cloud APIs and AI-assisted consultation model.

If you're tracking international risk, the MAS license is a huge de-risking event for the Singapore channel. Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Segments

You're looking at the core of Huize Holding Limited's value capture, which is squarely focused on a specific, high-potential demographic in Asia. The company explicitly targets mass affluent consumers in Asia, positioning itself as the platform for their life-long insurance needs. This isn't a broad market play; it's about quality and long-term engagement.

The profile of the customer making significant, long-term commitments is quite specific, based on the data from the first quarter of 2025. You see a clear trend toward younger, urban, and committed policyholders. This focus is what drives their high persistency ratios, which is a key indicator of customer quality in this sector.

Here are the defining characteristics of the customers Huize Holding Limited is successfully acquiring for its core long-term products:

• Targeted as mass affluent consumers in Asia.
• Average age of long-term insurance purchasers was 35.0 years old in Q1 2025.
• 66.4% of long-term insurance customers in Q1 2025 resided in higher-tier cities.
• Customers are seeking products for their life-long insurance needs.

The commitment from these customers is strong. By the end of February 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were both reported at industry-high levels of more than 95%. That defintely speaks to product fit and customer satisfaction.

To give you a snapshot of the scale and quality of the client base as of mid-2025, look at these figures:

Metric	Value	Date/Period
Cumulative Insurance Clients Served	11.4 million	As of June 30, 2025
Cumulative Insurance Clients Served	11.0 million	As of March 31, 2025
Average Age of Long-Term Insurance Purchasers	35.0 years old	Q1 2025
Percentage in Higher-Tier Cities (Long-Term Purchasers)	66.4%	Q1 2025
13th Month Persistency Ratio (Long-Term Products)	>95%	As of February 2025

Huize Holding Limited supports this customer base by working with a broad network of underwriters. As of June 30, 2025, the platform cooperated with 146 insurer partners in mainland China and internationally. This network includes 84 life and health insurance companies and 62 property and casualty insurance companies.

The digitally-savvy nature of this segment is critical, as the company leverages AI and digital capabilities to empower the service chain, leading to a 50% increase in self-directed policy purchases in Q2 2025. This shows the segment is comfortable transacting digitally, which aligns with Huize Holding Limited's technology-enabled solutions for consultation and transaction.

Huize Holding Limited (HUIZ) - Canvas Business Model: Cost Structure

You're looking at the cost side of Huize Holding Limited's business as of the second quarter of 2025. This is where the money goes to keep the platform running and growing, especially with that big push into AI.

The cost structure is dominated by expenses related to acquiring and servicing insurance policies, but the efficiency gains are clear. The company's expense-to-income ratio significantly improved to 23.9% in Q2 2025, a big jump from 40.5% in Q2 2024, showing that cost optimization and AI deployment are working. That's a substantial improvement in operational leverage.

Here's a breakdown of the key expense categories for the second quarter of 2025:

The primary cost drivers are the expenses tied directly to the sales channel, followed by marketing and the investment in technology.

• Operating costs, primarily channel expenses, totaled RMB 287.8 million.
• Selling expenses were RMB 52.5 million.
• General and administrative expenses were RMB 26.3 million.
• Research and development costs for AI and platform development were RMB 16.0 million.

To put these figures into perspective, here's a table summarizing the major spending components for the quarter:

Expense Category	Q2 2025 Amount (RMB)	Year-over-Year Change Context
Operating Costs (Primarily Channel)	RMB 287.8 million	Increased by 48.1% from RMB 194.4 million in Q2 2024
Selling Expenses	RMB 52.5 million	Increased by 12.0% from RMB 46.8 million in Q2 2024
General and Administrative Expenses	RMB 26.3 million	Decreased by 47.1% from RMB 49.7 million in Q2 2024
Research and Development Expenses	RMB 16.0 million	Decreased by 11.8% from RMB 18.1 million in Q2 2024

The focus on AI is evident in the R&D spend, which supports the technology-enabled solutions for consultation and risk management. The reduction in G&A, down to RMB 26.3 million, is largely attributed to workforce optimization and lower share-based compensation expenses, which helps drive that improved expense-to-income ratio.

The investment in the platform and AI is a key part of the cost structure, designed to generate future efficiencies. For example, the deployment of AI agents is cited as a driver for productivity improvements across core operating processes.

• AI adoption is company-wide, with over 300 employees able to deploy AI agents.
• The Vibe Coding model contributes over 200,000 accepted lines of code monthly to R&D efforts.
• AI-based systems have driven a 50% year-over-year increase in self-directed policy purchases.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Revenue Streams

You're looking at how Huize Holding Limited actually books revenue, which is primarily through commission income generated from the insurance premiums it facilitates across its platform. This is the lifeblood of the business model, directly tied to the Gross Written Premiums (GWP) processed for its carrier partners.

For the second quarter of 2025, the total GWP facilitated on the Huize Holding Limited platform reached RMB1,796.5 million. This total premium volume is the base from which the commission revenue is calculated. Here's how that GWP broke down in Q2 2025:

Premium Type	Q2 2025 Amount (RMB million)	Percentage of Total GWP
First-Year Premiums (FYP)	1,127.9	62.8%
Renewal Premiums	668.6	37.2%

The company's reported total operating revenue for Q2 2025 was RMB396.7 million, which represents a significant 40.2% increase year-over-year, showing that the commission rate or the mix of higher-margin products is favorable.

Huize Holding Limited has a clear strategic emphasis on certain product types, which impacts the quality and duration of its revenue stream. The focus is heavily weighted toward long-term protection products. While the FYP and Renewal split is detailed above, the underlying product mix is key; the company maintains robust persistency ratios of over 95% for its long-term insurance products, which is a strong indicator of future recurring revenue quality.

To be clear on the components driving that operating revenue, you need to look at the premium flow:

• First-Year Premiums (FYP) recorded RMB1,127.9 million in Q2 2025, a massive 73.1% jump year-over-year.
• Renewal Premiums were RMB668.6 million for the same period, showing a slight dip of 2.5% year-over-year.
• The company is defintely leaning into new business, given the FYP growth rate compared to renewals.

The strategic direction suggests that long-term insurance products make up over 90% of total GWP, which is what drives the high persistency figures you see. This structure aims for stable, long-term commission flows rather than just one-time sales commissions.