Huize Holding Limited (Huiz): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage d'assurance numérique en évolution rapide, Huize Holding Limited (Huiz) apparaît comme une force transformatrice, révolutionnant la façon dont les consommateurs découvrent, comparent et achètent des produits d'assurance via sa plate-forme en ligne innovante. En mélangeant de manière transparente une technologie de pointe avec des solutions d'assurance complètes, Huiz a creusé un créneau unique sur le marché chinois, offrant aux jeunes professionnels et aux entreprises avertis de la technologie une expérience d'assurance pratique, transparente et personnalisée qui transcende les modèles de distribution traditionnels.

Huize Holding Limited (Huiz) - Modèle d'entreprise: partenariats clés

Coopération avec les compagnies d'assurance chinois et les institutions financières

Huize Holding Limited maintient des partenariats stratégiques avec plusieurs compagnies d'assurance et institutions financières en Chine.

Type de partenaire	Nombre de partenariats	Zone de couverture
Compagnies d'assurance-vie	37	Chine nationale
Compagnies d'assurance immobilière	22	Provinces majeures
Institutions financières	15	Plates-formes de financement numérique

Partenariats avec les fournisseurs de services technologiques

Huize exploite les partenariats technologiques pour améliorer les capacités de distribution d'assurance numérique.

• Fournisseurs de cloud computing: 5 partenariats stratégiques
• Sociétés de technologie de l'intelligence artificielle: 3 collaborations
• Provideurs de solutions de cybersécurité: 4 partenariats

Collaboration avec les plateformes de marketing numérique

Plate-forme	Base d'utilisateurs	Focus de partenariat
Wechat	1,2 milliard d'utilisateurs actifs mensuels	Distribution des produits d'assurance
Alipay	1,3 milliard d'utilisateurs actifs mensuels	Ventes d'assurance numérique
Tencent	1,1 milliard d'utilisateurs actifs mensuels	Marketing et acquisition de clients

Alliances stratégiques avec des agences d'assurance tierces

Huize développe un réseau complet de partenariats d'agence d'assurance tiers.

• Total des agences tierces: 250 000
• Couverture géographique: 31 provinces en Chine
• Revenu annuel de la Commission: 127,5 millions de dollars

Huize Holding Limited (Huiz) - Modèle d'entreprise: Activités clés

Distribution des produits d'assurance en ligne

En 2023, Huize Holding Limited a distribué environ 238 produits d'assurance sur plusieurs canaux numériques. La société a traité 1 247 000 transactions d'assurance en ligne avec un volume de transaction total de 4,2 milliards de RMB.

Canal de distribution	Nombre de produits	Volume de transaction (RMB)
Plates-formes numériques	238	4,200,000,000
Applications mobiles	172	2,800,000,000

Comparaison et recommandation d'assurance numérique

La plate-forme de comparaison numérique de Huize a analysé 672 000 produits d'assurance en 2023, offrant des recommandations personnalisées à 3,6 millions d'utilisateurs actifs.

• Produits d'assurance totaux analysés: 672 000
• Utilisateurs actifs: 3 600 000
• Taux de précision de la recommandation: 87,4%

Développement et maintenance de la plate-forme technologique

La société a investi 127,5 millions de RMB dans l'infrastructure technologique et le développement de plateformes en 2023.

Zone d'investissement technologique	Montant d'investissement (RMB)
Infrastructure de plate-forme	68,000,000
IA et apprentissage automatique	42,500,000
Cybersécurité	17,000,000

Service client et assistance

Huize a maintenu une équipe de support client de 423 professionnels, gérant 1 156 000 interactions client en 2023 avec un Taux de satisfaction du client à 94,6%.

Analyse des données et études de marché

La société a effectué une étude de marché complète couvrant 42 segments de marché d'assurance, générant 1,8 million de points de données en 2023.

• Segments de marché analysés: 42
• Points de données totaux générés: 1 800 000
• Investissement en recherche: 22,3 millions de RMB

Huize Holding Limited (Huiz) - Modèle d'entreprise: Ressources clés

Plateforme d'assurance numérique avancée

Depuis 2023, Huize Holding Limited exploite une plate-forme d'assurance numérique complète avec les principales spécifications technologiques suivantes:

Métrique de la plate-forme	Données quantitatives
Total des utilisateurs de la plate-forme	8,3 millions d'utilisateurs enregistrés
Volume de transaction annuel	RMB 13,8 milliards
Time de disponibilité de la plate-forme	99.98%
Téléchargements d'applications mobiles	3,2 millions

Grande base de données de produits d'assurance

La base de données de produits d'assurance de Huize comprend:

• Plus de 500 produits d'assurance de 80+ assureurs
• Catégories de produits couvrant la vie, la santé, les biens et l'assurance accident
• Outils de tarification et de comparaison des produits en temps réel

Infrastructure technologique

Composant d'infrastructure	Spécification
Infrastructure de cloud computing	Déploiement hybride AWS et Alibaba
Centres de données	3 centres de données primaires en Chine
Investissement annuel d'infrastructure informatique	RMB 42,5 millions

Ressources humaines

Depuis le quatrième trimestre 2023, la composition de la main-d'œuvre de Huize:

• Total des employés: 1 245
• Professionnels de la technologie: 52% de la main-d'œuvre
• Âge moyen des employés: 32 ans
• Employés titulaires de diplômes avancés: 68%

Données et analyses clients

Métrique d'analyse des données	Valeur quantitative
Points de données du client total	Plus de 23 millions de profils de clients uniques
Modèles d'apprentissage automatique	17 modèles prédictifs actifs
Capacité de traitement des données	1,2 pétaoctets par mois

Huize Holding Limited (Huiz) - Modèle d'entreprise: propositions de valeur

Comparaison et achat d'assurance en ligne pratique

Huize Holding Limited propose une plate-forme numérique avec 3 726 000 utilisateurs enregistrés au troisième trimestre 2023. La plate-forme en ligne traite environ 1,2 million de transactions d'assurance par an.

Métrique de la plate-forme	Données quantitatives
Utilisateurs enregistrés	3,726,000
Transactions annuelles	1,200,000
Temps de transaction moyen	7,2 minutes

Large gamme d'offres de produits d'assurance

Huize fournit des produits d'assurance dans plusieurs catégories:

• Assurance maladie: 42 options de produits différentes
• Assurance-vie: 35 variations de produits
• Couverture des maladies graves: 18 plans spécialisés
• Assurance des accidents: 22 forfaits distincts

Prix ​​compétitifs et informations transparentes

Comparaison des prix	Taux du marché moyen	Huize Rate
Prime d'assurance maladie	¥3,200	¥2,850
Prime d'assurance-vie	¥5,500	¥4,950

Recommandations d'assurance personnalisées

En utilisant des algorithmes dirigés par l'IA, Huize génère des recommandations d'assurance personnalisées avec un taux de satisfaction du client de 78%. La plate-forme analyse 24 facteurs de risque individuels pour créer des suggestions d'assurance sur mesure.

Plate-forme numérique conviviale

• Taux de téléchargement des applications mobiles: 2,1 millions de téléchargements
• Accessibilité à la plate-forme: disponible sur iOS et Android
• Temps de réponse du support client: 12 minutes moyennes
• Note de plate-forme mobile: 4.6 / 5 dans les magasins d'applications

Huize Holding Limited (Huiz) - Modèle d'entreprise: relations avec les clients

Plate-forme numérique en libre-service

Huize Holding Limited exploite une plate-forme numérique avec les mesures clés suivantes:

Métrique de la plate-forme	Valeur
Total des utilisateurs enregistrés	4,2 millions
Utilisateurs actifs mensuels	1,8 million
Volume de transaction de plate-forme numérique	1,43 milliard de dollars (2023)

Systèmes de support client automatisé

L'infrastructure de support client comprend:

• Taux de réponse du chatbot alimenté par AI: 87%
• Temps de réponse moyen: 2,4 minutes
• Taux de résolution des billets du support client: 93%

Algorithmes de recommandation personnalisés

Performance du système de recommandation:

Métrique algorithme	Performance
Précision de recommandation	76%
Taux d'engagement des utilisateurs	64%
Taux de conversion à partir des recommandations	22%

Canaux de chat et de communication en ligne

Métriques du canal de communication:

• Interactions hebdomadaires du client: 125 000
• Plates-formes de support multicanaux: 4
• Score moyen de satisfaction du client: 4,2 / 5

Commentaires des clients et amélioration continue

Statistiques de gestion des commentaires:

Métrique de rétroaction	Valeur
Soumissions de commentaires des clients annuels	98,000
Taux de mise en œuvre des commentaires	68%
Cycles d'amélioration des produits par an	3.5

Huize Holding Limited (Huiz) - Modèle d'entreprise: canaux

Site officiel

Huize Holding Limited exploite le site Web Huize.com, qui sert de plateforme de vente numérique principale pour les produits d'assurance. Au quatrième trimestre 2023, le site Web a traité 1 247 563 demandes d'assurance uniques.

Métrique du site Web	Valeur
Visiteurs mensuels du site Web	3,845,217
Durée moyenne de la session	4,7 minutes
Taux de conversion	2.3%

Application mobile

L'application mobile de Huize a été téléchargée 2 156 890 fois sur les plates-formes iOS et Android en décembre 2023.

• Évaluation de l'App Store: 4.6 / 5
• Note Google Play Store: 4.5 / 5
• Utilisateurs actifs mensuels: 687 432

Plateformes de médias sociaux

Plate-forme	Adeptes / abonnés
Compte officiel de WeChat	1,245,670
Weibo	876,543
Douyin	523,210

Marchés d'assurance en ligne

Huize collabore avec 17 principaux marchés d'assurance en ligne, générant 35,6% du total des ventes numériques en 2023.

• Top Marketplace Partners: Zhongan en ligne, ping un bon médecin
• Volume annuel des transactions sur le marché: 2,3 milliards de ¥

Campagnes de marketing numérique

Les dépenses de marketing numérique pour 2023 ont atteint 78,4 millions de yens, avec un coût d'acquisition du client de 46 ¥ par utilisateur.

Canal de marketing	Dépenser	Taux de conversion
Marketing des moteurs de recherche	32,1 millions de ¥	3.2%
Publicité sur les réseaux sociaux	26,7 millions de ¥	2.8%
Afficher la publicité	19,6 millions de ¥	1.9%

Huize Holding Limited (Huiz) - Modèle d'entreprise: segments de clientèle

Jeunes consommateurs avertis du numérique

En 2024, Huize détient des cibles limitées des consommateurs âgés de 25 à 35 ans avec des solutions d'assurance numérique. La pénétration du marché pour ce segment montre:

Groupe d'âge	Taux d'adoption d'assurance numérique	Prime annuelle moyenne
25-35 ans	42.7%	¥3,200

Professionnels urbains de la classe moyenne

Caractéristiques clés du segment de clientèle professionnel urbain:

• Gamme de revenu mensuelle: 15 000 ¥ - 45 000 ¥
• Préférence de couverture d'assurance: assurance santé et vie
• Utilisation de la plate-forme numérique: 68,3%

Petites et moyennes entreprises

Détails du segment du marché de l'assurance d'entreprise:

Taille de l'entreprise	Marché total adressable	Dépenses d'assurance annuelles moyennes
PME	126,5 milliards de ¥	85 000 ¥ par entreprise

Demandeurs d'assurance individuels

Segmentation du marché de l'assurance individuelle:

• Total des clients d'assurance individuels: 1,2 million
• Taux de conversion: 3,6%
• Valeur à vie moyenne du client: 12 500 ¥

Acheteurs d'assurance axés sur la technologie

Métriques du segment des assurances axées sur la technologie:

Adoption de la technologie	Taux d'achat en ligne	Utilisation des applications mobiles
Solutions d'assurance alimentées par l'IA	37.5%	62.4%

Huize Holding Limited (Huiz) - Modèle d'entreprise: Structure des coûts

Maintenance de la plate-forme technologique

Coûts d'infrastructure technologique annuelle: 4,2 millions de dollars en 2023

Catégorie de coûts	Montant ($)
Services cloud	1,750,000
Licence de logiciel	850,000
Sécurité informatique	600,000

Marketing et acquisition de clients

Total des dépenses de marketing: 6,5 millions de dollars au cours de l'exercice 2023

• Dépenses publicitaires numériques: 2,8 millions de dollars
• Marketing de performance: 1,9 million de dollars
• Campagnes de sensibilisation de la marque: 1,8 million de dollars

Salaires et avantages sociaux des employés

Total des dépenses du personnel: 12,3 millions de dollars en 2023

Catégorie des employés	Coût annuel moyen ($)
Personnel technologique	95,000
Personnel de vente	85,000
Personnel administratif	65,000

Investissements de recherche et développement

Dépenses de R&D: 3,6 millions de dollars en 2023

• Innovation de produit: 2,1 millions de dollars
• Amélioration de la technologie: 1,5 million de dollars

Dépenses d'infrastructure numérique

Coûts totaux d'infrastructure numérique: 2,9 millions de dollars en 2023

Composant d'infrastructure	Coût ($)
Infrastructure réseau	1,200,000
Maintenance du centre de données	850,000
Systèmes de cybersécurité	850,000

Huize Holding Limited (Huiz) - Modèle d'entreprise: Strots de revenus

Commission des ventes d'assurance

Au troisième trimestre 2023, Huize Holding Limited généré RMB 272,3 millions dans les revenus totaux des commissions de vente d'assurance. Les taux de commission de l'entreprise varient généralement entre 5% à 15% Selon le produit et le fournisseur d'assurance spécifiques.

Catégorie d'assurance	Pourcentage de commission	Revenus annuels estimés
Assurance-vie	8-12%	RMB 156,7 millions
Assurance maladie	7-10%	RMB 98,5 millions
Assurance immobilière	5-9%	RMB 17,1 millions

Frais de service des assureurs

En 2023, Huize a généré RMB 45,6 millions des frais de service facturés aux assureurs pour la gestion des plateformes et l'acquisition des clients.

Revenus de transaction de plate-forme numérique

Les revenus de transaction de plate-forme numérique atteignent RMB 87,2 millions en 2023, représentant 22.4% du total des revenus de l'entreprise.

• Volume de transaction d'assurance en ligne: RMB 1,2 milliard
• Frais de transaction moyens: 0.7%
• Nombre de transactions numériques: 386,000

Monétisation des données

Huize génère approximativement RMB 12,3 millions annuellement des ventes de données anonymisées aux institutions financières et aux sociétés de recherche.

Services d'assurance à valeur ajoutée

Les revenus des services à valeur ajoutée ont totalisé RMB 33,7 millions en 2023, y compris:

Type de service	Revenus annuels	Pourcentage du total
Consultation d'assurance	RMB 18,2 millions	54%
L'évaluation des risques	RMB 9,5 millions	28%
Poutenir les réclamations	RMB 6,0 millions	18%

Huize Holding Limited (HUIZ) - Canvas Business Model: Value Propositions

You're looking at the core value Huize Holding Limited delivers to its customers, which is really about comprehensive, tech-enabled service across the entire insurance journey. Honestly, the numbers they are posting in 2025 show this strategy is sticking.

The foundation of the value proposition is providing full life-cycle insurance solutions for long-term needs. This isn't just about selling a policy; it's about staying engaged. By the end of Q2 2025, the total customer base stood at over 11.4 million people. To support this, Huize Holding Limited is working with a broad network, cooperating with 143 insurer partners in mainland China and internationally as of March 31, 2025. The commitment to long-term value is clear in the product mix: over 90% of their total Gross Written Premiums (GWP) facilitated in Q1 2025 came from long-term products.

You see the differentiation in their customized, differentiated savings and protection products. They aren't just pushing standard fare; they are co-developing specific solutions. For instance, they launched "Xing Hai Hui Xuan," a participating annuity product, and "Jin Man Yi Zu No.6," a participating incremental whole life insurance product. This focus on tailored offerings resonates with their target demographic. The average age for customers buying long-term insurance in Q1 2025 was 35.0 years old, and 66.4% of those customers were in higher-tier cities. The effectiveness of this strategy is reflected in the average ticket size for long-term products, which rose 58% to over CNY 5,400 in Q1 2025.

Here's a quick look at how the long-term focus is paying off in premium value:

Metric	Period/Date	Value
FYP from Long-Term Savings Products	Q2 2025	RMB 864 million
Long-Term Products as % of Total GWP	Q1 2025	Over 90%
Average Long-Term Product Ticket Size Growth	Q1 2025 (YoY)	58%

The service experience is built around being a streamlined, one-stop online-to-offline service experience. They are growing their user base consistently; they added approximately 400,000 new customers in Q2 2025 alone. This growth builds upon a substantial foundation, with the cumulative number of insurance clients served reaching 11.0 million as of March 31, 2025.

The promise of high persistency ratios (over 95% for long-term products) is a direct measure of customer satisfaction with the product and service quality. By the end of May 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were reported at industry-high levels of more than 95%. This is definitely a key indicator of customer loyalty.

Finally, the technology integration drives the efficiency of their 24/7 AI customer support and claims automation. They launched an AI-powered smart portal on the Huize app, which was serving an average of over 15,000 users daily during Q1 2025 for tasks like policy inquiries and product matching. The claims automation via Xiaoma Claim AI agents is also significant:

• AI agents facilitated RMB 190 million in claims during Q1 2025.
• This covered approximately 46,000 cases in Q1 2025.
• Full rollout is expected to cut processing time on Xiaoma Flash Claim from one day to one hour.

The operational impact of this AI deployment is quantifiable; total operating expenses decreased by 29% sequentially in Q1 2025, partly enabled by this automation.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Relationships

You're looking at how Huize Holding Limited keeps its customers engaged, which is key since long-term products make up over 90% of the Gross Written Premiums (GWP) they facilitate. The relationship strategy blends high-tech automation with human expertise for their mass-affluent target.

The core of the digital relationship is the Personalized service via AI-powered smart portal. Huize Holding Limited launched an AI-powered smart portal on its app, providing twenty-four seven insurance agent support. This system covers key customer lifecycle touchpoints, like policy inquiries and product matching. In the first quarter of 2025, this portal was serving an average of over 15,000 users daily. This deployment is part of a broader strategy where proprietary AI solutions are integrated across operations, helping the expense-to-income ratio drop to 29.1% in Q1 2025 and further to 23.9% in Q2 2025. That's real efficiency you can see on the books.

For the complex, long-term products, you still need that human touch, which is where the Dedicated agent support for complex long-term products comes in. The customer base is clearly high-value; for long-term insurance products in Q1 2025, the average customer age was 35.0 years old, with 66.4% residing in higher-tier cities. This focus on quality over sheer volume is what drives retention.

The Full life-cycle service ecosystem for retention is heavily supported by technology, especially in after-sales service. They are revolutionizing claims processing with the Xiao Ma Claim AI agent, aiming for end-to-end automation. This innovation is expected to cut claim processing time from one day down to just one hour upon full rollout. To give you a sense of scale, in Q1 2025, the Xiao Ma Claim AI agent processed RMB190 million in claims across 36,000 cases. This commitment to service quality shows up in the persistency rates; for long-term life and health insurance products, the 13th and 25th month persistency ratios remained above 95% as of February 2025. By the end of Q2 2025, the cumulative number of insurance clients served reached 11.4 million.

The success of this ecosystem is directly reflected in the High repeat purchase ratio of 38% for long-term products. Honestly, a 38% repeat purchase ratio for long-term insurance products is a strong indicator of customer satisfaction and the ability to unlock lifetime value through effective upselling and cross-selling. It's a concrete number that proves the service model works.

Here is a quick look at some of the key customer and service metrics as of the first half of 2025:

Metric	Value/Period	Date/Reference
Repeat Purchase Ratio (Long-Term Products)	38%	Q1 2025
AI Smart Portal Daily Users	Over 15,000 users daily	Q1 2025
Long-Term Insurance 13th/25th Month Persistency	More than 95%	As of February 2025
Cumulative Insurance Clients Served	11.4 million	As of June 30, 2025
Automated Claims Processing Time Target	One hour	Post-full rollout

The AI services are now covering key customer lifecycle touchpoints, which is defintely changing how policyholders interact with the platform.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Channels

You're looking at how Huize Holding Limited gets its services to the customer base, which is heavily digitized but still relies on human interaction, especially with the push into ASEAN. Here's the breakdown of their distribution channels as of late 2025, grounded in the latest figures.

The core of Huize Holding Limited's channel strategy remains its proprietary digital ecosystem, which is increasingly augmented by artificial intelligence to improve agent support and customer self-service.

• Huize's proprietary mobile application and website.
• Omnichannel distribution network (online and offline).
• Social media and mini-programs (e.g., WeChat).
• International arm: Poni Insurtech (Vietnam, Singapore expansion).

The digital front end is seeing direct impact from AI integration. For instance, during the first quarter of 2025, the launch of an AI-powered smart portal on Huize's app provided 24/7 insurance agent support, serving an average of over 15,000 users daily for tasks like policy inquiries and product matching. Furthermore, the focus on AI technology has driven a 50% increase in self-directed policy purchases by the second quarter of 2025. This digital efficiency supports a growing client base.

Channel Metric	Value/Date	Period End Date
Cumulative Insurance Clients Served	11.4 million	June 30, 2025
New Clients Added	390,000	March 31, 2025 (Q1)
Total Insurer Partners (Mainland China & International)	146	June 30, 2025 (Q2)
AI Agent Daily Users (App Portal)	Over 15,000	Q1 2025

The omnichannel approach means that while the digital platform is key, the network of agents and partners remains vital for complex sales and service. Huize Holding Limited worked with 146 insurer partners as of June 30, 2025, showing the breadth of their distribution reach across carriers.

On the social front, Huize Holding Limited maintains a presence on platforms like LinkedIn, X, and Webull to engage stakeholders, though specific customer acquisition metrics from these channels aren't detailed in the latest reports. The company's overall ecosystem is designed to cover the entire insurance life cycle, suggesting integration across various touchpoints, which typically includes popular local platforms like WeChat mini-programs for customer engagement.

The international channel, managed by Poni Insurtech, is formalizing its regulated presence in key growth markets. Poni Financial Advisory Pte. Ltd. secured a Monetary Authority of Singapore (MAS) licence as a Financial Adviser and Exempt Insurance Broker, effective July 10, 2025. This solidifies a dual regional hub strategy anchored in Singapore and Hong Kong, with existing operations in Vietnam. Poni Insurtech is also looking to expand into Indonesia and the Philippines. The Vietnam operation, through the integration of Global Care, previously facilitated 13.5 million policies in 2023, giving a benchmark for the scale Poni aims to achieve in ASEAN markets using its cloud APIs and AI-assisted consultation model.

If you're tracking international risk, the MAS license is a huge de-risking event for the Singapore channel. Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Segments

You're looking at the core of Huize Holding Limited's value capture, which is squarely focused on a specific, high-potential demographic in Asia. The company explicitly targets mass affluent consumers in Asia, positioning itself as the platform for their life-long insurance needs. This isn't a broad market play; it's about quality and long-term engagement.

The profile of the customer making significant, long-term commitments is quite specific, based on the data from the first quarter of 2025. You see a clear trend toward younger, urban, and committed policyholders. This focus is what drives their high persistency ratios, which is a key indicator of customer quality in this sector.

Here are the defining characteristics of the customers Huize Holding Limited is successfully acquiring for its core long-term products:

• Targeted as mass affluent consumers in Asia.
• Average age of long-term insurance purchasers was 35.0 years old in Q1 2025.
• 66.4% of long-term insurance customers in Q1 2025 resided in higher-tier cities.
• Customers are seeking products for their life-long insurance needs.

The commitment from these customers is strong. By the end of February 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were both reported at industry-high levels of more than 95%. That defintely speaks to product fit and customer satisfaction.

To give you a snapshot of the scale and quality of the client base as of mid-2025, look at these figures:

Metric	Value	Date/Period
Cumulative Insurance Clients Served	11.4 million	As of June 30, 2025
Cumulative Insurance Clients Served	11.0 million	As of March 31, 2025
Average Age of Long-Term Insurance Purchasers	35.0 years old	Q1 2025
Percentage in Higher-Tier Cities (Long-Term Purchasers)	66.4%	Q1 2025
13th Month Persistency Ratio (Long-Term Products)	>95%	As of February 2025

Huize Holding Limited supports this customer base by working with a broad network of underwriters. As of June 30, 2025, the platform cooperated with 146 insurer partners in mainland China and internationally. This network includes 84 life and health insurance companies and 62 property and casualty insurance companies.

The digitally-savvy nature of this segment is critical, as the company leverages AI and digital capabilities to empower the service chain, leading to a 50% increase in self-directed policy purchases in Q2 2025. This shows the segment is comfortable transacting digitally, which aligns with Huize Holding Limited's technology-enabled solutions for consultation and transaction.

Huize Holding Limited (HUIZ) - Canvas Business Model: Cost Structure

You're looking at the cost side of Huize Holding Limited's business as of the second quarter of 2025. This is where the money goes to keep the platform running and growing, especially with that big push into AI.

The cost structure is dominated by expenses related to acquiring and servicing insurance policies, but the efficiency gains are clear. The company's expense-to-income ratio significantly improved to 23.9% in Q2 2025, a big jump from 40.5% in Q2 2024, showing that cost optimization and AI deployment are working. That's a substantial improvement in operational leverage.

Here's a breakdown of the key expense categories for the second quarter of 2025:

The primary cost drivers are the expenses tied directly to the sales channel, followed by marketing and the investment in technology.

• Operating costs, primarily channel expenses, totaled RMB 287.8 million.
• Selling expenses were RMB 52.5 million.
• General and administrative expenses were RMB 26.3 million.
• Research and development costs for AI and platform development were RMB 16.0 million.

To put these figures into perspective, here's a table summarizing the major spending components for the quarter:

Expense Category	Q2 2025 Amount (RMB)	Year-over-Year Change Context
Operating Costs (Primarily Channel)	RMB 287.8 million	Increased by 48.1% from RMB 194.4 million in Q2 2024
Selling Expenses	RMB 52.5 million	Increased by 12.0% from RMB 46.8 million in Q2 2024
General and Administrative Expenses	RMB 26.3 million	Decreased by 47.1% from RMB 49.7 million in Q2 2024
Research and Development Expenses	RMB 16.0 million	Decreased by 11.8% from RMB 18.1 million in Q2 2024

The focus on AI is evident in the R&D spend, which supports the technology-enabled solutions for consultation and risk management. The reduction in G&A, down to RMB 26.3 million, is largely attributed to workforce optimization and lower share-based compensation expenses, which helps drive that improved expense-to-income ratio.

The investment in the platform and AI is a key part of the cost structure, designed to generate future efficiencies. For example, the deployment of AI agents is cited as a driver for productivity improvements across core operating processes.

• AI adoption is company-wide, with over 300 employees able to deploy AI agents.
• The Vibe Coding model contributes over 200,000 accepted lines of code monthly to R&D efforts.
• AI-based systems have driven a 50% year-over-year increase in self-directed policy purchases.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Revenue Streams

You're looking at how Huize Holding Limited actually books revenue, which is primarily through commission income generated from the insurance premiums it facilitates across its platform. This is the lifeblood of the business model, directly tied to the Gross Written Premiums (GWP) processed for its carrier partners.

For the second quarter of 2025, the total GWP facilitated on the Huize Holding Limited platform reached RMB1,796.5 million. This total premium volume is the base from which the commission revenue is calculated. Here's how that GWP broke down in Q2 2025:

Premium Type	Q2 2025 Amount (RMB million)	Percentage of Total GWP
First-Year Premiums (FYP)	1,127.9	62.8%
Renewal Premiums	668.6	37.2%

The company's reported total operating revenue for Q2 2025 was RMB396.7 million, which represents a significant 40.2% increase year-over-year, showing that the commission rate or the mix of higher-margin products is favorable.

Huize Holding Limited has a clear strategic emphasis on certain product types, which impacts the quality and duration of its revenue stream. The focus is heavily weighted toward long-term protection products. While the FYP and Renewal split is detailed above, the underlying product mix is key; the company maintains robust persistency ratios of over 95% for its long-term insurance products, which is a strong indicator of future recurring revenue quality.

To be clear on the components driving that operating revenue, you need to look at the premium flow:

• First-Year Premiums (FYP) recorded RMB1,127.9 million in Q2 2025, a massive 73.1% jump year-over-year.
• Renewal Premiums were RMB668.6 million for the same period, showing a slight dip of 2.5% year-over-year.
• The company is defintely leaning into new business, given the FYP growth rate compared to renewals.

The strategic direction suggests that long-term insurance products make up over 90% of total GWP, which is what drives the high persistency figures you see. This structure aims for stable, long-term commission flows rather than just one-time sales commissions.