Huize Holding Limited (HUIZ): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário de seguro digital em rápida evolução, a Huize Holding Limited (HUIZ) surge como uma força transformadora, revolucionando a maneira como os consumidores descobrem, comparam e compram produtos de seguro por meio de sua inovadora plataforma on -line. Ao misturar perfeitamente a tecnologia de ponta com soluções abrangentes de seguros, a Huiz criou um nicho único no mercado chinês, oferecendo a jovens profissionais e empresas com experiência em tecnologia uma experiência de seguro conveniente, transparente e personalizada que transcende modelos de distribuição tradicionais.

Huize Holding Limited (Huiz) - Modelo de Negócios: Parcerias -Chave

Cooperação com companhias de seguros chinesas e instituições financeiras

A Huize Holding Limited mantém parcerias estratégicas com várias companhias de seguros e instituições financeiras na China.

Tipo de parceiro	Número de parcerias	Área de cobertura
Companhias de seguros de vida	37	China em todo o país
Companhias de seguro de propriedade	22	Principais províncias
Instituições financeiras	15	Plataformas financeiras digitais

Parcerias com provedores de serviços de tecnologia

Huize aproveita as parcerias tecnológicas para aprimorar os recursos de distribuição de seguros digitais.

• Provedores de computação em nuvem: 5 parcerias estratégicas
• Empresas de tecnologia de inteligência artificial: 3 colaborações
• Provedores de solução de segurança cibernética: 4 parcerias

Colaboração com plataformas de marketing digital

Plataforma	Base de usuários	Foco em parceria
WeChat	1,2 bilhão de usuários ativos mensais	Distribuição de produtos de seguro
Alipay	1,3 bilhão de usuários ativos mensais	Vendas de seguros digitais
Tencent	1,1 bilhão de usuários ativos mensais	Marketing e aquisição de clientes

Alianças estratégicas com agências de seguros de terceiros

A Huize desenvolve uma rede abrangente de parcerias da agência de seguros de terceiros.

• Total de agências de terceiros: 250.000
• Cobertura geográfica: 31 Províncias na China
• Receita anual da Comissão: US $ 127,5 milhões

Huize Holding Limited (Huiz) - Modelo de Negócios: Atividades -chave

Distribuição de produtos de seguro online

Em 2023, a Huize Holding Limited distribuiu aproximadamente 238 produtos de seguro em vários canais digitais. A empresa processou 1.247.000 transações de seguro on -line com um volume total de transações de 4,2 bilhões de RMB.

Canal de distribuição	Número de produtos	Volume da transação (RMB)
Plataformas digitais	238	4,200,000,000
Aplicativos móveis	172	2,800,000,000

Comparação e recomendação de seguro digital

A plataforma de comparação digital da Huize analisou 672.000 produtos de seguro em 2023, oferecendo recomendações personalizadas a 3,6 milhões de usuários ativos.

• Total de seguros Produtos analisados: 672.000
• Usuários ativos: 3.600.000
• Taxa de precisão da recomendação: 87,4%

Desenvolvimento e manutenção da plataforma de tecnologia

A empresa investiu 127,5 milhões de RMB em infraestrutura de tecnologia e desenvolvimento de plataformas durante 2023.

Área de investimento em tecnologia	Valor do investimento (RMB)
Infraestrutura da plataforma	68,000,000
AI e aprendizado de máquina	42,500,000
Segurança cibernética	17,000,000

Atendimento ao cliente e suporte

Huize manteve uma equipe de suporte ao cliente de 423 profissionais, lidando com 1.156.000 interações com o cliente em 2023 com um 94,6% da taxa de satisfação do cliente.

Análise de dados e pesquisa de mercado

A empresa conduziu pesquisas de mercado abrangentes, cobrindo 42 segmentos de mercado de seguros, gerando 1,8 milhão de pontos de dados em 2023.

• Segmentos de mercado analisados: 42
• Pontos de dados totais gerados: 1.800.000
• Investimento de pesquisa: 22,3 milhões de RMB

Huize Holding Limited (Huiz) - Modelo de Negócios: Recursos -Principais

Plataforma de seguro digital avançado

A partir de 2023, a Huize Holding Limited opera uma plataforma de seguro digital abrangente com as seguintes especificações tecnológicas principais:

Métrica da plataforma	Dados quantitativos
Usuários totais da plataforma	8,3 milhões de usuários registrados
Volume anual de transações	RMB 13,8 bilhões
Tempo de atividade da plataforma	99.98%
Downloads de aplicativos móveis	3,2 milhões

Banco de dados de produtos de seguro grande

O banco de dados de produtos de seguro de Huize compreende:

• Mais de 500 produtos de seguro de mais de 80 provedores de seguros
• Categorias de produtos que abrangem vida, saúde, propriedade e seguro de acidentes
• Ferramentas de preços e comparação de produtos em tempo real

Infraestrutura tecnológica

Componente de infraestrutura	Especificação
Infraestrutura de computação em nuvem	AWS e Alibaba Cloud Hybrid Delanting
Data centers	3 data centers principais na China
Investimento anual de infraestrutura de TI	RMB 42,5 milhões

Recursos Humanos

A partir do quarto trimestre 2023, a composição da força de trabalho de Huize:

• Total de funcionários: 1.245
• Profissionais de tecnologia: 52% da força de trabalho
• Idade média dos funcionários: 32 anos
• Funcionários com diplomas avançados: 68%

Dados e análises do cliente

Métrica de análise de dados	Valor quantitativo
Total de pontos de dados do cliente	Mais de 23 milhões de perfis de clientes exclusivos
Modelos de aprendizado de máquina	17 modelos preditivos ativos
Capacidade de processamento de dados	1,2 petabytes por mês

Huize Holding Limited (Huiz) - Modelo de Negócios: Proposições de Valor

Comparação de seguro on -line conveniente e compras

A Huize Holding Limited oferece uma plataforma digital com 3.726.000 usuários registrados a partir do terceiro trimestre de 2023. A plataforma on -line processa aproximadamente 1,2 milhão de transações de seguro anualmente.

Métrica da plataforma	Dados quantitativos
Usuários registrados	3,726,000
Transações anuais	1,200,000
Tempo médio de transação	7,2 minutos

Ampla gama de ofertas de produtos de seguros

A Huize fornece produtos de seguro em várias categorias:

• Seguro de Saúde: 42 opções de produto diferentes
• Seguro de vida: 35 variações do produto
• Cobertura de doença crítica: 18 planos especializados
• Seguro de acidentes: 22 pacotes distintos

Preços competitivos e informações transparentes

Comparação de preços	Taxa média de mercado	Taxa Huize
Prêmio do seguro de saúde	¥3,200	¥2,850
Prêmio do seguro de vida	¥5,500	¥4,950

Recomendações de seguros personalizadas

Utilizando algoritmos orientados a IA, o Huize gera recomendações de seguros personalizadas com uma taxa de satisfação de 78% do cliente. A plataforma analisa 24 fatores de risco individuais para criar sugestões de seguros personalizadas.

Plataforma digital amigável

• Taxa de download de aplicativos móveis: 2,1 milhões de downloads
• Acessibilidade da plataforma: disponível no iOS e Android
• Tempo de resposta de suporte ao cliente: 12 minutos de média
• Classificação da plataforma móvel: 4.6/5 em lojas de aplicativos

Huize Holding Limited (Huiz) - Modelo de Negócios: Relacionamentos do Cliente

Plataforma digital de autoatendimento

A Huize Holding Limited opera uma plataforma digital com as seguintes métricas principais:

Métrica da plataforma	Valor
Total de usuários registrados	4,2 milhões
Usuários ativos mensais	1,8 milhão
Volume de transação da plataforma digital	US $ 1,43 bilhão (2023)

Sistemas automatizados de suporte ao cliente

A infraestrutura de suporte ao cliente inclui:

• Taxa de resposta a chatbot de IA: 87%
• Tempo médio de resposta: 2,4 minutos
• Taxa de resolução do ingresso de suporte ao cliente: 93%

Algoritmos de recomendação personalizados

Desempenho do sistema de recomendação:

Métrica de algoritmo	Desempenho
Precisão da recomendação	76%
Taxa de envolvimento do usuário	64%
Taxa de conversão de recomendações	22%

Canais de bate -papo e comunicação online

Métricas de canal de comunicação:

• Interações semanais do cliente: 125.000
• Plataformas de suporte multicanal: 4
• Pontuação média de satisfação do cliente: 4,2/5

Feedback do cliente e melhoria contínua

Estatísticas de gerenciamento de feedback:

Métrica de feedback	Valor
Envios anuais de feedback do cliente	98,000
Taxa de implementação de feedback	68%
Ciclos de melhoria do produto por ano	3.5

Huize Holding Limited (Huiz) - Modelo de Negócios: Canais

Site oficial

A Huize Holding Limited opera o site huize.com, que serve como uma plataforma de vendas digitais primárias para produtos de seguro. A partir do quarto trimestre de 2023, o site processou 1.247.563 consultas de seguro exclusivas.

Métrica do site	Valor
Visitantes mensais do site	3,845,217
Duração média da sessão	4,7 minutos
Taxa de conversão	2.3%

Aplicativo móvel

O aplicativo móvel de Huize foi baixado 2.156.890 vezes em plataformas iOS e Android em dezembro de 2023.

• App Store Classificação: 4.6/5
• Classificação da loja do Google Play: 4.5/5
• Usuários ativos mensais: 687.432

Plataformas de mídia social

Plataforma	Seguidores/assinantes
Conta oficial do WeChat	1,245,670
Weibo	876,543
Douyin	523,210

Mercados de seguros on -line

A Huize colabora com 17 principais mercados de seguros on -line, gerando 35,6% do total de vendas digitais em 2023.

• Principais parceiros do mercado: Zhongan online, ping um bom médico
• Volume anual de transações do mercado: ¥ 2,3 bilhões

Campanhas de marketing digital

As despesas de marketing digital para 2023 atingiram ¥ 78,4 milhões, com um custo de aquisição de clientes de ¥ 46 por usuário.

Canal de marketing	Gastar	Taxa de conversão
Marketing de mecanismo de pesquisa	¥ 32,1 milhões	3.2%
Publicidade nas mídias sociais	¥ 26,7 milhões	2.8%
Exibir publicidade	¥ 19,6 milhões	1.9%

Huize Holding Limited (Huiz) - Modelo de Negócios: Segmentos de Clientes

Jovens consumidores digitais

A partir de 2024, a Huize detinha alvos limitados, consumidores de 25 a 35 anos com soluções de seguro digital. A penetração de mercado para este segmento mostra:

Faixa etária	Taxa de adoção de seguro digital	Prêmio médio anual
25-35 anos	42.7%	¥3,200

Profissionais urbanos de classe média

Principais características do segmento de clientes profissionais urbanos:

• Faixa de renda mensal: ¥ 15.000 - ¥ 45.000
• Cobertura de seguro Preferência: Seguro de Saúde e Vida
• Uso da plataforma digital: 68,3%

Pequenas e médias empresas

Detalhes do segmento de mercado de seguros corporativos:

Tamanho da empresa	Mercado endereçável total	Gasto médio de seguro anual
PMES	¥ 126,5 bilhões	¥ 85.000 por empresa

Buscadores de seguros individuais

Segmentação de mercado de seguros individuais:

• Total de seguros individuais clientes: 1,2 milhão
• Taxa de conversão: 3,6%
• Valor da vida média do cliente: ¥ 12.500

Compradores de seguros orientados para a tecnologia

Métricas de segmento de seguros orientadas por tecnologia:

Adoção de tecnologia	Taxa de compra on -line	Uso do aplicativo móvel
Soluções de seguro movidas a IA	37.5%	62.4%

Huize Holding Limited (Huiz) - Modelo de Negócios: Estrutura de Custo

Manutenção da plataforma de tecnologia

Custos anuais de infraestrutura de tecnologia: US $ 4,2 milhões em 2023

Categoria de custo	Valor ($)
Serviços em nuvem	1,750,000
Licenciamento de software	850,000
Segurança de TI	600,000

Marketing e aquisição de clientes

Despesas totais de marketing: US $ 6,5 milhões no ano fiscal de 2023

• Gastes de publicidade digital: US $ 2,8 milhões
• Marketing de desempenho: US $ 1,9 milhão
• Campanhas de conscientização da marca: US $ 1,8 milhão

Salários e benefícios dos funcionários

Total de despesas de pessoal: US $ 12,3 milhões em 2023

Categoria de funcionários	Custo médio anual ($)
Equipe de tecnologia	95,000
Pessoal de vendas	85,000
Equipe administrativo	65,000

Investimentos de pesquisa e desenvolvimento

Despesas de P&D: US $ 3,6 milhões em 2023

• Inovação do produto: US $ 2,1 milhões
• Aprimoramento da tecnologia: US $ 1,5 milhão

Despesas de infraestrutura digital

Custos totais de infraestrutura digital: US $ 2,9 milhões em 2023

Componente de infraestrutura	Custo ($)
Infraestrutura de rede	1,200,000
Manutenção do data center	850,000
Sistemas de segurança cibernética	850,000

Huize Holding Limited (Huiz) - Modelo de Negócios: Fluxos de Receita

Comissão de vendas de seguros

A partir do terceiro trimestre de 2023, Huize Holding Limited gerado RMB 272,3 milhões na receita total das comissões de vendas de seguros. As taxas de comissão da empresa normalmente variam entre 5% a 15% Dependendo do produto e provedor de seguros específicos.

Categoria de seguro	Porcentagem de comissão	Receita anual estimada
Seguro de vida	8-12%	RMB 156,7 milhões
Seguro de saúde	7-10%	RMB 98,5 milhões
Seguro de propriedade	5-9%	RMB 17,1 milhões

Taxas de serviço de provedores de seguros

Em 2023, Huize gerado RMB 45,6 milhões De taxas de serviço cobradas a provedores de seguros para gerenciamento de plataformas e aquisição de clientes.

Receitas de transação da plataforma digital

As receitas de transação da plataforma digital alcançaram RMB 87,2 milhões em 2023, representando 22.4% das receitas totais da empresa.

• Volume de transação de seguro on -line: RMB 1,2 bilhão
• Taxa de transação média: 0.7%
• Número de transações digitais: 386,000

Monetização de dados

Huize gera aproximadamente RMB 12,3 milhões Anualmente, desde vendas de dados anonimizados até instituições financeiras e empresas de pesquisa.

Serviços de seguro de valor agregado

A receita dos serviços de valor agregado totalizou RMB 33,7 milhões em 2023, incluindo:

Tipo de serviço	Receita anual	Porcentagem de total
Consulta de seguro	RMB 18,2 milhões	54%
Avaliação de risco	RMB 9,5 milhões	28%
Apoio de reivindicações	RMB 6,0 milhões	18%

Huize Holding Limited (HUIZ) - Canvas Business Model: Value Propositions

You're looking at the core value Huize Holding Limited delivers to its customers, which is really about comprehensive, tech-enabled service across the entire insurance journey. Honestly, the numbers they are posting in 2025 show this strategy is sticking.

The foundation of the value proposition is providing full life-cycle insurance solutions for long-term needs. This isn't just about selling a policy; it's about staying engaged. By the end of Q2 2025, the total customer base stood at over 11.4 million people. To support this, Huize Holding Limited is working with a broad network, cooperating with 143 insurer partners in mainland China and internationally as of March 31, 2025. The commitment to long-term value is clear in the product mix: over 90% of their total Gross Written Premiums (GWP) facilitated in Q1 2025 came from long-term products.

You see the differentiation in their customized, differentiated savings and protection products. They aren't just pushing standard fare; they are co-developing specific solutions. For instance, they launched "Xing Hai Hui Xuan," a participating annuity product, and "Jin Man Yi Zu No.6," a participating incremental whole life insurance product. This focus on tailored offerings resonates with their target demographic. The average age for customers buying long-term insurance in Q1 2025 was 35.0 years old, and 66.4% of those customers were in higher-tier cities. The effectiveness of this strategy is reflected in the average ticket size for long-term products, which rose 58% to over CNY 5,400 in Q1 2025.

Here's a quick look at how the long-term focus is paying off in premium value:

Metric	Period/Date	Value
FYP from Long-Term Savings Products	Q2 2025	RMB 864 million
Long-Term Products as % of Total GWP	Q1 2025	Over 90%
Average Long-Term Product Ticket Size Growth	Q1 2025 (YoY)	58%

The service experience is built around being a streamlined, one-stop online-to-offline service experience. They are growing their user base consistently; they added approximately 400,000 new customers in Q2 2025 alone. This growth builds upon a substantial foundation, with the cumulative number of insurance clients served reaching 11.0 million as of March 31, 2025.

The promise of high persistency ratios (over 95% for long-term products) is a direct measure of customer satisfaction with the product and service quality. By the end of May 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were reported at industry-high levels of more than 95%. This is definitely a key indicator of customer loyalty.

Finally, the technology integration drives the efficiency of their 24/7 AI customer support and claims automation. They launched an AI-powered smart portal on the Huize app, which was serving an average of over 15,000 users daily during Q1 2025 for tasks like policy inquiries and product matching. The claims automation via Xiaoma Claim AI agents is also significant:

• AI agents facilitated RMB 190 million in claims during Q1 2025.
• This covered approximately 46,000 cases in Q1 2025.
• Full rollout is expected to cut processing time on Xiaoma Flash Claim from one day to one hour.

The operational impact of this AI deployment is quantifiable; total operating expenses decreased by 29% sequentially in Q1 2025, partly enabled by this automation.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Relationships

You're looking at how Huize Holding Limited keeps its customers engaged, which is key since long-term products make up over 90% of the Gross Written Premiums (GWP) they facilitate. The relationship strategy blends high-tech automation with human expertise for their mass-affluent target.

The core of the digital relationship is the Personalized service via AI-powered smart portal. Huize Holding Limited launched an AI-powered smart portal on its app, providing twenty-four seven insurance agent support. This system covers key customer lifecycle touchpoints, like policy inquiries and product matching. In the first quarter of 2025, this portal was serving an average of over 15,000 users daily. This deployment is part of a broader strategy where proprietary AI solutions are integrated across operations, helping the expense-to-income ratio drop to 29.1% in Q1 2025 and further to 23.9% in Q2 2025. That's real efficiency you can see on the books.

For the complex, long-term products, you still need that human touch, which is where the Dedicated agent support for complex long-term products comes in. The customer base is clearly high-value; for long-term insurance products in Q1 2025, the average customer age was 35.0 years old, with 66.4% residing in higher-tier cities. This focus on quality over sheer volume is what drives retention.

The Full life-cycle service ecosystem for retention is heavily supported by technology, especially in after-sales service. They are revolutionizing claims processing with the Xiao Ma Claim AI agent, aiming for end-to-end automation. This innovation is expected to cut claim processing time from one day down to just one hour upon full rollout. To give you a sense of scale, in Q1 2025, the Xiao Ma Claim AI agent processed RMB190 million in claims across 36,000 cases. This commitment to service quality shows up in the persistency rates; for long-term life and health insurance products, the 13th and 25th month persistency ratios remained above 95% as of February 2025. By the end of Q2 2025, the cumulative number of insurance clients served reached 11.4 million.

The success of this ecosystem is directly reflected in the High repeat purchase ratio of 38% for long-term products. Honestly, a 38% repeat purchase ratio for long-term insurance products is a strong indicator of customer satisfaction and the ability to unlock lifetime value through effective upselling and cross-selling. It's a concrete number that proves the service model works.

Here is a quick look at some of the key customer and service metrics as of the first half of 2025:

Metric	Value/Period	Date/Reference
Repeat Purchase Ratio (Long-Term Products)	38%	Q1 2025
AI Smart Portal Daily Users	Over 15,000 users daily	Q1 2025
Long-Term Insurance 13th/25th Month Persistency	More than 95%	As of February 2025
Cumulative Insurance Clients Served	11.4 million	As of June 30, 2025
Automated Claims Processing Time Target	One hour	Post-full rollout

The AI services are now covering key customer lifecycle touchpoints, which is defintely changing how policyholders interact with the platform.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Channels

You're looking at how Huize Holding Limited gets its services to the customer base, which is heavily digitized but still relies on human interaction, especially with the push into ASEAN. Here's the breakdown of their distribution channels as of late 2025, grounded in the latest figures.

The core of Huize Holding Limited's channel strategy remains its proprietary digital ecosystem, which is increasingly augmented by artificial intelligence to improve agent support and customer self-service.

• Huize's proprietary mobile application and website.
• Omnichannel distribution network (online and offline).
• Social media and mini-programs (e.g., WeChat).
• International arm: Poni Insurtech (Vietnam, Singapore expansion).

The digital front end is seeing direct impact from AI integration. For instance, during the first quarter of 2025, the launch of an AI-powered smart portal on Huize's app provided 24/7 insurance agent support, serving an average of over 15,000 users daily for tasks like policy inquiries and product matching. Furthermore, the focus on AI technology has driven a 50% increase in self-directed policy purchases by the second quarter of 2025. This digital efficiency supports a growing client base.

Channel Metric	Value/Date	Period End Date
Cumulative Insurance Clients Served	11.4 million	June 30, 2025
New Clients Added	390,000	March 31, 2025 (Q1)
Total Insurer Partners (Mainland China & International)	146	June 30, 2025 (Q2)
AI Agent Daily Users (App Portal)	Over 15,000	Q1 2025

The omnichannel approach means that while the digital platform is key, the network of agents and partners remains vital for complex sales and service. Huize Holding Limited worked with 146 insurer partners as of June 30, 2025, showing the breadth of their distribution reach across carriers.

On the social front, Huize Holding Limited maintains a presence on platforms like LinkedIn, X, and Webull to engage stakeholders, though specific customer acquisition metrics from these channels aren't detailed in the latest reports. The company's overall ecosystem is designed to cover the entire insurance life cycle, suggesting integration across various touchpoints, which typically includes popular local platforms like WeChat mini-programs for customer engagement.

The international channel, managed by Poni Insurtech, is formalizing its regulated presence in key growth markets. Poni Financial Advisory Pte. Ltd. secured a Monetary Authority of Singapore (MAS) licence as a Financial Adviser and Exempt Insurance Broker, effective July 10, 2025. This solidifies a dual regional hub strategy anchored in Singapore and Hong Kong, with existing operations in Vietnam. Poni Insurtech is also looking to expand into Indonesia and the Philippines. The Vietnam operation, through the integration of Global Care, previously facilitated 13.5 million policies in 2023, giving a benchmark for the scale Poni aims to achieve in ASEAN markets using its cloud APIs and AI-assisted consultation model.

If you're tracking international risk, the MAS license is a huge de-risking event for the Singapore channel. Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Customer Segments

You're looking at the core of Huize Holding Limited's value capture, which is squarely focused on a specific, high-potential demographic in Asia. The company explicitly targets mass affluent consumers in Asia, positioning itself as the platform for their life-long insurance needs. This isn't a broad market play; it's about quality and long-term engagement.

The profile of the customer making significant, long-term commitments is quite specific, based on the data from the first quarter of 2025. You see a clear trend toward younger, urban, and committed policyholders. This focus is what drives their high persistency ratios, which is a key indicator of customer quality in this sector.

Here are the defining characteristics of the customers Huize Holding Limited is successfully acquiring for its core long-term products:

• Targeted as mass affluent consumers in Asia.
• Average age of long-term insurance purchasers was 35.0 years old in Q1 2025.
• 66.4% of long-term insurance customers in Q1 2025 resided in higher-tier cities.
• Customers are seeking products for their life-long insurance needs.

The commitment from these customers is strong. By the end of February 2025, the 13th and 25th month persistency ratios for their long-term life and health insurance products were both reported at industry-high levels of more than 95%. That defintely speaks to product fit and customer satisfaction.

To give you a snapshot of the scale and quality of the client base as of mid-2025, look at these figures:

Metric	Value	Date/Period
Cumulative Insurance Clients Served	11.4 million	As of June 30, 2025
Cumulative Insurance Clients Served	11.0 million	As of March 31, 2025
Average Age of Long-Term Insurance Purchasers	35.0 years old	Q1 2025
Percentage in Higher-Tier Cities (Long-Term Purchasers)	66.4%	Q1 2025
13th Month Persistency Ratio (Long-Term Products)	>95%	As of February 2025

Huize Holding Limited supports this customer base by working with a broad network of underwriters. As of June 30, 2025, the platform cooperated with 146 insurer partners in mainland China and internationally. This network includes 84 life and health insurance companies and 62 property and casualty insurance companies.

The digitally-savvy nature of this segment is critical, as the company leverages AI and digital capabilities to empower the service chain, leading to a 50% increase in self-directed policy purchases in Q2 2025. This shows the segment is comfortable transacting digitally, which aligns with Huize Holding Limited's technology-enabled solutions for consultation and transaction.

Huize Holding Limited (HUIZ) - Canvas Business Model: Cost Structure

You're looking at the cost side of Huize Holding Limited's business as of the second quarter of 2025. This is where the money goes to keep the platform running and growing, especially with that big push into AI.

The cost structure is dominated by expenses related to acquiring and servicing insurance policies, but the efficiency gains are clear. The company's expense-to-income ratio significantly improved to 23.9% in Q2 2025, a big jump from 40.5% in Q2 2024, showing that cost optimization and AI deployment are working. That's a substantial improvement in operational leverage.

Here's a breakdown of the key expense categories for the second quarter of 2025:

The primary cost drivers are the expenses tied directly to the sales channel, followed by marketing and the investment in technology.

• Operating costs, primarily channel expenses, totaled RMB 287.8 million.
• Selling expenses were RMB 52.5 million.
• General and administrative expenses were RMB 26.3 million.
• Research and development costs for AI and platform development were RMB 16.0 million.

To put these figures into perspective, here's a table summarizing the major spending components for the quarter:

Expense Category	Q2 2025 Amount (RMB)	Year-over-Year Change Context
Operating Costs (Primarily Channel)	RMB 287.8 million	Increased by 48.1% from RMB 194.4 million in Q2 2024
Selling Expenses	RMB 52.5 million	Increased by 12.0% from RMB 46.8 million in Q2 2024
General and Administrative Expenses	RMB 26.3 million	Decreased by 47.1% from RMB 49.7 million in Q2 2024
Research and Development Expenses	RMB 16.0 million	Decreased by 11.8% from RMB 18.1 million in Q2 2024

The focus on AI is evident in the R&D spend, which supports the technology-enabled solutions for consultation and risk management. The reduction in G&A, down to RMB 26.3 million, is largely attributed to workforce optimization and lower share-based compensation expenses, which helps drive that improved expense-to-income ratio.

The investment in the platform and AI is a key part of the cost structure, designed to generate future efficiencies. For example, the deployment of AI agents is cited as a driver for productivity improvements across core operating processes.

• AI adoption is company-wide, with over 300 employees able to deploy AI agents.
• The Vibe Coding model contributes over 200,000 accepted lines of code monthly to R&D efforts.
• AI-based systems have driven a 50% year-over-year increase in self-directed policy purchases.

Finance: draft 13-week cash view by Friday.

Huize Holding Limited (HUIZ) - Canvas Business Model: Revenue Streams

You're looking at how Huize Holding Limited actually books revenue, which is primarily through commission income generated from the insurance premiums it facilitates across its platform. This is the lifeblood of the business model, directly tied to the Gross Written Premiums (GWP) processed for its carrier partners.

For the second quarter of 2025, the total GWP facilitated on the Huize Holding Limited platform reached RMB1,796.5 million. This total premium volume is the base from which the commission revenue is calculated. Here's how that GWP broke down in Q2 2025:

Premium Type	Q2 2025 Amount (RMB million)	Percentage of Total GWP
First-Year Premiums (FYP)	1,127.9	62.8%
Renewal Premiums	668.6	37.2%

The company's reported total operating revenue for Q2 2025 was RMB396.7 million, which represents a significant 40.2% increase year-over-year, showing that the commission rate or the mix of higher-margin products is favorable.

Huize Holding Limited has a clear strategic emphasis on certain product types, which impacts the quality and duration of its revenue stream. The focus is heavily weighted toward long-term protection products. While the FYP and Renewal split is detailed above, the underlying product mix is key; the company maintains robust persistency ratios of over 95% for its long-term insurance products, which is a strong indicator of future recurring revenue quality.

To be clear on the components driving that operating revenue, you need to look at the premium flow:

• First-Year Premiums (FYP) recorded RMB1,127.9 million in Q2 2025, a massive 73.1% jump year-over-year.
• Renewal Premiums were RMB668.6 million for the same period, showing a slight dip of 2.5% year-over-year.
• The company is defintely leaning into new business, given the FYP growth rate compared to renewals.

The strategic direction suggests that long-term insurance products make up over 90% of total GWP, which is what drives the high persistency figures you see. This structure aims for stable, long-term commission flows rather than just one-time sales commissions.