CarParts.com, Inc. (PRTS): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo de rápido evolución de la venta minorista de autopartes en línea, Carparts.com, Inc. (PRTS) ha revolucionado cómo los propietarios de vehículos y los profesionales de reparación obtienen componentes críticos, transformando un mercado tradicionalmente fragmentado en un mercado digital sin problemas. Al aprovechar la tecnología de comercio electrónico de vanguardia, las asociaciones estratégicas y un enfoque centrado en el cliente, la compañía ha creado un modelo de negocio sofisticado que ofrece conveniencia incomparable, precios competitivos y un amplio inventario de poskards y partes OEM a entusiastas de diy, independientes, independientes talleres de reparación y consumidores conscientes del presupuesto por igual.

Carparts.com, Inc. (PRTS) - Modelo de negocios: asociaciones clave

Fabricantes y proveedores de auto piezas

Carparts.com mantiene asociaciones estratégicas con más de 300 fabricantes y proveedores de piezas automotrices a nivel mundial. Las asociaciones clave incluyen:

Fabricante	Categorías de productos	Duración de la asociación
Productos Dorman	Piezas de repuesto	Más de 10 años
Industrias APA	Piezas de rendimiento	7 años
Corporación LKQ	Componentes del mercado de accesorios	5 años

Mercados en línea

Carparts.com aprovecha las asociaciones con las principales plataformas en línea para expandir el alcance del mercado:

• Amazon Marketplace: 45% del canal de ventas de terceros
• eBay Motors: 22% de la distribución adicional de ventas
• Walmart en línea: 12% de canal de ventas complementarios

Proveedores de envío y logística

Las asociaciones de logística crítica incluyen:

Socio de logística	Volumen de envío anual	Cobertura
Unión Postal Universal	1,2 millones de paquetes/año	A escala nacional
Fedex	850,000 paquetes/año	Continental EE. UU.
USPS	400,000 paquetes/año	Áreas rurales/remotas

Talleres de reparación automotriz y centros de servicio

La red de asociación incluye:

• 3.500 talleres de reparación independientes
• 250 redes de centro de servicios de franquicia
• Acuerdos de precios al por mayor especializados

Socios de plataforma de marketing y tecnología digital

Tecnología y colaboraciones de marketing digital:

Pareja	Tipo de servicio	Inversión anual
Ads de Google	Publicidad digital	$ 2.4 millones
Salesforce	Plataforma CRM	$ 1.1 millones
Adobe	Análisis de marketing	$750,000

Carparts.com, Inc. (PRTS) - Modelo de negocio: actividades clave

Gestión de la plataforma de comercio electrónico

Carparts.com opera un mercado en línea con las siguientes métricas de plataforma:

Métrica de plataforma	Valor
Visitantes del sitio web anual	12.4 millones
Usuarios activos mensuales	1.2 millones
Volumen de transacción de plataforma	$ 326.7 millones (2023)

Abastecimiento de inventario de autopartes en línea

La estrategia de gestión de inventario incluye:

• SKU total disponible: 1.2 millones
• Red de proveedores: más de 500 fabricantes de piezas automotrices
• Tasa de facturación de inventario: 4.3 veces al año

Marketing digital y adquisición de clientes

Métrico de marketing	Valor
Gasto de marketing digital	$ 42.3 millones (2023)
Costo de adquisición de clientes	$ 24.50 por cliente
Canales de comercialización	SEO, PPC, Redes sociales, correo electrónico

Desarrollo de aplicaciones de sitio web y móvil

La infraestructura tecnológica incluye:

• Descargas de aplicaciones móviles: 780,000
• Tiempo de actividad del sitio web: 99.97%
• Inversión tecnológica anual: $ 8.6 millones

Cumplimiento de pedidos y atención al cliente

Métrico de cumplimiento	Valor
Tiempo de procesamiento de pedido promedio	1.2 días
Canales de atención al cliente	Teléfono, correo electrónico, chat en vivo
Tasa de satisfacción del cliente	88%

Carparts.com, Inc. (PRTS) - Modelo de negocio: recursos clave

Infraestructura avanzada de tecnología de comercio electrónico

A partir del cuarto trimestre de 2023, CarParts.com opera una plataforma digital sofisticada con las siguientes especificaciones técnicas:

Componente de infraestructura	Especificación
Tráfico del sitio web	38.7 millones de visitantes únicos anualmente
Tiempo de actividad de la plataforma	99.98% de confiabilidad
Plataforma de comercio electrónico	Infraestructura de AWS basada en la nube

Extenso inventario de autopartes en línea

Métricas de inventario para 2023:

• SKU total: 1.2 millones de piezas automotrices
• Valor de inventario: $ 87.3 millones
• Ubicaciones de almacenamiento: 7 centros de distribución en todo Estados Unidos

Fuertes capacidades de marketing digital

Canal de marketing	Métrico de rendimiento
Presupuesto de publicidad digital	$ 22.4 millones en 2023
Seguidores de redes sociales	487,000 en todas las plataformas
Lista de marketing por correo electrónico	2.3 millones de suscriptores

Red de logística y distribución robusta

Indicadores de rendimiento logístico:

• Volumen de envío diario: 5,200 paquetes
• Tiempo de entrega promedio: 3.2 días hábiles
• Socios de envío: 12 transportistas nacionales y regionales

Tecnología especializada y equipos de servicio al cliente

Composición del equipo	Personal
Total de empleados	642 a partir de diciembre de 2023
Personal de tecnología	187 empleados
Representantes de servicio al cliente	215 empleados

Carparts.com, Inc. (PRTS) - Modelo de negocio: propuestas de valor

Amplia selección de Automarket y OEM Auto Parts

A partir del cuarto trimestre de 2023, Carpararts.com ofrece aproximadamente 1,2 millones de piezas automotrices únicas en 360 marcas automotrices. El inventario de la compañía abarca:

Categoría	Número de piezas
Piezas del mercado de accesorios	850,000
Partes OEM	350,000

Fijación de precios competitivos

La estrategia de precios incluye:

• Descuento promedio de 30-40% en comparación con los minoristas tradicionales de autopartes
• Garantía de coincidencia de precios para piezas idénticas

Experiencia de compra en línea conveniente

Métricas de plataforma digital a partir de 2024:

Canal digital	Métrico de rendimiento
Tráfico del sitio web	8.2 millones de visitantes mensuales
Descargas de aplicaciones móviles	1.5 millones de usuarios activos

Envío rápido y confiable

Estadísticas de rendimiento de envío:

• Tiempo de entrega promedio: 2-3 días hábiles
• Envío gratis en pedidos superiores a $ 50
• 95.7% de tasa de entrega a tiempo

Sitio web y plataforma móvil fácil de usar

Métricas de usabilidad de la plataforma:

Característica de la plataforma	Métrica de experiencia del usuario
Calificación de facilidad de uso del sitio web	4.6/5 estrellas
Satisfacción del usuario de la aplicación móvil	4.4/5 estrellas

Carparts.com, Inc. (PRTS) - Modelo de negocios: relaciones con los clientes

Plataforma en línea de autoservicio

Carparts.com ofrece una plataforma en línea integral con las siguientes características clave:

Métrica de plataforma	Datos estadísticos
Visitantes del sitio web (anual)	22.4 millones de visitantes únicos
Catálogo de productos en línea	Más de 1.2 millones de piezas y accesorios automotrices
Tasa de finalización del pedido en línea	Tasa de conversión del 87.3%

Atención al cliente receptiva

Los canales de atención al cliente incluyen:

• Soporte de chat en vivo
• Soporte por correo electrónico
• Soporte telefónico
• Servicio al cliente de las redes sociales

Métrico de soporte	Datos de rendimiento
Tiempo de respuesta promedio	Menos de 24 minutos
Calificación de satisfacción del cliente	4.6/5 estrellas

Sistema de revisiones de productos y calificaciones

Métrico de revisión	Datos estadísticos
Revisiones totales de productos	Más de 128,000 revisiones de clientes
Calificación promedio de productos	4.3/5 estrellas

Recomendaciones personalizadas

RECOMENDACIÓN DE CARACTERÍSTICAS DEL MOTOR:

• Algoritmos de aprendizaje automático
• Sugerencias de piezas específicas del vehículo
• Seguimiento de compras históricas

Métrico de personalización	Datos de rendimiento
Precisión de recomendación	76.5% Tasa de relevancia
Ventas adicionales de recomendaciones	Aumento de los ingresos del 18,2%

Programa de lealtad y recompensas

Métrica del programa de fidelización	Datos estadísticos
Miembros de lealtad registrados	340,000 miembros activos
Gasto promedio de miembros	$ 487 por año
Repita la tasa de compra	62.7%

Carparts.com, Inc. (PRTS) - Modelo de negocios: canales

Sitio web de comercio electrónico de la empresa

Carparts.com opera su canal de ventas principal a través del sitio web de Carpararts.com, generando $ 428.7 millones en ventas netas para el año fiscal 2022.

Métricas de tráfico del sitio web	Estadísticas anuales
Visitantes mensuales únicos	3.2 millones
Duración de la sesión promedio	4.5 minutos
Tasa de conversión	2.8%

Aplicación móvil

Aplicación móvil lanzada para mejorar la experiencia de compra digital.

• Descargas de aplicaciones: 750,000
• Tráfico móvil: 62% del tráfico total del sitio web
• Ventas móviles: $ 187.3 millones en 2022

Mercados de terceros en línea

Los canales de ventas incluyen plataformas de Amazon, eBay y Walmart.

Mercado	Venta anual
Amazonas	$ 65.4 millones
eBay	$ 42.7 millones
Walmart	$ 23.9 millones

Campañas de marketing digital

Gasto de marketing para canales digitales en 2022.

• Presupuesto total de marketing digital: $ 34.6 millones
• Gasto de los anuncios de Google: $ 15.2 millones
• Publicidad en las redes sociales: $ 8.7 millones

Correo electrónico y marketing en redes sociales

Métricas de compromiso de marketing para canales de comunicación digital.

Canal	Suscriptores/seguidores	Tasa de compromiso
Lista de correo electrónico	2.1 millones	22.5%
Facebook	340,000	3.7%
Instagram	180,000	4.2%

Carparts.com, Inc. (PRTS) - Modelo de negocios: segmentos de clientes

Entusiastas de la auto de bricolaje

A partir del cuarto trimestre de 2023, Carparts.com atiende a aproximadamente 1,2 millones de clientes activos de entusiastas de la autos de bricolaje. Gasto anual promedio por cliente: $ 345.

Rango de edad	Porcentaje	Compra promedio de piezas anuales
18-34	42%	$389
35-54	38%	$412
55+	20%	$276

Talleres de reparación de automóviles independientes

Total B2B Base de clientes: 87,500 talleres de reparación independientes. Ingresos anuales de este segmento: $ 124.6 millones en 2023.

• Orden promedio de piezas mensuales: $ 3,750
• Tasa de cliente repetida: 76%
• Distribución geográfica: 68% urbano, 32% suburbano/rural

Propietarios de vehículos que buscan piezas de repuesto

Base de clientes: 2.4 millones de usuarios registrados. El segmento de piezas de repuesto generó $ 276.3 millones en 2023.

Tipo de vehículo	Cuota de mercado	Valor de pedido de piezas promedio
Sedán	42%	$287
SUV	33%	$412
Camión	25%	$538

Entusiastas de rendimiento y modificación

Ingresos de segmento de piezas de rendimiento especializado: $ 45.2 millones en 2023. Total de clientes: 185,000.

• Valor promedio de por vida del cliente: $ 1,275
• Categorías de modificación más populares: sistemas de escape, suspensión, componentes del motor
• Concentración de rango de edad: 25-45 años

Consumidores conscientes del presupuesto

Segmento que representa el 31% de la base total de clientes. Ingresos anuales del segmento de presupuesto: $ 89.7 millones en 2023.

Gama de precios	Porcentaje del cliente	Valor de pedido promedio
$50-$150	45%	$87
$151-$300	35%	$226
Menos de $ 50	20%	$42

Carparts.com, Inc. (PRTS) - Modelo de negocio: Estructura de costos

Adquisición de inventario

Para el año fiscal 2023, Carparts.com informó costos totales de inventario de $ 118.6 millones. La compañía mantiene un enfoque de adquisición de inventario estratégico con el siguiente desglose de costos:

Categoría de inventario	Costo anual	Porcentaje de gasto total en inventario
Inventario de piezas automotrices	$ 95.3 millones	80.4%
Gestión de inventario de almacenamiento	$ 15.2 millones	12.8%
Overhead de adquisición de inventario	$ 8.1 millones	6.8%

Mantenimiento de la infraestructura tecnológica

Los costos de infraestructura tecnológica para 2023 totalizaron $ 22.4 millones, con la siguiente asignación:

• Computación y alojamiento en la nube: $ 8.7 millones
• Mantenimiento del sitio web y plataforma: $ 6.3 millones
• Sistemas de ciberseguridad: $ 4.2 millones
• Licencias y desarrollo de software: $ 3.2 millones

Gastos de marketing digital

El gasto de marketing digital para 2023 fue de $ 37.5 millones, desglosado de la siguiente manera:

Canal de marketing	Gasto anual	Porcentaje del presupuesto de marketing
Publicidad de búsqueda pagada	$ 15.6 millones	41.6%
Marketing en redes sociales	$ 9.3 millones	24.8%
Visualización y publicidad programática	$ 7.2 millones	19.2%
Marketing de afiliados	$ 5.4 millones	14.4%

Envío y logística

Los costos de envío y logística para 2023 ascendieron a $ 52.7 millones:

• Gastos de envío doméstico: $ 38.4 millones
• Costos de envío internacional: $ 9.6 millones
• Materiales de embalaje: $ 4.7 millones

Operaciones de atención al cliente

Los costos operativos de atención al cliente para 2023 fueron de $ 16.2 millones:

Canal de soporte	Costo anual	Porcentaje de presupuesto de apoyo
Soporte telefónico	$ 7.8 millones	48.1%
Soporte por correo electrónico	$ 4.5 millones	27.8%
Soporte de chat en vivo	$ 2.9 millones	17.9%
Infraestructura de soporte	$ 1.0 millones	6.2%

Carparts.com, Inc. (PRTS) - Modelo de negocios: flujos de ingresos

Venta directa de piezas en línea

Para el año fiscal 2023, Carparts.com reportó ventas netas totales de $ 521.5 millones. Las ventas directas de piezas en línea representaban el canal de generación de ingresos primario.

Categoría de ventas	Monto de ingresos	Porcentaje de ventas totales
Piezas del mercado de accesorios	$ 312.9 millones	60%
Piezas de equipo original (OE)	$ 208.6 millones	40%

Comisión del mercado

Carparts.com genera ingresos por comisión a través de transacciones de vendedores de terceros en su plataforma en línea.

• Tasa de comisión del mercado: 10-15% por transacción
• Ingresos totales del mercado en 2023: $ 37.6 millones

Tarifas de envío y manejo

La compañía cobra tarifas de envío a los clientes según el peso del pedido y el destino.

Categoría de tarifa de envío	Tarifa promedio	Ingresos anuales
Envío estándar	$9.99	$ 22.3 millones
Envío expreso	$19.99	$ 8.7 millones

Ofertas de productos premium

Carparts.com ofrece piezas automotrices de alta gama y especializadas con precios premium.

• Ingresos de piezas premium: $ 64.5 millones en 2023
• Marca promedio de productos premium: 35-45%

Servicios basados ​​en suscripción

La compañía introdujo servicios de suscripción para mecánica profesional y entusiastas de los automóviles.

Nivel de suscripción	Tarifa mensual	Suscriptores anuales
Mecánico	$29.99	12,500
Entusiasta	$14.99	25,000

CarParts.com, Inc. (PRTS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose CarParts.com over the competition right now, late in 2025. It's all about efficiency and selection, built on a digital foundation.

Seamless factory-to-consumer e-commerce: Cutting out brick-and-mortar supply chain costs

The value here is the direct digital pipeline. This model aims to strip out layers of traditional distribution costs. You see evidence of this focus in the operational metrics, even with recent headwinds. The company is actively working to align fixed costs with volume, streamlining corporate headcount and reducing underperforming software expenses.

• Variable contribution margin improved to the low 9% range in Q3 2025.
• In September 2025, average weekly sales of $9.0 million generated over $900,000 in variable contribution margin.
• In January 2025, average weekly sales of $9.7 million generated under $600,000 in variable contribution margin.

Fitment accuracy: Technology-driven experience to ensure customers get the right part

Getting the part right the first time is critical for customer satisfaction in this space. CarParts.com has been investing in the tech stack to make this happen. They launched a fully re-platformed website in fiscal year 2024 featuring an AI based search solution and machine learning based product recommendations.

Broad product selection: Offering over 1 million SKUs for repair, maintenance, and collision

The sheer breadth of inventory is a major draw. This is being actively expanded through strategic partnerships. For example, the partnership with A-Premium is expected to add 100,000+ new SKUs and boost mechanical parts coverage. As of the end of fiscal year 2024, the selection was already substantial.

Product Category	SKU Count (End of FY 2024)
Branded SKUs	Over 1,466,000
House Brands SKUs	Over 78,000

Speed and convenience: Fast delivery with 2-day coverage to most of the U.S.

Logistics capability underpins delivery promises. A recent strategic investment brought access to significant fulfillment infrastructure. ZongTeng provides a global logistics network with over 24 million sq. ft. of fulfillment space, giving access to 50+ U.S. facilities. Furthermore, a semi-automated Las Vegas distribution center was fully operational in fiscal year 2024, handling 25% of company volume.

Competitive pricing: Direct sourcing and efficient logistics enable lower costs

The company is focused on driving profitability through cost discipline, which supports competitive pricing. They closed on a $35.7 million strategic investment in early September 2025 to strengthen product assortment and logistics capabilities. The A-Premium partnership alone is targeted for $50M incremental near-term revenue, with potential to exceed $100M annually over time. They expect to be free cash flow positive in 2026, which is a key indicator of future cost structure strength.

Here's a quick look at the recent financial snapshot supporting the operational model, based on Q3 2025 results:

Metric	Q3 2025 Amount	Context/Comparison
Net Sales	$127.8 million	Down 12% Year-over-Year
Gross Margin	33.1%	Up from 32.1% in Q1 2025
Cash Balance (Sep 27, 2025)	$36.0 million	No revolver debt
Mobile App Cumulative Net Downloads	Approximately 1,100,000	Focus on owned channels
CarParts+ Memberships	Over 8,000	Paid membership base

The focus on owned channels is clear; they are trying to increase customer lifetime value. Mobile app downloads are a key metric here, showing engagement beyond paid search. If onboarding takes 14+ days, churn risk rises, so logistics improvement is defintely critical.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Customer Relationships

You're looking at how CarParts.com, Inc. connects with and keeps its customers in late 2025. The strategy has clearly pivoted from pure volume to profitable, repeatable engagement, especially given the focus on reducing reliance on expensive paid search.

Direct digital engagement: Fostered through the flagship website and mobile app. The company is actively working to monetize its significant digital traffic, targeting 100 million annual website visits for high-margin fee income opportunities. This digital-first approach is central to lowering overall customer acquisition costs.

CarParts+ membership program: This is a key element for locking in loyalty and generating recurring, high-margin fee income. The program offers roadside assistance and other perks for a set annual fee. The program is stated to have over 8,000 members as of late 2025. The annual fee for the membership is $79 per year, with an alternative payment plan of $9 per month for a 12-month commitment. Benefits include complimentary 24/7 roadside assistance and an extended 60-day return window, double the standard 30-day period for non-members.

The shift toward owned channels is showing measurable results in digital adoption:

• Mobile app cumulative net downloads reached approximately 1,000,000 by the second quarter of 2025.
• The mobile app accounted for 12% of eCommerce revenues in the second quarter of 2025.
• The company is aiming to reduce paid advertising spend to 12.5% of gross e-commerce revenue by 2026, down from 17.7% previously.

Lifecycle marketing and CRM: Initiatives are specifically focused on increasing customer lifetime value (CLV) by encouraging repeat purchases over one-time transactions. This is being achieved by rebalancing the traffic mix toward owned channels like the mobile app and CRM-driven efforts. The goal is to drive more predictable profitability through this enhanced customer relationship management.

Self-service online tools: Empowering drivers for vehicle maintenance and repair is built into the digital experience. The platform is designed to be a one-stop shop for repair and maintenance resources. This self-service capability is supported by the mobile app, which saw improvements in conversion rates and units per order in the second quarter of 2025.

The strategic partnership with A-Premium is directly tied to enhancing the value proposition for all customer types. This collaboration is expected to add over 100,000 SKUs to the assortment. Here's a quick look at the expected financial impact from this relationship:

Metric	Value	Context/Timing
Incremental Revenue Target (Near Term)	$50 million	From A-Premium catalog contribution
Potential Annual Revenue (Long Term)	Exceed $100 million annually	Contingent on market acceptance
Current Annualized Run Rate (A-Premium Sales)	Approximately $20 million	As of Q3 2025 earnings report

Dedicated B2B sales: Scaling the wholesale channel is a stated priority for 2025 to diversify revenue streams beyond the core do-it-yourself (DIY) consumer. This involves adding higher-touch sales efforts and investing in last-mile transportation solutions in key markets to better serve professional installers. This B2B focus is intended to capture a larger market share and improve the overall margin profile.

Key metrics reflecting digital engagement and fee income growth as of mid-2025:

• Mobile App Users (Q2 2025): 1,000,000
• Mobile App Revenue Share (Q2 2025): 12% of eCommerce revenue
• CarParts+ Members (Latest Reported Q2 2025): Over 7,000
• Fee Income Growth Driver: Paid membership and services like product/shipping protection are showing record levels.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Channels

You're looking at how CarParts.com, Inc. gets its parts to the customer, which is really the engine of their entire operation. It's a mix of heavy digital presence and a physical fulfillment backbone.

The flagship e-commerce website, CarParts.com, remains the primary digital storefront, generating 100 million annual visits. This massive traffic volume is a key asset they aim to monetize further through high-margin fee income opportunities. Also, the mobile app has rapidly become a significant growth driver, accounting for more than 13% of e-commerce sales by the end of the third quarter of 2025. This is up from under 9% at the start of the year.

Here's a quick look at the digital channel performance as of the third quarter ended September 27, 2025:

Channel Metric	Value / Status	Period / Context
Flagship Website Annual Visits	100 million	Monetization focus
Mobile App Share of E-commerce Sales	More than 13%	Q3 2025
Mobile App Cumulative Net Downloads	Approximately 1.1 million	As of September 27, 2025
Marketplaces Sales Channel	Continued softness	Q2 2025

The company is actively working to diversify away from pure transactional revenue by growing other channels. The wholesale commercial sales channel, which involves marketing products nationwide to auto parts wholesale distributors, was reported to account for approximately 5% of the overall business in the third quarter of 2024, with expectations for rapid growth. This B2B focus is a key part of their 2025 priorities, aiming to scale with last-mile transportation support in key markets.

The physical infrastructure supporting these sales is centered on the company-owned distribution centers, which serve as the core fulfillment channel. They are optimizing this network for speed and cost efficiency. You should note these specific physical channel components:

• Nationwide fulfillment network spanning 1.2 million square feet (as of late 2024).
• Opened a new semi-automated facility in Las Vegas, Nevada.
• Closed the Virginia facility at the end of October 2025 to align fixed costs with volume.
• Gained access to over 50+ U.S. facilities via the ZongTeng Group partnership.
• Inventory balance stood at $94.3 million at the end of Q3 2025.

Finally, selling through online marketplaces remains a channel, though it experienced softness in the second quarter of 2025, partially offsetting growth in the primary carparts.com channel. The company is focusing on its own channels and the B2B segment for more durable growth.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Customer Segments

You're looking at the core groups CarParts.com, Inc. targets to drive sales, which is crucial given their Q3 2025 net sales were $127.8 million. The strategy, as of late 2025, shows a clear shift away from purely cost-conscious acquisition toward higher-value customers and channels.

The customer base is fundamentally split between direct-to-consumer and commercial/wholesale opportunities. Historically, CarParts.com, Inc. catered to cost-conscious consumers, often relying on paid search advertising, but economic challenges in 2024 prompted a strategic pivot. The company competes with retailers serving both the Do-It-Yourself (DIY) and Do-It-For-Me (DIFM) customer segments.

Here's how the segments break down based on recent strategic focus:

• Individual consumers (DIY): This remains the primary base for repair and maintenance parts purchases through the main CarParts.com website and mobile app.
• Professional installers and repair shops: This is the targeted B2B segment, with the company actively scaling its wholesale operations and adding higher-touch sales in key markets.
• Vehicle owners: This broad group seeks collision, replacement, and mechanical parts, which the company offers through its selection of over 1 million parts.
• Higher-income, less price-sensitive customers: This group is a specific focus for the new acquisition strategy, intended to upgrade the customer base and improve the long-term margin profile.
• Premium and Higher-Margin Segments: The company is realigning around products to target higher margin sales and adding high-margin fee income, which aligns with reaching less price-sensitive buyers.

The focus on B2B and higher-value customers is yielding early results, particularly through strategic partnerships. For example, the contribution from the A-Premium partnership is already noted at $20 million annually. Furthermore, the mobile app is a key channel for engaging higher-value, repeat customers; by Q1 2025, the app, with cumulative net downloads near 900,000, accounted for over 10% of eCommerce revenue.

Here's a quick look at the segments and associated metrics as of late 2025:

Customer Segment Focus	Metric/Data Point	Value/Status (Late 2025)
Overall Business Context	Q3 2025 Net Sales	$127.8 million
Individual Consumers (DIY)	Historical Acquisition Method	Cost-conscious, paid search dependent (under strategic shift)
Professional Installers (B2B)	Strategic Growth Area	Scaling wholesale operations
Strategic Partner Contribution	A-Premium Annualized Contribution	$20 million
Higher-Income/Less Price-Sensitive	Strategic Goal	Upgrade customer base to improve margin profile
Mobile App Users (Channel Metric)	eCommerce Revenue Share (Q1 2025)	Over 10%

The company is actively working to change its customer acquisition mix and margin profile. If onboarding for the B2B segment takes longer than expected, cash flow goals for 2026 could be pressured. The company is also focusing on growing its CarParts+ and Roadside Assistance Memberships, with over 7,000 members as of Q2 2025.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Cost Structure

You're looking at the core expenses CarParts.com, Inc. is managing right now to shift toward profitability. It's a tightrope walk: cutting spend while absorbing external cost pressures. Here's the quick math on where the money is going.

The Cost of Sales for the third quarter of 2025 was reported at $85.49 million. This number reflects the direct cost of the parts sold before any operating expenses are factored in. Gross margin for that quarter landed at 33.1%, which was down from 35.2% in the year-ago quarter, partly due to those import costs we'll discuss.

Total Operating Expenses saw a significant reduction as part of the strategic pivot. For Q3 2025, these expenses totaled $52.3 million, which was down from $60.9 million in the prior year's third quarter. This reduction came mainly from dialing back on marketing and adjusting headcount.

You've got to watch the logistics line; outbound freight and logistics costs are definitely increasing because of the current global transportation environment. The company is actively working to mitigate this, partly through a new partnership that provides access to over 50 U.S. facilities, aiming for better speed and efficiency.

The marketing strategy has been completely re-evaluated. The spend on marketing and advertising has been rationalized to improve efficiency, moving away from volume acquisition. By September 2025, this spend was brought down to 12.5% of gross e-commerce revenue, down from 17.7% at the start of the year. They expect continued improvement through 2026.

A major cost headwind comes from import tariffs, which hit the gross margin directly. Roughly 20% of CarParts.com, Inc.'s private-label products come from China, facing tariffs in the range of 55% to 75%. Also, products sourced from Taiwan are facing tariffs around ~25%. The company is managing this with vendor concessions, pricing adjustments, and sourcing diversification.

Here's a snapshot of the key P&L items for Q3 2025:

Cost Component	Q3 2025 Amount (in millions USD)	Comparison/Context
Net Sales	$127.8	Down 12% year-over-year
Cost of Sales	$85.49	Resulted in 33.1% Gross Margin
Gross Profit	$42.3	Down from $51.0 in the year-ago quarter
Total Operating Expenses	$52.90	Down from $60.9 in the year-ago quarter (using table value)
Marketing Spend (% of Revenue)	12.5%	Target/Actual by September 2025

The focus on cost discipline is clear across several areas:

• Headcount reductions contributed to favorable payroll costs.
• Underperforming software was reduced to align fixed operating expenses.
• Variable contribution margin expanded to the low 9% range in Q3.
• The new partnership with ZongTeng Group is expected to lower fulfillment costs.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Revenue Streams

You're looking at how CarParts.com, Inc. is bringing in cash as of late 2025. The focus is clearly shifting toward higher-margin, more predictable income sources, even as the core e-commerce engine adjusts its spending.

• E-commerce sales: Net sales for the third quarter of 2025 landed at $127.8 million.
• High-margin fee-based income: This stream includes product and shipping protection, plus the CarParts+ membership program and roadside assistance. The company reported over 8,000 CarParts+ members as of Q3 2025.
• Recurring revenue: This fee-based income is currently running at nearly $4 million on an annualized run rate basis.
• Wholesale/B2B sales: Revenue comes from selling products to auto parts wholesale distributors, serving markets like crash-avoidance parts.
• Private label sales: Sales from the A-Premium partnership are trending at an approximate $20 million annualized run rate, with potential to exceed $100 million annually over time.

The strategic investment secured in early September 2025 totaled $35.7 million, which is meant to bolster product assortment and logistics, supporting these revenue paths. Mobile app revenue, a key driver, increased to more than 13% of e-commerce sales by the end of the third quarter.

Here's a quick look at the top-line performance from the latest reported quarter:

Metric	Q3 2025 Amount
Net Sales	$127.8 million
Gross Profit	$42.3 million
Gross Margin	33.1%
Adjusted EBITDA Loss	($2.2 million)
Cash Balance (End of Q3)	$36.0 million

The company is actively managing tariff impacts, noting that products from China face rates from 55% to 75%, while those from Taiwan are subject to about 25% tariffs. Finance: draft 13-week cash view by Friday.