CarParts.com, Inc. (PRTS): Business Model Canvas

In der sich schnell entwickelnden Welt des Online-Autoteilehandels hat CarParts.com, Inc. (PRTS) die Art und Weise revolutioniert, wie Fahrzeugbesitzer und Reparaturfachleute kritische Komponenten beschaffen, und einen traditionell fragmentierten Markt in einen nahtlosen digitalen Marktplatz verwandelt. Durch die Nutzung modernster E-Commerce-Technologie, strategischer Partnerschaften und eines kundenorientierten Ansatzes hat das Unternehmen ein ausgeklügeltes Geschäftsmodell entwickelt, das Heimwerkern, unabhängigen Reparaturwerkstätten und preisbewussten Verbrauchern gleichermaßen beispiellosen Komfort, wettbewerbsfähige Preise und einen umfangreichen Bestand an Aftermarket- und OEM-Teilen bietet.

CarParts.com, Inc. (PRTS) – Geschäftsmodell: Wichtige Partnerschaften

Hersteller und Zulieferer von Autoteilen

CarParts.com unterhält strategische Partnerschaften mit über 300 Automobilteileherstellern und -lieferanten weltweit. Zu den wichtigsten Partnerschaften gehören:

Hersteller	Produktkategorien	Dauer der Partnerschaft
Dorman-Produkte	Ersatzteile	10+ Jahre
APA Industries	Leistungsteile	7 Jahre
LKQ Corporation	Aftermarket-Komponenten	5 Jahre

Online-Marktplätze

CarParts.com nutzt Partnerschaften mit großen Online-Plattformen, um die Marktreichweite zu erweitern:

• Amazon Marketplace: 45 % des Vertriebskanals Dritter
• eBay Motors: 22 % der zusätzlichen Umsatzverteilung
• Walmart Online: 12 % zusätzlicher Vertriebskanal

Versand- und Logistikanbieter

Zu den entscheidenden Logistikpartnerschaften gehören:

Logistikpartner	Jährliches Versandvolumen	Abdeckung
UPS	1,2 Millionen Pakete/Jahr	Bundesweit
FedEx	850.000 Pakete/Jahr	Kontinentale USA
USPS	400.000 Pakete/Jahr	Ländliche/abgelegene Gebiete

Kfz-Reparaturwerkstätten und Servicezentren

Das Partnerschaftsnetzwerk umfasst:

• 3.500 unabhängige Reparaturwerkstätten
• 250 Franchise-Service-Center-Netzwerke
• Spezielle Großhandelspreisvereinbarungen

Partner für digitales Marketing und Technologieplattformen

Kooperationen im Bereich Technologie und digitales Marketing:

Partner	Servicetyp	Jährliche Investition
Google-Anzeigen	Digitale Werbung	2,4 Millionen US-Dollar
Salesforce	CRM-Plattform	1,1 Millionen US-Dollar
Adobe	Marketinganalysen	$750,000

CarParts.com, Inc. (PRTS) – Geschäftsmodell: Hauptaktivitäten

E-Commerce-Plattformmanagement

CarParts.com betreibt einen Online-Marktplatz mit den folgenden Plattformkennzahlen:

Plattformmetrik	Wert
Jährliche Website-Besucher	12,4 Millionen
Monatlich aktive Benutzer	1,2 Millionen
Plattform-Transaktionsvolumen	326,7 Millionen US-Dollar (2023)

Online-Beschaffung von Autoteilebeständen

Die Bestandsverwaltungsstrategie umfasst:

• Insgesamt verfügbare SKUs: 1,2 Millionen
• Lieferantennetzwerk: Über 500 Automobilteilehersteller
• Lagerumschlagsrate: 4,3-mal pro Jahr

Digitales Marketing und Kundenakquise

Marketingmetrik	Wert
Ausgaben für digitales Marketing	42,3 Millionen US-Dollar (2023)
Kundenakquisekosten	24,50 $ pro Kunde
Marketingkanäle	SEO, PPC, soziale Medien, E-Mail

Entwicklung von Websites und mobilen Apps

Die Technologieinfrastruktur umfasst:

• Mobile App-Downloads: 780.000
• Website-Verfügbarkeit: 99,97 %
• Jährliche Technologieinvestition: 8,6 Millionen US-Dollar

Auftragsabwicklung und Kundensupport

Erfüllungsmetrik	Wert
Durchschnittliche Auftragsbearbeitungszeit	1,2 Tage
Kundensupportkanäle	Telefon, E-Mail, Live-Chat
Kundenzufriedenheitsrate	88%

CarParts.com, Inc. (PRTS) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche E-Commerce-Technologieinfrastruktur

CarParts.com betreibt ab dem 4. Quartal 2023 eine ausgereifte digitale Plattform mit folgenden technischen Spezifikationen:

Infrastrukturkomponente	Spezifikation
Website-Traffic	38,7 Millionen einzelne Besucher jährlich
Plattformverfügbarkeit	99,98 % Zuverlässigkeit
E-Commerce-Plattform	Cloudbasierte AWS-Infrastruktur

Umfangreicher Online-Bestand an Autoteilen

Bestandskennzahlen für 2023:

• Gesamt-SKUs: 1,2 Millionen Automobilteile
• Inventarwert: 87,3 Millionen US-Dollar
• Lagerstandorte: 7 Vertriebszentren in den Vereinigten Staaten

Starke Fähigkeiten im Bereich digitales Marketing

Marketingkanal	Leistungsmetrik
Budget für digitale Werbung	22,4 Millionen US-Dollar im Jahr 2023
Social-Media-Follower	487.000 plattformübergreifend
E-Mail-Marketing-Liste	2,3 Millionen Abonnenten

Robustes Logistik- und Vertriebsnetzwerk

Logistik-Leistungsindikatoren:

• Tägliches Versandvolumen: 5.200 Pakete
• Durchschnittliche Lieferzeit: 3,2 Werktage
• Versandpartner: 12 nationale und regionale Spediteure

Kompetente Technologie- und Kundendienstteams

Teamzusammensetzung	Mitarbeiterzahl
Gesamtzahl der Mitarbeiter	642 Stand Dezember 2023
Technologiepersonal	187 Mitarbeiter
Kundendienstmitarbeiter	215 Mitarbeiter

CarParts.com, Inc. (PRTS) – Geschäftsmodell: Wertversprechen

Große Auswahl an Aftermarket- und OEM-Autoteilen

Im vierten Quartal 2023 bietet CarParts.com rund 1,2 Millionen einzigartige Autoteile von 360 Automobilmarken an. Der Bestand des Unternehmens umfasst:

Kategorie	Anzahl der Teile
Aftermarket-Teile	850,000
OEM-Teile	350,000

Wettbewerbsfähige Preise

Die Preisstrategie umfasst:

• Durchschnittlicher Rabatt von 30–40 % im Vergleich zu herkömmlichen Autoteilehändlern
• Preisgarantie für identische Teile

Bequemes Online-Einkaufserlebnis

Kennzahlen zu digitalen Plattformen ab 2024:

Digitaler Kanal	Leistungsmetrik
Website-Traffic	8,2 Millionen monatliche Besucher
Mobile App-Downloads	1,5 Millionen aktive Benutzer

Schneller und zuverlässiger Versand

Statistiken zur Versandleistung:

• Durchschnittliche Lieferzeit: 2-3 Werktage
• Kostenloser Versand für Bestellungen über 50 $
• 95,7 % Pünktlichkeitsquote

Benutzerfreundliche Website und mobile Plattform

Metriken zur Plattform-Benutzerfreundlichkeit:

Plattformfunktion	Benutzererfahrungsmetrik
Bewertung der Benutzerfreundlichkeit der Website	4,6/5 Sterne
Zufriedenheit der Nutzer mobiler Apps	4,4/5 Sterne

CarParts.com, Inc. (PRTS) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Plattform

CarParts.com bietet eine umfassende Online-Plattform mit den folgenden Hauptfunktionen:

Plattformmetrik	Statistische Daten
Website-Besucher (jährlich)	22,4 Millionen einzelne Besucher
Online-Produktkatalog	Über 1,2 Millionen Autoteile und Zubehör
Online-Auftragsabschlussrate	87,3 % Conversion-Rate

Reaktionsschneller Kundensupport

Zu den Kundensupportkanälen gehören:

• Live-Chat-Unterstützung
• E-Mail-Support
• Telefonischer Support
• Kundenservice über soziale Medien

Support-Metrik	Leistungsdaten
Durchschnittliche Reaktionszeit	Unter 24 Minuten
Bewertung der Kundenzufriedenheit	4,6/5 Sterne

Produktrezensionen und Bewertungssystem

Bewertungsmetrik	Statistische Daten
Gesamtzahl der Produktbewertungen	Über 128.000 Kundenbewertungen
Durchschnittliche Produktbewertung	4,3/5 Sterne

Personalisierte Empfehlungen

Funktionen der Empfehlungs-Engine:

• Algorithmen für maschinelles Lernen
• Fahrzeugspezifische Teilevorschläge
• Historische Kaufverfolgung

Personalisierungsmetrik	Leistungsdaten
Empfehlungsgenauigkeit	76,5 % Relevanzrate
Zusätzliche Verkäufe durch Empfehlungen	18,2 % Umsatzsteigerung

Treue- und Prämienprogramm

Metrik des Treueprogramms	Statistische Daten
Registrierte Treuemitglieder	340.000 aktive Mitglieder
Durchschnittliche Mitgliederausgaben	487 $ pro Jahr
Wiederholungskaufrate	62.7%

CarParts.com, Inc. (PRTS) – Geschäftsmodell: Kanäle

E-Commerce-Website des Unternehmens

CarParts.com betreibt seinen Hauptvertriebskanal über die Website CarParts.com und erwirtschaftete im Geschäftsjahr 2022 einen Nettoumsatz von 428,7 Millionen US-Dollar.

Website-Traffic-Metriken	Jährliche Statistik
Einzigartige monatliche Besucher	3,2 Millionen
Durchschnittliche Sitzungsdauer	4,5 Minuten
Conversion-Rate	2.8%

Mobile Anwendung

Einführung einer mobilen Anwendung zur Verbesserung des digitalen Einkaufserlebnisses.

• App-Downloads: 750.000
• Mobiler Traffic: 62 % des gesamten Website-Traffics
• Mobiler Umsatz: 187,3 Millionen US-Dollar im Jahr 2022

Online-Marktplätze von Drittanbietern

Zu den Vertriebskanälen gehören die Plattformen Amazon, eBay und Walmart.

Marktplatz	Jährlicher Verkauf
Amazon	65,4 Millionen US-Dollar
eBay	42,7 Millionen US-Dollar
Walmart	23,9 Millionen US-Dollar

Digitale Marketingkampagnen

Marketingausgaben für digitale Kanäle im Jahr 2022.

• Gesamtbudget für digitales Marketing: 34,6 Millionen US-Dollar
• Ausgaben für Google Ads: 15,2 Millionen US-Dollar
• Social-Media-Werbung: 8,7 Millionen US-Dollar

E-Mail- und Social-Media-Marketing

Kennzahlen zum Marketing-Engagement für digitale Kommunikationskanäle.

Kanal	Abonnenten/Follower	Engagement-Rate
E-Mail-Liste	2,1 Millionen	22.5%
Facebook	340,000	3.7%
Instagram	180,000	4.2%

CarParts.com, Inc. (PRTS) – Geschäftsmodell: Kundensegmente

DIY-Auto-Enthusiasten

Im 4. Quartal 2023 bedient CarParts.com rund 1,2 Millionen aktive DIY-Auto-Enthusiasten-Kunden. Durchschnittliche jährliche Ausgaben pro Kunde: 345 $.

Altersspanne	Prozentsatz	Durchschnittlicher jährlicher Ersatzteilkauf
18-34	42%	$389
35-54	38%	$412
55+	20%	$276

Unabhängige Autowerkstätten

Gesamter B2B-Kundenstamm: 87.500 unabhängige Werkstätten. Jahresumsatz aus diesem Segment: 124,6 Millionen US-Dollar im Jahr 2023.

• Durchschnittliche monatliche Teilebestellung: 3.750 $
• Wiederholungskundenquote: 76 %
• Geografische Verteilung: 68 % städtisch, 32 % vorstädtisch/ländlich

Fahrzeugbesitzer auf der Suche nach Ersatzteilen

Kundenstamm: 2,4 Millionen registrierte Benutzer. Das Ersatzteilsegment erwirtschaftete im Jahr 2023 276,3 Millionen US-Dollar.

Fahrzeugtyp	Marktanteil	Durchschnittlicher Teilebestellwert
Limousine	42%	$287
SUV	33%	$412
LKW	25%	$538

Performance- und Modifikationsbegeisterte

Umsatz des Segments „Specialized Performance Parts“: 45,2 Millionen US-Dollar im Jahr 2023. Gesamtkundenzahl: 185.000.

• Durchschnittlicher Customer Lifetime Value: 1.275 $
• Beliebteste Modifikationskategorien: Abgasanlagen, Aufhängung, Motorkomponenten
• Alterskonzentration: 25–45 Jahre

Budgetbewusste Verbraucher

Segment, das 31 % des gesamten Kundenstamms ausmacht. Jahresumsatz aus dem Budgetsegment: 89,7 Millionen US-Dollar im Jahr 2023.

Preisspanne	Kundenprozentsatz	Durchschnittlicher Bestellwert
$50-$150	45%	$87
$151-$300	35%	$226
Unter 50 $	20%	$42

CarParts.com, Inc. (PRTS) – Geschäftsmodell: Kostenstruktur

Bestandsbeschaffung

Für das Geschäftsjahr 2023 meldete CarParts.com Gesamtbestandskosten von 118,6 Millionen US-Dollar. Das Unternehmen verfolgt einen strategischen Bestandsbeschaffungsansatz mit folgender Kostenaufschlüsselung:

Inventarkategorie	Jährliche Kosten	Prozentsatz der gesamten Lagerausgaben
Bestand an Kfz-Teilen	95,3 Millionen US-Dollar	80.4%
Lagerbestandsverwaltung	15,2 Millionen US-Dollar	12.8%
Gemeinkosten für die Bestandsbeschaffung	8,1 Millionen US-Dollar	6.8%

Wartung der Technologieinfrastruktur

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2023 auf insgesamt 22,4 Millionen US-Dollar, mit folgender Aufteilung:

• Cloud Computing und Hosting: 8,7 Millionen US-Dollar
• Website- und Plattformwartung: 6,3 Millionen US-Dollar
• Cybersicherheitssysteme: 4,2 Millionen US-Dollar
• Softwarelizenzierung und -entwicklung: 3,2 Millionen US-Dollar

Ausgaben für digitales Marketing

Die Ausgaben für digitales Marketing beliefen sich im Jahr 2023 auf 37,5 Millionen US-Dollar und setzten sich wie folgt zusammen:

Marketingkanal	Jährliche Ausgaben	Prozentsatz des Marketingbudgets
Bezahlte Suchmaschinenwerbung	15,6 Millionen US-Dollar	41.6%
Social-Media-Marketing	9,3 Millionen US-Dollar	24.8%
Display- und programmatische Werbung	7,2 Millionen US-Dollar	19.2%
Affiliate-Marketing	5,4 Millionen US-Dollar	14.4%

Versand und Logistik

Die Versand- und Logistikkosten für 2023 beliefen sich auf 52,7 Millionen US-Dollar:

• Inländische Versandkosten: 38,4 Millionen US-Dollar
• Internationale Versandkosten: 9,6 Millionen US-Dollar
• Verpackungsmaterialien: 4,7 Millionen US-Dollar

Kundensupport-Operationen

Die Betriebskosten für den Kundensupport beliefen sich im Jahr 2023 auf 16,2 Millionen US-Dollar:

Support-Kanal	Jährliche Kosten	Prozentsatz des Unterstützungsbudgets
Telefonsupport	7,8 Millionen US-Dollar	48.1%
E-Mail-Support	4,5 Millionen US-Dollar	27.8%
Live-Chat-Unterstützung	2,9 Millionen US-Dollar	17.9%
Support-Infrastruktur	1,0 Millionen US-Dollar	6.2%

CarParts.com, Inc. (PRTS) – Geschäftsmodell: Einnahmequellen

Direkter Online-Teileverkauf

Für das Geschäftsjahr 2023 meldete CarParts.com einen Gesamtnettoumsatz von 521,5 Millionen US-Dollar. Der direkte Online-Teileverkauf stellte den primären Umsatzgenerierungskanal dar.

Verkaufskategorie	Umsatzbetrag	Prozentsatz des Gesamtumsatzes
Aftermarket-Teile	312,9 Millionen US-Dollar	60%
Originalteile (OE).	208,6 Millionen US-Dollar	40%

Marktplatzkommission

CarParts.com generiert Provisionseinnahmen durch Drittverkäufertransaktionen auf seiner Online-Plattform.

• Marktplatz-Provisionssatz: 10–15 % pro Transaktion
• Gesamtumsatz des Marktplatzes im Jahr 2023: 37,6 Millionen US-Dollar

Versand- und Bearbeitungsgebühren

Das Unternehmen berechnet seinen Kunden Versandkosten basierend auf dem Gewicht und dem Bestimmungsort der Bestellung.

Versandkostenkategorie	Durchschnittliche Gebühr	Jahresumsatz
Standardversand	$9.99	22,3 Millionen US-Dollar
Expressversand	$19.99	8,7 Millionen US-Dollar

Premium-Produktangebote

CarParts.com bietet hochwertige und spezialisierte Automobilteile zu Premiumpreisen.

• Umsatz mit Premiumteilen: 64,5 Millionen US-Dollar im Jahr 2023
• Durchschnittlicher Aufschlag für Premiumprodukte: 35–45 %

Abonnementbasierte Dienste

Das Unternehmen führte Abonnementdienste für professionelle Mechaniker und Automobilbegeisterte ein.

Abonnementstufe	Monatliche Gebühr	Jahresabonnenten
Professioneller Mechaniker	$29.99	12,500
Automobil-Enthusiast	$14.99	25,000

CarParts.com, Inc. (PRTS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose CarParts.com over the competition right now, late in 2025. It's all about efficiency and selection, built on a digital foundation.

Seamless factory-to-consumer e-commerce: Cutting out brick-and-mortar supply chain costs

The value here is the direct digital pipeline. This model aims to strip out layers of traditional distribution costs. You see evidence of this focus in the operational metrics, even with recent headwinds. The company is actively working to align fixed costs with volume, streamlining corporate headcount and reducing underperforming software expenses.

• Variable contribution margin improved to the low 9% range in Q3 2025.
• In September 2025, average weekly sales of $9.0 million generated over $900,000 in variable contribution margin.
• In January 2025, average weekly sales of $9.7 million generated under $600,000 in variable contribution margin.

Fitment accuracy: Technology-driven experience to ensure customers get the right part

Getting the part right the first time is critical for customer satisfaction in this space. CarParts.com has been investing in the tech stack to make this happen. They launched a fully re-platformed website in fiscal year 2024 featuring an AI based search solution and machine learning based product recommendations.

Broad product selection: Offering over 1 million SKUs for repair, maintenance, and collision

The sheer breadth of inventory is a major draw. This is being actively expanded through strategic partnerships. For example, the partnership with A-Premium is expected to add 100,000+ new SKUs and boost mechanical parts coverage. As of the end of fiscal year 2024, the selection was already substantial.

Product Category	SKU Count (End of FY 2024)
Branded SKUs	Over 1,466,000
House Brands SKUs	Over 78,000

Speed and convenience: Fast delivery with 2-day coverage to most of the U.S.

Logistics capability underpins delivery promises. A recent strategic investment brought access to significant fulfillment infrastructure. ZongTeng provides a global logistics network with over 24 million sq. ft. of fulfillment space, giving access to 50+ U.S. facilities. Furthermore, a semi-automated Las Vegas distribution center was fully operational in fiscal year 2024, handling 25% of company volume.

Competitive pricing: Direct sourcing and efficient logistics enable lower costs

The company is focused on driving profitability through cost discipline, which supports competitive pricing. They closed on a $35.7 million strategic investment in early September 2025 to strengthen product assortment and logistics capabilities. The A-Premium partnership alone is targeted for $50M incremental near-term revenue, with potential to exceed $100M annually over time. They expect to be free cash flow positive in 2026, which is a key indicator of future cost structure strength.

Here's a quick look at the recent financial snapshot supporting the operational model, based on Q3 2025 results:

Metric	Q3 2025 Amount	Context/Comparison
Net Sales	$127.8 million	Down 12% Year-over-Year
Gross Margin	33.1%	Up from 32.1% in Q1 2025
Cash Balance (Sep 27, 2025)	$36.0 million	No revolver debt
Mobile App Cumulative Net Downloads	Approximately 1,100,000	Focus on owned channels
CarParts+ Memberships	Over 8,000	Paid membership base

The focus on owned channels is clear; they are trying to increase customer lifetime value. Mobile app downloads are a key metric here, showing engagement beyond paid search. If onboarding takes 14+ days, churn risk rises, so logistics improvement is defintely critical.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Customer Relationships

You're looking at how CarParts.com, Inc. connects with and keeps its customers in late 2025. The strategy has clearly pivoted from pure volume to profitable, repeatable engagement, especially given the focus on reducing reliance on expensive paid search.

Direct digital engagement: Fostered through the flagship website and mobile app. The company is actively working to monetize its significant digital traffic, targeting 100 million annual website visits for high-margin fee income opportunities. This digital-first approach is central to lowering overall customer acquisition costs.

CarParts+ membership program: This is a key element for locking in loyalty and generating recurring, high-margin fee income. The program offers roadside assistance and other perks for a set annual fee. The program is stated to have over 8,000 members as of late 2025. The annual fee for the membership is $79 per year, with an alternative payment plan of $9 per month for a 12-month commitment. Benefits include complimentary 24/7 roadside assistance and an extended 60-day return window, double the standard 30-day period for non-members.

The shift toward owned channels is showing measurable results in digital adoption:

• Mobile app cumulative net downloads reached approximately 1,000,000 by the second quarter of 2025.
• The mobile app accounted for 12% of eCommerce revenues in the second quarter of 2025.
• The company is aiming to reduce paid advertising spend to 12.5% of gross e-commerce revenue by 2026, down from 17.7% previously.

Lifecycle marketing and CRM: Initiatives are specifically focused on increasing customer lifetime value (CLV) by encouraging repeat purchases over one-time transactions. This is being achieved by rebalancing the traffic mix toward owned channels like the mobile app and CRM-driven efforts. The goal is to drive more predictable profitability through this enhanced customer relationship management.

Self-service online tools: Empowering drivers for vehicle maintenance and repair is built into the digital experience. The platform is designed to be a one-stop shop for repair and maintenance resources. This self-service capability is supported by the mobile app, which saw improvements in conversion rates and units per order in the second quarter of 2025.

The strategic partnership with A-Premium is directly tied to enhancing the value proposition for all customer types. This collaboration is expected to add over 100,000 SKUs to the assortment. Here's a quick look at the expected financial impact from this relationship:

Metric	Value	Context/Timing
Incremental Revenue Target (Near Term)	$50 million	From A-Premium catalog contribution
Potential Annual Revenue (Long Term)	Exceed $100 million annually	Contingent on market acceptance
Current Annualized Run Rate (A-Premium Sales)	Approximately $20 million	As of Q3 2025 earnings report

Dedicated B2B sales: Scaling the wholesale channel is a stated priority for 2025 to diversify revenue streams beyond the core do-it-yourself (DIY) consumer. This involves adding higher-touch sales efforts and investing in last-mile transportation solutions in key markets to better serve professional installers. This B2B focus is intended to capture a larger market share and improve the overall margin profile.

Key metrics reflecting digital engagement and fee income growth as of mid-2025:

• Mobile App Users (Q2 2025): 1,000,000
• Mobile App Revenue Share (Q2 2025): 12% of eCommerce revenue
• CarParts+ Members (Latest Reported Q2 2025): Over 7,000
• Fee Income Growth Driver: Paid membership and services like product/shipping protection are showing record levels.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Channels

You're looking at how CarParts.com, Inc. gets its parts to the customer, which is really the engine of their entire operation. It's a mix of heavy digital presence and a physical fulfillment backbone.

The flagship e-commerce website, CarParts.com, remains the primary digital storefront, generating 100 million annual visits. This massive traffic volume is a key asset they aim to monetize further through high-margin fee income opportunities. Also, the mobile app has rapidly become a significant growth driver, accounting for more than 13% of e-commerce sales by the end of the third quarter of 2025. This is up from under 9% at the start of the year.

Here's a quick look at the digital channel performance as of the third quarter ended September 27, 2025:

Channel Metric	Value / Status	Period / Context
Flagship Website Annual Visits	100 million	Monetization focus
Mobile App Share of E-commerce Sales	More than 13%	Q3 2025
Mobile App Cumulative Net Downloads	Approximately 1.1 million	As of September 27, 2025
Marketplaces Sales Channel	Continued softness	Q2 2025

The company is actively working to diversify away from pure transactional revenue by growing other channels. The wholesale commercial sales channel, which involves marketing products nationwide to auto parts wholesale distributors, was reported to account for approximately 5% of the overall business in the third quarter of 2024, with expectations for rapid growth. This B2B focus is a key part of their 2025 priorities, aiming to scale with last-mile transportation support in key markets.

The physical infrastructure supporting these sales is centered on the company-owned distribution centers, which serve as the core fulfillment channel. They are optimizing this network for speed and cost efficiency. You should note these specific physical channel components:

• Nationwide fulfillment network spanning 1.2 million square feet (as of late 2024).
• Opened a new semi-automated facility in Las Vegas, Nevada.
• Closed the Virginia facility at the end of October 2025 to align fixed costs with volume.
• Gained access to over 50+ U.S. facilities via the ZongTeng Group partnership.
• Inventory balance stood at $94.3 million at the end of Q3 2025.

Finally, selling through online marketplaces remains a channel, though it experienced softness in the second quarter of 2025, partially offsetting growth in the primary carparts.com channel. The company is focusing on its own channels and the B2B segment for more durable growth.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Customer Segments

You're looking at the core groups CarParts.com, Inc. targets to drive sales, which is crucial given their Q3 2025 net sales were $127.8 million. The strategy, as of late 2025, shows a clear shift away from purely cost-conscious acquisition toward higher-value customers and channels.

The customer base is fundamentally split between direct-to-consumer and commercial/wholesale opportunities. Historically, CarParts.com, Inc. catered to cost-conscious consumers, often relying on paid search advertising, but economic challenges in 2024 prompted a strategic pivot. The company competes with retailers serving both the Do-It-Yourself (DIY) and Do-It-For-Me (DIFM) customer segments.

Here's how the segments break down based on recent strategic focus:

• Individual consumers (DIY): This remains the primary base for repair and maintenance parts purchases through the main CarParts.com website and mobile app.
• Professional installers and repair shops: This is the targeted B2B segment, with the company actively scaling its wholesale operations and adding higher-touch sales in key markets.
• Vehicle owners: This broad group seeks collision, replacement, and mechanical parts, which the company offers through its selection of over 1 million parts.
• Higher-income, less price-sensitive customers: This group is a specific focus for the new acquisition strategy, intended to upgrade the customer base and improve the long-term margin profile.
• Premium and Higher-Margin Segments: The company is realigning around products to target higher margin sales and adding high-margin fee income, which aligns with reaching less price-sensitive buyers.

The focus on B2B and higher-value customers is yielding early results, particularly through strategic partnerships. For example, the contribution from the A-Premium partnership is already noted at $20 million annually. Furthermore, the mobile app is a key channel for engaging higher-value, repeat customers; by Q1 2025, the app, with cumulative net downloads near 900,000, accounted for over 10% of eCommerce revenue.

Here's a quick look at the segments and associated metrics as of late 2025:

Customer Segment Focus	Metric/Data Point	Value/Status (Late 2025)
Overall Business Context	Q3 2025 Net Sales	$127.8 million
Individual Consumers (DIY)	Historical Acquisition Method	Cost-conscious, paid search dependent (under strategic shift)
Professional Installers (B2B)	Strategic Growth Area	Scaling wholesale operations
Strategic Partner Contribution	A-Premium Annualized Contribution	$20 million
Higher-Income/Less Price-Sensitive	Strategic Goal	Upgrade customer base to improve margin profile
Mobile App Users (Channel Metric)	eCommerce Revenue Share (Q1 2025)	Over 10%

The company is actively working to change its customer acquisition mix and margin profile. If onboarding for the B2B segment takes longer than expected, cash flow goals for 2026 could be pressured. The company is also focusing on growing its CarParts+ and Roadside Assistance Memberships, with over 7,000 members as of Q2 2025.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Cost Structure

You're looking at the core expenses CarParts.com, Inc. is managing right now to shift toward profitability. It's a tightrope walk: cutting spend while absorbing external cost pressures. Here's the quick math on where the money is going.

The Cost of Sales for the third quarter of 2025 was reported at $85.49 million. This number reflects the direct cost of the parts sold before any operating expenses are factored in. Gross margin for that quarter landed at 33.1%, which was down from 35.2% in the year-ago quarter, partly due to those import costs we'll discuss.

Total Operating Expenses saw a significant reduction as part of the strategic pivot. For Q3 2025, these expenses totaled $52.3 million, which was down from $60.9 million in the prior year's third quarter. This reduction came mainly from dialing back on marketing and adjusting headcount.

You've got to watch the logistics line; outbound freight and logistics costs are definitely increasing because of the current global transportation environment. The company is actively working to mitigate this, partly through a new partnership that provides access to over 50 U.S. facilities, aiming for better speed and efficiency.

The marketing strategy has been completely re-evaluated. The spend on marketing and advertising has been rationalized to improve efficiency, moving away from volume acquisition. By September 2025, this spend was brought down to 12.5% of gross e-commerce revenue, down from 17.7% at the start of the year. They expect continued improvement through 2026.

A major cost headwind comes from import tariffs, which hit the gross margin directly. Roughly 20% of CarParts.com, Inc.'s private-label products come from China, facing tariffs in the range of 55% to 75%. Also, products sourced from Taiwan are facing tariffs around ~25%. The company is managing this with vendor concessions, pricing adjustments, and sourcing diversification.

Here's a snapshot of the key P&L items for Q3 2025:

Cost Component	Q3 2025 Amount (in millions USD)	Comparison/Context
Net Sales	$127.8	Down 12% year-over-year
Cost of Sales	$85.49	Resulted in 33.1% Gross Margin
Gross Profit	$42.3	Down from $51.0 in the year-ago quarter
Total Operating Expenses	$52.90	Down from $60.9 in the year-ago quarter (using table value)
Marketing Spend (% of Revenue)	12.5%	Target/Actual by September 2025

The focus on cost discipline is clear across several areas:

• Headcount reductions contributed to favorable payroll costs.
• Underperforming software was reduced to align fixed operating expenses.
• Variable contribution margin expanded to the low 9% range in Q3.
• The new partnership with ZongTeng Group is expected to lower fulfillment costs.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Revenue Streams

You're looking at how CarParts.com, Inc. is bringing in cash as of late 2025. The focus is clearly shifting toward higher-margin, more predictable income sources, even as the core e-commerce engine adjusts its spending.

• E-commerce sales: Net sales for the third quarter of 2025 landed at $127.8 million.
• High-margin fee-based income: This stream includes product and shipping protection, plus the CarParts+ membership program and roadside assistance. The company reported over 8,000 CarParts+ members as of Q3 2025.
• Recurring revenue: This fee-based income is currently running at nearly $4 million on an annualized run rate basis.
• Wholesale/B2B sales: Revenue comes from selling products to auto parts wholesale distributors, serving markets like crash-avoidance parts.
• Private label sales: Sales from the A-Premium partnership are trending at an approximate $20 million annualized run rate, with potential to exceed $100 million annually over time.

The strategic investment secured in early September 2025 totaled $35.7 million, which is meant to bolster product assortment and logistics, supporting these revenue paths. Mobile app revenue, a key driver, increased to more than 13% of e-commerce sales by the end of the third quarter.

Here's a quick look at the top-line performance from the latest reported quarter:

Metric	Q3 2025 Amount
Net Sales	$127.8 million
Gross Profit	$42.3 million
Gross Margin	33.1%
Adjusted EBITDA Loss	($2.2 million)
Cash Balance (End of Q3)	$36.0 million

The company is actively managing tariff impacts, noting that products from China face rates from 55% to 75%, while those from Taiwan are subject to about 25% tariffs. Finance: draft 13-week cash view by Friday.