CarParts.com, Inc. (PRTS): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo em rápida evolução das peças de automóveis on-line, o CarParts.com, Inc. (PRTS) revolucionou como os proprietários de veículos e os profissionais de reparo fornecem componentes críticos, transformando um mercado tradicionalmente fragmentado em um mercado digital sem costura. Ao alavancar a tecnologia de comércio eletrônico de ponta, parcerias estratégicas e uma abordagem centrada no cliente, a empresa criou um modelo de negócios sofisticado que oferece conveniência incomparável, preços competitivos e um extenso inventário de peças de reposição e peças de DIY para entusiastas de bricolage, independentes Oficinas de reparo e consumidores conscientes do orçamento.

CarParts.com, Inc. (PRTS) - Modelo de negócios: Parcerias -chave

Fabricantes e fornecedores de autopeças

O CARParts.com mantém parcerias estratégicas com mais de 300 fabricantes e fornecedores de peças automotivas em todo o mundo. As principais parcerias incluem:

Fabricante	Categorias de produtos	Duração da parceria
Produtos Dorman	Peças de reposição	Mais de 10 anos
Indústrias APA	Peças de desempenho	7 anos
LKQ Corporation	Componentes de pós -venda	5 anos

Mercados on -line

O CARParts.com aproveita as parcerias com as principais plataformas on -line para expandir o alcance do mercado:

• Amazon Marketplace: 45% do canal de vendas de terceiros
• Motores do eBay: 22% da distribuição de vendas adicional
• Walmart online: canal de vendas suplementares de 12%

Fornecedores de remessa e logística

As parcerias de logística crítica incluem:

Parceiro de logística	Volume anual de remessa	Cobertura
UPS	1,2 milhão de pacotes/ano	Em todo o país
FedEx	850.000 pacotes/ano	Continental nos EUA
USPS	400.000 pacotes/ano	Áreas rurais/remotas

Oficinas de reparo e serviços automotivos

A rede de parcerias inclui:

• 3.500 oficinas de reparo independentes
• 250 redes de centro de serviço de franquia
• Acordos especializados de preços por atacado

Parceiros de plataforma de marketing e tecnologia digital

Colaborações de tecnologia e marketing digital:

Parceiro	Tipo de serviço	Investimento anual
Google anúncios	Publicidade digital	US $ 2,4 milhões
Salesforce	Plataforma CRM	US $ 1,1 milhão
Adobe	Análise de marketing	$750,000

CarParts.com, Inc. (PRTS) - Modelo de negócios: Atividades -chave

Gerenciamento de plataforma de comércio eletrônico

CarParts.com opera um mercado on -line com as seguintes métricas de plataforma:

Métrica da plataforma	Valor
Visitantes anuais do site	12,4 milhões
Usuários ativos mensais	1,2 milhão
Volume da transação da plataforma	US $ 326,7 milhões (2023)

Online Auto Parts Inventory Sourcing

A estratégia de gerenciamento de inventário inclui:

• SKUs totais disponíveis: 1,2 milhão
• Rede de fornecedores: mais de 500 fabricantes de peças automotivas
• Taxa de rotatividade de inventário: 4,3 vezes por ano

Marketing digital e aquisição de clientes

Métrica de marketing	Valor
Gastos de marketing digital	US $ 42,3 milhões (2023)
Custo de aquisição do cliente	US $ 24,50 por cliente
Canais de marketing	SEO, PPC, mídia social, e -mail

Site e desenvolvimento de aplicativos móveis

A infraestrutura tecnológica inclui:

• Downloads de aplicativos móveis: 780.000
• Site Uptime: 99,97%
• Investimento de tecnologia anual: US $ 8,6 milhões

Realização de pedidos e suporte ao cliente

Métrica de cumprimento	Valor
Tempo médio de processamento de pedidos	1,2 dias
Canais de suporte ao cliente	Telefone, e -mail, chat ao vivo
Taxa de satisfação do cliente	88%

CarParts.com, Inc. (PRTS) - Modelo de negócios: Recursos -chave

Infraestrutura de tecnologia avançada de comércio eletrônico

A partir do quarto trimestre 2023, o carparts.com opera uma plataforma digital sofisticada com as seguintes especificações técnicas:

Componente de infraestrutura	Especificação
Tráfego do site	38,7 milhões de visitantes únicos anualmente
Tempo de atividade da plataforma	99,98% de confiabilidade
Plataforma de comércio eletrônico	Infraestrutura da AWS baseada em nuvem

Extenso inventário de peças de automóveis online

Métricas de inventário para 2023:

• SKUs totais: 1,2 milhão de peças automotivas
• Valor do inventário: US $ 87,3 milhões
• Locais de armazenamento: 7 centros de distribuição nos Estados Unidos

Recursos de marketing digital fortes

Canal de marketing	Métrica de desempenho
Orçamento de publicidade digital	US $ 22,4 milhões em 2023
Seguidores de mídia social	487.000 entre plataformas
Lista de marketing por e -mail	2,3 milhões de assinantes

Rede de logística e distribuição robusta

Indicadores de desempenho de logística:

• Volume diário de envio: 5.200 pacotes
• Tempo médio de entrega: 3,2 dias úteis
• Parceiros de remessa: 12 transportadoras nacionais e regionais

Tecnologia qualificada e equipes de atendimento ao cliente

Composição da equipe	Headcount
Total de funcionários	642 em dezembro de 2023
Equipe de tecnologia	187 funcionários
Representantes de atendimento ao cliente	215 funcionários

CarParts.com, Inc. (PRTS) - Modelo de negócios: proposições de valor

Ampla seleção de peças de reposição e peças de automóveis OEM

A partir do quarto trimestre 2023, o CarParts.com oferece aproximadamente 1,2 milhão de peças automáticas exclusivas em 360 marcas automotivas. O inventário da empresa se abrange:

Categoria	Número de peças
Peças de reposição	850,000
Peças OEM	350,000

Preços competitivos

A estratégia de preços inclui:

• Desconto médio de 30 a 40% em comparação com os varejistas tradicionais de peças de automóveis
• Garantia de correspondência de preços para peças idênticas

Experiência conveniente de compra on -line

Métricas de plataforma digital a partir de 2024:

Canal digital	Métrica de desempenho
Tráfego do site	8,2 milhões de visitantes mensais
Downloads de aplicativos móveis	1,5 milhão de usuários ativos

Envio rápido e confiável

Estatísticas de desempenho do envio:

• Tempo médio de entrega: 2-3 dias úteis
• Frete grátis em pedidos acima de US $ 50
• 95,7% de taxa de entrega no tempo

Site amigável e plataforma móvel

Métricas de usabilidade da plataforma:

Recurso da plataforma	Métrica da experiência do usuário
Facilidade de uso do site Classificação	4.6/5 estrelas
Satisfação do usuário do aplicativo móvel	4,4/5 estrelas

CarParts.com, Inc. (PRTS) - Modelo de negócios: relacionamentos com o cliente

Plataforma online de autoatendimento

CarParts.com oferece uma plataforma on -line abrangente com os seguintes recursos principais:

Métrica da plataforma	Dados estatísticos
Visitantes do site (anual)	22,4 milhões de visitantes únicos
Catálogo de produtos on -line	Mais de 1,2 milhão de peças e acessórios automotivos
Taxa de conclusão do pedido on -line	87,3% de taxa de conversão

Suporte responsivo ao cliente

Os canais de suporte ao cliente incluem:

• Suporte ao bate -papo ao vivo
• Suporte por e -mail
• Suporte telefônico
• Atendimento ao cliente de mídia social

Métrica de suporte	Dados de desempenho
Tempo médio de resposta	Abaixo de 24 minutos
Classificação de satisfação do cliente	4.6/5 estrelas

Revisões de produtos e sistema de classificação

Métrica de revisão	Dados estatísticos
Total de revisões de produtos	128.000 mais de avaliações de clientes
Classificação média do produto	4,3/5 estrelas

Recomendações personalizadas

Recursos do mecanismo de recomendação:

• Algoritmos de aprendizado de máquina
• Sugestões de peças específicas do veículo
• Rastreamento de compras históricas

Métrica de personalização	Dados de desempenho
Precisão da recomendação	76,5% da taxa de relevância
Vendas adicionais de recomendações	18,2% de aumento da receita

Programa de lealdade e recompensa

Métrica do Programa de Fidelidade	Dados estatísticos
Membros de fidelidade registrados	340.000 membros ativos
Gasto médio de membros	US $ 487 por ano
Repita a taxa de compra	62.7%

CarParts.com, Inc. (PRTS) - Modelo de negócios: canais

Site de comércio eletrônico da empresa

O CARParts.com opera seu canal de vendas primário no site Carparts.com, gerando US $ 428,7 milhões em vendas líquidas para o ano fiscal de 2022.

Métricas de tráfego do site	Estatísticas anuais
Visitantes mensais únicos	3,2 milhões
Duração média da sessão	4,5 minutos
Taxa de conversão	2.8%

Aplicativo móvel

Aplicativo móvel lançado para aprimorar a experiência de compra digital.

• Downloads de aplicativos: 750.000
• Tráfego móvel: 62% do tráfego total do site
• Vendas móveis: US $ 187,3 milhões em 2022

Mercados on-line de terceiros

Os canais de vendas incluem plataformas Amazon, eBay e Walmart.

Marketplace	Vendas anuais
Amazon	US $ 65,4 milhões
eBay	US $ 42,7 milhões
Walmart	US $ 23,9 milhões

Campanhas de marketing digital

Despesas de marketing para canais digitais em 2022.

• Orçamento total de marketing digital: US $ 34,6 milhões
• Gastos do Google Ads: US $ 15,2 milhões
• Publicidade de mídia social: US $ 8,7 milhões

Email e marketing de mídia social

Métricas de engajamento de marketing para canais de comunicação digital.

Canal	Assinantes/seguidores	Taxa de engajamento
Lista de e -mails	2,1 milhões	22.5%
Facebook	340,000	3.7%
Instagram	180,000	4.2%

CarParts.com, Inc. (PRTS) - Modelo de negócios: segmentos de clientes

Entusiastas do automóvel DIY

A partir do quarto trimestre de 2023, o CarParts.com atende a aproximadamente 1,2 milhão de clientes ativos de entusiasta de automóveis DIY. Gasto médio anual por cliente: US $ 345.

Faixa etária	Percentagem	Compra média anual de peças
18-34	42%	$389
35-54	38%	$412
55+	20%	$276

Oficinas independentes de reparo de automóveis

Base total de clientes B2B: 87.500 oficinas independentes de reparo. Receita anual deste segmento: US $ 124,6 milhões em 2023.

• Pedido mensal médio: US $ 3.750
• Taxa repetida do cliente: 76%
• Distribuição geográfica: 68% urbano, 32% suburbano/rural

Proprietários de veículos que buscam peças de reposição

Base de clientes: 2,4 milhões de usuários registrados. O segmento de peças de reposição gerou US $ 276,3 milhões em 2023.

Tipo de veículo	Quota de mercado	Valor médio de ordem das peças
Sedan	42%	$287
SUV	33%	$412
Caminhão	25%	$538

Entusiastas de desempenho e modificação

Receita de segmento de peças de desempenho especializado: US $ 45,2 milhões em 2023. Total de clientes: 185.000.

• Valor da vida média do cliente: $ 1.275
• Categorias de modificação mais populares: sistemas de escape, suspensão, componentes do motor
• Faixa etária Concentração: 25-45 anos

Consumidores conscientes do orçamento

Segmento representando 31% da base total de clientes. Receita anual do segmento de orçamento: US $ 89,7 milhões em 2023.

Faixa de preço	Porcentagem do cliente	Valor médio do pedido
$50-$150	45%	$87
$151-$300	35%	$226
Abaixo de US $ 50	20%	$42

CarParts.com, Inc. (PRTS) - Modelo de negócios: estrutura de custos

Compras de inventário

Para o ano fiscal de 2023, o CarParts.com registrou custos totais de inventário de US $ 118,6 milhões. A empresa mantém uma abordagem de compras de inventário estratégico com a seguinte quebra de custo:

Categoria de inventário	Custo anual	Porcentagem de gastos totais de estoque
Inventário de peças automotivas	US $ 95,3 milhões	80.4%
Gerenciamento de inventário de armazenamento	US $ 15,2 milhões	12.8%
Aquisição de compras de inventário	US $ 8,1 milhões	6.8%

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura de tecnologia para 2023 totalizaram US $ 22,4 milhões, com a seguinte alocação:

• Computação em nuvem e hospedagem: US $ 8,7 milhões
• Manutenção do site e plataforma: US $ 6,3 milhões
• Sistemas de segurança cibernética: US $ 4,2 milhões
• Licenciamento e desenvolvimento de software: US $ 3,2 milhões

Despesas de marketing digital

As despesas de marketing digital para 2023 foram de US $ 37,5 milhões, divididas da seguinte forma:

Canal de marketing	Gasto anual	Porcentagem de orçamento de marketing
Publicidade de pesquisa paga	US $ 15,6 milhões	41.6%
Marketing de mídia social	US $ 9,3 milhões	24.8%
Exibição e publicidade programática	US $ 7,2 milhões	19.2%
Marketing de afiliados	US $ 5,4 milhões	14.4%

Envio e logística

Os custos de remessa e logística para 2023 totalizaram US $ 52,7 milhões:

• Despesas de envio doméstico: US $ 38,4 milhões
• Custos de envio internacional: US $ 9,6 milhões
• Materiais de embalagem: US $ 4,7 milhões

Operações de suporte ao cliente

Os custos operacionais de suporte ao cliente para 2023 foram de US $ 16,2 milhões:

Canal de suporte	Custo anual	Porcentagem de orçamento de suporte
Suporte telefônico	US $ 7,8 milhões	48.1%
Suporte por e -mail	US $ 4,5 milhões	27.8%
Suporte ao bate -papo ao vivo	US $ 2,9 milhões	17.9%
Infraestrutura de suporte	US $ 1,0 milhão	6.2%

CarParts.com, Inc. (PRTS) - Modelo de negócios: fluxos de receita

Vendas diretas de peças online

Para o ano fiscal de 2023, o CarParts.com reportou vendas líquidas totais de US $ 521,5 milhões. As vendas diretas de peças on -line representaram o canal de geração de receita primária.

Categoria de vendas	Valor da receita	Porcentagem de vendas totais
Peças de reposição	US $ 312,9 milhões	60%
Peças de equipamento original (OE)	US $ 208,6 milhões	40%

Comissão de Marketplace

O CARParts.com gera receita da comissão por meio de transações de vendedores de terceiros em sua plataforma on-line.

• Taxa da Comissão do Marketplace: 10-15% por transação
• Receita total do mercado em 2023: US $ 37,6 milhões

Taxas de envio e manuseio

A empresa cobra taxas de remessa aos clientes com base no peso e no destino do pedido.

Categoria de taxa de envio	Taxa média	Receita anual
Envio padrão	$9.99	US $ 22,3 milhões
Envio expresso	$19.99	US $ 8,7 milhões

Ofertas de produtos premium

Carparts.com oferece peças automotivas de ponta e especializadas com preços premium.

• Receita de peças premium: US $ 64,5 milhões em 2023
• Marcada média de produto premium: 35-45%

Serviços baseados em assinatura

A empresa introduziu serviços de assinatura para mecânica profissional e entusiastas automotivos.

Camada de assinatura	Taxa mensal	Assinantes anuais
Mecânico profissional	$29.99	12,500
Entusiasta automotiva	$14.99	25,000

CarParts.com, Inc. (PRTS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose CarParts.com over the competition right now, late in 2025. It's all about efficiency and selection, built on a digital foundation.

Seamless factory-to-consumer e-commerce: Cutting out brick-and-mortar supply chain costs

The value here is the direct digital pipeline. This model aims to strip out layers of traditional distribution costs. You see evidence of this focus in the operational metrics, even with recent headwinds. The company is actively working to align fixed costs with volume, streamlining corporate headcount and reducing underperforming software expenses.

• Variable contribution margin improved to the low 9% range in Q3 2025.
• In September 2025, average weekly sales of $9.0 million generated over $900,000 in variable contribution margin.
• In January 2025, average weekly sales of $9.7 million generated under $600,000 in variable contribution margin.

Fitment accuracy: Technology-driven experience to ensure customers get the right part

Getting the part right the first time is critical for customer satisfaction in this space. CarParts.com has been investing in the tech stack to make this happen. They launched a fully re-platformed website in fiscal year 2024 featuring an AI based search solution and machine learning based product recommendations.

Broad product selection: Offering over 1 million SKUs for repair, maintenance, and collision

The sheer breadth of inventory is a major draw. This is being actively expanded through strategic partnerships. For example, the partnership with A-Premium is expected to add 100,000+ new SKUs and boost mechanical parts coverage. As of the end of fiscal year 2024, the selection was already substantial.

Product Category	SKU Count (End of FY 2024)
Branded SKUs	Over 1,466,000
House Brands SKUs	Over 78,000

Speed and convenience: Fast delivery with 2-day coverage to most of the U.S.

Logistics capability underpins delivery promises. A recent strategic investment brought access to significant fulfillment infrastructure. ZongTeng provides a global logistics network with over 24 million sq. ft. of fulfillment space, giving access to 50+ U.S. facilities. Furthermore, a semi-automated Las Vegas distribution center was fully operational in fiscal year 2024, handling 25% of company volume.

Competitive pricing: Direct sourcing and efficient logistics enable lower costs

The company is focused on driving profitability through cost discipline, which supports competitive pricing. They closed on a $35.7 million strategic investment in early September 2025 to strengthen product assortment and logistics capabilities. The A-Premium partnership alone is targeted for $50M incremental near-term revenue, with potential to exceed $100M annually over time. They expect to be free cash flow positive in 2026, which is a key indicator of future cost structure strength.

Here's a quick look at the recent financial snapshot supporting the operational model, based on Q3 2025 results:

Metric	Q3 2025 Amount	Context/Comparison
Net Sales	$127.8 million	Down 12% Year-over-Year
Gross Margin	33.1%	Up from 32.1% in Q1 2025
Cash Balance (Sep 27, 2025)	$36.0 million	No revolver debt
Mobile App Cumulative Net Downloads	Approximately 1,100,000	Focus on owned channels
CarParts+ Memberships	Over 8,000	Paid membership base

The focus on owned channels is clear; they are trying to increase customer lifetime value. Mobile app downloads are a key metric here, showing engagement beyond paid search. If onboarding takes 14+ days, churn risk rises, so logistics improvement is defintely critical.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Customer Relationships

You're looking at how CarParts.com, Inc. connects with and keeps its customers in late 2025. The strategy has clearly pivoted from pure volume to profitable, repeatable engagement, especially given the focus on reducing reliance on expensive paid search.

Direct digital engagement: Fostered through the flagship website and mobile app. The company is actively working to monetize its significant digital traffic, targeting 100 million annual website visits for high-margin fee income opportunities. This digital-first approach is central to lowering overall customer acquisition costs.

CarParts+ membership program: This is a key element for locking in loyalty and generating recurring, high-margin fee income. The program offers roadside assistance and other perks for a set annual fee. The program is stated to have over 8,000 members as of late 2025. The annual fee for the membership is $79 per year, with an alternative payment plan of $9 per month for a 12-month commitment. Benefits include complimentary 24/7 roadside assistance and an extended 60-day return window, double the standard 30-day period for non-members.

The shift toward owned channels is showing measurable results in digital adoption:

• Mobile app cumulative net downloads reached approximately 1,000,000 by the second quarter of 2025.
• The mobile app accounted for 12% of eCommerce revenues in the second quarter of 2025.
• The company is aiming to reduce paid advertising spend to 12.5% of gross e-commerce revenue by 2026, down from 17.7% previously.

Lifecycle marketing and CRM: Initiatives are specifically focused on increasing customer lifetime value (CLV) by encouraging repeat purchases over one-time transactions. This is being achieved by rebalancing the traffic mix toward owned channels like the mobile app and CRM-driven efforts. The goal is to drive more predictable profitability through this enhanced customer relationship management.

Self-service online tools: Empowering drivers for vehicle maintenance and repair is built into the digital experience. The platform is designed to be a one-stop shop for repair and maintenance resources. This self-service capability is supported by the mobile app, which saw improvements in conversion rates and units per order in the second quarter of 2025.

The strategic partnership with A-Premium is directly tied to enhancing the value proposition for all customer types. This collaboration is expected to add over 100,000 SKUs to the assortment. Here's a quick look at the expected financial impact from this relationship:

Metric	Value	Context/Timing
Incremental Revenue Target (Near Term)	$50 million	From A-Premium catalog contribution
Potential Annual Revenue (Long Term)	Exceed $100 million annually	Contingent on market acceptance
Current Annualized Run Rate (A-Premium Sales)	Approximately $20 million	As of Q3 2025 earnings report

Dedicated B2B sales: Scaling the wholesale channel is a stated priority for 2025 to diversify revenue streams beyond the core do-it-yourself (DIY) consumer. This involves adding higher-touch sales efforts and investing in last-mile transportation solutions in key markets to better serve professional installers. This B2B focus is intended to capture a larger market share and improve the overall margin profile.

Key metrics reflecting digital engagement and fee income growth as of mid-2025:

• Mobile App Users (Q2 2025): 1,000,000
• Mobile App Revenue Share (Q2 2025): 12% of eCommerce revenue
• CarParts+ Members (Latest Reported Q2 2025): Over 7,000
• Fee Income Growth Driver: Paid membership and services like product/shipping protection are showing record levels.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Channels

You're looking at how CarParts.com, Inc. gets its parts to the customer, which is really the engine of their entire operation. It's a mix of heavy digital presence and a physical fulfillment backbone.

The flagship e-commerce website, CarParts.com, remains the primary digital storefront, generating 100 million annual visits. This massive traffic volume is a key asset they aim to monetize further through high-margin fee income opportunities. Also, the mobile app has rapidly become a significant growth driver, accounting for more than 13% of e-commerce sales by the end of the third quarter of 2025. This is up from under 9% at the start of the year.

Here's a quick look at the digital channel performance as of the third quarter ended September 27, 2025:

Channel Metric	Value / Status	Period / Context
Flagship Website Annual Visits	100 million	Monetization focus
Mobile App Share of E-commerce Sales	More than 13%	Q3 2025
Mobile App Cumulative Net Downloads	Approximately 1.1 million	As of September 27, 2025
Marketplaces Sales Channel	Continued softness	Q2 2025

The company is actively working to diversify away from pure transactional revenue by growing other channels. The wholesale commercial sales channel, which involves marketing products nationwide to auto parts wholesale distributors, was reported to account for approximately 5% of the overall business in the third quarter of 2024, with expectations for rapid growth. This B2B focus is a key part of their 2025 priorities, aiming to scale with last-mile transportation support in key markets.

The physical infrastructure supporting these sales is centered on the company-owned distribution centers, which serve as the core fulfillment channel. They are optimizing this network for speed and cost efficiency. You should note these specific physical channel components:

• Nationwide fulfillment network spanning 1.2 million square feet (as of late 2024).
• Opened a new semi-automated facility in Las Vegas, Nevada.
• Closed the Virginia facility at the end of October 2025 to align fixed costs with volume.
• Gained access to over 50+ U.S. facilities via the ZongTeng Group partnership.
• Inventory balance stood at $94.3 million at the end of Q3 2025.

Finally, selling through online marketplaces remains a channel, though it experienced softness in the second quarter of 2025, partially offsetting growth in the primary carparts.com channel. The company is focusing on its own channels and the B2B segment for more durable growth.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Customer Segments

You're looking at the core groups CarParts.com, Inc. targets to drive sales, which is crucial given their Q3 2025 net sales were $127.8 million. The strategy, as of late 2025, shows a clear shift away from purely cost-conscious acquisition toward higher-value customers and channels.

The customer base is fundamentally split between direct-to-consumer and commercial/wholesale opportunities. Historically, CarParts.com, Inc. catered to cost-conscious consumers, often relying on paid search advertising, but economic challenges in 2024 prompted a strategic pivot. The company competes with retailers serving both the Do-It-Yourself (DIY) and Do-It-For-Me (DIFM) customer segments.

Here's how the segments break down based on recent strategic focus:

• Individual consumers (DIY): This remains the primary base for repair and maintenance parts purchases through the main CarParts.com website and mobile app.
• Professional installers and repair shops: This is the targeted B2B segment, with the company actively scaling its wholesale operations and adding higher-touch sales in key markets.
• Vehicle owners: This broad group seeks collision, replacement, and mechanical parts, which the company offers through its selection of over 1 million parts.
• Higher-income, less price-sensitive customers: This group is a specific focus for the new acquisition strategy, intended to upgrade the customer base and improve the long-term margin profile.
• Premium and Higher-Margin Segments: The company is realigning around products to target higher margin sales and adding high-margin fee income, which aligns with reaching less price-sensitive buyers.

The focus on B2B and higher-value customers is yielding early results, particularly through strategic partnerships. For example, the contribution from the A-Premium partnership is already noted at $20 million annually. Furthermore, the mobile app is a key channel for engaging higher-value, repeat customers; by Q1 2025, the app, with cumulative net downloads near 900,000, accounted for over 10% of eCommerce revenue.

Here's a quick look at the segments and associated metrics as of late 2025:

Customer Segment Focus	Metric/Data Point	Value/Status (Late 2025)
Overall Business Context	Q3 2025 Net Sales	$127.8 million
Individual Consumers (DIY)	Historical Acquisition Method	Cost-conscious, paid search dependent (under strategic shift)
Professional Installers (B2B)	Strategic Growth Area	Scaling wholesale operations
Strategic Partner Contribution	A-Premium Annualized Contribution	$20 million
Higher-Income/Less Price-Sensitive	Strategic Goal	Upgrade customer base to improve margin profile
Mobile App Users (Channel Metric)	eCommerce Revenue Share (Q1 2025)	Over 10%

The company is actively working to change its customer acquisition mix and margin profile. If onboarding for the B2B segment takes longer than expected, cash flow goals for 2026 could be pressured. The company is also focusing on growing its CarParts+ and Roadside Assistance Memberships, with over 7,000 members as of Q2 2025.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Cost Structure

You're looking at the core expenses CarParts.com, Inc. is managing right now to shift toward profitability. It's a tightrope walk: cutting spend while absorbing external cost pressures. Here's the quick math on where the money is going.

The Cost of Sales for the third quarter of 2025 was reported at $85.49 million. This number reflects the direct cost of the parts sold before any operating expenses are factored in. Gross margin for that quarter landed at 33.1%, which was down from 35.2% in the year-ago quarter, partly due to those import costs we'll discuss.

Total Operating Expenses saw a significant reduction as part of the strategic pivot. For Q3 2025, these expenses totaled $52.3 million, which was down from $60.9 million in the prior year's third quarter. This reduction came mainly from dialing back on marketing and adjusting headcount.

You've got to watch the logistics line; outbound freight and logistics costs are definitely increasing because of the current global transportation environment. The company is actively working to mitigate this, partly through a new partnership that provides access to over 50 U.S. facilities, aiming for better speed and efficiency.

The marketing strategy has been completely re-evaluated. The spend on marketing and advertising has been rationalized to improve efficiency, moving away from volume acquisition. By September 2025, this spend was brought down to 12.5% of gross e-commerce revenue, down from 17.7% at the start of the year. They expect continued improvement through 2026.

A major cost headwind comes from import tariffs, which hit the gross margin directly. Roughly 20% of CarParts.com, Inc.'s private-label products come from China, facing tariffs in the range of 55% to 75%. Also, products sourced from Taiwan are facing tariffs around ~25%. The company is managing this with vendor concessions, pricing adjustments, and sourcing diversification.

Here's a snapshot of the key P&L items for Q3 2025:

Cost Component	Q3 2025 Amount (in millions USD)	Comparison/Context
Net Sales	$127.8	Down 12% year-over-year
Cost of Sales	$85.49	Resulted in 33.1% Gross Margin
Gross Profit	$42.3	Down from $51.0 in the year-ago quarter
Total Operating Expenses	$52.90	Down from $60.9 in the year-ago quarter (using table value)
Marketing Spend (% of Revenue)	12.5%	Target/Actual by September 2025

The focus on cost discipline is clear across several areas:

• Headcount reductions contributed to favorable payroll costs.
• Underperforming software was reduced to align fixed operating expenses.
• Variable contribution margin expanded to the low 9% range in Q3.
• The new partnership with ZongTeng Group is expected to lower fulfillment costs.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Revenue Streams

You're looking at how CarParts.com, Inc. is bringing in cash as of late 2025. The focus is clearly shifting toward higher-margin, more predictable income sources, even as the core e-commerce engine adjusts its spending.

• E-commerce sales: Net sales for the third quarter of 2025 landed at $127.8 million.
• High-margin fee-based income: This stream includes product and shipping protection, plus the CarParts+ membership program and roadside assistance. The company reported over 8,000 CarParts+ members as of Q3 2025.
• Recurring revenue: This fee-based income is currently running at nearly $4 million on an annualized run rate basis.
• Wholesale/B2B sales: Revenue comes from selling products to auto parts wholesale distributors, serving markets like crash-avoidance parts.
• Private label sales: Sales from the A-Premium partnership are trending at an approximate $20 million annualized run rate, with potential to exceed $100 million annually over time.

The strategic investment secured in early September 2025 totaled $35.7 million, which is meant to bolster product assortment and logistics, supporting these revenue paths. Mobile app revenue, a key driver, increased to more than 13% of e-commerce sales by the end of the third quarter.

Here's a quick look at the top-line performance from the latest reported quarter:

Metric	Q3 2025 Amount
Net Sales	$127.8 million
Gross Profit	$42.3 million
Gross Margin	33.1%
Adjusted EBITDA Loss	($2.2 million)
Cash Balance (End of Q3)	$36.0 million

The company is actively managing tariff impacts, noting that products from China face rates from 55% to 75%, while those from Taiwan are subject to about 25% tariffs. Finance: draft 13-week cash view by Friday.