Carparts.com, Inc. (PRTS): Canvas du modèle d'entreprise [Jan-2025 Mise à jour]

Dans le monde en évolution rapide de la vente au détail de pièces automobiles en ligne, Carparts.com, Inc. (PRTS) a révolutionné la façon dont les propriétaires de véhicules et les professionnels de la réparation se trouvent des composants critiques, transformant un marché traditionnellement fragmenté en un marché numérique transparent. En tirant parti de la technologie de commerce électronique de pointe, des partenariats stratégiques et une approche centrée sur le client, la société a conçu un modèle commercial sophistiqué qui offre une commodité inégalée, des prix compétitifs et un inventaire approfondi de pièces de rechange et d'OEM aux enthousiastes de diy, indépendants, indépendants Les ateliers de réparation et les consommateurs soucieux du budget.

Carparts.com, Inc. (PRTS) - Modèle commercial: partenariats clés

Fabricants et fournisseurs de pièces automobiles

Carparts.com maintient des partenariats stratégiques avec plus de 300 fabricants et fournisseurs de pièces automobiles à l'échelle mondiale. Les partenariats clés comprennent:

Fabricant	Catégories de produits	Durée du partenariat
Dorman	Pièces de rechange	Plus de 10 ans
Industries APA	Pièces de performance	7 ans
LKQ Corporation	Composants du marché secondaire	5 ans

Marchés en ligne

Carparts.com tire parti des partenariats avec les principales plateformes en ligne pour étendre la portée du marché:

• Amazon Marketplace: 45% du canal de vente tiers
• Ebay Motors: 22% de la distribution des ventes supplémentaires
• Walmart en ligne: 12% canal de vente supplémentaire

Fournisseurs d'expédition et de logistique

Les partenariats logistiques critiques comprennent:

Partenaire de logistique	Volume annuel d'expédition	Couverture
Hauts	1,2 million de packages / an	À l'échelle nationale
FedEx	850 000 packages / an	Continental US
USPS	400 000 packages / an	Zones rurales / éloignées

Aliques de réparation automobile et centres de service

Le réseau de partenariat comprend:

• 3 500 ateliers de réparation indépendants
• 250 Réseaux de centre de services de franchise
• Accords de tarification en gros spécialisés

Plateaux de marketing numérique et de plateforme technologique

Collaborations technologiques et marketing numérique:

Partenaire	Type de service	Investissement annuel
Publicités Google	Publicité numérique	2,4 millions de dollars
Salesforce	Plate-forme CRM	1,1 million de dollars
Adobe	Analyse marketing	$750,000

Carparts.com, Inc. (PRTS) - Modèle d'entreprise: activités clés

Gestion de la plate-forme de commerce électronique

Carparts.com exploite un marché en ligne avec les mesures de plate-forme suivantes:

Métrique de la plate-forme	Valeur
Visiteurs annuels du site Web	12,4 millions
Utilisateurs actifs mensuels	1,2 million
Volume de transaction de plate-forme	326,7 millions de dollars (2023)

Sourcing d'inventaire des pièces automobiles en ligne

La stratégie de gestion des stocks comprend:

• Total des SKU disponibles: 1,2 million
• Réseau des fournisseurs: 500+ fabricants de pièces automobiles
• Taux de rotation des stocks: 4,3 fois par an

Marketing numérique et acquisition de clients

Métrique marketing	Valeur
Dépenses de marketing numérique	42,3 millions de dollars (2023)
Coût d'acquisition des clients	24,50 $ par client
Canaux de commercialisation	SEO, PPC, médias sociaux, e-mail

Développement d'applications de site Web et de mobile

L'infrastructure technologique comprend:

• Téléchargements d'applications mobiles: 780 000
• Time de disponibilité du site Web: 99,97%
• Investissement technologique annuel: 8,6 millions de dollars

Commander la réalisation et le support client

Métrique de réalisation	Valeur
Temps de traitement des commandes moyen	1,2 jours
Canaux de support client	Téléphone, e-mail, chat en direct
Taux de satisfaction client	88%

Carparts.com, Inc. (PRTS) - Modèle d'entreprise: Ressources clés

Infrastructure de technologie de commerce électronique avancée

Depuis le quatrième trimestre 2023, Carparts.com exploite une plate-forme numérique sophistiquée avec les spécifications techniques suivantes:

Composant d'infrastructure	Spécification
Trafic	38,7 millions de visiteurs uniques par an
Time de disponibilité de la plate-forme	Fiabilité de 99,98%
Plate-forme de commerce électronique	Infrastructure AWS basée sur le cloud

Inventaire approfondi de pièces automobiles en ligne

Métriques d'inventaire pour 2023:

• Total SKU: 1,2 million de pièces automobiles
• Valeur des stocks: 87,3 millions de dollars
• Emplacements d'entreposage: 7 centres de distribution à travers les États-Unis

Capacités de marketing numérique solides

Canal de marketing	Métrique de performance
Budget de publicité numérique	22,4 millions de dollars en 2023
Abonnés des médias sociaux	487 000 sur toutes les plateformes
Liste de marketing par e-mail	2,3 millions d'abonnés

Réseau de logistique et de distribution robuste

Indicateurs de performance logistique:

• Volume d'expédition quotidien: 5 200 forfaits
• Délai de livraison moyen: 3,2 jours ouvrables
• Partners maritimes: 12 transporteurs nationaux et régionaux

Technologie qualifiée et équipes de service à la clientèle

Composition de l'équipe	Effectif
Total des employés	642 en décembre 2023
Personnel technologique	187 employés
Représentants du service à la clientèle	215 employés

Carparts.com, Inc. (PRTS) - Modèle d'entreprise: propositions de valeur

Large sélection de pièces automobiles de rechange et d'OEM

Depuis le quatrième trimestre 2023, Carparts.com propose environ 1,2 million de pièces automobiles uniques sur 360 marques automobiles. L'inventaire de l'entreprise s'étend:

Catégorie	Nombre de pièces
Pièces de rechange	850,000
Parties OEM	350,000

Prix ​​compétitifs

La stratégie de tarification comprend:

• Remise moyenne de 30 à 40% par rapport aux détaillants traditionnels de pièces automobiles
• Garantie de correspondance des prix pour les pièces identiques

Expérience d'achat en ligne pratique

Métriques de plate-forme numérique à partir de 2024:

Canal numérique	Métrique de performance
Trafic	8,2 millions de visiteurs mensuels
Téléchargements d'applications mobiles	1,5 million d'utilisateurs actifs

Expédition rapide et fiable

Statistiques de performance d'expédition:

• Délai de livraison moyen: 2-3 jours ouvrables
• Livraison gratuite sur les commandes de plus de 50 $
• Taux de livraison à 95,7%

Site Web et plate-forme mobile convivial

Métriques d'utilisation de la plate-forme:

Fonctionnalité de plate-forme	Métrique de l'expérience utilisateur
Évaluation de facilité d'utilisation du site Web	4.6 / 5 étoiles
Satisfaction des utilisateurs de l'application mobile	4.4 / 5 étoiles

Carparts.com, Inc. (PRTS) - Modèle d'entreprise: relations avec les clients

Plateforme en ligne en libre-service

Carparts.com propose une plate-forme en ligne complète avec les caractéristiques clés suivantes:

Métrique de la plate-forme	Données statistiques
Visiteurs du site Web (annuel)	22,4 millions de visiteurs uniques
Catalogue de produits en ligne	Plus de 1,2 million de pièces et accessoires automobiles
Taux d'achèvement des commandes en ligne	Taux de conversion de 87,3%

Support client réactif

Les canaux de support client comprennent:

• Support de chat en direct
• Assistance par e-mail
• Support téléphonique
• Service client sur les réseaux sociaux

Métrique de soutien	Données de performance
Temps de réponse moyen	Moins de 24 minutes
Évaluation de satisfaction du client	4.6 / 5 étoiles

Système d'examens et de notations de produits

Revoir la métrique	Données statistiques
Examen total des produits	128 000+ avis des clients
Évaluation moyenne des produits	4.3 / 5 étoiles

Recommandations personnalisées

Caractéristiques du moteur de recommandation:

• Algorithmes d'apprentissage automatique
• Suggestions de pièces spécifiques au véhicule
• Suivi des achats historiques

Métrique de personnalisation	Données de performance
Précision de recommandation	Taux de pertinence de 76,5%
Ventes supplémentaires des recommandations	Augmentation des revenus de 18,2%

Programme de fidélité et de récompenses

Métrique du programme de fidélité	Données statistiques
Membres de fidélité enregistrés	340 000 membres actifs
Dépenses moyennes des membres	487 $ par an
Taux d'achat répété	62.7%

Carparts.com, Inc. (PRTS) - Modèle d'entreprise: canaux

Site Web de commerce électronique de l'entreprise

Carparts.com exploite son canal de vente principal via le site Web de Carparts.com, générant 428,7 millions de dollars de ventes nettes pour l'exercice 2022.

Métriques de trafic de site Web	Statistiques annuelles
Visiteurs mensuels uniques	3,2 millions
Durée moyenne de la session	4,5 minutes
Taux de conversion	2.8%

Application mobile

Application mobile lancée pour améliorer l'expérience d'achat numérique.

• Téléchargements d'applications: 750 000
• Trafic mobile: 62% du trafic total du site Web
• Ventes mobiles: 187,3 millions de dollars en 2022

Places de marché en ligne tierces

Les canaux de vente comprennent les plateformes Amazon, eBay et Walmart.

Marché	Ventes annuelles
Amazone	65,4 millions de dollars
eBay	42,7 millions de dollars
Walmart	23,9 millions de dollars

Campagnes de marketing numérique

Dépenses de marketing pour les canaux numériques en 2022.

• Budget total du marketing numérique: 34,6 millions de dollars
• Dépenses de publicité Google: 15,2 millions de dollars
• Publicité des médias sociaux: 8,7 millions de dollars

Email et marketing des médias sociaux

Métriques d'engagement marketing pour les canaux de communication numérique.

Canal	Abonnés / abonnés	Taux d'engagement
Liste de diffusion	2,1 millions	22.5%
Facebook	340,000	3.7%
Instagram	180,000	4.2%

Carparts.com, Inc. (PRTS) - Modèle d'entreprise: segments de clientèle

Les amateurs de bricolage automobile

Au quatrième trimestre 2023, Carparts.com dessert environ 1,2 million de clients actifs des amateurs de bricolage automobile. Dépenses annuelles moyennes par client: 345 $.

Tranche d'âge	Pourcentage	Achat de pièces annuel moyen
18-34	42%	$389
35-54	38%	$412
55+	20%	$276

Ateliers de réparation automobile indépendants

Total B2B Base de clientèle: 87 500 ateliers de réparation indépendants. Revenus annuels de ce segment: 124,6 millions de dollars en 2023.

• Commande de pièces mensuelles moyennes: 3 750 $
• Taux client répété: 76%
• Distribution géographique: 68% urbaine, 32% de banlieue / rural

Propriétaires de véhicules à la recherche de pièces de remplacement

Base de clientèle: 2,4 millions d'utilisateurs enregistrés. Le segment des pièces de remplacement a généré 276,3 millions de dollars en 2023.

Type de véhicule	Part de marché	Valeur moyenne des pièces de pièce
Sedan	42%	$287
SUV	33%	$412
Camion	25%	$538

Performances et amateurs de modification

Revenus de segments de pièces de performance spécialisés: 45,2 millions de dollars en 2023. Total des clients: 185 000.

• Valeur à vie moyenne du client: 1 275 $
• Catégories de modification les plus populaires: systèmes d'échappement, suspension, composants du moteur
• Concentration de tranche d'âge: 25 à 45 ans

Consommateurs soucieux du budget

Segment représentant 31% de la clientèle totale. Revenus annuels du segment du budget: 89,7 millions de dollars en 2023.

Fourchette	Pourcentage de clientèle	Valeur de commande moyenne
$50-$150	45%	$87
$151-$300	35%	$226
Moins de 50 $	20%	$42

Carparts.com, Inc. (PRTS) - Modèle d'entreprise: Structure des coûts

Marchandage des stocks

Pour l'exercice 2023, Carparts.com a déclaré des coûts d'inventaire total de 118,6 millions de dollars. La société maintient une approche de l'approvisionnement en stock stratégique avec la ventilation des coûts suivante:

Catégorie d'inventaire	Coût annuel	Pourcentage de dépenses d'inventaire total
Inventaire des pièces automobiles	95,3 millions de dollars	80.4%
Gestion des stocks d'entreposage	15,2 millions de dollars	12.8%
Offres des stocks	8,1 millions de dollars	6.8%

Maintenance des infrastructures technologiques

Les coûts d'infrastructure technologique pour 2023 ont totalisé 22,4 millions de dollars, avec l'allocation suivante:

• Cloud Computing et hébergement: 8,7 millions de dollars
• Maintenance du site Web et de la plate-forme: 6,3 millions de dollars
• Systèmes de cybersécurité: 4,2 millions de dollars
• Licence et développement logiciel: 3,2 millions de dollars

Dépenses de marketing numérique

Les dépenses de marketing numérique pour 2023 étaient de 37,5 millions de dollars, ventilées comme suit:

Canal de marketing	Dépenses annuelles	Pourcentage du budget marketing
Publicité de recherche payée	15,6 millions de dollars	41.6%
Marketing des médias sociaux	9,3 millions de dollars	24.8%
Affichage et publicité programmatique	7,2 millions de dollars	19.2%
Marketing d'affiliation	5,4 millions de dollars	14.4%

Expédition et logistique

Les frais d'expédition et de logistique pour 2023 s'élevaient à 52,7 millions de dollars:

• Frais d'expédition intérieurs: 38,4 millions de dollars
• Coûts d'expédition internationaux: 9,6 millions de dollars
• Matériel d'emballage: 4,7 millions de dollars

Opérations de support client

Les coûts d'exploitation du support client pour 2023 étaient de 16,2 millions de dollars:

Canal de support	Coût annuel	Pourcentage du budget de soutien
Support téléphonique	7,8 millions de dollars	48.1%
Assistance par e-mail	4,5 millions de dollars	27.8%
Support de chat en direct	2,9 millions de dollars	17.9%
Infrastructure de soutien	1,0 million de dollars	6.2%

Carparts.com, Inc. (PRTS) - Modèle d'entreprise: sources de revenus

Ventes de pièces en ligne directes

Pour l'exercice 2023, Carparts.com a déclaré des ventes nettes totales de 521,5 millions de dollars. Les ventes de pièces en ligne directes représentaient le principal canal de génération de revenus.

Catégorie de vente	Montant des revenus	Pourcentage des ventes totales
Pièces de rechange	312,9 millions de dollars	60%
Pièces d'équipement d'origine (OE)	208,6 millions de dollars	40%

Commission du marché

Carparts.com génère des revenus de la commission grâce à des transactions de vendeurs tiers sur sa plate-forme en ligne.

• Taux de commission du marché: 10-15% par transaction
• Revenus sur le marché total en 2023: 37,6 millions de dollars

Frais d'expédition et de manutention

La société facture des frais d'expédition aux clients en fonction du poids et de la destination de la commande.

Catégorie de frais d'expédition	Frais moyens	Revenus annuels
Expédition standard	$9.99	22,3 millions de dollars
Expédition express	$19.99	8,7 millions de dollars

Offres de produits premium

Carparts.com propose des pièces automobiles haut de gamme et spécialisées avec des prix premium.

• Revenus de pièces premium: 64,5 millions de dollars en 2023
• Marquage moyen des produits premium: 35 à 45%

Services basés sur l'abonnement

L'entreprise a introduit des services d'abonnement pour la mécanique professionnelle et les amateurs d'automobile.

Niveau d'abonnement	Frais mensuels	Abonnés annuels
Mécanicien professionnel	$29.99	12,500
Passionné de l'automobile	$14.99	25,000

CarParts.com, Inc. (PRTS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose CarParts.com over the competition right now, late in 2025. It's all about efficiency and selection, built on a digital foundation.

Seamless factory-to-consumer e-commerce: Cutting out brick-and-mortar supply chain costs

The value here is the direct digital pipeline. This model aims to strip out layers of traditional distribution costs. You see evidence of this focus in the operational metrics, even with recent headwinds. The company is actively working to align fixed costs with volume, streamlining corporate headcount and reducing underperforming software expenses.

• Variable contribution margin improved to the low 9% range in Q3 2025.
• In September 2025, average weekly sales of $9.0 million generated over $900,000 in variable contribution margin.
• In January 2025, average weekly sales of $9.7 million generated under $600,000 in variable contribution margin.

Fitment accuracy: Technology-driven experience to ensure customers get the right part

Getting the part right the first time is critical for customer satisfaction in this space. CarParts.com has been investing in the tech stack to make this happen. They launched a fully re-platformed website in fiscal year 2024 featuring an AI based search solution and machine learning based product recommendations.

Broad product selection: Offering over 1 million SKUs for repair, maintenance, and collision

The sheer breadth of inventory is a major draw. This is being actively expanded through strategic partnerships. For example, the partnership with A-Premium is expected to add 100,000+ new SKUs and boost mechanical parts coverage. As of the end of fiscal year 2024, the selection was already substantial.

Product Category	SKU Count (End of FY 2024)
Branded SKUs	Over 1,466,000
House Brands SKUs	Over 78,000

Speed and convenience: Fast delivery with 2-day coverage to most of the U.S.

Logistics capability underpins delivery promises. A recent strategic investment brought access to significant fulfillment infrastructure. ZongTeng provides a global logistics network with over 24 million sq. ft. of fulfillment space, giving access to 50+ U.S. facilities. Furthermore, a semi-automated Las Vegas distribution center was fully operational in fiscal year 2024, handling 25% of company volume.

Competitive pricing: Direct sourcing and efficient logistics enable lower costs

The company is focused on driving profitability through cost discipline, which supports competitive pricing. They closed on a $35.7 million strategic investment in early September 2025 to strengthen product assortment and logistics capabilities. The A-Premium partnership alone is targeted for $50M incremental near-term revenue, with potential to exceed $100M annually over time. They expect to be free cash flow positive in 2026, which is a key indicator of future cost structure strength.

Here's a quick look at the recent financial snapshot supporting the operational model, based on Q3 2025 results:

Metric	Q3 2025 Amount	Context/Comparison
Net Sales	$127.8 million	Down 12% Year-over-Year
Gross Margin	33.1%	Up from 32.1% in Q1 2025
Cash Balance (Sep 27, 2025)	$36.0 million	No revolver debt
Mobile App Cumulative Net Downloads	Approximately 1,100,000	Focus on owned channels
CarParts+ Memberships	Over 8,000	Paid membership base

The focus on owned channels is clear; they are trying to increase customer lifetime value. Mobile app downloads are a key metric here, showing engagement beyond paid search. If onboarding takes 14+ days, churn risk rises, so logistics improvement is defintely critical.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Customer Relationships

You're looking at how CarParts.com, Inc. connects with and keeps its customers in late 2025. The strategy has clearly pivoted from pure volume to profitable, repeatable engagement, especially given the focus on reducing reliance on expensive paid search.

Direct digital engagement: Fostered through the flagship website and mobile app. The company is actively working to monetize its significant digital traffic, targeting 100 million annual website visits for high-margin fee income opportunities. This digital-first approach is central to lowering overall customer acquisition costs.

CarParts+ membership program: This is a key element for locking in loyalty and generating recurring, high-margin fee income. The program offers roadside assistance and other perks for a set annual fee. The program is stated to have over 8,000 members as of late 2025. The annual fee for the membership is $79 per year, with an alternative payment plan of $9 per month for a 12-month commitment. Benefits include complimentary 24/7 roadside assistance and an extended 60-day return window, double the standard 30-day period for non-members.

The shift toward owned channels is showing measurable results in digital adoption:

• Mobile app cumulative net downloads reached approximately 1,000,000 by the second quarter of 2025.
• The mobile app accounted for 12% of eCommerce revenues in the second quarter of 2025.
• The company is aiming to reduce paid advertising spend to 12.5% of gross e-commerce revenue by 2026, down from 17.7% previously.

Lifecycle marketing and CRM: Initiatives are specifically focused on increasing customer lifetime value (CLV) by encouraging repeat purchases over one-time transactions. This is being achieved by rebalancing the traffic mix toward owned channels like the mobile app and CRM-driven efforts. The goal is to drive more predictable profitability through this enhanced customer relationship management.

Self-service online tools: Empowering drivers for vehicle maintenance and repair is built into the digital experience. The platform is designed to be a one-stop shop for repair and maintenance resources. This self-service capability is supported by the mobile app, which saw improvements in conversion rates and units per order in the second quarter of 2025.

The strategic partnership with A-Premium is directly tied to enhancing the value proposition for all customer types. This collaboration is expected to add over 100,000 SKUs to the assortment. Here's a quick look at the expected financial impact from this relationship:

Metric	Value	Context/Timing
Incremental Revenue Target (Near Term)	$50 million	From A-Premium catalog contribution
Potential Annual Revenue (Long Term)	Exceed $100 million annually	Contingent on market acceptance
Current Annualized Run Rate (A-Premium Sales)	Approximately $20 million	As of Q3 2025 earnings report

Dedicated B2B sales: Scaling the wholesale channel is a stated priority for 2025 to diversify revenue streams beyond the core do-it-yourself (DIY) consumer. This involves adding higher-touch sales efforts and investing in last-mile transportation solutions in key markets to better serve professional installers. This B2B focus is intended to capture a larger market share and improve the overall margin profile.

Key metrics reflecting digital engagement and fee income growth as of mid-2025:

• Mobile App Users (Q2 2025): 1,000,000
• Mobile App Revenue Share (Q2 2025): 12% of eCommerce revenue
• CarParts+ Members (Latest Reported Q2 2025): Over 7,000
• Fee Income Growth Driver: Paid membership and services like product/shipping protection are showing record levels.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Channels

You're looking at how CarParts.com, Inc. gets its parts to the customer, which is really the engine of their entire operation. It's a mix of heavy digital presence and a physical fulfillment backbone.

The flagship e-commerce website, CarParts.com, remains the primary digital storefront, generating 100 million annual visits. This massive traffic volume is a key asset they aim to monetize further through high-margin fee income opportunities. Also, the mobile app has rapidly become a significant growth driver, accounting for more than 13% of e-commerce sales by the end of the third quarter of 2025. This is up from under 9% at the start of the year.

Here's a quick look at the digital channel performance as of the third quarter ended September 27, 2025:

Channel Metric	Value / Status	Period / Context
Flagship Website Annual Visits	100 million	Monetization focus
Mobile App Share of E-commerce Sales	More than 13%	Q3 2025
Mobile App Cumulative Net Downloads	Approximately 1.1 million	As of September 27, 2025
Marketplaces Sales Channel	Continued softness	Q2 2025

The company is actively working to diversify away from pure transactional revenue by growing other channels. The wholesale commercial sales channel, which involves marketing products nationwide to auto parts wholesale distributors, was reported to account for approximately 5% of the overall business in the third quarter of 2024, with expectations for rapid growth. This B2B focus is a key part of their 2025 priorities, aiming to scale with last-mile transportation support in key markets.

The physical infrastructure supporting these sales is centered on the company-owned distribution centers, which serve as the core fulfillment channel. They are optimizing this network for speed and cost efficiency. You should note these specific physical channel components:

• Nationwide fulfillment network spanning 1.2 million square feet (as of late 2024).
• Opened a new semi-automated facility in Las Vegas, Nevada.
• Closed the Virginia facility at the end of October 2025 to align fixed costs with volume.
• Gained access to over 50+ U.S. facilities via the ZongTeng Group partnership.
• Inventory balance stood at $94.3 million at the end of Q3 2025.

Finally, selling through online marketplaces remains a channel, though it experienced softness in the second quarter of 2025, partially offsetting growth in the primary carparts.com channel. The company is focusing on its own channels and the B2B segment for more durable growth.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Customer Segments

You're looking at the core groups CarParts.com, Inc. targets to drive sales, which is crucial given their Q3 2025 net sales were $127.8 million. The strategy, as of late 2025, shows a clear shift away from purely cost-conscious acquisition toward higher-value customers and channels.

The customer base is fundamentally split between direct-to-consumer and commercial/wholesale opportunities. Historically, CarParts.com, Inc. catered to cost-conscious consumers, often relying on paid search advertising, but economic challenges in 2024 prompted a strategic pivot. The company competes with retailers serving both the Do-It-Yourself (DIY) and Do-It-For-Me (DIFM) customer segments.

Here's how the segments break down based on recent strategic focus:

• Individual consumers (DIY): This remains the primary base for repair and maintenance parts purchases through the main CarParts.com website and mobile app.
• Professional installers and repair shops: This is the targeted B2B segment, with the company actively scaling its wholesale operations and adding higher-touch sales in key markets.
• Vehicle owners: This broad group seeks collision, replacement, and mechanical parts, which the company offers through its selection of over 1 million parts.
• Higher-income, less price-sensitive customers: This group is a specific focus for the new acquisition strategy, intended to upgrade the customer base and improve the long-term margin profile.
• Premium and Higher-Margin Segments: The company is realigning around products to target higher margin sales and adding high-margin fee income, which aligns with reaching less price-sensitive buyers.

The focus on B2B and higher-value customers is yielding early results, particularly through strategic partnerships. For example, the contribution from the A-Premium partnership is already noted at $20 million annually. Furthermore, the mobile app is a key channel for engaging higher-value, repeat customers; by Q1 2025, the app, with cumulative net downloads near 900,000, accounted for over 10% of eCommerce revenue.

Here's a quick look at the segments and associated metrics as of late 2025:

Customer Segment Focus	Metric/Data Point	Value/Status (Late 2025)
Overall Business Context	Q3 2025 Net Sales	$127.8 million
Individual Consumers (DIY)	Historical Acquisition Method	Cost-conscious, paid search dependent (under strategic shift)
Professional Installers (B2B)	Strategic Growth Area	Scaling wholesale operations
Strategic Partner Contribution	A-Premium Annualized Contribution	$20 million
Higher-Income/Less Price-Sensitive	Strategic Goal	Upgrade customer base to improve margin profile
Mobile App Users (Channel Metric)	eCommerce Revenue Share (Q1 2025)	Over 10%

The company is actively working to change its customer acquisition mix and margin profile. If onboarding for the B2B segment takes longer than expected, cash flow goals for 2026 could be pressured. The company is also focusing on growing its CarParts+ and Roadside Assistance Memberships, with over 7,000 members as of Q2 2025.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Cost Structure

You're looking at the core expenses CarParts.com, Inc. is managing right now to shift toward profitability. It's a tightrope walk: cutting spend while absorbing external cost pressures. Here's the quick math on where the money is going.

The Cost of Sales for the third quarter of 2025 was reported at $85.49 million. This number reflects the direct cost of the parts sold before any operating expenses are factored in. Gross margin for that quarter landed at 33.1%, which was down from 35.2% in the year-ago quarter, partly due to those import costs we'll discuss.

Total Operating Expenses saw a significant reduction as part of the strategic pivot. For Q3 2025, these expenses totaled $52.3 million, which was down from $60.9 million in the prior year's third quarter. This reduction came mainly from dialing back on marketing and adjusting headcount.

You've got to watch the logistics line; outbound freight and logistics costs are definitely increasing because of the current global transportation environment. The company is actively working to mitigate this, partly through a new partnership that provides access to over 50 U.S. facilities, aiming for better speed and efficiency.

The marketing strategy has been completely re-evaluated. The spend on marketing and advertising has been rationalized to improve efficiency, moving away from volume acquisition. By September 2025, this spend was brought down to 12.5% of gross e-commerce revenue, down from 17.7% at the start of the year. They expect continued improvement through 2026.

A major cost headwind comes from import tariffs, which hit the gross margin directly. Roughly 20% of CarParts.com, Inc.'s private-label products come from China, facing tariffs in the range of 55% to 75%. Also, products sourced from Taiwan are facing tariffs around ~25%. The company is managing this with vendor concessions, pricing adjustments, and sourcing diversification.

Here's a snapshot of the key P&L items for Q3 2025:

Cost Component	Q3 2025 Amount (in millions USD)	Comparison/Context
Net Sales	$127.8	Down 12% year-over-year
Cost of Sales	$85.49	Resulted in 33.1% Gross Margin
Gross Profit	$42.3	Down from $51.0 in the year-ago quarter
Total Operating Expenses	$52.90	Down from $60.9 in the year-ago quarter (using table value)
Marketing Spend (% of Revenue)	12.5%	Target/Actual by September 2025

The focus on cost discipline is clear across several areas:

• Headcount reductions contributed to favorable payroll costs.
• Underperforming software was reduced to align fixed operating expenses.
• Variable contribution margin expanded to the low 9% range in Q3.
• The new partnership with ZongTeng Group is expected to lower fulfillment costs.

Finance: draft 13-week cash view by Friday.

CarParts.com, Inc. (PRTS) - Canvas Business Model: Revenue Streams

You're looking at how CarParts.com, Inc. is bringing in cash as of late 2025. The focus is clearly shifting toward higher-margin, more predictable income sources, even as the core e-commerce engine adjusts its spending.

• E-commerce sales: Net sales for the third quarter of 2025 landed at $127.8 million.
• High-margin fee-based income: This stream includes product and shipping protection, plus the CarParts+ membership program and roadside assistance. The company reported over 8,000 CarParts+ members as of Q3 2025.
• Recurring revenue: This fee-based income is currently running at nearly $4 million on an annualized run rate basis.
• Wholesale/B2B sales: Revenue comes from selling products to auto parts wholesale distributors, serving markets like crash-avoidance parts.
• Private label sales: Sales from the A-Premium partnership are trending at an approximate $20 million annualized run rate, with potential to exceed $100 million annually over time.

The strategic investment secured in early September 2025 totaled $35.7 million, which is meant to bolster product assortment and logistics, supporting these revenue paths. Mobile app revenue, a key driver, increased to more than 13% of e-commerce sales by the end of the third quarter.

Here's a quick look at the top-line performance from the latest reported quarter:

Metric	Q3 2025 Amount
Net Sales	$127.8 million
Gross Profit	$42.3 million
Gross Margin	33.1%
Adjusted EBITDA Loss	($2.2 million)
Cash Balance (End of Q3)	$36.0 million

The company is actively managing tariff impacts, noting that products from China face rates from 55% to 75%, while those from Taiwan are subject to about 25% tariffs. Finance: draft 13-week cash view by Friday.