TELUS Corporation (TU): Modelo de Negocio Canvas [Actualizado en Ene-2025]

En el panorama dinámico de las telecomunicaciones, Telus Corporation se erige como un faro de innovación, navegando estratégicamente el complejo ecosistema digital con su sólido lienzo de modelo de negocio. Desde la infraestructura de red de vanguardia hasta las soluciones transformadoras de salud digital, Telus ha tejido magistralmente una estrategia integral que trasciende los límites de telecomunicaciones tradicionales. Al aprovechar las asociaciones estratégicas, las tecnologías avanzadas y un enfoque centrado en el cliente, la compañía se ha posicionado como un jugador formidable en el sector de tecnología y comunicación en rápida evolución, ofreciendo servicios integrados que redefinen la conectividad y la experiencia digital para diversos segmentos de clientes.

Telus Corporation (TU) - Modelo de negocios: asociaciones clave

Alianza estratégica con proveedores de tecnología

Telus mantiene asociaciones estratégicas con proveedores de tecnología líderes:

Pareja	Enfoque de asociación	Año establecido
Sistemas de Cisco	Infraestructura de red	2010
Tecnologías Huawei	5G Equipo de red	2019
Redes Nokia	Infraestructura de telecomunicaciones	2015

Colaboraciones de proveedores de contenido

Asociaciones de entretenimiento digital de Telus:

• Netflix - Integración de transmisión de contenido
• Disney+ - paquetes de entretenimiento agrupados
• Video de Amazon Prime - Colaboración de la plataforma de transmisión

Asociaciones de computación en la nube y ciberseguridad

Pareja	Categoría de servicio	Valor anual del contrato
Microsoft Azure	Infraestructura en la nube	$ 42 millones
Seguridad de IBM	Soluciones de ciberseguridad	$ 18.5 millones
Servicios web de Amazon	Servicios en la nube	$ 35.7 millones

Empresas conjuntas de telecomunicaciones regionales

Detalles clave de la asociación regional:

• Saskatchewan Telecomunicaciones (Sasktel) - Acuerdo de intercambio de infraestructura
• Manitoba Telecom Services - Colaboración de redes
• Videotron (Quebec) - Acuerdos de roaming y espectro

Telus Corporation (TU) - Modelo de negocio: actividades clave

Desarrollo de infraestructura de red de telecomunicaciones

Telus invirtió $ 3.3 mil millones en gastos de capital en 2022 para el desarrollo de la infraestructura de red. La cobertura de la red 5G alcanzó el 93% de la población canadiense a partir del cuarto trimestre de 2023.

Categoría de inversión en red	Gasto 2022
Infraestructura de red inalámbrica	$ 1.8 mil millones
Expansión de la red de fibra óptica	$ 1.2 mil millones
Actualizaciones del centro de datos	$ 300 millones

Provisión de servicios móviles e internet

Telus reportó 10.6 millones de suscriptores inalámbricos y 1.8 millones de suscriptores de Internet en el cuarto trimestre de 2023.

• Ingresos inalámbricos: $ 2.1 mil millones en el cuarto trimestre de 2023
• Ingresos del servicio de Internet: $ 679 millones en el cuarto trimestre 2023
• Uso de datos móviles: promedio de 12.4 GB por suscriptor mensualmente

Tecnología digital y soluciones de atención médica

El segmento de salud de Telus generó ingresos de $ 520 millones en 2022, sirviendo más de 49 millones de registros de salud.

Segmento de tecnología de salud	2022 métricas
Encuentros de atención virtual	3.2 millones
Registros médicos electrónicos conectados	49.3 millones
Usuarios de la plataforma de salud digital	2.7 millones

Servicio al cliente y soporte técnico

Telus mantuvo una calificación de satisfacción del cliente 95.2% en 2022, con canales de soporte multilingües 24/7.

• Agentes de atención al cliente: 7.200 empleados
• Tiempo de respuesta promedio: 2.5 minutos
• Interacciones de soporte digital: 68% del volumen de soporte total

Investigación de innovación y tecnología

Telus invirtió $ 412 millones en iniciativas de investigación y desarrollo en 2022.

Área de enfoque de investigación	Inversión
AI y aprendizaje automático	$ 156 millones
Tecnologías de ciberseguridad	$ 124 millones
IoT y soluciones conectadas	$ 132 millones

Telus Corporation (TU) - Modelo de negocios: recursos clave

Infraestructura extensa de la red de telecomunicaciones

Telus opera una red integral de telecomunicaciones con los siguientes detalles de la infraestructura:

Componente de infraestructura de red	Especificación
Cobertura de red total	99.2% de la población canadiense
Longitud de la red de fibra óptica	125,000 kilómetros
Inversión total de red (2023)	$ 3.1 mil millones

Capacidades tecnológicas 5G avanzadas

Especificaciones de red Telus 5G:

• Cobertura de red 5G en más de 80 ciudades en Canadá
• Spectrum Holdings en bandas de 3500 MHz y MMWave
• Promedio de 5 g de velocidades de descarga: 422 Mbps

Fuerza laboral calificada en telecomunicaciones y tecnología

Métrica de la fuerza laboral	Valor
Total de empleados	21,700
Profesionales de la tecnología	62% de la fuerza laboral
Inversión de capacitación anual	$ 45 millones

Licencias de espectro significativas y ancho de banda

Detalles de la cartera de Telus Spectrum:

• Licencias totales de espectro: 403.4 MHz
• Valor del espectro: $ 2.8 mil millones
• Bandas de espectro: 600 MHz, 700 MHz, 2500 MHz, 3500 MHz

Plataformas robustas de computación digital y en la nube

Métrica de la plataforma en la nube	Especificación
Inversión en la infraestructura en la nube	$ 672 millones
Ubicaciones de centros de datos	7 ubicaciones principales
Ingresos anuales de servicios en la nube	$ 486 millones

Telus Corporation (TU) - Modelo de negocio: propuestas de valor

Servicios integrales de comunicación integrada

Telus ofrece un conjunto completo de servicios de comunicación con las siguientes métricas clave:

Categoría de servicio	Base de suscriptores	Ingresos anuales
Móvil inalámbrico	10.3 millones de suscriptores	$ 4.8 mil millones
Servicios de internet	2.1 millones de clientes de Internet	$ 1.6 mil millones
Servicios fijos	1,4 millones de clientes fijos	$ 1.2 mil millones

Internet de alta velocidad y conectividad móvil

Rendimiento y cobertura de Telus Network:

• Cobertura de red 5G: 95% de la población canadiense
• Inversión de infraestructura de red: $ 3.2 mil millones en 2023
• Velocidad promedio de datos móviles: 283 Mbps

Soluciones innovadoras de atención médica digital

Métricas de plataforma de salud digital de Telus Health:

Servicio de salud	Base de usuarios	Crecimiento anual
Plataforma de cuidado virtual	2.5 millones de usuarios	37% año tras año
Registros médicos electrónicos	55,000 proveedores de atención médica	22% año tras año

Experiencia personalizada del cliente

Métricas de experiencia del cliente:

• Puntuación neta del promotor: 65 (líder de la industria)
• Tasa de retención de clientes: 87.3%
• Interacciones digitales de autoservicio: 76% de las transacciones de los clientes

Infraestructura de red confiable y segura

Estadísticas de confiabilidad de la red:

Métrico de red	Actuación
Tiempo de actividad de la red	99.99%
Inversiones de ciberseguridad	$ 245 millones anuales
Seguridad del centro de datos	ISO 27001 certificado

Telus Corporation (TU) - Modelo de negocios: relaciones con los clientes

Plataformas de autoservicio digital

Telus ofrece múltiples canales de autoservicio digital con las siguientes métricas:

• Plataforma digital Mytelus con 3.2 millones de usuarios activos a partir del cuarto trimestre 2023
• Tasa de descarga de la aplicación móvil: 1.7 millones de usuarios mensuales activos
• Penetración de gestión de cuentas en línea: 82% de la base de clientes

Canal digital	Compromiso de usuario	Volumen de transacción anual
Portal web de Mytelus	3.2 millones de usuarios	47,6 millones de transacciones
Aplicación móvil	1.7 millones de usuarios activos mensuales	29.3 millones de transacciones

Canales de atención al cliente personalizados

Telus mantiene la infraestructura de atención al cliente multicanal:

• Centros de atención al cliente 24/7 con 2.300 representantes dedicados
• Tiempo de respuesta promedio: 3.2 minutos en todos los canales digitales
• Soporte multilingüe disponible en 6 idiomas

Programas de fidelización y estrategias de retención de clientes

Métrica del programa de fidelización	2023 rendimiento
Tasa de retención de clientes	87.6%
Inscripción del programa de fidelización	1.9 millones de miembros
Recompensas anuales de clientes distribuidas	$ 42.3 millones

Iniciativas de participación comunitaria

Telus cometió $ 78.5 millones en inversiones comunitarias durante 2023, con programas enfocados dirigidos:

• Programas de alfabetización digital
• Soporte de tecnología de salud
• Iniciativas de educación juvenil

Prácticas transparentes de comunicación y facturación

Métricas de transparencia clave:

• Transparencia de facturación en tiempo real a través de plataformas digitales
• Desglose de uso detallado disponible en el 98% de las cuentas de los clientes
• Calificación promedio de claridad de facturación mensual: 4.7/5

Métrica de transparencia de facturación	2023 rendimiento
Satisfacción de facturación de clientes	94.3%
Tiempo de resolución de disputas de facturación	2.1 días

Telus Corporation (TU) - Modelo de negocios: canales

Sitio web en línea y aplicaciones móviles

Telus opera Telus.com con 18.5 millones de interacciones digitales mensuales a partir de 2023. Las descargas de aplicaciones móviles alcanzaron 2.3 millones de usuarios activos en el cuarto trimestre de 2023.

Canal digital	Usuarios mensuales	Crecimiento anual
Telus.com	18.5 millones	7.2%
Aplicación móvil Telus	2.3 millones	12.6%

Ubicaciones de tiendas minoristas

Telus mantiene 270 ubicaciones minoristas de propiedad corporativa en Canadá a partir de 2023.

• Total de tiendas corporativas: 270
• Provincias cubiertas: 10
• Tamaño promedio de la tienda: 1,200 pies cuadrados

Redes de distribuidores autorizadas

Telus apoya 500 ubicaciones autorizadas de concesionarios independientes en todo el país en 2024.

Tipo de distribuidor	Número de ubicaciones	Cobertura del mercado
Distribuidores independientes	500	95% del mercado canadiense

Telesales y centros de atención al cliente

Telus opera 12 centros de atención al cliente con 4.200 representantes de servicio al cliente en 2024.

• Centros de apoyo totales: 12
• Representantes de servicio al cliente: 4.200
• Idiomas compatibles: inglés, francés

Medias sociales y plataformas de marketing digital

Telus mantiene una participación activa en múltiples plataformas digitales con 1,6 millones de seguidores en las redes sociales en 2023.

Plataforma	Seguidores	Tasa de compromiso
LinkedIn	450,000	3.2%
Gorjeo	380,000	2.9%
Instagram	420,000	4.1%
Facebook	350,000	2.7%

Telus Corporation (TU) - Modelo de negocios: segmentos de clientes

Consumidores residenciales

Telus atiende a 17.1 millones de conexiones de clientes en servicios inalámbricos, internet y televisión en Canadá a partir del cuarto trimestre de 2023.

Desglose del segmento	Número de clientes
Suscriptores inalámbricos	10.4 millones
Suscriptores de Internet	4.2 millones
Suscriptores de TV	2.5 millones

Pequeñas y medianas empresas

Telus admite aproximadamente 380,000 clientes comerciales en todo Canadá.

• Soluciones tecnológicas para empresas
• Servicios en la nube
• Paquetes de conectividad
• Soluciones de ciberseguridad

Grandes clientes empresariales

Telus sirve a más del 90% de las empresas Fortune 500 que operan en Canadá.

Segmento empresarial	Cobertura
Soluciones de tecnología empresarial	$ 1.3 mil millones de ingresos en 2023
Clientes internacionales empresariales	500+ clientes corporativos globales

Organizaciones gubernamentales y del sector público

Telus proporciona servicios de transformación digital a gobiernos federales, provinciales y municipales.

• Soluciones de infraestructura digital
• Servicios de ciberseguridad
• Soporte de migración en la nube

Instituciones de atención médica e educativa

Telus apoya más de 1,200 instalaciones de salud y numerosas organizaciones educativas.

Sector	Base de clientes
Instalaciones de atención médica	1,200+ instituciones
Conexiones de telesalud	350,000+ interacciones de cuidado virtual
Soluciones tecnológicas educativas	$ 180 millones de ingresos anuales

Telus Corporation (TU) - Modelo de negocio: Estructura de costos

Mantenimiento de infraestructura de red

Telus invirtió $ 1.6 mil millones en gastos de capital para infraestructura de red en 2022. Los costos anuales de mantenimiento de la red fueron de aproximadamente $ 712 millones.

Categoría de costos de infraestructura	Gasto anual
Mantenimiento de la red de fibra óptica	$ 378 millones
Mantenimiento de la red inalámbrica	$ 334 millones

Investigación y desarrollo de tecnología

Telus asignó $ 282 millones a los gastos de investigación y desarrollo en 2022.

• Desarrollo de tecnología 5G: $ 124 millones
• Iniciativas de inteligencia artificial: $ 86 millones
• Investigación de ciberseguridad: $ 72 millones

Salarios y capacitación de los empleados

La compensación total de los empleados para 2022 fue de $ 2.1 mil millones.

Categoría de costos de empleado	Gasto anual
Salarios base	$ 1.6 mil millones
Capacitación y desarrollo	$ 47 millones
Beneficios y pensión	$ 453 millones

Marketing y adquisición de clientes

Los gastos de marketing totalizaron $ 387 millones en 2022.

• Marketing digital: $ 156 millones
• Publicidad tradicional: $ 112 millones
• Programas de retención de clientes: $ 119 millones

Licencias de espectro y cumplimiento regulatorio

Telus gastó $ 243 millones en licencias de espectro y cumplimiento regulatorio en 2022.

Categoría de costos regulatorios	Gasto anual
Tarifas de licencia de espectro	$ 187 millones
Cumplimiento regulatorio	$ 56 millones

Telus Corporation (TU) - Modelo de negocios: flujos de ingresos

Suscripciones de servicios móviles

Ingresos de servicio móvil Telus para 2023: $ 3.8 mil millones

Categoría de suscripción móvil	Ingresos anuales
Suscriptores móviles pospago	$ 2.6 mil millones
Suscriptores móviles prepagos	$ 620 millones
Servicios de datos móviles	$ 580 millones

Tarifas de servicio de Internet y datos

Ingresos del servicio de Internet Telus para 2023: $ 2.5 mil millones

• Suscripciones residenciales de Internet: $ 1.8 mil millones
• Servicios comerciales de Internet: $ 700 millones

Soluciones empresariales y comerciales

Ingresos empresariales totales para 2023: $ 1.2 mil millones

Categoría de soluciones comerciales	Ingresos anuales
Servicios en la nube	$ 380 millones
Soluciones de ciberseguridad	$ 250 millones
Consultoría	$ 570 millones

Ingresos del servicio de salud digital

Telus Health Ingresos totales para 2023: $ 540 millones

• Servicios de atención virtual: $ 180 millones
• Registros médicos electrónicos: $ 220 millones
• Soluciones de tecnología de salud: $ 140 millones

Venta de equipos y dispositivos

Ingresos totales de dispositivos y equipos para 2023: $ 850 millones

Categoría de dispositivo	Venta anual
Teléfonos inteligentes	$ 480 millones
Tabletas y computadoras portátiles	$ 220 millones
Equipo de red	$ 150 millones

TELUS Corporation (TU) - Canvas Business Model: Value Propositions

You're looking at the core offerings that TELUS Corporation is pushing to the market as of late 2025. These aren't just services; they are the specific, measurable outcomes they promise to customers and stakeholders.

Leading broadband speed and reliability through PureFibre and 5G networks is a cornerstone. The network performance drives loyalty, evidenced by a postpaid mobile phone churn rate of only 0.90% in the second quarter of 2025. The wireline segment saw growth surge by 73% in Q2 2025, adding 27,000 Internet customers that quarter. The 5G network coverage reached over 88% of the Canadian population as of June 30, 2025, covering more than 32.6 million Canadians. Internet connections stood at over 2.7 million customer connections at the end of Q1 2025, marking a 2% growth over the prior twelve months.

The commitment to comprehensive global digital health and well-being solutions is backed by significant scale. As of the end of Q1 2025, TELUS Health supported 76.5 million lives, which was a 7% increase year-over-year. By Q3 2025, this reach had extended further, serving over 160 million lives globally. The segment delivered strong financial results in Q3 2025, with Operating Revenue growth of 18% and Adjusted EBITDA growth of 24%. The company is tracking toward its synergy goal, having realized $376 million in combined annualized synergies from the LifeWorks acquisition by Q1 2025, with a target of $427 million by year-end 2025. Furthermore, the May 2025 acquisition of Workplace Options added service to 88 million employees across 200 countries and territories.

Integrated digital customer experience and AI-powered IT solutions, delivered via TELUS Digital, focus on efficiency and scale. TELUS Digital operates in 32 countries and employed 78,424 team members as of March 31, 2025, a 5% year-over-year increase in headcount. Their Fuel iX platform is designed to enhance agent performance, specifically by reducing onboarding time by 25% through personalized training. Operating revenues for TELUS Digital grew by 8% year-over-year in Q2 2025. This segment's growth in Q1 2025 was primarily driven by its AI & Data Solutions service line.

The value derived from bundled services (Mobile, Internet, TV, Security) is clear in customer acquisition metrics. In Q2 2025, TELUS achieved total Mobile and Fixed customer growth of 198,000, driven by strong demand for these combined offerings. The subscriber base metrics as of Q1 2025 illustrate the scale of these services:

Service Component	Subscriber Base / Growth Metric	Value / Rate
Internet Connections	Total Customer Connections (Q1 2025)	Over 2.7 million
TV Connections	Year-over-Year Growth (Q1 2025)	8%
Security and Automation Subscribers	Total Subscriber Base (Q1 2025)	More than 1.1 million
Mobile Phone Churn	Postpaid Churn Rate (Q2 2025)	0.90%

Finally, the data-driven software-as-a-service (SaaS) for the agriculture and consumer goods value chain shows material revenue expansion. In the first quarter of 2025, this business demonstrated a 20% revenue increase, supported by enhanced profitability. The estimated annual revenue for this specific business unit is cited around $85.9M.

Here's a quick look at the growth drivers across the digital segments in Q3 2025:

• TELUS Health Adjusted EBITDA Growth: 24%
• TELUS Digital Operating Revenue Growth: Driven by higher external revenues
• TELUS Agriculture & Consumer Goods Revenue Change: Lower due to divestiture of non-core assets

The company's overall capital expenditure guidance for 2025, excluding real estate, was set at approximately $2.5 billion.

TELUS Corporation (TU) - Canvas Business Model: Customer Relationships

You're looking at how TELUS Corporation keeps its customers engaged and loyal across its diverse services, from core telecom to its global Health and Agriculture segments. Honestly, the numbers here tell a story of intense focus on service quality to maintain that stickiness.

For large enterprise clients, the relationship model definitely leans toward high-touch service, even if we don't have a specific account manager headcount. We see this reflected in the specialized focus areas for TELUS Digital, which includes B2B Sales Outsourcing and Enterprise Data & AI Transformation, suggesting dedicated, complex support structures for business customers. Furthermore, the focus on customer success within CRM implementation underscores a commitment to deep, ongoing value delivery for key accounts, aiming to align all employees around making those customers successful.

Retention is clearly a top priority, directly supported by proactive service efforts. The postpaid mobile phone churn rate for the full year 2024 was a remarkably low 0.99 per cent, marking the eleventh consecutive year below the one per cent threshold. As of the second quarter of 2025, this performance improved further, with postpaid mobile phone churn hitting 0.90 per cent. This low churn implies an industry-leading customer loyalty rate for that segment, effectively translating that 0.90 per cent Q2 2025 churn into a 99.10 per cent retention rate for that period.

The drive for personalized offers is backed by customer expectation data that TELUS Digital has studied. For instance, 70 per cent of customers say it is important for a brand to know their history, including past purchases and service interactions. To meet this, 62 per cent of customers would actually choose a personalized experience over one that took less time. This shows that the investment in knowing the customer pays off in loyalty.

Self-serve digital tools and automation are essential for efficient interaction, especially given the scale of TELUS Health, which covered over 157 million global lives as of Q2 2025. While general industry statistics suggest that over 60 per cent of US consumers prefer automated self-service options for simple inquiries, TELUS Digital's focus on digital customer experience priorities for 2025 points to optimizing self-help tools to make them more intuitive. This high-tech approach complements the high-touch service model.

Here's a quick look at how TELUS measures customer loyalty through churn:

Metric	Period	Value
Postpaid Mobile Phone Churn Rate	Full Year 2024	0.99 per cent
Postpaid Mobile Phone Churn Rate	Q2 2025	0.90 per cent
Implied Retention Rate (Based on Q2 2025 Churn)	Q2 2025	99.10 per cent

The social capitalism philosophy, encapsulated by the mandate to give where TELUS lives, is quantified through significant financial and time commitments. Since the year 2000, TELUS, its team members, and retirees have contributed $1.8 billion in cash, in-kind contributions, time, and programs. This includes 2.4 million days of volunteerism across Canada and globally. For a more recent example of this commitment, TELUS announced the 2025 winners of its #StandWithOwners contest, investing over $1 million into Canadian small businesses. Also, in 2024, the company donated $5 million in cash and in-kind support specifically for wildfire relief efforts. The dedication of the TELUS Digital team alone saw them volunteer more than 106,000 hours in 2024.

These community investments align with the broader business strategy, as evidenced by the strong performance in their growth areas:

• TELUS Agriculture & Consumer Goods revenue grew 16 per cent in Q4 2024.
• TELUS Health saw accelerated revenue growth of 10 per cent in Q4 2024.
• The company expects consolidated Free Cash Flow of approximately $2.15 billion in 2025.

Finance: draft 13-week cash view by Friday.

TELUS Corporation (TU) - Canvas Business Model: Channels

Company-owned and third-party retail stores and kiosks.

• The company expanded its Tree Tote program in over 200 corporate stores nationwide in Q2 2025.

Direct sales force for large business, government, and enterprise clients.

TELUS Digital acquired GerentTM, a U.S.-based Salesforce-focused consultancy, in April 2025 to augment enterprise-scale implementation and integration projects. TELUS Consumer Goods announced a partnership with Tastewise in May 2025, integrating it into Sales Enablement software for foodservice sales teams to improve targeting and sales efficiency.

Digital channels: website, mobile apps, and online sales portals.

• Total mobile and fixed customer additions in Q3 2025 reached 288,000.
• Total connections across mobile and fixed services reached ~21 million as of Q3 2025, a 5% year-over-year increase.
• Postpaid mobile phone churn was 0.91% in Q3 2025.
• Residential internet connections were over 2.7 million as of Q1 2025.
• Security and automation subscriber base was more than 1.1 million as of Q1 2025.

Global distribution networks for TELUS Health and TELUS Agriculture software.

TELUS Health extended its reach to over 160 million lives covered worldwide as of Q3 2025. In Q1 2025, TELUS Health covered 76.5 million lives. TELUS Agriculture & Consumer Goods revenue increased by 20% in Q1 2025.

Call centers and digital support for customer service and upselling.

The LifeWorks integration delivered $417 million in combined annualized synergies as of Q3 2025, with $88 million attributed to successful cross-selling strategies. The privatization of TELUS Digital is expected to contribute CAD 150-200 million in annualized synergies.

Channel Metric	Value	Reporting Period
Total Mobile & Fixed Customer Additions	288,000	Q3 2025
Total Customer Connections	~21 million	Q3 2025
TELUS Health Global Lives Covered	Over 160 million	Q3 2025
TELUS Health Global Lives Covered	76.5 million	Q1 2025
Annualized Synergies from LifeWorks Integration	$417 million	Q3 2025
Projected Annualized Synergies from TELUS Digital Privatization	CAD 150-200 million	Q3 2025
Targeted AI Revenue from TELUS Digital Platform	~CAD 2 billion	By 2028 (Starting from CAD 800 million in 2025)

TELUS Corporation (TU) - Canvas Business Model: Customer Segments

You're mapping out TELUS Corporation's customer base as of late 2025, and the picture is one of deep penetration in Canada alongside significant global expansion in specialized tech verticals. The segments are distinct, each served by tailored offerings.

Canadian Consumers (Mobile, Internet, TV, Home Security)

This is the foundational base, heavily reliant on bundled services over the PureFibre and wireless broadband networks. You see consistent, though moderating, growth here. For the third quarter of 2025, TELUS Corporation added a total of 288,000 net customer additions, which was down 59,000 from the same period last year, reflecting a greater emphasis on profitable loading and competitive pressures. The residential voice subscriber base continued its decline, dropping by 5 per cent to 986,000 subscribers as of the end of Q3 2025. The growth is clearly shifting to fixed data and connected devices.

Here's a quick look at the connection counts and recent net additions for the core fixed services, based on the latest available quarterly data:

Service Segment	Latest Subscriber/Connection Count (Approximate)	Q3 2025 Net Additions
Internet	Over 2.7 million connections (as of Q1 2025)	40,000
TV	Over 1.4 million connections (as of Q1 2025)	5,000
Security and Automation	More than 1.1 million connections (as of Q1 2025)	6,000

The mobile segment remains critical, though Average Revenue Per User (ARPU) has seen pressure; for instance, mobile phone ARPU declined by 3.3 per cent year-over-year to $56.58 in Q2 2025. Still, postpaid mobile phone churn remained industry-leading at 0.90 per cent in Q2 2025.

Global Enterprise and Mid-Market clients seeking digital experience solutions

This group is served primarily through TELUS Digital, which focuses on digital customer experiences and AI innovation, serving external clients globally. Revenue from the tech and games industry vertical, which includes a leading social media client, saw a 12 per cent increase year-over-year in Q2 2025, adding $44 million in revenue for that quarter. TELUS Digital's external client base spans key verticals including financial technology, gaming, technology, communications and media, and health.

Employers, payors, and providers in the global healthcare market

TELUS Health is a major growth engine, focusing on digital health platforms, payor technology, pharmacy management, and Electronic Medical Records (EMRs). The reach here is measured in lives covered globally. As of the end of the third quarter of 2025, healthcare lives covered stood at 160.6 million worldwide. This represents an increase of 84.6 million over the past 12 months, heavily influenced by the acquisition of Workplace Options and a prospective change in definition. The segment is delivering strong financial results, with Q3 2025 operating revenue growth at 18 per cent and Adjusted EBITDA growth at 24 per cent.

Agricultural producers and consumer goods companies worldwide

TELUS Agriculture & Consumer Goods utilizes cloud-based solutions and data insights to optimize the connection between producers and consumers. This segment serves a diverse client base, including growers, producers, agronomists, advisors, processors, and retailers. While a divestiture of non-core assets impacted Q2 2025 results, the business showed organic improvement throughout 2024 and 2025, following strong revenue growth of 16 per cent in the fourth quarter of 2024.

Government and public sector organizations

TELUS Corporation serves this segment by providing its advanced suite of broadband services, alongside specialized digital and health solutions, to the public sector across Canada and internationally. You won't find specific subscriber counts here, but this forms a distinct, stable part of the overall revenue base.

Finance: draft 13-week cash view by Friday.

TELUS Corporation (TU) - Canvas Business Model: Cost Structure

You're looking at the major drains on TELUS Corporation's cash flow, which is pretty typical for a massive infrastructure player. The cost structure is dominated by the need to keep the network current and competitive.

High capital intensity from network build remains a huge factor. For 2025, TELUS Corporation is targeting Consolidated Capital Expenditures, excluding real estate, at approximately $2.5 billion. This spending is for enhancing 4G and 5G wireless coverage and expanding the TELUS PureFibre footprint, so it's foundational, but it ties up capital.

The day-to-day running costs are significant too. For the twelve months ending September 30, 2025, TELUS Corporation's total operating expenses were reported at $12.891 billion. This figure inherently covers the significant network operating and maintenance expenses you'd expect from running pervasive broadband networks.

Then there are the people costs. Employee salaries and benefits are a major component, especially as TELUS Corporation pushes into digital and AI. We saw workforce adjustments continue into 2025; for example, approximately 700 voluntary severance packages were offered in February 2025 as part of streamlining operations. The company noted that Employee benefits expense increased in the first half of 2025, reflecting team member base expansion in areas like TELUS Digital and higher average salaries.

Costs associated with customer acquisition and equipment subsidies are an ongoing pressure point, often linked to competitive pricing. Management cited rising costs of subscriber growth and retention as a pressure point when setting expectations for 2025. While specific 2025 subsidy amounts aren't broken out, the need to offer competitive deals directly impacts the cost to serve.

Finally, you have the costs tied to internal optimization. TELUS Corporation is actively engaged in integration and restructuring costs from ongoing cost efficiency programs. The company expected total cash restructuring and other disbursements to be approximately $500 million in 2025. This reflects efforts to right-size the organization amid digital transformation and economic challenges.

Here's a quick look at some of the key cost-related financial metrics and targets for TELUS Corporation in 2025:

Cost Component Category	Metric/Target	Amount (2025)
Capital Intensity (Network Build)	Consolidated Capital Expenditures (excl. real estate) Target	$2.5 billion
Operating Expenses	Total Operating Expenses (TTM Sept 30)	$12.891 billion
Restructuring/Efficiency Programs	Expected Total Cash Restructuring Disbursements	$500 million
Workforce Adjustment	Voluntary Severance Packages Offered (Feb 2025)	700 employees
Financial Goal Support	Targeted Net Debt-to-EBITDA Ratio Exit	circa 3.55-times

Finance: draft 13-week cash view by Friday.

TELUS Corporation (TU) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for how TELUS Corporation brings in money as of late 2025. It's a mix of traditional telecom services and newer, high-growth digital ventures. Here's the quick math on the latest reported figures, primarily from the third quarter of 2025 (Q3 2025) and trailing twelve months (TTM) data.

Mobile and Fixed service revenue forms the backbone, driven by subscriptions for voice, data, internet, and TV. Consolidated service revenue growth was 2 per cent in Q3 2025, though overall consolidated operating revenues were flat at $5.1 billion for the quarter, offset by lower equipment revenue. For the twelve months ending September 30, 2025, TELUS Corporation's total revenue was $14.624B, representing a 0.34 per cent decline year-over-year. Within fixed services in Q3 2025, consumer data revenue grew by more than 4 per cent, with residential internet revenue specifically up 6 per cent due to customer growth and higher internet Average Revenue Per User (ARPU).

Digital Health service revenue, reported under the TELUS Health segment, shows strong expansion, fueled by acquisitions like Workplace Options in May 2025. Health services revenues in Q2 2025 increased by $72 million or 16 per cent, following a 13 per cent increase, or $54 million, in Q1 2025. By the end of Q1 2025, healthcare lives covered reached 76.5 million, marking a 7 per cent increase over the prior twelve months. TELUS Health is executing its global growth strategy, delivering Operating Revenue growth of 18 per cent in Q3 2025.

Digital Experience solutions revenue comes largely from the TELUS Digital segment and the separately tracked TELUS International. TELUS Digital operating revenues increased by 5 per cent in Q3 2025, or $33 million. This growth was uneven across verticals:

• Revenue from the tech and games industry vertical increased by $31 million or 8 per cent in Q1 2025.
• The communications and media industry vertical saw a 16 per cent increase, or $35 million, in Q3 2025.
• The eCommerce and fintech industry vertical saw a decrease of $6 million or 7 per cent in Q3 2025.

TELUS International, which operates in digital customer experience and IT services, reported revenue of $2.71 Billion USD for the 2025 Trailing Twelve Months (TTM).

Agriculture & Consumer Goods software and data subscriptions revenue streams are currently seeing a headwind. In Q3 2025, agriculture and consumer goods services revenues saw declines, which the company attributed to the divestiture of non-core assets.

Equipment sales revenue is a variable component. In Q3 2025, lower Mobile equipment revenue was a factor that offset higher Consolidated service revenue growth, contributing to the flat consolidated operating revenue figure compared to the prior year. In Q1 2025, health equipment revenues decreased by $3 million or 75 per cent due to the prior period having a pharmacy hardware upgrade program.

Here's a snapshot of some of the key reported financial metrics around the revenue streams as of late 2025:

Revenue Component/Metric	Latest Reported Value (2025)	Period	Source Context
Consolidated Operating Revenues	$5.1 billion	Q3 2025	Flat compared to prior year
Consolidated Annual Revenue (TTM)	$14.624B	Ending September 30, 2025	0.34 per cent decline YoY
TELUS Health Services Revenue Growth	16 per cent	Q2 2025	Increase of $72 million
TELUS Health Operating Revenue Growth	18 per cent	Q3 2025	Part of global growth strategy
TELUS Digital Operating Revenue Growth	5 per cent	Q3 2025	Increase of $33 million
TELUS International Revenue (TTM)	$2.71 Billion USD	2025 (TTM)	Reported by CompaniesMarketCap
Residential Internet Revenue Growth	6 per cent	Q3 2025	Part of fixed services growth
Quarterly Dividend Payout	$0.4184 per share	Q3 2025	Supported by Free Cash Flow growth

The underlying service revenue growth is definitely the main story here, even if equipment sales are soft. The current quarterly dividend stands at $0.4184 per share.