Telus Corporation (TU): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico das telecomunicações, a Telus Corporation é um farol de inovação, navegando estrategicamente no complexo ecossistema digital com sua robusta tela de modelo de negócios. Desde a infraestrutura de rede de ponta até as soluções de saúde digital transformador, a Telus tecia magistralmente uma estratégia abrangente que transcende os limites tradicionais de telecomunicações. Ao alavancar parcerias estratégicas, tecnologias avançadas e uma abordagem centrada no cliente, a empresa se posicionou como um participante formidável no setor de tecnologia e comunicação em rápida evolução, fornecendo serviços integrados que redefinem a conectividade e a experiência digital para diversos segmentos de clientes.

Telus Corporation (TU) - Modelo de Negócios: Principais Parcerias

Aliança estratégica com provedores de tecnologia

Telus mantém parcerias estratégicas com os principais fornecedores de tecnologia:

Parceiro	Foco em parceria	Ano estabelecido
Sistemas Cisco	Infraestrutura de rede	2010
Tecnologias Huawei	5G Equipamento de rede	2019
Redes Nokia	Infraestrutura de telecomunicações	2015

Colaborações de provedores de conteúdo

Parcerias de entretenimento digital Telus:

• Netflix - Integração de streaming de conteúdo
• Disney+ - pacotes de entretenimento em pacote
• Amazon Prime Video - Colaboração da plataforma de streaming

Computação em nuvem Parcerias de computação e segurança cibernética

Parceiro	Categoria de serviço	Valor anual do contrato
Microsoft Azure	Infraestrutura em nuvem	US $ 42 milhões
IBM Security	Soluções de segurança cibernética	US $ 18,5 milhões
Amazon Web Services	Serviços em nuvem	US $ 35,7 milhões

Joint ventures regionais de telecomunicações

Principais detalhes da parceria regional:

• Saskatchewan Telecommunications (Sasktel) - Contrato de compartilhamento de infraestrutura
• Serviços de telecomunicações de Manitoba - Colaboração de rede
• Videotron (Quebec) - Acordos de roaming e espectro

Telus Corporation (TU) - Modelo de Negócios: Atividades -chave

Desenvolvimento de infraestrutura de rede de telecomunicações

A Telus investiu US $ 3,3 bilhões em despesas de capital em 2022 para desenvolvimento de infraestrutura de rede. A cobertura da rede 5G atingiu 93% da população canadense a partir do quarto trimestre de 2023.

Categoria de investimento em rede	2022 Despesas
Infraestrutura de rede sem fio	US $ 1,8 bilhão
Expansão da rede de fibra óptica	US $ 1,2 bilhão
Atualizações de data center	US $ 300 milhões

Provisão de serviços móveis e de Internet

A TELUS reportou 10,6 milhões de assinantes sem fio e 1,8 milhão de assinantes na Internet no quarto trimestre 2023.

• Receita sem fio: US $ 2,1 bilhões no quarto trimestre 2023
• Receita de Serviço de Internet: US $ 679 milhões no quarto trimestre 2023
• Uso de dados móveis: média 12,4 GB por assinante mensalmente

Tecnologia digital e soluções de saúde

O segmento de saúde da Telus gerou receita de US $ 520 milhões em 2022, atendendo a mais de 49 milhões de registros de saúde.

Segmento de tecnologia de saúde	2022 Métricas
Encontros de cuidados virtuais	3,2 milhões
Registros médicos eletrônicos conectados	49,3 milhões
Usuários da plataforma de saúde digital	2,7 milhões

Atendimento ao cliente e suporte técnico

A Telus manteve 95,2% de classificação de satisfação do cliente em 2022, com canais de suporte multilíngues 24/7.

• Agentes de suporte ao cliente: 7.200 funcionários
• Tempo médio de resposta: 2,5 minutos
• Interações de suporte digital: 68% do volume total de suporte

Pesquisa de inovação e tecnologia

A Telus investiu US $ 412 milhões em iniciativas de pesquisa e desenvolvimento em 2022.

Área de foco de pesquisa	Investimento
AI e aprendizado de máquina	US $ 156 milhões
Tecnologias de segurança cibernética	US $ 124 milhões
IoT e soluções conectadas	US $ 132 milhões

Telus Corporation (TU) - Modelo de Negócios: Recursos -Principais

Extensa infraestrutura de rede de telecomunicações

A Telus opera uma rede de telecomunicações abrangentes com os seguintes detalhes da infraestrutura:

Componente de infraestrutura de rede	Especificação
Cobertura total da rede	99,2% da população canadense
Comprimento da rede de fibra óptica	125.000 quilômetros
Investimento de rede total (2023)	US $ 3,1 bilhões

Recursos avançados de tecnologia 5G

Especificações da rede Telus 5G:

• 5G Cobertura de rede em mais de 80 cidades em todo o Canadá
• Holdings de espectro em bandas de 3500 MHz e MMWave
• Velocidade média de download 5g: 422 Mbps

Força de trabalho qualificada em telecomunicações e tecnologia

Métrica da força de trabalho	Valor
Total de funcionários	21,700
Profissionais de tecnologia	62% da força de trabalho
Investimento anual de treinamento	US $ 45 milhões

Licenças de espectro significativas e largura de banda

Detalhes do portfólio de espectro Telus:

• Licenças totais de espectro: 403,4 MHz
• Valor do espectro: US $ 2,8 bilhões
• Bandas de espectro: 600 MHz, 700 MHz, 2500 MHz, 3500 MHz

Plataformas robustas de computação digital e em nuvem

Métrica da plataforma em nuvem	Especificação
Investimento em infraestrutura em nuvem	US $ 672 milhões
Locais de data center	7 locais primários
Receita anual de serviços em nuvem	US $ 486 milhões

Telus Corporation (TU) - Modelo de Negócios: Proposições de Valor

Serviços de comunicação integrados abrangentes

A Telus oferece um conjunto completo de serviços de comunicação com as seguintes métricas principais:

Categoria de serviço	Base de assinante	Receita anual
Mobile Wireless	10,3 milhões de assinantes	US $ 4,8 bilhões
Serviços de Internet	2,1 milhões de clientes da Internet	US $ 1,6 bilhão
Serviços de telefone fixo	1,4 milhão de clientes fixos	US $ 1,2 bilhão

Internet de alta velocidade e conectividade móvel

Desempenho e cobertura da rede Telus:

• 5G Cobertura de rede: 95% da população canadense
• Investimento de infraestrutura de rede: US $ 3,2 bilhões em 2023
• Velocidade média de dados móveis: 283 Mbps

Soluções inovadoras de saúde digital

Métricas da plataforma de saúde digital da Telus Health Digital:

Serviço de Saúde	Base de usuários	Crescimento anual
Plataforma de cuidados virtuais	2,5 milhões de usuários	37% ano a ano
Registros médicos eletrônicos	55.000 prestadores de serviços de saúde	22% ano a ano

Experiência personalizada do cliente

Métricas de experiência do cliente:

• Pontuação do promotor líquido: 65 (líder do setor)
• Taxa de retenção de clientes: 87,3%
• Interações de autoatendimento digital: 76% das transações de clientes

Infraestrutura de rede confiável e segura

Estatísticas de confiabilidade da rede:

Métrica de rede	Desempenho
Tempo de atividade da rede	99.99%
Investimentos de segurança cibernética	US $ 245 milhões anualmente
Segurança do data center	Certificado ISO 27001

Telus Corporation (TU) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de autoatendimento digital

A Telus oferece vários canais de autoatendimento digital com as seguintes métricas:

• Mytelus Digital Platform com 3,2 milhões de usuários ativos a partir do quarto trimestre 2023
• Taxa de download de aplicativos móveis: 1,7 milhão de usuários mensais ativos
• Gerenciamento de contas on -line Penetração: 82% da base de clientes

Canal digital	Engajamento do usuário	Volume anual de transações
Portal da web mytelus	3,2 milhões de usuários	47,6 milhões de transações
Aplicativo móvel	1,7 milhão de usuários ativos mensais	29,3 milhões de transações

Canais de suporte ao cliente personalizados

Telus mantém a infraestrutura de suporte ao cliente multicanal:

• Centros de suporte ao cliente 24/7 com 2.300 representantes dedicados
• Tempo médio de resposta: 3,2 minutos em canais digitais
• Suporte multilíngue disponível em 6 idiomas

Programas de fidelidade e estratégias de retenção de clientes

Métrica do Programa de Fidelidade	2023 desempenho
Taxa de retenção de clientes	87.6%
Inscrição do programa de fidelidade	1,9 milhão de membros
Recompensas anuais do cliente distribuídas	US $ 42,3 milhões

Iniciativas de engajamento da comunidade

Telus comprometeu US $ 78,5 milhões em investimentos comunitários durante 2023, com programas focados direcionados:

• Programas de alfabetização digital
• Suporte à tecnologia da saúde
• Iniciativas de educação juvenil

Práticas de comunicação e cobrança transparentes

Métricas de transparência -chave:

• Transparência de cobrança em tempo real através de plataformas digitais
• Redução detalhada de uso disponível em 98% das contas de clientes
• Classificação média de clareza mensal de cobrança: 4.7/5

Métrica de transparência de cobrança	2023 desempenho
Satisfação de cobrança do cliente	94.3%
Tempo de resolução de disputas de cobrança	2,1 dias

Telus Corporation (TU) - Modelo de Negócios: Canais

Site online e aplicativos móveis

A Telus opera o Telus.com com 18,5 milhões de interações digitais mensais a partir de 2023. Downloads de aplicativos móveis atingiram 2,3 milhões de usuários ativos no quarto trimestre 2023.

Canal digital	Usuários mensais	Crescimento anual
Telus.com	18,5 milhões	7.2%
Telus Mobile App	2,3 milhões	12.6%

Locais de lojas de varejo

A Telus mantém 270 locais de varejo corporativos em todo o Canadá a partir de 2023.

• Total de lojas corporativas: 270
• Províncias cobertas: 10
• Tamanho médio da loja: 1.200 pés quadrados

Redes de revendedores autorizados

A Telus suporta 500 locais de revendedores independentes autorizados em todo o país em 2024.

Tipo de revendedor	Número de locais	Cobertura de mercado
Revendedores independentes	500	95% do mercado canadense

Telesales e centros de suporte ao cliente

A Telus opera 12 centros de suporte ao cliente com 4.200 representantes de atendimento ao cliente em 2024.

• Centros de suporte total: 12
• Representantes de atendimento ao cliente: 4.200
• Idiomas suportados: inglês, francês

Mídias sociais e plataformas de marketing digital

A Telus mantém o envolvimento ativo em várias plataformas digitais com 1,6 milhão de seguidores de mídia social em 2023.

Plataforma	Seguidores	Taxa de engajamento
LinkedIn	450,000	3.2%
Twitter	380,000	2.9%
Instagram	420,000	4.1%
Facebook	350,000	2.7%

Telus Corporation (TU) - Modelo de negócios: segmentos de clientes

Consumidores residenciais

A Telus atende a 17,1 milhões de conexões de clientes nos serviços sem fio, Internet e TV no Canadá a partir do quarto trimestre 2023.

Quebra de segmento	Número de clientes
Assinantes sem fio	10,4 milhões
Assinantes da Internet	4,2 milhões
Assinantes de TV	2,5 milhões

Pequenas e médias empresas

A Telus suporta aproximadamente 380.000 clientes comerciais em todo o Canadá.

• Soluções de tecnologia para empresas
• Serviços em nuvem
• Pacotes de conectividade
• Soluções de segurança cibernética

Grandes clientes corporativos

A Telus atende mais de 90% das empresas da Fortune 500 que operam no Canadá.

Segmento corporativo	Cobertura
Enterprise Technology Solutions	Receita de US $ 1,3 bilhão em 2023
Clientes da empresa internacional	500 mais de clientes corporativos globais

Organizações do governo e do setor público

A Telus fornece serviços de transformação digital aos governos federais, provinciais e municipais.

• Soluções de infraestrutura digital
• Serviços de segurança cibernética
• Suporte de migração em nuvem

Instituições de saúde e educação

A Telus suporta mais de 1.200 instalações de saúde e inúmeras organizações educacionais.

Setor	Base de clientes
Instalações de saúde	1.200 mais de instituições
Conexões de telessaúde	350.000 mais interações de cuidados virtuais
Soluções de Tecnologia Educacional	Receita anual de US $ 180 milhões

Telus Corporation (TU) - Modelo de Negócios: Estrutura de Custo

Manutenção de infraestrutura de rede

A Telus investiu US $ 1,6 bilhão em despesas de capital para infraestrutura de rede em 2022. Os custos anuais de manutenção da rede foram de aproximadamente US $ 712 milhões.

Categoria de custo de infraestrutura	Despesas anuais
Manutenção de rede de fibra óptica	US $ 378 milhões
Manutenção da rede sem fio	US $ 334 milhões

Pesquisa e desenvolvimento de tecnologia

A Telus alocou US $ 282 milhões para despesas de pesquisa e desenvolvimento em 2022.

• Desenvolvimento de tecnologia 5G: US $ 124 milhões
• Iniciativas de inteligência artificial: US $ 86 milhões
• Pesquisa de segurança cibernética: US $ 72 milhões

Salários e treinamento de funcionários

A compensação total dos funcionários em 2022 foi de US $ 2,1 bilhões.

Categoria de custo do funcionário	Despesas anuais
Salários da base	US $ 1,6 bilhão
Treinamento e desenvolvimento	US $ 47 milhões
Benefícios e pensão	US $ 453 milhões

Marketing e aquisição de clientes

As despesas de marketing totalizaram US $ 387 milhões em 2022.

• Marketing Digital: US $ 156 milhões
• Publicidade tradicional: US $ 112 milhões
• Programas de retenção de clientes: US $ 119 milhões

Licenciamento de espectro e conformidade regulatória

A TELUS gastou US $ 243 milhões em licenciamento de espectro e conformidade regulatória em 2022.

Categoria de custo regulatório	Despesas anuais
Taxas de licenciamento de espectro	US $ 187 milhões
Conformidade regulatória	US $ 56 milhões

Telus Corporation (TU) - Modelo de negócios: fluxos de receita

Assinaturas de serviço móvel

Receita de Serviço Móvel de Telus para 2023: US $ 3,8 bilhões

Categoria de assinatura móvel	Receita anual
Assinantes móveis pós -pagos	US $ 2,6 bilhões
Assinantes móveis pré -pagos	US $ 620 milhões
Serviços de dados móveis	US $ 580 milhões

Taxas de Internet e Serviço de Dados

Receita de serviço da Internet da Telus para 2023: US $ 2,5 bilhões

• Assinaturas residenciais da Internet: US $ 1,8 bilhão
• Serviços de Internet de Negócios: US $ 700 milhões

Soluções corporativas e de negócios

Receita total da empresa para 2023: US $ 1,2 bilhão

Categoria de solução comercial	Receita anual
Serviços em nuvem	US $ 380 milhões
Soluções de segurança cibernética	US $ 250 milhões
Consultoria	US $ 570 milhões

Receitas de serviço de saúde digital

Receita total de saúde da Telus para 2023: US $ 540 milhões

• Serviços de cuidados virtuais: US $ 180 milhões
• Registros médicos eletrônicos: US $ 220 milhões
• Soluções de tecnologia de saúde: US $ 140 milhões

Vendas de equipamentos e dispositivos

Receita total de dispositivos e equipamentos para 2023: US $ 850 milhões

Categoria de dispositivo	Vendas anuais
Smartphones	US $ 480 milhões
Comprimidos e laptops	US $ 220 milhões
Equipamento de rede	US $ 150 milhões

TELUS Corporation (TU) - Canvas Business Model: Value Propositions

You're looking at the core offerings that TELUS Corporation is pushing to the market as of late 2025. These aren't just services; they are the specific, measurable outcomes they promise to customers and stakeholders.

Leading broadband speed and reliability through PureFibre and 5G networks is a cornerstone. The network performance drives loyalty, evidenced by a postpaid mobile phone churn rate of only 0.90% in the second quarter of 2025. The wireline segment saw growth surge by 73% in Q2 2025, adding 27,000 Internet customers that quarter. The 5G network coverage reached over 88% of the Canadian population as of June 30, 2025, covering more than 32.6 million Canadians. Internet connections stood at over 2.7 million customer connections at the end of Q1 2025, marking a 2% growth over the prior twelve months.

The commitment to comprehensive global digital health and well-being solutions is backed by significant scale. As of the end of Q1 2025, TELUS Health supported 76.5 million lives, which was a 7% increase year-over-year. By Q3 2025, this reach had extended further, serving over 160 million lives globally. The segment delivered strong financial results in Q3 2025, with Operating Revenue growth of 18% and Adjusted EBITDA growth of 24%. The company is tracking toward its synergy goal, having realized $376 million in combined annualized synergies from the LifeWorks acquisition by Q1 2025, with a target of $427 million by year-end 2025. Furthermore, the May 2025 acquisition of Workplace Options added service to 88 million employees across 200 countries and territories.

Integrated digital customer experience and AI-powered IT solutions, delivered via TELUS Digital, focus on efficiency and scale. TELUS Digital operates in 32 countries and employed 78,424 team members as of March 31, 2025, a 5% year-over-year increase in headcount. Their Fuel iX platform is designed to enhance agent performance, specifically by reducing onboarding time by 25% through personalized training. Operating revenues for TELUS Digital grew by 8% year-over-year in Q2 2025. This segment's growth in Q1 2025 was primarily driven by its AI & Data Solutions service line.

The value derived from bundled services (Mobile, Internet, TV, Security) is clear in customer acquisition metrics. In Q2 2025, TELUS achieved total Mobile and Fixed customer growth of 198,000, driven by strong demand for these combined offerings. The subscriber base metrics as of Q1 2025 illustrate the scale of these services:

Service Component	Subscriber Base / Growth Metric	Value / Rate
Internet Connections	Total Customer Connections (Q1 2025)	Over 2.7 million
TV Connections	Year-over-Year Growth (Q1 2025)	8%
Security and Automation Subscribers	Total Subscriber Base (Q1 2025)	More than 1.1 million
Mobile Phone Churn	Postpaid Churn Rate (Q2 2025)	0.90%

Finally, the data-driven software-as-a-service (SaaS) for the agriculture and consumer goods value chain shows material revenue expansion. In the first quarter of 2025, this business demonstrated a 20% revenue increase, supported by enhanced profitability. The estimated annual revenue for this specific business unit is cited around $85.9M.

Here's a quick look at the growth drivers across the digital segments in Q3 2025:

• TELUS Health Adjusted EBITDA Growth: 24%
• TELUS Digital Operating Revenue Growth: Driven by higher external revenues
• TELUS Agriculture & Consumer Goods Revenue Change: Lower due to divestiture of non-core assets

The company's overall capital expenditure guidance for 2025, excluding real estate, was set at approximately $2.5 billion.

TELUS Corporation (TU) - Canvas Business Model: Customer Relationships

You're looking at how TELUS Corporation keeps its customers engaged and loyal across its diverse services, from core telecom to its global Health and Agriculture segments. Honestly, the numbers here tell a story of intense focus on service quality to maintain that stickiness.

For large enterprise clients, the relationship model definitely leans toward high-touch service, even if we don't have a specific account manager headcount. We see this reflected in the specialized focus areas for TELUS Digital, which includes B2B Sales Outsourcing and Enterprise Data & AI Transformation, suggesting dedicated, complex support structures for business customers. Furthermore, the focus on customer success within CRM implementation underscores a commitment to deep, ongoing value delivery for key accounts, aiming to align all employees around making those customers successful.

Retention is clearly a top priority, directly supported by proactive service efforts. The postpaid mobile phone churn rate for the full year 2024 was a remarkably low 0.99 per cent, marking the eleventh consecutive year below the one per cent threshold. As of the second quarter of 2025, this performance improved further, with postpaid mobile phone churn hitting 0.90 per cent. This low churn implies an industry-leading customer loyalty rate for that segment, effectively translating that 0.90 per cent Q2 2025 churn into a 99.10 per cent retention rate for that period.

The drive for personalized offers is backed by customer expectation data that TELUS Digital has studied. For instance, 70 per cent of customers say it is important for a brand to know their history, including past purchases and service interactions. To meet this, 62 per cent of customers would actually choose a personalized experience over one that took less time. This shows that the investment in knowing the customer pays off in loyalty.

Self-serve digital tools and automation are essential for efficient interaction, especially given the scale of TELUS Health, which covered over 157 million global lives as of Q2 2025. While general industry statistics suggest that over 60 per cent of US consumers prefer automated self-service options for simple inquiries, TELUS Digital's focus on digital customer experience priorities for 2025 points to optimizing self-help tools to make them more intuitive. This high-tech approach complements the high-touch service model.

Here's a quick look at how TELUS measures customer loyalty through churn:

Metric	Period	Value
Postpaid Mobile Phone Churn Rate	Full Year 2024	0.99 per cent
Postpaid Mobile Phone Churn Rate	Q2 2025	0.90 per cent
Implied Retention Rate (Based on Q2 2025 Churn)	Q2 2025	99.10 per cent

The social capitalism philosophy, encapsulated by the mandate to give where TELUS lives, is quantified through significant financial and time commitments. Since the year 2000, TELUS, its team members, and retirees have contributed $1.8 billion in cash, in-kind contributions, time, and programs. This includes 2.4 million days of volunteerism across Canada and globally. For a more recent example of this commitment, TELUS announced the 2025 winners of its #StandWithOwners contest, investing over $1 million into Canadian small businesses. Also, in 2024, the company donated $5 million in cash and in-kind support specifically for wildfire relief efforts. The dedication of the TELUS Digital team alone saw them volunteer more than 106,000 hours in 2024.

These community investments align with the broader business strategy, as evidenced by the strong performance in their growth areas:

• TELUS Agriculture & Consumer Goods revenue grew 16 per cent in Q4 2024.
• TELUS Health saw accelerated revenue growth of 10 per cent in Q4 2024.
• The company expects consolidated Free Cash Flow of approximately $2.15 billion in 2025.

Finance: draft 13-week cash view by Friday.

TELUS Corporation (TU) - Canvas Business Model: Channels

Company-owned and third-party retail stores and kiosks.

• The company expanded its Tree Tote program in over 200 corporate stores nationwide in Q2 2025.

Direct sales force for large business, government, and enterprise clients.

TELUS Digital acquired GerentTM, a U.S.-based Salesforce-focused consultancy, in April 2025 to augment enterprise-scale implementation and integration projects. TELUS Consumer Goods announced a partnership with Tastewise in May 2025, integrating it into Sales Enablement software for foodservice sales teams to improve targeting and sales efficiency.

Digital channels: website, mobile apps, and online sales portals.

• Total mobile and fixed customer additions in Q3 2025 reached 288,000.
• Total connections across mobile and fixed services reached ~21 million as of Q3 2025, a 5% year-over-year increase.
• Postpaid mobile phone churn was 0.91% in Q3 2025.
• Residential internet connections were over 2.7 million as of Q1 2025.
• Security and automation subscriber base was more than 1.1 million as of Q1 2025.

Global distribution networks for TELUS Health and TELUS Agriculture software.

TELUS Health extended its reach to over 160 million lives covered worldwide as of Q3 2025. In Q1 2025, TELUS Health covered 76.5 million lives. TELUS Agriculture & Consumer Goods revenue increased by 20% in Q1 2025.

Call centers and digital support for customer service and upselling.

The LifeWorks integration delivered $417 million in combined annualized synergies as of Q3 2025, with $88 million attributed to successful cross-selling strategies. The privatization of TELUS Digital is expected to contribute CAD 150-200 million in annualized synergies.

Channel Metric	Value	Reporting Period
Total Mobile & Fixed Customer Additions	288,000	Q3 2025
Total Customer Connections	~21 million	Q3 2025
TELUS Health Global Lives Covered	Over 160 million	Q3 2025
TELUS Health Global Lives Covered	76.5 million	Q1 2025
Annualized Synergies from LifeWorks Integration	$417 million	Q3 2025
Projected Annualized Synergies from TELUS Digital Privatization	CAD 150-200 million	Q3 2025
Targeted AI Revenue from TELUS Digital Platform	~CAD 2 billion	By 2028 (Starting from CAD 800 million in 2025)

TELUS Corporation (TU) - Canvas Business Model: Customer Segments

You're mapping out TELUS Corporation's customer base as of late 2025, and the picture is one of deep penetration in Canada alongside significant global expansion in specialized tech verticals. The segments are distinct, each served by tailored offerings.

Canadian Consumers (Mobile, Internet, TV, Home Security)

This is the foundational base, heavily reliant on bundled services over the PureFibre and wireless broadband networks. You see consistent, though moderating, growth here. For the third quarter of 2025, TELUS Corporation added a total of 288,000 net customer additions, which was down 59,000 from the same period last year, reflecting a greater emphasis on profitable loading and competitive pressures. The residential voice subscriber base continued its decline, dropping by 5 per cent to 986,000 subscribers as of the end of Q3 2025. The growth is clearly shifting to fixed data and connected devices.

Here's a quick look at the connection counts and recent net additions for the core fixed services, based on the latest available quarterly data:

Service Segment	Latest Subscriber/Connection Count (Approximate)	Q3 2025 Net Additions
Internet	Over 2.7 million connections (as of Q1 2025)	40,000
TV	Over 1.4 million connections (as of Q1 2025)	5,000
Security and Automation	More than 1.1 million connections (as of Q1 2025)	6,000

The mobile segment remains critical, though Average Revenue Per User (ARPU) has seen pressure; for instance, mobile phone ARPU declined by 3.3 per cent year-over-year to $56.58 in Q2 2025. Still, postpaid mobile phone churn remained industry-leading at 0.90 per cent in Q2 2025.

Global Enterprise and Mid-Market clients seeking digital experience solutions

This group is served primarily through TELUS Digital, which focuses on digital customer experiences and AI innovation, serving external clients globally. Revenue from the tech and games industry vertical, which includes a leading social media client, saw a 12 per cent increase year-over-year in Q2 2025, adding $44 million in revenue for that quarter. TELUS Digital's external client base spans key verticals including financial technology, gaming, technology, communications and media, and health.

Employers, payors, and providers in the global healthcare market

TELUS Health is a major growth engine, focusing on digital health platforms, payor technology, pharmacy management, and Electronic Medical Records (EMRs). The reach here is measured in lives covered globally. As of the end of the third quarter of 2025, healthcare lives covered stood at 160.6 million worldwide. This represents an increase of 84.6 million over the past 12 months, heavily influenced by the acquisition of Workplace Options and a prospective change in definition. The segment is delivering strong financial results, with Q3 2025 operating revenue growth at 18 per cent and Adjusted EBITDA growth at 24 per cent.

Agricultural producers and consumer goods companies worldwide

TELUS Agriculture & Consumer Goods utilizes cloud-based solutions and data insights to optimize the connection between producers and consumers. This segment serves a diverse client base, including growers, producers, agronomists, advisors, processors, and retailers. While a divestiture of non-core assets impacted Q2 2025 results, the business showed organic improvement throughout 2024 and 2025, following strong revenue growth of 16 per cent in the fourth quarter of 2024.

Government and public sector organizations

TELUS Corporation serves this segment by providing its advanced suite of broadband services, alongside specialized digital and health solutions, to the public sector across Canada and internationally. You won't find specific subscriber counts here, but this forms a distinct, stable part of the overall revenue base.

Finance: draft 13-week cash view by Friday.

TELUS Corporation (TU) - Canvas Business Model: Cost Structure

You're looking at the major drains on TELUS Corporation's cash flow, which is pretty typical for a massive infrastructure player. The cost structure is dominated by the need to keep the network current and competitive.

High capital intensity from network build remains a huge factor. For 2025, TELUS Corporation is targeting Consolidated Capital Expenditures, excluding real estate, at approximately $2.5 billion. This spending is for enhancing 4G and 5G wireless coverage and expanding the TELUS PureFibre footprint, so it's foundational, but it ties up capital.

The day-to-day running costs are significant too. For the twelve months ending September 30, 2025, TELUS Corporation's total operating expenses were reported at $12.891 billion. This figure inherently covers the significant network operating and maintenance expenses you'd expect from running pervasive broadband networks.

Then there are the people costs. Employee salaries and benefits are a major component, especially as TELUS Corporation pushes into digital and AI. We saw workforce adjustments continue into 2025; for example, approximately 700 voluntary severance packages were offered in February 2025 as part of streamlining operations. The company noted that Employee benefits expense increased in the first half of 2025, reflecting team member base expansion in areas like TELUS Digital and higher average salaries.

Costs associated with customer acquisition and equipment subsidies are an ongoing pressure point, often linked to competitive pricing. Management cited rising costs of subscriber growth and retention as a pressure point when setting expectations for 2025. While specific 2025 subsidy amounts aren't broken out, the need to offer competitive deals directly impacts the cost to serve.

Finally, you have the costs tied to internal optimization. TELUS Corporation is actively engaged in integration and restructuring costs from ongoing cost efficiency programs. The company expected total cash restructuring and other disbursements to be approximately $500 million in 2025. This reflects efforts to right-size the organization amid digital transformation and economic challenges.

Here's a quick look at some of the key cost-related financial metrics and targets for TELUS Corporation in 2025:

Cost Component Category	Metric/Target	Amount (2025)
Capital Intensity (Network Build)	Consolidated Capital Expenditures (excl. real estate) Target	$2.5 billion
Operating Expenses	Total Operating Expenses (TTM Sept 30)	$12.891 billion
Restructuring/Efficiency Programs	Expected Total Cash Restructuring Disbursements	$500 million
Workforce Adjustment	Voluntary Severance Packages Offered (Feb 2025)	700 employees
Financial Goal Support	Targeted Net Debt-to-EBITDA Ratio Exit	circa 3.55-times

Finance: draft 13-week cash view by Friday.

TELUS Corporation (TU) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for how TELUS Corporation brings in money as of late 2025. It's a mix of traditional telecom services and newer, high-growth digital ventures. Here's the quick math on the latest reported figures, primarily from the third quarter of 2025 (Q3 2025) and trailing twelve months (TTM) data.

Mobile and Fixed service revenue forms the backbone, driven by subscriptions for voice, data, internet, and TV. Consolidated service revenue growth was 2 per cent in Q3 2025, though overall consolidated operating revenues were flat at $5.1 billion for the quarter, offset by lower equipment revenue. For the twelve months ending September 30, 2025, TELUS Corporation's total revenue was $14.624B, representing a 0.34 per cent decline year-over-year. Within fixed services in Q3 2025, consumer data revenue grew by more than 4 per cent, with residential internet revenue specifically up 6 per cent due to customer growth and higher internet Average Revenue Per User (ARPU).

Digital Health service revenue, reported under the TELUS Health segment, shows strong expansion, fueled by acquisitions like Workplace Options in May 2025. Health services revenues in Q2 2025 increased by $72 million or 16 per cent, following a 13 per cent increase, or $54 million, in Q1 2025. By the end of Q1 2025, healthcare lives covered reached 76.5 million, marking a 7 per cent increase over the prior twelve months. TELUS Health is executing its global growth strategy, delivering Operating Revenue growth of 18 per cent in Q3 2025.

Digital Experience solutions revenue comes largely from the TELUS Digital segment and the separately tracked TELUS International. TELUS Digital operating revenues increased by 5 per cent in Q3 2025, or $33 million. This growth was uneven across verticals:

• Revenue from the tech and games industry vertical increased by $31 million or 8 per cent in Q1 2025.
• The communications and media industry vertical saw a 16 per cent increase, or $35 million, in Q3 2025.
• The eCommerce and fintech industry vertical saw a decrease of $6 million or 7 per cent in Q3 2025.

TELUS International, which operates in digital customer experience and IT services, reported revenue of $2.71 Billion USD for the 2025 Trailing Twelve Months (TTM).

Agriculture & Consumer Goods software and data subscriptions revenue streams are currently seeing a headwind. In Q3 2025, agriculture and consumer goods services revenues saw declines, which the company attributed to the divestiture of non-core assets.

Equipment sales revenue is a variable component. In Q3 2025, lower Mobile equipment revenue was a factor that offset higher Consolidated service revenue growth, contributing to the flat consolidated operating revenue figure compared to the prior year. In Q1 2025, health equipment revenues decreased by $3 million or 75 per cent due to the prior period having a pharmacy hardware upgrade program.

Here's a snapshot of some of the key reported financial metrics around the revenue streams as of late 2025:

Revenue Component/Metric	Latest Reported Value (2025)	Period	Source Context
Consolidated Operating Revenues	$5.1 billion	Q3 2025	Flat compared to prior year
Consolidated Annual Revenue (TTM)	$14.624B	Ending September 30, 2025	0.34 per cent decline YoY
TELUS Health Services Revenue Growth	16 per cent	Q2 2025	Increase of $72 million
TELUS Health Operating Revenue Growth	18 per cent	Q3 2025	Part of global growth strategy
TELUS Digital Operating Revenue Growth	5 per cent	Q3 2025	Increase of $33 million
TELUS International Revenue (TTM)	$2.71 Billion USD	2025 (TTM)	Reported by CompaniesMarketCap
Residential Internet Revenue Growth	6 per cent	Q3 2025	Part of fixed services growth
Quarterly Dividend Payout	$0.4184 per share	Q3 2025	Supported by Free Cash Flow growth

The underlying service revenue growth is definitely the main story here, even if equipment sales are soft. The current quarterly dividend stands at $0.4184 per share.