TELUS Corporation (TU): Business Model Canvas

In der dynamischen Landschaft der Telekommunikation steht die TELUS Corporation als Leuchtturm der Innovation und navigiert mit ihrem robusten Business Model Canvas strategisch durch das komplexe digitale Ökosystem. Von modernster Netzwerkinfrastruktur bis hin zu transformativen digitalen Gesundheitslösungen hat TELUS meisterhaft eine umfassende Strategie entwickelt, die über die traditionellen Telekommunikationsgrenzen hinausgeht. Durch die Nutzung strategischer Partnerschaften, fortschrittlicher Technologien und eines kundenorientierten Ansatzes hat sich das Unternehmen als herausragender Akteur im sich schnell entwickelnden Technologie- und Kommunikationssektor positioniert und liefert integrierte Dienste, die Konnektivität und digitales Erlebnis für verschiedene Kundensegmente neu definieren.

TELUS Corporation (TU) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianz mit Technologieanbietern

TELUS pflegt strategische Partnerschaften mit führenden Technologieanbietern:

Partner	Partnerschaftsfokus	Gründungsjahr
Cisco-Systeme	Netzwerkinfrastruktur	2010
Huawei-Technologien	5G-Netzwerkausrüstung	2019
Nokia-Netzwerke	Telekommunikationsinfrastruktur	2015

Zusammenarbeit mit Inhaltsanbietern

TELUS Digital Entertainment-Partnerschaften:

• Netflix – Content-Streaming-Integration
• Disney+ – Gebündelte Unterhaltungspakete
• Amazon Prime Video – Zusammenarbeit mit der Streaming-Plattform

Cloud-Computing- und Cybersicherheitspartnerschaften

Partner	Servicekategorie	Jährlicher Vertragswert
Microsoft Azure	Cloud-Infrastruktur	42 Millionen Dollar
IBM-Sicherheit	Cybersicherheitslösungen	18,5 Millionen US-Dollar
Amazon Web Services	Cloud-Dienste	35,7 Millionen US-Dollar

Regionale Telekommunikations-Joint-Ventures

Wichtige Details zur regionalen Partnerschaft:

• Saskatchewan Telecommunications (SaskTel) – Vereinbarung zur gemeinsamen Nutzung der Infrastruktur
• Manitoba Telecom Services – Netzwerkzusammenarbeit
• Videotron (Quebec) – Roaming- und Frequenzvereinbarungen

TELUS Corporation (TU) – Geschäftsmodell: Hauptaktivitäten

Entwicklung der Telekommunikationsnetzinfrastruktur

TELUS investierte im Jahr 2022 3,3 Milliarden US-Dollar an Kapitalausgaben für die Entwicklung der Netzwerkinfrastruktur. Die 5G-Netzabdeckung erreichte im vierten Quartal 2023 93 % der kanadischen Bevölkerung.

Kategorie „Netzwerkinvestitionen“.	Ausgaben 2022
Drahtlose Netzwerkinfrastruktur	1,8 Milliarden US-Dollar
Ausbau des Glasfasernetzes	1,2 Milliarden US-Dollar
Rechenzentrums-Upgrades	300 Millionen Dollar

Bereitstellung von Mobilfunk- und Internetdiensten

TELUS meldete im vierten Quartal 2023 10,6 Millionen Mobilfunkkunden und 1,8 Millionen Internetkunden.

• Wireless-Umsatz: 2,1 Milliarden US-Dollar im vierten Quartal 2023
• Umsatz mit Internetdiensten: 679 Millionen US-Dollar im vierten Quartal 2023
• Mobile Datennutzung: Durchschnittlich 12,4 GB pro Abonnent monatlich

Digitale Technologie und Gesundheitslösungen

Das Segment TELUS Health erwirtschaftete im Jahr 2022 einen Umsatz von 520 Millionen US-Dollar und bediente über 49 Millionen Gesundheitsakten.

Segment Gesundheitstechnologie	Kennzahlen für 2022
Virtuelle Pflegebegegnungen	3,2 Millionen
Vernetzte elektronische Krankenakten	49,3 Millionen
Benutzer der digitalen Gesundheitsplattform	2,7 Millionen

Kundendienst und technischer Support

TELUS konnte im Jahr 2022 eine Kundenzufriedenheitsbewertung von 95,2 % mit mehrsprachigen Supportkanälen rund um die Uhr halten.

• Kundendienstmitarbeiter: 7.200 Mitarbeiter
• Durchschnittliche Antwortzeit: 2,5 Minuten
• Digitale Support-Interaktionen: 68 % des gesamten Support-Volumens

Innovations- und Technologieforschung

TELUS investierte im Jahr 2022 412 Millionen US-Dollar in Forschungs- und Entwicklungsinitiativen.

Forschungsschwerpunktbereich	Investition
KI und maschinelles Lernen	156 Millionen Dollar
Cybersicherheitstechnologien	124 Millionen Dollar
IoT und vernetzte Lösungen	132 Millionen Dollar

TELUS Corporation (TU) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Infrastruktur für Telekommunikationsnetze

TELUS betreibt ein umfassendes Telekommunikationsnetz mit folgenden Infrastrukturdetails:

Netzwerkinfrastrukturkomponente	Spezifikation
Gesamte Netzwerkabdeckung	99,2 % der kanadischen Bevölkerung
Länge des Glasfasernetzwerks	125.000 Kilometer
Gesamte Netzwerkinvestition (2023)	3,1 Milliarden US-Dollar

Erweiterte 5G-Technologiefunktionen

Spezifikationen des TELUS 5G-Netzwerks:

• 5G-Netzabdeckung in über 80 Städten in ganz Kanada
• Spektrumbestände in den 3500-MHz- und mmWave-Bändern
• Durchschnittliche 5G-Download-Geschwindigkeit: 422 Mbit/s

Fachkräfte in Telekommunikation und Technologie

Belegschaftsmetrik	Wert
Gesamtzahl der Mitarbeiter	21,700
Technologieprofis	62 % der Belegschaft
Jährliche Schulungsinvestition	45 Millionen Dollar

Bedeutende Spektrumlizenzen und Bandbreite

Details zum TELUS-Spektrumportfolio:

• Gesamtspektrumlizenzen: 403,4 MHz
• Spektrumwert: 2,8 Milliarden US-Dollar
• Spektrumbänder: 600 MHz, 700 MHz, 2500 MHz, 3500 MHz

Robuste digitale und Cloud-Computing-Plattformen

Cloud-Plattform-Metrik	Spezifikation
Investition in die Cloud-Infrastruktur	672 Millionen US-Dollar
Standorte von Rechenzentren	7 Hauptstandorte
Jährlicher Umsatz mit Cloud-Diensten	486 Millionen US-Dollar

TELUS Corporation (TU) – Geschäftsmodell: Wertversprechen

Umfassende integrierte Kommunikationsdienste

TELUS bietet eine komplette Suite von Kommunikationsdiensten mit den folgenden Schlüsselkennzahlen:

Servicekategorie	Abonnentenbasis	Jahresumsatz
Mobiles WLAN	10,3 Millionen Abonnenten	4,8 Milliarden US-Dollar
Internetdienste	2,1 Millionen Internetkunden	1,6 Milliarden US-Dollar
Festnetzdienste	1,4 Millionen Festnetzkunden	1,2 Milliarden US-Dollar

Highspeed-Internet und mobile Konnektivität

Leistung und Abdeckung des TELUS-Netzwerks:

• 5G-Netzabdeckung: 95 % der kanadischen Bevölkerung
• Investitionen in die Netzwerkinfrastruktur: 3,2 Milliarden US-Dollar im Jahr 2023
• Durchschnittliche mobile Datengeschwindigkeit: 283 Mbit/s

Innovative digitale Gesundheitslösungen

Kennzahlen der digitalen Gesundheitsplattform TELUS Health:

Gesundheitsdienst	Benutzerbasis	Jährliches Wachstum
Virtuelle Pflegeplattform	2,5 Millionen Benutzer	37 % im Jahresvergleich
Elektronische Krankenakten	55.000 Gesundheitsdienstleister	22 % im Jahresvergleich

Personalisierte Kundenerfahrung

Kennzahlen zur Kundenerfahrung:

• Net Promoter Score: 65 (branchenführend)
• Kundenbindungsrate: 87,3 %
• Digitale Self-Service-Interaktionen: 76 % der Kundentransaktionen

Zuverlässige und sichere Netzwerkinfrastruktur

Statistiken zur Netzwerkzuverlässigkeit:

Netzwerkmetrik	Leistung
Netzwerkverfügbarkeit	99.99%
Investitionen in Cybersicherheit	245 Millionen US-Dollar jährlich
Sicherheit im Rechenzentrum	ISO 27001 zertifiziert

TELUS Corporation (TU) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

TELUS bietet mehrere digitale Self-Service-Kanäle mit den folgenden Kennzahlen:

• Digitale Plattform MyTELUS mit 3,2 Millionen aktiven Nutzern im vierten Quartal 2023
• Downloadrate mobiler Apps: 1,7 Millionen aktive monatliche Nutzer
• Durchdringung der Online-Kontoverwaltung: 82 % des Kundenstamms

Digitaler Kanal	Benutzerinteraktion	Jährliches Transaktionsvolumen
MyTELUS-Webportal	3,2 Millionen Nutzer	47,6 Millionen Transaktionen
Mobile Anwendung	1,7 Millionen monatlich aktive Benutzer	29,3 Millionen Transaktionen

Personalisierte Kundensupportkanäle

TELUS unterhält eine Multi-Channel-Kundensupport-Infrastruktur:

• Kundensupportzentren rund um die Uhr mit 2.300 engagierten Vertretern
• Durchschnittliche Reaktionszeit: 3,2 Minuten über alle digitalen Kanäle
• Mehrsprachiger Support in 6 Sprachen verfügbar

Treueprogramme und Kundenbindungsstrategien

Metrik des Treueprogramms	Leistung 2023
Kundenbindungsrate	87.6%
Anmeldung zum Treueprogramm	1,9 Millionen Mitglieder
Jährliche Kundenprämien werden verteilt	42,3 Millionen US-Dollar

Community-Engagement-Initiativen

TELUS hat im Jahr 2023 78,5 Millionen US-Dollar an Gemeinschaftsinvestitionen bereitgestellt, mit gezielten Programmen, die auf Folgendes abzielen:

• Programme zur digitalen Kompetenz
• Unterstützung der Gesundheitstechnologie
• Initiativen zur Jugendbildung

Transparente Kommunikations- und Abrechnungspraktiken

Wichtige Transparenzkennzahlen:

• Abrechnungstransparenz in Echtzeit durch digitale Plattformen
• Detaillierte Nutzungsaufschlüsselung in 98 % der Kundenkonten verfügbar
• Durchschnittliche Bewertung der monatlichen Abrechnungsklarheit: 4,7/5

Metrik zur Abrechnungstransparenz	Leistung 2023
Zufriedenheit der Kunden mit der Rechnungsstellung	94.3%
Zeit für die Beilegung von Rechnungsstreitigkeiten	2,1 Tage

TELUS Corporation (TU) – Geschäftsmodell: Kanäle

Online-Website und mobile Anwendungen

TELUS betreibt telus.com mit 18,5 Millionen monatlichen digitalen Interaktionen (Stand 2023). Die Downloads mobiler Anwendungen erreichten im vierten Quartal 2023 2,3 Millionen aktive Benutzer.

Digitaler Kanal	Monatliche Benutzer	Jährliches Wachstum
TELUS.com	18,5 Millionen	7.2%
TELUS Mobile App	2,3 Millionen	12.6%

Einzelhandelsstandorte

TELUS unterhält ab 2023 270 unternehmenseigene Einzelhandelsstandorte in ganz Kanada.

• Gesamtzahl der Firmenfilialen: 270
• Abgedeckte Provinzen: 10
• Durchschnittliche Ladengröße: 1.200 Quadratfuß

Autorisierte Händlernetzwerke

Im Jahr 2024 unterstützt TELUS landesweit 500 autorisierte unabhängige Händlerstandorte.

Händlertyp	Anzahl der Standorte	Marktabdeckung
Unabhängige Händler	500	95 % des kanadischen Marktes

Telesales- und Kundensupportzentren

TELUS betreibt im Jahr 2024 12 Kundensupportzentren mit 4.200 Kundendienstmitarbeitern.

• Gesamtzahl der Supportzentren: 12
• Kundendienstmitarbeiter: 4.200
• Unterstützte Sprachen: Englisch, Französisch

Social Media und digitale Marketingplattformen

TELUS engagiert sich aktiv auf mehreren digitalen Plattformen und verzeichnet im Jahr 2023 1,6 Millionen Social-Media-Follower.

Plattform	Anhänger	Engagement-Rate
LinkedIn	450,000	3.2%
Twitter	380,000	2.9%
Instagram	420,000	4.1%
Facebook	350,000	2.7%

TELUS Corporation (TU) – Geschäftsmodell: Kundensegmente

Privatkunden

TELUS bedient im vierten Quartal 2023 in Kanada 17,1 Millionen Kundenverbindungen über Mobilfunk-, Internet- und TV-Dienste.

Segmentaufschlüsselung	Anzahl der Kunden
Drahtlose Abonnenten	10,4 Millionen
Internet-Abonnenten	4,2 Millionen
TV-Abonnenten	2,5 Millionen

Kleine und mittlere Unternehmen

TELUS betreut rund 380.000 Geschäftskunden in ganz Kanada.

• Technologielösungen für Unternehmen
• Cloud-Dienste
• Konnektivitätspakete
• Cybersicherheitslösungen

Große Unternehmenskunden

TELUS bedient über 90 % der in Kanada tätigen Fortune-500-Unternehmen.

Unternehmenssegment	Abdeckung
Unternehmenstechnologielösungen	1,3 Milliarden US-Dollar Umsatz im Jahr 2023
Internationale Unternehmenskunden	Über 500 globale Firmenkunden

Regierung und Organisationen des öffentlichen Sektors

TELUS bietet Dienstleistungen zur digitalen Transformation für Bundes-, Provinz- und Kommunalverwaltungen an.

• Digitale Infrastrukturlösungen
• Cybersicherheitsdienste
• Unterstützung bei der Cloud-Migration

Gesundheits- und Bildungseinrichtungen

TELUS unterstützt über 1.200 Gesundheitseinrichtungen und zahlreiche Bildungsorganisationen.

Sektor	Kundenstamm
Gesundheitseinrichtungen	Über 1.200 Institutionen
Telemedizinische Verbindungen	Über 350.000 virtuelle Pflegeinteraktionen
Lösungen für Bildungstechnologie	180 Millionen US-Dollar Jahresumsatz

TELUS Corporation (TU) – Geschäftsmodell: Kostenstruktur

Wartung der Netzwerkinfrastruktur

TELUS investierte im Jahr 2022 1,6 Milliarden US-Dollar in Investitionen in die Netzwerkinfrastruktur. Die jährlichen Netzwerkwartungskosten beliefen sich auf etwa 712 Millionen US-Dollar.

Kategorie „Infrastrukturkosten“.	Jährliche Ausgaben
Wartung von Glasfasernetzwerken	378 Millionen Dollar
Wartung des drahtlosen Netzwerks	334 Millionen US-Dollar

Technologieforschung und -entwicklung

TELUS hat im Jahr 2022 282 Millionen US-Dollar für Forschungs- und Entwicklungskosten bereitgestellt.

• Entwicklung der 5G-Technologie: 124 Millionen US-Dollar
• Initiativen zur künstlichen Intelligenz: 86 Millionen US-Dollar
• Cybersicherheitsforschung: 72 Millionen US-Dollar

Gehälter und Schulungen der Mitarbeiter

Die Gesamtvergütung der Mitarbeiter belief sich im Jahr 2022 auf 2,1 Milliarden US-Dollar.

Mitarbeiterkostenkategorie	Jährliche Ausgaben
Grundgehälter	1,6 Milliarden US-Dollar
Schulung und Entwicklung	47 Millionen Dollar
Leistungen und Rente	453 Millionen US-Dollar

Marketing und Kundenakquise

Die Marketingausgaben beliefen sich im Jahr 2022 auf insgesamt 387 Millionen US-Dollar.

• Digitales Marketing: 156 Millionen US-Dollar
• Traditionelle Werbung: 112 Millionen US-Dollar
• Kundenbindungsprogramme: 119 Millionen US-Dollar

Spektrumlizenzierung und Einhaltung gesetzlicher Vorschriften

TELUS gab im Jahr 2022 243 Millionen US-Dollar für die Frequenzlizenzierung und die Einhaltung gesetzlicher Vorschriften aus.

Kategorie der regulatorischen Kosten	Jährliche Ausgaben
Spektrum-Lizenzgebühren	187 Millionen Dollar
Einhaltung gesetzlicher Vorschriften	56 Millionen Dollar

TELUS Corporation (TU) – Geschäftsmodell: Einnahmequellen

Abonnements für mobile Dienste

Umsatz mit TELUS-Mobilfunkdiensten für 2023: 3,8 Milliarden US-Dollar

Kategorie „Mobiles Abonnement“.	Jahresumsatz
Postpaid-Mobilfunkkunden	2,6 Milliarden US-Dollar
Prepaid-Mobilfunk-Abonnenten	620 Millionen Dollar
Mobile Datendienste	580 Millionen Dollar

Gebühren für Internet- und Datendienste

Umsatz mit TELUS-Internetdiensten für 2023: 2,5 Milliarden US-Dollar

• Internetabonnements für Privathaushalte: 1,8 Milliarden US-Dollar
• Internetdienste für Unternehmen: 700 Millionen US-Dollar

Unternehmens- und Geschäftslösungen

Gesamter Unternehmensumsatz für 2023: 1,2 Milliarden US-Dollar

Kategorie „Geschäftslösung“.	Jahresumsatz
Cloud-Dienste	380 Millionen Dollar
Cybersicherheitslösungen	250 Millionen Dollar
IT-Beratung	570 Millionen Dollar

Einnahmen aus digitalen Gesundheitsdiensten

Gesamtumsatz von TELUS Health für 2023: 540 Millionen US-Dollar

• Virtuelle Pflegedienste: 180 Millionen US-Dollar
• Elektronische Krankenakten: 220 Millionen US-Dollar
• Technologielösungen für das Gesundheitswesen: 140 Millionen US-Dollar

Verkauf von Ausrüstung und Geräten

Gesamtumsatz mit Geräten und Ausrüstung für 2023: 850 Millionen US-Dollar

Gerätekategorie	Jährlicher Verkauf
Smartphones	480 Millionen Dollar
Tablets und Laptops	220 Millionen Dollar
Netzwerkausrüstung	150 Millionen Dollar

TELUS Corporation (TU) - Canvas Business Model: Value Propositions

You're looking at the core offerings that TELUS Corporation is pushing to the market as of late 2025. These aren't just services; they are the specific, measurable outcomes they promise to customers and stakeholders.

Leading broadband speed and reliability through PureFibre and 5G networks is a cornerstone. The network performance drives loyalty, evidenced by a postpaid mobile phone churn rate of only 0.90% in the second quarter of 2025. The wireline segment saw growth surge by 73% in Q2 2025, adding 27,000 Internet customers that quarter. The 5G network coverage reached over 88% of the Canadian population as of June 30, 2025, covering more than 32.6 million Canadians. Internet connections stood at over 2.7 million customer connections at the end of Q1 2025, marking a 2% growth over the prior twelve months.

The commitment to comprehensive global digital health and well-being solutions is backed by significant scale. As of the end of Q1 2025, TELUS Health supported 76.5 million lives, which was a 7% increase year-over-year. By Q3 2025, this reach had extended further, serving over 160 million lives globally. The segment delivered strong financial results in Q3 2025, with Operating Revenue growth of 18% and Adjusted EBITDA growth of 24%. The company is tracking toward its synergy goal, having realized $376 million in combined annualized synergies from the LifeWorks acquisition by Q1 2025, with a target of $427 million by year-end 2025. Furthermore, the May 2025 acquisition of Workplace Options added service to 88 million employees across 200 countries and territories.

Integrated digital customer experience and AI-powered IT solutions, delivered via TELUS Digital, focus on efficiency and scale. TELUS Digital operates in 32 countries and employed 78,424 team members as of March 31, 2025, a 5% year-over-year increase in headcount. Their Fuel iX platform is designed to enhance agent performance, specifically by reducing onboarding time by 25% through personalized training. Operating revenues for TELUS Digital grew by 8% year-over-year in Q2 2025. This segment's growth in Q1 2025 was primarily driven by its AI & Data Solutions service line.

The value derived from bundled services (Mobile, Internet, TV, Security) is clear in customer acquisition metrics. In Q2 2025, TELUS achieved total Mobile and Fixed customer growth of 198,000, driven by strong demand for these combined offerings. The subscriber base metrics as of Q1 2025 illustrate the scale of these services:

Service Component	Subscriber Base / Growth Metric	Value / Rate
Internet Connections	Total Customer Connections (Q1 2025)	Over 2.7 million
TV Connections	Year-over-Year Growth (Q1 2025)	8%
Security and Automation Subscribers	Total Subscriber Base (Q1 2025)	More than 1.1 million
Mobile Phone Churn	Postpaid Churn Rate (Q2 2025)	0.90%

Finally, the data-driven software-as-a-service (SaaS) for the agriculture and consumer goods value chain shows material revenue expansion. In the first quarter of 2025, this business demonstrated a 20% revenue increase, supported by enhanced profitability. The estimated annual revenue for this specific business unit is cited around $85.9M.

Here's a quick look at the growth drivers across the digital segments in Q3 2025:

• TELUS Health Adjusted EBITDA Growth: 24%
• TELUS Digital Operating Revenue Growth: Driven by higher external revenues
• TELUS Agriculture & Consumer Goods Revenue Change: Lower due to divestiture of non-core assets

The company's overall capital expenditure guidance for 2025, excluding real estate, was set at approximately $2.5 billion.

TELUS Corporation (TU) - Canvas Business Model: Customer Relationships

You're looking at how TELUS Corporation keeps its customers engaged and loyal across its diverse services, from core telecom to its global Health and Agriculture segments. Honestly, the numbers here tell a story of intense focus on service quality to maintain that stickiness.

For large enterprise clients, the relationship model definitely leans toward high-touch service, even if we don't have a specific account manager headcount. We see this reflected in the specialized focus areas for TELUS Digital, which includes B2B Sales Outsourcing and Enterprise Data & AI Transformation, suggesting dedicated, complex support structures for business customers. Furthermore, the focus on customer success within CRM implementation underscores a commitment to deep, ongoing value delivery for key accounts, aiming to align all employees around making those customers successful.

Retention is clearly a top priority, directly supported by proactive service efforts. The postpaid mobile phone churn rate for the full year 2024 was a remarkably low 0.99 per cent, marking the eleventh consecutive year below the one per cent threshold. As of the second quarter of 2025, this performance improved further, with postpaid mobile phone churn hitting 0.90 per cent. This low churn implies an industry-leading customer loyalty rate for that segment, effectively translating that 0.90 per cent Q2 2025 churn into a 99.10 per cent retention rate for that period.

The drive for personalized offers is backed by customer expectation data that TELUS Digital has studied. For instance, 70 per cent of customers say it is important for a brand to know their history, including past purchases and service interactions. To meet this, 62 per cent of customers would actually choose a personalized experience over one that took less time. This shows that the investment in knowing the customer pays off in loyalty.

Self-serve digital tools and automation are essential for efficient interaction, especially given the scale of TELUS Health, which covered over 157 million global lives as of Q2 2025. While general industry statistics suggest that over 60 per cent of US consumers prefer automated self-service options for simple inquiries, TELUS Digital's focus on digital customer experience priorities for 2025 points to optimizing self-help tools to make them more intuitive. This high-tech approach complements the high-touch service model.

Here's a quick look at how TELUS measures customer loyalty through churn:

Metric	Period	Value
Postpaid Mobile Phone Churn Rate	Full Year 2024	0.99 per cent
Postpaid Mobile Phone Churn Rate	Q2 2025	0.90 per cent
Implied Retention Rate (Based on Q2 2025 Churn)	Q2 2025	99.10 per cent

The social capitalism philosophy, encapsulated by the mandate to give where TELUS lives, is quantified through significant financial and time commitments. Since the year 2000, TELUS, its team members, and retirees have contributed $1.8 billion in cash, in-kind contributions, time, and programs. This includes 2.4 million days of volunteerism across Canada and globally. For a more recent example of this commitment, TELUS announced the 2025 winners of its #StandWithOwners contest, investing over $1 million into Canadian small businesses. Also, in 2024, the company donated $5 million in cash and in-kind support specifically for wildfire relief efforts. The dedication of the TELUS Digital team alone saw them volunteer more than 106,000 hours in 2024.

These community investments align with the broader business strategy, as evidenced by the strong performance in their growth areas:

• TELUS Agriculture & Consumer Goods revenue grew 16 per cent in Q4 2024.
• TELUS Health saw accelerated revenue growth of 10 per cent in Q4 2024.
• The company expects consolidated Free Cash Flow of approximately $2.15 billion in 2025.

Finance: draft 13-week cash view by Friday.

TELUS Corporation (TU) - Canvas Business Model: Channels

Company-owned and third-party retail stores and kiosks.

• The company expanded its Tree Tote program in over 200 corporate stores nationwide in Q2 2025.

Direct sales force for large business, government, and enterprise clients.

TELUS Digital acquired GerentTM, a U.S.-based Salesforce-focused consultancy, in April 2025 to augment enterprise-scale implementation and integration projects. TELUS Consumer Goods announced a partnership with Tastewise in May 2025, integrating it into Sales Enablement software for foodservice sales teams to improve targeting and sales efficiency.

Digital channels: website, mobile apps, and online sales portals.

• Total mobile and fixed customer additions in Q3 2025 reached 288,000.
• Total connections across mobile and fixed services reached ~21 million as of Q3 2025, a 5% year-over-year increase.
• Postpaid mobile phone churn was 0.91% in Q3 2025.
• Residential internet connections were over 2.7 million as of Q1 2025.
• Security and automation subscriber base was more than 1.1 million as of Q1 2025.

Global distribution networks for TELUS Health and TELUS Agriculture software.

TELUS Health extended its reach to over 160 million lives covered worldwide as of Q3 2025. In Q1 2025, TELUS Health covered 76.5 million lives. TELUS Agriculture & Consumer Goods revenue increased by 20% in Q1 2025.

Call centers and digital support for customer service and upselling.

The LifeWorks integration delivered $417 million in combined annualized synergies as of Q3 2025, with $88 million attributed to successful cross-selling strategies. The privatization of TELUS Digital is expected to contribute CAD 150-200 million in annualized synergies.

Channel Metric	Value	Reporting Period
Total Mobile & Fixed Customer Additions	288,000	Q3 2025
Total Customer Connections	~21 million	Q3 2025
TELUS Health Global Lives Covered	Over 160 million	Q3 2025
TELUS Health Global Lives Covered	76.5 million	Q1 2025
Annualized Synergies from LifeWorks Integration	$417 million	Q3 2025
Projected Annualized Synergies from TELUS Digital Privatization	CAD 150-200 million	Q3 2025
Targeted AI Revenue from TELUS Digital Platform	~CAD 2 billion	By 2028 (Starting from CAD 800 million in 2025)

TELUS Corporation (TU) - Canvas Business Model: Customer Segments

You're mapping out TELUS Corporation's customer base as of late 2025, and the picture is one of deep penetration in Canada alongside significant global expansion in specialized tech verticals. The segments are distinct, each served by tailored offerings.

Canadian Consumers (Mobile, Internet, TV, Home Security)

This is the foundational base, heavily reliant on bundled services over the PureFibre and wireless broadband networks. You see consistent, though moderating, growth here. For the third quarter of 2025, TELUS Corporation added a total of 288,000 net customer additions, which was down 59,000 from the same period last year, reflecting a greater emphasis on profitable loading and competitive pressures. The residential voice subscriber base continued its decline, dropping by 5 per cent to 986,000 subscribers as of the end of Q3 2025. The growth is clearly shifting to fixed data and connected devices.

Here's a quick look at the connection counts and recent net additions for the core fixed services, based on the latest available quarterly data:

Service Segment	Latest Subscriber/Connection Count (Approximate)	Q3 2025 Net Additions
Internet	Over 2.7 million connections (as of Q1 2025)	40,000
TV	Over 1.4 million connections (as of Q1 2025)	5,000
Security and Automation	More than 1.1 million connections (as of Q1 2025)	6,000

The mobile segment remains critical, though Average Revenue Per User (ARPU) has seen pressure; for instance, mobile phone ARPU declined by 3.3 per cent year-over-year to $56.58 in Q2 2025. Still, postpaid mobile phone churn remained industry-leading at 0.90 per cent in Q2 2025.

Global Enterprise and Mid-Market clients seeking digital experience solutions

This group is served primarily through TELUS Digital, which focuses on digital customer experiences and AI innovation, serving external clients globally. Revenue from the tech and games industry vertical, which includes a leading social media client, saw a 12 per cent increase year-over-year in Q2 2025, adding $44 million in revenue for that quarter. TELUS Digital's external client base spans key verticals including financial technology, gaming, technology, communications and media, and health.

Employers, payors, and providers in the global healthcare market

TELUS Health is a major growth engine, focusing on digital health platforms, payor technology, pharmacy management, and Electronic Medical Records (EMRs). The reach here is measured in lives covered globally. As of the end of the third quarter of 2025, healthcare lives covered stood at 160.6 million worldwide. This represents an increase of 84.6 million over the past 12 months, heavily influenced by the acquisition of Workplace Options and a prospective change in definition. The segment is delivering strong financial results, with Q3 2025 operating revenue growth at 18 per cent and Adjusted EBITDA growth at 24 per cent.

Agricultural producers and consumer goods companies worldwide

TELUS Agriculture & Consumer Goods utilizes cloud-based solutions and data insights to optimize the connection between producers and consumers. This segment serves a diverse client base, including growers, producers, agronomists, advisors, processors, and retailers. While a divestiture of non-core assets impacted Q2 2025 results, the business showed organic improvement throughout 2024 and 2025, following strong revenue growth of 16 per cent in the fourth quarter of 2024.

Government and public sector organizations

TELUS Corporation serves this segment by providing its advanced suite of broadband services, alongside specialized digital and health solutions, to the public sector across Canada and internationally. You won't find specific subscriber counts here, but this forms a distinct, stable part of the overall revenue base.

Finance: draft 13-week cash view by Friday.

TELUS Corporation (TU) - Canvas Business Model: Cost Structure

You're looking at the major drains on TELUS Corporation's cash flow, which is pretty typical for a massive infrastructure player. The cost structure is dominated by the need to keep the network current and competitive.

High capital intensity from network build remains a huge factor. For 2025, TELUS Corporation is targeting Consolidated Capital Expenditures, excluding real estate, at approximately $2.5 billion. This spending is for enhancing 4G and 5G wireless coverage and expanding the TELUS PureFibre footprint, so it's foundational, but it ties up capital.

The day-to-day running costs are significant too. For the twelve months ending September 30, 2025, TELUS Corporation's total operating expenses were reported at $12.891 billion. This figure inherently covers the significant network operating and maintenance expenses you'd expect from running pervasive broadband networks.

Then there are the people costs. Employee salaries and benefits are a major component, especially as TELUS Corporation pushes into digital and AI. We saw workforce adjustments continue into 2025; for example, approximately 700 voluntary severance packages were offered in February 2025 as part of streamlining operations. The company noted that Employee benefits expense increased in the first half of 2025, reflecting team member base expansion in areas like TELUS Digital and higher average salaries.

Costs associated with customer acquisition and equipment subsidies are an ongoing pressure point, often linked to competitive pricing. Management cited rising costs of subscriber growth and retention as a pressure point when setting expectations for 2025. While specific 2025 subsidy amounts aren't broken out, the need to offer competitive deals directly impacts the cost to serve.

Finally, you have the costs tied to internal optimization. TELUS Corporation is actively engaged in integration and restructuring costs from ongoing cost efficiency programs. The company expected total cash restructuring and other disbursements to be approximately $500 million in 2025. This reflects efforts to right-size the organization amid digital transformation and economic challenges.

Here's a quick look at some of the key cost-related financial metrics and targets for TELUS Corporation in 2025:

Cost Component Category	Metric/Target	Amount (2025)
Capital Intensity (Network Build)	Consolidated Capital Expenditures (excl. real estate) Target	$2.5 billion
Operating Expenses	Total Operating Expenses (TTM Sept 30)	$12.891 billion
Restructuring/Efficiency Programs	Expected Total Cash Restructuring Disbursements	$500 million
Workforce Adjustment	Voluntary Severance Packages Offered (Feb 2025)	700 employees
Financial Goal Support	Targeted Net Debt-to-EBITDA Ratio Exit	circa 3.55-times

Finance: draft 13-week cash view by Friday.

TELUS Corporation (TU) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for how TELUS Corporation brings in money as of late 2025. It's a mix of traditional telecom services and newer, high-growth digital ventures. Here's the quick math on the latest reported figures, primarily from the third quarter of 2025 (Q3 2025) and trailing twelve months (TTM) data.

Mobile and Fixed service revenue forms the backbone, driven by subscriptions for voice, data, internet, and TV. Consolidated service revenue growth was 2 per cent in Q3 2025, though overall consolidated operating revenues were flat at $5.1 billion for the quarter, offset by lower equipment revenue. For the twelve months ending September 30, 2025, TELUS Corporation's total revenue was $14.624B, representing a 0.34 per cent decline year-over-year. Within fixed services in Q3 2025, consumer data revenue grew by more than 4 per cent, with residential internet revenue specifically up 6 per cent due to customer growth and higher internet Average Revenue Per User (ARPU).

Digital Health service revenue, reported under the TELUS Health segment, shows strong expansion, fueled by acquisitions like Workplace Options in May 2025. Health services revenues in Q2 2025 increased by $72 million or 16 per cent, following a 13 per cent increase, or $54 million, in Q1 2025. By the end of Q1 2025, healthcare lives covered reached 76.5 million, marking a 7 per cent increase over the prior twelve months. TELUS Health is executing its global growth strategy, delivering Operating Revenue growth of 18 per cent in Q3 2025.

Digital Experience solutions revenue comes largely from the TELUS Digital segment and the separately tracked TELUS International. TELUS Digital operating revenues increased by 5 per cent in Q3 2025, or $33 million. This growth was uneven across verticals:

• Revenue from the tech and games industry vertical increased by $31 million or 8 per cent in Q1 2025.
• The communications and media industry vertical saw a 16 per cent increase, or $35 million, in Q3 2025.
• The eCommerce and fintech industry vertical saw a decrease of $6 million or 7 per cent in Q3 2025.

TELUS International, which operates in digital customer experience and IT services, reported revenue of $2.71 Billion USD for the 2025 Trailing Twelve Months (TTM).

Agriculture & Consumer Goods software and data subscriptions revenue streams are currently seeing a headwind. In Q3 2025, agriculture and consumer goods services revenues saw declines, which the company attributed to the divestiture of non-core assets.

Equipment sales revenue is a variable component. In Q3 2025, lower Mobile equipment revenue was a factor that offset higher Consolidated service revenue growth, contributing to the flat consolidated operating revenue figure compared to the prior year. In Q1 2025, health equipment revenues decreased by $3 million or 75 per cent due to the prior period having a pharmacy hardware upgrade program.

Here's a snapshot of some of the key reported financial metrics around the revenue streams as of late 2025:

Revenue Component/Metric	Latest Reported Value (2025)	Period	Source Context
Consolidated Operating Revenues	$5.1 billion	Q3 2025	Flat compared to prior year
Consolidated Annual Revenue (TTM)	$14.624B	Ending September 30, 2025	0.34 per cent decline YoY
TELUS Health Services Revenue Growth	16 per cent	Q2 2025	Increase of $72 million
TELUS Health Operating Revenue Growth	18 per cent	Q3 2025	Part of global growth strategy
TELUS Digital Operating Revenue Growth	5 per cent	Q3 2025	Increase of $33 million
TELUS International Revenue (TTM)	$2.71 Billion USD	2025 (TTM)	Reported by CompaniesMarketCap
Residential Internet Revenue Growth	6 per cent	Q3 2025	Part of fixed services growth
Quarterly Dividend Payout	$0.4184 per share	Q3 2025	Supported by Free Cash Flow growth

The underlying service revenue growth is definitely the main story here, even if equipment sales are soft. The current quarterly dividend stands at $0.4184 per share.