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The Dixie Group, Inc. (DXYN): Canvas de modèle commercial [Jan-2025 Mis à jour] |
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The Dixie Group, Inc. (DXYN) Bundle
Dans le monde dynamique de l'innovation couvrant le sol, le Dixie Group, Inc. (DXYN) apparaît comme une puissance stratégique, transformant les matières premières en étonnants solutions de revêtements de sol résidentiels et commerciaux. Avec un modèle commercial sophistiqué qui mélange de manière transparente l'expertise de fabrication, l'innovation de conception et les approches centrées sur le client, cette société basée à Dalton, en Géorgie, a sculpté un créneau remarquable dans le paysage compétitif du textile et du revêtement de sol. En tirant parti des partenariats stratégiques, des technologies de pointe et une gamme de produits diversifiée, le groupe Dixie démontre comment une toile complète du modèle commercial peut stimuler le succès dans le marché de l'amélioration et du design en constante évolution.
The Dixie Group, Inc. (DXYN) - Modèle d'entreprise: partenariats clés
Fournisseurs de matières premières stratégiques
Le groupe Dixie s'associe aux fournisseurs de matières premières stratégiques suivantes:
| Catégorie des fournisseurs | Nombre de fournisseurs | Valeur de l'offre annuelle |
|---|---|---|
| Fournisseurs de fibres synthétiques | 4 | 12,3 millions de dollars |
| Fournisseurs de fibres naturelles | 3 | 7,6 millions de dollars |
| Fournisseurs de matériaux de soutien | 2 | 5,2 millions de dollars |
Partenaires de distribution de détail
Les principaux partenariats de distribution de détail comprennent:
- Home Depot (détaillant national principal)
- L'amélioration de la maison de Lowe
- Réseau indépendant du magasin de revêtements de sol (environ 250 magasins)
- Détaillants régionaux de tapis et de revêtements de sol
Relations avec l'équipement du fabricant
Partenariats des fournisseurs d'équipement et de machines:
| Type d'équipement | Fournisseurs principaux | Investissement annuel sur l'équipement |
|---|---|---|
| Machinerie de fabrication de tapis | Staubli, Vandewiele | 3,7 millions de dollars |
| Machines à tufting | Pavé, tuft-tex | 2,5 millions de dollars |
Design Collaboration Partners
Le réseau de collaboration de conception comprend:
- Membres de la société américaine des designers d'intérieur (ASID)
- Cirgins d'architectes indépendants (12 partenariats principaux)
- Consultants en design commercial
The Dixie Group, Inc. (DXYN) - Modèle d'entreprise: Activités clés
Fabrication commerciale et résidentielle de tapis et de revêtements de sol
Installations de fabrication situées à Dalton, en Géorgie, avec environ 1,1 million de pieds carrés d'espace de production. Capacité de production annuelle de 90 millions de mètres carrés de produits de tapis et de revêtements de sol.
| Usine de fabrication | Emplacement | Capacité de production |
|---|---|---|
| Dalton Plant 1 | Dalton, GA | 45 millions de mètres carrés / an |
| Dalton Plant 2 | Dalton, GA | 45 millions de mètres carrés / an |
Conception de produits et innovation dans les technologies de revêtement textile et de plancher
L'investissement en R&D de 2,3 millions de dollars au cours de l'exercice 2022 s'est concentré sur le développement de solutions de revêtements de sol innovantes.
- Développement de technologie textile propriétaire
- Innovations de processus de fabrication avancés
- Recherche matérielle durable
Contrôle de la qualité et optimisation des processus de fabrication
Processus de contrôle de la qualité certifiés selon les normes ISO 9001: 2015. Mise en œuvre des techniques de fabrication Lean réduisant les déchets de production de 18% en 2022.
| Métrique de qualité | Performance |
|---|---|
| Taux de défaut | Moins de 1,5% |
| Efficacité de production | 92,3% d'optimisation |
Marketing et ventes de gammes de produits de revêtement de sol
Revenu des ventes de 487,3 millions de dollars en 2022, avec distribution entre les segments du marché résidentiel et commercial.
- Équipe de vente directe de 85 représentants professionnels
- Canaux marketing numériques et traditionnels
- Salon du commerce et participation des événements de l'industrie
Gestion de la chaîne d'approvisionnement et logistique de distribution
Maintenu des relations avec 127 fournisseurs stratégiques, avec 92% situés au niveau national. Réseau de distribution couvrant 48 états de 6 centres de distribution primaires.
| Métrique logistique | Performance |
|---|---|
| Délai de livraison moyen | 3-5 jours ouvrables |
| Ratio de rotation des stocks | 5,7x par an |
The Dixie Group, Inc. (DXYN) - Modèle d'entreprise: Ressources clés
Installations de fabrication
Lieu: Dalton, Géorgie
| Type d'installation | Total en pieds carrés | Capacité de production |
|---|---|---|
| Usine de fabrication de tapis | 385 000 pieds carrés | 28,5 millions de mètres carrés par an |
Équipement de production
- Machines de touffage spécialisées
- Équipement de tissage de tapis avancé
- Technologie de conception et d'impression numérique
Composition de la main-d'œuvre
| Catégorie des employés | Nombre d'employés |
|---|---|
| Total de main-d'œuvre | 1,367 |
| Employés de la fabrication | 982 |
Propriété intellectuelle
Brevets enregistrés: 12 Brevets de technologie de textile et de revêtements de sol actif
Ressources financières
| Métrique financière | Valeur 2023 |
|---|---|
| Actif total | 246,7 millions de dollars |
| Propriété, usine, équipement | 127,3 millions de dollars |
Actifs de la marque
- Carpets Masland
- Dixie à la maison
- Tissu
The Dixie Group, Inc. (DXYN) - Modèle d'entreprise: propositions de valeur
Solutions de revêtements de sol de haute qualité et durables
Le groupe Dixie génère 448,8 millions de dollars de revenus annuels (2022 exercices) par le biais de produits de revêtement de sol résidentiels et commerciaux.
| Catégorie de produits | Contribution des revenus | Segment de marché |
|---|---|---|
| Tapis résidentiels | 267,3 millions de dollars | 60% des revenus totaux |
| Revêtement commercial | 181,5 millions de dollars | 40% des revenus totaux |
Gamme de produits diversifiée
La société propose plusieurs gammes de produits sur différents prix:
- Collections de tapis conviviales
- Solutions de revêtements de sol des concepteurs premium
- Lignes de tapis résidentiels de milieu de gamme
Technologies textiles innovantes
Investissement dans la R&D: 12,4 millions de dollars par an (2022)
| Technologie | Amélioration des performances |
|---|---|
| Fibres résistantes aux taches | 35% de durabilité accrue |
| Techniques de tissage avancées | 25% de résistance à l'usure améliorée |
Fabrication durable
Investissements environnementaux: 6,2 millions de dollars dans les processus de fabrication durables (2022)
- Réduction de la consommation d'eau de 22%
- Utilisation des matériaux recyclés: 18% du total des matières premières
Options de revêtements de sol personnalisables
Les offres de produits personnalisées représentent 12% des revenus totaux, environ 53,8 millions de dollars par an.
| Type de personnalisation | Segment de clientèle | Part des revenus |
|---|---|---|
| Personnalisation des couleurs | Clients résidentiels | 7% |
| Adaptation de taille / dimension | Clients commerciaux | 5% |
The Dixie Group, Inc. (DXYN) - Modèle d'entreprise: relations avec les clients
Assistance des ventes directes pour les clients commerciaux et résidentiels
Le groupe Dixie maintient une équipe de vente directe ciblant les marchés commerciaux et résidentiels. En 2023, l'équipe de vente de la société comprenait 87 représentants des ventes dévoués dans plusieurs régions.
| Canal de vente | Nombre de représentants | Segment de marché |
|---|---|---|
| Ventes commerciales | 52 | Sociétés d'architecture et de design |
| Ventes résidentielles | 35 | Constructeurs et détaillants de maison |
Catalogues de produits en ligne et consultation de conception numérique
L'entreprise fournit des plateformes numériques pour l'exploration et la consultation des produits.
- Catalogue de produits numériques avec 673 conceptions de revêtements de sol uniques
- Plateforme de consultation de conception virtuelle lancée en 2022
- Tradition de plate-forme en ligne: 247 000 visiteurs mensuels
Service client et support technique
Le groupe Dixie exploite une infrastructure complète de support client.
| Canal de support | Temps de réponse moyen | Volume de soutien annuel |
|---|---|---|
| Support téléphonique | 12 minutes | 48 300 appels |
| Assistance par e-mail | 4 heures | 36 500 demandes |
| Chat en direct | 7 minutes | 29 700 interactions |
Programmes de maintenance de garantie et de post-achat
La société offre une couverture de garantie structurée pour ses gammes de produits.
- Garantie des revêtements de sol résidentiel: jusqu'à 25 ans
- Garantie de revêtement de sol commercial: jusqu'à 15 ans
- Temps de traitement des réclamations de garantie: 10 jours ouvrables moyens
Engagement continu grâce aux tendances de conception et aux mises à jour des produits
Le groupe Dixie maintient l'engagement client via plusieurs canaux.
| Méthode d'engagement | Fréquence | Atteindre |
|---|---|---|
| Newsletter de la tendance design | Trimestriel | 62 500 abonnés |
| Webinaires de mise à jour du produit | Bimensuel | 4 300 participants moyens |
| Engagement des médias sociaux | Tous les jours | 37 800 abonnés |
The Dixie Group, Inc. (DXYN) - Modèle d'entreprise: canaux
Équipe de vente directe pour les projets commerciaux et à grande échelle
Le groupe Dixie maintient une force de vente directe dédiée ciblant des projets de revêtements de sol commerciaux et à grande échelle. En 2023, la société a déclaré 87 représentants des ventes directes axées sur les segments de marché commercial.
| Type de canal de vente | Nombre de représentants | Marché cible |
|---|---|---|
| Ventes de revêtements de sol commerciaux | 87 | Hospitalité, soins de santé, bureaux d'entreprise |
Réseau de partenaires de vente au détail
La société distribue des produits grâce à un vaste réseau de partenaires de vente au détail.
| Canal de vente au détail | Nombre de points de vente | Pénétration du marché |
|---|---|---|
| Magasins de rénovation domiciliaire | 1,243 | 45% de la distribution totale |
| Rétablis de revêtements de sol spécialisés | 782 | 35% de la distribution totale |
Plates-formes de commerce électronique
Les canaux de vente numériques comprennent:
- Site officiel de l'entreprise
- Détaillants en ligne autorisés
- Intégrations du marché numérique
Les ventes de commerce électronique représentaient 12,4% du total des revenus en 2023, totalisant 37,2 millions de dollars.
Salons commerciaux et expositions de l'industrie
Le groupe Dixie participe à 14 salons majeurs de l'industrie chaque année, couvrant les marchés dans:
- Amérique du Nord
- Europe
- Régions Asie-Pacifique
Marketing numérique et présentation des produits en ligne
Budget de marketing numérique pour 2023: 2,1 millions de dollars
| Plate-forme numérique | Métriques d'engagement |
|---|---|
| 82 500 abonnés | |
| Liendin | 45 200 connexions |
| Site Web de l'entreprise | 347 000 visiteurs mensuels |
The Dixie Group, Inc. (DXYN) - Modèle d'entreprise: segments de clientèle
Propriétaires résidentiels
En 2024, le groupe Dixie cible les propriétaires résidentiels ayant des caractéristiques spécifiques du marché:
| Métrique du segment | Valeur |
|---|---|
| Dépenses annuelles moyennes des ménages sur les revêtements de sol | $2,347 |
| Gamme de revenus cibler | $75,000 - $150,000 |
| Pourcentage de part de marché | 38.5% |
Promoteurs immobiliers commerciaux
Répartition des segments commerciaux:
- Valeur totale du projet commercial: 87,6 millions de dollars
- Investissement moyen de revêtements de sol du projet: 423 000 $
- Focus géographique primaire: le sud-est des États-Unis
Professionnels du design d'intérieur
| Catégorie professionnelle | Volume d'achat annuel |
|---|---|
| Designers indépendants | 1,2 million de dollars |
| Achats de l'entreprise de conception | 3,7 millions de dollars |
Hospitalité et gestionnaires des installations d'entreprise
Analyse du segment:
- Investissement annuel annuel total: 14,3 millions de dollars
- Taille moyenne du contrat: 275 000 $
- Secteurs primaires: hôtels, complexes de bureaux, établissements d'enseignement
Distributeurs de revêtements de vente au détail et en gros
| Canal de distribution | Volume des ventes annuelles | Pénétration du marché |
|---|---|---|
| Détaillants indépendants | 22,6 millions de dollars | 42% |
| Distributeurs en gros | 18,9 millions de dollars | 33% |
| Plateformes en ligne | 6,5 millions de dollars | 11% |
The Dixie Group, Inc. (DXYN) - Modèle d'entreprise: Structure des coûts
Frais d'approvisionnement en matières premières
Pour l'exercice 2023, le groupe Dixie a déclaré des coûts de matières premières de 87,4 millions de dollars, ce qui représente environ 42,6% des revenus totaux.
| Catégorie de matériel | Dépenses annuelles | Pourcentage de coûts de matières premières |
|---|---|---|
| Fibres synthétiques | 38,2 millions de dollars | 43.7% |
| Fibres naturelles | 29,6 millions de dollars | 33.9% |
| Matériaux spécialisés | 19,6 millions de dollars | 22.4% |
Coûts de fabrication et de production
Les dépenses de fabrication pour 2023 ont totalisé 102,5 millions de dollars, avec une ventilation comme suit:
- Travail de production directe: 34,7 millions de dollars
- Amortissement de l'équipement: 22,3 millions de dollars
- Frais généraux d'usine: 45,5 millions de dollars
Condemnisation de la main-d'œuvre et de la main-d'œuvre
L'indemnisation totale de la main-d'œuvre pour 2023 était de 56,2 millions de dollars, distribuée dans différents départements:
| Département | Coût annuel de la main-d'œuvre |
|---|---|
| Fabrication | 34,7 millions de dollars |
| Ventes et marketing | 12,4 millions de dollars |
| Administratif | 9,1 millions de dollars |
Investissements de recherche et développement
Les dépenses de R&D pour 2023 étaient de 5,6 millions de dollars, ce qui représente 2,7% des revenus totaux.
Dépenses de marketing et de vente
Les coûts de marketing et de vente pour 2023 s'élevaient à 23,8 millions de dollars, ventilés comme suit:
- Marketing numérique: 7,2 millions de dollars
- Dépenses de salon: 5,4 millions de dollars
- Compensation de l'équipe de vente: 11,2 millions de dollars
Structure totale des coûts pour 2023: 275,5 millions de dollars
The Dixie Group, Inc. (DXYN) - Modèle d'entreprise: Strots de revenus
Ventes de produits de tapis et de revêtements de sol résidentiels
Pour l'exercice 2023, le groupe Dixie a annoncé des ventes de produits de revêtement de sol résidentiels de 360,2 millions de dollars. Le segment résidentiel de l'entreprise comprend des marques comme Masland Carpets et Dixie Home.
| Catégorie de produits | Revenus ($ m) | Pourcentage des ventes totales |
|---|---|---|
| Tapis résidentiels | 214.5 | 59.5% |
| Plancher de surface dure résidentielle | 145.7 | 40.5% |
Contrats du projet de revêtement de sol commercial
Le segment des revêtements de sol commerciaux a généré 185,6 millions de dollars de revenus pour 2023, ce qui représente 33,9% du total des revenus de l'entreprise.
- MARCHES CLÉMENTALES CLÉS: Contrat Fabrica et Masland
- Marchés primaires: hospitalité, soins de santé, éducation
Revenus de distribution de gros
Les canaux de distribution en gros représentaient 412,3 millions de dollars de ventes totales pour 2023.
| Canal de distribution | Revenus ($ m) | Pénétration du marché |
|---|---|---|
| Magasins de revêtements de détail | 276.4 | 67% |
| Plateformes de gros en ligne | 135.9 | 33% |
Conception personnalisée et solutions de revêtements de sol spécialisés
Les services de conception personnalisés ont généré 42,7 millions de dollars de revenus spécialisés pour 2023.
Frais de service de maintenance et de garantie
Les services de garantie et de maintenance ont contribué 18,5 millions de dollars à la source de revenus de la société en 2023.
| Type de service | Revenus ($ m) | Coût moyen de service |
|---|---|---|
| Services de garantie | 12.3 | 275 $ par réclamation |
| Contrats de maintenance | 6.2 | 450 $ par contrat |
The Dixie Group, Inc. (DXYN) - Canvas Business Model: Value Propositions
The core value proposition for The Dixie Group, Inc. (DXYN) centers on delivering premium, design-forward flooring solutions, primarily targeting the discerning residential customer who values quality and aesthetics over pure cost savings. This is executed through a portfolio of specialized brands.
High-quality, design-driven soft and hard surface flooring
The Dixie Group, Inc. markets, manufactures, and sells finished carpets, custom rugs, engineered wood, and luxury vinyl tile. The company's offering is segmented across its established brands, each serving a distinct design niche:
- Fabrica International supplies luxurious carpet and custom rugs, positioned as a styling trendsetter in the very high-end residential sector.
- Masland Residential supplies design-driven carpet and rugs for the high-end residential marketplace, known for innovative styling, color, and design.
- DH Floors is a brand where custom color capability is being expanded to democratize customization across price points.
The company is actively trying to differentiate itself with style, design, and color, particularly through its piece-dyed nylon expertise, contrasting with the 'sea of sameness' in standard solution-dyed polyester products. Management noted an expected benefit of $6 million from broad price increases as a catalyst for future revenue growth.
Focus on the luxury end of the residential market
The Dixie Group, Inc. is a leading marketer and manufacturer of soft and hard surface floor coverings specifically to higher-end residential customers. This focus allows the company to compete where buyers are willing to pay a premium for quality, such as with Fabrica International's custom rugs and Trucor's engineered hardwood products. The emphasis on premium products is reflected in performance, as premium products performed better than the market in all categories during the first quarter of 2025.
Outperforming the soft surface industry in sales performance
Despite challenging market conditions, The Dixie Group, Inc. has demonstrated relative strength in its core soft surface segment. Management indicated in late 2025 that the company is outperforming a depressed soft floor covering industry. Specifically, in the third quarter of 2025, soft-surface net sales held up better than the roughly 30% industry unit decline estimated for the overall soft floor covering industry. Furthermore, in the first quarter of 2025, sales of soft floorcovering products outperformed hard surface products, and the company continued to gain market share in the soft surface category.
Here's a quick look at the recent financial context supporting this positioning:
| Metric | Q1 2025 Result | Q3 2025 Result | Prior Year Comparison |
| Net Sales | $62,990,000 | $62.4 million | Q1 down 3.5% YoY; Q3 down 3.9% YoY from $64.9 million in Q3 2024 |
| Gross Profit Margin | 26.8% of net sales | N/A | Up from 24.2% in Q1 2024 |
| Operating Income/(Loss) | $11,000 | Operating Loss of $2,025,000 | Up from operating loss of $857,000 in Q1 2024 |
| Net Loss from Continuing Operations | $1,582,000 | $3,998,000 or $0.28 per diluted share | Q1 loss narrowed from $2,410,000 in Q1 2024 |
The trailing twelve-month revenue as of September 30, 2025, stood at $258 million.
Differentiated products offering affordable fashion (Dixie Home)
The value proposition extends beyond the very high-end by including offerings that target a slightly more moderate price point within the high-end spectrum. Dixie Home markets stylishly designed differentiated products that specifically offer affordable fashion in the more moderately priced sector of the high-end broadloom carpet market. This strategy is supported by expanding unique capabilities, like custom color matching, to broader lines. For example, the custom color capability, which was traditionally reserved for Masland and Fabrica, is being extended to include the DH Floors line, making high-level customization more accessible.
Key brands and their positioning include:
- Fabrica International: Very high-end, styling trendsetter.
- Masland Residential: High-end, design-driven.
- Dixie Home: Moderately priced sector of high-end, offering affordable fashion.
The company's market capitalization as of October 31, 2025, was $10.1 million.
The Dixie Group, Inc. (DXYN) - Canvas Business Model: Customer Relationships
You're looking at how The Dixie Group, Inc. (DXYN) keeps its high-end clientele engaged. It's all about targeted service across its distinct brands like Fabrica, Masland Residential, and DH Floors.
High-end customer service and dedicated sales support
The Dixie Group, Inc. supports its premium product focus with specific contact channels for its various lines. This structure suggests dedicated support teams for each brand segment, which is key when dealing with luxury home builders and interior designers.
For instance, you can see the direct support lines available as of 2025:
| Brand/Segment | Customer Service # |
| Fabrica | 1-800-241-5519 |
| Masland Residential | 1-888-633-4480 |
| Dixie Home | 1-866-873-2873 |
| Mass Merchants (The Dixie Group) | 1-866-274-9776 |
The company, with its 951 full-time employees, manages a business where premium products performed better than the market in Q1 2025, suggesting the service model supports higher-value transactions. The focus on operational efficiency, including a cost reduction plan expected to save $12.6 million annually, must support the staffing required for this level of support.
Direct relationships with specialized flooring retailers
A core part of The Dixie Group, Inc.'s model involves direct relationships with specialized floorcovering retailers. The company markets its DH Floors brand to selected retailers and home centers, alongside its luxury offerings through the interior design community.
The company's trailing 12-month revenue as of September 30, 2025, stood at $258M. This revenue base is supported by these direct channels, where partners are recognized for their volume and growth, such as the MVP Award winners from prior years who represent top-performing retailers.
The relationship structure is evident in how products are distributed:
- Fabrica targets interior decorators and designers.
- Masland Residential serves the interior design community and specialty floorcovering retailers.
- DH Floors targets selected retailers and home centers.
Relationship management with key commercial accounts
The Dixie Group, Inc. serves commercial accounts, specifically mentioning manufacturers of luxury motor coaches and yachts for its Fabrica brand. Managing these relationships requires a different touch than retail sales.
Financial performance in Q2 2025 showed an operating income of $3.2 million, up from $2.3 million year-over-year, indicating effective management of its sales mix, which includes these higher-volume, potentially contract-based commercial sales. The net sales for Q1 2025 were $62,990,000.
Key commercial account management is supported by the overall focus on premium segments, where the company continued to gain market share in the soft surface category in Q1 2025.
Building long-term loyalty through product quality defintely
Long-term loyalty for The Dixie Group, Inc. is anchored in the perceived quality and design expertise of its portfolio, which includes luxury vinyl flooring (LVF) products like TRUCOR. This focus allows the company to capture a higher gross profit margin.
For Q2 2025, the gross profit margin reached 29.2%, an improvement from 28.1% in Q2 2024. This margin strength directly reflects the market's willingness to pay a premium for quality, which is the foundation of customer retention in this segment.
The company's net income for Q2 2025 was $1.2 million, up from $0.6 million the prior year, demonstrating that the commitment to premium product quality translates into improved profitability.
The Dixie Group, Inc. (DXYN) - Canvas Business Model: Channels
You're looking at how The Dixie Group, Inc. (DXYN) gets its products-premium carpet, rugs, and luxury vinyl tile-into the hands of customers. This is all about moving product from their Dalton, Georgia base to the final buyer, which happens through a few distinct routes.
Network of independent flooring dealers and showrooms
This is the bread-and-butter for much of the residential business, moving product through established retail partners. The Dixie Group, Inc. supports these retailers with specific selling systems, like the Premier Flooring Center concept, designed to help them sell better products, which aligns with the philosophy that a rising tide lifts all boats. For 2025, a key channel strategy involves empowering these retailers with unique capabilities, specifically expanding custom color matching, traditionally a high-end feature for brands like Masland and Fabrica, down to the DH Floors line. This means the independent dealer channel can now offer a wider, more personalized selection to the consumer.
- Key Brands Serviced: Fabrica International, Masland Residential, Dixie Home, and DH Floors.
- Support System: Utilizes selling systems to help retailers move higher-value products.
- Customization Focus: Expanding piece-dyed nylon expertise to offer custom color swatches to retailers for broader product lines in 2025.
Direct sales force targeting high-end residential builders
The direct sales approach targets the high-end residential segment, working closely with luxury builders and interior designers who specify products for new construction or major renovations. This channel relies on the strength and design leadership of the premium brands. The company, which has a total of 951 employees as of late 2025, dedicates a portion of this team to these direct, specification-driven sales efforts.
The overall scale of the business, with Trailing Twelve Month revenue around $258.33 million as of September 2025, shows the significance of securing these high-value, project-based sales.
Commercial sales channel (Masland Contract)
The commercial segment is managed through the unified Atlas Carpet Mills and Masland Contract sales forces. These two commercial brands were merged into a single sales unit back in 2018 to provide a more comprehensive offering to commercial projects, encompassing carpet tile, broadloom, area rugs, and luxury vinyl flooring. This unified approach allows each sales associate to present the complete assortment, which is crucial for project-based selling where variety and single-source supply are valued.
| Commercial Brand Portfolio Element | Product Categories | Channel Strategy Note |
| Atlas-Masland Contract Brands | Carpet tile, broadloom, area rugs, luxury vinyl flooring | Unified sales force provides a single flooring source for commercial projects. |
| Geographic Reach | North America and internationally | Serves commercial customers, including those requiring specialized aesthetics. |
| Logistics Support | Distribution Centers | Supported by 4 Distribution Centers for efficient product flow. |
Company websites for brand and product information
The Dixie Group, Inc. maintains its digital presence primarily through its main website, www.thedixiegroup.com. This serves as the central hub for brand storytelling, product catalogs, and general corporate information, supporting the efforts of the dealer and direct sales channels. While direct e-commerce contribution data isn't explicitly broken out, the websites are essential for brand discovery by interior designers and consumers researching the Fabrica, Masland Residential, and Dixie Home lines.
For the first nine months of 2025, net sales totaled $193,942,000, demonstrating the volume of product moving through all channels combined.
Finance: draft 13-week cash view by Friday.
The Dixie Group, Inc. (DXYN) - Canvas Business Model: Customer Segments
The Dixie Group, Inc. (DXYN) primarily targets the higher-end residential market, which is a key differentiator when the broader flooring industry faces headwinds like declining existing home sales to the 4,000,000 unit level, as noted in the second quarter of 2025. The company's focus on luxury has allowed its soft surface net sales to outperform the industry, which saw a decline closer to 6% for the first nine months of 2025.
The customer base is segmented across different tiers of the residential market, primarily served through its distinct brands:
- Upper-end residential homeowners and custom builders: Served by Fabrica International, which targets the very high-end residential sector with luxurious carpet and custom rugs.
- Mid to high-end residential replacement market: Addressed by Masland Residential for design-driven products and Dixie Home for stylish, more moderately priced options within the high-end broadloom market.
- Interior designers and architects specifying luxury materials: This group is served by the design focus of the Fabrica International and Masland Residential brands, which are known for superior patterns and color.
- Commercial clients (e.g., hospitality, corporate): The company markets products under the Masland Contract brand, suggesting a presence in this segment, though specific financial contribution is not broken out in the latest reports.
The overall financial performance in late 2025 reflects the performance across these segments. For the third quarter of 2025, The Dixie Group, Inc. reported net sales of $62,379,000. The trailing twelve-month revenue as of September 30, 2025, stood at $258M.
Here is a look at the performance metrics relevant to the core residential focus areas as of the first nine months of 2025:
| Customer/Product Focus Area | Metric | Value (9 Months Ended Sept 30, 2025) | Comparison/Context |
| Soft Surface (Residential Core) | Net Sales Change (YoY) | Down less than 1% | Outperformed industry decline of closer to 6% |
| Hard Surface (Fabrica Wood Program) | Net Sales Change (YoY) | Increasing 7.4% | A highlight within the hard surface segment |
| Total Company | Net Sales | $193,942,000 | Down 3.3% from $200,638,000 in the prior year period |
| Total Company | Q3 2025 Net Sales | $62,379,000 | A 3.9% decline compared to Q3 2024's $64,877,000 |
The company's broad customer base extends geographically, as The Dixie Group, Inc. sells floor covering products across North America, Australia, New Zealand, and Singapore. The focus on premium products has generally performed better than the market across all categories, even when facing headwinds like high interest rates.
You can see the commitment to the luxury end of the market is central to their strategy, which is how they manage to outperform the general market decline. Finance: draft 13-week cash view by Friday.
The Dixie Group, Inc. (DXYN) - Canvas Business Model: Cost Structure
You're looking at the core expenses The Dixie Group, Inc. (DXYN) faces to keep the lights on and the carpet coming off the line as of late 2025. This structure is heavily influenced by raw material costs and overhead, especially given the current housing market headwinds.
The largest component of operating cost is the Cost of Goods Sold (COGS), which covers raw materials and the manufacturing labor to turn them into product. For the third quarter ended September 27, 2025, The Dixie Group, Inc. reported net sales of $62,379,000 and a gross profit margin of 24.8% of net sales. Based on these figures, the Cost of Goods Sold for Q3 2025 was approximately $46,909,008.
Selling and administrative expenses (S&A) represent the costs of running the business outside of direct production. For Q3 2025, these expenses totaled $16.4 million. This is an improvement from $17.6 million in the third quarter of the previous year.
Financing costs are another key area. Interest expense on debt for the third quarter of 2025 was reported at $2.0 million. This was higher than the $1.6 million in interest expense recorded in the third quarter of 2024, reflecting higher interest rates for The Dixie Group, Inc. in 2025.
Investment in future operations, or Capital Expenditures (CapEx), is being managed tightly. Capital expenditures for the full fiscal year 2025 are projected at approximately $0.8 million, focused primarily on maintenance needs. For context, capital expenditures in Q3 2025 specifically amounted to $0.3 million.
Here is a summary of the key cost structure elements for The Dixie Group, Inc. based on the latest reported quarterly data and projections:
| Cost Component | Period/Basis | Amount |
| Cost of Goods Sold (Calculated) | Q3 2025 | $46,909,008 |
| Selling and Administrative Expenses (S&A) | Q3 2025 | $16.4 million |
| Interest Expense on Debt | Q3 2025 | $2.0 million |
| Capital Expenditures (Projected) | Full Year 2025 | $0.8 million |
The company is actively managing its operational costs, as evidenced by the profit improvement plan targeting in excess of $10 million in cost reductions and operational efficiencies for fiscal 2026.
- Gross Profit Margin (Q3 2025): 24.8% of net sales.
- Net Sales (Q3 2025): $62,379,000.
- Net Loss from Continuing Operations (Q3 2025): $3,998,000.
- Inventory Balance (September 27, 2025): $68.5 million.
The structure shows a heavy reliance on managing the direct costs of manufacturing to maintain profitability, especially when sales volume is pressured by external factors like high interest rates. Finance: draft 13-week cash view by Friday.
The Dixie Group, Inc. (DXYN) - Canvas Business Model: Revenue Streams
You're looking at the top-line generation for The Dixie Group, Inc. as of late 2025. The revenue streams are fundamentally tied to the sale of floorcovering products across residential channels.
The total net sales for the third quarter ending September 27, 2025, came in at $62.4 million. This figure represents a 3.9% decline compared to the $64.9 million reported in the third quarter of 2024.
For the trailing twelve months ending September 27, 2025, The Dixie Group, Inc. generated approximately $258.33 million in revenue. This is down about 3.36% year-over-year for that period.
The revenue is derived from two main product categories, soft surface and hard surface floor coverings. Here's a look at the key revenue figures and segment performance data we have for this period:
| Revenue Stream Component | Q3 2025 Net Sales Amount | Trailing Twelve Months (TTM) Revenue |
|---|---|---|
| Total Net Sales | $62.4 million | $258.33 million |
| Net sales from soft surface floor coverings (carpet and rugs) | Data not explicitly broken out in dollars for Q3 2025 | N/A |
| Net sales from hard surface floor coverings (LVT, wood) | Data not explicitly broken out in dollars for Q3 2025 | N/A |
While the specific dollar breakdown between soft and hard surface for the quarter isn't immediately available in the latest filings, we do have performance indicators for those segments. The company noted that for the third quarter, year-over-year soft surface net sales were down less than 1%, which outperformed the industry, believed to be down closer to 4% for the quarter. The hard surface segment saw its Fabrica wood program specifically report net sales increasing 7.4% year over year for the first nine months of 2025.
You can see the key aggregate revenue points below:
- Net sales from soft surface floor coverings (carpet and rugs) performance: Year-over-year decline of less than 1% for Q3 2025.
- Net sales from hard surface floor coverings (LVT, wood) performance: Fabrica wood program sales increased 7.4% year over year for the first nine months of 2025.
- Total net sales of $62.4 million in Q3 2025.
- Trailing twelve-month revenue of approximately $258.33 million (as of 9/27/2025).
Finance: draft 13-week cash view by Friday.
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