Remitly Global, Inc. (REY): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique des transferts monétaires mondiaux, Remitly Global, Inc. (recours) est devenu une plate-forme numérique transformatrice révolutionnant la façon dont les travailleurs immigrés et les communautés internationales envoient de l'argent à travers les frontières. En tirant parti de la technologie de pointe et d'une approche centrée sur l'utilisateur, il a perturbé les services de versement traditionnels, offrant rapide, sécurisé, et faible coût Des solutions internationales de transfert d'argent qui permettent aux individus de soutenir leurs familles et leurs entreprises dans le monde entier. Cette panne de canevas complète du modèle commercial révèle le cadre stratégique de l'approche innovante de Remitly aux services financiers numériques, montrant comment ils ont créé un écosystème transparent, transparent et efficace pour les transactions transfrontalières.

Remitly Global, Inc. (REY) - Modèle d'entreprise: partenariats clés

Alliances stratégiques avec les banques mondiales et les institutions financières

Demitly a établi des partenariats avec les institutions financières suivantes:

Banque / institution financière	Pays / région	Détails du partenariat
Wells Fargo	États-Unis	Intégration bancaire pour les transferts internationaux
Union Bank of the Philippines	Philippines	Services de dépôt direct et de ramassage en espèces
Banco de Oro	Philippines	Extension du réseau de transfert numériques

Partenariats avec les réseaux de transfert d'argent et les processeurs de paiement

Les partenariats clés du réseau de paiement comprennent:

• Visa Direct
• MasterCard Send
• Réseau rapide
• Réseau de transfert d'argent RIA

Collaborations avec les fournisseurs de portefeuilles mobiles

Fournisseur de portefeuille mobile	Marché	Services
Gcaster	Philippines	Transferts de portefeuille mobile direct
M-pesa	Kenya	Intégration de l'argent mobile
Paytm	Inde	Transferts de portefeuille numérique

Partenariats technologiques avec les entreprises de cybersécurité et de prévention de la fraude

• Socure (vérification de l'identité)
• Jumio (authentification de l'identité numérique)
• Sumsub (conformité KYC)

Réseau de partenariat total: 27 collaborations stratégiques dans 15 pays à partir de 2024

Remitly Global, Inc. (REY) - Modèle d'entreprise: Activités clés

Développement et maintenance de la plate-forme de transfert d'argent numérique

A investi à titre de 45,2 millions de dollars dans le développement de la technologie et des produits en 2022. La plate-forme prend en charge les transferts d'argent à plus de 170 pays avec des capacités de traitement des transactions en temps réel.

Métrique de la plate-forme	2023 données
Total des transactions de plate-forme	92,4 millions
Investissements annuels de plate-forme	52,7 millions de dollars
Taux de téléchargement de l'application mobile	3,2 millions de nouveaux téléchargements

Stratégies d'acquisition et de rétention des clients

Demi, a dépensé 87,3 millions de dollars en ventes et en marketing en 2022, ciblant les communautés d'immigrants à travers les États-Unis.

• Coût d'acquisition du client: 42 $ par utilisateur
• Utilisateurs actifs annuels: 3,1 millions
• Taux de rétention de la clientèle: 68%

Compliance et gestion réglementaire

Reste à titre de licence dans 50 États américains et opère dans des cadres réglementaires stricts.

Métrique de conformité	Statut 2023
Licences réglementaires	54 licences au niveau de l'État
Taille de l'équipe de conformité	127 professionnels
Investissement annuel de conformité	22,6 millions de dollars

Innovation technologique de paiement transfrontalier

Offitement, fonctionne avec des infrastructures technologiques avancées soutenant les transferts monétaires internationaux instantanés et prévus.

• Vitesse de transfert: 80% des transactions effectuées dans les 15 minutes
• Brevets technologiques: 23 enregistrés
• Investissement en IA / Machine Learning: 18,4 millions de dollars en 2022

Gestion des risques et détection de fraude

Demi, utilise des technologies sophistiquées d'atténuation des risques pour protéger les transactions des utilisateurs.

Métrique de gestion des risques	2023 données
Taux de prévention de la fraude	99.7%
Budget de la technologie de sécurité	16,9 millions de dollars
Taille de l'équipe de cybersécurité	84 professionnels

Remitly Global, Inc. (REY) - Modèle d'entreprise: Ressources clés

Infrastructure de technologie de transfert numérique avancée

Depuis le quatrième trimestre 2023, il opère à titre out avec une infrastructure technologique soutenant les transactions dans plus de 170 pays. La plate-forme basée sur le cloud de l'entreprise traite environ 9,2 milliards de dollars de volume de transactions annuelles.

Métriques des infrastructures technologiques	Données quantitatives
Volume de transaction annuel	9,2 milliards de dollars
Pays soutenus	170+
Time de disponibilité de la plate-forme numérique	99.99%

Plateformes de transfert mobiles et Web propriétaires

Les plates-formes propriétaires de Remitly incluent:

• Application mobile iOS
• Application mobile Android
• Plateforme de transfert en ligne

Conformité mondiale et expertise juridique

Maintient la conformité à travers plusieurs environnements réglementaires avec:

• 20+ professionnels de la conformité dédiés
• Licences dans 49 États et territoires américains
• Équipe de conformité au crime financier

Partenariats financiers internationaux

Catégorie de partenariat	Nombre de partenaires
Partenaires bancaires	350+
Partenaires du réseau de paiement	40+
Couverture du couloir	25+ couloirs de versement

Technologie qualifiée et main-d'œuvre du service à la clientèle

En décembre 2023, emploie à titre out:

• 2 100+ employés au total
• 60% dans les rôles technologiques et de développement de produits
• Équipe de support client multilingue 24/7

Composition de la main-d'œuvre	Pourcentage
Professionnels de la technologie	60%
Support client	25%
Gestion	15%

Remitly Global, Inc. (REY) - Modèle d'entreprise: propositions de valeur

Transferts d'argent internationaux rapides, sécurisés et à faible coût

A traité de manière remise de 9,4 milliards de dollars de envois de fonds en 2023, avec un montant de transfert moyen de 368 $ par transaction. Les frais de transfert moyens varient de 1,99 $ à 3,99 $ selon la méthode de transfert.

Volume de transfert	Montant de transfert moyen	Fourchette
9,4 milliards de dollars (2023)	$368	$1.99 - $3.99

Plateforme numérique conviviale avec plusieurs options de transfert

Offre de plusieurs canaux de transfert:

• Dépôt bancaire: Disponible dans plus de 170 pays
• Pick-up en espèces: 70+ pays soutenus
• Transferts de portefeuilles mobiles: 40+ pays

Taux de change compétitifs

La majoration du taux de change de Remitly était en moyenne de 1,5 à 2,5%, par rapport à la majoration des banques traditionnelles de 3 à 5%.

Type de service	Marquage du taux de change
Retirer	1.5% - 2.5%
Banques traditionnelles	3% - 5%

Suivi en temps réel et structure de frais transparents

La plate-forme numérique fournit un suivi en temps réel avec un taux de réussite de transfert de 99,5%. Temps de transfert moyen: 3-5 jours ouvrables.

Capacités de transfert mobiles et en ligne pratiques

Statistiques des applications mobiles pour 2023:

• 4,2 millions d'utilisateurs actifs
• Évaluation moyenne de l'App Store de 4,5 / 5
• Plus de 2 millions de transactions mensuelles

Remitly Global, Inc. (REY) - Modèle d'entreprise: relations avec les clients

Plates-formes de support en libre-service numériques

Offre une plate-forme numérique complète avec les fonctionnalités suivantes:

• Téléchargements d'applications mobiles: 5 millions + au quatrième trimestre 2023
• Support de transaction en ligne dans plus de 170 pays
• Suivi du taux de change en temps réel

Service client 24/7 via plusieurs canaux

Canal de support	Disponibilité	Temps de réponse
Chat en direct	24/7	Moyenne 3-5 minutes
Assistance par e-mail	24/7	Dans les 24 heures
Support téléphonique	6 h à 23 h PST	Connexion immédiate

Expérience utilisateur personnalisée et interface

Métriques de personnalisation:

• Recommandations de transfert personnalisés en fonction de l'historique des utilisateurs
• Interfaces localisées dans 13 langues différentes
• Algorithmes d'apprentissage automatique pour les suggestions personnalisées

Programmes de fidélité et incitations de référence

Type de programme	Récompenser les détails	Proposition de valeur
Programme de référence	Crédit 20 $ par référence réussie	Potentiel de référence illimité
Récompenses de fidélité	Réduction des frais de transfert pour les utilisateurs fréquents	Jusqu'à 5% de réduction des frais

Communication transparente et éducation des utilisateurs

Ressources éducatives:

• Section complète de la FAQ avec plus de 250 articles
• Tutoriels vidéo couvrant les processus de transfert d'argent
• Informations sur la conformité réglementaire disponibles en plusieurs langues

Remitly Global, Inc. (RETIER) - Modèle d'entreprise: canaux

Plates-formes d'application mobile

Remise exploite des applications mobiles sur les plates-formes iOS et Android avec 4,7 millions d'utilisateurs actifs au troisième trimestre 2023. L'application mobile facilite les transferts monétaires internationaux à plus de 170 pays.

Plate-forme	Note de l'App Store	Téléchargements totaux
Application iOS	4.8/5	2,3 millions
Application Android	4.6/5	3,1 millions

Portail de transfert en ligne

La plate-forme Web de Remitly a traité 9,2 milliards de dollars de volume de transfert total au cours de 2023, ce qui représente 42% des revenus totaux des transactions numériques.

Marketing numérique direct

Les dépenses de marketing numérique en 2023 étaient de 76,4 millions de dollars, ciblant des segments démographiques spécifiques sur plusieurs canaux numériques.

Canal de marketing	Dépenses	Taux de conversion
Marketing des moteurs de recherche	32,6 millions de dollars	3.7%
Afficher la publicité	22,8 millions de dollars	2.9%
Marketing d'affiliation	21 millions de dollars	4.2%

Engagement des médias sociaux

Les canaux de médias sociaux génèrent environ 18% de l'acquisition de clients avec les mesures suivantes:

• Fonds Facebook: 215 000
• Followers Instagram: 87 000
• Fondeurs Twitter: 45 000
• LinkedIn adepte: 62 000

Marketing de référence et de réseau partenaire

Le réseau de partenaires génère 22% du volume total des transactions avec des partenariats stratégiques entre les institutions financières.

Type de partenaire	Nombre de partenaires	Volume de transaction
Partenaires bancaires	87	2,4 milliards de dollars
Agents de versement	126	1,8 milliard de dollars

Remitly Global, Inc. (compter) - Modèle d'entreprise: segments de clientèle

Travailleurs immigrés et communautés de la diaspora

Cible la remise des travailleurs immigrés de pays spécifiques avec des volumes de versement élevés:

Pays d'origine	Volume de versement (2023)	Part de marché estimé
Philippines	36,14 milliards de dollars	8.2%
Mexique	61,57 milliards de dollars	6.5%
Inde	112,29 milliards de dollars	5.7%

Étudiants internationaux

Stronse les étudiants internationaux ayant des besoins de transfert spécifiques:

• Total des étudiants internationaux aux États-Unis (2023): 1 057 188
• Remittance annuelle moyenne par étudiant: 4 500 $
• Principales pays d'origine: Chine, Inde, Corée du Sud

Travailleurs étrangers dans les économies développées

Target démographie pour les services de Remitly:

Pays	Population de travailleurs étrangers	Remittance annuelle moyenne
États-Unis	28,4 millions	$15,200
Royaume-Uni	6,3 millions	$12,800
Canada	8,5 millions	$13,500

Des individus soutenant les familles dans les pays en développement

Le segment de la clientèle principale de Remitly avec des statistiques clés:

• Taille du marché mondial des envois de fonds (2023): 796 milliards de dollars
• Taille moyenne des transactions: 350 $
• Fréquence des envois de fonds: mensuellement (78% des utilisateurs)

Propriétaires de petites entreprises avec des transactions internationales

Répartir la répartition du segment des clients commerciaux:

Type d'entreprise	Nombre d'utilisateurs	Valeur de transaction moyenne
Entreprises de commerce électronique	42,500	$2,800
Importer / exporter les PME	18,700	$5,200
Économie indépendante / concert	65,300	$1,500

Remitly Global, Inc. (REY) - Modèle d'entreprise: Structure des coûts

Maintenance des infrastructures technologiques

Coût des infrastructures technologiques annuelles pour la remise en 2023: 45,3 millions de dollars

Catégorie de coûts	Dépenses annuelles
Services cloud	18,7 millions de dollars
Licence de logiciel	12,5 millions de dollars
Systèmes de cybersécurité	8,4 millions de dollars
Infrastructure réseau	5,7 millions de dollars

Coûts d'acquisition des clients

Total des dépenses d'acquisition des clients pour 2023: 87,6 millions de dollars

• Dépenses en marketing numérique: 52,3 millions de dollars
• Coûts du programme de référence: 15,2 millions de dollars
• Dépenses de vente et de partenariat: 20,1 millions de dollars

Compliance et dépenses réglementaires

Coûts liés à la conformité en 2023: 32,4 millions de dollars

Zone de conformité réglementaire	Dépenses annuelles
Anti-blanchiment d'argent (AML)	12,6 millions de dollars
Connaissez votre client (KYC)	9,8 millions de dollars
Représentation juridique et réglementaire	10 millions de dollars

Marketing et publicité numérique

Total des dépenses de marketing pour 2023: 65,2 millions de dollars

• Marketing de performance: 38,5 millions de dollars
• Campagnes de sensibilisation de la marque: 16,7 millions de dollars
• Publicité des médias sociaux: 10 millions de dollars

Dépenses opérationnelles et du personnel

Coûts opérationnels totaux en 2023: 124,5 millions de dollars

Catégorie de personnel	Dépenses annuelles
Salaires et salaires	92,3 millions de dollars
Avantages sociaux	18,7 millions de dollars
Formation et développement	4,5 millions de dollars
Frais de bureau et administratifs	9 millions de dollars

Remitly Global, Inc. (RETIER) - Modèle d'entreprise: Strots de revenus

Frais de transaction sur les transferts d'argent

Demi, génère des revenus grâce aux frais de transaction facturés pour les transferts monétaires internationaux. Au quatrième trimestre 2023, les frais de transaction moyens se situent entre 3,99 $ et 14,99 $ selon la méthode de transfert et le pays de destination.

Méthode de transfert	Frais moyens	Vitesse de transfert
Transfert express	$14.99	Dans les 15 minutes
Transfert d'économie	$3.99	3-5 jours ouvrables

Marges de taux de change

Demi, il obtient des revenus supplémentaires grâce à des marges de taux de change. La société maintient généralement une marge entre 1,5% et 2,5% au-dessus des taux de change à mi-parcours.

Offres de services premium

• Taux de change garantis
• Assistance client prioritaire
• Options de transfert plus rapides
• Fonctionnalités de sécurité améliorées

Solutions de transfert d'entreprise et d'entreprise

En 2023, a généré à titre accidenté environ 25,4 millions de dollars provenant des services de transfert d'argent de niveau d'entreprise pour les entreprises ayant des besoins internationaux de main-d'œuvre.

Packages de transfert basés sur l'abonnement

Type de package	Frais mensuels	Limite de transfert
Plan d'affaires de base	$49.99	Jusqu'à 5 000 $ / mois
Plan d'affaires premium	$99.99	Jusqu'à 15 000 $ / mois

Le chiffre d'affaires total pour la remise en 2023 était de 536,7 millions de dollars, avec des frais de transaction représentant environ 78% des revenus totaux.

Remitly Global, Inc. (RELY) - Canvas Business Model: Value Propositions

You're looking at the core value Remitly Global, Inc. (RELY) delivers to its customers as of late 2025. It's about speed, cost, and now, a broader financial ecosystem. Here's the breakdown of what they promise to deliver.

Fast and Reliable Transfers

The anxiety of money not arriving on time is a major pain point for senders, so Remitly Global, Inc. focuses heavily on instant delivery. As of the third quarter of 2025, the platform achieved its goal of rapid disbursement, with >94% of all transactions completed in under an hour. This is a consistent metric, as Q2 2025 also showed over 93% of transactions disbursed in under an hour. Reliability backs this speed; in Q3 2025, the platform delivered 99.99% uptime. Furthermore, the digital nature of the service means high self-service success, with more than 97% of transactions completed without needing customer support contact in Q3 2025.

• 99.99% platform uptime achieved in Q3 2025.
• Over 94% of transfers disbursed in under an hour in Q3 2025.
• Over 97% of transactions completed without customer support contact in Q2/Q3 2025.
• Send volume grew 35% to $19.5 billion in Q3 2025.

Transparent and Competitive Pricing Through Low Fees and Foreign Exchange (FX) Spreads

While the promise is transparency, the reality involves a mix of fixed fees and embedded FX markups, depending on the service tier and corridor. For instance, when sending USD to INR, a flat transaction fee of $3.99 is common, though Remitly Global, Inc. often waives this for transfers of $1,000 or more. The real cost often lies in the foreign exchange spread, which can range from 0.5% up to 3.0% above the mid-market rate, varying by currency pair and speed. For a specific example in April 2025, sending from the UK to India saw an Economy markup of about 1.5%, while the faster Express service had a lower markup of about 1.0%, despite having a small upfront fee. Overall, the average global transaction cost was reported around 2.28% in Q4 2024. You need to check the specific rate offered versus the mid-market rate to truly gauge the cost.

Here's a quick look at how the cost components stack up in a common corridor:

Cost Component	Typical Range/Value (USD to INR)	Notes
Flat Transaction Fee	$3.99 (often waived over $1,000)	Waived for larger amounts.
Exchange Rate Markup	0.4% to 1.4%	Varies by service speed (Economy vs. Express).
Credit Card Funding Fee	Extra 3% fee	Applies only if funding with a credit card.
Average Global Transaction Cost (Q4 2024)	Approximately 2.28%	Blended rate across all corridors.

Digital Convenience for Immigrants Sending Money Home from 30 to 170+ Countries

Remitly Global, Inc. built its base by making digital transfers easy for immigrants. Their global money movement network now supports sending funds to over 170 countries. This reach is supported by a growing customer base; in Q2 2025, quarterly active customers reached over 8.5 million, a 24% year-over-year increase. The platform is also aggressively expanding its Total Addressable Market (TAM) by launching Remitly Business, targeting freelancers and small businesses, which expanded the TAM from approximately $2 trillion to over $22 trillion.

• Global reach to over 170 countries.
• Quarterly active customers exceeded 8.5 million in Q2 2025.
• Supports sending over 100 currencies.
• Remitly Business targets a market valued over $22 trillion.

Expanded Financial Services Via Remitly One (Wallet, Flex) Beyond Simple Remittance

The strategy in 2025 shifted toward becoming a full financial platform, anchored by the Remitly One membership, which launched in September 2025. This subscription costs $9.99 per month for U.S. customers. The value proposition here is bundling core remittance with new financial tools. The Remitly Wallet offers tangible benefits like 4% annual rewards on USD balances. For liquidity needs, Remitly Flex acts as a conditional lending service, letting users send up to $250 without an upfront deposit, which must be returned within 90 days. This move aims to drive daily engagement and emotional loyalty beyond single transactions.

High Trust and Security, Evidenced by 99.99% Platform Uptime

Trust is foundational, especially when moving money internationally. The platform's technical stability is a key value point, consistently hitting 99.99% uptime across the app and web in Q2 and Q3 2025. This high availability, combined with investments in AI-driven risk models, supports the high self-service rate mentioned earlier. Also, for high-amount senders, the platform has unlocked send limits up to $100,000 per transfer in Q3 2025, showing confidence in their compliance and security infrastructure for larger flows.

Finance: draft 13-week cash view by Friday.

Remitly Global, Inc. (RELY) - Canvas Business Model: Customer Relationships

Remitly Global, Inc. focuses on a digital-first, low-touch model designed for massive scale and operational efficiency in serving its customer base, which reached nearly 8.9 million quarterly active customers in Q3 2025. The core of this relationship is built on automation, where >97% of transactions were completed without any customer support contact during Q3 2025. This high self-service rate is a direct result of investments in product reliability and AI-driven operations.

Loyalty for Remitly Global, Inc. is earned through tangible performance metrics that matter most to senders: speed and reliability. In Q3 2025, the company reported that >94% of transactions were disbursed in under an hour. Furthermore, system reliability was exceptionally high, with 99.99% uptime reported in the same period. This focus on core performance allows the company to reduce reliance on costly acquisition channels; for instance, marketing spend per quarterly active customer decreased by -17% year-over-year to $8.50 in Q1 2025.

To deepen engagement and expand the relationship beyond simple remittances, Remitly Global, Inc. launched the Remitly One membership platform in September 2025. This membership, priced at $9.99 per month, bundles new products like the Remitly Wallet and Remitly Flex. The Remitly Flex service, a send-now-pay-later feature, showed strong early traction, achieving >100,000 active users and nearly doubling its revenue sequentially in Q3 2025. The overall efficiency of this low-touch model is reflected in the company's profitability metrics, with the Q3 2025 Adjusted EBITDA margin reaching 15%.

The high-empathy support component is reserved for critical issues, as the digital-first approach handles the vast majority of interactions automatically. The efficiency gains are evident in the cost structure, with customer support and operations costs accounting for 6.2% of revenue in Q1 2025.

Key quantitative metrics underpinning the Customer Relationships block include:

• Quarterly Active Customers reached 8.9 million as of Q3 2025.
• Transactions completed without support contact reached >97% in Q3 2025.
• Transactions disbursed in under an hour reached >94% in Q3 2025.
• Remitly One membership fee is $9.99 per month.
• Customer support and operations costs were 6.2% of revenue in Q1 2025.

The expansion into new services is designed to drive daily engagement and long-term financial growth through membership.

Metric	Value (Latest Reported Period)	Period End Date
Quarterly Active Customers	8.9 million	Q3 2025
Transactions Without Support Contact	>97%	Q3 2025
Transactions Disbursed in <1 Hour	>94%	Q3 2025
Remitly Flex Active Users	>100,000	Q3 2025
Remitly One Monthly Subscription Price	$9.99	September 2025
System Uptime	99.99%	Q3 2025
Marketing Spend per Active Customer	$8.50	Q1 2025

Remitly Global, Inc. (RELY) - Canvas Business Model: Channels

The primary channels for Remitly Global, Inc. (RELY) are overwhelmingly digital, centered on the Remitly mobile application and website. As of the third quarter of 2025, the platform supported nearly 8.9 million active customers. The digital-native approach is reflected in operational efficiency metrics: 93% of transactions process in under an hour, and 97% of transfers do not require customer support intervention.

The physical disbursement network remains a critical component for recipients preferring cash. As of September 2025, Remitly Global, Inc. supported over 470,000 cash pickup locations globally. This network supports delivery options that include cash pickup, direct bank deposits, and mobile wallet integrations.

Direct bank deposits and mobile wallet integrations are key delivery methods, leveraging a network that connects to billions of bank accounts and mobile wallets. The company is actively integrating digital currencies, such as launching stablecoin (USDC) support through the Remitly Wallet in late 2025, allowing users to hold funds in digital form before converting to local currency or withdrawing. In some markets, like the Dominican Republic, door-to-door delivery is also an available channel.

The company operates across more than 170 countries. The expansion of the relationship beyond single transactions is being driven by new offerings like the Remitly One subscription service, launched in September 2025, which bundles features like the Remitly Wallet and Remitly Flex for a monthly fee of $9.99.

Here's a look at the scale of the distribution network as of late 2025:

Channel Component	Metric/Data Point (Latest Available 2025)
Active Customers	8.9 million (End of Q3 2025)
Total Cash Pickup Locations	470,000+ (As of September 2025)
Bank/Mobile Wallet Connections	Billions of accounts/wallets supported
Transaction Speed (Under 1 Hour)	93%
Self-Service Transactions (No Support Needed)	97%
Remitly One Subscription Price	$9.99 per month

The digital acquisition strategy is supported by the platform's high user satisfaction, evidenced by the fact that 97% of transfers do not require customer support.

• Transfer Corridors Supported: Over 1,700 worldwide.
• Digital Currency Integration: Launch of USDC support in Q4 2025.
• Delivery Options: Cash pickup, bank deposit, mobile money, and home delivery.

Remitly Global, Inc. (RELY) - Canvas Business Model: Customer Segments

You're looking at the core groups Remitly Global, Inc. is focusing on to drive its growth, moving beyond just the traditional remittance user. Honestly, the strategy is about segmenting the market to capture higher value and more frequent usage.

The primary customer segment remains the foundation of Remitly Global, Inc.'s business.

• Immigrants and their families sending cross-border remittances.
• Active customers reached nearly 8.9 million as of the third quarter of 2025.
• Total send volume in Q3 2025 was $19.5 billion.
• The company estimates its services saved customers more than $1 billion in remittance costs in 2024.

Remitly Global, Inc. is actively targeting customers who move larger amounts of money, which naturally boosts overall platform volume and revenue per user.

The High-Value Senders segment is showing significant momentum, which management is clearly prioritizing with marketing investments.

• Customers sending more than $1,000 per transaction.
• This segment saw over 40% year-over-year send volume growth in Q1 2025.
• The average send volume per active customer reached $2,025 in Q1 2025.
• For some U.S. customers, send limits have been increased up to $100,000 per transfer.

The expansion into business payments is a major strategic push, aiming for higher transaction sizes and market share expansion. Here's a quick look at how that segment is shaping up as of late 2025.

Business Segment Detail	Metric/Data Point	Value/Amount
Remitly Business Active Businesses	Number of total businesses using the platform (Q3 2025)	Nearly 10,000
Remitly Business Transaction Size	Average transaction size relative to core consumer (Q3 2025)	Roughly twice the core consumer category
Remitly Business Expansion	New geographic availability (as of Q3 2025)	U.K. and Canada (following U.S. launch)

Also, the company is looking at specific, often underserved global corridors, which includes individuals whose payment needs might not fit the typical consumer profile. This shows a focus on niche, high-potential groups.

• Global citizens in specific, underserved corridors, such as seafarers.
• Management has indicated plans to target the small business and freelancer market, with the potential to expand to medium and large companies later.

The growth in these higher-value segments is key, as revenue from these groups is helping drive revenue growth faster than the growth in quarterly active customers.

Remitly Global, Inc. (RELY) - Canvas Business Model: Cost Structure

When you look at the Cost Structure for Remitly Global, Inc. (RELY), you're really looking at the variable costs tied directly to moving money and the fixed costs required to scale the platform securely. It's a mix of transaction-level expenses and necessary overhead for growth and compliance.

Transaction Expenses

Transaction Expenses are the costs paid to disbursement partners and payment processors-the direct cost of service delivery. For the first quarter of 2025 (1Q25), the Cost of Goods Sold (COGS) margin was reported at 39.8%. This number shows how much of every dollar in revenue goes out immediately to facilitate the transfer itself. To give you a sense of scale, in Q3 2025, the Revenue less Transaction Expense (RLTE) was $272.8 million, which represented 65% of revenue, illustrating the leverage gained as the business scales. This means transaction expenses were approximately 35% of revenue in that quarter.

Here's a quick look at how that operational cost compares to revenue in Q3 2025:

Metric	Amount (USD Millions)	As Percentage of Revenue
Revenue (Q3 2025)	$419.5 million	100%
Transaction Expenses (Implied)	$146.7 million (approx.)	35% (Implied from 65% RLTE)
RLTE (Revenue less Transaction Expense)	$272.8 million	65%

Marketing Expenses

Marketing Expenses are a significant chunk, focused heavily on customer acquisition, though efficiency is definitely improving. In Q3 2025, Remitly Global, Inc. spent $87.5 million on marketing. That spend represented 20.8% of revenue for the quarter. The company noted that spend per active customer was up 3% year-over-year, reaching $9.88 in Q3 2025, even as the active customer base grew to 8.9 million in that same period.

Technology and Development

Investment in Technology and Development is crucial for maintaining speed and compliance infrastructure. For the third quarter of 2025, Remitly Global, Inc. reported Technology and Development expense of $55.4 million. That was up 20% year-over-year, but it represented an improvement of 53 basis points as a percentage of revenue compared to Q3 2024, showing that platform innovation is scaling more efficiently than revenue growth.

Key areas driving this investment include:

• Investment in AI for platform innovation.
• Building out compliance infrastructure.
• Enhancing the KYB (Know Your Business) engine for higher approval rates.
• Refining verification checks to reduce onboarding friction.

Stock-Based Compensation

Stock-Based Compensation (SBC) remains a notable non-cash expense, which management adjusts out when reporting non-GAAP profitability metrics like Adjusted EBITDA. In Q3 2025, the SBC expense was $40 million. That figure represented 9.5% of revenue for the quarter. To show the trend, in Q1 2025, the SBC was $35.8 million. This expense is directly impacted by the stock price, so you see fluctuations quarter-to-quarter.

Here is the comparison for the first three quarters of 2025:

• Q1 2025 Stock-Based Compensation: $35.8 million.
• Q3 2025 Stock-Based Compensation: $40 million.
• Full Year 2024 Annual Stock Based Compensation: $152.14M.

Finance: draft 13-week cash view by Friday.

Remitly Global, Inc. (RELY) - Canvas Business Model: Revenue Streams

You're looking at how Remitly Global, Inc. actually brings in the money, which is key to understanding its valuation, especially as it pushes for sustained profitability. Honestly, the revenue streams are still heavily concentrated in the core remittance business, but the newer financial services are starting to show real traction.

The primary sources of revenue for Remitly Global, Inc. remain the classic duo for cross-border payments. First, you have the Transaction Fees. These aren't one-size-fits-all; they're variable and fixed fees charged per transfer, depending on the corridor, the funding method you use-like an ACH versus a credit card-and how the recipient gets the money, whether it's a bank deposit or cash pick-up. Also, remember that customer promotions, like waiving fees for first-timers, are accounted for as a direct reduction to this revenue line.

Second, and often the larger component, are the Foreign Exchange (FX) Spreads. This is the margin Remitly Global, Inc. captures between the exchange rate offered to you, the customer, and the rate at which they acquire the foreign currency. They use dynamic models to keep rates competitive while ensuring they generate a spread based on their ability to buy currency at generally advantageous rates. This is a subtle but powerful driver of top-line growth.

Let's look at the recent performance and the forward view to see how these streams are stacking up. The company has been raising guidance, which suggests these revenue drivers are performing well.

Metric	Q3 2025 Actual	FY 2025 Raised Outlook
Total Revenue	$419.5 million	$1.619 billion to $1.621 billion
Adjusted EBITDA	$61.2 million (15% Margin)	$234 million to $236 million
Active Customers	8.9 million	N/A
Send Volume	$19.5 billion	N/A

The emerging streams are where the strategy is shifting to deepen customer relationships. The Remitly One Visa debit card is creating an Interchange Revenue opportunity, though specific dollar amounts aren't broken out yet. This card is tied to the membership tier, which also includes other perks.

The 'Flex' product, which is their send now, pay later offering, is generating distinct New Product Revenue. This is a crucial area to watch because it monetizes a different customer need-immediate liquidity. As of the end of Q3 2025, they reported over 100,000 active Flex users, and the revenue from Flex nearly doubled sequentially in that quarter. Monetization comes from three levers, which you should track:

• Instant funding fees from non-members.
• Membership revenue associated with the service.
• Cross-border payment revenue when funds are used for transfers.

The company is clearly focused on scaling these new services to complement the core business. For the full year 2025, the confidence is high, with the latest raised guidance projecting total revenue between $1.619 billion and $1.621 billion. That top-line strength is translating to the bottom line, with the Adjusted EBITDA projection now sitting firmly between $234 million and $236 million. Finance: draft 13-week cash view by Friday.