Remitly Global, Inc. (RELY): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico das transferências globais de dinheiro, a Remitly Global, Inc. (RELY) surgiu como uma plataforma digital transformadora, revolucionando como os trabalhadores imigrantes e as comunidades internacionais enviam dinheiro através das fronteiras. Ao alavancar a tecnologia de ponta e uma abordagem centrada no usuário, o remetente interrompeu os serviços de remessa tradicionais, oferecendo rápido, seguro, e baixo custo Soluções internacionais de transferência de dinheiro que capacitam os indivíduos a apoiar suas famílias e empresas em todo o mundo. Essa divisão abrangente do modelo de negócios revela a estrutura estratégica por trás da abordagem inovadora da Remitly para os serviços financeiros digitais, mostrando como eles criaram um ecossistema contínuo, transparente e eficiente para transações transfronteiriças.

Libertly Global, Inc. (RELY) - Modelo de negócios: Parcerias -chave

Alianças estratégicas com bancos globais e instituições financeiras

A Remitly estabeleceu parcerias com as seguintes instituições financeiras:

Banco/Instituição Financeira	País/região	Detalhes da parceria
Wells Fargo	Estados Unidos	Integração bancária para transferências internacionais
Union Bank of the Filipinas	Filipinas	Serviços de depósito direto e coleta em dinheiro
Banco de Oro	Filipinas	Expansão da rede de remessas digitais

Parcerias com redes de transferência de dinheiro e processadores de pagamento

As parcerias importantes da rede de pagamento incluem:

• Visto direto
• MasterCard Send
• Rede Swift
• Rede de transferência de dinheiro da RIA

Colaborações com provedores de carteira móvel

Provedor de carteira móvel	Mercado	Serviços
Gcash	Filipinas	Transferências diretas de carteira móvel
M-Pesa	Quênia	Integração de dinheiro móvel
Paytm	Índia	Transferências de carteira digital

Parcerias de tecnologia com empresas de segurança cibernética e prevenção de fraudes

• Socure (verificação de identidade)
• Jumio (autenticação de identidade digital)
• SUMSUB (conformidade KYC)

Rede de parceria total: 27 colaborações estratégicas em 15 países a partir de 2024

Liberly Global, Inc. (RELY) - Modelo de negócios: Atividades -chave

Desenvolvimento e manutenção da plataforma de transferência de dinheiro digital

Investiu de US $ 45,2 milhões em tecnologia e desenvolvimento de produtos em 2022. A plataforma suporta transferências de dinheiro para mais de 170 países com recursos de processamento de transações em tempo real.

Métrica da plataforma	2023 dados
Total de transações da plataforma	92,4 milhões
Investimentos anuais de plataforma	US $ 52,7 milhões
Taxa de download de aplicativos móveis	3,2 milhões de novos downloads

Estratégias de aquisição e retenção de clientes

Gastou -se de US $ 87,3 milhões em vendas e marketing em 2022, visando comunidades imigrantes nos Estados Unidos.

• Custo de aquisição de clientes: US $ 42 por usuário
• Usuários ativos anuais: 3,1 milhões
• Taxa de retenção de clientes: 68%

Conformidade e gerenciamento regulatório

Mantém as licenças em 50 estados dos EUA e opera sob estruturas regulatórias rigorosas.

Métrica de conformidade	2023 Status
Licenças regulatórias	54 licenças em nível estadual
Tamanho da equipe de conformidade	127 profissionais
Investimento anual de conformidade	US $ 22,6 milhões

Inovação em tecnologia de pagamento transfronteiriça

Opera com infraestrutura tecnológica avançada que suporta transferências de dinheiro internacionais instantâneas e programadas.

• Velocidade de transferência: 80% das transações concluídas em 15 minutos
• Patentes de tecnologia: 23 registradas
• Investimento de AI/Aprendizado de Machine: US $ 18,4 milhões em 2022

Gerenciamento de riscos e detecção de fraude

Emprega mais sofisticadas tecnologias de mitigação de riscos para proteger as transações de usuários.

Métrica de gerenciamento de riscos	2023 dados
Taxa de prevenção de fraudes	99.7%
Orçamento de tecnologia de segurança	US $ 16,9 milhões
Tamanho da equipe de segurança cibernética	84 profissionais

Liberly Global, Inc. (RELY) - Modelo de negócios: Recursos -chave

Infraestrutura de tecnologia de remessa digital avançada

A partir do quarto trimestre 2023, o Remitly opera com uma infraestrutura de tecnologia que suporta transações em mais de 170 países. A plataforma baseada em nuvem da empresa processa aproximadamente US $ 9,2 bilhões em volume anual de transações.

Métricas de infraestrutura de tecnologia	Dados quantitativos
Volume anual de transações	US $ 9,2 bilhões
Países apoiados	170+
Tempo de atividade da plataforma digital	99.99%

Plataformas de transferência móvel e web proprietárias

As plataformas proprietárias da Remitly incluem:

• Aplicativo móvel iOS
• Aplicativo móvel Android
• Plataforma de transferência baseada na Web

Conformidade global e experiência jurídica

Mantém a conformidade em vários ambientes regulatórios com:

• Mais de 20 profissionais de conformidade dedicados
• Licenças em 49 estados e territórios dos EUA
• Equipe de conformidade com o crime financeiro

Parcerias Financeiras Internacionais

Categoria de parceria	Número de parceiros
Parceiros bancários	350+
Parceiros de rede de pagamento	40+
Cobertura do corredor	25+ corredores de remessa

Tecnologia qualificada e força de trabalho de atendimento ao cliente

Em dezembro de 2023, emprega remetente:

• 2.100+ funcionários totais
• 60% em funções de tecnologia e desenvolvimento de produtos
• Equipe de suporte ao cliente multilíngue 24/7

Composição da força de trabalho	Percentagem
Profissionais de tecnologia	60%
Suporte ao cliente	25%
Gerenciamento	15%

Libertly Global, Inc. (Rely) - Modelo de Negócios: Proposições de Valor

Transferências de dinheiro internacionais rápidas, seguras e de baixo custo

Processou de US $ 9,4 bilhões em remetente em 2023, com um valor médio de transferência de US $ 368 por transação. As taxas médias de transferência variam de US $ 1,99 a US $ 3,99, dependendo do método de transferência.

Volume de transferência	Valor médio de transferência	Intervalo de taxas
US $ 9,4 bilhões (2023)	$368	$1.99 - $3.99

Plataforma digital fácil de usar com várias opções de transferência

Oferecem vários canais de transferência:

• Depósito bancário: disponível em mais de 170 países
• Captação de dinheiro: mais de 70 países suportados
• Transferências de carteira móvel: mais de 40 países

Taxas de câmbio competitivo

A marcação da taxa de câmbio da Remitly é de 1,5-2,5%, em comparação com a marcação de 3-5% dos bancos tradicionais.

Tipo de serviço	Marcação da taxa de câmbio
Remetente	1.5% - 2.5%
Bancos tradicionais	3% - 5%

Rastreamento em tempo real e estrutura de taxas transparente

A plataforma digital fornece rastreamento em tempo real com uma taxa de sucesso de transferência de 99,5%. Tempo médio de transferência: 3-5 dias úteis.

Recursos de transferência móveis e on -line convenientes

Estatísticas de aplicativos móveis para 2023:

• 4,2 milhões de usuários ativos
• 4,5/5 App Store Média App Store Classificação
• Mais de 2 milhões de transações mensais

Libertly Global, Inc. (RELY) - Modelo de negócios: relacionamentos com o cliente

Plataformas de suporte de autoatendimento digital

Oferece uma plataforma digital abrangente com os seguintes recursos:

• Downloads de aplicativos móveis: 5 milhões+ a partir do quarto trimestre 2023
• Suporte de transações on -line em mais de 170 países
• Rastreamento de taxa de câmbio em tempo real

Atendimento ao cliente 24/7 por meio de vários canais

Canal de suporte	Disponibilidade	Tempo de resposta
Bate -papo ao vivo	24/7	Média de 3-5 minutos
Suporte por e -mail	24/7	Dentro de 24 horas
Suporte telefônico	6:00 - 23:00 PST	Conexão imediata

Experiência e interface personalizadas do usuário

Métricas de personalização:

• Recomendações de transferência personalizadas com base no histórico do usuário
• Interfaces localizadas em 13 idiomas diferentes
• Algoritmos de aprendizado de máquina para sugestões personalizadas

Programas de fidelidade e incentivos de referência

Tipo de programa	Detalhes da recompensa	Proposição de valor
Programa de referência	Crédito de US $ 20 por referência bem -sucedida	Potencial de referência ilimitado
Recompensas de lealdade	Taxas de transferência reduzidas para usuários frequentes	Redução de taxas de até 5%

Comunicação transparente e educação do usuário

Recursos educacionais:

• Seção abrangente de perguntas frequentes com mais de 250 artigos
• Tutoriais em vídeo cobrindo processos de transferência de dinheiro
• Informações de conformidade regulatória disponíveis em vários idiomas

Libertly Global, Inc. (Rely) - Modelo de Negócios: Canais

Plataformas de aplicativos móveis

Opera remetente Aplicativos móveis em plataformas iOS e Android com 4,7 milhões de usuários ativos a partir do terceiro trimestre de 2023. O aplicativo móvel facilita a transferência internacional de dinheiro para mais de 170 países.

Plataforma	App Store Classificação	Downloads totais
aplicativo iOS	4.8/5	2,3 milhões
App Android	4.6/5	3,1 milhões

Portal de transferência baseado na Web

A plataforma da Web da Remitly processou US $ 9,2 bilhões em volume total de transferência durante 2023, representando 42% da receita total de transações digitais.

Marketing digital direto

As despesas de marketing digital em 2023 foram de US $ 76,4 milhões, visando segmentos demográficos específicos em vários canais digitais.

Canal de marketing	Gastos	Taxa de conversão
Marketing de mecanismo de pesquisa	US $ 32,6 milhões	3.7%
Exibir publicidade	US $ 22,8 milhões	2.9%
Marketing de afiliados	US $ 21 milhões	4.2%

Engajamento da mídia social

Os canais de mídia social geram aproximadamente 18% da aquisição de clientes com as seguintes métricas:

• Seguidores do Facebook: 215.000
• Seguidores do Instagram: 87.000
• Seguidores do Twitter: 45.000
• Seguidores do LinkedIn: 62.000

Marketing de referência e rede de parceiros

A rede parceira gera 22% do volume total de transações com parcerias estratégicas em instituições financeiras.

Tipo de parceiro	Número de parceiros	Volume de transação
Parceiros bancários	87	US $ 2,4 bilhões
Agentes de remessa	126	US $ 1,8 bilhão

Libertly Global, Inc. (RELY) - Modelo de negócios: segmentos de clientes

Trabalhadores imigrantes e comunidades da diáspora

Remitadamente tem como alvo trabalhadores imigrantes de países específicos com altos volumes de remessas:

País de origem	Volume de remessa (2023)	Participação de mercado estimada e remetente
Filipinas	US $ 36,14 bilhões	8.2%
México	US $ 61,57 bilhões	6.5%
Índia	US $ 112,29 bilhões	5.7%

Estudantes internacionais

Atende aos estudantes internacionais com necessidades específicas de remessas:

• Total de estudantes internacionais nos EUA (2023): 1.057.188
• Remessa anual média por aluno: US $ 4.500
• Países primários de origem: China, Índia, Coréia do Sul

Trabalhadores estrangeiros em economias desenvolvidas

Demografia -alvo para os serviços da Remitly:

País	População de trabalhadores estrangeiros	Remessa média anual
Estados Unidos	28,4 milhões	$15,200
Reino Unido	6,3 milhões	$12,800
Canadá	8,5 milhões	$13,500

Indivíduos que apoiam famílias em países em desenvolvimento

O principal segmento de clientes da Remitly com estatísticas -chave:

• Tamanho do mercado global de remessas (2023): US $ 796 bilhões
• Tamanho médio da transação: $ 350
• Frequência de remessas: mensalmente (78% dos usuários)

Proprietários de pequenas empresas com transações internacionais

Remitly Business Customer Segment Breakdown:

Tipo de negócio	Número de usuários	Valor médio da transação
Negócios de comércio eletrônico	42,500	$2,800
PME de importação/exportação	18,700	$5,200
Economia freelance/show	65,300	$1,500

Libertly Global, Inc. (RELY) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

Custos anuais de infraestrutura de tecnologia para remetente em 2023: US $ 45,3 milhões

Categoria de custo	Despesa anual
Serviços em nuvem	US $ 18,7 milhões
Licenciamento de software	US $ 12,5 milhões
Sistemas de segurança cibernética	US $ 8,4 milhões
Infraestrutura de rede	US $ 5,7 milhões

Custos de aquisição de clientes

Total de despesas de aquisição de clientes para 2023: US $ 87,6 milhões

• Gastes de marketing digital: US $ 52,3 milhões
• Custos do programa de referência: US $ 15,2 milhões
• Despesas de vendas e parceria: US $ 20,1 milhões

Conformidade e despesas regulatórias

Custos relacionados à conformidade em 2023: US $ 32,4 milhões

Área de conformidade regulatória	Despesa anual
Lavagem anti-dinheiro (AML)	US $ 12,6 milhões
Conheça seu cliente (KYC)	US $ 9,8 milhões
Relatórios legais e regulatórios	US $ 10 milhões

Marketing e publicidade digital

Despesas totais de marketing para 2023: US $ 65,2 milhões

• Marketing de desempenho: US $ 38,5 milhões
• Campanhas de conscientização da marca: US $ 16,7 milhões
• Publicidade de mídia social: US $ 10 milhões

Despesas operacionais e de pessoal

Custos operacionais totais em 2023: US $ 124,5 milhões

Categoria de pessoal	Despesa anual
Salários e salários	US $ 92,3 milhões
Benefícios dos funcionários	US $ 18,7 milhões
Treinamento e desenvolvimento	US $ 4,5 milhões
Despesas administrativas e de escritório	US $ 9 milhões

Libertly Global, Inc. (RELY) - Modelo de negócios: fluxos de receita

Taxas de transação em transferências de dinheiro

O remetente gera receita por meio de taxas de transação cobradas por transferências internacionais de dinheiro. A partir do quarto trimestre 2023, a taxa média de transação varia entre US $ 3,99 e US $ 14,99, dependendo do método de transferência e do país de destino.

Método de transferência	Taxa média	Velocidade de transferência
Transferência expressa	$14.99	Dentro de 15 minutos
Transferência econômica	$3.99	3-5 dias úteis

Margens da taxa de câmbio

Recebida receita adicional por meio de margens de taxa de câmbio. A empresa geralmente mantém uma margem entre 1,5% a 2,5% acima das taxas de câmbio do mercado intermediário.

Ofertas de serviço premium

• Taxas de câmbio garantidas
• Suporte prioritário ao cliente
• Opções de transferência mais rápidas
• Recursos de segurança aprimorados

Soluções de transferência corporativa e de negócios

Em 2023, gerou abrangente aproximadamente US $ 25,4 milhões em serviços de transferência de dinheiro em nível corporativo para empresas com necessidades internacionais de força de trabalho.

Pacotes de transferência baseados em assinatura

Tipo de pacote	Taxa mensal	Limite de transferência
Plano de negócios básico	$49.99	Até US $ 5.000/mês
Plano de negócios premium	$99.99	Até US $ 15.000/mês

A receita total para remetente em 2023 foi de US $ 536,7 milhões, com taxas de transação representando aproximadamente 78% da receita total.

Remitly Global, Inc. (RELY) - Canvas Business Model: Value Propositions

You're looking at the core value Remitly Global, Inc. (RELY) delivers to its customers as of late 2025. It's about speed, cost, and now, a broader financial ecosystem. Here's the breakdown of what they promise to deliver.

Fast and Reliable Transfers

The anxiety of money not arriving on time is a major pain point for senders, so Remitly Global, Inc. focuses heavily on instant delivery. As of the third quarter of 2025, the platform achieved its goal of rapid disbursement, with >94% of all transactions completed in under an hour. This is a consistent metric, as Q2 2025 also showed over 93% of transactions disbursed in under an hour. Reliability backs this speed; in Q3 2025, the platform delivered 99.99% uptime. Furthermore, the digital nature of the service means high self-service success, with more than 97% of transactions completed without needing customer support contact in Q3 2025.

• 99.99% platform uptime achieved in Q3 2025.
• Over 94% of transfers disbursed in under an hour in Q3 2025.
• Over 97% of transactions completed without customer support contact in Q2/Q3 2025.
• Send volume grew 35% to $19.5 billion in Q3 2025.

Transparent and Competitive Pricing Through Low Fees and Foreign Exchange (FX) Spreads

While the promise is transparency, the reality involves a mix of fixed fees and embedded FX markups, depending on the service tier and corridor. For instance, when sending USD to INR, a flat transaction fee of $3.99 is common, though Remitly Global, Inc. often waives this for transfers of $1,000 or more. The real cost often lies in the foreign exchange spread, which can range from 0.5% up to 3.0% above the mid-market rate, varying by currency pair and speed. For a specific example in April 2025, sending from the UK to India saw an Economy markup of about 1.5%, while the faster Express service had a lower markup of about 1.0%, despite having a small upfront fee. Overall, the average global transaction cost was reported around 2.28% in Q4 2024. You need to check the specific rate offered versus the mid-market rate to truly gauge the cost.

Here's a quick look at how the cost components stack up in a common corridor:

Cost Component	Typical Range/Value (USD to INR)	Notes
Flat Transaction Fee	$3.99 (often waived over $1,000)	Waived for larger amounts.
Exchange Rate Markup	0.4% to 1.4%	Varies by service speed (Economy vs. Express).
Credit Card Funding Fee	Extra 3% fee	Applies only if funding with a credit card.
Average Global Transaction Cost (Q4 2024)	Approximately 2.28%	Blended rate across all corridors.

Digital Convenience for Immigrants Sending Money Home from 30 to 170+ Countries

Remitly Global, Inc. built its base by making digital transfers easy for immigrants. Their global money movement network now supports sending funds to over 170 countries. This reach is supported by a growing customer base; in Q2 2025, quarterly active customers reached over 8.5 million, a 24% year-over-year increase. The platform is also aggressively expanding its Total Addressable Market (TAM) by launching Remitly Business, targeting freelancers and small businesses, which expanded the TAM from approximately $2 trillion to over $22 trillion.

• Global reach to over 170 countries.
• Quarterly active customers exceeded 8.5 million in Q2 2025.
• Supports sending over 100 currencies.
• Remitly Business targets a market valued over $22 trillion.

Expanded Financial Services Via Remitly One (Wallet, Flex) Beyond Simple Remittance

The strategy in 2025 shifted toward becoming a full financial platform, anchored by the Remitly One membership, which launched in September 2025. This subscription costs $9.99 per month for U.S. customers. The value proposition here is bundling core remittance with new financial tools. The Remitly Wallet offers tangible benefits like 4% annual rewards on USD balances. For liquidity needs, Remitly Flex acts as a conditional lending service, letting users send up to $250 without an upfront deposit, which must be returned within 90 days. This move aims to drive daily engagement and emotional loyalty beyond single transactions.

High Trust and Security, Evidenced by 99.99% Platform Uptime

Trust is foundational, especially when moving money internationally. The platform's technical stability is a key value point, consistently hitting 99.99% uptime across the app and web in Q2 and Q3 2025. This high availability, combined with investments in AI-driven risk models, supports the high self-service rate mentioned earlier. Also, for high-amount senders, the platform has unlocked send limits up to $100,000 per transfer in Q3 2025, showing confidence in their compliance and security infrastructure for larger flows.

Finance: draft 13-week cash view by Friday.

Remitly Global, Inc. (RELY) - Canvas Business Model: Customer Relationships

Remitly Global, Inc. focuses on a digital-first, low-touch model designed for massive scale and operational efficiency in serving its customer base, which reached nearly 8.9 million quarterly active customers in Q3 2025. The core of this relationship is built on automation, where >97% of transactions were completed without any customer support contact during Q3 2025. This high self-service rate is a direct result of investments in product reliability and AI-driven operations.

Loyalty for Remitly Global, Inc. is earned through tangible performance metrics that matter most to senders: speed and reliability. In Q3 2025, the company reported that >94% of transactions were disbursed in under an hour. Furthermore, system reliability was exceptionally high, with 99.99% uptime reported in the same period. This focus on core performance allows the company to reduce reliance on costly acquisition channels; for instance, marketing spend per quarterly active customer decreased by -17% year-over-year to $8.50 in Q1 2025.

To deepen engagement and expand the relationship beyond simple remittances, Remitly Global, Inc. launched the Remitly One membership platform in September 2025. This membership, priced at $9.99 per month, bundles new products like the Remitly Wallet and Remitly Flex. The Remitly Flex service, a send-now-pay-later feature, showed strong early traction, achieving >100,000 active users and nearly doubling its revenue sequentially in Q3 2025. The overall efficiency of this low-touch model is reflected in the company's profitability metrics, with the Q3 2025 Adjusted EBITDA margin reaching 15%.

The high-empathy support component is reserved for critical issues, as the digital-first approach handles the vast majority of interactions automatically. The efficiency gains are evident in the cost structure, with customer support and operations costs accounting for 6.2% of revenue in Q1 2025.

Key quantitative metrics underpinning the Customer Relationships block include:

• Quarterly Active Customers reached 8.9 million as of Q3 2025.
• Transactions completed without support contact reached >97% in Q3 2025.
• Transactions disbursed in under an hour reached >94% in Q3 2025.
• Remitly One membership fee is $9.99 per month.
• Customer support and operations costs were 6.2% of revenue in Q1 2025.

The expansion into new services is designed to drive daily engagement and long-term financial growth through membership.

Metric	Value (Latest Reported Period)	Period End Date
Quarterly Active Customers	8.9 million	Q3 2025
Transactions Without Support Contact	>97%	Q3 2025
Transactions Disbursed in <1 Hour	>94%	Q3 2025
Remitly Flex Active Users	>100,000	Q3 2025
Remitly One Monthly Subscription Price	$9.99	September 2025
System Uptime	99.99%	Q3 2025
Marketing Spend per Active Customer	$8.50	Q1 2025

Remitly Global, Inc. (RELY) - Canvas Business Model: Channels

The primary channels for Remitly Global, Inc. (RELY) are overwhelmingly digital, centered on the Remitly mobile application and website. As of the third quarter of 2025, the platform supported nearly 8.9 million active customers. The digital-native approach is reflected in operational efficiency metrics: 93% of transactions process in under an hour, and 97% of transfers do not require customer support intervention.

The physical disbursement network remains a critical component for recipients preferring cash. As of September 2025, Remitly Global, Inc. supported over 470,000 cash pickup locations globally. This network supports delivery options that include cash pickup, direct bank deposits, and mobile wallet integrations.

Direct bank deposits and mobile wallet integrations are key delivery methods, leveraging a network that connects to billions of bank accounts and mobile wallets. The company is actively integrating digital currencies, such as launching stablecoin (USDC) support through the Remitly Wallet in late 2025, allowing users to hold funds in digital form before converting to local currency or withdrawing. In some markets, like the Dominican Republic, door-to-door delivery is also an available channel.

The company operates across more than 170 countries. The expansion of the relationship beyond single transactions is being driven by new offerings like the Remitly One subscription service, launched in September 2025, which bundles features like the Remitly Wallet and Remitly Flex for a monthly fee of $9.99.

Here's a look at the scale of the distribution network as of late 2025:

Channel Component	Metric/Data Point (Latest Available 2025)
Active Customers	8.9 million (End of Q3 2025)
Total Cash Pickup Locations	470,000+ (As of September 2025)
Bank/Mobile Wallet Connections	Billions of accounts/wallets supported
Transaction Speed (Under 1 Hour)	93%
Self-Service Transactions (No Support Needed)	97%
Remitly One Subscription Price	$9.99 per month

The digital acquisition strategy is supported by the platform's high user satisfaction, evidenced by the fact that 97% of transfers do not require customer support.

• Transfer Corridors Supported: Over 1,700 worldwide.
• Digital Currency Integration: Launch of USDC support in Q4 2025.
• Delivery Options: Cash pickup, bank deposit, mobile money, and home delivery.

Remitly Global, Inc. (RELY) - Canvas Business Model: Customer Segments

You're looking at the core groups Remitly Global, Inc. is focusing on to drive its growth, moving beyond just the traditional remittance user. Honestly, the strategy is about segmenting the market to capture higher value and more frequent usage.

The primary customer segment remains the foundation of Remitly Global, Inc.'s business.

• Immigrants and their families sending cross-border remittances.
• Active customers reached nearly 8.9 million as of the third quarter of 2025.
• Total send volume in Q3 2025 was $19.5 billion.
• The company estimates its services saved customers more than $1 billion in remittance costs in 2024.

Remitly Global, Inc. is actively targeting customers who move larger amounts of money, which naturally boosts overall platform volume and revenue per user.

The High-Value Senders segment is showing significant momentum, which management is clearly prioritizing with marketing investments.

• Customers sending more than $1,000 per transaction.
• This segment saw over 40% year-over-year send volume growth in Q1 2025.
• The average send volume per active customer reached $2,025 in Q1 2025.
• For some U.S. customers, send limits have been increased up to $100,000 per transfer.

The expansion into business payments is a major strategic push, aiming for higher transaction sizes and market share expansion. Here's a quick look at how that segment is shaping up as of late 2025.

Business Segment Detail	Metric/Data Point	Value/Amount
Remitly Business Active Businesses	Number of total businesses using the platform (Q3 2025)	Nearly 10,000
Remitly Business Transaction Size	Average transaction size relative to core consumer (Q3 2025)	Roughly twice the core consumer category
Remitly Business Expansion	New geographic availability (as of Q3 2025)	U.K. and Canada (following U.S. launch)

Also, the company is looking at specific, often underserved global corridors, which includes individuals whose payment needs might not fit the typical consumer profile. This shows a focus on niche, high-potential groups.

• Global citizens in specific, underserved corridors, such as seafarers.
• Management has indicated plans to target the small business and freelancer market, with the potential to expand to medium and large companies later.

The growth in these higher-value segments is key, as revenue from these groups is helping drive revenue growth faster than the growth in quarterly active customers.

Remitly Global, Inc. (RELY) - Canvas Business Model: Cost Structure

When you look at the Cost Structure for Remitly Global, Inc. (RELY), you're really looking at the variable costs tied directly to moving money and the fixed costs required to scale the platform securely. It's a mix of transaction-level expenses and necessary overhead for growth and compliance.

Transaction Expenses

Transaction Expenses are the costs paid to disbursement partners and payment processors-the direct cost of service delivery. For the first quarter of 2025 (1Q25), the Cost of Goods Sold (COGS) margin was reported at 39.8%. This number shows how much of every dollar in revenue goes out immediately to facilitate the transfer itself. To give you a sense of scale, in Q3 2025, the Revenue less Transaction Expense (RLTE) was $272.8 million, which represented 65% of revenue, illustrating the leverage gained as the business scales. This means transaction expenses were approximately 35% of revenue in that quarter.

Here's a quick look at how that operational cost compares to revenue in Q3 2025:

Metric	Amount (USD Millions)	As Percentage of Revenue
Revenue (Q3 2025)	$419.5 million	100%
Transaction Expenses (Implied)	$146.7 million (approx.)	35% (Implied from 65% RLTE)
RLTE (Revenue less Transaction Expense)	$272.8 million	65%

Marketing Expenses

Marketing Expenses are a significant chunk, focused heavily on customer acquisition, though efficiency is definitely improving. In Q3 2025, Remitly Global, Inc. spent $87.5 million on marketing. That spend represented 20.8% of revenue for the quarter. The company noted that spend per active customer was up 3% year-over-year, reaching $9.88 in Q3 2025, even as the active customer base grew to 8.9 million in that same period.

Technology and Development

Investment in Technology and Development is crucial for maintaining speed and compliance infrastructure. For the third quarter of 2025, Remitly Global, Inc. reported Technology and Development expense of $55.4 million. That was up 20% year-over-year, but it represented an improvement of 53 basis points as a percentage of revenue compared to Q3 2024, showing that platform innovation is scaling more efficiently than revenue growth.

Key areas driving this investment include:

• Investment in AI for platform innovation.
• Building out compliance infrastructure.
• Enhancing the KYB (Know Your Business) engine for higher approval rates.
• Refining verification checks to reduce onboarding friction.

Stock-Based Compensation

Stock-Based Compensation (SBC) remains a notable non-cash expense, which management adjusts out when reporting non-GAAP profitability metrics like Adjusted EBITDA. In Q3 2025, the SBC expense was $40 million. That figure represented 9.5% of revenue for the quarter. To show the trend, in Q1 2025, the SBC was $35.8 million. This expense is directly impacted by the stock price, so you see fluctuations quarter-to-quarter.

Here is the comparison for the first three quarters of 2025:

• Q1 2025 Stock-Based Compensation: $35.8 million.
• Q3 2025 Stock-Based Compensation: $40 million.
• Full Year 2024 Annual Stock Based Compensation: $152.14M.

Finance: draft 13-week cash view by Friday.

Remitly Global, Inc. (RELY) - Canvas Business Model: Revenue Streams

You're looking at how Remitly Global, Inc. actually brings in the money, which is key to understanding its valuation, especially as it pushes for sustained profitability. Honestly, the revenue streams are still heavily concentrated in the core remittance business, but the newer financial services are starting to show real traction.

The primary sources of revenue for Remitly Global, Inc. remain the classic duo for cross-border payments. First, you have the Transaction Fees. These aren't one-size-fits-all; they're variable and fixed fees charged per transfer, depending on the corridor, the funding method you use-like an ACH versus a credit card-and how the recipient gets the money, whether it's a bank deposit or cash pick-up. Also, remember that customer promotions, like waiving fees for first-timers, are accounted for as a direct reduction to this revenue line.

Second, and often the larger component, are the Foreign Exchange (FX) Spreads. This is the margin Remitly Global, Inc. captures between the exchange rate offered to you, the customer, and the rate at which they acquire the foreign currency. They use dynamic models to keep rates competitive while ensuring they generate a spread based on their ability to buy currency at generally advantageous rates. This is a subtle but powerful driver of top-line growth.

Let's look at the recent performance and the forward view to see how these streams are stacking up. The company has been raising guidance, which suggests these revenue drivers are performing well.

Metric	Q3 2025 Actual	FY 2025 Raised Outlook
Total Revenue	$419.5 million	$1.619 billion to $1.621 billion
Adjusted EBITDA	$61.2 million (15% Margin)	$234 million to $236 million
Active Customers	8.9 million	N/A
Send Volume	$19.5 billion	N/A

The emerging streams are where the strategy is shifting to deepen customer relationships. The Remitly One Visa debit card is creating an Interchange Revenue opportunity, though specific dollar amounts aren't broken out yet. This card is tied to the membership tier, which also includes other perks.

The 'Flex' product, which is their send now, pay later offering, is generating distinct New Product Revenue. This is a crucial area to watch because it monetizes a different customer need-immediate liquidity. As of the end of Q3 2025, they reported over 100,000 active Flex users, and the revenue from Flex nearly doubled sequentially in that quarter. Monetization comes from three levers, which you should track:

• Instant funding fees from non-members.
• Membership revenue associated with the service.
• Cross-border payment revenue when funds are used for transfers.

The company is clearly focused on scaling these new services to complement the core business. For the full year 2025, the confidence is high, with the latest raised guidance projecting total revenue between $1.619 billion and $1.621 billion. That top-line strength is translating to the bottom line, with the Adjusted EBITDA projection now sitting firmly between $234 million and $236 million. Finance: draft 13-week cash view by Friday.