Remitly Global, Inc. (RELY): Business Model Canvas

In der dynamischen Welt globaler Geldtransfers hat sich Remitly Global, Inc. (RELY) zu einer transformativen digitalen Plattform entwickelt, die die Art und Weise revolutioniert, wie Einwanderer und internationale Gemeinschaften Geld über Grenzen hinweg senden. Durch den Einsatz modernster Technologie und eines benutzerorientierten Ansatzes hat Remitly das Angebot traditioneller Überweisungsdienste revolutioniert schnell, sicher, und kostengünstig internationale Geldtransferlösungen, die es Einzelpersonen ermöglichen, ihre Familien und Unternehmen weltweit zu unterstützen. Diese umfassende Aufschlüsselung des Business Model Canvas enthüllt den strategischen Rahmen hinter Remitlys innovativem Ansatz für digitale Finanzdienstleistungen und zeigt, wie das Unternehmen ein nahtloses, transparentes und effizientes Ökosystem für grenzüberschreitende Transaktionen geschaffen hat.

Remitly Global, Inc. (RELY) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit globalen Banken und Finanzinstituten

Remitly hat Partnerschaften mit den folgenden Finanzinstituten aufgebaut:

Bank/Finanzinstitut	Land/Region	Einzelheiten zur Partnerschaft
Wells Fargo	Vereinigte Staaten	Bankintegration für internationale Überweisungen
Union Bank der Philippinen	Philippinen	Direkteinzahlungs- und Bargeldabholservice
Banco de Oro	Philippinen	Ausbau des digitalen Überweisungsnetzwerks

Partnerschaften mit Geldtransfernetzwerken und Zahlungsabwicklern

Zu den wichtigsten Partnerschaften im Zahlungsnetzwerk gehören:

• Visa Direct
• Mastercard senden
• SWIFT-Netzwerk
• Ria Money Transfer-Netzwerk

Zusammenarbeit mit Mobile-Wallet-Anbietern

Mobile-Wallet-Anbieter	Markt	Dienstleistungen
GCash	Philippinen	Direkte mobile Wallet-Überweisungen
M-Pesa	Kenia	Integration von mobilem Geld
Paytm	Indien	Überweisungen mit digitalen Geldbörsen

Technologiepartnerschaften mit Unternehmen für Cybersicherheit und Betrugsprävention

• Socure (Identitätsprüfung)
• Jumio (digitale Identitätsauthentifizierung)
• Sumsub (KYC-Konformität)

Total Partnership Network: 27 strategische Kooperationen in 15 Ländern ab 2024

Remitly Global, Inc. (RELY) – Geschäftsmodell: Hauptaktivitäten

Entwicklung und Wartung einer digitalen Geldtransferplattform

Remitly investierte im Jahr 2022 45,2 Millionen US-Dollar in Technologie- und Produktentwicklung. Die Plattform unterstützt Geldtransfers in über 170 Länder mit Echtzeit-Transaktionsverarbeitungsfunktionen.

Plattformmetrik	Daten für 2023
Gesamte Plattformtransaktionen	92,4 Millionen
Jährliche Plattforminvestitionen	52,7 Millionen US-Dollar
Downloadrate mobiler Apps	3,2 Millionen neue Downloads

Strategien zur Kundengewinnung und -bindung

Remitly gab im Jahr 2022 87,3 Millionen US-Dollar für Vertrieb und Marketing aus und richtete sich dabei an Einwanderergemeinschaften in den Vereinigten Staaten.

• Kundenakquisekosten: 42 $ pro Benutzer
• Jährliche aktive Nutzer: 3,1 Millionen
• Kundenbindungsrate: 68 %

Compliance- und Regulierungsmanagement

Remitly verfügt über Lizenzen in 50 US-Bundesstaaten und unterliegt strengen regulatorischen Rahmenbedingungen.

Compliance-Metrik	2023-Status
Regulatorische Lizenzen	54 Landeslizenzen
Größe des Compliance-Teams	127 Profis
Jährliche Compliance-Investition	22,6 Millionen US-Dollar

Grenzüberschreitende Innovation in der Zahlungstechnologie

Remitly verfügt über eine fortschrittliche technologische Infrastruktur, die sofortige und geplante internationale Geldüberweisungen unterstützt.

• Übertragungsgeschwindigkeit: 80 % der Transaktionen werden innerhalb von 15 Minuten abgeschlossen
• Technologiepatente: 23 registriert
• Investition in KI/maschinelles Lernen: 18,4 Millionen US-Dollar im Jahr 2022

Risikomanagement und Betrugserkennung

Remitly setzt hochentwickelte Technologien zur Risikominderung ein, um Benutzertransaktionen zu schützen.

Risikomanagement-Metrik	Daten für 2023
Betrugspräventionsrate	99.7%
Budget für Sicherheitstechnologie	16,9 Millionen US-Dollar
Größe des Cybersicherheitsteams	84 Profis

Remitly Global, Inc. (RELY) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Infrastruktur für digitale Überweisungstechnologie

Seit dem vierten Quartal 2023 verfügt Remitly über eine Technologieinfrastruktur, die Transaktionen in über 170 Ländern unterstützt. Die cloudbasierte Plattform des Unternehmens verarbeitet ein jährliches Transaktionsvolumen von etwa 9,2 Milliarden US-Dollar.

Kennzahlen zur Technologieinfrastruktur	Quantitative Daten
Jährliches Transaktionsvolumen	9,2 Milliarden US-Dollar
Unterstützte Länder	170+
Betriebszeit der digitalen Plattform	99.99%

Proprietäre mobile und Web-Übertragungsplattformen

Zu den proprietären Plattformen von Remitly gehören:

• iOS-Mobilanwendung
• Android-Mobilanwendung
• Webbasierte Transferplattform

Globale Compliance- und Rechtsexpertise

Remitly sorgt für die Compliance in mehreren regulatorischen Umgebungen mit:

• Über 20 engagierte Compliance-Experten
• Lizenzen in 49 US-Bundesstaaten und Territorien
• Team zur Einhaltung von Finanzkriminalität

Internationale Finanzpartnerschaften

Kategorie „Partnerschaft“.	Anzahl der Partner
Bankpartner	350+
Zahlungsnetzwerkpartner	40+
Korridorabdeckung	Über 25 Überweisungskorridore

Qualifizierte Mitarbeiter im Bereich Technik und Kundenservice

Seit Dezember 2023 beschäftigt Remitly:

• Insgesamt mehr als 2.100 Mitarbeiter
• 60 % in Technologie- und Produktentwicklungsfunktionen
• Mehrsprachiges Kundensupport-Team rund um die Uhr

Zusammensetzung der Belegschaft	Prozentsatz
Technologieprofis	60%
Kundensupport	25%
Management	15%

Remitly Global, Inc. (RELY) – Geschäftsmodell: Wertversprechen

Schnelle, sichere und kostengünstige internationale Geldüberweisungen

Remitly wickelte im Jahr 2023 Überweisungen in Höhe von 9,4 Milliarden US-Dollar ab, mit einem durchschnittlichen Überweisungsbetrag von 368 US-Dollar pro Transaktion. Die durchschnittlichen Überweisungsgebühren liegen je nach Überweisungsmethode zwischen 1,99 und 3,99 US-Dollar.

Übertragungsvolumen	Durchschnittlicher Überweisungsbetrag	Gebührenbereich
9,4 Milliarden US-Dollar (2023)	$368	$1.99 - $3.99

Benutzerfreundliche digitale Plattform mit mehreren Übertragungsoptionen

Remitly bietet mehrere Übertragungskanäle:

• Bankeinzahlung: Verfügbar in über 170 Ländern
• Bargeldabholung: Über 70 Länder werden unterstützt
• Mobile Wallet-Überweisungen: über 40 Länder

Wettbewerbsfähige Wechselkurse

Der Wechselkursaufschlag von Remitly beträgt durchschnittlich 1,5–2,5 %, verglichen mit dem Aufschlag traditioneller Banken von 3–5 %.

Servicetyp	Wechselkursaufschlag
Remitly	1.5% - 2.5%
Traditionelle Banken	3% - 5%

Echtzeit-Tracking und transparente Gebührenstruktur

Die digitale Plattform bietet Echtzeitverfolgung mit einer Übertragungserfolgsquote von 99,5 %. Durchschnittliche Übertragungszeit: 3–5 Werktage.

Bequeme mobile und Online-Übertragungsfunktionen

Mobile-App-Statistiken für 2023:

• 4,2 Millionen aktive Benutzer
• 4,5/5 durchschnittliche App-Store-Bewertung
• Über 2 Millionen monatliche Transaktionen

Remitly Global, Inc. (RELY) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Supportplattformen

Remitly bietet eine umfassende digitale Plattform mit folgenden Funktionen:

• Downloads mobiler Apps: 5 Millionen+ ab Q4 2023
• Online-Transaktionsunterstützung in über 170 Ländern
• Wechselkursverfolgung in Echtzeit

Kundenservice rund um die Uhr über mehrere Kanäle

Support-Kanal	Verfügbarkeit	Reaktionszeit
Live-Chat	24/7	Durchschnittlich 3-5 Minuten
E-Mail-Support	24/7	Innerhalb von 24 Stunden
Telefonsupport	6:00–23:00 Uhr PST	Sofortige Verbindung

Personalisierte Benutzererfahrung und Benutzeroberfläche

Personalisierungsmetriken:

• Benutzerdefinierte Übertragungsempfehlungen basierend auf dem Benutzerverlauf
• Lokalisierte Schnittstellen in 13 verschiedenen Sprachen
• Algorithmen des maschinellen Lernens für personalisierte Vorschläge

Treueprogramme und Empfehlungsanreize

Programmtyp	Prämiendetails	Wertversprechen
Empfehlungsprogramm	20 $ Gutschrift pro erfolgreicher Empfehlung	Unbegrenztes Empfehlungspotenzial
Treueprämien	Reduzierte Überweisungsgebühren für Vielnutzer	Bis zu 5 % Gebührenermäßigung

Transparente Kommunikation und Benutzerschulung

Bildungsressourcen:

• Umfangreicher FAQ-Bereich mit über 250 Artikeln
• Video-Tutorials zu Geldtransferprozessen
• Informationen zur Einhaltung gesetzlicher Vorschriften sind in mehreren Sprachen verfügbar

Remitly Global, Inc. (RELY) – Geschäftsmodell: Kanäle

Mobile Anwendungsplattformen

Remitly betreibt mobile Anwendungen auf iOS- und Android-Plattformen mit 4,7 Millionen aktiven Nutzern im dritten Quartal 2023. Die mobile App ermöglicht internationale Geldtransfers in über 170 Länder.

Plattform	App Store-Bewertung	Gesamtzahl der Downloads
iOS-App	4.8/5	2,3 Millionen
Android-App	4.6/5	3,1 Millionen

Webbasiertes Transferportal

Die Webplattform von Remitly verarbeitete im Jahr 2023 ein Gesamttransfervolumen von 9,2 Milliarden US-Dollar, was 42 % der gesamten Einnahmen aus digitalen Transaktionen entspricht.

Direktes digitales Marketing

Die Ausgaben für digitales Marketing beliefen sich im Jahr 2023 auf 76,4 Millionen US-Dollar und zielten auf bestimmte demografische Segmente über mehrere digitale Kanäle ab.

Marketingkanal	Ausgaben	Conversion-Rate
Suchmaschinenmarketing	32,6 Millionen US-Dollar	3.7%
Display-Werbung	22,8 Millionen US-Dollar	2.9%
Affiliate-Marketing	21 Millionen Dollar	4.2%

Social-Media-Engagement

Social-Media-Kanäle generieren etwa 18 % der Kundenakquise mit folgenden Kennzahlen:

• Facebook-Follower: 215.000
• Instagram-Follower: 87.000
• Twitter-Follower: 45.000
• LinkedIn-Follower: 62.000

Empfehlungs- und Partnernetzwerkmarketing

Das Partnernetzwerk generiert 22 % des gesamten Transaktionsvolumens mit strategischen Partnerschaften zwischen Finanzinstituten.

Partnertyp	Anzahl der Partner	Transaktionsvolumen
Bankpartner	87	2,4 Milliarden US-Dollar
Überweisungsagenten	126	1,8 Milliarden US-Dollar

Remitly Global, Inc. (RELY) – Geschäftsmodell: Kundensegmente

Einwanderer und Diasporagemeinschaften

Remitly richtet sich an Einwanderer aus bestimmten Ländern mit hohem Überweisungsvolumen:

Herkunftsland	Überweisungsvolumen (2023)	Geschätzter Remitly-Marktanteil
Philippinen	36,14 Milliarden US-Dollar	8.2%
Mexiko	61,57 Milliarden US-Dollar	6.5%
Indien	112,29 Milliarden US-Dollar	5.7%

Internationale Studierende

Remitly betreut internationale Studierende mit besonderen Überweisungsbedürfnissen:

• Gesamtzahl der internationalen Studierenden in den USA (2023): 1.057.188
• Durchschnittliche jährliche Überweisung pro Student: 4.500 $
• Hauptherkunftsländer: China, Indien, Südkorea

Ausländische Arbeitnehmer in entwickelten Volkswirtschaften

Zielgruppe für die Dienste von Remitly:

Land	Ausländische Arbeitnehmerbevölkerung	Durchschnittliche jährliche Überweisung
Vereinigte Staaten	28,4 Millionen	$15,200
Vereinigtes Königreich	6,3 Millionen	$12,800
Kanada	8,5 Millionen	$13,500

Einzelpersonen, die Familien in Entwicklungsländern unterstützen

Das Kernkundensegment von Remitly mit wichtigen Statistiken:

• Größe des globalen Überweisungsmarktes (2023): 796 Milliarden US-Dollar
• Durchschnittliche Transaktionsgröße: 350 $
• Häufigkeit der Überweisungen: Monatlich (78 % der Nutzer)

Kleinunternehmer mit internationalen Transaktionen

Aufschlüsselung der Geschäftskundensegmente von Remitly:

Geschäftstyp	Anzahl der Benutzer	Durchschnittlicher Transaktionswert
E-Commerce-Unternehmen	42,500	$2,800
KMU importieren/exportieren	18,700	$5,200
Freiberufler/Gig Economy	65,300	$1,500

Remitly Global, Inc. (RELY) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Jährliche Kosten für die Technologieinfrastruktur für Remitly im Jahr 2023: 45,3 Millionen US-Dollar

Kostenkategorie	Jährliche Ausgaben
Cloud-Dienste	18,7 Millionen US-Dollar
Softwarelizenzierung	12,5 Millionen US-Dollar
Cybersicherheitssysteme	8,4 Millionen US-Dollar
Netzwerkinfrastruktur	5,7 Millionen US-Dollar

Kosten für die Kundenakquise

Gesamtkosten für die Kundenakquise im Jahr 2023: 87,6 Millionen US-Dollar

• Ausgaben für digitales Marketing: 52,3 Millionen US-Dollar
• Kosten des Empfehlungsprogramms: 15,2 Millionen US-Dollar
• Vertriebs- und Partnerschaftskosten: 20,1 Millionen US-Dollar

Compliance- und Regulierungskosten

Compliance-bezogene Kosten im Jahr 2023: 32,4 Millionen US-Dollar

Bereich zur Einhaltung gesetzlicher Vorschriften	Jährliche Ausgaben
Bekämpfung der Geldwäsche (AML)	12,6 Millionen US-Dollar
Kennen Sie Ihren Kunden (KYC)	9,8 Millionen US-Dollar
Rechtliche und regulatorische Berichterstattung	10 Millionen Dollar

Marketing und digitale Werbung

Gesamte Marketingausgaben für 2023: 65,2 Millionen US-Dollar

• Performance-Marketing: 38,5 Millionen US-Dollar
• Kampagnen zur Markenbekanntheit: 16,7 Millionen US-Dollar
• Social-Media-Werbung: 10 Millionen US-Dollar

Betriebs- und Personalkosten

Gesamtbetriebskosten im Jahr 2023: 124,5 Millionen US-Dollar

Personalkategorie	Jährliche Ausgaben
Gehälter und Löhne	92,3 Millionen US-Dollar
Leistungen an Arbeitnehmer	18,7 Millionen US-Dollar
Schulung und Entwicklung	4,5 Millionen US-Dollar
Büro- und Verwaltungskosten	9 Millionen Dollar

Remitly Global, Inc. (RELY) – Geschäftsmodell: Einnahmequellen

Transaktionsgebühren für Geldtransfers

Remitly generiert Einnahmen durch Transaktionsgebühren, die für internationale Geldtransfers erhoben werden. Ab dem vierten Quartal 2023 liegt die durchschnittliche Transaktionsgebühr je nach Überweisungsmethode und Zielland zwischen 3,99 und 14,99 US-Dollar.

Übertragungsmethode	Durchschnittliche Gebühr	Übertragungsgeschwindigkeit
Express-Überweisung	$14.99	Innerhalb von 15 Minuten
Economy-Transfer	$3.99	3-5 Werktage

Wechselkursmargen

Remitly erzielt zusätzliche Einnahmen durch Wechselkursmargen. Das Unternehmen behält in der Regel eine Marge zwischen 1,5 % und 2,5 % über den mittleren Wechselkursen bei.

Premium-Serviceangebote

• Garantierte Wechselkurse
• Vorrangiger Kundensupport
• Schnellere Übertragungsoptionen
• Erweiterte Sicherheitsfunktionen

Unternehmens- und Geschäftsübertragungslösungen

Im Jahr 2023 erwirtschaftete Remitly rund 25,4 Millionen US-Dollar mit Geldtransferdiensten auf Unternehmensebene für Unternehmen mit internationalem Personalbedarf.

Abonnementbasierte Übertragungspakete

Pakettyp	Monatliche Gebühr	Übertragungslimit
Grundlegender Geschäftsplan	$49.99	Bis zu 5.000 $/Monat
Premium-Businessplan	$99.99	Bis zu 15.000 $/Monat

Der Gesamtumsatz von Remitly belief sich im Jahr 2023 auf 536,7 Millionen US-Dollar, wobei die Transaktionsgebühren etwa 78 % des Gesamtumsatzes ausmachten.

Remitly Global, Inc. (RELY) - Canvas Business Model: Value Propositions

You're looking at the core value Remitly Global, Inc. (RELY) delivers to its customers as of late 2025. It's about speed, cost, and now, a broader financial ecosystem. Here's the breakdown of what they promise to deliver.

Fast and Reliable Transfers

The anxiety of money not arriving on time is a major pain point for senders, so Remitly Global, Inc. focuses heavily on instant delivery. As of the third quarter of 2025, the platform achieved its goal of rapid disbursement, with >94% of all transactions completed in under an hour. This is a consistent metric, as Q2 2025 also showed over 93% of transactions disbursed in under an hour. Reliability backs this speed; in Q3 2025, the platform delivered 99.99% uptime. Furthermore, the digital nature of the service means high self-service success, with more than 97% of transactions completed without needing customer support contact in Q3 2025.

• 99.99% platform uptime achieved in Q3 2025.
• Over 94% of transfers disbursed in under an hour in Q3 2025.
• Over 97% of transactions completed without customer support contact in Q2/Q3 2025.
• Send volume grew 35% to $19.5 billion in Q3 2025.

Transparent and Competitive Pricing Through Low Fees and Foreign Exchange (FX) Spreads

While the promise is transparency, the reality involves a mix of fixed fees and embedded FX markups, depending on the service tier and corridor. For instance, when sending USD to INR, a flat transaction fee of $3.99 is common, though Remitly Global, Inc. often waives this for transfers of $1,000 or more. The real cost often lies in the foreign exchange spread, which can range from 0.5% up to 3.0% above the mid-market rate, varying by currency pair and speed. For a specific example in April 2025, sending from the UK to India saw an Economy markup of about 1.5%, while the faster Express service had a lower markup of about 1.0%, despite having a small upfront fee. Overall, the average global transaction cost was reported around 2.28% in Q4 2024. You need to check the specific rate offered versus the mid-market rate to truly gauge the cost.

Here's a quick look at how the cost components stack up in a common corridor:

Cost Component	Typical Range/Value (USD to INR)	Notes
Flat Transaction Fee	$3.99 (often waived over $1,000)	Waived for larger amounts.
Exchange Rate Markup	0.4% to 1.4%	Varies by service speed (Economy vs. Express).
Credit Card Funding Fee	Extra 3% fee	Applies only if funding with a credit card.
Average Global Transaction Cost (Q4 2024)	Approximately 2.28%	Blended rate across all corridors.

Digital Convenience for Immigrants Sending Money Home from 30 to 170+ Countries

Remitly Global, Inc. built its base by making digital transfers easy for immigrants. Their global money movement network now supports sending funds to over 170 countries. This reach is supported by a growing customer base; in Q2 2025, quarterly active customers reached over 8.5 million, a 24% year-over-year increase. The platform is also aggressively expanding its Total Addressable Market (TAM) by launching Remitly Business, targeting freelancers and small businesses, which expanded the TAM from approximately $2 trillion to over $22 trillion.

• Global reach to over 170 countries.
• Quarterly active customers exceeded 8.5 million in Q2 2025.
• Supports sending over 100 currencies.
• Remitly Business targets a market valued over $22 trillion.

Expanded Financial Services Via Remitly One (Wallet, Flex) Beyond Simple Remittance

The strategy in 2025 shifted toward becoming a full financial platform, anchored by the Remitly One membership, which launched in September 2025. This subscription costs $9.99 per month for U.S. customers. The value proposition here is bundling core remittance with new financial tools. The Remitly Wallet offers tangible benefits like 4% annual rewards on USD balances. For liquidity needs, Remitly Flex acts as a conditional lending service, letting users send up to $250 without an upfront deposit, which must be returned within 90 days. This move aims to drive daily engagement and emotional loyalty beyond single transactions.

High Trust and Security, Evidenced by 99.99% Platform Uptime

Trust is foundational, especially when moving money internationally. The platform's technical stability is a key value point, consistently hitting 99.99% uptime across the app and web in Q2 and Q3 2025. This high availability, combined with investments in AI-driven risk models, supports the high self-service rate mentioned earlier. Also, for high-amount senders, the platform has unlocked send limits up to $100,000 per transfer in Q3 2025, showing confidence in their compliance and security infrastructure for larger flows.

Finance: draft 13-week cash view by Friday.

Remitly Global, Inc. (RELY) - Canvas Business Model: Customer Relationships

Remitly Global, Inc. focuses on a digital-first, low-touch model designed for massive scale and operational efficiency in serving its customer base, which reached nearly 8.9 million quarterly active customers in Q3 2025. The core of this relationship is built on automation, where >97% of transactions were completed without any customer support contact during Q3 2025. This high self-service rate is a direct result of investments in product reliability and AI-driven operations.

Loyalty for Remitly Global, Inc. is earned through tangible performance metrics that matter most to senders: speed and reliability. In Q3 2025, the company reported that >94% of transactions were disbursed in under an hour. Furthermore, system reliability was exceptionally high, with 99.99% uptime reported in the same period. This focus on core performance allows the company to reduce reliance on costly acquisition channels; for instance, marketing spend per quarterly active customer decreased by -17% year-over-year to $8.50 in Q1 2025.

To deepen engagement and expand the relationship beyond simple remittances, Remitly Global, Inc. launched the Remitly One membership platform in September 2025. This membership, priced at $9.99 per month, bundles new products like the Remitly Wallet and Remitly Flex. The Remitly Flex service, a send-now-pay-later feature, showed strong early traction, achieving >100,000 active users and nearly doubling its revenue sequentially in Q3 2025. The overall efficiency of this low-touch model is reflected in the company's profitability metrics, with the Q3 2025 Adjusted EBITDA margin reaching 15%.

The high-empathy support component is reserved for critical issues, as the digital-first approach handles the vast majority of interactions automatically. The efficiency gains are evident in the cost structure, with customer support and operations costs accounting for 6.2% of revenue in Q1 2025.

Key quantitative metrics underpinning the Customer Relationships block include:

• Quarterly Active Customers reached 8.9 million as of Q3 2025.
• Transactions completed without support contact reached >97% in Q3 2025.
• Transactions disbursed in under an hour reached >94% in Q3 2025.
• Remitly One membership fee is $9.99 per month.
• Customer support and operations costs were 6.2% of revenue in Q1 2025.

The expansion into new services is designed to drive daily engagement and long-term financial growth through membership.

Metric	Value (Latest Reported Period)	Period End Date
Quarterly Active Customers	8.9 million	Q3 2025
Transactions Without Support Contact	>97%	Q3 2025
Transactions Disbursed in <1 Hour	>94%	Q3 2025
Remitly Flex Active Users	>100,000	Q3 2025
Remitly One Monthly Subscription Price	$9.99	September 2025
System Uptime	99.99%	Q3 2025
Marketing Spend per Active Customer	$8.50	Q1 2025

Remitly Global, Inc. (RELY) - Canvas Business Model: Channels

The primary channels for Remitly Global, Inc. (RELY) are overwhelmingly digital, centered on the Remitly mobile application and website. As of the third quarter of 2025, the platform supported nearly 8.9 million active customers. The digital-native approach is reflected in operational efficiency metrics: 93% of transactions process in under an hour, and 97% of transfers do not require customer support intervention.

The physical disbursement network remains a critical component for recipients preferring cash. As of September 2025, Remitly Global, Inc. supported over 470,000 cash pickup locations globally. This network supports delivery options that include cash pickup, direct bank deposits, and mobile wallet integrations.

Direct bank deposits and mobile wallet integrations are key delivery methods, leveraging a network that connects to billions of bank accounts and mobile wallets. The company is actively integrating digital currencies, such as launching stablecoin (USDC) support through the Remitly Wallet in late 2025, allowing users to hold funds in digital form before converting to local currency or withdrawing. In some markets, like the Dominican Republic, door-to-door delivery is also an available channel.

The company operates across more than 170 countries. The expansion of the relationship beyond single transactions is being driven by new offerings like the Remitly One subscription service, launched in September 2025, which bundles features like the Remitly Wallet and Remitly Flex for a monthly fee of $9.99.

Here's a look at the scale of the distribution network as of late 2025:

Channel Component	Metric/Data Point (Latest Available 2025)
Active Customers	8.9 million (End of Q3 2025)
Total Cash Pickup Locations	470,000+ (As of September 2025)
Bank/Mobile Wallet Connections	Billions of accounts/wallets supported
Transaction Speed (Under 1 Hour)	93%
Self-Service Transactions (No Support Needed)	97%
Remitly One Subscription Price	$9.99 per month

The digital acquisition strategy is supported by the platform's high user satisfaction, evidenced by the fact that 97% of transfers do not require customer support.

• Transfer Corridors Supported: Over 1,700 worldwide.
• Digital Currency Integration: Launch of USDC support in Q4 2025.
• Delivery Options: Cash pickup, bank deposit, mobile money, and home delivery.

Remitly Global, Inc. (RELY) - Canvas Business Model: Customer Segments

You're looking at the core groups Remitly Global, Inc. is focusing on to drive its growth, moving beyond just the traditional remittance user. Honestly, the strategy is about segmenting the market to capture higher value and more frequent usage.

The primary customer segment remains the foundation of Remitly Global, Inc.'s business.

• Immigrants and their families sending cross-border remittances.
• Active customers reached nearly 8.9 million as of the third quarter of 2025.
• Total send volume in Q3 2025 was $19.5 billion.
• The company estimates its services saved customers more than $1 billion in remittance costs in 2024.

Remitly Global, Inc. is actively targeting customers who move larger amounts of money, which naturally boosts overall platform volume and revenue per user.

The High-Value Senders segment is showing significant momentum, which management is clearly prioritizing with marketing investments.

• Customers sending more than $1,000 per transaction.
• This segment saw over 40% year-over-year send volume growth in Q1 2025.
• The average send volume per active customer reached $2,025 in Q1 2025.
• For some U.S. customers, send limits have been increased up to $100,000 per transfer.

The expansion into business payments is a major strategic push, aiming for higher transaction sizes and market share expansion. Here's a quick look at how that segment is shaping up as of late 2025.

Business Segment Detail	Metric/Data Point	Value/Amount
Remitly Business Active Businesses	Number of total businesses using the platform (Q3 2025)	Nearly 10,000
Remitly Business Transaction Size	Average transaction size relative to core consumer (Q3 2025)	Roughly twice the core consumer category
Remitly Business Expansion	New geographic availability (as of Q3 2025)	U.K. and Canada (following U.S. launch)

Also, the company is looking at specific, often underserved global corridors, which includes individuals whose payment needs might not fit the typical consumer profile. This shows a focus on niche, high-potential groups.

• Global citizens in specific, underserved corridors, such as seafarers.
• Management has indicated plans to target the small business and freelancer market, with the potential to expand to medium and large companies later.

The growth in these higher-value segments is key, as revenue from these groups is helping drive revenue growth faster than the growth in quarterly active customers.

Remitly Global, Inc. (RELY) - Canvas Business Model: Cost Structure

When you look at the Cost Structure for Remitly Global, Inc. (RELY), you're really looking at the variable costs tied directly to moving money and the fixed costs required to scale the platform securely. It's a mix of transaction-level expenses and necessary overhead for growth and compliance.

Transaction Expenses

Transaction Expenses are the costs paid to disbursement partners and payment processors-the direct cost of service delivery. For the first quarter of 2025 (1Q25), the Cost of Goods Sold (COGS) margin was reported at 39.8%. This number shows how much of every dollar in revenue goes out immediately to facilitate the transfer itself. To give you a sense of scale, in Q3 2025, the Revenue less Transaction Expense (RLTE) was $272.8 million, which represented 65% of revenue, illustrating the leverage gained as the business scales. This means transaction expenses were approximately 35% of revenue in that quarter.

Here's a quick look at how that operational cost compares to revenue in Q3 2025:

Metric	Amount (USD Millions)	As Percentage of Revenue
Revenue (Q3 2025)	$419.5 million	100%
Transaction Expenses (Implied)	$146.7 million (approx.)	35% (Implied from 65% RLTE)
RLTE (Revenue less Transaction Expense)	$272.8 million	65%

Marketing Expenses

Marketing Expenses are a significant chunk, focused heavily on customer acquisition, though efficiency is definitely improving. In Q3 2025, Remitly Global, Inc. spent $87.5 million on marketing. That spend represented 20.8% of revenue for the quarter. The company noted that spend per active customer was up 3% year-over-year, reaching $9.88 in Q3 2025, even as the active customer base grew to 8.9 million in that same period.

Technology and Development

Investment in Technology and Development is crucial for maintaining speed and compliance infrastructure. For the third quarter of 2025, Remitly Global, Inc. reported Technology and Development expense of $55.4 million. That was up 20% year-over-year, but it represented an improvement of 53 basis points as a percentage of revenue compared to Q3 2024, showing that platform innovation is scaling more efficiently than revenue growth.

Key areas driving this investment include:

• Investment in AI for platform innovation.
• Building out compliance infrastructure.
• Enhancing the KYB (Know Your Business) engine for higher approval rates.
• Refining verification checks to reduce onboarding friction.

Stock-Based Compensation

Stock-Based Compensation (SBC) remains a notable non-cash expense, which management adjusts out when reporting non-GAAP profitability metrics like Adjusted EBITDA. In Q3 2025, the SBC expense was $40 million. That figure represented 9.5% of revenue for the quarter. To show the trend, in Q1 2025, the SBC was $35.8 million. This expense is directly impacted by the stock price, so you see fluctuations quarter-to-quarter.

Here is the comparison for the first three quarters of 2025:

• Q1 2025 Stock-Based Compensation: $35.8 million.
• Q3 2025 Stock-Based Compensation: $40 million.
• Full Year 2024 Annual Stock Based Compensation: $152.14M.

Finance: draft 13-week cash view by Friday.

Remitly Global, Inc. (RELY) - Canvas Business Model: Revenue Streams

You're looking at how Remitly Global, Inc. actually brings in the money, which is key to understanding its valuation, especially as it pushes for sustained profitability. Honestly, the revenue streams are still heavily concentrated in the core remittance business, but the newer financial services are starting to show real traction.

The primary sources of revenue for Remitly Global, Inc. remain the classic duo for cross-border payments. First, you have the Transaction Fees. These aren't one-size-fits-all; they're variable and fixed fees charged per transfer, depending on the corridor, the funding method you use-like an ACH versus a credit card-and how the recipient gets the money, whether it's a bank deposit or cash pick-up. Also, remember that customer promotions, like waiving fees for first-timers, are accounted for as a direct reduction to this revenue line.

Second, and often the larger component, are the Foreign Exchange (FX) Spreads. This is the margin Remitly Global, Inc. captures between the exchange rate offered to you, the customer, and the rate at which they acquire the foreign currency. They use dynamic models to keep rates competitive while ensuring they generate a spread based on their ability to buy currency at generally advantageous rates. This is a subtle but powerful driver of top-line growth.

Let's look at the recent performance and the forward view to see how these streams are stacking up. The company has been raising guidance, which suggests these revenue drivers are performing well.

Metric	Q3 2025 Actual	FY 2025 Raised Outlook
Total Revenue	$419.5 million	$1.619 billion to $1.621 billion
Adjusted EBITDA	$61.2 million (15% Margin)	$234 million to $236 million
Active Customers	8.9 million	N/A
Send Volume	$19.5 billion	N/A

The emerging streams are where the strategy is shifting to deepen customer relationships. The Remitly One Visa debit card is creating an Interchange Revenue opportunity, though specific dollar amounts aren't broken out yet. This card is tied to the membership tier, which also includes other perks.

The 'Flex' product, which is their send now, pay later offering, is generating distinct New Product Revenue. This is a crucial area to watch because it monetizes a different customer need-immediate liquidity. As of the end of Q3 2025, they reported over 100,000 active Flex users, and the revenue from Flex nearly doubled sequentially in that quarter. Monetization comes from three levers, which you should track:

• Instant funding fees from non-members.
• Membership revenue associated with the service.
• Cross-border payment revenue when funds are used for transfers.

The company is clearly focused on scaling these new services to complement the core business. For the full year 2025, the confidence is high, with the latest raised guidance projecting total revenue between $1.619 billion and $1.621 billion. That top-line strength is translating to the bottom line, with the Adjusted EBITDA projection now sitting firmly between $234 million and $236 million. Finance: draft 13-week cash view by Friday.