Banco BBVA Argentina S.A. (BBAR): Business Model Canvas [Dec-2025 Updated]

You're looking to dissect the engine room of a major South American bank operating in a tough macro environment, so let's cut straight to the core of Banco BBVA Argentina S.A.'s (BBAR) strategy as of late 2025. This isn't just about branches; it's about how they manage ARS 15.4 trillion in consolidated deposits while driving 92.51% of retail sales digitally, all while navigating the treasury risks inherent in a high-inflation economy. We'll map out the nine building blocks-from their ARS 585.5 billion Net Interest Income stream to their capital buffer-to show you exactly where the value is created and where the near-term costs, like the 37.1% QoQ rise in loan loss provisions, are hitting. It's a masterclass in balancing stability with aggressive digital transformation, and you'll see the numbers that prove it below.

Banco BBVA Argentina S.A. (BBAR) - Canvas Business Model: Key Partnerships

You're looking at the core relationships that keep Banco BBVA Argentina S.A. running and growing in a complex market. These aren't just vendors; they're structural supports.

Parent company: BBVA Group

The main shareholder relationship is fundamental. Banco Bilbao Vizcaya Argentaria S.A. is the controlling shareholder, holding a stake of 66.55% of Banco BBVA Argentina S.A.'s total capital stock as of the June 30, 2025, financial statements.

The strategic alignment with the global group is evident in shared technology initiatives. For instance, the global data platform, ADA (Analytics + Data + AI), is now operational across all geographies, including Argentina. Furthermore, the group's technology arm, BBVA Technology en América, headquartered in Mexico City, provides technological services to BBVA companies in Argentina. The broader BBVA Group estimated its annual ICT spending at $2.3 billion in 2024, with significant allocation to software, ICT services, and network/communications vendors.

Technology providers for digital transformation and AI/analytics

Digital transformation is a key focus, with AI, big data, and cloud being central technology areas. The group's commitment to advanced tools includes a strategic agreement signed with OpenAI in 2024 to explore generative AI use cases among employees. The deployment of the Horizon global initiative has brought scalable digital solutions, like a next-generation web platform for businesses and a corporate banking app, live in Argentina during 2024.

Strategic alliances with large corporations and SMEs for specialized financing

BBVA Argentina positions itself as a strategic partner for enterprises across all sizes, with SMEs being a major priority in the 2025-2029 strategic cycle. The bank channels support through specialized units like BBVA Spark, which focuses on the entrepreneurial and technology ecosystems.

A concrete example of this is the financing provided to Clara, a corporate expense management platform, as part of a $70 million structured debt financing round announced in late 2025. Also, the global group has forged a strategic alliance with SAP to enhance corporate and business banking services.

Here's a snapshot of the focus on enterprise clients:

Government and regulatory bodies (Central Bank of Argentina) for compliance and liquidity

Operating within the Central Bank of Argentina's (BCRA) framework dictates key stability metrics. As of the third quarter of 2025 (3Q25), Banco BBVA Argentina S.A. maintained a regulatory capital ratio of 16.7% (Tier 1: 16.7%), which represented a 102.5% excess over the minimum regulatory requirement. The bank's liquidity position, crucial for navigating market volatility, stood at 44.3% of total deposits as of 3Q25.

In terms of market standing relative to local private banks, according to the latest quarterly data from the Central Bank as of March 2025, BBVA Argentina held the third place ranking in consolidated private sector deposits. The bank's consolidated market share of private deposits reached 10.09% as of 3Q25.

Payment processors and card networks (e.g., Visa, Mastercard)

Partnerships with global card networks are essential for payment processing. As of December 31, 2024, Banco BBVA Argentina S.A.'s market share for credit card financing, which includes both Visa and Mastercard active cards, was 12.8%.

The bank also utilizes its digital channels to integrate with local payment systems. For example, the BBVA App has a dedicated section for MODO QR payments and wire transfers. For merchant services, the bank offers Openpay Argentina S.A., which allows merchants to collect sales from debit and credit cards. The total payment volumes for BBVA Argentina increased by 318% in 2024.

You should check the latest BCRA reserve requirements for Q4 2025 to see if the 44.3% liquidity ratio remains comfortably above any new mandates. Finance: draft 13-week cash view by Friday.

Banco BBVA Argentina S.A. (BBAR) - Canvas Business Model: Key Activities

You're looking at the core engine of Banco BBVA Argentina S.A. (BBAR) right now, late in 2025, based on the latest figures from the third quarter of 2025 (3Q25). These activities are what keep the lights on and the balance sheet moving in this high-inflation environment.

Retail and corporate lending, including mortgages, consumer, and commercial loans is a major focus. The bank is actively deploying capital, as shown by the growth in its loan book. The total consolidated financing to the private sector in 3Q25 hit $12.8 trillion. That's a real-terms increase of 6.7% over the second quarter of 2025, and a massive 76.7% jump compared to the third quarter of 2024. The bank is maintaining its market presence, with a consolidated market share of private sector loans standing at 11.39% as of 3Q25. Management had reiterated a 45-50% loan growth target for the full year 2025. For context on the portfolio mix from the prior quarter (2Q25), commercial loans made up 58% of the portfolio, with retail loans at 42%.

The funding side is critical, especially managing the high-inflation reality. Managing ARS 15.4 trillion in total consolidated deposits as of 3Q25 is a key activity. This deposit base saw a real-terms increase of 11.2% during the quarter, pushing the consolidated market share of private deposits to 10.09% in 3Q25. The bank's loans-to-deposits ratio was 85% in 3Q25.

Here is a quick look at the core balance sheet activity and risk metrics from 3Q25:

Digital banking development and maintenance for mobile and web platforms is an ongoing operational necessity. While specific investment figures aren't immediately available for BBAR's platform maintenance, the broader BBVA Group noted an all-time record customer growth driven by digital channels.

Treasury operations and managing market risk in a high-inflation environment involve careful liquidity and interest rate management. Total liquid assets represented 44.3% of the Bank's total deposits as of 3Q25. The Net Interest Margin (NIM) for 3Q25 was 16.7% overall, broken down into 18.7% in local currency and 7.1% in USD.

For issuing and servicing credit cards and other fee-generating products, the results show positive momentum in fee income generation. Net fee income grew 37.5% Quarter-over-Quarter (QoQ) in 3Q25. The bank's regulatory capital ratio remained strong at 16.7% as of 3Q25, which is a 102.5% excess over the minimum regulatory requirement.

• Total liquid assets to total deposits ratio: 44.3% (3Q25).
• Regulatory Capital Ratio (Tier 1): 16.7% (3Q25).
• Net fee income growth: 37.5% (QoQ, 3Q25).

Finance: draft 13-week cash view by Friday.

Banco BBVA Argentina S.A. (BBAR) - Canvas Business Model: Key Resources

You're looking at the core assets Banco BBVA Argentina S.A. (BBAR) relies on to execute its business strategy in the current Argentine environment. These aren't just line items; they are the engine room.

The bank's financial foundation is demonstrably solid, which is critical when dealing with the volatility you see in the market. For instance, as of the third quarter of 2025 (3Q25), Banco BBVA Argentina S.A. (BBAR) maintained a regulatory capital ratio of 16.7% (Tier 1: 16.7%). This level represented a 102.5% excess over the minimum regulatory requirement.

The deployment of this capital is evident in its lending activity. Total consolidated financing to the private sector reached ARS 12.8 trillion in 3Q25. This figure reflected a real-terms increase of 6.7% compared to the second quarter of 2025.

Here's a quick look at the key quantitative resources as of late 2025:

The physical footprint remains a significant asset, though it's clearly being optimized for digital interaction. As of late 2024, the network comprised about 240 branches and 878 ATMs across all Argentine provinces and the City of Buenos Aires. To be fair, by the end of 2023, the bank already had 243 branches, with 56 designated as digital and 24 as fully digital.

The human capital and technological backbone are inseparable here. The bank relies on its highly skilled personnel, with the total employee count reported at 6,509 in mid-2025, down slightly from 6,280 in late 2024. This team supports the advanced proprietary technology platform and the growing AI/data analytics capabilities that drive digital sales, which reached 73.5% of total sales by monetary value in 2024.

You can see the focus on digital migration through the structure of their distribution network:

• Digital and mobile transactions increased 43.0% in 2024 versus 2023.
• The bank services over 3.7 million active individual clients as of December 31, 2024.
• Personnel are oriented to guide clients toward self-service using available digital tools.
• The bank maintains a strong coverage ratio on non-performing loans at 99.98% as of 3Q25.

Finance: draft 13-week cash view by Friday.

Banco BBVA Argentina S.A. (BBAR) - Canvas Business Model: Value Propositions

You're looking at the core value Banco BBVA Argentina S.A. (BBAR) delivers across its client base. It's a blend of comprehensive service, digital leadership, and institutional backing.

Comprehensive financial services for individuals, SMEs, and large corporations.

Banco BBVA Argentina S.A. operates as a universal bank, providing a broad spectrum of services nationwide. For individuals, this includes checking and savings accounts, time deposits, consumer and secured loans, mortgages, credit cards, insurance, and investment products. Small and medium-sized enterprises (SMEs) receive support through working capital financing, factoring, transactional services, payroll, and risk solutions. Large corporations and multinationals get global transaction banking, markets and treasury solutions, project and syndicated finance, and M&A and capital markets advisory, leveraging the global expertise of the BBVA Group.

The bank's activity shows this breadth in action. Total consolidated financing to the private sector in the third quarter of 2025 totaled ARS 12.8 trillion, increasing 6.7% in real terms compared to the second quarter of 2025. Furthermore, the consolidated market share of private sector loans reached 11.39% as of the third quarter of 2025.

Digital-first experience with 92.51% of retail sales via digital channels (Q1 2025).

The commitment to digital is clear in the transaction data. Retail digital sales accounted for 92.51% of total retail sales units in the first quarter of 2025. This digital acceleration also drove new customer acquisition, with 86% of new retail customers acquired through digital channels in the first quarter of 2025. The bank's strategy centers on radically adopting the customer perspective through innovation.

Sustainable financing programs to support environmental and social initiatives.

Banco BBVA Argentina S.A. aligns with the global BBVA Group's commitment to sustainability. Globally, the bank channeled approximately €63 billion into sustainable business during the first half of 2025, a 48% increase year-on-year. This global effort is focused on a target of channeling €700 billion between 2025 and 2029. Of the H1 2025 amount, 76% went to climate change and natural capital projects, and 24% went to social sphere opportunities.

Personalized, empathetic support and expert advice for clients' goals.

The bank's strategy is to support clients' ambition to go further through constant and empathetic support during key moments. This value proposition is realized through anticipation and innovation to be the ideal partner that helps clients reach their goals.

Stability and trust as a leading financial institution since 1886.

Banco BBVA Argentina S.A. has been one of the leading financial institutions in Argentina since its founding in 1886. This long history underpins its current operational resilience, even in a volatile macroeconomic environment. Key metrics from the third quarter of 2025 demonstrate this solid foundation:

Management projected the regulatory capital ratio to finish 2025 'around 17%'. The bank's liquidity ratio was reported at 44.3% of deposits as of the third quarter of 2025.

The bank supports its commercial business with a reaffirmed 2025 target of 45% to 50% real-term loan growth, with deposit growth targeted in the 30% to 35% range.

Banco BBVA Argentina S.A. (BBAR) - Canvas Business Model: Customer Relationships

Banco BBVA Argentina S.A. serves a broad customer base through distinct relationship channels, reflecting a clear segmentation strategy.

Self-service via mobile app and online banking for daily transactions.

Digital channels drive the majority of retail interactions. As of the first quarter of 2025, the bank reported 2.52 million digital clients and 2.27 million mobile clients. Digital sales accounted for 92.51% of total retail sales in that period, with 86% of new retail customers acquired through digital channels in Q1 2025.

The physical infrastructure supporting traditional service includes 234 Branches, 853 ATMs, and 874 Customer service booths as of the third quarter of 2025. This physical network supports the +3.5 million Retail active customers reported in 3Q25.

Dedicated relationship managers for corporate and high-net-worth clients.

The corporate and high-net-worth segment is served through specialized divisions. As of 3Q25, the bank served +175 k MIPyME (Small and Medium-sized Enterprises) clients and +930 CIB (Corporate and Investment Banking) clients.

Data-driven, personalized offers using advanced analytics and AI.

The bank's strategic alignment includes maximizing the potential of AI and innovation. The high digital adoption rate, with 92.51% of retail sales being digital in Q1 2025, underpins the capability for data-driven personalization.

Multi-channel support blending digital and traditional branch service.

The relationship model blends digital scale with physical presence. The ratio of digital customers to the total physical service points is significant:

Loyalty programs and benefits, like the BBVA loyalty program.

The BBVA loyalty program, Millas BBVA, directly ties customer spending to rewards. The base earning rate is 1 Milla BBVA for every USD 1 consumed or its equivalent in pesos.

• Premium clients receive an extra 5% in miles.
• Premium World clients receive an extra 15% in miles.
• Example redemption: 8,000 Millas BBVA for a trip to Bariloche.
• Referral bonus: 15,000 Millas BBVA per referral, up to 150,000 Millas BBVA total.

Banco BBVA Argentina S.A. (BBAR) - Canvas Business Model: Channels

Mobile banking application and official website (primary digital channels).

• Digital clients: 2.52 million (up 5% year-over-year as of Q1 2025)
• Mobile active clients: 2.27 million (up 7% year-over-year as of Q1 2025)
• Retail digital sales (units): 93% of total retail sales (as of Q1 2025)
• Retail digital sales (monetary value): 86% of total sales (as of Q1 2025)
• New retail customer acquisition via digital channels: 86% (as of Q1 2025)
• Mobile monetary transactions growth (2024 vs 2023): 43.0% increase
• Fully-digital branches (teller services not available): 19 (as of December 31, 2024)

Extensive network of physical branches and ATMs across the country.

Contact centers and specialized remote service desks.

Third-party digital ecosystems for integrated financial services.

Social media and digital advertising for brand and product promotion.

• BBVA Argentina was named 'Best Bank in Argentina' (December 2025)

Banco BBVA Argentina S.A. (BBAR) - Canvas Business Model: Customer Segments

Retail clients (individuals) seeking consumer loans and deposit accounts.

As of the first quarter of 2025, Banco BBVA Argentina S.A. reported that the number of digital clients reached 2.52 million, with mobile clients at 2.27 million. Digital sales accounted for 92.51% of total retail sales in 1Q25. In 1Q25, consumer loans saw an increase of 22.9% in the quarter. Total consolidated deposits in 1Q25 were $10.9 trillion (inflation-adjusted).

Small and Medium Enterprises (SMEs) requiring working capital and trade finance.

The loan portfolio composition as of 1Q25 showed commercial loans making up 57% of the private sector financing. Provisions for impairment on financial assets increased year-on-year due to growth in lending to companies.

Large corporations and institutions needing Corporate & Investment Banking (CIB) services.

For the first half of 2025, the CIB segment channeled approximately €31.9 billion, which was a 34% increase year-over-year.

High-net-worth individuals for wealth management and private banking.

The bank offers investment services to its client base, which includes individuals.

Public sector entities for financing and treasury services.

Lending to the public sector increased by 3.7% at the BBVA Group level in the first quarter of 2025.

Here's a quick look at the scale of activity across key segments as of mid-2025:

The bank serves a broad customer base nationwide, including individuals, SMEs, and large-sized companies. The total number of employees supporting these segments was 6,509 as of June 30, 2025.

• Digital Clients (1Q25): 2.52 million
• Retail Loan Share (1Q25): 43% of private sector loans
• Private Sector Deposits (1Q25): AR$ 10.855 billion
• Regulatory Capital Ratio (2Q25): 18.4%

Finance: draft a comparison of 1Q25 vs 2Q25 loan growth by Friday.

Banco BBVA Argentina S.A. (BBAR) - Canvas Business Model: Cost Structure

You're looking at the expense side of Banco BBVA Argentina S.A. (BBAR) as of late 2025, and honestly, the pressure points are clear, especially with the macro environment shifting.

The Total Operating Expenses for the third quarter of 2025 were reported at ARS 494.6 billion, which actually represented a slight decrease of 3.4% quarter-over-quarter. That suggests some control on the day-to-day running costs, even with inflation effects.

A major cost driver, which is typical for a bank, is the interest expense on customer deposits. While I don't have the direct interest expense figure, the pressure is evident when you see the Net Interest Income for 3Q25 was ARS 585.5 billion, down 6.6% quarter-over-quarter, largely because rising interest rates hit funding costs faster than asset yields. That spread compression is where the interest expense bite really shows up.

Credit quality deterioration is hitting the provisioning line hard. Loan loss allowances saw a significant jump, increasing by 37.1% quarter-over-quarter in 3Q25, directly tied to the worsening nonperforming loan (NPL) situation, particularly in the retail book. The NPL ratio on private loans ended 3Q25 at 3.28%, and the cost of risk was measured at 6.63%.

For the other key cost areas, like personnel costs for branch staff, IT, and specialized corporate teams, and technology investment and maintenance for digital platforms and AI, the specific ARS amounts aren't broken out within the headline figures I have access to. However, the efficiency ratio gives a high-level view of how well these costs are managed relative to income.

Here are the key financial metrics that define the cost and efficiency profile for Banco BBVA Argentina S.A. in 3Q25:

The operational expense management is reflected in the efficiency ratio, which moved to 57.6% in 3Q25, up 110 basis points from 56.5% in 2Q25. This suggests that while headline operating expenses were managed down slightly, the overall cost base relative to shrinking net interest income pushed the efficiency metric higher.

You can see the main cost pressures summarized here:

• Funding Costs: Significant interest expense on customer deposits, especially time deposits, impacting Net Interest Income.
• Credit Risk Provisioning: 37.1% QoQ rise in Loan Loss Allowances due to NPL deterioration.
• Personnel & Tech: Underlying costs for staff and digital platforms contribute to the ARS 494.6 billion total operating expense base.

Finance: draft 13-week cash view by Friday.

Banco BBVA Argentina S.A. (BBAR) - Canvas Business Model: Revenue Streams

You're looking at the core ways Banco BBVA Argentina S.A. (BBAR) brings in money as of late 2025. It's a mix of traditional lending returns and fee-based services, all reported in inflation-adjusted terms following IAS 29.

Net Interest Income (NII) remains the bedrock. For the third quarter of 2025 (3Q25), the Net Interest Income from lending activities hit ARS 585.5 billion. This figure reflects the spread earned on loans after accounting for the interest paid on deposits and other funding sources, though the search results note this was impacted by a decrease of 6.6% quarter-over-quarter due to interest rate movements. The Net Interest Margin (NIM) for 3Q25 was reported at 16.7% overall, with local currency NIM at 18.7% and USD NIM at 7.1%.

Next up is Net Fee Income. This revenue stream, generated from credit cards, accounts, and various services, showed strong growth in 3Q25, reaching ARS 137.1 billion, which was a 37.5% increase quarter-over-quarter. This growth was attributed to the continued alignment in pricing strategies for both fees and expenses.

The remaining revenue components fall under the broader umbrella of Non-Interest Income. While the exact, discrete amounts for every sub-category aren't explicitly broken out for 3Q25 in the readily available summaries, the Trailing Twelve Months (TTM) ending September 30, 2025, gives us a clearer picture of these other sources. These streams include income from government securities, foreign exchange and trading gains/losses, and revenue from insurance and asset management services.

Here's a look at the components that make up the broader Non-Interest Income for the TTM ending September 2025, which captures the other required revenue elements:

The Income from government securities and other financial instruments, along with Foreign exchange and trading income, are captured within the Gain (Loss) on Sale of Investments and Other Non-Interest Income lines in the TTM data. For instance, the TTM Gain (Loss) on Sale of Investments was 285,320 million ARS. The fluctuation you mentioned is definitely present, as the TTM result includes both gains and losses across different periods.

Revenue from insurance products and asset management services is also embedded within the Non-Interest Income. The bank's business lines include offering insurance and investment products through its retail banking segment. The TTM figure for Other Non-Interest Income stands at 616,849 million ARS, which is the largest component of the non-interest revenue base.

You can see the key revenue drivers for Banco BBVA Argentina S.A. (BBAR) in the table below, focusing on the TTM period for the non-interest components:

• Net Interest Income (3Q25): ARS 585.5 billion.
• Net Fee Income (3Q25): ARS 137.1 billion.
• Total Non-Interest Income (TTM Sep '25): ARS 864.6 billion (864,582 million ARS).
• The bank's total consolidated financing to the private sector reached ARS 12.8 trillion in 3Q25.
• Total consolidated deposits were ARS 15.4 trillion as of 3Q25.

Finance: draft 13-week cash view by Friday.