Rimini Street, Inc. (RMNI): Business Model Canvas [Dec-2025 Updated]

You're digging into the current engine room of Rimini Street, Inc. (RMNI) as of late 2025, and honestly, the story isn't just about saving clients up to 50% on maintenance anymore; it's about a strategic pivot. After finally clearing the Oracle litigation hurdle, the focus has sharply shifted to enabling innovation, particularly with their Agentic AI ERP push, which is key to their future value proposition. Look at the numbers: with $611.2 million in Remaining Performance Obligations and Q3 revenue hitting $103.4 million at a 59.9% gross margin, you need to see how this model-built on dedicated engineers and new AI services-actually works to keep that subscription base sticky. Let's break down the nine blocks below to see the full picture.

Rimini Street, Inc. (RMNI) - Canvas Business Model: Key Partnerships

You're looking at how Rimini Street, Inc. builds out its market reach and service depth through external alliances as of late 2025. The strategy relies on integrating specialized capabilities to broaden service delivery and access new customer pools, especially in the public sector.

The company's scale as of the third quarter ended September 30, 2025, shows a foundation built on a record backlog of $611.2 million in Remaining Performance Obligations (RPO), up 6.4% year-over-year. Active Clients stood at 3,155 as of that date.

Here's a look at the specific strategic alliances:

• T-Systems North America: This partnership, announced on March 5, 2025, focuses on delivering integrated cloud and hosting solutions alongside Rimini Street's enterprise software support.
• American Digital: This alliance is specified for custom data center and HPE infrastructure solutions, though specific financial metrics tied to this relationship for 2025 aren't public.
• Merlin Cyber: Announced on April 30, 2025, this partnership is aimed at the U.S. Government sector. The two entities completed their first joint transaction with 'one of the largest cities in America.' Furthermore, Rimini Street, Inc. gained access to governmental procurement channels by being added to the US GSA schedule.
• Silicon Labs: A multi-year strategic partnership was established on November 18, 2025, specifically to support clients building future-ready SAP strategies, such as maximizing SAP ECC 6.0 value.
• Global system integrators and resellers: These channels are integral to expanding market reach. The internal sales capacity supporting these efforts saw Global quota-carrying sellers increase to 82 as of Q3 2025, up from 73 year-over-year.

The following table summarizes some key operational and partnership-related data points as of the end of Q3 2025:

The focus on government access is also supported by Rimini Street, Inc.'s ability to reduce operating costs for agencies and extend the life of enterprise software by up to 15 additional years without required upgrades, a key benefit highlighted through the Merlin Cyber alliance.

The company's overall revenue for the trailing twelve months ending December 2025 is reported at $0.42 Billion USD.

Rimini Street, Inc. reported 79 new client logos added during the third quarter of 2025.

Rimini Street, Inc. (RMNI) - Canvas Business Model: Key Activities

You're looking at the core engine of Rimini Street, Inc. (RMNI) as of late 2025. These are the specific actions the company takes to deliver its value proposition, and the numbers show where the rubber meets the road for their service delivery.

Providing ultra-responsive, 24/7/365 third-party software support

The foundation of Rimini Street, Inc.'s (RMNI) activities is providing support that keeps mission-critical systems running. This isn't just about answering calls; it's about measurable service quality and maintaining a large, committed customer base. For the third quarter of 2025, the company reported an average client satisfaction rating on its support delivery and onboarding services of 4.9 out of 5.0, where 5.0 is rated excellent. Also in that quarter, they closed over 6,500 support cases. The recurring nature of this activity is clear from the financials: subscription revenue, which primarily covers this support, was $97.8 million, accounting for 94.5% of the total Q3 2025 revenue of $103.4 million. So, you see the core activity is deeply embedded in the revenue structure.

Here's a quick look at the scale of the support base as of September 30, 2025:

If onboarding takes 14+ days, churn risk rises, but that high satisfaction score suggests they are managing that initial phase well.

Developing and deploying Agentic AI ERP innovation solutions (e.g., Rimini Agentic UX™)

Rimini Street, Inc. (RMNI) is actively positioning itself as the 'agentic AI ERP company,' which means a key activity is embedding new intelligence layers over existing enterprise software. They launched Rimini Agentic UX™, an intelligent, AI-driven user engagement layer designed to streamline ERP process execution. In Q3 2025, they reported closing over two dozen client engagements for this new agentic AI ERP innovation solution powered by ServiceNow AI; specifically, they had 26 customers using the ServiceNow component building agentic AI ERP transactions. What this estimate hides is the immediate financial impact: the impact on the Profit & Loss for these AI engagements is currently negligible in 2025, with monetization expected starting in 2026. This activity is a forward-looking investment in the innovation pillar of their model.

Delivering end-to-end managed services for enterprise applications and databases

Beyond reactive support, delivering managed services is a critical, proactive activity. While specific revenue for only managed services isn't broken out separately from subscription revenue, the overall subscription base is massive. The company is the leading third-party support provider for Oracle, SAP, and VMware software. The strength in other areas supports this: they announced surpassing 100 VMware support contracts signed to date. This activity is about taking on the full operational burden for clients, which is reflected in the large, sticky revenue base.

• Subscription revenue accounted for 94.5% of total revenue in Q3 2025.
• International revenue, which includes a mix of support and services, grew 7.7% year-over-year in Q3 2025.
• U.S. revenue decreased by 10.3% in Q3 2025, though underlying revenue growth (excluding PeopleSoft wind-down) was 2.5% for the total company.

Global tax, legal, and regulatory update services for compliance

Compliance is a non-negotiable activity for their global client base. In Q3 2025 alone, Rimini Street, Inc. (RMNI) delivered over 4,500 tax, legal, and regulatory updates to clients across 28 countries. This demonstrates the scale and geographic breadth of their compliance-focused operational activity, ensuring clients avoid costly, manual update processes.

Executing the Rimini Smart Path™ methodology for client IT roadmaps

The Rimini Smart Path™ methodology is the framework used to guide clients toward operational outcomes and savings, which then funds innovation. This activity is evidenced by the forward-looking contract value. As of September 30, 2025, the company achieved a record Remaining Performance Obligations (RPO) backlog of $611.2 million, representing a 6.4% year-over-year increase. Furthermore, in Q3 2025, they closed 17 new client sales transactions with a Total Contract Value (TCV) over $1 million each, totaling $63.1 million in TCV for those large deals, up from $48.7 million year-over-year. This methodology is what allows them to claim they have helped thousands of organizations achieve billions of US dollars in savings.

Finance: draft 13-week cash view by Friday.

Rimini Street, Inc. (RMNI) - Canvas Business Model: Key Resources

You're looking at the core assets Rimini Street, Inc. (RMNI) relies on to deliver its services as of late 2025. These aren't just line items; they are the engine room.

Global team of expert engineers and software support professionals

The depth of experience across their support staff is a major asset. They support thousands of organizations globally, including Fortune Global 100 and Fortune 500 companies. They added 79 new client logos in the third quarter of 2025 alone. Also, for specific verticals, like Energy, Utilities and Resources, they have signed more than 200 clients to date. This team handles support for Oracle, SAP, and VMware software, among others.

Proprietary knowledge base and intellectual property for hundreds of software products

This knowledge base underpins their ability to deliver support outside of the original vendor path. They have a tested, trusted methodology called the Rimini Smart Path? that enterprises across every major industry leverage. Clients switching to Rimini Street, Inc. often see immediate savings of up to 50% on their existing annual software maintenance fees. This IP covers a broad range of supported products, including specific VMware components like vSphere, ESX and ESXi, and vCenter.

Agentic AI ERP technology and Rimini Agentic UX™ platform

The move into Agentic AI is a clear resource focus. They launched the Rimini Agentic UX, which uses AI-driven orchestration and automation to create a unified interface for enterprise workflows. This platform sits on top of existing ERP software. As of late 2025, they closed over two dozen client engagements specifically using their new Agentic AI ERP solution. Furthermore, they have 26 customers actively using the ServiceNow component to build agentic AI ERP transactions.

Here's a quick look at the hard financial numbers that back up their current operational scale:

That record RPO of $611.2 million shows a significant backlog of committed future revenue, which is definitely a key resource for planning.

You can see the scale of their service offerings through the types of support and consulting they provide:

• Ultra-responsive third-party support for Oracle, SAP, and VMware software.
• Rimini Connect™ for continuous modernization without code changes.
• Rimini Watch™ for proactive monitoring and health checks.
• Rimini Manage™ for application managed services with unlimited tickets at a fixed cost.
• Rimini Solutions™ for Workday, including functional and technical consulting.

Finance: draft 13-week cash view by Friday.

Rimini Street, Inc. (RMNI) - Canvas Business Model: Value Propositions

You're looking at how Rimini Street, Inc. helps enterprises immediately shift capital from maintenance overhead to strategic growth initiatives. The value proposition centers on tangible financial relief and future-proofing core systems.

Immediate cost savings are a primary driver. Rimini Street clients realize immediate savings of up to 50% off their existing annual software support fees. Furthermore, for SAP clients specifically, the savings on total support costs can reach up to 90%. This direct reduction in operating expenditure is substantial. Here's the quick math: if a client spends $10 million annually on support, a 50% saving frees up $5 million instantly.

The service directly addresses the lifespan of critical software. Rimini Street extends the useful life of existing, customized, and stable ERP releases indefinitely, with specific announcements confirming full support coverage for all SAP ECC 6.0 and S/4HANA releases through the year 2040. This allows organizations to avoid vendor-mandated, costly, and disruptive upgrades, maintaining control over their technology roadmap.

Support delivery is quantified by high client satisfaction and case volume. As of the third quarter of 2025, Rimini Street clients achieved an average client satisfaction rating on support delivery and onboarding services of 4.9 out of 5.0, where 5.0 is rated excellent. During that same quarter, the company closed over 6,500 support cases and delivered over 4,500 tax, legal and regulatory updates to clients across 28 countries. While the specific 10-minute average response time for critical issues wasn't explicitly cited in the latest reports, these metrics demonstrate a high-volume, high-satisfaction service operation.

The financial benefit translates directly into innovation funding. Rimini Street clients, by re-allocating their IT budget savings, have collectively saved $9 billion dollars in IT operating costs, which they are using to self-fund innovation. This unlocked capital is being directed toward emerging technologies like Artificial Intelligence. The company itself is leading this charge by deploying its own Agentic AI ERP innovation solutions.

Agentic AI automation is delivered without forcing costly vendor upgrades. The introduction of Rimini Agentic UX™ provides intelligent, AI-driven automation sitting on top of existing ERP software. This approach delivers persona- and role-based automation with a time-to-value measured in weeks, not months and years. As of early December 2025, this new solution was being implemented across dozens of client projects, with 26 customers deploying the ServiceNow integration specifically. This allows for transformation within the existing IT budget.

You can see a snapshot of the operational scale and client traction supporting these value propositions:

The core value proposition is built on quantifiable financial relief and strategic enablement, which you can see reflected in the operational metrics:

• Immediate annual maintenance fee savings of up to 50%.
• Total SAP support cost savings reaching up to 90%.
• ERP system life extension guaranteed through 2040.
• Client innovation funded by $9 billion in saved operating costs.
• Agentic AI time-to-value measured in weeks.

Finance: draft 13-week cash view by Friday.

Rimini Street, Inc. (RMNI) - Canvas Business Model: Customer Relationships

You're looking at how Rimini Street, Inc. keeps its enterprise clients locked in and happy, which is the core of their recurring revenue model. It's not just about fixing bugs; it's about being a long-term strategic extension of their IT department. The data from late 2025 shows they are managing a large, sophisticated base while maintaining high satisfaction scores.

Dedicated, named Primary Support Engineer (PSE) for personalized service

The cornerstone of the relationship is the dedicated, named Primary Support Engineer (PSE) assigned to each account. This isn't a rotating help desk; it's a single point of contact backed by a global bench of experts and proprietary AI tools for fast, accurate resolution. This model is key for handling the high-touch, mission-critical nature of their clients' customized systems.

When issues arise, the service level agreements (SLAs) are tight. For critical P1 issues, the average response time is stated as less than 2 minutes. This level of responsiveness is what keeps the relationship strong, especially when dealing with complex, customized environments where vendor support might fall short.

Long-term, strategic partner model focused on client IT roadmap and value

Rimini Street, Inc. positions itself as a partner focused on extending the life and value of existing enterprise software, directly countering vendor mandates for costly upgrades. For instance, they extended full support coverage for all SAP ECC 6.0 and S/4HANA releases through the year 2040, giving clients a clear, long-term path without forced migration to S/4HANA on RISE. This longevity is a huge relationship anchor.

The value proposition is tangible, often translating directly into budget reallocation. Clients using a composable ERP strategy with third-party support report achieving above-average performance 83% of the time, compared to just 27% for traditional approaches, according to their research. Furthermore, for SAP clients, they tout immediate savings of up to 50% off annual support fees, with total support cost savings reaching up to 90%.

Here's a quick look at the scale and quality of the client base as of the third quarter of 2025:

High-touch, mission-critical support for complex, customized systems

You're dealing with mission-critical systems, so the support needs to be robust. The company closed over 6,500 support cases and delivered over 4,500 tax, legal, and regulatory updates to clients across 28 countries in the third quarter of 2025 alone. This shows the continuous, high-volume nature of the engagement.

The focus on customization is a key relationship differentiator. Support covers customizations at no additional charge, which helps lower daily IT operating costs. When you look at the pain points driving customers to Rimini Street, Inc., you see the need for this high-touch expertise: 63% of surveyed Oracle Database customers cited support costs as too high, and only 16% felt their initial Oracle support engineer was very skilled, often requiring escalation.

Client experience panel discussions to drive product and service evolution

While hard numbers on panel discussions aren't always public, the feedback loop is evident in their operational results. The consistent high client satisfaction rating of 4.9 out of 5.0 across support delivery and onboarding services in both Q1 and Q3 2025 suggests a responsive service evolution. Furthermore, they announced a partnership with Workday to provide Application Management Services, showing they actively evolve their offerings based on client needs to manage and streamline day-to-day operations.

The company also uses client success stories to reinforce the model. For example, one client achieved an 8% reduction in IT operating costs after extending their Oracle EBS support, freeing up resources for factory automation initiatives. This focus on measurable ROI is defintely what solidifies the long-term partnership.

• Dedicated PSE provides personalized, regional support.
• SLAs include <2-minute response for critical P1 issues.
• Support covers customizations at no extra cost.
• Client satisfaction averaged 4.9/5.0 through Q3 2025.
• They support hundreds of SAP ECC 6.0 and S/4HANA clients.

Finance: draft 13-week cash view by Friday.

Rimini Street, Inc. (RMNI) - Canvas Business Model: Channels

You're looking at how Rimini Street, Inc. gets its value proposition-cost savings and innovation enablement-into the hands of its clients. The Channels block here is about reach, and as of late 2025, it's a mix of direct selling muscle and expanding partner networks.

The direct global sales force remains the core engine for landing those large, multi-year contracts. This force is tasked with convincing Fortune Global 100, Fortune 500, and public sector entities to adopt the Rimini Smart Path methodology. The company has signed thousands of contracts with these major organizations, demonstrating the reach of this direct effort. Furthermore, the expansion into the government sector, evidenced by securing a GSA schedule, shows a targeted refinement of this direct channel strategy.

Strategic channel partners are becoming increasingly central to scaling the business beyond the internal sales capacity. These alliances are designed to create sales leverage and contribute significantly to the sales pipeline. For instance, the strategic partnership with American Digital integrates Rimini Street's support with HPE infrastructure, offering a full-stack solution that helps clients save up to 90% on total software maintenance costs. Other key integrations include partnerships with Dayforce to offer Rimini Manage for their HR solutions, and with Merlin Cyber to expand reach within the federal government.

The effectiveness of the entire channel strategy is supported by continuous market education, often through digital means and high-profile investor engagement. The company actively uses survey and analyst reports to show organizations the value in extending ERP lifespans. You can see the focus on market communication by noting the scheduled Analyst and Investor Day on December 3, 2025, where the go-to-market strategy is set to be outlined. The commitment to service quality, a key message delivered through these channels, is reflected in the client satisfaction rating on support and onboarding, which stands at 4.9 out of 5.0.

The operational backbone supporting these channels is truly global. As of the third quarter of 2025, Rimini Street, Inc. served 3,155 active clients globally. International revenue represented 55% of the total revenue for Q3 2025, with U.S. revenue making up the remaining 45%. The company's total employee base, which includes the direct sales force and global support teams, was reported at 2,000 professionals as of September 30, 2025.

Here's a look at the geographic reach and scale as of late 2025:

The direct sales force and partners are supported by a wide network of subsidiaries, ensuring local presence across key markets. This infrastructure supports the delivery of services that promise significant cost avoidance, allowing clients to reinvest savings into areas like AI innovation.

You can see the specific operational footprint across the globe:

• North America: United States, Canada
• EMEA: France, Germany, Israel, Netherlands, Poland, Sweden, United Kingdom
• APAC: Australia, Hong Kong, India, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan
• Latin America: Brazil, Mexico
• Middle East: UAE (Dubai)

The channel strategy is clearly focused on embedding the offering through trusted advisors, like American Digital, to scale beyond the internal team. The goal is to make the cost-saving message inseparable from the modernization enabler message when talking to prospects.

Here's a summary of key channel and partnership activities:

Finance: review the Q4 2025 channel sales pipeline contribution projections by Friday.

Rimini Street, Inc. (RMNI) - Canvas Business Model: Customer Segments

You're looking at the core groups Rimini Street, Inc. (RMNI) serves to deliver its third-party support, managed services, and Agentic AI ERP innovation solutions. The customer base is intentionally broad, spanning the largest global enterprises down to specialized midmarket players, all united by a need to manage their mission-critical software investments more effectively.

The client roster includes major global entities. Rimini Street, Inc. has secured contracts with organizations that fall within the Global Fortune Global 100 and Fortune 500 lists. These large enterprises, along with midmarket organizations and public sector entities, are the ones realizing the reported billions of US dollars in savings by choosing Rimini Street, Inc. over the original software vendor maintenance programs.

The primary technology focus for these customer segments centers on major enterprise platforms. You'll find clients running mission-critical software from Oracle, SAP, and VMware across the board. For instance, as of late 2025, Rimini Street, Inc. reports supporting hundreds of SAP ECC 6.0 and S/4HANA clients. Furthermore, the company recently hit a milestone, surpassing 100 VMware support contracts signed to date.

The service delivery model is clearly geared toward high satisfaction, which is key for retaining these diverse segments. The average client satisfaction rating on the Company's support delivery and onboarding services was reported at 4.9 out of 5.0 as of the third quarter of 2025.

Here's a snapshot of the key quantitative metrics defining the customer base as of the end of the third quarter of fiscal year 2025:

The geographic distribution of the customer base, based on revenue reporting for the third quarter of 2025, shows a near-even split between the U.S. and international markets. You can see the breakdown below:

• United States revenue share: 45%
• International revenue share: 55%

The public sector and government organizations, both in the U.S. and internationally, form another distinct segment, often looking for ways to extend the life of their existing software investments while managing tight public budgets. The midmarket organizations are specifically targeted for optimizing IT spend, which is a core value proposition for Rimini Street, Inc. services.

The company also tracks client engagement through its backlog, which indicates future committed revenue from these segments. Remaining Performance Obligations (RPO) stood at a record $611.2 million as of September 30, 2025. Finance: draft 13-week cash view by Friday.

Rimini Street, Inc. (RMNI) - Canvas Business Model: Cost Structure

You're looking at the cost base for Rimini Street, Inc. as of late 2025, which is heavily influenced by service delivery personnel, strategic investments in AI, and the recent legal resolution with Oracle. Here's the quick math on where the money is going.

High cost of service delivery, primarily expert engineer salaries and infrastructure

The core cost driver remains the people who deliver the support services. This is reflected in the gross margin performance. For the third quarter ending September 30, 2025, Rimini Street reported a GAAP Gross Margin of 59.9%. This margin was down slightly from 60.7% in Q3 2024, with management attributing the dip primarily to the decline in revenue from Oracle PeopleSoft services as that product line winds down. To be fair, keeping a nearly 60% gross margin while scaling complex engineering talent is a constant balancing act.

Sales and marketing expenses, though being strategically reallocated to CTOs

Sales and marketing (S&M) is a significant operating expense category. For the three months ended June 30, 2025, S&M expenses were $38,020 thousand. The company is clearly investing in its go-to-market engine; global quota-carrying sellers increased to 82 in Q3 2025, up from 73 year-over-year. While the specific dollar amount reallocated directly to CTO-led initiatives isn't itemized, the focus on expanding the sales force suggests a commitment to driving new revenue streams, like the Agentic AI ERP offering.

Research and development investment in Agentic AI ERP solutions

Rimini Street is actively investing in future-proofing its offering through innovation, positioning itself as the Agentic AI ERP company. This investment is visible through product development, such as the launch of Rimini Agentic UX™ in December 2025, an AI-driven user engagement layer for ERP processes. The company has stated that dozens of leading organizations have already launched their Agentic AI ERP projects with them. This strategic investment aims to leverage savings from avoided customer upgrades to fund this new layer of innovation.

Reduced legal costs following the Oracle litigation settlement in 2025

The resolution of the long-running Oracle litigation provided a significant, albeit one-time, financial benefit and reduced future uncertainty costs. On July 9, 2025, Rimini Street received approximately $37.8 million (or $37.9 million per one filing) from Oracle related to previously paid attorneys' fees and costs. This settlement provided a material boost to the cash balance. However, ongoing legal-related costs still exist; for Q3 2025, professional fees and other costs of litigation were $621,000, down from $879,000 in Q3 2024. The settlement also stipulates a wind-down of PeopleSoft support by July 31, 2028, which will structurally change future cost and revenue profiles.

Focus on operational efficiency to maintain a Q3 2025 gross margin of 59.9%

Management is clearly focused on using technology to drive efficiency to offset margin pressure from the PeopleSoft wind-down. The goal is to maintain strong service margins despite revenue shifts. Here is a snapshot of key financial metrics impacting the cost structure and profitability for Q3 2025:

Management explicitly noted a focus on deploying AI internally to reduce internal costs. The company also expects to incur additional reorganization costs during the remainder of 2025 as they optimize their model.

You should review the Q4 2025 guidance, which will be shared at the Investor Day on December 3, 2025, to see how these cost trends are expected to evolve into the next fiscal period.

Rimini Street, Inc. (RMNI) - Canvas Business Model: Revenue Streams

You're looking at the core engine of how Rimini Street, Inc. (RMNI) brings in cash as of late 2025. It's almost entirely built around long-term service agreements, which is typical for this kind of enterprise software support model.

The primary revenue driver is subscription revenue from third-party support and managed services. This is the bread and butter, providing that predictable, recurring income stream that analysts love to see. For the third quarter of 2025, this was the overwhelming source of income.

Here's a quick look at the key financial metrics defining these streams for the period ending September 30, 2025:

The reliance on these subscriptions is clear; subscription revenue accounted for 94.5% of total Q3 2025 revenue. That stability is key, especially when you consider the Revenue Retention Rate of 89% for the trailing twelve months ended Q3 2025. If onboarding takes 14+ days, churn risk rises, but an 89% retention rate shows most clients are sticking around for their support renewals.

The company is actively working to diversify this stream through revenue from cross-selling new services like Agentic AI and VMware support. While the core remains Oracle and SAP support, the expansion into new areas is a near-term focus. You see traction here:

• Management cited over 100 VMware support contracts signed across 28 countries.
• The company is the leading third-party support provider for VMware software.
• Agentic AI ERP initiatives saw over two dozen early client engagements.

To be fair, the impact of these newer offerings on the Q3 2025 top line is minimal. The Agentic AI engagements are noted as immaterial in 2025, with monetization expected starting in 2026. Still, the growth in these adjacent services is what management is banking on to offset the mandated wind-down of support services for Oracle's PeopleSoft software products.

Finance: draft 13-week cash view by Friday.