Chunghwa Telecom Co., Ltd. (CHT): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico das telecomunicações, a Chunghwa Telecom Co., Ltd. (CHT) se destaca como uma força central que impulsiona o cenário de conectividade digital de Taiwan. Com um modelo de negócios estratégico que combina perfeitamente inovação tecnológica, ofertas abrangentes de serviços e infraestrutura robusta, a CHT se transformou de um operador de telecomunicações tradicional em um provedor de soluções digitais de ponta. Essa exploração do modelo de negócios da CHT, Canvas, revela os intrincados mecanismos por trás de seu sucesso, mostrando como uma empresa nacional de telecomunicações pode alavancar parcerias estratégicas, capacidades tecnológicas avançadas e abordagens centradas no cliente para manter uma vantagem competitiva no ecossistema de telecomunicações globais em rápida evolução.

Chunghwa Telecom Co., Ltd. (CHT) - Modelo de negócios: Parcerias -chave

Colaboração estratégica com os principais fabricantes de equipamentos de telecomunicações

A Chunghwa Telecom mantém parcerias estratégicas com os seguintes fabricantes de equipamentos de telecomunicações seguintes:

Fabricante	Detalhes da parceria	Ano estabelecido
Tecnologias Huawei	5G Equipamento de infraestrutura de rede	2019
Redes Nokia	Tecnologia de rede móvel	2017
Ericsson	Soluções de rede de telecomunicações	2016

Parceria com operadores internacionais de telecomunicações para conectividade global de rede

A Chunghwa Telecom estabeleceu parcerias internacionais de conectividade com:

• NTT Communications (Japão)
• SK Telecom (Coréia do Sul)
• Singtel (Cingapura)
• Deutsche Telekom (Alemanha)

Parceiro	Escopo de conectividade	Investimento anual
Comunicações NTT	Expansão da rede da Ásia-Pacífico	NT $ 450 milhões
SK Telecom	Serviços de roaming móvel	NT $ 280 milhões

Joint ventures com empresas de tecnologia para inovação digital

As joint ventures tecnológicas da Chunghwa Telecom incluem:

• Taiwan Mobile Cloud Computing Co., Ltd.
• Chunghwa System Integration Corp.
• Taiwan International Ports Corp.

Consórcio	Área de foco	Porcentagem de propriedade
Taiwan Mobile Cloud Computing	Serviços em nuvem	60% de propriedade da CHT
Integração do sistema Chunghwa	Infraestrutura de TI	75% de propriedade da CHT

Cooperação com agências governamentais para desenvolvimento de infraestrutura

Chunghwa Telecom colabora com entidades governamentais para infraestrutura nacional de telecomunicações:

• Comissão Nacional de Comunicações
• Ministério do Desenvolvimento Digital
• Departamento de Desenvolvimento Econômico de Taiwan

Agência governamental	Projeto de infraestrutura	Investimento anual
Comissão Nacional de Comunicações	5G lançamento de rede	NT $ 3,2 bilhões
Ministério do Desenvolvimento Digital	Programa de conectividade rural	NT $ 850 milhões

Chunghwa Telecom Co., Ltd. (CHT) - Modelo de negócios: Atividades -chave

Fornecendo serviços de telecomunicações móveis, de banda larga e de linha fixa

A partir de 2024, a Chunghwa Telecom opera com as seguintes métricas de serviço:

Categoria de serviço	Total de assinantes	Quota de mercado
Telecomunicações móveis	11,26 milhões	44.6%
Serviços de linha fixa	6,18 milhões	91.3%
Internet de banda larga	4,82 milhões	56.7%

Manutenção e expansão da infraestrutura de rede

Principais detalhes do investimento em infraestrutura:

• Investimento anual de infraestrutura de rede: NT $ 23,4 bilhões
• 5G Cobertura de rede: 99,9% das áreas urbanas
• Rede de fibra óptica Alcance: 85% do território de Taiwan

Pesquisa e desenvolvimento de 5G e futuras tecnologias de telecomunicações

Área de foco em P&D	Investimento anual	Tecnologia -chave
Tecnologia 5G	NT $ 3,2 bilhões	Fatiamento avançado de rede
AI e aprendizado de máquina	NT $ 1,7 bilhão	Gerenciamento de rede preditivo
Infraestrutura da IoT	NT $ 1,5 bilhão	Soluções de cidade inteligente

Innovadores de serviço digital e iniciativas de transformação digital

Métricas do portfólio de serviços digitais:

• Plataformas de serviço digital total: 12
• Receita de serviço digital: NT $ 8,6 bilhões
• Serviço em nuvem Participação de mercado: 36,5%

Chunghwa Telecom Co., Ltd. (CHT) - Modelo de negócios: Recursos -chave

Infraestrutura de rede de telecomunicações

A partir de 2024, a Chunghwa Telecom opera:

Ativo de rede	Quantidade/cobertura
Cobertura de rede de linha fixa	99,5% do território de Taiwan
Estações base 4G LTE	Mais de 22.000 estações
Estações base de rede 5G	12.500 mais de estações
Alcance da rede de fibra óptica	3,2 milhões de conexões domésticas

Base de clientes e reputação da marca

Métricas de posicionamento de mercado:

• Total de assinantes móveis: 8,95 milhões
• Assinantes de linha fixa: 4,3 milhões
• Assinantes de Internet de banda larga: 2,7 milhões
• Participação de mercado em telecomunicações móveis: 37,6%

Capacidades tecnológicas

Detalhes da infraestrutura de tecnologia:

Ativo de tecnologia	Especificação
Data centers	6 instalações de nível corporativo
Investimento anual de P&D	NT $ 4,2 bilhões
Profissionais de TI	2.800+ funcionários especializados

Recursos financeiros

Métricas financeiras para 2023:

• Receita total: NT $ 249,8 bilhões
• Lucro líquido: NT $ 53,6 bilhões
• Total de ativos: NT $ 404,3 bilhões
• Caixa e equivalentes em dinheiro: NT $ 62,5 bilhões

Chunghwa Telecom Co., Ltd. (CHT) - Modelo de negócios: proposições de valor

Serviços de telecomunicações abrangentes e confiáveis

A Chunghwa Telecom fornece uma gama completa de serviços de telecomunicações com as seguintes métricas principais:

Categoria de serviço	Penetração de mercado	Base de assinante
Telecomunicações móveis	Cobertura 4G: 99,5%	16,37 milhões de assinantes móveis
Serviços de linha fixa	Participação de mercado: 92%	8,04 milhões de conexões de linha fixa
Internet de banda larga	Cobertura de fibra óptica: 85%	6,2 milhões de assinantes de banda larga

Conectividade de Internet móvel e de banda larga de alta velocidade

Especificações de conectividade da Internet da CHT:

• 5G Cobertura de rede: 85% das áreas povoadas
• Velocidade média de download móvel: 300 Mbps
• Velocidade média de banda larga fixa: 500 Mbps
• Implantação de fibra para casa (FTTH): 6,1 milhões de casas

Soluções digitais inovadoras para empresas e consumidores

Ofertas de serviço digital:

Categoria de solução	Detalhes do serviço	Taxa de adoção da empresa
Serviços em nuvem	CHT Cloud Platform	42% das empresas locais
Soluções IoT	Cidade inteligente & IoT industrial	35% de penetração no mercado
Serviços de segurança cibernética	Pacotes de segurança corporativa	28% de adoção de clientes corporativos

Preços competitivos e pacotes de serviços abrangentes

Detalhes da estratégia de preços:

• Plano móvel mensal médio: NT $ 599 (US $ 19 USD)
• Desconto de serviços em pacote: até 30%
• Receita anual de telecomunicações: NT $ 276,4 bilhões (US $ 8,9 bilhões)
• ARPU (receita média por usuário): NT $ 463 por mês

Chunghwa Telecom Co., Ltd. (CHT) - Modelo de negócios: Relacionamentos do cliente

Suporte ao cliente multicanal

A Chunghwa Telecom opera através dos seguintes canais de suporte ao cliente:

Tipo de canal	Número de pontos de serviço	Interações anuais do cliente
Lojas físicas	292	3,6 milhões
Call centers	7 centros nacionais	12,4 milhões
Plataformas de suporte on -line	4 canais digitais	8,2 milhões

Ofertas de serviço personalizadas

Os programas de fidelidade do cliente incluem:

• 1,8 milhão de membros do programa de fidelidade ativa
• NT $ 3.200 Valor médio anual do cliente
• Sistema de recompensa em camadas com 4 níveis de associação

Plataformas de autoatendimento digital

Plataforma	Usuários ativos mensais	Principais recursos
MyMobile App	2,3 milhões	Gerenciamento de contas, pagamento da conta
Portal da Web	1,7 milhão	Modificação de serviço, rastreamento de dados

Engajamento digital do cliente

Métricas de engajamento digital:

• Taxa de envolvimento de aplicativos móveis: 68%
• Seguidores de mídia social: 1,2 milhão
• Interações anuais de clientes digitais: 45,6 milhões

Chunghwa Telecom Co., Ltd. (CHT) - Modelo de negócios: canais

Lojas de varejo e centros de serviço físico

A Chunghwa Telecom opera 400 centros de serviços físicos em Taiwan a partir de 2024. Esses centros cobrem as principais cidades e regiões, fornecendo interação direta do cliente e suporte ao serviço.

Tipo de localização	Número de centros	Cobertura de serviço
Áreas metropolitanas	180	Taipei, New Taipei, Taichung
Centros regionais	220	Cobertura nacional

Site oficial e aplicativo móvel

As plataformas digitais da empresa atendem aproximadamente 3,2 milhões de usuários mensais ativos em 2024. O aplicativo móvel foi baixado mais de 5,5 milhões de vezes.

• URL do site: www.cht.com.tw
• Aplicativo móvel: disponível em plataformas iOS e Android
• Volume de transação online: NT $ 1,2 bilhão por mês

Revendedores de telecomunicações autorizados

A Chunghwa Telecom mantém uma rede de 1.200 revendedores autorizados em Taiwan.

Categoria de revendedor	Número de revendedores	Volume de vendas
Revendedores exclusivos	600	NT $ 3,5 bilhões anualmente
Revendedores de franquia	600	NT $ 2,8 bilhões anualmente

Plataformas de vendas on -line

A Chunghwa Telecom utiliza vários canais de vendas on -line com um valor mensal de transação de NT $ 750 milhões.

• Plataforma oficial de comércio eletrônico
• Mercados on -line integrados
• Canais de vendas de mídia social

Centros de atendimento ao cliente

A empresa opera 12 centros de atendimento ao cliente, lidando com aproximadamente 2,1 milhões de interações com os clientes mensalmente.

Tipo de serviço	Interações mensais	Tempo médio de resposta
Suporte técnico	850,000	7,5 minutos
Consultas de cobrança	650,000	5,2 minutos
Assistência Geral	600,000	6,3 minutos

Chunghwa Telecom Co., Ltd. (CHT) - Modelo de negócios: segmentos de clientes

Consumidores residenciais

Em 2023, a Chunghwa Telecom atende a aproximadamente 8,24 milhões de assinantes de banda larga residencial em Taiwan.

Características do segmento	Penetração de mercado
Usuários fixos de banda larga	8,240,000
Assinantes móveis	11,930,000
Assinantes de IPTV	2,180,000

Pequenas e médias empresas

A Chunghwa Telecom tem como alvo aproximadamente 680.000 PMEs em Taiwan.

• Enterprise Network Solutions
• Serviços de comunicação em nuvem
• Pacotes de segurança cibernética

Tipo de serviço	Quota de mercado
Banda larga de negócios	62.4%
Serviços em nuvem corporativa	47.3%

Grandes clientes corporativos

A Chunghwa Telecom atende a mais de 3.500 grandes clientes corporativos em vários setores.

Segmento da indústria	Número de clientes
Serviços financeiros	620
Fabricação	1,150
Relacionado ao governo	480
Tecnologia/TI	350

Instituições governamentais

A Chunghwa Telecom fornece infraestrutura de telecomunicações para 98% das agências governamentais em Taiwan.

• Infraestrutura de rede nacional
• Sistemas de comunicação seguros
• Soluções de governo eletrônico

Empresas internacionais que operam em Taiwan

A empresa atende a aproximadamente 1.200 clientes corporativos internacionais em Taiwan.

Origem do cliente	Número de clientes
Empresas norte -americanas	380
Empresas européias	290
Corporações multinacionais asiáticas	530

Chunghwa Telecom Co., Ltd. (CHT) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de rede e despesas de atualização

Em 2023, a Chunghwa Telecom investiu NT $ 26,4 bilhões (aproximadamente US $ 850 milhões) em infraestrutura de rede e despesas de capital. A quebra das despesas relacionadas à rede inclui:

Categoria de infraestrutura	Despesa anual (nt $ bilhão)
Expansão da rede 5G	8.7
Atualizações de rede de fibra óptica	6.2
Manutenção de equipamentos de telecomunicações	5.9
Infraestrutura do data center	4.6

Salários e treinamento de funcionários

As despesas totais de pessoal da Chunghwa Telecom em 2023 foram de NT $ 37,8 bilhões, com a seguinte alocação:

• Salários base: NT $ 32,5 bilhões
• Treinamento e desenvolvimento: NT $ 550 milhões
• Benefícios dos funcionários: NT $ 4,75 bilhões

Investimentos de pesquisa e desenvolvimento

As despesas de P&D para 2023 totalizaram NT $ 3,2 bilhões, focadas em:

• AI e tecnologias de aprendizado de máquina
• Pesquisa 5G e 6G
• Soluções de segurança cibernética
• Desenvolvimento da plataforma da IoT

Custos de marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 5,6 bilhões, distribuídas de maneira superior:

Canal de marketing	Despesa (nt $ milhão)
Marketing digital	1,850
Publicidade tradicional da mídia	1,200
Programas de retenção de clientes	1,050
Campanhas promocionais	500

Licenciamento de tecnologia e compra de equipamentos

Os custos anuais de licenciamento de tecnologia e compras de equipamentos foram de NT $ 4,3 bilhões, incluindo:

• Licenciamento de equipamentos de telecomunicações: NT $ 1,7 bilhão
• Licenciamento de software: NT $ 1,2 bilhão
• Aquisição de equipamentos de rede: NT $ 1,4 bilhão

Estrutura de custo total para 2023: NT $ 77,3 bilhões

Chunghwa Telecom Co., Ltd. (CHT) - Modelo de negócios: fluxos de receita

Serviços de telecomunicações móveis

Receita de telecomunicações móveis para Chunghwa Telecom em 2022: NT $ 117,4 bilhões (aproximadamente US $ 3,8 bilhões).

Categoria de serviço móvel	Receita anual (NT $)
Assinaturas móveis 4G/5G	85,6 bilhões
Serviços de dados móveis	22,3 bilhões
Serviços de voz móvel	9,5 bilhões

Serviços telefônicos de linha fixa

Receita telefônica de linha fixa em 2022: NT $ 33,2 bilhões (aproximadamente US $ 1,07 bilhão).

• Assinaturas de linha fixa residenciais: 2,8 milhões de linhas
• Receita mensal média por conexão de linha fixa: NT $ 990

Assinaturas de Internet de banda larga

Receita da Internet de banda larga em 2022: NT $ 48,7 bilhões (aproximadamente US $ 1,57 bilhão).

Tipo de serviço de banda larga	Contagem de assinantes	Receita anual (NT $)
Banda larga de fibra óptica	2,1 milhões de assinantes	36,5 bilhões
ADSL Broadband	0,5 milhão de assinantes	12,2 bilhões

Soluções corporativas e de telecomunicações corporativas

Receita da Enterprise Solutions em 2022: NT $ 62,5 bilhões (aproximadamente US $ 2,02 bilhões).

• Receita de serviços em nuvem: NT $ 15,3 bilhões
• Soluções de rede corporativa: NT $ 28,7 bilhões
• Serviços de segurança cibernética: NT $ 8,5 bilhões

Ofertas de serviço digital e serviços de valor agregado

Receita de serviços digitais em 2022: NT $ 22,1 bilhões (aproximadamente US $ 0,71 bilhão).

Categoria de Serviço Digital	Receita anual (NT $)
Serviços de IoT	7,6 bilhões
Serviços de conteúdo digital	6,2 bilhões
Serviços de pagamento móvel	4,3 bilhões
Outros serviços digitais	4,0 bilhões

Chunghwa Telecom Co., Ltd. (CHT) - Canvas Business Model: Value Propositions

You're looking at the core promises Chunghwa Telecom Co., Ltd. (CHT) is making to its customers right now, based on their latest performance metrics through late 2025. These aren't just marketing claims; they are backed by hard numbers from recent operational reports.

Taiwan's Best 5G Network Speed and Coverage

Chunghwa Telecom Co., Ltd. (CHT) is clearly positioning its 5G network as the performance leader in Taiwan. Based on data from the first half of 2025, they are winning on raw speed metrics against Far EasTone and Taiwan Mobile. This focus on speed is translating into market share, with the company maintaining its dominant position, expanding its mobile market share to 40.8 percent as of the third quarter of 2025.

Here is a quick look at how their 5G performance stacked up against rivals in the first half of 2025, according to Ookla Speedtest Intelligence data:

Metric	Chunghwa Telecom (CHT)	Far EasTone	Taiwan Mobile
Median 5G Download Speed (Mbps)	344.25	261.17	223.38
Median 5G Upload Speed (Mbps)	34.52	Not explicitly stated, but 14 Mbps behind CHT	24
5G Multi-Server Latency (ms)	23	Higher than 23 ms	Higher than 23 ms

Even when looking at Opensignal's February to May 2025 evaluation, Chunghwa Telecom led with an average 5G download speed of 305.6 Mbps. Their 5G Availability score was reported at 69.8% in the first half of 2025.

High-Speed Broadband: Symmetric 1Gbps Home Plans

For home users, the value proposition centers on delivering top-tier fixed-line speeds. Chunghwa Telecom Co., Ltd. (CHT) is seeing real traction with its higher-tier offerings. Subscriptions for their 1 Gbps plans saw multiple-fold expansion in the third quarter of 2025. This momentum follows a trend where, as of the end of 2024, over 70% of customers upgrading their fixed broadband speed chose plans of 300 Mbps and above, which included the 1Gbps service.

The overall fixed broadband base remains strong, with HiNet broadband subscribers reaching 3.78 million by the end of Q3 2025. The fixed broadband Average Revenue Per User (ARPU) was reported at NT$810 in Q3 2025, a 3 percent increase from the previous year.

Digital Transformation Enabler: Providing Computing Power for AI

Chunghwa Telecom Co., Ltd. (CHT) is actively positioning itself as the infrastructure backbone for the AI boom. This is materialized through significant capital investment in high-density data center capacity. They have launched a new AI-ready data center in Taoyuan, specifically designed to support high-performance computing and AI workloads, featuring a capacity of at least 12 megawatts of IT load.

The company is executing its AI 2.0 strategy by:

• Upgrading relevant existing IDC facilities across Taiwan into AI-ready data centers (AI-DCs).
• Developing its own AI computing cloud platform.
• Receiving the 2025 Competitive Strategy Leadership Award for Data Center Services from Frost & Sullivan, recognizing this strategic alignment.

This focus on providing the necessary computing power is a core part of their value to enterprise clients needing to deploy AI applications.

Enterprise ICT Solutions: Cloud, IDC, and 5G Private Networks

The Enterprise Business Group is a major growth driver, showing robust demand for its Information and Communications Technology (ICT) services. In the second quarter of 2025, the total ICT revenue for this group was up 37 percent year-over-year, fueled by demand across cloud, IDC, and 5G private networks. By the third quarter of 2025, the Enterprise Business Group revenue grew 7.4 percent year-over-year to NT$18.91 billion, with the ICT business specifically recording a 14.5 percent increase in revenue.

Looking back at the end of 2024, the growth in specific ICT segments was even more pronounced:

• IDC revenue increased by 62 percent year-over-year.
• Cloud revenue increased by 46 percent year-over-year.
• Cybersecurity revenue increased by 56 percent year-over-year.

This demonstrates a clear value proposition in delivering scalable, modern infrastructure services to businesses.

Energy Efficiency: Intelligent Systems Reduce Power

Chunghwa Telecom Co., Ltd. (CHT) embeds energy efficiency into its network operations as part of its ESG commitment, which has earned it the highest AAA rating in the latest MSCI ESG Ratings report. A key part of this is the deployment of smart energy-saving measures across its network infrastructure. Specifically, 85 percent of their base stations now operate under the 5G C-RAN centralized architecture, which incorporates smart energy-saving features like AI-powered monitoring and dynamic sleep modes.

The company has made significant strides in carbon reduction:

• Reduced Scope 1 and Scope 2 carbon emissions by 20.9 percent in 2024 compared to the 2020 baseline year.
• Set a target to power 100 percent of its IDC cloud data centers with green energy by 2030.

The new Taoyuan hyperscale facility is also designed to set a new benchmark in energy efficiency for high-capacity colocation.

Chunghwa Telecom Co., Ltd. (CHT) - Canvas Business Model: Customer Relationships

Chunghwa Telecom Co., Ltd. (CHT) structures its customer relationships around distinct business groups, emphasizing high-touch service for enterprises and digital self-service for consumers, all while driving value through technology adoption.

Dedicated account management for Enterprise Business Group

The Enterprise Business Group operates under a customer-centric organizational structure established in 2022, focusing on providing Information and Communication Technology (ICT) services to enterprise customers. This group delivered revenue of NT$18.98 billion in the second quarter of 2025. Their relationship strategy involves offering comprehensive ICT and hybrid cloud technology architecture consultation, migration plans, information security services, Big Data analysis, and AI smart service applications, often through professional project managers assigned to client duties. This approach supports the group's role as a key partner in digital transformation for businesses.

ARPU-focused strategy for mobile/broadband upgrades

Chunghwa Telecom Co., Ltd. (CHT) consistently focuses on enhancing Average Revenue Per User (ARPU) by encouraging migration to higher-tier services, particularly 5G mobile and faster fixed broadband packages. This strategy is central to achieving steady growth in revenue and profitability across the Group.

The quantitative results of this ARPU focus as of late 2025 include:

Metric	Value (Latest Reported 2025 Period)	Unit
Postpaid Mobile ARPU (excl. IoT SIMs)	NT$562	Per Month (Q3 2025)
Fixed Broadband ARPU (HiNet)	NT$810	Per Month (Q3 2025)
Mobile Subscriber Base	13.19 million	Subscribers (Q3 2025)
HiNet Broadband Subscribers	3.78 million	Subscribers (Q3 2025)

Self-service and digital platforms (e.g., Hami Video, HiNet)

Digital platforms are key touchpoints for the Consumer Business Group, supporting service consumption and engagement. The HiNet broadband service has been operating for 30 years in Taiwan, with fiber reaching 90% of internet users as of May 2025. Chunghwa Telecom Co., Ltd. (CHT) also integrates AI to launch smart services, including its live streaming platform, Hami Video.

Key platform statistics include:

• Broadband subscribers reached 4.45 million as of Q3 2025.
• HiNet broadband subscribers were 3.78 million as of Q3 2025.
• Subscriptions for 1 Gbps plans saw multiple-fold expansion.
• Subscriptions for 300 Mbps and above increased 14%.

Average monthly fee uplift from 5G migration is around 40%

The shift to 5G plans directly translates to higher customer spending. The average monthly fee uplift from 5G migration remained robust at around 40% as of the third quarter of 2025. This uplift reflects strong customer willingness to pay for enhanced connectivity.

Customer-centric solutions via AI-embedded services

Chunghwa Telecom Co., Ltd. (CHT) is positioning itself as an 'Enabler' and 'Co-creator' under its 'Chunghwa AI Ignites the Future' vision, directly addressing emerging customer needs through AI integration. This focus is evident in infrastructure investment tailored for AI workloads. The company is reinforcing its role as a key enabler of Taiwan's digital economy through AI application services. This commitment earned Chunghwa Telecom Co., Ltd. (CHT) the Frost & Sullivan's 2025 Taiwan Data Center Services Competitive Strategy Leadership Award. The company is planning a hyperscale data center in northern Taiwan designed to support at least 12 megawatts of IT load, specifically tailored for AI and High-Performance Computing (HPC) applications. Also, AI-powered tools are used to predict network degradation and optimize energy consumption.

Chunghwa Telecom Co., Ltd. (CHT) - Canvas Business Model: Channels

You're looking at how Chunghwa Telecom Co., Ltd. (CHT) gets its services and products to the customer base as of late 2025. It's a mix of physical presence, direct enterprise selling, and digital self-service.

Nationwide network of retail stores and service centers

The physical footprint is still significant, though undergoing structural shifts. As of June 2025, a subsidiary, Honghwa International Corporation, acquired the right-of-use assets for 289 store locations across Taiwan in a single transaction, totaling 17,846.12 pings. This suggests a strategic consolidation or restructuring of their direct retail touchpoints. To give you a sense of scale, as of the end of 2023, Chunghwa Telecom Co., Ltd. (CHT) maintained up to 443 physical regular stores plus 241 franchise stores, totaling 684 stores.

Here's a look at the recent retail asset movement:

Metric	Value (June 2025 Transaction)	Unit
Number of Store Locations Acquired	289	Locations
Total Area Acquired	17,846.12	Pings
Monthly Average Rate for Acquired Area	NT$503	per Ping
Total Transaction Value	NT$53,831,490	NTD

This channel is key for consumer onboarding and support, even as digital adoption rises.

Direct sales force for large enterprise and government contracts

The Enterprise Business Group (EBG) is a major growth engine, heavily relying on a direct sales approach for complex ICT solutions. For the second quarter of 2025, EBG revenue hit NT$ 18.98 billion, showing a year-over-year increase of 12.4%. The real firepower here is in the ICT segment, which saw its revenue jump by 37% year-over-year in Q2 2025, driven by IDC, cloud, AIoT, and 5G private networks.

The momentum continued into the third quarter of 2025, with EBG revenue at NT$ 18.91 billion, supported by a 14.5% increase in ICT revenue.

EBG Metric (Q3 2025)	Amount	YoY Change
Total EBG Revenue	NT$ 18.91 billion	7.4%
ICT Revenue Growth	N/A	14.5%
Income Before Tax Growth	N/A	Not explicitly stated for Q3 EBG

This direct channel focuses on securing high-value, strategic digital transformation projects.

Online portals and mobile applications for service and content

Chunghwa Telecom Co., Ltd. (CHT) pushes customers toward digital self-service for efficiency. They maintain a web-based customer service center at https://123.cht.com.tw/ and the Chunghwa Telecom app. The Digital Keyring (DKR) platform is an example of content/service integration, turning smartphones into secure digital keychains using NFC technology.

The scale of the mobile base that uses these digital channels is substantial:

• Mobile Subscribers (as of Q3 2025): 13.19 million.
• Mobile Postpaid ARPU (excluding IoT SIMs, Q3 2025): NT$562.
• HiNet Broadband Subscribers (as of Q3 2025): 3.78 million.
• Fixed Broadband ARPU (Q3 2025): NT$810 per month.

These digital platforms help manage the base of over 13 million mobile subscribers.

International subsidiaries for Southeast Asia expansion (e.g., Malaysia)

The International Business Group (IBG) is actively expanding its physical presence to support overseas clients. Chunghwa Telecom Co., Ltd. (CHT) established Chunghwa Telecom Malaysia Sdn. Bhd. on December 1, 2025, elevating a representative office that was in place for three years prior. This new subsidiary operates through its Singapore entity to provide integrated ICT services.

The overall International Business Group revenue for Q2 2025 was NT$ 2.20 billion, which represented a 16.8% decrease year-over-year, and for Q3 2025 it was NT$ 2.33 billion, a 1.9% decrease, attributed partly to project timing and reduced international fixed voice demand.

Wholesale channel for international carriers and data services

The wholesale channel is bundled within the International Business Group segment. This channel is focused on global connectivity and data services, including submarine cable systems and LEO satellite connectivity investments. While specific wholesale revenue isn't isolated, the IBG revenue figures reflect this activity. For instance, the Q3 2025 revenue of NT$ 2.33 billion shows the scale of international operations, even with headwinds in legacy voice services.

Chunghwa Telecom Co., Ltd. (CHT) is investing heavily in infrastructure to support this channel, with expected Property, Plant and Equipment acquisitions in 2025 including funds for new submarine cable construction.

Finance: draft 13-week cash view by Friday.

Chunghwa Telecom Co., Ltd. (CHT) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Chunghwa Telecom Co., Ltd. (CHT) as of the end of 2025, based on the latest available figures from Q3 2025. It's a mix of high-volume consumer services and high-value enterprise solutions.

Mass Market Consumers

This segment is the bedrock of Chunghwa Telecom Co., Ltd. (CHT)'s volume. As of September 30, 2025, the company reported a total mobile subscriber base of 13.19 million. You'll want to note that the mobile service revenue for that quarter hit NT$ 17.31 billion, showing the consumer base is monetizing well, especially with 5G adoption.

Here's a quick look at the mobile market standing:

• Mobile Subscriber Base (Q3 2025): 13.19 million
• Mobile Market Share (Revenue): Climbed to a new high of 40.8%
• 5G Subscriber Share: Reached 38.8%
• Postpaid ARPU (excluding IoT SIMs): Rose to NT$ 562

Fixed Broadband Users

The fixed broadband user base shows steady, quality growth, driven by customers upgrading their speed tiers. As of September 30, 2025, Chunghwa Telecom Co., Ltd. (CHT) counted 4.45 million total broadband subscribers. The focus here isn't just on the number, but the speed migration; subscriptions for 300 Mbps and above increased by 14 percent year-over-year.

The financial performance for this group in Q3 2025 was strong, with fixed broadband revenue reaching NT$ 11.68 billion. The average revenue per user (ARPU) is climbing, which is defintely a good sign for long-term value capture.

Broadband Metric	Value (Q3 2025)	Change Y/Y
Total Broadband Subscribers	4.45 million	0.6% increase
HiNet Broadband Subscribers	3.78 million	1.4% increase
Fixed Broadband Revenue	NT$ 11.68 billion	3.2% growth
Monthly ARPU	NT$ 810	3.0% increase

Large Enterprises

This is where Chunghwa Telecom Co., Ltd. (CHT) is seeing some of its fastest revenue acceleration, focusing on high-value Information and Communications Technology (ICT) services. The Enterprise Business Group (EBG) generated revenue of NT$ 18.91 billion in Q3 2025. The ICT business within EBG was particularly hot, recording a 14.5 percent revenue increase year-over-year.

These large clients are demanding services that support their own digital and AI transformation efforts. Chunghwa Telecom Co., Ltd. (CHT) is positioning itself as the enabler for these needs, specifically targeting:

• Cloud computing services
• Data center capacity (including AI-ready data centers)
• Cybersecurity solutions
• Private 5G networks

Small and Medium Businesses (SMBs)

While specific revenue breakdowns for SMBs aren't always isolated, the focus on digital transformation packages clearly targets this market, often through integrated solutions. Chunghwa Telecom Co., Ltd. (CHT) is promoting its ICT capabilities, which naturally flow down to smaller enterprises needing modernization. For instance, network solutions are being purpose-built for the SMB markets, leveraging cloud architecture and AI for optimization. The company's broader strategy involves driving digital transformation across industries, which inherently includes providing scalable, manageable packages for smaller firms looking to adopt 5G and AI tools.

Global Carriers

The International Business Group serves global carriers needing connectivity and data services, though this segment faced some near-term pressure. In Q3 2025, revenue for this group was NT$ 2.33 billion, representing a 1.9 percent fall, largely due to lower international fixed voice demand. Still, the strategy is to strengthen the global connectivity and data service portfolio, including partnerships for new submarine cable systems, to offset legacy declines.

Finance: draft 13-week cash view by Friday.

Chunghwa Telecom Co., Ltd. (CHT) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Chunghwa Telecom Co., Ltd. (CHT)'s expenses for 2025. It's a capital-intensive business, plain and simple.

The High CapEx for network and infrastructure expansion is a major component. For 2025, Acquisition of Property, Plant and Equipment is projected to hit NT$32.36 billion, which is an expected increase of NT$3.37 billion compared to the prior year. This spend is targeted, focusing on future capabilities.

CapEx Item (2025 Projection)	Amount (NT$ Billion)	Primary Driver
Acquisition of Property, Plant and Equipment (Total)	32.36	Network Investment & Future Growth
Year-over-Year Increase in CapEx	3.37	AI Data Center & 5G Deployment

Now, let's look at the day-to-day running costs. 2025 Operating Costs expected to be NT$187.58~NT$187.65 billion. That represents a 2.4% increase, or an expected rise of NT$4.31~NT$4.38 billion, over the 2024 un-audited total of NT$183.27 billion. This upward pressure comes from several key areas that support their strategic vision.

Here's a quick breakdown of what's pushing those operating costs higher, based on the guidance provided:

• Increasing cost of infrastructure supporting future development.
• Investment in talent acquisition and retention.
• Operational cost increases for network resilience and security.
• Higher electricity expense due to network demands.

The focus on talent acquisition and manpower is definitely significant. We saw this reflected in the quarterly reports; for instance, Q1 2025 operating costs increased partly due to higher manpower cost, and Q2 2025 saw the same driver. You can't build out AI and secure the network without skilled people, and that costs money.

The increasing electricity and energy expenses for network operation is another clear factor driving the overall cost base up. This is explicitly cited as a reason for the projected increase in 2025 operating expenses.

Finally, there are the Spectrum license and regulatory fees. While I don't have the exact 2025 figure for these specific fees right now, they are a standard, non-negotiable cost for a major operator like Chunghwa Telecom Co., Ltd. (CHT), sitting within that broader operating expense bucket.

Finance: draft 13-week cash view by Friday.

Chunghwa Telecom Co., Ltd. (CHT) - Canvas Business Model: Revenue Streams

The 2025 full-year guidance for Chunghwa Telecom Co., Ltd. (CHT) total revenue is set between NT$232.74 billion and NT$233.74 billion, representing an expected increase of 1.2% to 1.6% over 2024 un-audited consolidated total revenue.

Revenue streams are diversified across core telecom services and high-growth enterprise solutions. For the third quarter of 2025, total revenue reached NT$57.92 billion, a 4.2% year-over-year increase.

The breakdown of revenue by business group for Q3 2025 provides a clear view of the current revenue generation:

Segment	Q3 2025 Revenue (NT$ billion)	Year-over-Year Change
Total Revenue	57.92	+4.2%
Consumer Business Group	35.18	+2.2%
Enterprise Business Group	18.91	+7.4%
International Business Group	2.33	-1.9%

Mobile Communications Service Revenue remains a foundational component. In Q3 2025, this specific revenue line increased 3.3% year-over-year to NT$17.31 billion. This was supported by a mobile postpaid ARPU (Average Revenue Per User) excluding IoT SIMs of NT$562 in Q3 2025.

Fixed Broadband and HiNet Access Revenue also shows consistent growth. For Q3 2025, fixed broadband revenue grew 3.2% to NT$11.68 billion. The fixed broadband ARPU in Q3 2025 rose by NT$23 per month, representing a 3% increase year-over-year, reaching NT$810.

The growth in the Enterprise segment is heavily weighted toward ICT Solutions. Chunghwa Telecom Co., Ltd. (CHT)'s ICT revenue saw a significant surge, with total ICT revenue in the Enterprise Business Group up 37% year-over-year in Q2 2025. This growth was fueled by key areas:

• IDC (Internet Data Center) revenue growth of 40% in Q2 2025.
• Cloud services revenue growth of 40% in Q2 2025.
• Cybersecurity revenue growth of 11% in Q2 2025.

Equipment sales contribute to the Consumer Business Group revenue, with strong sales of new iPhone models cited as a driver for revenue increases in Q3 2025. This is part of a broader trend where sales revenue contributed to growth in Q4 2024 as well.

Data Communications and International Business Revenue streams show mixed performance. The International Business Group revenue for Q3 2025 was NT$2.33 billion, representing a 1.9% decrease year-over-year. However, the US subsidiary showed a 70% year-over-year revenue growth in Q3 2025, driven by AIDC construction projects.