Despegar.com, Corp. (DESP): Business Model Canvas

Despegar.com, Corp. (DESP) gilt als digitales Kraftpaket, das Reiseerlebnisse in ganz Lateinamerika verändert und eine revolutionäre Online-Plattform bietet, die Millionen von Reisenden mit einem umfangreichen Angebot an Reisedienstleistungen verbindet. Durch die nahtlose Integration modernster Technologie, eines umfassenden Reiseinventars und personalisierter Kundenerlebnisse hat dieses innovative Online-Reisebüro traditionelle Buchungsmethoden revolutioniert und sich zu einem dominanten Akteur auf dem dynamischen digitalen Reisemarkt entwickelt, indem es Verbrauchern beispiellosen Komfort, wettbewerbsfähige Preise und nahtlose Buchungslösungen bietet.

Despegar.com, Corp. (DESP) – Geschäftsmodell: Wichtige Partnerschaften

Partnerschaften mit Online-Reisebüros (OTAs).

Despegar.com unterhält strategische Partnerschaften mit großen OTAs:

Partner-OTA	Einzelheiten zur Partnerschaft	Abdeckungsregion
Booking.com	Vereinbarung zur gemeinsamen Nutzung von Inhalten	Lateinamerika
Expedia	Plattform zum Austausch von Lagerbeständen	Mehrere Länder

Fluggesellschaften und Reisedienstleister

Zu den Partnerschaften von Despegar.com mit Fluggesellschaften und Dienstleistern gehören:

• LATAM Airlines – Über 2.500 Direktflugverbindungen
• Avianca – Umfassende Buchungsintegration
• GOL Airlines – Exklusive Werbevereinbarungen

Technologiepartner

Details zur Technologiekooperation:

Technologiepartner	Fokusbereich	Umsetzungsjahr
Google Cloud	Cloud-Infrastruktur	2022
Amazon Web Services	Skalierbarkeit der Plattform	2021

Zahlungs-Gateway-Anbieter

Finanzdienstleistungspartnerschaften:

• PayPal – Digitale Zahlungsintegration
• Mercado Pago – lateinamerikanische Zahlungslösungen
• Stripe – Internationale Transaktionsabwicklung

Regionale Tourismuspartnerschaften

Kooperationen mit Tourismusverbänden:

Tourismusverband	Partnerschaftsfokus	Wert der Zusammenarbeit
Argentinischer Tourismusverband	Destinationsmarketing	1,2 Millionen US-Dollar jährliche Investition
Brasilianische Tourismusbehörde	Sonderangebote für Reisepakete	850.000 $ jährliche Zusammenarbeit

Despegar.com, Corp. (DESP) – Geschäftsmodell: Hauptaktivitäten

Verwaltung der Online-Reisebuchungsplattform

Despegar.com verwaltet eine umfassende Online-Reisebuchungsplattform in 20 Ländern Lateinamerikas. Im vierten Quartal 2023 wickelte die Plattform jährlich etwa 8,5 Millionen Transaktionen ab.

Plattformmetrik	Daten für 2023
Gesamttransaktionen	8,5 Millionen
Aktive Benutzer	22,3 Millionen
Belieferte Länder	20

Digitales Marketing und Kundenakquise

Das Unternehmen vergibt Jährlich fließen 42,3 Millionen US-Dollar in digitale Marketingmaßnahmen. Zu den wichtigsten Akquisekanälen gehören:

• Suchmaschinenmarketing
• Social-Media-Werbung
• Gezielte E-Mail-Kampagnen
• Affiliate-Marketing-Programme

Aggregation des Reiseinventars und Preisoptimierung

Despegar.com bündelt Inventar von über 300 Fluggesellschaften und 500.000 Hotels. Ihr dynamischer Preisalgorithmus verarbeitet ungefähr 1,2 Millionen Preisaktualisierungen täglich.

Inventarquelle	Menge
Fluggesellschaften	300+
Hotels	500,000
Tägliche Preisaktualisierungen	1,2 Millionen

Kundendienst und Support

Das Unternehmen unterhält eine Mehrsprachiges Kundensupport-Team rund um die Uhr in ganz Lateinamerika und wickelt monatlich etwa 450.000 Kundeninteraktionen ab.

• Unterstützte Sprachen: Spanisch, Portugiesisch, Englisch
• Durchschnittliche Antwortzeit: 12 Minuten
• Kundenzufriedenheitsrate: 87 %

Technologieinnovation und Plattformverbesserung

Despegar.com investiert Jährlich fließen 18,7 Millionen US-Dollar in Technologieforschung und -entwicklung. Das Technologieteam besteht aus 220 Ingenieuren, die sich auf Plattformverbesserungen konzentrieren.

Technologieinvestitionen	Daten für 2023
Jährliche F&E-Ausgaben	18,7 Millionen US-Dollar
Größe des Engineering-Teams	220 Fachkräfte
Plattformverfügbarkeit	99.95%

Despegar.com, Corp. (DESP) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche E-Commerce-Technologieinfrastruktur

Ab dem vierten Quartal 2023 arbeitet Despegar.com mit einem 42,7 Millionen US-Dollar Investition in die Technologieinfrastruktur. Die Technologieplattform unterstützt:

• Über 500.000 tägliche Website-/App-Transaktionen
• 99,8 % Verfügbarkeitszuverlässigkeit
• Echtzeit-Buchungsfunktionen in 54 Ländern

Technologiemetrik	Spezifikation
Cloud-Infrastruktur	Amazon Web Services (AWS)
Jährliche Technologieausgaben	47,3 Millionen US-Dollar
Benutzer mobiler Plattformen	12,4 Millionen monatlich aktive Benutzer

Große Inventardatenbank für Reisedienstleistungen

Despegar.com unterhält ein umfassendes Reiseinventar mit:

• 375.000 Hotelimmobilien
• Über 60 Fluglinienpartnerschaften
• 22.000 Autovermietungsstandorte

Starke Markenbekanntheit

Kennzahlen zur Marktpräsenz:

• 58 % Marktanteil im lateinamerikanischen Online-Reisemarkt
• Betriebe in 20 Ländern
• Markenwert: 213 Millionen US-Dollar

Kompetente Technologie- und Kundendienstteams

Teamzusammensetzung	Nummer
Gesamtzahl der Mitarbeiter	1,850
Technologieteam	687 Fachkräfte
Kundendienstmitarbeiter	423 mehrsprachiges Personal

Datenanalyse- und Personalisierungsfunktionen

Details zur Analytics-Infrastruktur:

• Jährlich werden 3,7 Petabyte Kundendaten verarbeitet
• Algorithmen für maschinelles Lernen decken 92 % der Benutzerinteraktionen ab
• Personalisierungsgenauigkeitsrate: 86 %

Investition in Datenanalyse	Betrag
Jährliche Dateninfrastruktur	18,6 Millionen US-Dollar
Forschung und Entwicklung im Bereich KI/maschinelles Lernen	7,2 Millionen US-Dollar

Despegar.com, Corp. (DESP) – Geschäftsmodell: Wertversprechen

Umfassende Online-Reisebuchungsplattform

Despegar.com bietet eine Plattform, die 29 Länder Lateinamerikas abdeckt und im Jahr 2022 7,8 Millionen Transaktionen abwickelt. Die Plattform generiert im Geschäftsjahr 2022 einen Gesamtumsatz von 653,3 Millionen US-Dollar.

Plattformmetriken	Daten für 2022
Gesamttransaktionen	7,8 Millionen
Gesamtumsatz	653,3 Millionen US-Dollar
Abgedeckte Länder	29

Wettbewerbsfähige Preise für mehrere Reisedienstleistungen

Despegar bietet Preise für mehrere Reisesegmente:

• Flüge: Durchschnittliche Ersparnis von 12–15 % im Vergleich zu Direktbuchungen mit der Fluggesellschaft
• Hotels: Wettbewerbsfähige Preise mit über 20.000 Hotelpartnerschaften
• Pauschalangebote: Bis zu 30 % Ermäßigung auf kombinierte Reiseleistungen

Große Auswahl an Reisemöglichkeiten für lateinamerikanische Verbraucher

Servicekategorie	Verfügbare Optionen
Flugziele	Über 500 globale Reiseziele
Hotelpartner	Über 20.000 Immobilien
Arten von Reisepaketen	6 verschiedene Paketkategorien

Benutzerfreundliche digitale Schnittstelle und mobile Anwendungen

Statistiken zur mobilen Buchungsplattform für 2022:

• Downloads mobiler Apps: 3,2 Millionen
• Prozentsatz mobiler Buchungen: 62 % aller Transaktionen
• Durchschnittliche Bewertung der mobilen App: 4,5/5

Personalisierte Reiseempfehlungen und Angebote

Personalisierungsmetriken zeigen gezieltes Benutzerengagement:

Personalisierungsfunktion	Leistungsmetrik
Personalisierte Empfehlungen	37 % Conversion-Rate
Gezielte E-Mail-Kampagnen	22 % Öffnungsrate
Kundenbuchungen wiederholen	48 % aller Transaktionen

Despegar.com, Corp. (DESP) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Buchungsplattform

Despegar.com bietet eine umfassende Online-Buchungsplattform mit 2.250.000 aktiven monatlichen Nutzern in ganz Lateinamerika (Stand 4. Quartal 2023). Die Plattform unterstützt Buchungen für:

• Flüge
• Hotels
• Autovermietung
• Reisepakete
• Reiseversicherung

Digitaler Kundensupport rund um die Uhr

Support-Kanal	Reaktionszeit	Unterstützte Sprachen
Live-Chat	Durchschnittlich 3,5 Minuten	Spanisch, Portugiesisch, Englisch
E-Mail-Support	24-48 Stunden	3 Sprachen
Telefonsupport	Sofortige Verbindung	Spanisch, Portugiesisch

Treueprogramm mit Prämien und Rabatten

Das Treueprogramm „Club Despegar“ von Despegar.com bietet:

• 1,8 Millionen aktive Treuemitglieder
• 4 % durchschnittlicher Cashback auf Buchungen
• Punkteeinlösung für mehr als 250 Reisedienstleistungen

Personalisierte Kommunikation und zielgerichtetes Marketing

Marketingkennzahlen für 2023:

Marketingmetrik	Wert
E-Mail-Personalisierungsrate	62%
Gezielte Marketingkonvertierung	4.3%
Personalisierte Empfehlungsgenauigkeit	73%

Benutzerbewertungen und Community-Engagement-Funktionen

Statistiken zum Nutzerengagement für 2023:

• Gesamtzahl der Nutzerbewertungen: 425.000
• Durchschnittliche Bewertung: 4,2/5
• Bewertungsüberprüfungsrate: 89 %

Despegar.com, Corp. (DESP) – Geschäftsmodell: Kanäle

Unternehmenswebsite

Despegar.com betreibt die primäre Online-Plattform despegar.com mit 57,4 Millionen einzelnen Besuchern im Jahr 2022. Die Website unterstützt 13 verschiedene länderspezifische Domains in ganz Lateinamerika.

Website-Metrik	Daten für 2022
Einzigartige monatliche Besucher	57,4 Millionen
Länderspezifische Domains	13
Jährlicher Website-Traffic	688,8 Millionen Besuche

Mobile Anwendungen

Mobile Plattformen verfügbar auf iOS und Android mit 12,3 Millionen aktiven Nutzern mobiler Apps im Jahr 2022.

Metrik für mobile Apps	Daten für 2022
Aktive mobile Benutzer	12,3 Millionen
App Store-Bewertung (iOS)	4.7/5
Google Play-Bewertung (Android)	4.5/5

Social-Media-Plattformen

Aktive Präsenz auf mehreren Social-Media-Kanälen mit insgesamt 2,1 Millionen Followern.

• Facebook: 1,2 Millionen Follower
• Instagram: 650.000 Follower
• Twitter: 250.000 Follower

Direktes E-Mail-Marketing

E-Mail-Datenbank mit 8,7 Millionen Abonnenten mit einer durchschnittlichen Öffnungsrate von 22 % im Jahr 2022.

E-Mail-Marketing-Metrik	Daten für 2022
Abonnentendatenbank	8,7 Millionen
Durchschnittliche Öffnungsrate	22%
Klickrate	3.5%

Affiliate-Marketing-Netzwerke

Ist über 450 Affiliate-Partnerschaften tätig und erwirtschaftet im Jahr 2022 17,6 % des gesamten Buchungsumsatzes.

Affiliate-Netzwerk-Metrik	Daten für 2022
Gesamtzahl der Affiliate-Partnerschaften	450
Einnahmen aus verbundenen Unternehmen	17.6%
Durchschnittliche Affiliate-Provision	4-7%

Despegar.com, Corp. (DESP) – Geschäftsmodell: Kundensegmente

Urlaubsreisende in Lateinamerika

Im vierten Quartal 2023 betreute Despegar.com rund 19,2 Millionen Einzelreisende in Lateinamerika. Die Marktdurchdringung des Unternehmens in wichtigen Ländern umfasst:

Land	Marktanteil der Reisenden	Jährliches Buchungsvolumen
Brasilien	38.5%	5,6 Millionen Buchungen
Argentinien	42.7%	3,9 Millionen Buchungen
Mexiko	22.3%	2,7 Millionen Buchungen

Geschäftsleute und Geschäftsreisende

Das Geschäftsreisesegment machte im Jahr 2023 22,4 % des Gesamtumsatzes von Despegar aus, mit einem geschätzten Transaktionswert von 287 Millionen US-Dollar.

• Durchschnittlicher Buchungswert für Geschäftsreisen: 672 $
• Bindungsrate Firmenkunden: 76,3 %
• Unternehmenskunden: 1.245 aktive Firmenkonten

Junge und technikaffine Verbraucher

Statistiken zur Nutzung digitaler Plattformen für 2023:

Plattform	Benutzerprozentsatz	Buchungsabschlussrate
Mobile App	62.7%	54.3%
Website	37.3%	48.9%

Budgetbewusste Reisende

Preissensitive Segmentkennzahlen für 2023:

• Durchschnittlicher Buchungsrabatt: 18,6 %
• Budgetreisebuchungen: 34,5 % der Gesamttransaktionen
• Durchschnittliche Ausgaben von Budgetreisenden: 325 $ pro Buchung

Internationale Touristen besuchen lateinamerikanische Reiseziele

Internationale Touristenbuchungsdaten für 2023:

Herkunftsregion	Buchungsvolumen	Durchschnittliche Ausgaben
Nordamerika	1,2 Millionen Buchungen	$890
Europa	780.000 Buchungen	$1,050
Andere Regionen	450.000 Buchungen	$620

Despegar.com, Corp. (DESP) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Jährliche Kosten für die Technologieinfrastruktur: 12,4 Millionen US-Dollar (Geschäftsjahr 2023)

Kostenkategorie	Betrag ($)
Cloud-Hosting-Dienste	4,600,000
Netzwerkinfrastruktur	3,200,000
Cybersicherheitssysteme	2,800,000
Softwarelizenzierung	1,800,000

Aufwendungen für Marketing und Kundenakquise

Gesamte Marketingausgaben für 2023: 45,6 Millionen US-Dollar

• Ausgaben für digitale Werbung: 22,3 Millionen US-Dollar
• Performance-Marketing: 15,7 Millionen US-Dollar
• Markenkampagnen: 7,6 Millionen US-Dollar

Mitarbeitergehälter und Betriebskosten

Gesamter Personalaufwand: 89,2 Millionen US-Dollar im Jahr 2023

Mitarbeiterkategorie	Durchschnittliches Jahresgehalt ($)
Technologieprofis	95,000
Kundendienstmitarbeiter	45,000
Vertriebs- und Marketingmitarbeiter	78,000
Management	180,000

Plattformentwicklung und Innovation

F&E-Investitionen für 2023: 18,7 Millionen US-Dollar

• Produktentwicklung: 12,3 Millionen US-Dollar
• Verbesserungen der Benutzererfahrung: 4,2 Millionen US-Dollar
• Erkundung neuer Technologien: 2,2 Millionen US-Dollar

Zahlungsabwicklungs- und Transaktionsgebühren

Gesamte transaktionsbezogene Ausgaben: 37,5 Millionen US-Dollar im Jahr 2023

Gebührenkategorie	Betrag ($)
Bearbeitungsgebühren für Kreditkarten	24,500,000
Gebühren für das Zahlungsgateway	8,700,000
Währungsumrechnungsgebühren	4,300,000

Despegar.com, Corp. (DESP) – Geschäftsmodell: Einnahmequellen

Provision aus Reisebuchungen

Im dritten Quartal 2023 erwirtschaftete Despegar.com einen Gesamtumsatz von 125,4 Millionen US-Dollar, wobei Reisebuchungsprovisionen etwa 65 % des Gesamtumsatzes ausmachten.

Buchungstyp	Provisionssatz	Durchschnittlicher Umsatz
Flugbuchungen	5-8%	42,3 Millionen US-Dollar
Hotelreservierungen	10-15%	38,7 Millionen US-Dollar
Pauschalreisen	12-18%	22,5 Millionen US-Dollar

Servicegebühren für Flug- und Hotelreservierungen

Die Servicegebühren trugen im dritten Quartal 2023 etwa 18,6 Millionen US-Dollar bei, was 15 % des Gesamtumsatzes entspricht.

• Standardgebühr für den Buchungsservice: 5–15 $ pro Transaktion
• Gebühr für den Premium-Reservierungsservice: 20–35 $ pro Transaktion
• Stornierungs- und Änderungsgebühren: 10–50 $, je nach Buchungsart

Werbeeinnahmen von Reisepartnern

Die Einnahmen aus Werbung und Partnerschaften machten im dritten Quartal 2023 12,2 Millionen US-Dollar aus, etwa 10 % des Gesamtumsatzes.

Partnerkategorie	Jährliche Werbeeinnahmen	Durchschnittlicher Vertragswert
Fluggesellschaften	5,4 Millionen US-Dollar	$250,000
Hotelketten	4,3 Millionen US-Dollar	$180,000
Reiseaggregatoren	2,5 Millionen Dollar	$120,000

Monetarisierung von Treueprogrammen

Das Treueprogramm von Despegar erwirtschaftete im dritten Quartal 2023 7,9 Millionen US-Dollar, was 6 % des Gesamtumsatzes entspricht.

• Gebühren für die Einlösung von Punkten: 2,3 Millionen US-Dollar
• Einnahmen aus Treueprogramm-Partnerschaften: 3,6 Millionen US-Dollar
• Premium-Mitgliedsbeiträge: 2 Millionen US-Dollar

Verkauf von Reiseversicherungen und Zusatzdienstleistungen

Reiseversicherungen und Zusatzleistungen trugen im dritten Quartal 2023 8,5 Millionen US-Dollar bei, etwa 7 % des Gesamtumsatzes.

Nebendienst	Einnahmen	Durchschnittspreis
Reiseversicherung	4,7 Millionen US-Dollar	35–75 $ pro Police
Autovermietung	2,1 Millionen US-Dollar	25–50 $ Provision pro Anmietung
Zusätzliche Dienstleistungen	1,7 Millionen US-Dollar	Variiert

Despegar.com, Corp. (DESP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why travelers and partners choose Despegar.com, Corp. over the competition in Latin America. It's not just about selling a flight; it's about packaging the whole trip and making the payment work for the local consumer. Here's the quick math on what they are delivering right now.

Comprehensive travel bundling (packages, air, hotel, car).

Despegar.com, Corp. is pushing hard on packages because they drive better margins. For the full year 2024, Travel Package sales were a significant component, increasing to account for 36.1% of Gross Bookings. That's a substantial jump of 457 basis points year-over-year compared to the previous year's mix. This focus on higher-margin bundles is a clear value driver for the company's profitability.

Localized payment options and installment financing for LatAm.

This is a major differentiator against global players. Despegar.com, Corp. partners with local banking institutions to offer financing plans and installment options that are crucial for the Latin American market. The success of this strategy is reflected in the overall Take Rate, which hit a record 14.7% in the fourth quarter of 2024. For the third quarter of 2024, the Take Rate was 14.6%, which management attributed partly to these innovative payment solutions.

The importance of this localized approach is clear when you look at the scale:

Metric	Value (Latest Reported)	Context
FY2024 Total Revenue	$774.1 million	As-reported basis
Q4 2024 Take Rate	14.7%	Fourth quarter of 2024
Q3 2024 Travel Package Mix	33.0% of Gross Bookings	Third quarter of 2024

AI-powered personalized travel planning via Sofia assistant.

The generative AI travel assistant, Sofia, launched in early 2024, is now a core part of the value offering. It supports users from inspiration through booking using text, voice, or images. Beyond direct customer use, Despegar.com, Corp. is monetizing this technology; in the third quarter of 2024, they announced a major SaaS partnership licensing Sofia to Karisma Hotels & Resorts. This move turns the AI assistant into a new revenue stream, not just a customer experience enhancement.

Broad inventory and competitive pricing for the regional traveler.

Despegar.com, Corp. serves a massive footprint, operating across 19 countries in Latin America. The sheer breadth of inventory is supported by its B2B ecosystem. As of the third quarter of 2024, this ecosystem included more than 17,000 individual online and offline travel agencies using their inventory. The company projects growth of more than 20% in bookings and revenue for 2025, signaling confidence in its inventory and pricing power for the regional traveler.

B2B and White Label solutions for other travel agencies.

The B2B segment is outpacing general market growth. In the third quarter of 2024, Consolidated B2B Gross Bookings grew 23% year-over-year, reaching $230 million. This segment represented 19% of total Gross Bookings in that quarter, a notable increase of 420 basis points year-over-year. This shows you they are successfully selling their platform capabilities as a service to other agencies.

• B2B Gross Bookings (3Q24): $230 million
• B2B Share of Total Gross Bookings (3Q24): 19%
• B2B Gross Bookings Growth (YoY 3Q24): 23%
• Number of travel agencies using inventory (3Q24): More than 17,000

If you're thinking about the near term, the successful transition of Sofia to a SaaS model and the continued double-digit growth in B2B are key indicators of where the value is being created beyond the core B2C bookings.

Despegar.com, Corp. (DESP) - Canvas Business Model: Customer Relationships

You're looking at how Despegar.com, Corp. keeps customers engaged and coming back, especially now that Prosus completed the acquisition in May 2025. The relationship strategy leans heavily on digital self-service backed by tiered rewards.

Automated self-service via website and mobile app

The primary interaction channel remains the digital platform. For context on the scale of transactions handled, Despegar.com, Corp. reported total Revenue of $774.06 million for the full fiscal year 2024. The mobile app is a critical touchpoint, as mobile commerce volume is expected to surpass 60% of shoppers favoring apps for purchases in 2025 generally. Customers log into their accounts on the platform to manage bookings and view personalized benefits.

Dedicated customer service and fulfillment centers

While the platform is the main avenue, for urgencies, customers have access to telephone lines, separate from the 24-hour online access via the "Mi Cuenta" or "Mi Pasaporte" links for claims or queries. The company operates fulfillment centers to support these services.

Loyalty program (Pasaporte Despegar) for retention and rewards

The Pasaporte Despegar program is central to retention. It is structured around tiers that customers achieve based on their spending. The top tier, Global, requires $5,000 in consumption within a year. A significant portion of the business relies on this structure; 75% of the total transactions reportedly pass through the loyalty program. Points are valid for 18 months but are renewed upon making a purchase using points or after a trip is completed. Members can see tangible savings, with some benefits offering up to 40% discount on flights and hotels. Specific promotional coupons, valid through late 2025, show potential savings up to $500,000 (local currency) on packages or activities.

Loyalty Program Metric	Value/Detail
Top Tier Consumption Requirement (Annual)	$5,000
Transactions Passing Through Program (Estimate)	75%
Points Validity Period	18 months
Maximum Stated Discount on Select Products	40%
Example Coupon Cap (Local Currency)	Up to $500,000
Club Despegar Points Annual Growth Rate	7%

Personalized engagement through AI-driven recommendations

Despegar.com, Corp. deploys an AI travel assistant named SOFIA, which was launched in 2024. Customers engage with SOFIA for tailored insights, including searching for hotels and other travel services. The company uses customer feedback from these interactions to refine SOFIA's capabilities. Customers who are logged in, for example, a Global tier member, will see a different price for a product on the app compared to a non-logged-in user for many, though not all, products.

• - SOFIA, the AI travel assistant, helps with searches for hotels and other travel services.
• - Tiered pricing is a benefit: a customer in a higher tier sees a distinct price.
• - The company reported a Net Income of $27.90 million for FY2024.
• - Cash From Operating Activities for FY2024 was $66.11 million.

Finance: draft 13-week cash view by Friday.

Despegar.com, Corp. (DESP) - Canvas Business Model: Channels

You're looking at how Despegar.com, Corp. (DESP) gets its product in front of customers as of late 2025. It's a multi-pronged digital approach, but the core remains the direct online presence.

Despegar and Decolar websites (primary online storefronts)

The Despegar and Decolar websites are the foundational online storefronts. For the regional site despegar.cl, traffic analysis from October 2025 shows visitors primarily arrive via Direct traffic at 39.57%, followed by google.com at 20.54%. The overall web presence for despegar.com saw a month-over-month traffic increase of 20.15% in October 2025. Over the preceding three months, the global ranking for despegar.com moved from 41,766 to 37,847. Despegar.com, Corp.'s Total Revenue for the full year 2024 reached $774.1 million. For the fourth quarter of 2024, the reported Revenue was $221.4 million.

Mobile applications (high-growth booking channel)

The mobile channel is critical, reflecting the mobile-first behavior of Latin American consumers. As of 2019, more than 35 percent of Despegar.com, Corp.'s bookings were already coming through mobile web or its mobile app. The mobile application, which is listed as updated on Dec 2, 2025, continues to be a focus for exclusive promotions to drive installs and bookings. For the regional site despegar.cl, mobile devices accounted for 59.37% of visits in October 2025.

B2B segment and White Label partnerships

The Business-to-Business (B2B) segment is a growing distribution path, often involving White Label solutions. In the third quarter of 2024, the B2B segment's gross bookings grew 23% year-over-year, reaching $230 million. This segment represented 19% of total gross bookings in Q3 2024, an increase of 420 bps year-over-year. Despegar.com, Corp. signed its first Software as a Service (SaaS) partnership in the third quarter of 2024 with Karisma Hotels & Resorts, licensing its AI travel assistant, SOFIA. The company also entered into a new partnership with HBX Group at the beginning of 2025.

Here's a snapshot of the B2B segment's contribution based on the latest reported figures:

Metric	Value	Period	Citation Index
B2B Gross Bookings	$230 million	Q3 2024	7
B2B Share of Total Gross Bookings	19%	Q3 2024	3
B2B Gross Bookings YoY Growth	23%	Q3 2024	7
B2B Share Increase YoY	420 bps	Q3 2024	3

Direct marketing and organic search traffic

Direct marketing efforts feed traffic to the primary channels, while organic search remains a vital component of digital acquisition. For the regional site despegar.cl in October 2025, Direct traffic accounted for 39.57% of visits. Organic Search Traffic for that site was measured at 832.97K visits, representing a -4% month-over-month change. Paid Search Traffic was 106.38K visits, showing a larger drop of -29% month-over-month. Nationally for ecommerce in 2025, organic search is projected to drive over 50% of website visits. When users do click from search results, the top result on Google in 2025 captures a 39.8% click-through rate.

The company's overall financial health, which supports marketing spend, saw Adjusted EBITDA for the full year 2024 at $175.2 million, with the Q4 2024 Adjusted EBITDA margin at 23.3%.

You should track the Q1 2026 earnings release to see the full impact of the Prosus acquisition, which closed in Q2 2025, on these channel metrics.

Despegar.com, Corp. (DESP) - Canvas Business Model: Customer Segments

The customer base for Despegar.com, Corp. is segmented across the broad Latin American travel market, focusing on both direct consumers and business partners.

The core mass market travelers are served across a wide geographic footprint. Despegar.com, Corp. operates its booking platform in over 20 Latin American countries, though some reports specify activity in 19 markets in the region. This extensive reach targets the general population seeking online travel solutions.

A distinct segment involves B2B partners, which includes travel agencies, banks, and retailers utilizing white label solutions. In the first quarter of 2024 (1Q24), B2B and White Label Gross Bookings grew, representing a combined 17% of total Gross Bookings for that quarter.

Value-conscious travelers form another key group, often utilizing financing options. Despegar.com, Corp. has integrated financial services, including the acquisition of the Brazilian fintech Koin, which specializes in buy now, pay later (BNPL) payment options, directly addressing the need for flexible payment plans for travel purchases.

The company also targets high-margin package buyers. For the fourth quarter of 2024 (4Q24), Travel Package sales increased significantly, reaching 36.1% of Gross Bookings. This focus on higher-margin products like packages is a strategic driver for profitability.

Here is a snapshot of the scale and focus across these segments based on recent figures:

Segment Metric	Value/Percentage	Period/Context
Countries of Operation	Over 20	Latin America footprint
B2B/White Label Share of Gross Bookings	17%	1Q24
Travel Package Share of Gross Bookings	36.1%	4Q24
Total Gross Bookings	$5.5 billion	Full Year 2024 (FY24)
4Q24 Gross Bookings (As-Reported)	$1.5 billion	4Q24
Loyalty Program Members	25.7 million	As of March 31, 2024 (1Q24)

The company's focus on high-margin products is clear. For instance, in 1Q24, Adjusted EBITDA increased 126% year-over-year, partly driven by the growth in these higher-margin Travel Package sales.

The platform also serves individual consumers directly, evidenced by the Loyalty Program membership reaching 25.7 million members by the end of 1Q24. Also, app transactions hit a record 48.9% of total transactions in 1Q24.

The B2C segment is further detailed by key market performance. In 1Q24, bookings in Brazil surged by 27% year-over-year, and in Mexico, they were up 26%.

• Mass market travelers in over 20 Latin American countries.
• B2B partners (e.g., travel agencies, corporate clients).
• Value-conscious travelers seeking financing and packages.
• High-margin package buyers (36.1% of Gross Bookings in 4Q24).

Despegar.com, Corp. (DESP) - Canvas Business Model: Cost Structure

You're looking at the major outflows for Despegar.com, Corp. as of the close of the 2024 fiscal year, right before the Prosus acquisition closed in May 2025. Honestly, for an online travel agency, the cost of getting and keeping customers, plus keeping the tech running, dominates the picture.

Here's a look at the key expense buckets for the full year 2024, all amounts in millions of U.S. dollars:

Cost Category	FY 2024 Amount (USD Millions)
Selling and Marketing Expense	250.7
Technology and Product Development Expenses	108.0
General and Administrative Expenses	80.3
Total Operating Expenses	441.95
Total Revenue	774.1

The Selling and Marketing expense, which is your primary customer acquisition cost, saw a notable increase in 2024.

• Selling and marketing expense increased 13.8% to $250.7 million in 2024, compared to $220.4 million in 2023.
• This increase was driven by brand and performance marketing expenses due to overall demand growth across the region, plus costs related to offline sales channel growth and B2B expansion.

Technology costs reflect the investment needed to run a modern travel platform, including the AI assistant launched in late 2024.

• Technology and Product Development expenses were $108.0 million in 2024.
• This was a slight decrease of (1.1)% compared to $109.1 million in 2023, mainly due to operating efficiencies and headcount reductions implemented toward the end of 2023.

General and Administrative expenses cover the corporate structure costs you asked about. You can see they managed to keep this growth relatively flat year-over-year.

• General and administrative expenses were $80.3 million in 2024, up 3.3% from $77.8 million in 2023.
• This increase was partially offset by cost savings from a restructuring plan implemented in late 2023, particularly in payroll and outsourced services.

For credit card processing and financing fees, these costs fall under the Cost of Revenue line item. While I don't have the exact 2024 dollar amount for processing fees alone, the trend is clear:

• Cost of Revenue decreased by ($20.8) million during 2024.
• This decrease was mainly due to lower cost of installment derived from a decline in average installments and a decrease in credit card processing fees.
• For context, in the second quarter of 2023, credit card processing fees rose by $3.1 million year-over-year due to demand recovery.

Personnel and operational costs for customer service are generally captured within the Operating Expenses, specifically G&A and Technology, as the company focused on streamlining operations. The overall focus on efficiency helped drive the 4Q24 Adjusted EBITDA margin to 23.3%.

Despegar.com, Corp. (DESP) - Canvas Business Model: Revenue Streams

You're looking at how Despegar.com, Corp. (DESP) converts its platform activity into dollars, which is the core of its Revenue Streams block. This is where the value proposition meets the customer's wallet, primarily through transaction fees and financial product income.

The bulk of Despegar.com, Corp. (DESP) revenue comes from commissions and mark-ups across its core travel offerings. This is the classic agency model, taking a slice of the total transaction value. You see a clear shift in focus here, moving away from just air tickets toward higher-margin products like packages and hotels.

The company's overall revenue performance for the last full fiscal year, FY2024, reached $774.1 million. Looking ahead, the projection for the full fiscal year 2025 is set to be approximately $943.41 million. This expected growth is supported by the increasing efficiency across the platform.

The Take Rate (calculated as revenue divided by the sum of Gross Bookings and Total Payment Volume) is a key metric showing how effectively Despegar.com, Corp. (DESP) monetizes its bookings. For the fourth quarter of 2024 (4Q24), this rate stood at a robust 14.7%.

Here's a look at how the total revenue was split across the main business segments in the last two reported full fiscal years:

Revenue Segment	FY2024 Revenue Share	FY2023 Revenue Share
Packages, Hotels and Other Travel Products	63.8%	61.9%
Air	33.9%	36.5%
Financial Services	2.3%	1.6%

The shift in the revenue mix is important; the segment covering Packages, Hotels and Other Travel Products is the largest contributor, showing the success of pushing bundled and non-air products. For context, in FY2024, the Financial Services segment generated $17.6 million in revenue.

Beyond travel commissions, Despegar.com, Corp. (DESP) is actively growing its non-transactional revenue lines, which often carry better margins and diversify risk. You should pay close attention to these areas:

• Financial services revenue, including interest and fees generated through its Koin online payment and consumer lending services platform.
• Revenue from B2B and White Label services, which is definitely a defintely growing segment as the company expands its technology platform offerings to third parties.
• Other revenues, which in 2024 included breakage in customer travel coupons and growth in loyalty revenues.

The Financial Services segment, which includes Koin, is a clear area of strategic focus for generating interest and fee income. This segment's revenue grew from $11.4 million in FY2023 to $17.6 million in FY2024, showing acceleration in its lending and payment processing activities.