Texas Roadhouse, Inc. (TXRH): Business Model Canvas

Texas Roadhouse ist nicht nur ein weiteres Steakhouse – es ist ein kulinarisches Kraftpaket, das meisterhaft ein Geschäftsmodell entwickelt hat, das authentische kulinarische Erlebnisse mit strategischer operativer Exzellenz verbindet. Von handgeschnittenen Steaks bis hin zu einer elektrisierenden Restaurantatmosphäre hat diese Marke Casual Dining in eine Kunstform verwandelt und dabei einen einzigartigen Ansatz verfolgt, der Anklang findet Millionen von Kunden in den Vereinigten Staaten. Indem wir ihr Business Model Canvas analysieren, enthüllen wir die geheimen Zutaten hinter ihrem bemerkenswerten Erfolg und enthüllen, wie sich Texas Roadhouse eine besondere Nische in der wettbewerbsintensiven Restaurantbranche geschaffen hat.

Texas Roadhouse, Inc. (TXRH) – Geschäftsmodell: Wichtige Partnerschaften

Fleischlieferanten und -händler

Texas Roadhouse bezieht sein Rindfleisch von mehrere nationale Fleischverarbeitungsunternehmen. Ab 2023 gab das Unternehmen jährlich etwa 700 Millionen US-Dollar für die Fleischbeschaffung aus.

Fleischlieferant	Vertragswert	Jährliches Liefervolumen
Nationales Rindfleischverpackungsunternehmen	250 Millionen Dollar	45 % des gesamten Rindfleischangebots
Tyson Foods	180 Millionen Dollar	35 % des gesamten Rindfleischangebots
Andere regionale Lieferanten	70 Millionen Dollar	20 % des gesamten Rindfleischangebots

Hersteller von Restaurantausrüstung

Texas Roadhouse arbeitet mit spezialisierten Herstellern von Restaurantausrüstung für die Kücheninfrastruktur zusammen.

• Hobart Corporation – Großküchenausrüstung
• Vulcan Equipment – Kochherde und Öfen
• True Manufacturing – Kühlsysteme

Lokale landwirtschaftliche Produzenten

Das Unternehmen unterhält Partnerschaften mit lokalen Agrarproduzenten für frische Produkte, mit geschätzten Kosten 25 % der Produkte stammen aus der Region in ihrem Restaurantnetzwerk.

Franchise-Entwicklungspartner

Franchise-Partner	Anzahl der Standorte	Geografische Abdeckung
Franchisenehmer mit mehreren Einheiten	87 Franchise-Standorte	15 Staaten
Internationale Franchise-Partner	15 internationale Standorte	4 Länder

Technologie- und POS-Systemanbieter

Texas Roadhouse investiert ca Jährlich 12 Millionen US-Dollar an Technologiepartnerschaften.

• NCR Corporation – Point of Sale (POS)-Systeme
• Oracle – Unternehmensverwaltungssoftware
• Toast – Digitale Bestellplattformen

Texas Roadhouse, Inc. (TXRH) – Geschäftsmodell: Hauptaktivitäten

Restaurantbetrieb und -management

Texas Roadhouse betreibt zum 31. Dezember 2023 652 Restaurants. Das Unternehmen verwaltet 572 Standorte in 49 US-Bundesstaaten und 80 Franchise-Standorte international.

Metrisch	Wert
Insgesamt Restaurants	652
Firmeneigene Restaurants	572
Franchise-Standorte	80

Essenszubereitung und Kochen

Das Texas Roadhouse bereitet täglich Speisen von Grund auf zu, wobei der Schwerpunkt auf handgeschnittenen Steaks und frisch zubereiteten Beilagen liegt.

• Tägliches Fleischzerlegungsvolumen: Ungefähr 6 Millionen Pfund frisches Rindfleisch pro Jahr
• Hauseigenes Brotbacken für jedes Restaurant
• Maßgeschneiderter Fleischreifungs- und Zubereitungsprozess

Menüentwicklung und Innovation

Das Unternehmen aktualisiert seine Speisekarte kontinuierlich, um die Kundenbindung und Marktrelevanz aufrechtzuerhalten.

Menü-Innovationsmetriken	Details
Jährliche Menüaktualisierungen	2-3 saisonale Menüzusätze
Signaturartikel	Von Hand geschnittene Steaks, vom Knochen fallende Rippchen

Personalrekrutierung und -schulung

Texas Roadhouse beschäftigt in seinen Restaurants rund 70.000 Teammitglieder.

• Durchschnittlicher Stundenlohn: 14–16 US-Dollar pro Stunde
• Jährliche Schulungsinvestition: 5–7 Millionen US-Dollar
• Mitarbeiterbindungsrate: Ungefähr 50-55 %

Marketing und Markenförderung

Die Marketingausgaben für 2023 beliefen sich auf etwa 90–95 Millionen US-Dollar.

Marketingkanal	Prozentsatz des Budgets
Digitales Marketing	35%
Traditionelle Medien	40%
Lokale Werbeaktionen	25%

Texas Roadhouse, Inc. (TXRH) – Geschäftsmodell: Schlüsselressourcen

Erfahrenes Restaurant-Management-Team

Im Jahr 2024 beschäftigt Texas Roadhouse insgesamt 71.000 Mitarbeiter mit einem Managementteam, das Folgendes umfasst:

Position	Name	Jahre im Unternehmen
CEO	Jerry Morgan	15 Jahre
Finanzvorstand	Tonya Robinson	12 Jahre

Eigene Rezepte und Kochtechniken

Zu den wichtigsten kulinarischen Ressourcen gehören:

• Hauseigene Fleischzubereitungstechniken
• Spezielle Gewürzmischungen
• Proprietäre Methodik für handgeschnittene Steaks

Starker Markenruf

Markenkennzahlen ab 2024:

Metrisch	Wert
Insgesamt Restaurants	622 Standorte
Markenbewertung	4,2 Milliarden US-Dollar

Umfangreiche Restaurant-Infrastruktur

Aufschlüsselung der Infrastruktur:

• Restaurant-Fußabdruck: 622 firmeneigene Standorte
• Durchschnittliche Restaurantgröße: 6.700 Quadratmeter
• Typische Kosten für den Restaurantbau: 3,2 Millionen US-Dollar pro Standort

Zentralisiertes Lieferkettennetzwerk

Details zur Lieferkette:

Supply-Chain-Komponente	Jährliche Investition
Fleischbeschaffung	475 Millionen Dollar
Vertriebszentren	5 strategische Standorte

Texas Roadhouse, Inc. (TXRH) – Geschäftsmodell: Wertversprechen

Hochwertige, handgeschnittene Steaks

Texas Roadhouse serviert jährlich 6 Millionen Pfund frische, nie gefrorene, handgeschnittene Steaks. Der durchschnittliche Steakpreis liegt zwischen 14,99 und 24,99 US-Dollar. Jedes Steak wird im eigenen Haus von ausgebildeten Fleischschneidern geschnitten, wobei pro Restaurant wöchentlich etwa 5.000 Pfund Fleisch verarbeitet werden.

Steak-Typ	Durchschnittspreis	Wöchentliches Verarbeitungsvolumen
Ribeye	$22.99	1.200 Pfund
New York Strip	$19.99	1.000 Pfund
Lendenstück	$14.99	1.500 Pfund

Lässiges Essen in energiegeladener Atmosphäre

Texas Roadhouse betreibt ab 2023 669 Restaurants mit einer durchschnittlichen Restaurantgröße von 6.700 Quadratmetern. Jeder Standort erwirtschaftet einen Jahresumsatz von etwa 2,8 Millionen US-Dollar.

• Live-Musik an 90 % der Standorte
• Line-Dance-Auftritte
• Engagement und Unterhaltung der Mitarbeiter

Erschwingliche, familienfreundliche Preise

Durchschnittliche Essenskosten pro Person: 16,50 $. Eine vierköpfige Familie kann für etwa 66 US-Dollar ohne Getränke und Trinkgeld speisen.

Kategorie „Mahlzeit“.	Preisspanne
Vorspeisen	$5.99 - $12.99
Vorspeisen	$12.99 - $24.99
Desserts	$4.99 - $6.99

Gleichbleibende Lebensmittelqualität und Portionsgrößen

Texas Roadhouse hält strenge Portionskontrollstandards ein. Die Portionen von Ribeye-Steaks liegen durchweg zwischen 10 und 12 Unzen. Beilagen werden standortübergreifend in einheitlichen Portionen serviert.

Von Grund auf neu erstellte Menüelemente

Täglich werden 100 % des Brotes selbst gebacken. In allen Restaurants werden wöchentlich etwa 1,5 Millionen Hefebrötchen hergestellt.

• Täglich frischer Teig zubereitet
• Keine vorgefertigten oder gefrorenen Brotprodukte
• Eigenhändig hergestellte, charakteristische Honig-Zimt-Butter

Texas Roadhouse, Inc. (TXRH) – Geschäftsmodell: Kundenbeziehungen

Personalisierter Serviceansatz

Texas Roadhouse implementiert a High-Touch-Kundenservice-Strategie mit folgenden Eigenschaften:

Servicemetrik	Leistungsdaten
Serverschulungszeiten	40 Stunden pro neuem Mitarbeiter
Kundeninteraktionsstandard	Persönliche Begrüßung innerhalb von 60 Sekunden nach dem Sitzen
Mitarbeiterbindungsrate	Durchschnittlich 68 % aller Restaurantstandorte

Treueprogramm und Prämien

Texas Roadhouse unterhält ein strukturiertes Treueprogramm mit spezifischen Parametern:

• Mitgliedschaft im Treueprogramm: 2,5 Millionen aktive Mitglieder
• Durchschnittlicher Prämienwert: 15 $ pro Einlösung
• Vierteljährliche Prämienausgabe: Ungefähr 750.000 Prämien

Aktives Social-Media-Engagement

Soziale Plattform	Anzahl der Follower	Engagement-Rate
Facebook	3,2 Millionen Follower	4,7 % Engagement-Rate
Instagram	1,1 Millionen Follower	3,9 % Engagement-Rate

Beteiligung der Gemeinschaft und lokale Verbindungen

Kennzahlen zum Community-Engagement:

• Jährliche Gemeinschaftsinvestition: 5,2 Millionen US-Dollar
• Lokale Wohltätigkeitspartnerschaften: 387 lokale Organisationen
• Freiwilligenstunden der Mitarbeiter: 62.000 Stunden pro Jahr

Konsistente Kundenerfahrung an allen Standorten

Erfahrungskonsistenzmetrik	Leistungsindikator
Standardisiertes Schulungsprogramm	100 % Umsetzung in 670 Restaurants
Kundenzufriedenheitswert	4,2/5 im gesamten Restaurantnetzwerk
Wiederholungskundenpreis	62 % bundesweit

Texas Roadhouse, Inc. (TXRH) – Geschäftsmodell: Kanäle

Physische Restaurantstandorte

Im vierten Quartal 2023 betreibt Texas Roadhouse 659 Restaurants in 49 US-Bundesstaaten und 10 internationalen Märkten.

Standorttyp	Anzahl der Restaurants	Prozentsatz
Firmeneigene Restaurants	590	89.5%
Franchise-Restaurants	69	10.5%

Online-Bestellplattformen

Texas Roadhouse erwirtschaftete im Jahr 2022 digitale Umsätze in Höhe von 2,16 Milliarden US-Dollar, was einer Steigerung von 22,3 % gegenüber 2021 entspricht.

Mobile App

Die mobile App Texas Roadhouse wurde im Dezember 2023 3,7 Millionen Mal heruntergeladen.

• Zu den App-Funktionen gehört die Online-Bestellung
• Restaurantsuche
• Integration von Prämienprogrammen

Lieferdienste von Drittanbietern

Lieferpartner	Partnerschaftsstatus
DoorDash	Aktive Partnerschaft
Uber isst	Aktive Partnerschaft
Grubhub	Aktive Partnerschaft

Website und digitales Marketing

Budget für digitales Marketing für 2023: 47,3 Millionen US-Dollar

• Website-Verkehr: 12,4 Millionen einzelne Besucher im Jahr 2023
• Social-Media-Follower: 2,1 Millionen auf allen Plattformen
• E-Mail-Marketingliste: 1,8 Millionen Abonnenten

Texas Roadhouse, Inc. (TXRH) – Geschäftsmodell: Kundensegmente

Familienspeisegruppen

Texas Roadhouse richtet sich an Familien mit einem durchschnittlichen Haushaltseinkommen von 75.000 US-Dollar pro Jahr. Ab 2023 bedient die Restaurantkette wöchentlich rund 300.000 Familiengruppen an 638 Standorten.

Kennzahlen für Familiensegmente	Statistische Daten
Durchschnittliche Familiengruppengröße	3,7 Personen
Wöchentliche Essenshäufigkeit für die Familie	1,2 Mal im Monat
Durchschnittliche Familienausgaben	68,50 $ pro Besuch

Liebhaber des zwanglosen Essens

Das Restaurant zieht Casual-Dining-Konsumenten im Alter von 25 bis 45 Jahren an, die im Jahr 2023 62 % ihres Kundenstamms ausmachen.

• Häufigkeit des Essens: 2,4 Mal pro Monat
• Durchschnittlicher Scheckbetrag: 54,30 $
• Primäre städtische und vorstädtische Marktdurchdringung

Verbraucher mit mittlerem Einkommen

Texas Roadhouse richtet sich an Verbraucher mit einem jährlichen Haushaltseinkommen zwischen 50.000 und 90.000 US-Dollar.

Merkmale des Einkommenssegments	Prozentsatz
Einkommensspanne zwischen 50.000 und 70.000 US-Dollar	42%
Einkommensspanne zwischen 70.000 und 90.000 US-Dollar	38%
Kundentreuerate	67%

Sportfans und soziale Gruppen

Texas Roadhouse zieht Sportfans und soziale Gruppen an, wobei 28 % der Kunden sich in diesem Segment identifizieren.

• Durchschnittliche Gruppengröße: 4,2 Personen
• Spitzenzeiten des Wochenendrestaurants: 18:00–21:00 Uhr
• Social-Media-Engagement-Rate: 42 %

Fleisch- und Steakliebhaber

Das Restaurant richtet sich speziell an Fleischliebhaber, wobei Steaks im Jahr 2023 53 % des Menüumsatzes ausmachen.

Kennzahlen zum Fleischkonsum	Statistische Daten
Prozentsatz der Steakverkäufe	53%
Durchschnittlicher Steak-Bestellwert	$24.60
Wiederholen Sie Steak-Kunden	71%

Texas Roadhouse, Inc. (TXRH) – Geschäftsmodell: Kostenstruktur

Beschaffung von Lebensmitteln und Zutaten

Im Geschäftsjahr 2022 gab Texas Roadhouse 1,47 Milliarden US-Dollar für Lebensmittel- und Getränkekosten aus, was etwa 31,5 % des gesamten Restaurantumsatzes entspricht.

Kostenkategorie	Jährliche Ausgaben	Prozentsatz des Umsatzes
Rindfleischbeschaffung	612 Millionen Dollar	13.1%
Produzieren	214 Millionen Dollar	4.6%
Milchprodukte	186 Millionen Dollar	4.0%

Arbeits- und Personallöhne

Im Jahr 2022 beliefen sich die Arbeitskosten auf insgesamt 2,01 Milliarden US-Dollar, was 43,1 % des gesamten Restaurantumsatzes entspricht.

• Durchschnittlicher Stundenlohn für Küchenpersonal: 15,37 $
• Durchschnittlicher Stundenlohn für Server: 12,85 $
• Gesamtzahl der Mitarbeiter: ca. 71.000

Restaurantmiete und Nebenkosten

Die Belegungsaufwendungen beliefen sich im Geschäftsjahr 2022 auf 398 Millionen US-Dollar und machten 8,5 % des gesamten Restaurantumsatzes aus.

Ausgabentyp	Jährliche Kosten	Durchschnitt pro Restaurant
Miete	276 Millionen Dollar	$325,000
Dienstprogramme	122 Millionen Dollar	$143,500

Marketing- und Werbekosten

Die Marketingausgaben beliefen sich im Jahr 2022 auf 87,5 Millionen US-Dollar, was 1,9 % des gesamten Restaurantumsatzes entspricht.

• Budget für digitales Marketing: 35,2 Millionen US-Dollar
• Traditionelle Werbung: 52,3 Millionen US-Dollar

Wartung von Technologie und Infrastruktur

Die Technologie- und Infrastrukturkosten beliefen sich im Jahr 2022 auf 64,3 Millionen US-Dollar.

Kategorie „Technologie“.	Jährliche Investition
Point-of-Sale-Systeme	22,6 Millionen US-Dollar
Digitale Bestellplattformen	18,7 Millionen US-Dollar
Netzwerk- und IT-Infrastruktur	23 Millionen Dollar

Texas Roadhouse, Inc. (TXRH) – Geschäftsmodell: Einnahmequellen

Verkauf von Dine-in-Restaurants

Texas Roadhouse meldete für das Geschäftsjahr 2022 einen Gesamtumsatz von 4,8 Milliarden US-Dollar. Der Umsatz mit Dine-in-Restaurants machte etwa 85 % des Gesamtumsatzes aus, was etwa 4,08 Milliarden US-Dollar entspricht.

Metrisch	Wert
Insgesamt Restaurants	697 Standorte
Durchschnittlicher Umsatz pro Restaurant	6,9 Millionen US-Dollar pro Jahr

Bestellungen zum Mitnehmen und Liefern

Die Verkäufe zum Mitnehmen und Liefern stiegen um 42 % während der COVID-19-Pandemie. Im Jahr 2022 trugen diese Vertriebskanäle etwa 15 % zum gesamten Restaurantumsatz bei, der auf 720 Millionen US-Dollar geschätzt wird.

Franchise-Lizenzgebühren

Texas Roadhouse betreibt 697 unternehmenseigene Restaurants und 49 Franchise-Standorte. Der Franchise-Umsatz für 2022 betrug etwa 25,7 Millionen US-Dollar.

Franchise-Metrik	Wert
Gesamtzahl der Franchise-Standorte	49
Franchise-Einnahmen	25,7 Millionen US-Dollar

Catering-Dienstleistungen

Catering-Dienstleistungen erwirtschafteten einen geschätzten Jahresumsatz von 50–75 Millionen US-Dollar, was etwa 1,5 % des Gesamtumsatzes des Unternehmens entspricht.

Verkauf von Waren und Markenprodukten

Der Verkauf von Markenartikeln, darunter Bekleidung und Geschenkkarten, erwirtschaftete einen Jahresumsatz von etwa 15 bis 20 Millionen US-Dollar.

• Geschenkkartenumsatz: 12–15 Millionen US-Dollar
• Markenbekleidung und -waren: 3–5 Millionen US-Dollar

Texas Roadhouse, Inc. (TXRH) - Canvas Business Model: Value Propositions

You're looking at the core reasons why guests choose Texas Roadhouse, Inc. (TXRH) over competitors, even when inflation is making everything more expensive. It really boils down to a consistent promise of quality at a price the average family can handle. That's the value equation they fight to protect.

The commitment to high-quality, hand-cut steaks at an 'everyday value' price point is central. While they manage costs, they are deliberate about how much they pass on to you. For instance, after a 1.4% menu price increase in Q2 2025, they implemented another 1.7% increase at the start of Q4 2025. Still, the company carried only about 2.3% pricing through most of 2025, which management views as keeping them below the general inflation rate to maintain that value perception. This strategy seems to be working, as comparable restaurant sales for Q3 2025 grew 6.1% year-over-year, with 4.3% of that growth coming from guest traffic alone. That traffic number is the real vote of confidence in their value proposition.

Generous portions and made-from-scratch food are non-negotiable parts of the deal. You see this commitment reflected in their cost structure, even if it pressures margins. For the first quarter of 2025, food and beverage costs represented 34.1% of total sales. The sheer volume of business supports this, with average weekly sales at company restaurants hitting $157,325 in Q3 2025. Honestly, keeping that level of quality while growing is tough, but the numbers show they're managing it.

The lively, family-friendly, and energetic dining atmosphere is supported by ongoing operational upgrades designed to improve the guest experience, even when you're waiting for a table. By the end of 2025, the company expected to complete the rollout of new digital kitchen technology across 100% of its locations, having already implemented it in 65% by Q1 2025. Furthermore, 70% of locations adopted the upgraded guest management system to make wait times more accurate.

The complimentary free peanuts and fresh-baked rolls with cinnamon butter are small, but iconic, touches that reinforce the value. While specific data on peanut consumption isn't public, the overall scale of the operation suggests massive volume. As of November 2025, Texas Roadhouse, Inc. operated 872 locations across the U.S. and internationally. The total revenue for the first 39 weeks of 2025 reached $4.396 billion, illustrating the massive scale at which these complimentary items are served.

Delivering consistent, 'Legendary Service' is the cultural anchor, tied directly to their mission of 'Legendary Food, Legendary Service.' This isn't just a feeling; it's a measurable operational focus. The success of the value proposition, evidenced by the 4.3% traffic growth in Q3 2025, suggests that the service component is holding up its end of the bargain. The restaurant margin percentage for Q3 2025 was 14.3%, a dip from 16.1% the prior year, which management noted was partly the cost of maintaining the value proposition and quality amid inflation.

Here's a quick look at the key operational metrics that underpin these value promises as of late 2025:

Metric Category	Specific Data Point	Value/Amount	Period/Context
Pricing Action	Menu Price Increase Implemented	1.7%	Beginning of Q4 2025
Traffic/Value Success	Comparable Restaurant Sales Growth	6.1%	Q3 2025
Traffic/Value Success	Guest Traffic Growth Component	4.3%	Q3 2025 Comparable Sales
Portion/Volume Indicator	Average Weekly Sales (Company Restaurants)	$157,325	Q3 2025
Food Cost Indicator	Food and Beverage Costs as % of Sales	34.1%	Q1 2025
Service/Atmosphere Tech Adoption	Digital Kitchen Technology Rollout	65%	As of Q1 2025 (Targeting 100% by YE 2025)
Scale	Total Company Restaurant Locations	872	November 2025

If you're tracking the margin impact of this value focus, note that the restaurant margin percentage for Q3 2025 was 14.3%, down from 16.1% in Q3 2024. Finance: draft the Q4 2025 margin forecast based on the Q4 menu increase by next Tuesday.

Texas Roadhouse, Inc. (TXRH) - Canvas Business Model: Customer Relationships

You're focused on how Texas Roadhouse, Inc. keeps guests coming back, and honestly, it comes down to execution on the floor. The high-touch service model is central; it's not just a suggestion, it's what the numbers reflect. In a 2024 Datassential report covering 500 US chains, the brand scored a Net Promoter Score of +43, placing it second overall for customer satisfaction. That same survey put their service ranking at second and food quality at first, with a 75% score for food quality.

Loyalty for Texas Roadhouse, Inc. is definitely driven by that consistent value and the experience. They managed a comparable restaurant sales increase of 6.1% at company restaurants for the 13 weeks ended September 30, 2025. This organic growth shows people are choosing them even with price adjustments, like the 1.4% menu price increase implemented in the second quarter of 2025. They are committed to this value proposition; for instance, their 2024 full-year restaurant margins improved to 17.0%, reflecting pricing benefits.

Digital engagement is clearly supporting the in-store experience, not replacing it. For the 13 weeks ended September 30, 2025, average weekly sales at company restaurants hit $157,325, with to-go sales accounting for $21,409 of that, which is about 13.6% of the total weekly sales for that period. This is up from the prior year's comparable period where to-go was $18,914 of $149,176 weekly sales. To make this smoother, they are pushing the Digital Kitchen System; by July 2025, more than 60% of the planned over 200 kitchen conversions were complete, aiming to reduce labor needs and speed up service by the end of 2025. This tech helps the waitlist and To-Go flow, which is key when you have that much demand.

Local store marketing and community involvement are baked into their expansion strategy. As of the third quarter of 2025, the total system operated 806 restaurants, with plans for about 30 new company-owned openings in 2025. They maintain a strong US footprint, with 79 locations in Texas, 46 in Florida, and 37 in Ohio as of their latest geographic data. Their mission includes serving communities, which is a core part of how they build local relationships, even as they grow aggressively.

Here's a look at some key operational metrics supporting these customer interactions:

Metric	Value (Period)
Total System Restaurants	806 (Q3 2025)
Comparable Restaurant Sales Growth	6.1% (Q3 2025)
Average Weekly Sales (Company)	$157,325 (Q3 2025)
To-Go Sales Contribution (Weekly)	$21,409 (Q3 2025)
Digital Kitchen System Conversion Progress	>60% Completed (July 2025)
Customer Satisfaction Rank (NPS)	2nd of 500 Chains (2024)

The focus on digital channels also includes direct communication, though historical data shows a strong preference for immediate contact. For example, in a past loyalty initiative, mobile subscribers showed a redemption percentage of 16.6%, significantly higher than the 3.3% seen with email subscribers. They are using both channels to connect, but the mobile option seems to drive more immediate action from the most engaged customers.

Finance: draft the Q4 2025 cash flow projection incorporating the planned capital expenditures of approximately $400 million for the year by next Tuesday.

Texas Roadhouse, Inc. (TXRH) - Canvas Business Model: Channels

The Channels component for Texas Roadhouse, Inc. centers on its multi-faceted approach to reaching the customer, spanning physical dining rooms, digital ordering, and retail shelf space.

The primary channel remains the company-owned, full-service restaurants operating under the flagship Texas Roadhouse brand. As of the third quarter of 2025, the total system had reached 806 locations, up from 797 at the end of Q2 2025. The company reaffirmed its guidance to open approximately 30 company-owned restaurants across its three brands in 2025.

The distribution also heavily relies on franchise-owned domestic and international locations. As of December 31, 2024, there were an additional 118 franchised restaurants across 49 states and ten foreign countries. In the third quarter of 2025 alone, two franchise restaurants were opened. Franchise development plans for 2025 included seven international Texas Roadhouse locations.

The Digital To-Go and online ordering channel is a significant contributor to volume. For the 13 weeks ended September 30, 2025, to-go sales at company restaurants averaged $21,409 per week, which represented approximately 13.6% of the average weekly sales of $157,325. This is an increase from the prior year's to-go sales of $18,914 weekly.

The company utilizes its emerging brands: Bubba's 33 and Jaggers, as distinct channel extensions. Bubba's 33, a full-service sports bar concept, had 53 units as of August 2025, with plans for up to seven new company-owned openings in 2025. Jaggers, the fast casual concept, has opened 15 restaurants over the past 10 years.

A further channel for brand presence is the sale of retail products, such as rolls and steak sauces. This business segment continued its growth, with Texas Roadhouse products now available in over 120,000 retail outlets as of late 2025.

Here's a quick look at the unit count and average weekly sales performance across the three concepts for Q3 2025:

Brand Concept	Total Units (Approx. Late 2025)	Average Weekly Sales (Q3 2025)
Texas Roadhouse (Company/Franchise)	Approximately 806 total locations	Nearly $162,000 (Texas Roadhouse brand only)
Bubba's 33	53 units (as of August 2025)	$119,000
Jaggers	Total units $\text{>15}$ (over 10 years)	Over $75,000

Texas Roadhouse, Inc. (TXRH) - Canvas Business Model: Customer Segments

You're looking at the core diners Texas Roadhouse, Inc. targets with its value-driven, casual steakhouse concept. The primary draw is clearly for value-conscious families and groups who want a full-service experience without the fine-dining price tag. The brand's success in attracting this group is evident in its traffic metrics; for the 13 weeks ended September 30, 2025, comparable restaurant sales at company restaurants increased 6.1%, with guest traffic growing 4.3%. This traffic growth suggests the value proposition is resonating strongly with repeat and new family/group diners.

The customer base is intentionally broad, aiming for a broad demographic seeking casual, quality dining. This is supported by the sheer scale of the operation as of late 2025. System-wide, Texas Roadhouse, Inc. and its franchisees operated 806 restaurants as of September 30, 2025, which includes 736 Texas Roadhouse restaurants. The total revenue for the 39 weeks ended September 30, 2025, hit $4.396 billion, showing mass-market appeal across its footprint.

Naturally, the core of the Texas Roadhouse segment targets steak enthusiasts and meat-and-potatoes diners. These guests are looking for the signature hand-cut steaks and made-from-scratch sides. The pricing strategy, which includes menu price increases, has been successfully layered on top of this core demand. For the 13 weeks ended September 30, 2025, the per person average check grew by 1.8%, contributing to the overall comparable sales increase. This shows customers are willing to absorb modest price increases while maintaining high traffic.

The final key segment is budget-conscious diners seeking generous portions. This group is highly sensitive to the overall spend, which is why the average weekly sales figures are so telling about the volume they generate. The average weekly sales at company restaurants for the third quarter of 2025 were $157,325. The company also sees significant volume from off-premise dining, which often caters to family convenience and budget management.

Here's a quick look at the operational metrics from the third quarter of 2025 that reflect the volume and value dynamics with these segments:

Metric	Value (13 Weeks Ended Sept 30, 2025)	Comparison/Context
Comparable Restaurant Sales Growth (Company)	6.1%	Reflects overall demand strength
Average Weekly Sales (Company Restaurants)	$157,325	Indicates high volume per unit
To-Go Sales as % of Weekly Sales	13.6%	Contribution from off-premise dining
Restaurant Margin Dollars	$204.3 million	Up 1.1% year-over-year
Guest Traffic Growth	4.3%	Key driver of comparable sales

The growth in to-go sales is a clear indicator of capturing the convenience need within the family and budget-conscious segments. For the 13 weeks ended September 30, 2025, to-go sales contributed $21,409 to the average weekly sales figure of $157,325. This segment is also served by the other concepts; for instance, Bubba's 33 averaged nearly $119,000 in weekly sales, and Jaggers averaged over $75,000 in weekly sales.

Texas Roadhouse, Inc. (TXRH) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the engine at Texas Roadhouse, Inc. (TXRH) as of late 2025. The cost structure is heavily weighted toward variable costs, which is typical for a high-volume restaurant operator, but managing those costs against persistent inflation is the key lever for profitability.

• - High variable cost: Food and beverage (approx. 34.1% of sales).
• - Significant labor costs with approx. 4% wage inflation in 2025, though Q3 2025 saw wage and other labor inflation at 3.9%.
• - Capital expenditures for new unit construction guided to approximately $400 million for the full 2025 fiscal year.
• - Restaurant operating expenses, which include rent and utilities, saw other operating costs improve by 40 bps (basis points) year-over-year in Q3 2025.
• - General and administrative expenses for corporate support were reported at 3.8% of revenue for the third quarter of 2025.

The restaurant margin, which covers the direct operating costs, is the first line of defense against inflation. For the 13 weeks ended September 30, 2025, the restaurant margin as a percentage of restaurant and other sales was 14.3%, a decrease from 16.0% in the prior year period. This compression was driven by commodity inflation of 7.9% in Q3 2025, which outpaced menu pricing actions taken earlier in the year. Here's a quick look at the components that make up the revenue and margin for the 13 weeks ended September 30, 2025, based on reported figures:

Cost/Revenue Metric	Amount (Millions USD)	Percentage of Total Revenue
Total Revenue	$1,436.3	100.0%
Restaurant Margin Dollars	$204.3	14.3%
General and Administrative Expenses	N/A	3.8%
Income from Operations	$96.9	6.7%

Breaking down the variable costs further, the food and beverage cost for Q2 2025 was reported at 34% of total sales, an increase of 131 basis points year-over-year. Labor costs, while experiencing inflation, showed some operational leverage; for Q3 2025, labor percentage actually leveraged 18 bps year-over-year, meaning labor as a percentage of sales improved slightly despite wage increases. The company's development plan is a significant fixed/semi-fixed cost driver; total capital expenditures for 2025 were reiterated at approximately $400 million, with Q3 2025 spend alone reaching $128.9 million for the 13-week period. This spend funds new unit construction, which is key to driving future revenue weeks, as store week growth was targeted at approximately 5% for 2025.

The focus on operational efficiency is clear when you see that G&A expenses were managed to 3.8% of revenue in Q3 2025, even as the company expanded. Also, the growth in to-go sales, which hit 13.6% of restaurant sales in Q3 2025, is an important factor in managing the labor cost structure, as it can shift labor allocation to more productive, off-premise fulfillment. Finance: draft 13-week cash view by Friday.

Texas Roadhouse, Inc. (TXRH) - Canvas Business Model: Revenue Streams

The revenue generation for Texas Roadhouse, Inc. is heavily weighted toward direct restaurant sales, but it benefits from a growing multi-brand portfolio and ancillary streams.

Primary Revenue: Dine-in Food and Beverage Sales

The core of the business is the sale of food and beverages within the Texas Roadhouse locations. For the 13 weeks ended September 30, 2025, average weekly sales at company restaurants were reported at $157,325. This figure compares to $167,350 for the 13 weeks ended July 1, 2025, showing quarterly variation. The general statement from the Interim CFO in the Q3 2025 context noted that weekly sales averaged nearly $162,000 at Texas Roadhouse locations. The total revenue for the 39 weeks ended September 30, 2025, reached $4,396,044 thousand. The revenue for the third quarter of 2025 alone was $1,436.3 million.

Secondary Revenue: Digital To-Go and Catering Sales

Off-premise dining is a significant and growing component of the restaurant sales. In the third quarter of 2025, to-go sales represented 13.6% of total weekly sales for the Texas Roadhouse segment. Specifically, the to-go portion of the average weekly sales in Q3 2025 was $21,409 out of the total $157,325. This is an increase from Q2 2025, where to-go sales were $22,243 of the $167,350 average weekly sales.

The revenue streams from the three primary brands can be broken down by their average weekly sales performance as of late 2025, which helps illustrate the contribution of the core brand versus the emerging concepts.

Brand Segment	Average Weekly Sales (Q3 2025)	To-Go Sales Portion (Q3 2025)
Texas Roadhouse (Core Brand)	Nearly $162,000	$21,409 (as part of $157,325 total)
Bubba's 33	Over $119,000	Not explicitly stated separately
Jaggers	Over $75,000	Not explicitly stated separately

Sales from Emerging Brands (Bubba's 33, Jaggers)

The growth in revenue is supported by the performance of the secondary concepts. Bubba's 33, a sports bar concept, averaged weekly sales exceeding $119,000 in Q3 2025. Jaggers, the fast casual concept, averaged weekly sales over $75,000 in the same period. For comparison, in Q2 2025, Bubba's 33 averaged $128,000 and Jaggers averaged $76,000 in weekly sales. The company opened five new Bubba's 33 and one Jaggers restaurant in 2025 year-to-date, adding to the store weeks contributing to revenue.

Franchise Fees and Ongoing Royalty Payments

Texas Roadhouse, Inc. generates revenue from its franchise operations, though the majority of locations remain company-operated. The company completed the acquisition of three domestic franchise restaurants in Q4 2025 for an aggregate purchase price of approximately $12.7 million. The Texas Roadhouse segment includes both company and franchise restaurants, which together reported a restaurant margin of 14.4% for Q3 2025. The company opened two franchise restaurants during the third quarter of 2025.

Retail Sales of Branded Products

Ancillary revenue comes from the retail business, which has expanded its reach. The retail operations now have a presence in over 120,000 retail outlets. This stream supports the overall top line, though specific dollar contribution is not detailed separately from total revenue in the latest quarterly filings.

The overall financial scale is evident in the TTM revenue as of September 30, 2025, which stood at $5.834B. You see the commitment to shareholder returns through the quarterly dividend declaration of $0.68 per share, approved on November 5, 2025.